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Summer Intrnship A Study of AT Brakes India Private Limited
Summer Intrnship A Study of AT Brakes India Private Limited
A STUDY OF
AT
UNIVERSITY OF MADRAS
SUBMITTED BY
RAJASHREE U
M.B.A(FINANCE); Ph.D
CHENNAI - 600024
August 2019
ACKNOWLEDGEMENT
I‟m very grateful to all the faculty members of the MBA department for their
encouragement and kind-hearted advice.
Finally I thank my family members and friends who helped me in all possible
ways to make this project a success.
BONAFIDE CERTIFICATE
This is to certify that the report titled “INTERNSHIP AT BRAKES INDIA PRIVATE
LIMITED” is a bonafide work carried out independently by MS, RAJASHREE U, student of
MEENAKSHI SUNDARARAJAN SCHOOL OF MANAGEMENT, during 30 days in partial
fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION and the report has not been for the award of any degree, diploma,
scholarship, fellowship, or other similar titles.
I, RAJASHREE U, hereby declare that the report submitted for the Master of Business
Administration degree is my original work and project has not formed the basis for the award
previously of any degree, diploma, scholarship, fellowship, or other similar titles.
PLACE:
DATE:
Automotive brakes have evolved from simple wooden brakes which were used in
steel rimmed wheels, to modern day’s disc and drum with electronic assistance. The key
function of brakes in automobiles is to slow down or stop the vehicle in motion. The majority
of the brakes used are about friction type, in which the brakes use friction to slow down the
vehicle. In this, the brakes convert the kinetic energy of the moving wheel to heat energy via
friction, which is then dissipated into the atmosphere.
As discussed earlier the majority of the automobile use friction brakes, the scope of this study is
confined to disc and drum brakes, which are two types of friction brakes. In drum brakes friction
is causes by brake show, whereas in disc brake the friction material is called as brake pads. In
addition to the key function of slowing down the vehicle (declaration), the automotive brakes also
deal with absorption of kinetic energy. The modern brakes are associated with electronic
assistance and hence, known as an electronic brake system (EBS) as a whole an EBS is
composed of any of the function such as anti-brake system (ABS), electronic stability
program (ESP), electronic brake force distribution (EBD), traction control system (TCS) etc.
with all this electronic assistance function, modern automotive brakes are not limited to
deceleration only, but they also play an important role in driver assistance and safety.
Increasing nation & international regulation towards vehicle safety, regulations for vehicle
stopping distance, and changing customer orientation in the direction of personal safety
would upsurge the overall demand of automotive brake at the promising rate in the future.
Hence, may technological developments pertaining to cost-effectiveness and efficiency of the
automotive brakes can be expected in subsequence in five year.
Automotive brake system market by geography, brakes type (disc, drum), vehicle type
(passenger cars light &heavy commercial two- wheelers) & technology (electronically
assisted &other) – global trends & forecast to 2018” defines and segments the automotive
brakes market with analysis and forecasting of the global volume and revenue. The
automotive brakes market is predicted to grow to $28532 million by 2018, as compare to
$20210 billion in 2013, with a CAGR of 7.14% from 2013 to 2018”. In this drum brake are
expected to occupy the major share when compared to disc brake system during the next five
years. However the demand for disc brakes is estimated to increase at a faster rate and disc
brake forecasted to slowly surpass the drum brake market.
In the year 2013 Asia – pacific region is estimated to the largest market for the
automotive brakes and would remain the top consumer till the year 2018. The European
market would be the second largest consume for automotive brake in the year 2013 whereas;
north America is expected to be the third largest automotive brake in the year 2018; however,
demand for automotive brakes in Asia Pacific and north American region is estimated to
grow at faster rate than in the European region.
Considering the automotive brake demand by technology (electronic brake system and
non-electronic brake system vehicle), the vehicle with electronic brake assistance system (EVS
vehicle) are estimated it constitute gain the market share over the vehicle with no electron brake
assistance in next five years. The reason such as increasing safety regulations, changing by
buyer preference towards safer and luxurious cars, zest to provide more advance features in
an automobile. Due to inter-company completion of completion of automobile manufactures
etc. are influencing the demand for electronically assisted brakes.
Disc brakes to go beyond drum brake marketing the next few years:
The growing cancers over vehicle & passenger safety, stringent environmental &
safety regulation and advantage of disc brakes over drum bakes have made the companies to
consider disc brake in all vehicle segments. Disc brake technology as better heat dissipation
efficacy, light weight more effectively in all- weather condition and lesser stopping distance
hence they are consider more reliable then drum brakes and all these benefits can be availed
with not much additional cost. Due to all aforesaid reason disc brake have already started
gaining a significant market share over drum brake across the regions. However, penetration
of disc brakes in the commercial vehicle segment is limited in the European region only,
whereas other regions prefer disc brakes in the passenger vehicle segment only.
Marketing and market is a global market research and consulting companies based in
the U.S we published strategically analyzed market research resource and serve as a business
intelligent partner to fortune 500 companies across the world. Marketing and market also
provide multi – client report, company profile, data base and custom research services.
Market and markets cover industry vertical, including advanced material, automotive and
transportation, banking services, bio-technology, chemical, consumer goods, energy and
power, food and beverage, industrial, chemicals, consumer goods, energy and power, food
and beverage, industrial automation, medical devices, pharmaceuticals, semiconductor and
electronics and telecommunication and I.T.
Brakes India limited is leading manufacturer of braking system in India in the automotive
industry with a sales turnover exceeding rupee 5 billion. Established in 1962 as a joint
venture between TVS group and Lucas Industries PLC, U.K (which is now integrated TRW),
Brakes India grown staidly to become a leading brake system supplier to global OEMs
operating in India. With design, development and manufacturing capability that matches
global standards in quality and safety, brakes India is capable of providing full braking
system technology from concept to completion.
COMPANY PROFILE
Brakes India limited is a leading manufacturer of braking system in India for the automotive
industry. The company was established as a joint venture between TVS and TRW in year
1962. Brakes India limited has grown steadily to become a leading brake system supplier to
global OEMs operating in India. With design, development and manufacturing capable that
matches global standards in quality and safety, brakes India limited is capable of providing
complete braking system technology from concept to completion.
In 1981, brakes India limited entered into technical collaboration with quall cast
(derby foundries) Ltd., U.K. for the manufacturing of the permanent mould ferrous casting, a
technology newly introduced in India, in the same year, brakes India limited established a
Foundry Division at sholinghur to manufacture Permanent Mould Grey Iron castings.
Brakes India limited has two broad divisions. They are the brake division and the foundry
division. The brake division is India’s largest manufacturer of complete brake system for
automotive and non-automotive application including hydraulic brake, clutch actuation,
heavy duty brake, foundation brake equipment, clutch fluid. The foundry division is equipped
with state- of-the art technology to manufacture sand- casting both grey and SG iron. It is
India’s largest manufacturer of permanent mould ferrous die-casting.
Its ability to motivate and harness the capabilities of its human resource develops
and nurtures a strong vendor base.
Strong in- house research & development, coupled with access to World Class
Technology through collaboration and affiliations worldwide enables brakes
India to provide the Best Braking Solutions and Castings to its customers.
5
Sales turnover of its brakes divisions exceeds Rs. 5 Billion. Brakes division have grown steadily
to become a Leading Brake System Supplier to global OEMs operating in India.
Sales turnover of its foundry division exceeds Rs. 2 Billion, has an installed capacity of 47,000
MTPA for permanent mould grey iron and high pressure molded ductile and grey iron sand
castings.
Brakes India’s success lies in management philosophy matched by its commitment to total quality by
identifying and meeting customer need, which would include the expectation on quality, delivery,
price, etc.,
Padi (Chennai)
Waki (Pune)
Halol (Baroda)
Most of the consumers expressed dissatisfaction over the number of advertisement both
commercial and cinema should be taken by the publishers to reduce the advertisement coverage
and add more sports news, IT news, job opportunities etc. Newspapers play an important role in
our day-to-day life. They have contributed not only for the growth large circulations.