Coca Cola
Coca Cola
Project Report
On
“TO FIND OUT THE ATTITUDE OF RETAILERS
REGARDING THE COMPANY POLICY OF
COCO –COLA IN MUZAFFARNAGAR MARKET”
SUBMITTED FOR
GAUTAM BAUDDH TECHNICAL UNIVERSITY,
LUCKNOW
DEEN DAYAL COLLEGE OF
MANAGEMENT
MUZAFFARNAGAR (U.P.)
DECLARATION
I, Yogi, student of M.B.A., S.D. College of Management
Degree of Diploma.
kept in, I shall not humbly request the readers to point out
(Yogi)
ACKNOWLEDGEMENT
I am thankful to MR. SANJAY CHAUDHARY, (Area
Project Report.
(Yogi)
MEANING OF PROJECT
are as follows :-
a combined effort.
“E” - This stands for engineering i.e. worker
undertaken is to be employing technical
processes.
“C” - This stands for the phenomenon of constriction
work -
“T” - This stands for technique unless techniques to
CONTENTS
S.NO PARTICULARS
.
1 INTRODUCTION
2 COMPANY PROFILE
3 PRODUCT PROFILE
4 OBJECTIVE OF STUDY
5 SCOPE OF STUDY
6 LIMITATIONS
7 RESEARCH METHODOLOGY
8 SWOT ANALYSIS
12 BIBLOGRAPHY
13 QUESTIONNAIRE
INTRODUCTION
mainly confined to “the sahib & the elite”. The popular drink
than one city, coke was the first nationally available brand
of soft drink. But the national soft drink suffered a major set
the market till Pepsi came into the scene in the late
eighties.
CURREST STATUS
Cola - 58%
Orange - 15%
Lemon - 17%
Other - 10%
COMPANY PROFILE
COCA-COLA
pure and simple magic of one thing stays the same Coca-
Cola. Coca-Cola product are served more than 773 million
BRITH OF COCA-COLA
today. Mr. Tobinson thought “The two C’s world look well in
drinks per day. The first year Dr. Pemberton sold 25 gallons
even since. For his efforts, Dr. Pemberton grossed $50 &
on advertising.
Back, the soda bottles were all very similar with Coca-
Haute, Indiana.
basis.
COCA-COLA INDIA
and Mazza.
Though the world’s largest distribution system,
beverage category.
GUIDING PRINCIPLES OF
THE COMPANY
1. We will conduct ourselves and our business activities
professionalism.
business success.
world.
ADVERTISING
of our product since our first news paper add. in 1886 that
Coca-Cola
pet
Thums-up - Packaging in 200ml., 300ml.,
pet
Mazza - Packaging in 250 ml.
Limca - Packaging in 200ml., 300ml.,
pet
Maza Tera pack - Packaging in 200 ml.
Sprite - Packaging in 200ml., 300ml.,
Liter
PRODUCTION PROCESS OF
COMPANY’S PRODUCT
Ist Step
IInd Step
through filter.
IIIrd Step
itself.
of these fools the four P’S i.e.. Product, Price, Place &
promotion.
Variety Channels
MARKETING MIX
Quality
Coverage
Assessments
Features Location
Packaging Transport
TARGET MARKET
Size Service
Warranties
Returns
PRICE PROMOTIO
2. PRICE MIX :
sales services.
3. PLACE MIX :
of two things :-
consumer.
PROMOTION TOOLS :
(a) ADVERTISING :-
sponsor.
products.
1. PRODUCT :
1Ltr,2Ltr pet
1Ltr,2Ltr pet
1Ltr,2Ltr pet
4. Sprite 200ml,300ml,330ml can, 500ml,
1Ltr,2Ltr pet
1Ltr,2Ltr pet
(2) PACKAGING :
formulating packaging.
(3) PRICING :
Cola.
agent.
DISTRIBUTION CHANNEL
OF HINDUSTAN COCA-COLA
channels.
DISTRIBUTERS :-
1. KAPUR AGENCY
2. KAPUR AGENCY
3. KUMAR AGENCY
depot.
DISTRIBUTION NETWORK
distribution network.
DISTRIBUTION MIX OF
HCCBHWPL, NAJIBABAD
1. BIJNOR
2. BULLAND SHAHR
3. DEHRADOON
4. GHAZIABAD
5. HARIDWAR
6. MEERUT
7. MUZAFFARNAGAR
8. PAURI GARHWAL
9. SAHARANPUR
system.
1. DEPOT SYSTEM :
Territory.
Dealer
Fat Agents
2. AGENCY SYSTEM :
distribution for a area who then look after the demand &
PROMOTION MIX OF
HINDUSTAN COCA-COLA
The Hindustan Coca-Cola also plays a major and
dominating role in advertising. In fact, parental company
governs the company advertising. The invested 3-50 crore
rupees on advertising.
The media of advertisement utilized by the company
are as follow ?
Radio
Television
Hoarding
Glow sings
Strickers
Screen Lights
Banners
News Papers
Magazines
Posters
Exhibition
Sponsoring Events
SALES PROMOTION
TECHNIQUE OF THE
COMPANY ARE AS FOLLOW
Attractive Packaging
board etc.
OBJECTIVES
PRIMARY OBJECTIVE :-
SECONDARY OBJECTIVE :-
of Time.
for this study was the retail outlets, the consumers & the
the sample.
DEVELOPMENT THE
SAMPLEDESIGN
The sample was designed keeping in view of the
probability of selection.
C) AREA OF SURVEY
Muzaffarnagar City :-
Shiv Chowk
Town Hall
Sadar Bazar
Prakash Chowk
New Mandi
Gandhi Colony
D) Survey Method :-
RESEARCH DESIGN
research used.
how many bottles & crates are available in the outlet & how
DATA COLLECTION
STRENGTH OF COCA-COLA
world.
satisfaction.
2. Most of the Old aged would like to eat fruit and other
company.
brand.
Customer satisfaction
Customer satisfaction is a term frequently used in marketing. It is a
measure of how products and services supplied by a company meet or
surpass customer expectation. Customer satisfaction is defined as "the
number of customers, or percentage of total customers, whose
reported experience with a firm, its products, or its services (ratings)
exceeds specified satisfaction goals."[1] In a survey of nearly 200
senior marketing managers, 71 percent responded that they found a
customer satisfaction metric very useful in managing and monitoring
their businesses.[1]
That’s why it’s one of the leading metrics businesses use to measure
consumer repurchase and customer loyalty.
Picture two businesses that offer the exact same product. What will
make you choose one over the other?
If you had a recommendation for one business would that sway your
opinion? Probably. So how does that recommendation originally start?
More than likely it’s on the back of a good customer experience.
Companies who offer amazing customer experiences create
environments where satisfaction is high and customer advocates are
plenty.
How much will that affect your business and its reputation in your
industry?
If that stat does not strike accord with you then there’s not much else I
can do to demonstrate why customer satisfaction is important.
Lee Resource Inc. found that for every customer complaint there are
26 other unhappy customers who have remained silent.
That is an alarming statistic. Most companies think they are the best
and they have no unhappy customers. The reality is, 96% of unhappy
customers don’t complain. In fact, 1Financial Training Services found
that most simply just leave and never come back.
Here are three simple things you can do to embed customer service
into your business philosophy and day-to-day operations:
In order to have effective customer service, you must know what your
customers want, provide it to them on a consistent basis and ask them
how you are doing.
Remember, how you and your staff communicate with your customers
is just as important as what you communicate. Remember that your
customer wants to see the sunny side of you and your business, so
have your filter on and put yourself in their shoes.
A good way to instill this attitude among your staff is to do some
simple role play in which they act out a few scenarios that involve
both easy-going and difficult customers. Observe how they handle the
situation and coach them on areas to improve.
For example:
10% 10%
30%
50%
10% 10%
30%
50%
Analysis
According to the survey mazza sell most 50%, fanta 10%,
thmus-up 30%, Limca 10%.
Q.-3 Are you satisfied with the Company’s sales promotion policies?
20%
80%
Yes No
Analysis
According to the survey he will be satisfied 80% with the
company of sales promotion policies and 20% he will not
be satisfied.
Q.-4 if yes,
Which Policy do you like most ?
6% 6%
25%
63%
Analysis
Q.-5 If no,
Which policy do you dislike most ?
Option Sample size
Cash Discount 02
Free Gifts 01
Tours 10
Bonus Offers 07
Total 20
10%
35% 5%
50%
Analysis
Q.-6 How many times does sales person visits your shop ?
10% 5%
0%
25% 60%
Analysis
45%
55%
Yes No
Analysis
40%
60%
Yes No
Analysis
60% commitment of the company fulfill at the time and 40%
commitment of the company cannot fulfill at the time.
FINDINGS
1. TRAINING TO RETILERS
displays.
& displays.
materials.
How to replace old & monotonous displays.
2. MOTIVATING RETAILERS
be given to them.
Photo flashing of the best retailer’s display to other
retailers.
name.
they can buy the product with more confidence that they
11. Retailer are more attract towards the wall paint so that
retailer.
BIBLIOGRAPHY
BOOK WRITER
Name : ………………………………………………...
Name of Shop : ………………………………………………...
Address & Cont. No. : …………………………………..
Q.-5 If no,
Which policy do you dislike most ?
(1) Cash Discount ( )
(2) Free Gifts ( )
(3) Tours ( )
(4) Bonus Offers ( )
Q.-6 How many times does sales person visits your shop ?
(1) Daily ( )
(2) Once in a week ( )
(3) Once in a 15 days ( )
(4) Once in a month ( )
(5) Once in a two months ( )