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  • WFDSA Annual Report 2017 2

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    Global direct sales grew in 2016, driven by growth in all regions. The top 5 direct selling markets - the United States, China, Korea, Germany, and Japan - accounted for 64% of global direct sales. The top 10 markets accounted for 80% of global direct sales. Overall, global retail sales increased 1.9% year-over-year to $182.56 billion in 2016.

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    WFDSA Annual Report 2017

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    Global direct sales grew in 2016, driven by growth in all regions. The top 5 direct selling markets - the United States, China, Korea, Germany, and Japan - accounted for 64% of global direct sales. The top 10 markets accounted for 80% of global direct sales. Overall, global retail sales increased 1.9% year-over-year to $182.56 billion in 2016.

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    WFDSA Annual Report 2017 2

    Uploaded by

    RahulDas
    Global direct sales grew in 2016, driven by growth in all regions. The top 5 direct selling markets - the United States, China, Korea, Germany, and Japan - accounted for 64% of global direct sales. The top 10 markets accounted for 80% of global direct sales. Overall, global retail sales increased 1.9% year-over-year to $182.56 billion in 2016.

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    2016 Global Sales Summary

    Global growth
    was driven by sales
    growth in all regions
    On a local country basis, 81% of DSAs
    growth. The top 5 direct selling
    markets account for 64% of the world’s
    64% 80%
    direct sales, and the top 10 account for 80%. Top 5 Top 10

    3-Year Compound
    Retail Sales Year-Over-Year Annual Growth Rate
    2016 (2016 Constant Change 2013-2016 Direct
    Rank Country USD Millions) (2016 Constant USD) (2016 Constant USD) Sellers

    1 United States $ 35,540 -1.6% 2.8% 20,500,000

    2 China 33,888 1.9% 12.9% Unknown

    3 Korea 13,862 3.8% 6.7% 6,973,000

    4 Germany 15,878 4.3% 5.2% 865,883

    5 Japan 15,305 -6.2% -1.6% 3,112,000

    6 Brazil 8,689 -0.1% -0.3% 4,335,834

    7 Mexico 5,855 3.7% 1.7% 2,600,000

    8 Malaysia 4,819 1.2% 6.6% 4,000,000

    9 France 4,568 -0.7% 0.9% 671,920

    10 United Kingdom 3,845 7.5% 10.1% 575,000

    Global Total $ 182,556 1.9% 5.2% 107,337,983

    WFDSA ANNUAL REPORT 31

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