BUSINESS ANALYTICS

EXPERT
 Table of Contents

About
03 the Course 04 Key Features

05 Learning Path

06 Step 1 : Start your analytics journey with

Microsoft Excel

08 Step 2 : Learn the concepts of Data Science with R

OR
10 Step 2 : Learn the concepts of Data Science with SAS

12 Step 3 : Harness the power of Tableau to become a

visualization & reporting expert

14 Step 4 : Data Science with Python

16 Step 5 : Data Science with SAS Training

18 Electives
About The Master Course
The Business Analytics Expert Masters program has
been designed to introduce you to the world of
business analytics and elevate your skills to ultimately
become a business analyst. As business analyst, you
must be able to work with multiple data formats and
have knowledge of the algorithms that can help you
extract useful data. If you are pursuing a career in
analytics, this is the program for you.

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Key Features
Industry recommended learning path

Access to 90+ hours of Instructor-led training

Over 150 hours of self-paced video

Hands on project execution on CloudLabs

Get an industry recognized Simplilearn Masters Certificate on

certification

10
10+ industry projects

GTA Technical, project, programming support by industry experts

Learning Path

Business Analytics
with Excel
Microsoft excel
R or SAS
Data Science and
Analytics Language

Tableau Desktop 10
Qualified Associate
Visualisation Building, Analytics
and Dashboards

Data Science
with Python

Optional Electives
Data Science with Microsoft® Excel 2013 Intermediate
SAS Training Certified SAS Base Programmer
Introduction to Big Data and Hadoop
Python Basics

Business Analytics Expert

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STEP 1 2 3 4 5
Start your analytics journey
Microsoft Excel
This is the 1st step for all data professionals is
Microsoft Excel as it is the tool of choice in most
organizations. It is important for an analyst to be
comfortable in excel and basic analytical
concepts. These techniques help solve many of
the simpler analytic problems and is an important
skill for every analytics professional.This course
will quickly teach you how to understand data and
take data driven decisions relative to your domain
using Microsoft excel. For a new-comer to the
analytics field, this course provides the best
required foundation.

Key Learning Objectives

With Simplilearn’s training on Business Analytics with Excel, you will be
able to:

Understand what business analytics means and its importance in

industry

Grasp fundamentals of excel analytics functions and conditional

formatting

Learn how to analyse with complex datasets using pivot tables and
slicers

Solve stochastic and deterministic analytical problems using tools like

scenario manager, solver and goal seek

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 Apply statistical tools and concepts like moving average, hypothesis
testing, ANOVA and regression to data sets using excel

Represent your findings using charts and dashboards

Get introduced to the latest Microsoft analytic and visualization tools i.e.
Power BI

Course Curriculum
Introduction to Business Analytics

Formatting Conditional Formatting and Important Functions

Analysing Data with Pivot Tables

Dash boarding

Business Analytics with Excel

Data Analysis Using Statistics

Power BI
STEP 1 2 3 4 5
Learn the concepts of Data Science -
the most used open source technology

Data Science with R

The next step to a business analytics expert is
learning R - the upcoming and most in-demand
open source technology. R is is an extremely
powerful data science and analytics language
which has a steep learning curve and a very
vibrant community. This is why it is quickly
becoming the technology of choice for
organizations who are adopting the power of
analytics for competitive advantage.

Key Learning Objectives

Simplilearn's Data Science with R programming certification has a clear
focus on the vital concepts of business analytics and R programming. By
the end of training, participants will be able to:

Work on data exploration, data visualization, and predictive modeling

techniques with ease.

Gain fundamental knowledge on analytics and how it assists with

decision making.

Work with confidence using the R language.

Understand and work on statistical concepts like linear & logistic

regression, cluster analysis, and forecasting.

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 Develop a structured approach to use statistical techniques and the R
language.

Perform sharp data analysis to make business decisions.

Course Curriculum
Introduction to Analytics

Statistical Concepts And Their Application In Business

Basic Analytic Techniques - Using R

Data Exploration

Data Visualization

Diagnostic Analytics

Linear Regression

Logistic Regression

Cluster Analysis

Time Series Analysis

STEP 1 2 3 4 5
Start your Analytics journey - the
most popular analytics Platform
Data Science with SAS
As you progress in the field of analytics it is
important to understand various statistical
concepts and learn the latest technology to
apply these tools. After completing this course
you will be ready to work on analytics projects
in some of the biggest companies in the world,
as SAS is one of the most populat Data Science
and analytics platforms.

Key Learning Objectives

After completing this course, you will be able to:

Outline what Data Science and how SAS can help implement it

Explain the different methods used to combine and modify datasets

Explain what PROC SQL is and how it is used to retrieve data from
single and multiple tables.

Describe how to use macro function to manipulate the character strings

and text.

Explore the various testing techniques used in an inferential statistics.

List the various statistical procedures and learn how to create graphs
and interpret the results.

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 Understand how SAS handles missing values in your datasets using
various procedures.

Explain the ways to create a cluster and to perform cluster analysis on

the dataset.

List the various time series models of SAS.

Illustrate the problems involved in optimization.

Course Curriculum
Analytics Overview

SAS Introduction

Combining/Modifying Datasets

PROC SQL

SAS Macros

Basic Statistics

Basic Statistical Procedures

Data Exploration

Advanced Statistical Techniques

Working with Time series Data

Data Optimization using SAS

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STEP 1 2 3 4 5
Harness the power of Tableau
to become a visualization &
reporting expert

Data Visualisation with Tableau

The final step to a business analytics expert is
the ability to work with data visualization &
reporting. The focus of the course is to help you
learn Tableau Desktop 10 skills, such as
visualisation building, analytics and dashboards.
This Tableau course also ensures you are
well-prepared to clear Tableau Desktop 10
Qualified Associate exam of Tableau. The course
also contains 4 industry projects which will help
you gain real world experience in Tableau
Desktop 10 industry application.

Key Learning Objectives

With Simplilearn’s training on Tableau Desktop 10, you will be able to -

Grasp the concepts of Tableau Desktop 10 and become proficient with

Tableau statistics and building interactive dashboards

Master data connections as well as organizing and simplifying data

Become expert in formatting, annotations and spatial analysis

Master Special Field Types and Tableau Generated Fields

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 Understand the concepts of using charts including pareto, waterfall,
gantt, box plots, sparkline and also perform market basket analysis

Become expert in fundamental calculations along with automatic and

custom split, ad-hoc analytics, and LOD calculations

Master process of Creating and Using Parameters and gain command

over mapping concepts such as custom geocoding and radial
selections"

Course Curriculum

Introduction

Field Types and Visual

Data Connection in Tableau

Organizing and Simplifying Data

Formatting and

Special Field Types

Tableau Generated Fields

Chart Types

Calculations

Creating and using Parameters

Mapping

Statistics

Dashboards

Case Studies

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STEP 1 2 3 4 5

Data Science with Python

Python is a general purpose multi-paradigm
programming language for data science that
has gained wide popularity because of its
syntax simplicity and operability on different
eco-systems.This Python course can help
programmers play with data by allowing them
to do anything they need- data munging, data
wrangling, website scraping, web application
building, data engineering and more. The
Python language makes it easy for
programmers to write maintainable, large scale,
and robust code.

Key Learning Objectives

Gain an in-depth understanding of data science process, data wrangling,
data exploration, data visualization, hypothesis building, and testing.
You will also learn the basics of statistics.

Understand the essential concepts of Python programming like data

types, tuples, lists, dicts, basic operators, and functions.

Perform high-level mathematical, scientific and technical computing

using NumPy, SciPy packages

Perform data analysis and manipulation using data structures and tools
provided in Pandas package

Gain expertise in machine learning using the Scikit-Learn package

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Course Curriculum

Data Science Overview

Data Analytics Overview

Statistical Analysis and Business Applications

Python Environment Setup and Essentials

Mathematical Computing with Python (NumPy)

Scientific computing with Python (Scipy)

Data Manipulation with Pandas

Machine Learning with Scikit–Learn

Natural Language Processing with Scikit Learn

Data Visualization in Python using matplotlib

Web Scraping with BeautifulSoup

Python integration with Hadoop MapReduce and Spark

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STEP 1 2 3 4 5

Data Science with SAS Training

In this SAS Certification Training, you’ll become
an expert in analytics techniques using the SAS
data science tool. You’ll learn how to apply data
manipulation and optimization techniques;
advanced statistical concepts like clustering,
linear regression and decision trees; data
analysis methods to solve real-world business
problems and predictive modeling techniques.
This SAS Certification course will give you
practical knowledge you can apply on your next
data analysis job.

Key Learning Objectives

Gain an understanding of SAS, the role of GUI, library statements,
importing and exporting of data and variable attributes

Gain an in-depth understanding of statistics, hypothesis testing, and

advanced statistical techniques like clustering, decision trees, linear
regression, and logistic regression

Learn the various techniques for combining and modifying datasets like
concatenation, interleaving, one-to-one merging and reading. You will
also learn the various SAS functions and procedure for data manipulation

Understand PROC SQL, its syntax, and master the various PROC
statements and subsequent statistical procedures used for analytics
including PROC UNIVARIATE, PROC MEANS, PROC FREQ, PROC CORP,
and more.

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 Understand the power of SAS Macros and how they can be used for
faster data manipulation and for reducing the amount of regular SAS
code required for analytics

Gain an in-depth understanding of the various types of Macro variables,

Macro function SYMBOLGEN System options, SQL clauses, and the
%Macro statement

Learn and perform data exploration techniques using SAS

Understand various time series models and work on those using SAS

Model, formulate and solve data optimization by using SAS and

OPTMODEL procedure

Course Curriculum

Course Introduction Basics of Statistics

Analytics Overview Statistical Procedures

Introduction to SAS Data Exploration

PROC SQL Advanced Statistics

SAS Macros Working with Time Series Data

Combining and Designing Optimization Models

Modifying Datasets

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Other Electives:
Microsoft® Excel 2013 Intermediate
Microsoft® Excel 2013 Intermediate certification enables
the professionals’ to gain proficiency in handling
advanced formulas and tools. This certification training
helps the users to enhance their skills in function with
calculation, graphic tools, pivot tools, converting lists to
a table and more.

Certified SAS Base Programmer

The SAS Base Programmer course in a beginner level
course for a SAS professional. This training has been
designed to enable you to start your analytics career
with SAS and prepare for the SAS Base Programmer
certification. This SAS course explores the SAS tool and
different techniques to help you access and manage
data, create data structures, generate reports, and
handle errors. These techniques are mandatory for a
professional to start working on the next SAS
assignment and forms a strong base for advanced
techniques and certifications.

Introduction to Big Data and Hadoop

This is an ideal course for individuals who want to
understand the basic concepts of Big Data and
Hadoop. On completing this course, learners will be
able to interpret what goes behind the processing of
huge volumes of data as the industry switches over
from excel-based analytics to real-time analytics.

Python Basics
This course is ideal for you to understand the basics of
Python Programming Language.

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Course Advisory Committee

Named by Onalytica as one of the 3 most

influential people in Big Data, Ronald is an author
for a number of leading Big Data & Data Science
websites, including Datafloq, Data Science
Central, and The Guardian. He is also a renowned
speaker at industry events.

Ronald Van Loon

Big Data Expert, Director Adversitement

Sina has over 10 years of experience in

Technology as a Big Data Architect at Bell Labs
and as a Platinum level trainer. He is very
passionate about building a Big Data education
ecosystem and has been a contributor to a
number of magazine and journal publications.

Sina Jamshidi
Big Data Lead at Bell Labs

Simon is a Data Scientist with 12 years of

experience in Healthcare analytics. He has a
master's degree in Biostatistics from the
University of Western Ontario. He is passionate
about teaching Data Science, and has a number
of journal publications in preventive medicince
and data analytics.
Simon Tavasoli
Analytics Lead at Cancer Care Ontario

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Course Advisory Committee

Paul is a lead SAS Data Scientist at the Bank of

Montreal. As an SAS Certified Predictive Modeler,
SAS Statistical Business Analyst, and SAS
Certified Advanced Programmer, Paul is
passionate about sharing his knowledge on how
Data Science can support data-driven business
decisions.
Paul Sharkov
Data Scientist at BMO Financial Group, Member
of SAS Canada Community

Alvaro is a Data Scientist who founded Quant

Company. He has also worked as a lead Economic
Analyst in the Central Bank of Guatemala. He has
a master's degree in Quantitative Economics and
Applied Mathematics and is actively involved in
consulting and training in the Data Science space.

Alvaro Fuentes
Founder and Data Scientist at Quant Company
USA
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