A

Seminar Presentation
On
WIPRO LTD.

Submitted by: Arun Bhatt Submitted To: Prof. Suresh

Class : BBA Part I
Sadotra
Roll No.: 05

Department of Management Studies (BBA)

Contents:-
Introduction
Wipro BPO
Wipro divisions
Products and Production
Splits and collaborations
Market share in software
Market share in BPO
SWOT analysis
Conclusion
Industry IT services, IT consulting

Founded Amalner, Maharashtra

(December 1945)
Founder M.H. Hasham Premji
Key people Azim Premji
(Chairman)
Services IT, business consulting and
outsourcing services

Revenue Rs 31338 Crore

Operating income Rs. 5818 Crore
Profit Rs. 5382 Crore
Wipro
Wipro Limited (formerly Western India Products Limited) is an IT services and

consulting company headquartered in Karnataka, India.

 As of 2012, Wipro is the second largest IT services company by turnover in

India, employing about 120,000 people worldwide as of December 2011.

provides outsourced research and development, infrastructure outsourcing,

business process outsourcing (BPO) and business consulting services.

The company was established in 1980 as a subsidiary of Wipro (Western India

Products) Limited listed on the New York Stock Exchange.

 Wipro was initially set up as a vegetable oil manufacturer in 1945

in Amalner, Maharashtra, producing sunflower Vanaspati oil and soaps.

 During the 1970s and 1980s, the company shifted its focus and began to look into

business opportunities in the IT and computing industry, which was at nascent stages

in India at that time.

Wipro marketed the first indigenous homemade PC from India in 1985.

Awards and Honors
Ranked 23rd in the Top Companies for Leaders’ global list announced by Aon Hewitt,
The RBL Group and Fortune.

ASTD BEST award for training and development.

IT Outsourcing Project of the Year 2011 award for innovation and achievement in
outsourcing industry.

NASSCOM Corporate Award for Excellence in Diversity and Inclusion.

National Telecom Award for Excellence in Infrastructure for Application Services.

SAP ACE Award for Customer Excellence.

The Outsourcing Excellence Award for Best IT Enablement in BPO.

BPO Excellence Award for Outstanding Work in Utilities Company in UK.

Awarded with DL Shah National Quality Award.

Wipro BPO
Founded in 2002, Wipro BPO has operations in Delhi, Pune, Kolkata, Chennai,
Mumbai, Hyderabad, Navi-Mumbai (Belapur) Greater Noida, Mysore and Kochi in
India.
It also has offices in Shanghai and Cebu in Asia and Curitiba in Brazil and Wroclaw in
Poland.
 It has 44 clients in segments such as banking & capital markets, insurance, travel &
hospitality, hi-tech manufacturing, telecom and healthcare.

Wipro BPO employs over 22,000, of whom 3,150 are at its Hyderabad campus.
The majority of Wipro BPO’s business comes from the US, followed by Europe.
The rest of the world contributes only marginally to its top line
Wipro divisions
Wipro Consumer Care & Lighting (WCCLG):-

It has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care
products and lighting products. WCCLG is also a leader in institutional lighting in specified
segments like software, pharma and retail.
Wipro Infrastructure Engineering:-
It is generally known for manufactures precision-engineered hydraulic cylinders and truck

hydraulic solutions for the infrastructure and related industries. It the second largest independent

Hydraulic Cylinder manufacturer in the world.

Wipro GE Medical Systems
Limited:-
It is a Joint venture between Wipro Limited and General Electric basically delivering what it calls

"quality solutions that effectively meet the needs of customers and patients". Its products and

services range from diagnostics to IT, helping healthcare professionals combat cancer, heart

disease and other ailments

WIPRO Products
PRODUCT NAME UNITS INSTALLED PRODUCTIO SALES SALES
CAPACITY N QUANTITY QUANTITY VALUE (Rs
Cr.)
Software Services N.A. 0.00 0.00 0.00 19413.9000
Mini and micro
computers
Numbers 691200.00 217016.00 217431.00 2858.1000
I T Enabled
N.A. 0.00 0.00 0.00 1802.1000
Services
Metric
Soap Toilet 134026.00 71471.00 71668.00 840.4000
Tonnes
Equipment
(Hydraulic & Numbers 831140.00 454602.00 455152.00 618.6000
Pneumatic)
Others N.A. 0.00 0.00 0.00 565.9000
Lighting Products N.A. 0.00 0.00 0.00 207.5000
Oil Hydrogenated Metric
45000.00 5909.00 5981.00 35.0000
(Vanaspati) Tonnes
Other Products N.A. 0.00 26.00 0.00 34.4000
Gears Tipping Numbers 50000.00 23276.00 23276.00 12.2000
Shoe Uppers Thousands
750.00 161.00 162.00 6.9000
& Full Shoes Pairs
Spares,
Accessories
N.A. 0.00 0.00 0.00 5.5000
&
Components.

Glycerine Metric Tonnes 1650.00 1355.00 145.00 0.7000

Glass GLS Thousands

110305.00 0.00 0.00 0.0000
Lamps Numbers

Fatty Acids Metric Tonnes 78450.00 44359.00 0.00 0.0000

Solar
N.A. 0.00 0.00 0.00 0.0000
Machineries
Goods
N.A. 0.00 0.00 0.00 0.0000
Traded
Compact
Thousands
Fluorescent 23355.00 0.00 0.00 0.0000
Numbers
Lamps
Fluorescent Thousands
27097.00 5836.00 0.00 0.0000
Tube Lights Numbers
Production
Tipping systems were launched. The Company undertook to set up a high
technology plant and R&D Centre at Aurangabad with an investment of Rs 40
crores. The product range was to include incandescent lamps, linear and circular
fluorescent lamps, accessories and luminaries.

Eaton Hydraulic products were launched. The Company set up a new Unit
"Wipro Financial Services Ltd.", for serving customers with capital resources,
expertise and ideas to help solve their financial needs.

The Company launched baby soft toiletries viz. soap, powder and oil based on
natural ingredients of lanolin, olive, milk and almonds. Feeding bottles followed in
1994.

The Company partnering with world leaders markets and supports a wide range
of equipment and consumables for the medical, diagnostic and Bio-analytical
markets.
Splits and collaborations
The Company set up a joint venture company with General Electric of U.S.A., in the
name of Wipro GE Medical Systems Pvt. Ltd., for the manufacture, sale and service of
diagnostic and imaging products. The Joint Venture has also an OEM sourcing
arrangement with Elpro International Ltd., for locally made x-ray products. In 1990, the
joint venture became a subsidiary of the Company.
The Company established a relationship with Eaton Corporation, U.S.A. for marketing
of hydraulic products in India
Wipro Infotech Ltd., Wipro Systems Ltd., Wipro Investment Ltd., Inlec Investment Ltd.,
and Wipro GE Medical Systems Pvt. Ltd., are subsidiaries of the Company.

The Company proposed to enter into a financial joint venture with Beckman
Instruments Incorporated, U.S.A., for manufacture of bio-analytical instruments
(diagnostic instruments and reagents) in India and to develop software and hardware for
international use by Beckman. Necessary steps were undertaken to implement the letter
of intent for the manufacture of analytical instruments. Manufacturing facilities were
being established in Gurgaon, Haryana and business operations pertaining to the
facilities were to be carried out from Delhi.
 Share in software market

This data is based on software and other IT application sales

of respective companies. The survey was conducted by
Rediff.com and Economic times in dec 2011

8%
10%
39%
Tata consultancy services
13% WIPRO
INFOSYS
30% HCL Technologies
others
Top 5 BPO companies in India
1. Genpact: Spread across Asia, Europe and America, Genpact is a global BPO service
provider. Its biggest presence is in India, with nearly 20,000 employees.

2. WNS Global Services: Starting as a call center for British Airways in 1996 in
Mumbai, WNS has grown through strategic acquisitions to become a leading BPO
service provider in areas ranging from Healthcare and Finance to Research and
Customer Service.
3. Wipro BPO: The Company is well known as a leader in CRM and back office
transaction processing BPO. Some strategic reorganization was resorted to in
2005 and it moved from being a totally voice-based service provider to a mix of
both voice and non-voice-driven business.
4. HCL BPO: Starting operations in 2001, HCL BPO services has become one of HCL’s
most important business units. Serving over 450 clients worldwide, 15% of which are
Fortune 500 companies
5. ICICI OneSource: Promoted by the ICICI group, ICICI One- Source stands up to its
name and provides BPO services covering almost all industry verticals like financial
services, retail, media etc
Wipro’s market share in Bpo

GENPACT
7% 2%

10% WNS Global

30%
Services
25% WIPRO

26% HCL BPO

ICICI
OneSource
others
SWOT Analysis – WIPRO
SWOT Analysis examines the company’s key business structure and
operations, history and products, and provides summary analysis of its key
revenue lines and strategy.
Strengths:
Global R&D facility.
Retention of the man-power is the best in the industry.
Impressive list of clientele.
Diversified skill base across service lines
Delivery capabilities & client satisfaction
Commitment to go the extra mile
Technological partnership with other software companies
Low cost advantage
MEGA Partnership – Cisco, EMC, Microsoft, Oracle and SAP
Weaknesses:
Low operating margin of the other group companies.
Free floating stock is very less.
Domestic market was huge but was underdeveloped
Small player in global market
Limited domain
Clients not trusting the capabilities of Indian Software Cos.
Opportunities:
In the branded product category.
In the consultancy area.
In the emerging technology areas like Blue Tooth, WAP etc.
Huge global market
The Company has entered into the global market so now it’s the biggest
opportunity available to the company.
Huge potential in domestic market
Threats:
Increasing cost of human capital.
Slowdown in the US economy.
Will face fierce competition in the areas of e-business and ASP services.
Competition by Indian companies in domestic market
Presence of big companies in global market
Exchange rate : This can be a threat to the company as the company is
making profits due to the high exchange rate and if this rate comes down
in future it can lead to a major problem for the company.
High exposure to the telecom/tech sectors.
Slowdown in the banking, financial services and insurance (BFSI) sector
Conclusion :
Till today Wipro has been known for being very process
oriented with a focus on quality and cost savings. Wipro
long term strategy should be to create a brand image
and be known for innovation. Wipro should invest in
R&D and Market research, so that It is able to innovate
new solutions for clients to cut costs or reduce time to
market or improve reliability.