SUMMER INTRNSHIP

A STUDY OF

AT

BRAKES INDIA PRIVATE LIMITED

REPORT SUBMITTED TO THE

UNIVERSITY OF MADRAS

In partial fulfilment of the requirements for the

Award of the degree of

MASTER OF BUSINESS ASMINISTRATION

SUBMITTED BY

RAJASHREE U

(Register number – 711800455)

UNDER THE GUIDANCE OF

Dr. SAIJU M JOHN M.B.A; M.F.T; M.Phil; UGC NET;TN SET;

M.B.A(FINANCE); Ph.D

MEENAKSHI SUNDARARAJAN SCHOOL OF MANAGEMENT

(Formerly known as Indian Institute of Engineering Technology)

CHENNAI - 600024

August 2019
 ACKNOWLEDGEMENT

I am thankful to the management of Meenakshi Sundararajan School of

Management which has imparted me sufficient knowledge and confidence to
complete this project in the field training.

I extend my heartfelt thanks and deep sense of gratitude to my guide Dr.

SAIJU M JOHN, Meenakshi Sundararajan School of Management ,for guiding me in
all works in a kind manner and enabling me to march towards the successful
finishing of this project.

I would like to thank Dr. Saiju.M.John, Director, Meenakshi Sundararajan School of

Management, who extended directly or indirectly all support.

I‟m very grateful to all the faculty members of the MBA department for their
encouragement and kind-hearted advice.

I’m also thankful to Mr.SOUNDARAJAN (HUMAN RESOURCE MANAGER) of

“BRAKES INDIA PRIVATE LIMITED” for offering me a project in their
esteemed organization and other employees of BRAKES INDIA who have shared their
experience and knowledge with me.

Finally I thank my family members and friends who helped me in all possible
ways to make this project a success.
 BONAFIDE CERTIFICATE

This is to certify that the report titled “INTERNSHIP AT BRAKES INDIA PRIVATE
LIMITED” is a bonafide work carried out independently by MS, RAJASHREE U, student of
MEENAKSHI SUNDARARAJAN SCHOOL OF MANAGEMENT, during 30 days in partial
fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION and the report has not been for the award of any degree, diploma,
scholarship, fellowship, or other similar titles.

Signature of the Director Signature of Internal Examiner

 DECLARATION

I, RAJASHREE U, hereby declare that the report submitted for the Master of Business
Administration degree is my original work and project has not formed the basis for the award
previously of any degree, diploma, scholarship, fellowship, or other similar titles.

PLACE:

DATE:

SIGNATURE OF THE STUDENT:

 INDEX

SERIAL NUMBER TOPIC PAGE NUMBER

1 Learning objective
2 Weekly review
2.1 First Week
2.2 Second Week
2.3 Third Week
2.4 Fourth Week
3 Internship discussion
4 Conclusion
 INTRODUCTION

The project aims at exploring “A STUDY ON EFFECTIVENESS OF SUPERVISORY

DEVELOPMENT PROGRAM AT TVS BRAKES INDIA PVT LTD”. The study was carried
out at Brakes India Pvt. Ltd. This study focuses on finding out the effectiveness of
supervisory development program. Training and Development is the greatest asset to the
employees. Organizational necessity is to cope up with the growth, technology and change.
Development is a never ending process. It improves capability of staffs. Training will be in
both aspects either on-the-job training or off-the-job. Training and development is the critical
aspect of the development and knowledge to the employees in the manufacturing firm.
Development is necessary to enhance competencies beyond those required by immediate job.
It enhances confidence, commitment and motivation, which leads to recognition, greater
responsibility, pay improvement, personal satisfaction, and achievement and enhance career
prospects. The primary and secondary objective of the study is to examine the major
challenges to the effective management of training and development activities in the
manufacturing firm. Every organization desires that it will grow to make and retain position is
this competitive and continuously changing market environment. For this purpose the
employees of the organization must be skilled and talented. But all the employees may not
have the desired skills. Their skills can be improved with the help of training program.
Training utilizes systematic and organized procedure by which employees learn technical
Knowledge and skills. So it is an important for the organization to conduct appropriate
training program for the employees. For organizational productivity, training has a great
significance. The study was undertaken for a period of two months and a sample of 100
employees was taken for the survey and suggestion and conclusions are discussed further.
 INDUSTRY PROFILE

Automotive brakes have evolved from simple wooden brakes which were used in
steel rimmed wheels, to modern day’s disc and drum with electronic assistance. The key
function of brakes in automobiles is to slow down or stop the vehicle in motion. The majority
of the brakes used are about friction type, in which the brakes use friction to slow down the
vehicle. In this, the brakes convert the kinetic energy of the moving wheel to heat energy via
friction, which is then dissipated into the atmosphere.

Apart from friction, another type of brake is electromagnetic or electro-mechanical brakes.

The uses electromagnetic force to apply mechanical resistance. The electromagnetic brakes
are popularly used in trains. He however, recent designs are increased the possibility of using
electromagnetic brakes in air craft to reduce the wear and tear on the tires with regenerating
brakes (energy recovery mechanism).

As discussed earlier the majority of the automobile use friction brakes, the scope of this study is
confined to disc and drum brakes, which are two types of friction brakes. In drum brakes friction
is causes by brake show, whereas in disc brake the friction material is called as brake pads. In
addition to the key function of slowing down the vehicle (declaration), the automotive brakes also
deal with absorption of kinetic energy. The modern brakes are associated with electronic
assistance and hence, known as an electronic brake system (EBS) as a whole an EBS is
composed of any of the function such as anti-brake system (ABS), electronic stability
program (ESP), electronic brake force distribution (EBD), traction control system (TCS) etc.
with all this electronic assistance function, modern automotive brakes are not limited to
deceleration only, but they also play an important role in driver assistance and safety.
Increasing nation & international regulation towards vehicle safety, regulations for vehicle
stopping distance, and changing customer orientation in the direction of personal safety
would upsurge the overall demand of automotive brake at the promising rate in the future.
Hence, may technological developments pertaining to cost-effectiveness and efficiency of the
automotive brakes can be expected in subsequence in five year.
Automotive brake system market by geography, brakes type (disc, drum), vehicle type
(passenger cars light &heavy commercial two- wheelers) & technology (electronically
assisted &other) – global trends & forecast to 2018” defines and segments the automotive
brakes market with analysis and forecasting of the global volume and revenue. The
automotive brakes market is predicted to grow to $28532 million by 2018, as compare to
$20210 billion in 2013, with a CAGR of 7.14% from 2013 to 2018”. In this drum brake are
expected to occupy the major share when compared to disc brake system during the next five
years. However the demand for disc brakes is estimated to increase at a faster rate and disc
brake forecasted to slowly surpass the drum brake market.

Asia- pacific: the leading market for automotive brakes:

In the year 2013 Asia – pacific region is estimated to the largest market for the
automotive brakes and would remain the top consumer till the year 2018. The European
market would be the second largest consume for automotive brake in the year 2013 whereas;
north America is expected to be the third largest automotive brake in the year 2018; however,
demand for automotive brakes in Asia Pacific and north American region is estimated to
grow at faster rate than in the European region.

EBS: gaining market share in the brake industry:

Considering the automotive brake demand by technology (electronic brake system and
non-electronic brake system vehicle), the vehicle with electronic brake assistance system (EVS
vehicle) are estimated it constitute gain the market share over the vehicle with no electron brake
assistance in next five years. The reason such as increasing safety regulations, changing by
buyer preference towards safer and luxurious cars, zest to provide more advance features in
an automobile. Due to inter-company completion of completion of automobile manufactures
etc. are influencing the demand for electronically assisted brakes.
Disc brakes to go beyond drum brake marketing the next few years:

The growing cancers over vehicle & passenger safety, stringent environmental &
safety regulation and advantage of disc brakes over drum bakes have made the companies to
consider disc brake in all vehicle segments. Disc brake technology as better heat dissipation
efficacy, light weight more effectively in all- weather condition and lesser stopping distance
hence they are consider more reliable then drum brakes and all these benefits can be availed
with not much additional cost. Due to all aforesaid reason disc brake have already started
gaining a significant market share over drum brake across the regions. However, penetration
of disc brakes in the commercial vehicle segment is limited in the European region only,
whereas other regions prefer disc brakes in the passenger vehicle segment only.

About marketing and markets:

Marketing and market is a global market research and consulting companies based in
the U.S we published strategically analyzed market research resource and serve as a business
intelligent partner to fortune 500 companies across the world. Marketing and market also
provide multi – client report, company profile, data base and custom research services.
Market and markets cover industry vertical, including advanced material, automotive and
transportation, banking services, bio-technology, chemical, consumer goods, energy and
power, food and beverage, industrial, chemicals, consumer goods, energy and power, food
and beverage, industrial automation, medical devices, pharmaceuticals, semiconductor and
electronics and telecommunication and I.T.

Brakes India limited is leading manufacturer of braking system in India in the automotive
industry with a sales turnover exceeding rupee 5 billion. Established in 1962 as a joint
venture between TVS group and Lucas Industries PLC, U.K (which is now integrated TRW),
Brakes India grown staidly to become a leading brake system supplier to global OEMs
operating in India. With design, development and manufacturing capability that matches
global standards in quality and safety, brakes India is capable of providing full braking
system technology from concept to completion.

COMPANY PROFILE
Brakes India limited is a leading manufacturer of braking system in India for the automotive
industry. The company was established as a joint venture between TVS and TRW in year
1962. Brakes India limited has grown steadily to become a leading brake system supplier to
global OEMs operating in India. With design, development and manufacturing capable that
matches global standards in quality and safety, brakes India limited is capable of providing
complete braking system technology from concept to completion.

In 1981, brakes India limited entered into technical collaboration with quall cast
(derby foundries) Ltd., U.K. for the manufacturing of the permanent mould ferrous casting, a
technology newly introduced in India, in the same year, brakes India limited established a
Foundry Division at sholinghur to manufacture Permanent Mould Grey Iron castings.

Brakes India limited has two broad divisions. They are the brake division and the foundry
division. The brake division is India’s largest manufacturer of complete brake system for
automotive and non-automotive application including hydraulic brake, clutch actuation,
heavy duty brake, foundation brake equipment, clutch fluid. The foundry division is equipped
with state- of-the art technology to manufacture sand- casting both grey and SG iron. It is
India’s largest manufacturer of permanent mould ferrous die-casting.

The strength of brakes India limited lies in:

 Its ability to motivate and harness the capabilities of its human resource develops
and nurtures a strong vendor base.

 Its commitment to quality, cost, delivery, safety and customer satisfaction.

 Strong in- house research & development, coupled with access to World Class
Technology through collaboration and affiliations worldwide enables brakes

 India to provide the Best Braking Solutions and Castings to its customers.
5
 Sales turnover of its brakes divisions exceeds Rs. 5 Billion. Brakes division have grown steadily
to become a Leading Brake System Supplier to global OEMs operating in India.

 Sales turnover of its foundry division exceeds Rs. 2 Billion, has an installed capacity of 47,000
MTPA for permanent mould grey iron and high pressure molded ductile and grey iron sand
castings.

 An impressive list of customers adds testimony to the capabilities of Brakes India.

Brakes India’s success lies in management philosophy matched by its commitment to total quality by
identifying and meeting customer need, which would include the expectation on quality, delivery,
price, etc.,

Manufacturing locations of brakes India limited:

 Padi (Chennai)

 Sholinghur (About 110 Km from Chennai)

 Polambakkam (About 90 Km from Chennai)

 Gurgaon (About 25 Km from New Delhi)

 Waki (Pune)

 Halol (Baroda)

 Nanjangud (About 25 Km from Mysore)

 ABSTRACT
Newspaper is a publication that appears regularly and frequently. It carries news about a
wide variety of current events. The newspaper publishes have an overall control by its business
and news operations. The Hindu India’s national newspaper since 1878 published by certain and
sons limited, Chennai India. The English languages daily with a net paid circulation of 1.18
million (ABC July Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best
described as classic yet contemporary. Three edition of the newspaper Chennai, Hyderabad and
Delhi are available in digital form at this first stage. They are available for viewing at 6.00am
Indian Standard Time (1st) every day. Access is free for new but well required registering online.

Most of the consumers expressed dissatisfaction over the number of advertisement both
commercial and cinema should be taken by the publishers to reduce the advertisement coverage
and add more sports news, IT news, job opportunities etc. Newspapers play an important role in
our day-to-day life. They have contributed not only for the growth large circulations.