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Trends and Challenges of Management in Global Scenario

The management functions are planning and decision making. Organizing, leading, and
controlling are just as relevant to international managers as to domestic managers. International
managers need to have a clear view of where they want their firm to be in the future; they have
to organize to implement their plans: they have to motivate those who work lot them; and they
have to develop appropriate control mechanisms.

1 Planning and Decision Making


Planning and Decision Making in a Global Scenario To effectively plan and make
decisions in a global economy, managers must have a broad based understanding of
both environmental issues and competitive issues. They need to understand local market
conditions and technological factor that will affect their operations. At the corporate
level, executives need a great deal of information to function effectively. Which markets
are growing? Which markets are shrinking? Which are our domestic and foreign
competitors doing in each market? They must also make a variety of strategic decisions
about their organizations.

2 Organizing
Organizing in a Global Scenario Managers in international businesses must also
attend to a variety of organizing issues. For example, General Electric has operations
scattered around the globe. The firm has made the decision to give local managers a
great deal of responsibility for how they run their business. In contrast, many Japanese
firms give managers of their foreign operations relatively little responsibility. As a
result, those managers must frequently travel back to Japan to present problems or get
decisions approved. Managers in an international business must address the basic issues
of organization structure and design, managing change, and dealing with human
resources.

3 Leading
Leading in a Global Scenario We noted earlier some of the cultural factors that affect
international organizations. Individual managers must be prepared to deal with these
and other factors as they interact people from different cultural backgrounds
.Supervising a group of five managers, each of whom is from a different state in the
United States, is likely to be much simpler than supervising a group of five managers,
each of whom is from a different culture. Managers must understand how cultural
factors affect individuals. How motivational processes vary across cultures, how the
role of leadership changes in different cultures, how communication varies across
cultures, and how interpersonal and group processes depend on cultural background.

4 Controlling
Controlling in a Global Scenario Finally, managers in international organizations must
also be concerned with control. Distances, time zone differences, and cultural factors
also play a role in control. For example, in some cultures, close supervision is seen as
being appropriate, whereas in other cultures, it is not like wise, executives in the United
States and Japan may find it difficult to communicate vital information to one another
because of the time zone differences. Basic control issues for the international manager
revolve around operations management productivity, quality, technology and
information systems.

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