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Big Data Report
Big Data Report
Training
AVINASH VERMA
CSE-4RD YEAR
1503510022
SUBMITTED TO: -
Mr. Amit Kumar Sharma (Assistant Professor)
AVINASH VERMA
Department Of Computer Science & Engineering, BBDIT Page 1
BIG DATA
PREFACE
I have made this report file on the topic Big Data; I have tried my best to elucidate
all the relevant detail to the topic to be included in the report. While in the
beginning I have tried to give a general view about this topic.
My efforts and wholehearted co-corporation of each and everyone has ended on a
successful note. I express my sincere gratitude to Mr.Santu Parkait who assisting
me throughout the preparation of this topic. I thank him for providing me the
reinforcement, confidence and most importantly the track for the topic whenever I
needed it.
TABLE OF CONTENTS
CHAPTER 1.................................................................................................................................4
BIG DATA..................................................................................................................................4
1.1 INTRODUCTION....................................................................................................................4
1.2 DEFINITION........................................................................................................................... 5
CHAPTER-2..............................................................................................................................6
ABOUT.....................................................................................................................................6
2.1 CHARACTERISTICS............................................................................................................... 6
2.2 ARCHITECTURE.................................................................................................................. 7
CHAPTER-3..............................................................................................................................7
BIG DATA AND MORE...............................................................................................................7
3.1 TECHNOLOGIES................................................................................................................. 8
3.2 APPLICATIONS.................................................................................................................... 9
3.3 USAGE………………………………………………… …………………………………………………………………………9
CONCLUSION...........................................................................................................................14
REFERENCE..............................................................................................................................15
BIG DATA
1.1 Introduction
Big data is a broad term for data sets so large or complex that traditional data
processing applications are inadequate. Challenges include analysis, capture,
data curation, search, sharing, storage, transfer, visualization, and
information privacy. The term often refers simply to the use of predictive
analytics or other certain advanced methods to extract value from data, and
seldom to a particular size of data set. Accuracy in big data may lead to more
confident decision making. And better decisions can mean greater
operational efficiency, cost reductions and reduced risk. Analysis of data sets
can find new correlations, to "spot business trends, prevent diseases, combat
crime and so on." Scientists, practitioners of media and advertising and
governments alike regularly meet difficulties with large data sets in areas
including Internet search, finance and business informatics. Scientists
encounter limitations in e-Science work, including meteorology, genomics,
connectomics, complex physics simulations, and biological and
environmental research. Data sets grow in size in part because they are
increasingly being gathered by cheap and numerous information-sensing
mobile devices, aerial (remote sensing), software logs, cameras,
microphones, radio-frequency identification (RFID) readers, and wireless
sensor networks. The world's technological per-capita capacity to store
information has roughly doubled every 40 months since the 1980s; as of
2012, every day 2.5 exabytes (2.5×1018) of data were created; The
challenge for large enterprises is determining who should own big data
initiatives that straddle the entire organization. Work with big data is
necessarily uncommon; most analysis is of "PC size" data, on a desktop PC
or notebook that can handle the available data set. Relational database
management systems and desktop statistics and visualization packages often
have difficulty handling big data. The work instead requires "massively
parallel software running on tens, hundreds, or even thousands of servers".
What is considered "big data" varies depending on the capabilities of the
users and their tools, and expanding capabilities make Big Data a moving
target. Thus, what is considered to be "Big" in one year will become
ordinary in later years. "For some organizations, facing hundreds of
gigabytes of data for the first time may trigger a need to reconsider data
management options. For others, it may take tens or hundreds of terabytes
before data size becomes a significant consideration."
1.2 DEFINITION
Big data usually includes data sets with sizes beyond the ability of commonly used
software tools to capture, curate, manage, and process data within a tolerable
elapsed time. Big data "size" is a constantly moving target, as of 2012 ranging
from a few dozen terabytes to many petabytes of data. Big data is a set of
techniques and technologies that require new forms of integration to uncover large
hidden values from large datasets that are diverse, complex, and of a massive scale.
In a 2001 research report and related lectures, META Group (now Gartner) analyst
Doug Laney defined data growth challenges and opportunities as being three-
dimensional, i.e. increasing volume (amount of data), velocity (speed of data in
and out), and variety (range of data types and sources). Gartner, and now much of
the industry, continue to use this "3Vs" model for describing big data. In 2012,
Gartner updated its definition as follows: "Big data is high volume, high velocity,
and/or high variety information assets that require new forms of processing to
enable enhanced decision making, insight discovery and process optimization."
Additionally, a new V "Veracity" is added by some organizations to describe it.
If Gartner’s definition (the 3Vs) is still widely used, the growing maturity of the
concept fosters a more sound difference between big data and Business
Intelligence, regarding data and their use: Business Intelligence uses descriptive
statistics with data with high information density to measure things, detect trends
etc.; Big data uses inductive statistics and concepts from nonlinear system
identification to infer laws (regressions, nonlinear relationships, and causal
effects) from large sets of data with low information density to reveal relationships,
dependencies and perform predictions of outcomes and behaviors. A more recent,
consensual definition states that "Big Data represents the Information assets
characterized by such a High Volume, Velocity and Variety to require specific
Technology and Analytical Methods for its transformation into Value".
CHAPTER 2
ABOUT
2.1 CHARACTERISTICS
Big data can be described by the following characteristics:
Volume – The quantity of data that is generated is very important in this context. It is the
size of the data which determines the value and potential of the data under consideration
and whether it can actually be considered Big Data or not. The name ‘Big Data’ itself
contains a term which is related to size and hence the characteristic.
Variety - The next aspect of Big Data is its variety. This means that the category to which
Big Data belongs to is also a very essential fact that needs to be known by the data
analysts. This helps the people, who are closely analyzing the data and are associated
with it, to effectively use the data to their advantage and thus upholding the importance of
the Big Data.
Velocity - The term ‘velocity’ in the context refers to the speed of generation of data or
how fast the data is generated and processed to meet the demands and the challenges
which lie ahead in the path of growth and development.
Variability - This is a factor which can be a problem for those who analyse the data. This
refers to the inconsistency which can be shown by the data at times, thus hampering the
process of being able to handle and manage the data effectively.
Veracity - The quality of the data being captured can vary greatly. Accuracy of analysis
depends on the veracity of the source data.
Complexity - Data management can become a very complex process, especially when
large volumes of data come from multiple sources. These data need to be linked,
connected and correlated in order to be able to grasp the information that is supposed to
be conveyed by these data. This situation, is therefore, termed as the ‘complexity’ of Big
Data.
Factory work and Cyber-physical systems may have a 6C system:
1. Connection (sensor and networks), 2. Cloud (computing and data on demand), 3.
Cyber (model and memory), 4. content/context (meaning and correlation), 5. community
(sharing and collaboration), and 6. customization (personalization and value).
In this scenario and in order to provide useful insight to the factory management and gain
correct content, data has to be processed with advanced tools (analytics and algorithms)
to generate meaningful information. Considering the presence of visible and invisible
issues in an industrial factory, the information generation algorithm has to be capable of
detecting and addressing invisible issues such as machine degradation, component wear,
etc. in the factory floor.
2.2 ARCHITECTURE
In 2000, Seisint Inc. developed C++ based distributed file sharing framework for data storage
and querying. Structured, semi-structured and/or unstructured data is stored and distributed
across multiple servers. Querying of data is done by modified C++ called ECL which uses apply
scheme on read method to create structure of stored data during time of query. In 2004
LexisNexis acquired Seisint Inc. and 2008 acquired ChoicePoint, Inc. and their high speed
parallel processing platform. The two platforms were merged into HPCC Systems and in 2011
was open sourced under Apache v2.0 License. Currently HPCC and Quantcast File Systemare
the only publicly available platforms capable of analyzing multiple exabytes of data.
In 2004, Google published a paper on a process called MapReduce that used such an
architecture. The MapReduce framework provides a parallel processing model and associated
implementation to process huge amounts of data. With MapReduce, queries are split and
distributed across parallel nodes and processed in parallel (the Map step). The results are then
gathered and delivered (the Reduce step). The framework was very successful, so others wanted
to replicate the algorithm. Therefore, an implementation of the MapReduce framework was
adopted by an Apache open source project named Hadoop.
MIKE2.0 is an open approach to information management that acknowledges the need for
revisions due to big data implications in an article titled "Big Data Solution Offering". The
methodology addresses handling big data in terms of useful permutations of data sources,
complexity in interrelationships, and difficulty in deleting (or modifying) individual records.
Recent studies show that the use of a multiple layer architecture is an option for dealing with
big data. The Distributed Parallel architecture distributes data across multiple processing
units and parallel processing units provide data much faster, by improving processing speeds.
This type of architecture inserts data into a parallel DBMS, which implements the use of
MapReduce and Hadoop frameworks. This type of framework looks to make the processing
power transparent to the end user by using a front end application server.
Big Data Analytics for Manufacturing Applications can be based on a 5C architecture
(connection, conversion, cyber, cognition, and configuration).
Big Data Lake - With the changing face of business and IT sector, capturing and storage of data
has emerged into a sophisticated system. The big data lake allows an organization to shift its
focus from centralized control to a shared model to respond to the changing dynamics of
information management. This enables quick segregation of data into the data lake thereby
reducing the overhead time.
CHAPTER -3
3.1 TECHNOLOGIES
Big data requires exceptional technologies to efficiently process large quantities of data within
tolerable elapsed times. A 2011 McKinsey report suggests suitable technologies include A/B
testing, crowdsourcing, data fusion and integration, genetic algorithms, machine learning, natural
language processing, signal processing, simulation, time series analysis and visualisation.
Multidimensional big data can also be represented as tensors, which can be more efficiently
handled by tensor-based computation, such as multilinear subspace learning. Additional
technologies being applied to big data include massively parallel-processing (MPP) databases,
search-based applications, data mining, distributed file systems, distributed databases, cloud
based infrastructure (applications, storage and computing resources) and the Internet.
Some but not all MPP relational databases have the ability to store and manage petabytes of data.
Implicit is the ability to load, monitor, back up, and optimize the use of the large data tables in
the RDBMS. DARPA’s Topological Data Analysis program seeks the fundamental structure of
massive data sets and in 2008 the technology went public with the launch of a company called
Ayasdi. The practitioners of big data analytics processes are generally hostile to slower shared
storage, preferring direct-attached storage (DAS) in its various forms from solid state drive
(SSD) to high capacity SATA disk buried inside parallel processing nodes. The perception of
shared storage architectures—Storage area network (SAN) and Network-attached storage (NAS)
—is that they are relatively slow, complex, and expensive. These qualities are not consistent with
big data analytics systems that thrive on system performance, commodity infrastructure, and low
cost. Real or near-real time information delivery is one of the defining characteristics of big data
analytics. Latency is therefore avoided whenever and wherever possible. Data in memory is good
—data on spinning disk at the other end of a FC SAN connection is not. The cost of a SAN at the
scale needed for analytics applications is very much higher than other storage techniques.
There are advantages as well as disadvantages to shared storage in big data analytics, but big
data analytics practitioners as of 2011 did not favour it.
3.2 APPLICATIONS
Big data has increased the demand of information management specialists in that Software
AG, Oracle Corporation, IBM, Microsoft, SAP, EMC, HP and Dell have spent more than $15
billion on software firms specializing in data management and analytics. In 2010, this
industry was worth more than $100 billion and was growing at almost 10 percent a year:
about twice as fast as the software business as a whole.
Developed economies make increasing use of data-intensive technologies. There are 4.6
billion mobile-phone subscriptions worldwide and between 1 billion and 2 billion people
accessing the internet Between 1990 and 2005, more than 1 billion people worldwide entered
the middle class which means more and more people who gain money will become more
literate which in turn leads to information growth. The world's effective capacity to exchange
information through telecommunication networks was 281 petabytes in 1986, 471 petabytes
in 1993, 2.2 exabytes in 2000, 65 exabytes in 2007and it is predicted that the amount of
traffic flowing over the internet will reach 667 exabytes annually by 2014. It is estimated that
one third of the globally stored information is in the form of alphanumeric text and still
image data, which is the format most useful for most big data applications. This also shows
the potential of yet unused data (i.e. in the form of video and audio content).
While many vendors offer off-the-shelf solutions for Big Data, experts recommend the
development of in-house solutions custom-tailored to solve the company's problem at hand if
the company has sufficient technical capabilities.
3.3 USAGE
Government
The use and adoption of Big Data within governmental processes is beneficial and allows
efficiencies in terms of cost, productivity, and innovation. That said, this process does not
come without its flaws. Data analysis often requires multiple parts of government (central
and local) to work in collaboration and create new and innovative processes to deliver the
desired outcome. Below are the thought leading examples within the Governmental Big Data
space.
United States of America
In 2012, the Obama administration announced the Big Data Research and Development
Initiative, to explore how big data could be used to address important problems faced by the
government. The initiative is composed of 84 different big data programs spread across six
departments.
Big data analysis played a large role in Barack Obama's successful 2012 re-election
campaign.
India
Big data analysis was, in parts, responsible for the BJP and its allies to win a highly successful
Indian General Election 2014. The Indian Government utilises numerous techniques to
ascertain how the Indian electorate is responding to government action, as well as ideas for
policy augmentation
United Kingdom
Examples of uses of big data in public services:
Data on prescription drugs: by connecting origin, location and the time of each prescription, a
research unit was able to exemplify the considerable delay between the release of any given
drug, and a UK-wide adaptation of the National Institute for Health and Care Excellence
guidelines. This suggests that new/most up-to-date drugs take some time to filter through to the
general patient.
Joining up data: a local authority blended data about services, such as road gritting rotas, with
services for people at risk, such as 'meals on wheels'. The connection of data allowed the local
authority to avoid any weather related delay.
International development
Research on the effective usage of information and communication technologies for development
(also known as ICT4D) suggests that big data technology can make important contributions but
also present unique challenges to International development. Advancements in big data analysis
offer cost-effective opportunities to improve decision-making in critical development areas such
as health care, employment, economic productivity, crime, security, and natural disaster and
resource management. However, longstanding challenges for developing regions such as
inadequate technological infrastructure and economic and human resource scarcity exacerbate
existing concerns with big data such as privacy, imperfect methodology, and interoperability
issues.
Manufacturing
Based on TCS 2013 Global Trend Study, improvements in supply planning and product quality
provide the greatest benefit of big data for manufacturing. Big data provides an infrastructure for
transparency in manufacturing industry, which is the ability to unravel uncertainties such as
inconsistent component performance and availability.
Media
To understand how the media utilises Big Data, it is first necessary to provide some context into
the mechanism used for media process. It has been suggested by Nick Couldry and Joseph Turow
that practitioners in Media and Advertising approach big data as many actionable points of
information about millions of individuals.
The industry appears to be moving away from the traditional approach of using specific media
environments such as newspapers, magazines, or television shows and instead tap into
consumers with technologies that reach targeted people at optimal times in optimal locations.
The ultimate aim is to serve, or convey, a message or content that is (statistically speaking) in
line with the consumers mindset. For example, publishing environments are increasingly
tailoring messages (advertisements) and content (articles) to appeal to consumers that have been
exclusively gleaned through various data-mining activities.
Targeting of consumers (for advertising by marketers)
Data-capture
Big Data and the IoT work in conjunction. From a media perspective, data is the key derivative
of device inter connectivity and allows accurate targeting. The Internet of Things, with the help
of big data, therefore transforms the media industry, companies and even governments, opening
up a new era of economic growth and competitiveness. The intersection of people, data and
intelligent algorithms have far-reaching impacts on media efficiency. The wealth of data
generated allows an elaborate layer on the present targeting mechanisms of the industry.
Technology
eBay.com uses two data warehouses at 7.5 petabytes and 40PB as well as a 40PB Hadoop
cluster for search, consumer recommendations, and merchandising. Inside eBay’s 90PB data
warehouse Amazon.com handles millions of back-end operations every day, as well as queries
from more than half a million third-party sellers. The core technology that keeps Amazon
running is Linux-based and as of 2005 they had the world’s three largest Linux databases, with
capacities of 7.8 TB, 18.5 TB, and 24.7 TB. Facebook handles 50 billion photos from its user
base. As of August 2012, Google was handling roughly 100 billion searches per month.
Private sector
Retail
Walmart handles more than 1 million customer transactions every hour, which are imported
into databases estimated to contain more than 2.5 petabytes (2560 terabytes) of data – the
equivalent of 167 times the information contained in all the books in the US Library of Congress.
Retail Banking
FICO Card Detection System protects accounts world-wide.
The volume of business data worldwide, across all companies, doubles every 1.2 years,
according to estimates.
Real Estate
Windermere Real Estate uses anonymous GPS signals from nearly 100 million drivers to help
new home buyers determine their typical drive times to and from work throughout various times
of the day.
Science
The Large Hadron Collider experiments represent about 150 million sensors delivering data 40
million times per second. There are nearly 600 million collisions per second. After filtering and
refraining from recording more than 99.99995% of these streams, there are 100 collisions of
interest per second
As a result, only working with less than 0.001% of the sensor stream data, the data flow from
all four LHC experiments represents 25 petabytes annual rate before replication (as of 2012).
This becomes nearly 200 petabytes after replication.
If all sensor data were to be recorded in LHC, the data flow would be extremely hard to work
with. The data flow would exceed 150 million petabytes annual rate, or nearly 500 exabytes per
day, before replication. To put the number in perspective, this is equivalent to 500 quintillion
(5×1020) bytes per day, almost 200 times more than all the other sources combined in the world.
The Square Kilometre Array is a telescope which consists of millions of antennas and is expected
to be operational by 2024. Collectively, these antennas are expected to gather 14 exabytes and
store one petabyte per day. It is considered to be one of the most ambitious scientific projects
ever undertaken.
CONCLUSION
The availability of Big Data, low-cost commodity hardware, and new information
management and analytic software have produced a unique moment in the history
of data analysis. The convergence of these trends means that we have the
capabilities required to analyze astonishing data sets quickly and cost-effectively
for the first time in history. These capabilities are neither theoretical nor trivial.
They represent a genuine leap forward and a clear opportunity to realize enormous
gains in terms of efficiency, productivity, revenue, and profitability.
The Age of Big Data is here, and these are truly revolutionary times if both
business and technology professionals continue to work together and deliver on the
promise.
REFERENCES