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    Digital marketing helps improve various aspects of marketing through paid search, retargeting, search retargeting, remarketing, and programmatic buying. Responsive web design and web content management tools are important for optimizing sites across devices. Customer experience is the most important factor for digital marketing success.

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    Road bbb

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    Digital marketing helps improve various aspects of marketing through paid search, retargeting, search retargeting, remarketing, and programmatic buying. Responsive web design and web content management tools are important for optimizing sites across devices. Customer experience is the most important factor for digital marketing success.

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    © All Rights Reserved
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    913 views3 pages

    Road BBB

    Uploaded by

    raghu1234
    Digital marketing helps improve various aspects of marketing through paid search, retargeting, search retargeting, remarketing, and programmatic buying. Responsive web design and web content management tools are important for optimizing sites across devices. Customer experience is the most important factor for digital marketing success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Digital Marketing helps to improve __________

    All the options mentioned

    Paid Search Marketing is about Bidding and Buying relevant keywords.

    True

    Retargeting platforms enable advertisers to _____

    All the options mentioned

    Which of the following aims at influencing users who have already begun their research on
    sites like Google, but not necessary that they have visited a brand site.

    Search Retargeting

    Customizing ads to people who had earlier visited the site is ___

    Remarketing

    Real time Biding is a form of Programmatic Buying.

    True

    Facebook Adverts is an advertising platform that can deliver ads on ___

    Both Facebook and Instagram

    Google Ad Auction rewards advertisers with _

    High Ad Rank

    Which of the following design approaches help in building sites that are optimized for
    varied screen sizes?

    Responsive Web Design

    Which of the following capabilities are offered by Web Content Management Tools?

    All the options mentioned

    Which of the following Strategies have higher control on sites/pages getting listed in Google
    SERPs?

    Both of the options mentioned


    Social Media Analytics can help in _________.

    All the options mentioned

    When done right, In-game advertising can establish deeper connect with the player.

    True

    Which of the following social platforms offer a higher reach to the millennials.

    Facebook

    The objective of In-game advertising is to drive sales.

    True

    Which of the following is most important for the success of Digital Marketing?

    Customer Experience

    Which of the following techniques can be used to target customers who bypass search
    engines and directly navigate to sites related to your product?

    Remarketing

    By reading through the customer reviews of a product on Amazon, a customer forms a ___

    Perception about the product

    Which of the following platforms can be used by advertisers to bid and purchase ad
    impressions across ad exchanges?

    Demand Side Platform

    Paid Search Marketing is completely driven by Google.

    False

    Which of the following involves, the use of technology platforms to automate buying and
    selling of media?

    Programmatic Advertising

    Ads that play in the beginning, end or in mid of youtube videos are _

    In Stream Ads
    Main objective of Digital Marketing is to _______

    None of the options mentioned

    In Google AdWords, which of the following factors is an important factor for winning the
    auction

    Bid Value and Quality Score

    Which of the following is not a Social Media Management Tool?

    Drupal

    Which of the following is not an open source WCM

    Sitecore

    Designing a site for Mobile is very similar to Web

    False

    Facebook Adverts allows advertisers to _

    All the options mentioned

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