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  • Lazada E-Commerce PDF

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    Dan Andrei Salmo Sadorra
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    E-commerce in Malaysia has grown significantly since 2010 and is forecasted to continue growing. There are four key factors for success on the Lazada marketplace: 1) having quality assortments with many products to increase exposure, 2) strategic pricing and discounts, 3) participating in Lazada campaigns which can significantly increase sales and orders, and 4) using the Lazada Seller Center app and resources to manage the business on the go. Proper product images, descriptions, pricing and inventory are also important for sellers to succeed on Lazada.

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    E-commerce in Malaysia has grown significantly since 2010 and is forecasted to continue growing. There are four key factors for success on the Lazada marketplace: 1) having quality assortments with many products to increase exposure, 2) strategic pricing and discounts, 3) participating in Lazada campaigns which can significantly increase sales and orders, and 4) using the Lazada Seller Center app and resources to manage the business on the go. Proper product images, descriptions, pricing and inventory are also important for sellers to succeed on Lazada.

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    202 views21 pages

    Lazada E-Commerce PDF

    Uploaded by

    Dan Andrei Salmo Sadorra
    E-commerce in Malaysia has grown significantly since 2010 and is forecasted to continue growing. There are four key factors for success on the Lazada marketplace: 1) having quality assortments with many products to increase exposure, 2) strategic pricing and discounts, 3) participating in Lazada campaigns which can significantly increase sales and orders, and 4) using the Lazada Seller Center app and resources to manage the business on the go. Proper product images, descriptions, pricing and inventory are also important for sellers to succeed on Lazada.

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    of 21

    Introduction of e-Commerce in Malaysia

    Indonesia Malaysia Philippines Singapore Thailand Vietnam


    What is an e-Commerce?

    Commercial transaction through the Internet


    The journey of e-Commerce
    Forecasted to be continued spur

    10.81
    8

    5.76
    6
    (RM) Billion

    4.76
    5

    4 3.65

    3 2.71

    1.97
    1.82
    2

    1
    2010 2011 2012 2013 2014 2015 2018

    Year
    eCommerce Market Size
    How to be successful with Lazada ?

    Indonesia Malaysia Philippines Singapore Thailand Vietnam


    4 success factors in Lazada

    1 2

    4 3
    Success factor #.1

    QUALITY ASSORTMENTS QUANTITY ASSORTMENTS

     Higher Traffic
    Best Resulting in Higher
    Seller Return
    Higher
    Assortments
     RM 53 penalty per SKU
     First offence no penalty
    No  Be a Top Rated Seller
    Counterfeit  Satisfaction Guaranteed
    Higher
    For Consumer
    Exposure

     Images Higher
    Quality  Highlights Turnover
    Content  Detail Description
    (Video & Chart)

    The more assortment that you have, the higher probability your products will get exposed and fulfill consumers needs
    Good example of factor #.1
    Clean Filters

    Highlights
    Clear Image

    360° Views Description


    Success factor #.2

    PRICING STRATEGY

    Why price plays an important role in e-Commerce?

    Always
    Instead of compare your
    RM 200 put HOW? price with
    Campaign
    Participation
    RM 199 your
    competitor

    DISCOUNT !
    Consumers always hunts for discounts and compares pricing of products before making a purchase
    Good example of factor #.2

    Best deal offers

    Discounted price

    Competitive pricing
    Success factor #.3 Lazada campaigns
    Lazada campaigns result
    200
    180
    160
    140 3 days
    120 campaign
    ORDERS

    100
    Post-campaign effect
    80
    has leverage the orders
    60
    40
    20
    0
    14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-15 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
    Last 30 Days Current Month
    50000
    45000 New seller managed
    40000 generate 4.5 times
    35000 revenue compare to
    30000 3 days Post-campaign effect has
    usual days due to
    SALES

    25000 seasonal campaigns campaign leverage the sales


    20000
    15000
    10000
    5000
    0
    14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-16 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
    Lazada SC promotions tool
    Lazada Assortment Challenge program
    Lazada What’s New page

    To create
    visibility for all
    sellers
    Across all
    categories

    Featured
    Merchant

    All new
    uploaded skus
    (sort by Price,
    Discount,
    Quality
    Rating, Best
    Seller)
    Success factor #.4
    Lazada SC app On-The-Go!
    4 success factors in Lazada

    1 2

    4 3

    We know this 4 factors able to help our seller to expand their business and cash flow !!
    Do’s & Don'ts at Lazada Seller Center

    Indonesia Malaysia Philippines Singapore Thailand Vietnam


    Inspiring success stories at Lazada

    » Blank Space Venture


    » 60 Days
    »
    » 1679 Orders
    Seller Name » 370 skus
    Live Status
    Orders Till Date »
    Assortment Till Date
    »
    48H Shipment
    »
    Returns Rate

    Cancellation Rate
    Poor quality seller at Lazada

    Seller receive zero order after


    65 days live in Lazada
    with 25 assortments
    What’s next ?

    Indonesia Malaysia Philippines Singapore Thailand Vietnam


    Lazada SC Checklist !

     Upload Best Seller product

     Snap Clear Image

     Multiple Image Views

     Correct Image Ratio


    Never Stop Uploading!!!
     Adjust Competitive Pricing

     Set Sale Price & include discount

     Bullet Point the Highlights

     Put Detail Description

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