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Research Proposal For Tyre Retreading Industry PDF
Research Proposal For Tyre Retreading Industry PDF
November 2013
Prepared by:
Market Xcel Data Matrix Pvt. Ltd.
Market Xcel at A Glance
Market Xcel is a boutique market research firm that provides custom market research solutions to the clients. The strong
background of the leadership team and the employees allow us to deliver very high quality service. At the same time the
smaller size of our firm, translates into lower overheads, allowing us to provide the cost competitiveness that cannot be had
from the large market research giants.
MRSI
Component Details
• Market Research Society of India
Company Name Market Xcel Data Matrix Pvt. Ltd.
181 AGMR
Number of Full time consultants : mid and senior level- 12 in • Associated Global Market Research
Employees number • (UK)
Part time consultants: senior level- 6 in number
Market Overview
The Indian tyre industry accounts for around 5% of the global demand as well as global supply of tyres generating revenues
of approximately INR 30,000 crore for 2010-11 with a production of 119.2 million units. Nearly 60% of the tyres, in value
terms, are produced for Truck & Bus category, though in volume terms, two-wheelers consume most of the production.
On an average, in India, 60% of the production is for replacement market, followed by 25% sold to Original Equipment
Manufacturer (OEM) directly and the balance is exported.
With an estimated turnover of Rs 2,700 crore, The Indian tyre- retrading industry at present is
a fraction of the overall tyre industry and is largely focused on commercial vehicles (heavy and
80% light) and off-the-road Tyres (OTR) tyres. Over 80% the Indian Retreading Industry fragmented 20%
and lies with numerous un-organized participant. There are approximately 15-25 tyre recyclers
Most retreaders in India do not have the retreading machinery to retread radial tyres. Radial tyres represent a significant
challenge for repairs and retreading since radial casings do not expand or contract like bias ply tyres and placing radial tyres
in bias ply mould's will damage the tyres.
The number of registered vehicles in Bihar has increased around five fold, from around 80 thousand in 2005-06 to 3.87 lakh
in 2010-11. The relevant segment of vehicles for tyre retreading and maintenance includes truck, bus, tractor, and trailer, the
numbers of which accumulate to 1.76 lakhs within the state.
Research Objectives
Research Objective
The core objective of the intended activity is to understand the market environment of Tyre re-trading industry
and also to know the market potential for Re-treading materials within Bihar State.
The sub objectives would include the following pointers:
Market Overview of tyre retreading and trading market - Market Size, Market Share, Latest Trend, Competitive
Environment etc.
To identify the major material used in tyre retreading
Organized Vs. Unorganized
To identify the key business areas & regions in Bihar State
To Identify the Major retreading and treading companies in Bihar State
Demand & supply of tyre treading material
Distribution structure of treading Industry
Price/margin break-up of these materials
Opportunities and challenges
4
Study Framework
The current market dynamics of retreading and trading market
Usage Pattern
Demand and Supply
To track the Business Opportunity
Business
Market Trend &
Scanning Environment
Future Potential
Analysis
MX envisages a dualistic research approach. The starting point would be to undertake a situational analysis
by means of adoption of secondary research. Basis the outcome of the secondary indicators we will
undertake a detailed study with the industry stakeholders at different levels of value chain including key
consuming class.
Owing to the number participants involved and their varied roles in the market, different set of tools will be
prepared to gather information from various participants. The primary research would assume (In- Depth
Interviews) approach to information gathering and analysis.
…Our Approach
Hence the study is designed in to two stages:
Through Trained
Interviewer
Step :6 Primary intervention
Target Cities = 05
Per Cities In-Depth Interviews = 06 (Trading Companies and Retreading Companies )
Association 01
TOTAL 31
Project Commissioning
Desk Research
Finalisation of Research
Instruments (Discussion
Guide, semi structured
questionnaire)
Submission of Interim
Report
Interview
Data Collection,
Transcriptions , Punching
Data Analysis & Report
writing
Submission of the final
report to Client
Cost Implications
Cost: The total research cost for conducting the study would be INR 540,000
Total 5,40,000
Terms of Payment:
• 50% advance at the time of commissioning the study
• 50% balance within fortnight of report submission
• Above cost is exclusive of service [email protected]% (as per GOI) if
payment is made in INR
“We at Market Xcel are Committed to Provide Reliable
Information and Insights”
Thank You!
Marke xcel
Market Xcel Data Matrix Pvt. Ltd.
16, LGF, Sant Nagar, East of Kailash,
New Delhi – 110065. INDIA
Ph. +91 11 4234 3500 | Fax +91 11 4132 5150 | Email [email protected]
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