Professional Documents
Culture Documents
Front Page Bikanji
Front Page Bikanji
This project report pertains to the making of the academic study in the area of
The purpose of this project is to make the students have thorough knowledge of
the topics given to them. I learned a lot from the hard work I put in to collect information
regarding the same, which would be of great use in my near future as a professional.
Justification cannot be done to whatever I have learnt within a few pages but I
have still tried my best to cover as much as possible about “BIKAJI BHUJIA IN THE
KALPANA GAHLOT
POOJA AGGARWAL
RITU YADAV
EXECUTIVE SUMMARY
Shivdeep industries Ltd. Is a pioneer in Bikaner bhujia industry in more than one
field. It is one of the foremost companies to earn international repute. The products
offered by the company are of good quality and taste. The product range offered to
customers is quite extensive. There are around 35 varieties of Bhujia and namkeens, and
more than five different flavors of papad and potato chips, The company adds a new
product item to its list every 16 to 18 months and thus keeps with the competitive
market. The products are packaged hygienically untouched by hands, by high-tech, fully
automatic machines. The packets are bright and attractive and look modern & thus
appeal to the customer.
The prices of the product are administered that is set by the management.
Company provides prices on point of origin price policy.
The distribution channels of the company are strong and extensive. The company
employs agents as well as dealers for distribution. There are more than 500 dealers
presently working for the company. The company maintains good relations with its
dealers and agents.
1. INTRODUCTION
Introduction To Industry
Introduction to company
Organization Chart
Production
Material Requirement Planning
Process
Packaging Section
Maintenance
Layout
Introduction to Marketing Mix
2. PROJECT PROFILE
Title of Research
Objective of Research
Scope of Research
Significance of Research
3. RESEARCH METHODOLOGY
Type of Research
Pilot Survey
Final Schedule
Sampling Design
Limitations
5. SWOT ANALYSIS
Strength
Weakness
Opportunity
Threats
6. CONCLUSIONS