JOLLIBEE

History
In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao, Quezon City. The
outlet later began offering hot meals and sandwiches upon request from customers. When the food items
became more popular than ice cream, the family decided to convert the ice cream parlor into a fast food
restaurant which became the first Jollibee outlet in 1978. Management consultant Manuel C. Lumba advised the
family on the change in strategy.
The company that would be managing the chain of fast food, Jollibee Foods Corporation was incorporated in
January 1978.[note 1] By the end of that year, there were seven branches in Metro Manila. The first franchised
outlet of Jollibee opened in Santa Cruz, Manila in 1979.
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981
by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.
The first Jollibee store overseas opened in Taiwan in 1986 which is now closed. Jollibee continued to expand
and set up outlets both within the country and abroad. Mr. Tan Caktiong, the son of poor Chinese immigrants, is
now a billionaire.
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Tagline
"Langhap-Sarap"

Mission and Vision

To serve great tasting food, bringing the joy of eating to everyone.

Organizational Company
Jollibee Foundation

Strategies of the Business

Customer satisfaction has always been key to Jollibee’s success.

Banco De Oro
History

BDO Unibank was established on January 2, 1968, as Acme Savings Bank, a thrift bank with just two branches
in Metro Manila. In November 1976, Acme was acquired by the Sy Group, the group of companies currently
owned by retail magnate Henry Sy, and renamed Banco de Oro Savings and Mortgage Bank. In December
1994, BDO became a commercial bank and was renamed Banco de Oro Commercial Bank. In September 1996,
BDO became a universal bank, which led to the bank's name being changed to the current Banco de Oro
Universal Bank (BDO Unibank). It is one of the many banks owned by a Chinese-Filipino in the Philippines
(others include Metrobank and Chinabank). BDO Unibank eventually became involved in insurance services in
1997 (it is a bancassurance firm) by establishing a subsidiary called BDO Insurance Brokers. In 1999, BDO
Unibank expanded its insurance services through partnerships with Zamora Assurance and Assicurazoni
Generali s.p.a., one of the world's largest insurance firms, and Jerneh Asia Berhad, a member of Malaysia's
Kuok Group. Later, BDO Unibank. partnered up with its insurance affiliates, which are Generali Pilipinas Life
Assurance Company and Generali Pilipinas Insurance Company, in March 2000.

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Tagline

“We Find Ways”

Mission and Visions

We shall be at the forefront of the leasing and financing industry in the Philippines and in the Asia Pacific
Region. We shall have the most extensive market reach and shall be composed of highly trained, technically
competent and upright professionals working as a team and contributing to the growth of the nation and the
communities we serve. Recognizing that the customer is the focus of our activities, we shall lead the industry by
providing modern and relevant financial services which exceed their expectations. We are in business for our
customers, shareholders and employees. We shall deliver creatively innovative products and cross-sell the BDO
Unibank Group’s services supported by procedures, systems and processes which will ensure utmost customer
satisfaction. We shall recognize and reward excellence in our employees and shall provide an environment
conducive to maximizing their potentials as we work cohesively as a team. We shall generate consistently high
returns for our shareholders.

Organizational Company

BDO Foundation

Strategies of the Business

We seek to achieve strategic resilience by incorporating sustainability in the way we do business. We aim to
embed sustainability principles when making decisions, assessing relationships, and creating products.
Chooks-to-Go
History

Chooks-to-Go was launched by Bounty Agro Ventures, Inc. in 2009. Its name combines "chooks" (the
Australian casual term for chicken) with "to-go" to indicate its take-out-only format. To differentiate its
products from those of competitors, it is marketed as the only roast chicken that can be enjoyed without the use
of sauce (masarap kahit walang sauce). This caters both to the Filipinos' love for family gatherings, and the
growing market segment of busy consumers with limited time for food preparation. Since its launch, sales have
stabilized to near industry-level average volume per store. To reach out to more customers, the company opened
more outlets. By the end of 2011, Chooks-to-Go had more stores than the next five most-numerous roast
chicken chains combined. In 2012, it was recognized as the top chicken-focused restaurant chain in the country.
To keep up with the growth, the brand expanded its broiler and breeder operations. Currently, around 200,000
birds are processed daily, with about half of this set aside for Chooks-to-Go outlets. The company targets an
annual production of around 100 million birds by the end of 2013.In an awarding ceremony held last December
11, 2013 entitled “Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate,"
Chooks-to-Go was the singular roasted chicken brand selected to carry the Superbrands Awards Seal for 2013
to 2015.

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Tagline
“Masarap Kahit Walang Sauce”

Mission and Visions

Our Mission – is to provide freshly cooked food of the best value in every neighborhood.

Our Vision – is to be the preferred take-out store of freshly cooked food serviced by highly motivated and well-
trained people.

Organizational Company
None

Strategies of the Business

Food safety is constantly monitored and HACCP certification is underway. Chooks to Go adopted a new
approach to marketing roast chicken and processed meat products that focused on take-out customers only. The
major advantage of this strategy is its very low overhead and fixed costs.
Chowking
History

In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened its
franchising operations[2] and made its entry into the provincial markets the same year. On January 1, 2000,
Chowking became a wholly owned subsidiary of Jollibee Foods Corporation. The new owner commenced store
renovations to create a new corporate look for Chowking that would result in a comprehensive change for each
store.

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Tagline
“Tikman Ang Tagumpay

Mission and Visions

Vision - To be the go-to Quick Service Restaurant for Chinese food that inspires success as we deliver superior
value through our great-tasting and affordable meals

Mission - To bring the joy of eating to everyone by serving great-tasting food!

Organizational Company

Jollibee Foundation

Strategies of the Business

a business-friendly and family-oriented restaurant. To achieve optimum customer satisfaction and establish
reputation in the food business.
San Miguel Corporation
History

In 1889, a well-known Manila businessman, Enrique María Barretto de Ycaza y Esteban, applied for a royal
grant from Spain to establish a brewery in the Philippines. He was awarded the grant for a period of twenty
years. On September 29, 1890 (Michaelmas, or the feast day of Saint Michael the Archangel), La Fábrica de
Cerveza San Miguel was declared open for business. Located at 6 Calzada de Malacañang (later called Calle
Avilés), the brewery took its name from arrabal (suburb or district), San Miguel, Manila. The facility had two
sections: one devoted to the production of ice with a daily capacity of 5 tons, and the other to beer production.
The brewery was the first in Southeast Asia using the most modern equipment and facilities of the day. With 70
employees, the plant produced 3,600 hectolitres (about 47,000 cases) of lager beer during the first year and
subsequently produced other types of beer, notably Cerveza Negra, Eagle Extra Stout and Doble Bock.Early
success led to the expansion of the business and Barretto decided to incorporate his brewery. On 6 June 1893,
the company was incorporated and registered with a capital of P180,000. Those forming the corporation were
Barretto, Pedro Pablo Róxas y Castro, Gonzalo Tuasón y Patiño, Vicente D. Fernández y Castro, Albino
Goyenechea, Benito Legarda y Tuáson and the heirs of Don Mariano Buenaventura y Chuidan.Pedro Pablo
Róxas was soon appointed manager, playing a prominent role in the development of the firm. He was the active
member of the firm until 1896, when he left for Europe. Prior to his departure, he acquired Barretto's shares in
the company worth P42,000.

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Tagline
“Your World Made Better”

Mission and Visions

It is the Mission of San Miguel Power Association, Inc. to demonstrate corporate responsibility and community
service while providing our members with safe, reliable, cost effective and environmentally responsible
electrical service.

Organizational Company
San Miguel Foundation

Strategies of the Business

San Miguel intends to further enhance our market position in the Philippines by leveraging the company's
financial resources and experience to allow it to continue to introduce new products and services.
Ayala Corporation
History

The company began in 1834 with the formation of a distillery owned by Casa Róxas, a partnership between
Domingo Róxas and Antonio de Ayala. The distillery was the maker of Ginebra San Miguel and was later
acquired by La Tondeña, Inc. in 1929. In the late 19th century, Ayala participated in the construction of the
Puente de Ayala (Ayala Bridge) over the Pasig River in Manila. Built of wood in 1872, the bridge was
reconstructed in steel in 1908 and became the first steel bridge in the Philippines. In 1888, Ayala introduced the
first tramcar service in the Philippines. Ayala was responsible for the development of Makati as the financial
district of Manila and the Philippines after World War II.In April 2010, FinanceAsia named Ayala Corporation
as the best-managed company in the Philippines, as well as best for corporate governance and best for corporate
social responsibility.In 2011, Ayala began building its renewable energy portfolio, beginning with a joint
venture with Mitsubishi for solar power, the purchase of the iconic Northwind farm for wind power, and its
joint venture with Sta. Clara Power for run-of-the-river hydro power. Ayala will contribute 1000 MW to the
Philippine power supply, by 2015.[4] In 2015, FinanceAsia awarded Ayala Corporation as the Best Managed
Company in the Philippines in the 15th annual survey of top public companies in Asia.

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Tagline

“Generations Ahead”

Mission and Visions

Anchored on values of integrity, long-term vision, empowering leadership, and with a strong commitment to
national development, Ayala fulfills its mission to ensure long-term profitability and value creation.

Organizational Company

Ayala Foundation

Strategies of the Business

can use their core competencies to come up with sustainable corporate social responsibility programs that help
uplift the lives of the underprivileged.
Manila Hotel
History

When the United States took over the Philippine Islands from the Spanish in 1898 after the Spanish–American
War,[8] President William McKinley began Americanizing the former Spanish colony. In 1900 he appointed
William Howard Taft to head the Philippine Commission to evaluate the needs of the new territory. Taft, who
later became the Philippines' first civilian Governor-General,[9] decided that Manila, the capital, should be a
planned town. He hired as his architect and city planner Daniel Hudson Burnham, who had built Union Station
and the Postal Square Building in Washington. In Manila, Burnham had in mind a long, wide, tree-lined
boulevard along the bay, beginning at a park area dominated by a magnificent hotel. To execute Burnham's
plans, Taft hired William E. Parsons, a New York City architect, who envisioned an impressive, comfortable
hotel along the lines of a California mission but grander. The original design was an H-shaped plan that focused
on well-ventilated rooms on two wings, providing grand vistas of the harbor, the Luneta, and Intramuros. The
top floor was, in fact, a large viewing deck that was used for various functions, including watching the
American navy steam into the harbor.

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Tagline

“Experience the grandeur of The Grand Dame”.

Mission and Visions

Our Vision
To be the first choice for guests, colleagues, shareholders and business partners.
Our Mission
To delight our guests every time by creating engaging experiences straight from our heart.

Organizational Company

Manila Prince Hotel Foundation

Strategies of the Business

Innovation is a management tool that people with an entrepreneurial “mindset use to exploit change as an
opportunity for a different business or service, and can be learned and practiced”
Meralco
History

Organized in 1891 and beginning operations in late 1894, La Electricista was the first electric company to
provide electricity to Manila towards the close of the Spanish era. La Electricista had built a central power plant
on Calle San Sebastian (now Hidalgo Street [1][2] ) in Quiapo, Manila.[3] On January 17, 1895, its streetlights
were turned on for the first time and by 1903, it had about 3,000 electric light customers.

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Tagline

"May LIWANAG ang BUHAY."

Mission and Visions

Our Mission is to provide our customers the best value in energy, products and services. Our Vision is to be a
world-class company and the service provider of choice.

Organizational Company
One Meralco Foundation, Inc.

Strategies of the Business

energy efficiency
Mercury Drug
History

The company began on March 1, 1945 with a single drugstore owned by Mariano Que (d. April 15, 2017). He
named it after Mercury, the messenger of the gods in Roman mythology, whose caduceus is sometimes used as
a symbol of medicine. The store began cutting packaged, bulk items into single pieces and selling them
individually; this practice is colloquially called tingí-tingì in Filipino. During its foundation, it is the second
oldest established drugstore chain in the country (after South Star Drug, which established in 1937 - eight years
earlier).Upon the invitation of Ayala Corporation, Mercury Drug opened its second branch in May 1963 at a
developing commercial center in Makati now known as the Ayala Center.In 1965, Mercury Drug established its
landmark branch by Plaza Miranda, Quiapo, Manila, which is notable for its large outdoor LED screen.In 2001,
then Trade secretary Mar Roxas described Mercury drug as a "near monopoly" and said it has 70 percent share
of the domestic market (hence, it is now facing competition from mentioned-above South Star Drug - which the
latter eventually acquired by Robinsons Retail in 2012 - and SM-owned Watsons Philippine franchise).As of
2017, Mercury Drug has reportedly over 1000 branches across the country. Recently, it opened a new building,
MDC100, located in Eastwood City, Quezon City.

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Tagline
“nakasisiguro gamot ay laging bago,”

Mission and Visions

Mission Statement:To serve our customers- to have what they want, when they want it, where they want, ithow
they want it.Vision Statement:To continuously be the leading trusted and caring drugstore.

Organizational Company

Mercury Drug Foundation

Strategies of the Business

to serve you, to have what you want – when, where and how you want it.
Philippine Airlines
History

Formerly one of the largest Asian airlines, PAL was severely affected by the 1997 Asian financial crisis. In one
of the Philippines' biggest corporate failures, PAL was forced to downsize its international operations by
completely cutting flights to Europe and Middle East, cutting virtually all domestic flights except routes
operated from Manila, reducing the size of its fleet, and laying off thousands of employees. The airline was
placed under receivership in 1998, and gradually restored operations to many destinations. After PAL's exit
from receivership in 2007, PAL embarked on a frequent revamp of management. However, PAL's vision to re-
establish itself as one of Asia's premier carriers, is still the matter of greatest importance.

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Tagline

“The Heart Of The Filipino”

Mission and Visions

Mission – To become the dominant carrier in the Asian region.

Vision – To conduct and maintain safe, reliable, and cost-effective flight operations.

Organizational Company
PAL Foundation

Strategies of the Business

providing the total quality travel experience to all our customers.