Professional Documents
Culture Documents
AMA Media Kit
AMA Media Kit
I think that statement beautifully sums up the value of AMA to marketers everywhere.
And it’s why AMA makes such a good partner for companies like yours.
As the leading community for marketers, we are constantly evolving, stretching and
preparing our members for what’s next. As an AMA sponsor or advertiser, you become
a trusted resource for our audience and a critical part of the transformation in the field.
We offer numerous opportunities to align your thought leadership to AMA content, gain
high-level exposure at events, and put your brand where prospects can find you.
My team and I are continually working to design new offerings that will help you connect
to this dynamic community and grow your business. It all starts with a conversation so
we can learn more about you and your goals.
Barbara Grobicki
Chief Alliance & Foundation Officer
American Marketing Association
Whether you want to showcase your expertise, create buzz about your brand or recruit new talent,
AMA can help. The list below is a good starting point for exploring your options. Then contact us
to start a conversation. Together, let’s connect you with the people you need to reach!
Virtual Conferences . . . . . . . . . . . . . . . . . . . . . . . 29
AMA works with you to craft a program that reaches your target 3.6+ million
audience. We go beyond the numbers to ensure you’re making quality AMA.org has 3+ million unique users per year
connections — the kind that lead to long-term success.
n Principal/Partner 5% n Technology/Telecommunications 10%
n Healthcare/Pharmaceuticals 7%
n Other 20%
85%
Consumer Packaged Goods • Utilities/Energy •
Manufacturing/Automotive • Publishing/Broadcast •
Retail • Tourism/Entertainment
are involved in
purchase-making
decisions
Website Metrics
Yearly Page Views
10+ million
Yearly Site Sessions
5+ million
Email Subscribers
220,000+
The AMA website, AMA.org, attracts more than 3 million unique users
every year. Approximately 20% of visits are generated by AMA email Reach our social media audience
communications. with sponsored posts!
Details on page 19.
We’ve gotten so much value from our partnership with the AMA. They’ve been an excellent
fit for our brand, and we typically see better results than with our other partners.
—Allison Quirk, Emma®
This exclusive opportunity puts your brand front and center with marketing
professionals throughout 2019.
1 Editorial Interview
Each quarter, AMA will interview a representative of your company for an
engaging profile that gets posted on AMA.org for three months.
2
Premier Partner Designation
Your logo will appear on the AMA.org homepage, linked to a Premier Partner
landing page with your company name and logo, a company description,
and a link to your website.
3
Premier Partner Logo
You’ll receive a special logo to use on your website and social media platforms,
showcasing that you’re a Premier Partner of the AMA.
4
Content Marketing and Advertising
Receive 12 months of exposure to the influential AMA audience across multiple touchpoints, including:
5
Special Rates for Additional Opportunities
Get 20% off the following AMA products throughout the year:
• Webinars
• Dedicated Emails
• Virtual Conference Sponsorships
• In-Person Conference Sponsorships
Product Frequency
AMERICAN MARKETING ASSOCIATION AMA.ORG JANUARY 2018
JANUARY 2018
JANUARY 2018
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WE BUY
WHAT
WE BUY
WHY
EMAIL US TO LEARN MORE
Content Marketing/
Thought Leadership
Webinars
NEW
PROFESSIONAL
ama.org/webinars
Webinars (continued)
PROFESSIONAL
Choose from these webinar options:
Webinars (continued)
PROFESSIONAL
We do the work and you reap the rewards!
Having produced hundreds of webinars for companies like Lead Generation
yours, the AMA team works with you from start to finish to Access to a data portal that provides:
ensure your success.
• Full contact information for registrants and attendees
You’ll be matched with an expert program manager to ensure within 24 hours
your content connects with the audience and that you get • Campaign results with a breakdown of promotional
the widest exposure possible. activity
Promotion • Individual and group answers from chat and Q&A,
• Dedicated email to the audience you specify from the providing qualitative data from participants
AMA database • Webinar reports that deliver leads for 4 weeks
• Assistance in promoting the webinar to your own • A Twitter hashtag to facilitate conversation during and
database after webinar
• Promotion in an AMA Online Digest, AMA e-newsletters Technology
and social channels for additional exposure
• Email reminder the day before the event
• Live, interactive Q&A session
• Polling questions, quizzes and videos during presentation
Collaborating with the AMA is always a great • Customizable exit survey to harness audience feedback
experience. Our webinars are consistently • Webinar available on demand through AMA.org for a year,
well organized and provide a great source of including follow-up emails linking to it
PROFESSIONAL
ama.org/resources/MarketingToolkit
Sponsor a one-week “sneak peek” of an AMA Members-Only Toolkit. This toolkit will Branding and Marketing
be available for free to the marketing community courtesy of your organization. The Content Marketing
sneak peek will be widely promoted in AMA’s Marketing News Weekly newsletter
Lead Generation
along with social media and other communication channels. You will receive lead
information for all downloads of the free toolkit. Topics include branding, social media, Mobile Marketing
content marketing, social media, market research and many more! Social Media
Website Development
Have a marketing tool you want promoted to the AMA audience? Talk to us about a
listing in the AMA Marketers’ Toolkit download section.
Market Research
Sponsored Emails
Dedicated Email
PROFESSIONAL
Reach more marketers! Supplement your own email program
with an email under the AMA banner.
Two options for distributing your content to the AMA audience:
Dedicated Emails
• Feature your content exclusively
• Promote a white paper, guide or ebook; distribute a survey; or share your
thought leadership
ACADEMIC
• Can be targeted to practitioners, academics or collegiate members
• Can link directly to your lead generation form for instant results
• Pricing begins at $10,000. For practitioners trying to reach an academic or
Industry Insights Email
collegiate audience, special pricing is available.
Standard
Positioning
INDUSTRY INSIGHTS SPECIAL OFFER:
Run the same content within 3 months and receive 50% off the second run.
Sponsored Content
PROFESSIONAL
Position your company as a thought leader through our
high-profile content marketing opportunities.
Educate the AMA audience about your company’s solutions and gain an
advantage over your competitors.
ACADEMIC
• Your content promoted in Marketing News Weekly e-newsletter
• Your content hosted on AMA.org for three months
COLLEGIATE
• Article linking directly to your 700-word article housed on AMA.org
White Papers
PROFESSIONAL
Showcase your knowledge to the marketing
community — and generate sales leads!
ACADEMIC
•A
link to a landing page featuring a summary of your white paper
and key takeaways, plus your logo and contact info
•A
download button linked with a lead generation form
•P
romotion to the AMA audience, including through Marketing
News, AMA e-newsletters, banner ads and social channels
PROFESSIONAL
Build a consistent presence as an industry expert
by supplying your content to a relevant topic
channel on AMA.org.
• Infographics
• Webinars
• Case studies
• Interviews
Plus, we make it easy for prospects to find your content. AMA will
create a custom callout unit promoting the channel that runs 24/7 Custom Callout
Content Creation
PROFESSIONAL
Don’t have your own content development team?
Pricing varies
Too much on your plate? AMA can help. depending on
product and length.
Contact us
Ebook or White Paper
for samples of
Our team of content experts can help you draft a custom ebook or our work!
white paper to showcase your expertise on a marketing-related topic.
Share it with clients and prospects and generate leads.
PA R T N E R C O N T E N T
Infographics
When you take time to evaluate
your team’s creative review process
and implement solutions to make it
36 MARKETING NEWS | NOVEMBER/DECEMBER 2017
smoother, faster and cleaner,
the payoff can be great.
infographic. Our team will translate your raw ideas into an easily What’s Wrong with Segmentation?
BY JORIS ZWEGERS AND DMITRI SEREDENKO
Events
Professional Events
ama.org/events
PROFESSIONAL
AMA conferences draw marketing leaders looking for new ideas, solutions and thought leadership.
Connect with these leaders as a sponsor or exhibitor and show how your company can help them!
Leadership Summit
May 3-5, 2019 | Chicago, IL
Targets: 300+ AMA chapter leaders AMA conferences are a great platform for
This annual event brings together the leaders of all 74 AMA
sharing the latest thinking and building
chapters across the country to exchange ideas, learn and develop
their leadership skills. These Leadership Summit attendees are relationships with leaders from leading
keen on discovering new resources that can help them — both in institutions around the country and the world.
their jobs as marketers and their roles as AMA volunteers.
—Minesh Parikh, CEO, Lipman Hearne
Symposium for the Marketing of Higher Education
November 10-13, 2019 | Las Vegas, NV
Call for speaker proposals: February-April 2019
Targets: 1,000+ higher ed marketers, admissions
representatives and administrators
The AMA Symposium for the Marketing of Higher Education is the
event for marketing professionals from colleges and universities
across the country.
AMA Bootcamps
ama.org/bootcamps
Sponsor one of the following 2019 AMA Bootcamps and connect with
prospects in an intimate setting:
Training Series
PROFESSIONAL
ama.org/trainingseries
Academic Conferences
ama.org/events
AMA conferences are where marketing academics gather to further their careers. They
come to share new research, explore emerging methodologies and connect with peers.
They also come to learn about resources that can help them in the classroom and in their
research. Don’t miss this opportunity to tell them about your solutions!
ACADEMIC
February 22-24, 2019 | Austin, TX
Collegiate Conference
The AMA offers access to the brightest young marketers in North America, and the
best place to connect with them is at the International Collegiate Conference.
• Collegiate Awards
COLLEGIATE
relationships with stand-out students, and inspire a new
generation of professionals!
We have received valuable insights
from the students that will help
April 11-13, 2019 | New Orleans, LA shape and validate next generation
strategy for Mary Kay.
—Holly Baker, Mary Kay Inc.
Virtual Conferences
PROFESSIONAL
2,000+
marketing
professionals
register for each
AMA Virtual
Conference
AMA Virtual Conferences draw more than 2,000 engaged marketers to their desktops and digital devices to learn
about the most important developments in the industry and interact with peers.
Boost your brand visibility as a sponsor! Over two days, you’ll connect with marketing professionals who are actively
looking to solve problems and improve outcomes.
PROFESSIONAL
PLATINUM SPONSOR | Multiple Opportunities » $15,000 VIRTUAL EXHIBIT BOOTH | Multiple Opportunities » $3,500
BENEFITS INCLUDE: BENEFITS INCLUDE:
• Thought leadership session featuring your speaker (45 minutes) • Virtual exhibit booth
• Virtual exhibit booth • Up to 3 documents for attendees to download into their
• Unlimited documents with automatic downloads into attendees’ briefcases
briefcases • Company logo on AMA.org and in Event Lobby
• Engagement with attendees through activities like games and trivia • Contact information from exhibit booth attendees and
• Prime logo placement in all email communications, on AMA.org document downloads (including emails)
and in Event Lobby
• Contact information for all event registrants (including emails)
Advertising
E-Newsletters
PROFESSIONAL
ama.org/newsletters
ACADEMIC
• White papers
Choose from a variety of options to fit your marketing plan.
COLLEGIATE
Subscribers: 59,000+ Subscribers: 29,000+
Sponsored Content Topics
Marketing News Weekly Specifically for B2B marketers,
features original news coverage, this e-newsletter features best Choose a topic heading of your choice for the newsletter and
exclusive insights, trend analyses practices, trends, thought- align your thought leadership content with AMA editorial. Topics
and more. This weekly email leading strategies and case
can include:
extension of the flagship AMA studies through both original
magazine, Marketing News, reporting and curation. Topics
• Career • Sales & • Data & • MarCom
also offers a curated look at include social media, customer
• Strategy Marketing Analysis • Internet of
important marketing stories service, Big Data, research and
culled from other sources around insights, and email marketing. • Branding • Digital • Innovation Things
the web. • Customer • Research • Mobile • MarTech
Experience • Advertising • Global
E-Newsletters (continued)
PROFESSIONAL
ama.org/newsletters
Academic Resources
ACADEMIC
News, Events and Resources for Marketing Scholars and Educators
Monthly | Targeted to marketing scholars and educators
Subscribers: 68,000+
Tailored for marketing scholars and educators, this e-newsletter features news specifically
for the academic community. Content includes conference news, award announcements,
teaching tips, new research insights and top articles from AMA journals.
COLLEGIATE
Subscribers: 85,000+
Job Search Resources e-newsletters, including the Career e-newsletter, feature the latest career and
hiring advice tailored to the marketing industry, as well as useful job resources and employment listings.
Student Resources
Informing the Next Generation of Marketers
7 issues I Targeted to collegiate students and faculty advisors
Subscribers: 61,000+
Student Resources e-newsletters are the primary channel the AMA uses to communicate important
collegiate announcements, best practices and engagement opportunities for the generation Z audience.
It’s a great place to advertise your careers, products and services.
Banner Ads
PROFESSIONAL
The AMA website, ama.org, is the go-to source for marketers
across the field. With more than 350,000 site visitors per month,
your ad will get significant exposure — and clicks!
hoose from a wide range of monthly packages designed for any size
C
marketing budget. Target Your Message!
Put your message front
Contact us about banner ad options and availability. and center on the Home
page or align it with a
specific topic or audience.
ACADEMIC
728 x 90 Contact us for a list of
topics currently available
for targeting.
COLLEGIATE
300 x 250
Programmatic Advertising
PROFESSIONAL
Target AMA members as they visit popular
websites around the internet on their computer,
tablet or mobile device!
Leverage advanced marketing technology to display your
advertising messages to more than 51,000 marketing
decision-makers.
300 x 250
336 x 280 Average
CTR = .26
728 x 90
Average
468 x 60 CPC = $10
160 x 600
250 x 250
200 x 200
Mobile: 320 x 50
After booking your campaign, you will have
Mobile Interstitial: 320 x 480
access to your own portal to track your campaign
Interested in more programmatic options? We will soon be able performance. Our team can to help you adjust and
to offer native advertising and Facebook-specific campaigns! optimize your campaigns.
PROFESSIONAL
ama.org/marketingnews
Taking
the Emotion
This award-winning magazine engages marketing decision-makers with Out of
NonproFIts
the high-level content they need to learn, innovate and succeed: How to set
sentimentality
aside and focus
on the business
Taking
the Emotion
ACADEMIC
Out of
• Company profiles
• Case studies
• Q&As with experts
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• Scholarly content and findings from AMA journals
PROFESSIONAL
Marketing News Reach:
purchase-making decisions
WHY
49 minutes
WE BUY
WHAT
Readers spend an average of with the magazine each month WE BUY
AMERICAN MARKETING ASSOCIATION AMA.ORG JANUARY 2018
WHY
WE BUY
ACADEMIC
WHAT
WE BUY
JANUARY 2018
JANUARY 2018
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Full Page $2,875 $2,585 $2,455
1/2 Page $2,090 $1,880 $1,790
1/4 Page $1,075 $975 $930 WE BUY
WHAT
Back Cover $3,305 $2,975 $2,825 WE BUY
WHY
Inside Front Cover $3,165 $2,850 $2,700 AMERICAN MARKETING ASSOCIATION AMA.ORG JANUARY 2018
WE BUY
Marketing NewsWHAT
is published 10
Note: All ads are full color. All prices are per ad. WE BUY
times per year, making
WHY ad planning
easy. Contact us for ideas on the
AMERICAN MARKETING ASSOCIATION AMA.ORG JANUARY 2018
Contact us for print ad specs and custom options! Ads start at $1,075.
PROFESSIONAL
Marketing News Featured Topics are tied to content in AMA e-newsletters, events and more, allowing you to reach your audience
through a synchronized, multichannel ad campaign.
ACADEMIC
February The Design Issue* AMA Winter Academic
Conference
Sponsored content deadline: Featuring:
December 22, 2018 • Branding: The Good, the Bad and the Ugly
Ad deadline: • Inside the minds of great graphic designers
January 7, 2019
• Web Design 101: The best tools and tricks for small marketing teams
PROFESSIONAL
ISSUE DATE ISSUE THEME & FEATURED TOPICS BONUS DISTRIBUTION
ACADEMIC
Sponsored content deadline: Featuring:
June 22, 2019 • Features on universities’ lead generation and nurturing efforts
Ad deadline: • Next practices for reaching millennials through social media/video
July 9, 2019
PROFESSIONAL
Put your solution in the hands of every AMA member Marketing ShowcaSe: higher education
additional exposure
PROFESSIONAL
marketingresourcedirectory.ama.org
The AMA Marketing Services Search is all new for 2019! Our brand new,
mobile-optimized platform with advanced search capabilities enables you to
maximize the way you engage marketers as they make purchasing decisions.
ACADEMIC
The Marketing Services Search is where the marketing community looks for
vendors and service providers — make sure you are listed!
Recruiting
Recruiting Opportunities
PROFESSIONAL
Need a dynamic marketer for your team? Have an open position
at your university? Look no further than the AMA.
ACADEMIC
Imagine 1,400 ambitious marketing students all in one Advertising
place ready to start their career. We do the vetting so Marketing News is a cost-
you find the best candidates for your marketing and effective way to recruit new
sales openings all in one place. Expect higher-quality talent. Classified ads start at $165
talent than your typical career fair. for up to 50 words, and display
Recruitment packages start at $1,000. classifieds start at $150 per
column inch (1-inch minimum).
COLLEGIATE
Academic Placement
AMA Academic Placement Hiring Event AMA Academic Job Board
This is the industry’s largest academic employment Connect with talented marketing academics from
event. Doctoral students connect with colleges and around the world for teaching or research positions.
universities ready to hire over a four-day period. Postings start at $359.
Reserve your meeting space to connect with these
budding academic scholars.
Packages start at $459.
Packages and
Special Opportunities
Academic Programs
Dedicated Email
Promote your company’s latest teaching tools, sponsored content or white paper
and drive traffic to your website.
Our partnership with
AMA has enabled us to
Target: 25,000+ marketing scholars and educators | 1 for $3,500 or 3 for $10,000
connect directly with
the key decision-makers
ACADEMIC
Academic E-Newsletter Banner Ad in the higher education
Strategically place a banner ad with the sponsored topic of your choice to a marketing community, all
targeted academic audience. while in an environment
Target: 25,000+ marketing scholars and educators | 3 issues | Banner ad size: 468 x 60 | Starting at $500
that is conducive to
innovation and forward
thinking.
Teaching Tool Video in Academic Resource Center
—Dr. Ernest Cadotte, Owner,
Feature your classroom teaching tool on the AMA Academic Resource Center to
Marketplace® Simulations
drive traffic to your tool or website.
6-month video run | $2,500
PROFESSIONAL
Our introductory packages are a great way to try out some of the many
AMA advertising and sponsorship opportunities. Multiple touchpoints over
three months give you in-depth exposure with your target audience.
Introductory Package 1
$15,000 (Retail value: $19,000 — a 22% savings!) SAMPLE CALENDAR
Includes: PRODUCT August September October
Introductory Package 2
$20,000 (Retail value: $25,000 — a 20% savings!) SAMPLE CALENDAR
Includes: PRODUCT August September October
The following packages connect you with two of our highly engaged audiences.
Each includes multiple benefits and touchpoints throughout the year.
Collegiate Package
$9,500 (Retail value: $10,000) SAMPLE CALENDAR
Includes: PRODUCT Jan Feb Mar Apr
• 1 Dedicated email Dedicated email X
• Featured content and banner ad in Collegiate e-newsletter X
Collegiate e-newsletter
ACADEMIC
Collegiate Conference X
• Exhibit table at Collegiate Conference Collegiate Conference Career Fair X
• Collegiate Conference Career Fair
Academic Package
$9,500 (Retail value: $10,000)
SAMPLE CALENDAR
Includes: PRODUCT Feb Apr Jun Aug
• 1 sponsored content article or video in Academic Resource Center X
COLLEGIATE
Academic Resource Center
Academic e-newsletter X
• Featured content and banner ad in
Winter AMA Academic Conference X
Academic e-newsletter
Summer AMA Academic Conference X
• Exhibit table at Winter AMA
Academic Conference
• Exhibit table at Summer AMA
Academic Conference
PROFESSIONAL
Looking to gain traction in specific markets across the U.S. and Canada?
AMA’s turnkey local events are a great solution.
• Los Angeles
AMA Team
Gary Stallings
Sally Schmitz
Alliances Account Executive
Production Manager
[email protected]
[email protected]
312.542.9027
312.542.9038