CMC Full Proposal
CMC Full Proposal
A. Background
1) The Center for Multicultural Cooperation (CMC) is a 501(c)(3)
non-profit organization dedicated to promoting educational programs
for social and civic responsibility, service-learning, media, art, history
and multicultural cooperation, while developing innovative ways of
mobilizing young people to use digital technologies to build better
communities.
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
Recently, Fresno Unified School District (FUSD) and the City of Fresno
Parks, Recreation, and Community Services Department (PRCS) have
entered into a partnership with CMC to implement the 2007 “Summer
of Service”. Through this initiative, D@PPers are leading “English
Learner” youth and adult volunteers through the digital storytelling
process at Community Centers throughout Fresno as part of the Voices
of the Valley initiative. Over 100 community members are currently
volunteering each Saturday to produce intergenerational media about
the heroes of the Central Valley community and the obstacles they
overcame.
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
A recent congressional study found that the Central San Joaquin Valley
may be the “New Appalachia” by a wide range of indicators. The per-
capita income is lower, and levels of public assistance are higher, in
the eight counties making up the Central San Joaquin Valley, than
even notoriously poor Apalachia1 . A June 2007 study released by
Children Now, noted that the per capita income for Fresno County is
$18,626 compared to $26,800 for the state of California, and 26% of
the children in Fresno County are living in poverty compared to 19%
statewide. A higher proportion of poor people in Fresno live in areas
of concentrated poverty than in any other major city in the country.
With 43.5% of our poor living in "extreme-poverty neighborhoods,"
Fresno even beats out No. 2 New Orleans with the depth of our
concentrated poverty2. According to a 2002 report by the U.S. Census
Bureau, Fresno is ranked number 9 in America for the percentage of
adults without a high school diploma (28.6%). This is no surprise
when taken into account findings by the Harvard University Civil Rights
Project. In their March 2005 report, entitled “Confronting the
Graduation Rate Crisis in California”3, they found that Fresno Unified
School District graduated only 56.9% of their students, with less than
half of Latino and African American students graduating on time. Of
those who make it through high school, few succeed in pursuing a
college education. According to a 2002 study by the Public Policy
Institute of California, entitled “Student and School Indicators for
1 Doyle, Michael. The new Appalachia. Fresno Bee. Dec 16, 2005.
http://www.capitolhillblue.com/artman/publish/article_7823.shtml
2
Katrina’s Window: Confronting Concentrated Poverty Across America, Brookings Institution. October
http://www.brook.edu/metro/pubs/20051012_Concentratedpoverty.pdf.
3 Confronting the Graduation Rate Crisis in California. Civil Rights Project, Harvard University. March
24, 2005. http://www.civilrightsproject.ucla.edu/research/dropouts/dropouts05.pdf.
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
B. Target Market
Public sector entities in the central San Joaquin Valley have enormous
obstacles to overcome, yet they must address the problems of this
community with limited resources, utilizing a labor pool that suffers
from the “Brain Drain”, coupled with the continued flight of the
“Creative Class”. For example, 100% of youth serving CBOs in the
central San Joaquin Valley said they would benefit from technical
assistance, including software and website training, and technology
planning, but 49% have no staff budget for professional development4.
What does this mean for the application of technology to organize
communities to solve problems? This area is geographically isolated
from Silicon Valley and the Bay Area, but it is even farther removed in
regards to how new technologies can be implemented and community
media can be created. There must be a concerted effort to educate
residents and the organizations that serve them, and offer free and
low-cost opportunities for the implementation of technologies that
foster community voice and make public sector entities more efficient
and effective. We believe that FresYES will become the shining light in
a valley of technological darkness, providing opportunities for
community voice, and new tools to public sector entities, as they
address current and future obstacles.
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
2) CMC has partnered with two key organizations to make this vision
a reality.
For the past nine years, GIIP has trained hundreds of students apply
this knowledge in a “hands on” way during their internships and
campus-based workshops with partners. Guided by the innovative
spirit of social entrepreneurship in the service of social justice, GIIP
has been very successful in preparing students to manage information-
based projects for communities, NGOs and even the information
industry. GIIP's goal is to bridge the “digital divide” by creating a new
generation of “info-savvy” advocates using information technology to
create new opportunities for social enterprise, overcome barriers to
civic participation and promote greater social inclusion.
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
Throughout the proposed project, PRCS will: offer space for FresYES at
the highly reduced rate of $250 per month; provide free access to all
FresnoConnect sites; dedicate staff time to marketing, fundraising, and
coordination.
Because we are in the initial stages of opening FresYES, and the next
16 months will be devoted to education and client-acquisition, many
new partners for this Youth Enterprise will come on board prior to
January 2009. However, groups such as the City of Fresno, PRCS, and
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
GIIP are committed resource partners which will ensure success during
this initial stage of implementation.
C. Organizational Impact
1) This enterprise will build capacity for CMC at a critical point in its
progression. By opening FresYES, and implementing this initiative, we
will be able to network and plant the seeds for future partnerships with
many central San Joaquin Valley organizations. Furthermore, FresYES
will become a “Third Space” where we can bring together a network of
existing and new partners with the long-term goal of exploring and
implementing programs and initiatives that use technology to improve
the lives of underserved populations in the Central Valley. Impact
indicators shall include:
2) To make this venture viable in the long term, we will need to refine
our strategic marketing plan, to establish buy-in from public sector
entities, many of which have limited time and limited understanding of
the importance of implementing these technologies. The growing
network of CMC partners will provide assistance in the distribution of
information informing CBOs of these new opportunities.
4. Technology
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
5. Budget
We estimate that the total cost of this enterprise will be $345,000 over
the coming year. We currently have $45,000 available, $128,000
committed over the coming year, and $172,000 in funding proposals
pending with a variety of organizations and foundations. The coming
year will be devoted to education and partner-acquisition, minimizing
the financial risks. However, certain risks do remain, including: pending
funding not becoming available; or the termination of partnerships with
key organizations. CMC has mitigated these risks by not only relying on
strong previous partnerships, but continuing to search for new
partnerships and funding streams. We are confident that we will begin
2008 with steady funding streams and reliable partners.
6. Social Impact
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
7. Sustainability
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Fresno Youth Empowerment Studio (FresYES)
CTFC Pipeline Community Enterprise Full Proposal
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