Space Matrix
Space Matrix
Space Matrix
Internal Dimension
Internal Dimension
Conservative Aggressive
INDUSTRY STRENGTH
COMPETITVE
STRATEGY
Defensive Competitive
ENIVRONMENT STABILITY
AGGRESSIVE QUADRANT
Excellent position to use internal strength:
CONSERVATIVE
QUADRANT
Firm should stay close to its core competences and not take
risks
DEFENSIVE QUADRANT
Focus on rectifying internal weakness and external
threats
COMPETITIVE
QUADRANT
Use Competitive strategies
Factors that makes up the SPACE
Matrix
INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION
Key External
Factors:
• Political, legal
and
governmental
• Social,
Cultural and
demographic
• Technological
• Competitive
Key Internal
Factors
• Management
• Marketing
• Finance
• HR
• R&D
CONTIGENCY STRATEGIES
• A Back-up Plan
• made on the basis of certain assumptions and conditions