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  • Social Media Budget Template

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    Zee Zaa
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    soc med

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    SocialMediaBudgetTemplate

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    soc med

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    72 views7 pages

    Social Media Budget Template

    Uploaded by

    Zee Zaa
    soc med

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 7

    How much will your social strategy cost?

    Calculate monthly expenses and percent of total per category: Co


    Social Engagement is time costs for employees or contractors to listen and respond to talk per channel. So
    on covers in-house or outsourced time to write and design plus costs of photos and video. Social Advertising is paid
    s cover monthly costs for social media monitoring and other automation software services. Promotion/Contests are co
    . Social Advertising is paid costs for reach per social channel such as Facebook, Twitter, LinkedIn, etc.
    . Promotion/Contests are costs for prizes, discounts, etc. Add totals/month and calculate percent of total.
    LinkedIn, etc.
    percent of total.
    Budget Category In-house Expense
    (type/description) (fixed/percent)

    Content Creation ($ per hour x hours per month)

    Writing
    Graphics
    Video
    Social Advertising (N/A)

    (social channel 1)
    (social channel 2)
    (social channel 3)
    Social Engagement ($ per hour x hours per month)

    (social channel 1)
    (social channel 2)
    (social channel 3)
    Software/Tools (N/A)

    Monitoring
    Scheduling
    Analytics
    Promotions/Contests ($ per campaign)

    (campaign 1)
    (campaign 2)
    (campaign 3)
    Total $ %
    Outsource Expense Total Category
    (fixed/percent) (fixed/percent)

    (# pieces content x $ per piece/project) $ %


    $ %
    $ %
    $ %
    ($ per day x days per month) $ %
    $ %
    $ %
    $ %
    ($ per hour x hours per month) $ %
    $ %
    $ %
    $ %
    ($ per month) $ %
    $ %
    $ %
    $ %
    ($ per campaign) $ %
    $ %
    $ %
    $ %
    $ % $
    Copyright ©2019 Keith A. Quesenberry Rowman & Littlefield Publisher
    postcontrolmarketing.com/social-media-strategy-book

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