Cover Page
Cover Page
Cover Page
Table of content
1.1 Business Overview
The agricultural industry of which chicken farming is a subset of is no doubt among
the leading industry in most countries of the world; it is the industry that produces
chicken for the populace. Because of the significant role the agriculture sector plays,
the government of most countries ensures that they go all the way to subsidize
seedlings, fertilizers, and farming implements and machinery for farmers and also
encourage entrepreneurs to go into commercial farming (chicken farming inclusive).
The Chicken Farm Company Industry is indeed a very large industry and pretty much
thriving in all parts of the world especially in developed countries such as United States
of America, Canada, United Kingdom, Germany, Australia and Malaysia et al.In
Malaysia particularly Malaysians consume chicken meat and eggs on a daily basis yet
hardly a thought is given to the horrendous conditions in modern livestock raising
systems known as ‘factory-farming’.Malaysia is largely self sufficient in poultry meat
production with over 81% of the local domestic demand for meat and more than 111%
of the country’s demand for eggs met by the local poultry industry.
1.2 Objectives
Our aim is to gain total profit of RM102,000 in sales by the end of 2019 by increasing
to total number of organic chicken produced. This can be achieved with the co-
operation of our team members who are specialized in their own department.
Afterwards, we have also aimed to produce other organic products with the profit
gained throughout the year.
1.3 Mission
Our mission is to produce the highest quality of organic chickens in Malaysia by
increasing our chicken quality.
1.4 Vision
To be the best company of producing high quality of organic chickens in the world
Open shud
Place for slaughtering process
Tools for slaughtering process
Refrigerator and freezer
I. Situational Analysis
Majority of the people prefer healthy organic food
Diseases is easy to spread among the chicken
Organic chicken is a protein source for people who work out
Chicken is edible for all the races
Fewer synthetic pesticide
MARKET TREND
250
200
150
100
50
0
2016 2017 2018 2019 2020 2021
MARKET ANALYSIS
• Supply-Try to produce enough number of chickens every month
• Demand-Sold in different types; Alive, whole chicken or cut into parts
• Product-Delivery trusted 100% organic chicken with high qualification of
hygiene
TARGET MARKET SEGMENTATION
Geographic Demographic
• Rural and • Universal
urban area • shop that practice organic lifestyle
• those who prefer organic food.
Psychographic Behavioural
• Customers • Customers that willing to spend their money
that for healthy products.
demonstrate
healthy
lifestyle
STRENGTH
- location free from pollutant and predators
WEAKNESS
- costly
- hard to be taken care
OPPORTUNITIES
- Less competitor
- people are more aware to live healthily
THREATS
- costly for organic chicken
- country's economy is not stable
- disease
I. Marketing Objectives
By 2025, our company's marketing will be extended to
four methods.
-delivery (online booking/direct call)
-social media promotion
-TV advertisements
-Promotion through radio centers
-Own website
-Open tender to market sellers
4) People’s mindset
-Advertise more frequently how organic chicken is far more better than normal
chicken
IJI