Customer Opinion Towards Patanjali Products in Surat City
Customer Opinion Towards Patanjali Products in Surat City
ON
SUBMITTED BY:-
DHADUK SNEHAL
13BBA018
GUIDED BY:-
B.B.A.PROGRAMME
(YEAR 2015-16)
MANAGEMENT
VNSGU, SURAT.
CERTIFICATE
This is to certify that the winter project report has been prepared by DhadukSnehalM.
(BBA018) under my guidance and supervision. This project embodied the result of her
work and is of standard expected from a candidate for the degree of BBA.
The report submitted towards the partial fulfillment of the requirement for the degree of
BBA has been found satisfactory.
Date:
Place: Surat
I
DECLARATION
This project report is entirely an outcome of my own efforts and has not
been previously submitted to any other university or institute for any
other examination and for any other purpose by any other reason.
Date: DhadukSnehal M.
II
ACKNOWLEDGEMENT
III
EXECUTIVE SUMMARY
Firstly, I have included certain things like industry details, like history of
FMCG sector. It is one of the fastest growing industries in the world.
The objective behind preparing the report has been mentioned in brief
and the main objective is to study “A study on consumer opinion towards
a patanjali product.”
There are certain limitation of project like shortage of time, sample size
covered and limitation respondents decreased.
IV
The sixth chapter is finding, Research find out some important facts
which are explained in finding after research work.
Finally, the findings, analysis & suggesting include the last part of the
project is conclusion. The conclusion is main part of project report;
conclusion gives the theory about the analysis.
V
TABLE OF CONTENT
PAGE NO
SR.NO. TOPIC
TITLE PAGE
-
COLLEGE CERTIFICATE
- I
DECLARATION
- II
ACKNOWLEDGEMENT
- III
EXECUTIVE SUMMARY IV
4
RESEARCH METHODOLOGY 13-16
5
DATA ANALYSIS 17-45
6
FINDINGS 46-47
7 CONCLUSION 48
8 BIBILOGRAPHY -
9 ANNEXURE -
CHAPTER:-1
INDUSTRY PROFILE
The fast moving consumer goods (FMCG) segment is the fourth largest
sector in the Indian economy. The market size of FMCG in India is
estimated to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018.
Food products are the leading segment, accounting for 43 per cent of the
overall market. Personal care (22 per cent) and fabric care (12 per cent)
come next in terms of market share.
Growing awareness, easier access, and changing lifestyles have been the
key growth drivers for the sector.
The Government of India has also been supporting the rural population
with higher minimum support prices (MSPs), loan waivers, and
disbursements through the National Rural Employment Guarantee Act
(NREGA) programme. These measures have helped in reducing poverty in
rural India and given a boost to rural purchasing power.
1
Hence rural demand is set to rise with rising incomes and greater
awareness of brands.
Urban trends
Top Companies
2
What the millenniums expect?
3
CHAPTER:-2
COMPANY PROFILE
PatanjaliAyurved
Founded 2006
4
Headquarters Patanjali Food & Herbal Park, Haridwar,
Laksarroad,Haridwar - 249404 (UTTARAKHAND), India
PatanjaliAyurved Limited,
5
Contents
1History
2Turnover
3Production Units
4Outlets
5Products
o 5.1Medicines
o 5.2Atta Noodles
5.2.1Baby Products
5.2.2Controversy
6Partnerships
o 6.1Pittie Group
o 6.2Reliance Stores
o 6.3DRDO
o 6.4Future Group
7See also
8References
9External links
History
6
Turnover
Production Units
Outlets
Products
PatanjaliAyurved has its reach in all the categories of personal and food
products. The company manufactures 800 kinds of products including
45 kinds of cosmetic products and 30 different types of food products like
mustard oil, flour, butter, biscuits, spices, oil, sugar, juice, honey etc.
Medicines
7
Atta Noodles
Baby Products
Controversy
The instant noodles brand launched by yoga teacher Ramdev has not
obtained mandatory product approvals from the Food Safety and
Regulatory Authority of India, officials said, even though Patanjali Atta
Noodles packets display an “FSSAI licence number”.
"Neither PatanjaliYog nor Aayush, which are the two brand names under
which Ramdev's company have got licenses, have got any approval for
manufacturing instant noodles," said AshishBahuguna, the acting CEO
of the FSSAI or Food Safety and Standards Authority of India.
Partnerships:
Pittie Group
Reliance Stores
8
DRDO
Future Group
Patanjali Ayurveda announced its tie-up with Kishore Biyani's Future
Group on 9 October 2015 under which, all the consumer products of the
former will be available for the direct sale in the latter’s Nilgiris, Food
Bazar, Food Hall, Big Bazaar outlets.
9
CHAPTER:-3
LITERATURE REVIEW
1) Vami Nikhil Latukar(2012):- “consumer behaviour towards over
the counter herbal products in India” Preferences and consumptions
of various herbal product categories is strongly is influenced because
of changing socio-economies structure and functioning of society.
Social learning and diffusion of products with socially diffused
opinions is determining the choice of herbal OTC products.There is a
strong misconception among consumer that herbal ayurvedic
products are as good as medicines.
9
statement about the current happening in the nation, Which hit the
headlines quite often. The research uses One-Way Anova to handle
the collected data form Hyderabad the results of which show positive
indication about the acceptance of the brand.
10
need of the customer started providing herbal based cosmetics. Many
respondents feel that there is more chemical combinations in the
herbal cosmetics, which can be reduce by the manufactures, so that it
would increase its usage by the customers. This study enables the
manufactures to know the need and preference of the customers
which can be implemented by them to improve their products.
11
CHAPTER:-4
RESEARCH
METHODOLOGY
1) Need for research:
There are many factors like price competitor income etc.that effects on
consumer opinion in patanjali product and most important factor that
affect consumer opinion so it is quite important to know the effect of
consumer opinion and attract new costumer and retain old costumer,
researcher will do research and to know consumer opinion.
2) Problem statement:
“What is the effect of consumer opinion in patanjali product in surat
city “
3) Objective of study:
Primary objective:
To study customer opinion towards various patanjali product in
surat city.
Secondary objective:
To know the most important parameter from the view of the
customer.
4) Research design:
There are three types of research design,
1. Exploratory research
2. Descriptive research
3. Causal research
13
5) Variable under study:
Following are the variable which researcher has been considered in
study.
Price
Quality
Regularity
Customer satisfaction
Marketing of product
Requirement of finance
Customer feedback
Innovation
Demand
Requirement of personnel
b) Secondary data:
Secondary data has been collected from review, literature,
company profile, industry information that will be available on
internet, book, and journals etc.
7) Sampling design:
Sampling technique
There are two types of sampling design,
1. Probability
2. Non-probability
Here non-probability convenience sampling has been used.
14
Sample size:
The size has been 200 respondents.
Sample unit:
The sampling unit comprises people using a patanjali product.
9) Limitation of survey:
This survey has been conducted within the limited time frame so
few shortcoming may be expected.
The sample size covered may not give proper idea about problem
but we judged
15
CHAPTER:-5
DATA ANALYSIS
Data analysis:
100
93
90
80
69
70
Responded
61
60
50
40 38
30
20 18
10
0
Costmetic
Jucies
Ayurvedic
Food_product
other_product
category of product
Interpretation:
In above chart interpreted that majority 69 respondent have use a
cosmetic product, 93 used food product, 38 juices, 61 Ayurvedic and 18
other products used. So, the food product is more used.
17
2) From where did you come to know about Patanjali product?
90
80 77 75
70
Responded
60 59
50
40
32
30
20 11
10 4
0
Relatives
Television
Friends
Radio
Shopkeeper
others
Interpretation:
18
3) Do you expect more distribution centres?
Distribution_center Frequency
Yes 107
No 93
Total 200
110
107
105
Responded
100
95
93
90
85
Yes No
Distribution center
Interpretation:
19
4) Please tick marks your opinion of patanjali product?
1. Price of a product:
80
75
70
60
52
50
Responded
48
40
30
20 20
10 5
0
poor Fair Good Very good Excellent
Price of a product
Interpretation:
20
2. Quality of a product:
Quality of a
Frequency
product
Fair 11
Good 74
Very good 86
Excellent 29
Total 200
100
86
90
80 74
70
Respondents
60
50
40
29
30
20
11
10
0
Fair Good Very good Excellent
Quality of a product
Interpretation:
21
3. Attractiveness:
Attractiveness Frequency
poor 5
Fair 10
Good 97
Very good 56
Excellent 32
Total 200
120
100 97
Respondents
80
60 56
40
32
20
10
5
0
poor Fair Good Very good Excellent
Attractiveness
Interpretation:
22
4. Level of innovation:
Level of
Frequency
Innovation
Poor 2
Fair 17
Good 64
Very good 87
Excellent 30
Total 200
100
90 87
80
70
Respondents
64
60
50
40
30
30
20 17
10
2
0
Poor Fair Good Very good Excellent
Level of Innovation
Interpretation:
23
5. Product easily available:
Product easily
Frequency
available
Poor 11
Fair 48
Good 48
Very good 55
Excellent 38
Total 200
60
55
50 48 48
Respondents
40 38
30
20
11
10
0
Poor Fair Good Very good Excellent
Product easily available
Interpretation:
24
6. Advertising:
Advertising Frequency
Poor 3
Fair 20
Good 75
Very good 47
Excellent 55
Total 200
80
75
70
60
55
Respondents
50 47
40
30
20
20
10
3
0
Poor Fair Good Very Excellent
Advertising good
Interpretation:
25
7. Taste:
Taste Frequency
Poor 4
Fair 9
Good 64
Very good 92
Excellent 31
Total 200
100
92
90
80
Respondents
70 64
60
50
40
31
30
20
9
10 4
0
Poor Fair Good Very Excellent
good
Taste
Interpretation:
26
8. Packaging of product:
Packaging of a
Frequency
product
Poor 2
Fair 17
Good 65
Very good 72
Excellent 44
Total 200
80
72
70
65
60
Respondents
50
44
40
30
20 17
10
2
0
Poor Fair Good Very Excellent
good
Packaging of product
Interpretation:
27
9. Durability of product:
Durability of a
Frequency
product
Poor 7
Fair 15
Good 66
Very good 89
Excellent 23
Total 200
100
90 89
80
70 66
Respondents
60
50
40
30
23
20 15
10 7
0
Poor Fair Good Very good Excellent
Durability of a product
Interpretation:
28
10. Quantity of product:
100
91
90
80
Respondents
70 67
60
50
40
32
30
20
9
10
1
0
Poor Fair Good Very good Excellent
Quantity of a product
Interpretation:
29
11. Awareness of the product:
80
72 72
70
60
Respondents
50
40 39
30
20 15
10
2
0
Poor Fair Good Very good Excellent
Awarness of the product
Interpretation:
30
12. Discount on price:
70
60
60
53
Respondents
50
40
35
30 28
24
20
10
0
Poor Fair Good Very good Excellent
Discount on price
Interpretation:
31
13. Purchase experience:
100 93
90
80
70
Respondents
60
50 46
40
30
30 24
20
7
10
0
Poor Fair Good Very good Excellent
Purchase Experience
Interpretation:
32
14. Variety of product:
90
80 75 77
70
Respondents
60
50
40
30 27
20 18
10
3
0
Poor Fair Good Very good Excellent
Variety of product
Interpretation:
33
15. Brand image:
90
80 77
70
Respondents
59
60
52
50
40
30
20
10 10
2
0
Poor Fair Good Very good Excellent
Brand Image
Interpretation:
34
16. Promotional offers:
Promotional
Frequency
offers
Poor 30
Fair 79
Good 44
Very good 30
Excellent 17
Total 200
90
79
80
70
Respondents
60
50 44
40
30 30
30
20 17
10
0
Poor Fair Good Very good Excellent
Promotional offers
Interpretation:
35
17 . Healthiness:
Healthiness Frequency
Poor 2
Fair 13
Good 89
Very good 49
Excellent 47
Total 200
100
90 89
80
Respondents
70
60
50 49 47
40
30
20 13
10
2
0
Poor Fair Good Very good EXcellent
Healthiness
Interpretation:
36
18. Schemes/ Offers:
Schemes/
Frequency
Offers
Poor 68
Fair 71
Good 30
Very good 22
Excellent 9
Total 200
80
68 71
70
60
Respondents
50
40
30
30
22
20
9
10
0
Poor Fair Good Very good Excellent
Schemes/ Offers
Interpretation:
37
19. Ingredients:
Ingredients Frequency
Poor 3
Fair 19
Good 91
Very good 65
Excellent 22
Total 200
100
91
90
80
Respondents
70 65
60
50
40
30
19 22
20
10 3
0
Poor Fair Good Very good Excellent
Ingredients
Interpretation:
38
20. Reliability:
Reliability Frequency
Poor 1
Fair 19
Good 67
Very good 83
Excellent 30
Total 200
90
83
80
70 67
Respondents
60
50
40
30
30
19
20
10
1
0
Poor Fair Good Very good Excellent
Reliability
Interpretation:
39
21. No side effect:
80
71
70
62
60 56
Respondents
50
40
30
20
10 7
4
0
Poor Fair Good Very good Excellent
No side effect
Interpretation:
40
5) Will you purchase this product again?
Frequency
Definitely 52
Might or Might not 42
Probably 87
Probably not 19
Total 200
100
90 87
80
Respondents
70
60 52
50 42
40
30
20 19
10
0
Definietly Might or Probably Probably not
Might not
Purchase this product again?
Interpretation:
41
6) Would you recommend Patanjali product to others?
Frequency
Definitely 35
Probably 54
Might or Might not 75
Probably not 23
Definitely not 10
Never use 3
Total 200
80 75
70
60
Respondents
54
50
40
35
30 23
20
10
10
3
0
Definietly Probabaly Might or Probably Definietly Never use
Might not not not
Recommend patanjali product to others?
Interpretation:
42
Personal Information:-
Gender:
Gender Frequency
Male 77
Female 123
Total 200
140
123
120
Respondents
100
80 77
60
40
20
0
Male Female
Gender
Interpretation:
In above chart describe that 77 are male using the patanjali product and
123 female are use the patanjali product.
43
Occupation:
Occupation Frequency
Business man 32
Employee 45
Student 82
Others 41
Total 200
90
82
80
70
Respondents
60
50 45
41
40
32
30
20
10
0
Business Employee Student Others
man
Occupation
Interpretation:
44
CHAPTER:-6
FINDINGS
Majority of respondents use a food product.
Majority of respondents come to know through relatives.
Respondents expect a more distribution centers.
Product price, Quality, Attractiveness, level of innovation,
advertising, taste, packaging, durability, quantity, awareness of the
product, brand image, healthiness, reliability and no side effect of a
product this factor is favorable to the patanjali product.
Customers are unfavorable towardsfactors like, product availability,
Discount on price, purchase experience, variety of product,
promotional offers, Schemes and offers and Ingredients.
Majority respondents probably purchase particular products again.
Majority response probably recommend patanjali’s product to
others.
46
CHAPTER:-7
CONCUSION
From the above project report it can be conclude that majority
respondents have use a food product. Majority customers are given most
important to price, quality, quantity, taste, availability; durability,
healthiness and this factor affect to purchase a product. Mostly
respondents are expecting a more distribution centres. Here mostly
respondents to know about patanjali product through relatives. I have
seen that organisation is well working and good market coverage also.
And also company have good brand image in market. Company produce
product demand is increase and they always produce best product.
48
CHAPTER:-8
BIBILOGRAPHY
Website:
WWW.Wikipedia.org/Wiki/Ayurveda
WWW.Ayur.com/abouthtm
WWW.Patanjali.org
www.patanjaliayurveda.org
CHAPTER: - 9
ANNEXURE
I SnehalDhaduk a student of T.Y.B.B.A. (SEM – VI) of marketing
specialization am conducting a research on the topic “Customer opinion
towards a patanjali product.” The information collected from you will
not be used for any purpose or disclosed outside. The information would
be purely used for academic purpose only. Kindly co-operate by providing
us with following information.
Costmetics Juices
Others………….
Yes No
Definietly Probably
PERSONAL INFORMATION
Name:………………………………….
Gender:
Male Female
Contact no.:………………………….
Occupation:
Employee Other……