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INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW
ISSN:2321-0346 - ONLINE ISSN:2347-1670 - PRINT -IMPACT FACTOR :4.311

VOLUME 5, ISSUE 9, SEPTEMBER 2017
A STUDY ON SUBSCRIBER’S OPINION TOWARDS JIO SIM WITH

SPECIAL REFERENCE TO TIRUPUR CITY
Dr.R.MOHANASOUNDARI1 D.BHUVANESHWARI2
1
Head & Associate professor, Department of B.com (CA)
2
M.phil Research Scholar Tiruppur Kumaran College for Women, Tirupur.
ABSTRACT
The present scenario in which we are living in the technological era. The world of
telecommunication has been changed. Earlier it was used to send text message only, now we can send
images, audio, video and enjoy by using whatsapp and face book messenger. According to sources,
Jio - setting a new record - has acquired 1,000 customers per minute since September 05, 2016 and 6
lakh per day."Jio continues to be the fastest growing company in the world and has crossed 50 million
subscribers in record 83 days". In May 2016, Jio launched a bundle of multimedia apps on Google
play as part of its upcoming 4G services. The apps are My Jio, Jio TV, jio Chat Messenger, Jio Music,
Jio 4GVoice, Jio Xpress News, Jio Security, Jio Drive, Jio Money Wallet. With the enrichment of
technology, the consumer preference is changed from one person to another. For the purpose of
satisfying consumers, Telecom industries are offering number of mobile phone networks and also
provide cost free services to satisfy their customers. The study involves in analyzing the subscribers
opinion towards Jio network and the data is collected from 50 respondents with the help of convenient
random sampling technique. The study suggests from its analysis to improve the network coverage
and remove the calling congestion.
Keywords: Technological era, Jio, Apps, Subscribers.
1. INTRODUCTION
Now-a-days, no one can live without using communication devices like mobile phone. Large
number of network services are available in the world. Indian telecom industry underwent a high pace
of market liberalization and growth since the 1990s and now has become the world's most competitive
and one of the fastest growing telecom markets. India's telecommunication network is the second
largest in the world by number of telephone users (both fixed and mobile phone) and also Internet
user-base.
Telecommunication has supported the socioeconomic development of India and has played a
significant role to narrow down the rural-urban digital divide to some extent. Some major telecom
operators in India include Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance Communications,
TATA Teleservices, Infotel, MTS, Uninor, TATA DoCoMo, Reliance Jio Infocomm Limited [RJIL],
a subsidiary of Reliance Industries Limited [RIL].
Especially, the study is focused on Reliance Jio network, Mukesh Ambani who started and
revolutionized the Indian mobile industry by reducing the call rates in the early 2000s, which made
mobile phones affordable to Indians. In 2010, he bought 96% stake in Infotel Broadband which had
won 4G spectrum in all sectors in India. Later it is renamed it as Jio, and started building fiber optic
network around the country. India‟s largest private sector company, is the first telecom operator to
hold pan-India Unified License. Jio provides high speed internet connectivity [4G], rich
communication services and various digital services on free of cost. Jio aims to provide anytime,
anywhere access to innovative and empowering digital content, applications and services, thereby
propelling India into global leadership in digital economy.
An Open Access, Peer Reviewed, Refereed, Online and Print International Research Journal
www.icmrr.org 15 [email protected]
2. REVIEW OF LITERATURE
A.K. Antony (2016)1 “A study on consumer satisfaction towards reliance jio connection
palakad area kerala state” The present study aims to know the level of satisfaction towards the
reliance jio netconnect. He concluded most of the respondents are highly satisfied with the reliance
net connect for its network coverage.
Hematherpatan (2016)2 “A study on customers perception towards jio sims” The study was
made to know customer perception towards jio sim. During the study it was found that network level
is very low, respondents had closen jio for its attractive schemes.
3. STATEMENT OF THE PROBLEM

The purchase behavior of the consumer varies with different type of buying decision. There
are various product available in the market and the buying decision varies from product to product
plays an important role in the fulfilling the needs and wants of the consumer. In the morden world
competition is too high. Every company introduce the product in to the market with the anticipation of
profit and by considering survival and market share in the long run. The main aim of introducing jio
sim into market is to increase the market share thereby capturing the market. Even though, Reliance
Jio network offers cost free services, it fails to achieve 100% satisfaction of its customer due to lack
of network coverage, lack of awareness and bulk recharge rates. Hence the study is undertaken for the
purpose of analyzing the subscriber‟s opinion towards Jio network.
4. OBJECTIVES OF THE STUDY

 To know the awareness level about jio sim.
 To identify the factors influencing to choose jio network.
 To analyze the customer satisfaction towards reliance jio network.
 To study the problems faced by subscribers while using jio network.
5. RESEARCH METHODOLOGY
In the present study descriptive analysis has been carried out, to study the subscriber‟s
opinion towards jio sim. The primary data used in the study through questionnaire and interview
schedule method. The secondary data were collected from various books, journals, magazines and
websites etc., The sample size has been taken from 50 respondents. The sampling technique used in
this study is convenient random sampling.
TOOLS FOR ANALYSIS

The following satisfaction tools are used in this study for the purpose of analysis.
 Simple percentage analysis
 Rank analysis
 Point analysis
 Chi-square test
6. LIMITATION OF THE STUDY

 This study was restricted Tirupur city only.
 The study is based on the opinion expressed by subscribers only.
 Time constraint is the major limitation of this study.
7. ANALYSIS AND INTERPRETATION

TABLE N0 7(1)
DEMOGRAPHIC PROFILE
S.NO DEMOGRAPHIC CATEGORY NO OF PERCENTAGE
FACTOR RESPONDENTS
1 Gender Male 19 38
Female 31 62
TOTAL 50 100
2 Age group 20-30 37 74
30-40 9 18
40-50 4 8
50-60 0 0
TOTAL 50 100
3 Educational qualification Illiterate 2 4
School level 5 10
Graduate 37 74
Diploma 6 12
TOTAL 50 100
4 Occupation Student 32 64
Professional 4 8
Business 5 10
Employee 9 18
TOTAL 50 100
5 Family monthly income Up to Rs.10000 13 26
Rs.10000-20000 21 42
Rs.20000-30000 10 20
AboveRs.30000 6 12
TOTAL 50 100
6 Marital status Married 15 30
Unmarried 35 70
TOTAL 50 100
INTERPRETATION
From the above table it is clear that, out of 50 respondents, 38 % of the respondents were
male and 62% of the respondents were female.74% were in the age group of 20-30 years, 18% were
30-40 years in the age group, 8% were 40-50 years in the age group and 4% of the respondents were
illiterate, 10% of the respondents were school level, 74% of the respondents were graduate and 12%
of the respondents were diploma. 64% of the respondents are students, 8% of the respondents are
professionals and 10% of the respondents are business persons, and 18% of the respondents are
employees. 26% of the respondents have family monthly income up to Rs.10000, 42% of the
respondents have family monthly income Rs.10000-20000, 20% of the respondents have family
monthly income Rs.20000-30000 and 12% of the respondents have family monthly income above
Rs.30000 and 30% of the respondents were married and 70% of the respondents were unmarried.
TABLE N0 7(2)
PLACE OF PURCHASE
S.NO PLACE OF NO.OF PERCENTAGE

PURCHASE RESPONDENTS (%)
1 Mobile showroom 26 52
2 Recharge shop 18 36
3 Sales agent 6 12
TOTAL 50 100
INTERPRETATION:
The above table portrays that, out of 50 respondents 52% of the respondents are purchase
from Mobile showroom due to spot activation, 36% of the respondents are purchase from Recharge
shop and 12% of the respondents purchase from Sales agent.
TABLE N0 7(3)
AWARENESS OF JIO SIM
S.NOAWARENESS OF NO.OF PERCENTAGE

JIO SIM RESPONDENTS (%)
1 Advertisement 21 42
2 Friends 20 40
3 Relatives 5 10
4 Neighbours 4 8
TOTAL 50 100
INTERPRETATION:
The above table shows that, 42% of the respondents are aware about jio 4G through
advertisement because users are impressed by their attractive package, 40% of the respondents are
aware through their friends, 10% of the respondents are aware through their relatives and 8% of the
respondents are aware through their neighbours.
TABLE N0 7(4)
REASON FOR SHIFT TO JIO 4G
S.NO REASON TO SHIFT NO.OF PERCENTAGE
RESPONDENTS (%)
1 Network coverage 6 12
2 Unlimited data 19 38
3 Unlimited voice calls 3 6
4 Free sim 22 44
TOTAL 50 100
INTERPRETATION:
This table portrays that, out of 50 respondents, 12% of the respondents shift to jio 4G for the
purpose of network coverage, 38% of the respondents for unlimited data, 6% of the respondents for
unlimited voice calls and 44% of the respondents shift to jio 4G for the purpose of free sim.
TABLE N0 7(5)
FACTORS INFLUENCING TO CHOOSE JIO SIM
S.NO FACTORS RANK
1 Cost 2
2 Offer‟s & schemes 4
3 Network coverage 5
4 Unlimited data 1
5 Unlimited calls 3
6 Jio app 6
7 Customer care services 7
INTERPRETATION:
The first and foremost factor influencing to choose jio sim was unlimited data, the next factor
was cost, third factor was unlimited calls, fourth they influenced the factor of offer‟s & schemes. Next
rank was assigned to the factor network coverage, sixth & seventh factors was Jio app and Customer
care services.
TABLE N0 7(6)
PURPOSE OF USAGE
S.NO PURPOSE NO.OF PERCENTAGE
RESPONDENTS (%)
1 Business 4 8
2 Education 8 16
3 Entertainment 25 50
4 Personal use 13 26
TOTAL 50 100
INTERPRETATION:
The above table clearly reveals the purpose of usage. 8% of the respondents are using for
business purpose, 16% of the respondents are using for education, 50% of the respondents are using
for entertainment purpose because social media & games are comes under the category and 26% of
the respondents are using for personal use.
TABLE N0 7(7)
PROBLEM OF JIO SIM
S.NO OPINION NO.OF PERCENTAGE
RESPONDENTS (%)
1 Yes 34 68
2 No 16 32
TOTAL 50 100
INTERPRETATION:
The above table depicts that problem of using jio sim. Out of 50 respondents 68 % of the
respondents face problems by using jio 4G and 32 % of the respondents do not face problems by
using jio 4G.
TABLE N0 7(8)
MENTION THE PROBLEM
S.NO PROBLEMS NO.OF PERCENTAGE
RESPONDENTS (%)
1 Delay in activation 8 16
2 Lack of network coverage 15 30
3 Unavailability of sim 5 10
4 Voice call failure 6 12
TOTAL 34 68
INTERPRETATION:
Out of 68% of the respondents, 16% of the respondents were faced the problem of delay in
activation, 30% of them were faced the problem of lack of network coverage, 10% of the respondents
were faced the problem of unavailability of sim and 12% of the respondents were faced the problem
of voice call failure.
TABLE N0 7(9)
JIO APP
RESPONDENTS (%)
1 Jio music 17 34
2 Jio tv 23 46
3 Jio xpressnews 4 8
4 Others (specify) 6 12
TOTAL 50 100
INTERPRETATION:
The table shows that 34% of the respondents are liked jio music in jio app. 46% of the
respondents are most liked jio tv in jio app because it is new & useful compare to other mobile apps,
8% of the respondents said jio xpressnews and 12% of the respondents are liked jio voice in jio app.
TABLE N0 7(10)
SATISFACTION OF RELIANCE JIO SERVICE
RESPONDENTS (%)
1 Yes 29 58
2 No 21 42
TOTAL 50 100
INTERPRETATION:
The above table reveals that 58% of the respondents were satisfied with the reliance jio
services and remaining were dissatisfied with the reliance jio services.
TABLE N0 7(11)
LEVEL OF SATISFACTION
S.NO FACTORS HS S M DS TOTAL MEAN
POINTS VALUE
1 Network coverage 5 19 22 4 125 2.5
2 Data services 24 23 4 1 174 3.41
3 Voice call 12 20 15 3 141 2.82
4 Jio app 9 26 14 0 142 2.9
5 Schemes & offers 19 17 11 3 152 3.04
INTERPRETATION:
The above table highlights out of 50 respondents, the maen value (3.41) respondents are
highly satisfied with the data services. The mean value (3.04,2.9,2.82 & 2.5) respondents are satisfied
with schemes & offers, jio app, voice call & network coverage respectively.
TABLE NO 7(12)
CHI-SQUARE TEST
GENDER AND AWARENESS
Ho: There is no significant relationship between gender and awareness.
Awareness
Gender Advertisement Friends Relatives Neighbors Total
Male 9 7 2 1 19
Female 12 13 3 3 31
Total 21 20 5 4 50
Calculated value: 0.5452

Table value: 7.81
Degree of freedom: 3
Result: Hypothesis accepted
The personal factor (Gender) compared with awareness level. The calculated value is less
than the table value. So, hypothesis accepted. Hence we conclude that there is no significant
relationship between gender and awareness.
TABLE NO 7(13)
CHI-SQUARE TEST
AGE GROUP AND SHIFTAGE
Ho: There is no significant relationship between age group and shift age.
Shift age
Age group Network Unlimited data Unlimited Free sim Total
coverage voice calls
20-30 5 15 1 16 37
30-40 1 3 2 3 9
40-50 0 1 0 3 4
50-60 0 0 0 0 0
Total 6 19 3 22 50

Table value: 16.9
The personal factor (Age group) compared with shift age. The calculated value is less than the
table value. So, hypothesis accepted. Hence we conclude that there is no significant relationship
between age group and shift age.
TABLE NO 7(14)
CHI-SQUARE TEST
EDUCATIONAL QUALIFICATION AND PURPOSE OF USAGE
Ho: There is no significant relationship between educational qualification and purpose of usage.
Educational Purpose of usage

qualification Business Education Entertainment Personal use Total
Illiterate 0 0 1 1 2
School level 1 0 1 3 5
Graduate 2 6 21 8 37
Diplomo 1 2 2 1 6
Total 4 8 25 13 50

Table value: 16.9
The personal factor (Educational qualification) compared with purpose of usage. The
calculated value is less than the table value. So, hypothesis accepted. Hence we conclude that there is
no significant relationship between educational qualification and purpose of usage.
8. FINDINGS
PERCENTAGE ANALYSIS
 Majority 62% of the respondents were female.
 Majority 74% of the respondents were in the age group of 20-30 years.
 Majority 74% of the respondents were graduate.
 Majority 64% of the respondents are students.
 Mostly 42% of the respondents have family monthly income Rs.10000-20000.
 Majority 70% of the respondents were unmarried.
 Maximum 52% of the respondents purchase from Mobile showroom due to spot activation.
 Mostly 42% of the respondents are aware about jio 4G through advertisement because users
are impressed by their attractive packages.
 Mostly 44% of the respondents shift to jio 4G for the purpose of free sim.
 Mostly 50% of the respondents are using for entertainment purpose because social media &
games are comes under the category.
 Majority 68 % of the respondents face problems by using jio 4G.
 Mostly 30% of them were faced the problem of lack of network coverage.
 Mostly 46% of the respondents are most liked jio tv in jio app because it is new & useful
compare to other mobile apps.
 Maximum 58% of the respondents were satisfied with the reliance jio services.
RANK ANALYSIS
 Majority of the respondents factors influencing to choose jio sim was unlimited data.
POINT ANALYSIS
 Most of the respondents were mean score (3.41) are highly satisfied with the data services.
CHI-SQUARE TEST
 The personal factor (Gender) compared with awareness level. The calculated value is less
than the table value. So, hypothesis accepted. Hence we conclude that there is no significant
relationship between gender and awareness.
 The personal factor (Age group) compared with shift age. The calculated value is less than the
table value. So, hypothesis accepted. Hence we conclude that there is no significant
relationship between age group and shift age.
 The personal factor (Educational qualification) compared with purpose of usage. The
calculated value is less than the table value. So, hypothesis accepted. Hence we conclude that
there is no significant relationship between educational qualification and purpose of usage.
9. SUGGESTIONS
 To improve towers and to solve the network coverage problems.

 The company may take necessary steps to remove the problem of calling congestion & call
drop.
 To provide reliance jio 4G sim for available all the recharge shops.
 We need a simple process for activation of jio 4G.
 To reduce the jio prime recharge amount.
 Reliance jio can get the feed back from existing customers and the references for making new
customers.
10. CONLUSION
Reliance jio has become a very successful brand in India and providing customer satisfaction
is to be there a main motive. Reliance jio capturing the wide area of Indian markets increasingly day
by day. It provides unlimited free calling, data services and SMS on the move as people are more
dependent on it in their daily lives like wide network coverage and good 4G services. The study is
involved in measuring the level of satisfaction and opinion of Jio subscriber‟s and most of the
respondents are suggesting to improve the network coverage of Jio services and to remove the calling
congestion. It assists Reliance Jio to capture the greatest market share in the current trend. And it can
be survived in the market with its competitors for a long period and also create a good image in the
minds of customers.
If the company charges for its service in the future, the researcher suggested it to charge
minimum rate on data and calling services than their rival competitors. Improvement in the customer
care services will enrich their CRM practices and to retain existing customers and to create new
customers and also recommended to increase the quality of their services. The present study suggests
to install the towers in the place of unavailability of network and the remote areas. And it is assured
that the company can achieve the 100 percentage satisfaction of their customer. And also the customer
might not be switch over to other networks. It will create goodwill for the company and enrich its
worthiness.
11. REFERENCES
REFERRED BOOKS:
 C.R. Kothari “ Research methodology” New age international publishers, new delhi, 1990, 2nd
Edition.
 Philip kotler “ Marketing management” Himalaya publishers, new delhi, 1998, 9th Edition.
 S.P. Gupta “ Statistical methods” Sultan chand and sons publishers, 1995, 8th Edition.
 D.D. Sharma “ Market research”.
WEBSITES:
 www. Scribd.com
 www. Jio.com
 www. google.com
 www. Wikipedia.com
JOURNALS:
 A.K. Antony (2016) “A study on consumer satisfaction towards reliance jio connection
palakad area kerala state”, source: www.scribd.com
 Hematherpatan (2016) “A study on customers perception towards of jio sims”, source:
Indian journal of marketing management.

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INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW

ISSN:2321-0346 - ONLINE ISSN:2347-1670 - PRINT -IMPACT FACTOR :4.311

A STUDY ON SUBSCRIBER’S OPINION TOWARDS JIO SIM WITH

Keywords: Technological era, Jio, Apps, Subscribers.

3. STATEMENT OF THE PROBLEM

4. OBJECTIVES OF THE STUDY

TOOLS FOR ANALYSIS

6. LIMITATION OF THE STUDY

7. ANALYSIS AND INTERPRETATION

S.NO PLACE OF NO.OF PERCENTAGE

AWARENESS OF JIO SIM

S.NOAWARENESS OF NO.OF PERCENTAGE

Calculated value: 0.5452

Calculated value: 7.6949

Educational Purpose of usage

Calculated value: 8.8931

 To improve towers and to solve the network coverage problems.

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