4 Market Study
4 Market Study
employees.
B. Demand Analysis
Appendix C.3.)
to one (1).
Table 1
Average
Year Historical Annual Consumption Historical
Population Consumption Rate Demand
Table 2
C. Supply Analysis
Table 3
City, La Union
Del Rosario, Felix Carlatan, San Fernando City, La
Union
Galvan, Nellie San Fernando City, La Union
Licup, Erlindo Catbangen, San Fernando City,
La Union
Licup, Nazareno Catbangen, San Fernando City,
La Union
Purugganan, Jocelyn Rizal Avenue, San Fernando
City, La Union
Reyes, Rosabel Ilocanos Sur, San Fernando
City, La Union
Viloria-Cacas, Tricia Poro, San Fernando City, La
Union
Appendix D.1.)
Table 4
Table 5
SERVICES
D. Demand-Supply Analysis
Appendix E.)
Table 6
MARKET SHARE
Market
Projected Projected Unsatisfied Share
Year
Demand Supply Demand
% Clients
2018 3,364 589 2,775 1.95% 54
2019 3,912 626 3,286 1.73% 57
2020 4,526 665 3,861 1.55% 60
2021 5,204 705 4,499 1.40% 63
2022 5,948 747 5,201 1.27% 66
16
E. Price Study
deemed confidential.
Table 7
PRICE LIST
Competitors Price per Auditing fee (Php)
Galvan, Nellie 40,000-50,000
Purugganan, Jocelyn 40,000-50,000
Reyes, Rosabel 40,000-50,000
Table 8
repeating clients.
1. Competitors
2. Population
4. Economic Condition
clients.
G. Marketing Program
1. Service
receiving.
19
2. Price
3. Place
business.
4. Promotional Strategies