Black Book Project (Ronak)
Black Book Project (Ronak)
It’s a lifestyle.”
Have you ever question yourself that what it takes to create a Brand?, How
Great businesses take shape? or What is a purpose of life? Does it possible to
create own Brand? when you surrounded by such dynamic questions, you cannot
simply sit for some miracle to happen it’s obvious in human nature that they will
take chances in order to find the answer.
The journey begins long ago during graduation where we were supposed to
create a “Black Book” project on any Industry of our choice. the Company I had
visited for the completion of my project is named as "Precise Alloys Pvt. Ltd."
More then just a business activity I have learned that how an ethical business can
make a positive change in people life. So what do I mean with people precisely?
The answer is: I don't only mean with people who work inside of a company and
nighter people who are customer or consumer of a company I am talking about
people who influence any organization from outside. I personally love to call them
" a Market".
Later on, an Industrial visit to some big companies like " Coca-Cola","parle"
gave a boost to my thought about setting up a new business.
One business not just for earn Money, nighter just to earn wealth, I want to
set a business for CHANGE. Hence, I just cannot simply give up on this stuff.
Starting a business is not just about have a good plan or having an
abundant amount of resources. I personally believe that it's all about
understanding people need or we can say a Market Need. It took me a little
longer to discover what can I offer to a Market because initially, I was focusing on
market demands and not on my own insight strength.
It is very much obvious that the logo will be designed on the basics of vision
& Mission company have. The core motive of the company is to lunch various eco-
friendly products and services for their consumers.
Today Labeling not just contain information but it's a vital tool to attract
the consumer. hence it is extremely important to design label smartly.
The Lable paper we used for designing our label is known as "star kraft "
paper. The two crucial reason behind using such paper is mention below.
#Reason 1: Star kraft paper is the mixture of sand & wood pulp. hence it is
completely eco-friendly in nature. ( If such paper left within sand for a week or
more it work as a fertilizer for plants.)
#Reason 2: A Light brown natural color of the paper helps to differentiate the
product from competitors.
Marketing & Pricing Strategies
This is the common question every startup go through is " How they can
reach to their consumer? " At any level of business activity, the importance of
marketing cannot be underrated.
We used very simple & basic techniques to reach our consumer over the
vast market.
# Technique 3: Use of cold chain for Promotion & Distribution of product &
services. ( similar to Amway )
Application of Concepts
#2 Just in Time
Indian Pickle industry organized sector was estimated at 400 crore rupees.
Out of which it's estimated that 25% of stake solely held by a well-known brand
name as " Mother's recipe ".
BEDEKAR
NILON'S PICKLE
MTR FOODS