Kanpur Confectioneries Private Limited - Case Study
Kanpur Confectioneries Private Limited - Case Study
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Problem Definition: To decide whether they should accept the proposal of APL to become
one of its contract manufacturers.
Options:
1. To make profit.
2. To improve sales of their biscuit brand MKG.
3. To have control and independence on their manufacturing unit.
4. To follow management principles laid down by the family.
Evaluation-
Recommendation-
Based on evaluation, option 1 that is they should accept APL’s proposal looks best. Not
only they will cover some of the losses, but in long run it will be helpful for the company as they
will learn new techniques and learn about minimising their wastage and using resources
efficiently to reduce manufacturing costs. They should keep working on their brand MKG
biscuits and work to improve its sales also.
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