Havells
Havells
“PROJECT REPORT ON
“A PROJECT REPORT
SUBMITTED IN PARTIAL
At
Submitted by: -
SUMIT ATTHARKAR
MM1719422
DECLARATION
I, Sumit Attharkar, student of Balaji Institute of Modern Management, Pune hereby declare
that the project entitled as “Walmart-Black Friday: A study of Sales through Consumer
Behaviour”, completed under the guidance of “Ms. Bharti Motwani”, and submitted to
“BALAJI INSTITUTE OF MODERN MANAGEMENT, PUNE” as an integral part of the
Post Graduate Diploma in Management, is exclusively a bona fide and original work done by
me during academic year 2017-2019. No part of this report has been submitted to anyone at
any time before.
Name:
Date:
ACKNOWLEDGEMENT
The satisfaction that accompanies the successful completion of the task would be put
incomplete without the mention of the people who made it possible, whose constant guidance
and encouragement crown all the efforts with success.
I avail this opportunity to express my gratitude and hearty thanks to Dr. (Col.) A. Bala
Subramanian, President of Sri Balaji Society, Pune for the congenial atmosphere and
encouragement. I would also like to express my sincere thanks to the Director of Balaji
Institute of Modern Management (BIMM), Dr. Archana Srivastava (Director, BIMM), for
her guidance at various levels of the project. Her wise counsel and suggestions are invaluable.
It gives me a great pleasure to express my deep sense of gratitude to Ms. Bharti Motwani.
Her guidance and a unique management style stirred curiosity within me and the wealth of
knowledge that they shared on the Retail Liability got me pondering on the intricacies of the
subject.
Last but not the least I would like to thank my Institution and my Faculty members, without
whom this project wouldn’t have been a distant reality.
EXECUTIVE SUMMARY
When electrical goods company Havells acquired Sylvania in 2007, all that it was looking
for was growth and a strong global presence. Instead, it had to tackle with a major crisis at
Sylvania, activated by the global financial disorder. The situation threatened to pull Havells
down, and it had to come up with a smart turnaround strategy. This case study looks at how
Havells group originated as a small trading business in Central Delhi's Bhagirath Place,
which is a wholesale market for electrical goods. It was promoted by Mr. Qimat Rai Gupta
and Mr. Surjit Kumar Gupta, who commenced their trading operations in the year 1958. A
former teacher in Punjab, the entrepreneur Qimat Rai Gupta bought the Havells brand
from one Haveli Ram Gandhi, thereby moving up from trader to manufacturer.
The Company was incorporated as Havells India Private Limited on 8th August, 1983 under
the Companies Act, 1956 and subsequently the name was changed to Havells India Limited
vide certificate dated 31st March, 1992. This company manufactures electrical and power
distribution equipments ranging from building circuit protection, Industrial & Domestic
switchgear, cables & wires, energy meters, fans, CFL lamps, luminaries for domestic,
commercial & Industrial application and modular switches. Havells owns some of the
prestigious global brands like Crabtree (India Region), Sylvania, Concord: martin,
Lumiance, Claude, Sylvania: Linolite, SLI Lighting & Zenith.
Havells India Limited is a $1.3 Billion leading Fast Moving Electrical Goods (FMEG)
Company and a major power distribution equipment manufacturer with a strong global
footprint. Havells enjoys enviable market dominance across a wide spectrum of products,
including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans,
Modular Switches, Home Appliances, Electric Water Heaters, Power Capacitors, CFL
Lamps, Luminaries for Domestic, Commercial and industrial applications. Its global network
comprises 7000 professionals across 91 branches & representative offices in over 50
countries. Its 14 state-of the-art manufacturing plants in India located at Haridwar, Baddi,
Noida, Sahibabad, Faridabad, Alwar, Neemrana and 7 world class manufacturing plants
located in Europe, Latin America & Africa are manufacturing globally acclaimed products,
synonymous with excellence and precision in the electrical industry. Today, Havells owns
some of the most prestigious global brands like Havells, Crabtree, Sylvania, Concord,
Luminance and Standard. Today, Havells along with its brands have earned the distinction of
being the preferred choice of electrical products for perceptive individuals and industrial
consumers both in India and abroad. Havells offers same quality products for both Indian and
international markets. Social and environmental responsibility has been at the forefront of
Havells operating philosophy and as a result the company consistently contributes to socially
responsible activities. For instance, the company is providing mid-day meal in government
schools in Alwar.
In 2006, Havells acquired European Electrical Equipment manufacturer Sylvania’s lighting
business in Europe. This made its presence to be noted globally. SLI Sylvania, which is
headquartered in Frankfurt, is a leading global designer and provider of the lighting systems
for lamps and fixtures.
VISION
To be a globally recognized corporation that provides best electrical & lighting solutions,
delivered by best-in-class people.
MISSION
To achieve our vision through fairness, business ethics, global reach, technological expertise,
building long term relationships with all our associates, customers, partners, and employees.
VALUES
1979-
2000-- i. Acquired controlling stake in Duke Arnics Electronics (P) Limited, engaged
in manufacturing of Electronic Meters-Single Phase, Three Phase, Multi Function, Tri
Vectors
ii. Acquired controlling interest in an industry major - Standard Electricals
Limited.
2002-- Standard Electrical Company and became a 100% subsidiary of the company.
And attained the IEC certification for industrial switchgear and CSA certification for
all manufacturing plants
2004
i. Set up plant at Baddi, HP for manufacturing of Domestic Switchgear.
2006—
i. Crabtree India merged with Havells India
v. Became 1st Company to get the ISI Certification for complete range of
CFLs
2007—
i. Set up Capacitor manufacturing plant in Noida, U.P. with the capacity
of 6,00,000 kVAr per month
ii. Acquired the Lighting business of a Frankfurt based company
iii. Warburg Pincus, a global private equity firm and one of the largest
investors in India, invested US $110 million in Havells India Limited.
Havells issued fresh shares to Warburg Pincus, presenting
approximately 11.2% of the fully diluted share capital of the company
2008-
i. Became 1st Indian CFL manufacturers to adopt RoHS, European norms
on Restriction of Hazardous Substances in CFLs
iii. Invested Rs 50 crores in Global Center for Research and Innovation (CRI)
iv. Set up fully automatic plant for Havells Lafert Motors at Neemrana
2009—
a. Set up fully automatic 2nd unit for Switchgear manufacturing at Baddi
2011—
2012--
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