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Lazada E-Commerce PDF
Lazada E-Commerce PDF
10.81
8
5.76
6
(RM) Billion
4.76
5
4 3.65
3 2.71
1.97
1.82
2
1
2010 2011 2012 2013 2014 2015 2018
Year
eCommerce Market Size
How to be successful with Lazada ?
1 2
4 3
Success factor #.1
Higher Traffic
Best Resulting in Higher
Seller Return
Higher
Assortments
RM 53 penalty per SKU
First offence no penalty
No Be a Top Rated Seller
Counterfeit Satisfaction Guaranteed
Higher
For Consumer
Exposure
Images Higher
Quality Highlights Turnover
Content Detail Description
(Video & Chart)
The more assortment that you have, the higher probability your products will get exposed and fulfill consumers needs
Good example of factor #.1
Clean Filters
Highlights
Clear Image
PRICING STRATEGY
Always
Instead of compare your
RM 200 put HOW? price with
Campaign
Participation
RM 199 your
competitor
DISCOUNT !
Consumers always hunts for discounts and compares pricing of products before making a purchase
Good example of factor #.2
Discounted price
Competitive pricing
Success factor #.3 Lazada campaigns
Lazada campaigns result
200
180
160
140 3 days
120 campaign
ORDERS
100
Post-campaign effect
80
has leverage the orders
60
40
20
0
14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-15 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
Last 30 Days Current Month
50000
45000 New seller managed
40000 generate 4.5 times
35000 revenue compare to
30000 3 days Post-campaign effect has
usual days due to
SALES
To create
visibility for all
sellers
Across all
categories
Featured
Merchant
All new
uploaded skus
(sort by Price,
Discount,
Quality
Rating, Best
Seller)
Success factor #.4
Lazada SC app On-The-Go!
4 success factors in Lazada
1 2
4 3
We know this 4 factors able to help our seller to expand their business and cash flow !!
Do’s & Don'ts at Lazada Seller Center
Cancellation Rate
Poor quality seller at Lazada