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Dealer Agreement International
Dealer Agreement International
This Agreement is made in Theni, Tamilnadu state, India, on the _______ between Mr.
________, holding Passport No. ________ for and behalf of Monarch Industrial Products (I)
Pvt. Ltd., a company having its registered office in Theni (hereinafter referred to as
“Monarch”) of the one part and ___________of ________on behalf of
M/s.______________, holding passport no.________ a company having his registered offices
at ______(hereinafter referred to as “the Dealer”) of the other part.
Both parties have agreed to enter into this distribution contract subject to the following.
CLAUSES
Monarch grants the Dealer exclusive rights for the supply and application of Monarch Range of
products either in standard size or as per requirement shall be limited to customers who have
places of business in, and will initially use the Company's products in the geographic area set
forth in Exhibit "B" attached hereto.
Scope: This Agreement consists of pages 1 through 8, including Exhibit A (Ref Price List no:
110) , Exhibit B & Exhibit C which is incorporated into and made part of this Agreement.
Company’s Terms and Conditions of Sales also forms part of this Agreement.
The Dealer is authorized by Company to stock, sell, advertise and promote the sale and use of
the Products in the assigned Territory set forth in Exhibit B (“Territory”). Additions of any
geographical areas to the Territory are subject to the prior written consent of Company.
Article 3 – Price
The price list for the Products set out in Exhibit A(Ref Price List no: 110) to this Agreement as
revised from time to time (Minimum 6 Months) by Monarch in its sole discretion.
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SECTION II: EXCLUSIVITY
Monarch agrees to furnish Dealer with reasonable quantities of Monarch's catalogues, manuals,
advertising literature and other sales aids that may be available with Monarch. Any such sales
aids provided shall be in English. Monarch further agrees to provide Dealer with reasonable
technical assistance upon terms and conditions to be agreed upon from time to time.
The Dealer shall represent Monarch as an exclusive dealer in the territory from the date of
signing the agreement. Any direct leads received by Monarch directly from the customers
within the assigned territory should be serviced only through the Dealer. The Dealer has no
right to sell directly or indirectly to any other country other than assigned territory. In case the
Dealer gets direct enquiries other than their assigned territory, the same should be forwarded to
Monarch for their approval and guidance.
The relation between Monarch and the Dealer shall be based on the following:
The commitment of the Dealer to sell the products & services delivered by Monarch and not to
sell any services, which are of a competing nature with those of Monarch.
Whilst the contract is in force, the Dealer is prohibited from selling or arranging the sale or
services by any other firms, which are identical or similar to the services of Monarch. The
Dealer will also abstain from competing in any other way, directly or indirectly, with Monarch.
The Dealer shall be obliged to promote the sale of the products & services provided by
Monarch in the assigned territory in an effective manner. The Dealer shall watch over the
interest of Monarch with all the diligence expected of a good Dealer and shall keep Monarch
informed of the Dealer’s activities, as well as the market conditions in the assigned territory.
7.2 The Sample materials shall be provided by Monarch to the Dealer at free of Charge as per
the discretion of Monarch.
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7.3 The End user PO Copies shall be provided by the Dealer and the Monarch shall also
support the Dealers with credentials like Work Order Copies / PO Copies, Job Photographs,
Performance letters, Test Certificates etc, besides providing Dip test Samples.
7.4 Monarch shall assist the Dealer in After – Sales – Service for execution of jobs/works at
site as per market driven charges. The cost towards boarding, lodging, conveyance, tools &
consumables and other incidental expenses shall be charged extra.
The Dealer shall not, even when the contract has expired, use or reveal to third parties business
or company secrets which may have come into their possession within the context of their
activity.
The Dealer shall have the authorization to appoint local dealers within the assigned territory
and sign contracts based on the market needs. The appointment of local dealers should be
communicated to Monarch. The appointment of such local dealers and their performance shall
be the responsibility of the Dealer and Monarch does not hold any responsibility.
Dealer shall maintain a competent and experienced sales force sufficient to adequately serve
the Territory.
In the event of Supervision for any specific Job/Training at Dealers place by Monarch’s
Supervisor/Training personnel, the Point-to-Point Conveyance, Boarding & Lodging expenses
for Supervisor/Training personnel should be arranged at Dealers scope and Monarch will pay
the daily allowance.
Dealer shall maintain in the Territory sufficient inventory of the Products so as to permit filling
and dispatch against current customer orders normally dispatched from Dealer's warehouse
stock. Dealer agrees to notify Monarch if it opens any new offices or branches or closes or
ceases to operate any one of its offices or branches.
Article 12 — Duration
The contract shall have duration of 3 years and shall be automatically renewed for successive
period of three years without any communication in writing, provided both parties deliver the
duties as per the clauses mentioned in the agreement.
Article 13 — Discharge
13.1 When one of the parties so decides in the case of a serious breach of contract on the part
of the other.
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13.2 If there are significant changes in the legal structure or the financial situation of either of
the parties, which could seriously alter the outcome of the contract.
13.3 If the contract is terminated then all outstanding payments on either due by the Dealer to
Monarch or vice versa shall be cleared with immediate effect. Pending orders, if any shall be
executed by both the parties as per existing contract terms.
13.4 Monarch shall have the right to suspend or discontinue Dealership for any of the following
acts.
1. Insubordination or disobedience.
2. Acts involving moral turpitude
3. Neglect of duty or incompetence
4. Corruption, fraud, dishonesty in connection with company’s business
5. Assisting the technical details piracy directly or indirectly
6. Injuring the company’s reputation in any manner whatsoever
The cancellation of this contract for any of the reason envisaged shall not give rise to any
compensation for the Dealer for the customers generated in favor of Monarch during the
duration of the contract.
1.1. The Dealer shall be entitled for commission of 15% if the billed value is at par or
above recommended price list set out in Exhibit A (Ref no: 110) after receipt of
payment by Monarch when the orders are booked directly in Monarch’s favor. If the
billed value is less than the recommended price list set out in Exhibit A (Ref no: 110)
then the ORC shall be paid on case to case basis.
2. Cash deposits / SWIFT Payments can be made in company account given below
In case of any change in Banker details Monarch shall inform the same to the Dealer.
Monarch shall not take any responsibility, if payment wrongly remitted to some other account
other than the Bank detail provided, due to Hackers Intrusion/Online Banking Errors.
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SECTION VII: FINAL PROVISIONS
1. Product that is defective (i.e. that does not comply with Company's warranty under this
Agreement), Product to be inspected for possible defect and/or Product subject to
Company errors (i.e. wrong Products/quantities that were ordered correctly by Dealer)
may be returned at Dealer’s sole cost to the location which Company designates as
noted on the RMA(Return Material Authorization). Defective Product claims are
subject to the terms and limitations of Company's warranty under this Agreement and
claims based on Company errors must be filed directly with Company within thirty
(30) days of the Products' delivery or they will not be honored.
2. The specific invoice number must be provided to ensure proper credit, if any.
All derogatory or supplementary agreements or other modifications made to this contract shall
be subject to the agreement in writing of the two contracting parties.
This contract cannot be transferred to any other person or body without the mutual agreement
of the contracting parties.
1. Monarch warrants that all Products delivered hereunder shall be of Monarch's standard
quality. MONARCH MAKES NO OTHER WARRANTIES, EXPRESS OR
IMPLIED: THERE ARE NO IMPLIED WARRANTIES INCLUDING WARRANTY
OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
2. Monarch shall not be liable for damages resulting from delays in shipment or inability
to ship due to normal production and shipment delays or those resulting from acts of
God, fires, floods, wars, sabotage, accidents, labor disputes or shortages, plant
shutdown or equipment failure, voluntary or involuntary compliances with any law,
order, rule or regulation of governmental agency or authority; or inability to obtain
material (including power and fuel), equipment or transportation, or arising from any
other contingency, circumstances or event beyond the control of the Monarch.
No claims of any kind, whether as to materials delivered or for nondelivery of materials from
Monarch, and whether arising in tort or contract, shall be greater in amount than the purchase
price of the products in respect of which such damages are claimed; and the failure to give
notice of the claim to Monarch where the order was placed within sixty (60) calendar days
from the date fixed for delivery shall constitute a waiver by Dealer of all claims in respect of
such Products. In no event shall Monarch be liable for special, indirect or consequential
damages. Any claim with respect to defective Products or breach of warranty must be promptly
made and shall apply to Products properly used, stored, applied and maintained.
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Article 20 — Arbitration
To settle any differences arising from the interpretation of this contract, fulfillment or breach of
the same, both parties shall submit themselves to the courts falling under jurisdiction limits of
THENI of TamilNadu State, India
Article 21
This contract is signed in duplicate at the aforementioned place and on the aforementioned
date.
Signed for
Name: Mr.
Signature
Company Seal
Signature
Company Seal
Mr. K. Ramesh
Dealer’s Acknowledgement
I agree with the aforesaid terms, and take sole responsibility of person/s representing
me/company,
in respect of all matters pertaining to the dealership.
Area of Operation:
State : _____________________
Zone: _____________________________________
Date: _________________
Seal of Company:
Note: Company shall have the right to modify this Exhibit at any time, to become effective
thirty (30) days after Company provides notice of the modification to Dealer.
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Exhibit A
PRICE LIST AS OF August, 2018 & Range of Products. Future orders are to be priced
such that the Authorized Dealer will receive a dealer’s 32% discount from the then current
manufacturer’s list price.
RANGE OF PRODUCTS
1
2
3
Exhibit B
Subject to the provisions of Article 1 & 2 of this Agreement, the following countries shall
constitute the Territory:
Exhibit C
Dealer on their best effort sell and promote the sale and use to fulfill the business sales
target of USD _________Quarter during the term of this Agreement. The minimum business
objectives shall be amended based on the market potential, business needs and with mutual
agreement.
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