A Research Agenda For Social Entrepreneurship
A Research Agenda For Social Entrepreneurship
social entrepreneurship
The social economy is a collective term for the part of the economy that is
neither privately nor publicly controlled. It includes non-profit organisations
as well as associations, co-operatives, mutual organisations and foundations.
Social enterprises are included in the social economy, however they are
distinctive from many non-profit organisations in their entrepreneurial
approach to strategy, their innovation in pursuit of social goals and their
engagement in trading.
Although global data on the non-profit sector is becoming more readily available
(Salamon and Anheier 1996), the size and scale of the social enterprise sector
in the UK, Europe and US have yet to be mapped conclusively. In the UK,
various databases have gathered information from social enterprises, however
some are listed by region, others by legal constitution, and a comprehensive
database of social enterprises has yet to be produced. Insight into the size
of the social enterprise sector is provided by the GEM survey (GEMUK 2004)
that included social enterprises for the first time in 2003, however the survey
does not provide reliable estimates of the size of the sector for the whole of
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the UK. Overall, the survey revealed that 6.6 percent of the UK population
was engaged in some form of activity that has a social or community purpose,
compared to 6.4 percent for mainstream entrepreneurial activity.
Although many publications have provided an insight into the origins of social
enterprises in the UK, Europe and the US, a systematic analysis of social
entrepreneurship in relation to national and international macro-economic
trends has yet to be produced. This would be useful for comparing current,
and forecasting future, rates of social enterprise creation and establishing
the necessary support network and infrastructure requirements to encourage
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them.
According to the OECD (2003), the non-profit sector has become more
entrepreneurial, and social enterprises are more entrepreneurial than other
non-profit organisations (EMES 1999). For Schumpeter (1936) and Drucker
(1985) innovation is a fundamental part of entrepreneurship. Innovation is
the process through which something new and/or different (Drucker 1985),
and of value is created and made available to society that had previously not
been available. New combinations might involve the introduction of a new
economic good and a new method of production, the opening up of a new
market, the conquest of a new source of raw materials, and/or the creation of
the new organisation of an industry (Schumpeter 1936).
MODES OF ORGANISATION
RESOURCE ACQUISITION
Although there are many publications that deal with funding social enterprise,
much of this work consists of practical manuals on how to fund raise and how
to write a funding proposal. A useful overview of financial tools for the non-
profit sector has been published by INAISE (see endnote 3). Research that
explores the financial structure of social enterprises, the impact of different
sources of finance on the strategy and management of the social enterprise,
and the relationship between the funding mix and success or failure of the
social enterprise would provide valuable information for the sector, funding
organisations and policy makers. Research that investigated the motivations
and investment choice process of social investors, either institutionally or as
social business angels, would also be valuable for the sector.
There are many research opportunities connected with the acquisition of non-
financial resources. In the UK, the strategy of physical asset acquisition has
been promoted as a means of generating an independent revenue stream
for the social enterprise. Research that investigated the impact of asset
transfer and asset development on success, or failure, of the social enterprise
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would provide valuable information for the asset source and the sector. In
addition, problems and barriers to asset transfer, and their solution, would
also yield important information that could guide the long-term survival of
social enterprises. Further, many social enterprises rely on a combination of
employee and volunteer labour, however little is currently known about the
challenges of recruiting, managing and controlling employees and volunteers
together, and research in this area could generate new theories about
employee and volunteer motivation and rewards.
OPPORTUNITY EXPLOITATION
For example, the social purpose of the organisation may appeal to specific
types of individuals and lead to innovation in management practice in terms
of policy, procedures and organisational culture. This has the potential to
establish new management models that capitalise on enterprise, reciprocity
and relational assets. New models of governance that accommodate the
plurality of stakeholders typically associated with social enterprises might also
be identified.
PERFORMANCE MEASUREMENT
Social enterprises mainly operate at the local level, providing goods and
services that have an impact individually, but which also have an impact
collectively for communities and society. By helping individuals to acquire
the skills needed to return to work, local disparities in service provision,
access to services and skills levels can contribute to building social capital
and cohesion. There are many research opportunities associated with social
enterprise performance measurement and some of these are outlined below.
The societal preference for monetary measures means that although some
social benefits may be converted to financial metrics (Dees and Anderson
2003), other social impacts and intangible returns are more difficult to quantify
and may in some cases be impossible to measure. Just as Putnam (2000)
used proxy measures for assessing social capital, proxy measures for social
benefits might be used, such as: changes in demand for specific services,
for example, for drug, alcohol, and medical services; raised educational
attainment; increased self-esteem and individual and community well-being;
reductions in neighbourhood disturbances.
The outputs of social enterprises are not restricted to firm level and extend
to the local and macro economy. Drawing on findings from mainstream
entrepreneurship, social enterprises might positively affect local development
in terms of employment, income growth, increases in tax revenue, enhanced
provision of services, increases in local income retention, and demonstration
and motivation effects (OECD 2003b). At macro-economic level, the outputs
of social enterprises contribute to welfare reform, perform a re-distributive
function for resources between different societal groups, stimulate social
innovations and generate employment opportunities (Borzaga and Santuari
2003).
In the UK, a wide range of for-profit and non-profit organisations offer practical
training for employees and volunteers in social economy organisations. Many
of the courses teach the basics of creating and running a social enterprise
such as raising finance, marketing, and how to write a business plan. This
information is essential for practitioners and the profusion of training courses
is a reflection of the high level of demand. However, these courses tend not
to be concerned with theory development or policy implications, and their
material does not lend itself to academic courses.
CONCLUSION
This paper has outlined eight social entrepreneurship research themes each
of which would provide valuable information for academics, practitioners and
policy makers. At present, research in social entrepreneurship in the UK is
hindered by the lack of standard and universally acceptable definitions of
social enterprise, social entrepreneur and social entrepreneurship as well as
the absence of a national register of social enterprises. It is likely that, in the
UK at least, these deficiencies will be overcome in the near future, enabling
future research that uses standard definitions and gathers survey data from
the national population to be more valid and reliable. To maximise value from
limited resources, the many research opportunities identified in this paper
need researchers from different institutions to work together to produce valid,
reliable and comparable data that can be shared by researchers, policy makers
and those with an interest in social entrepreneurship. To advance knowledge
and understanding, research should be grounded in existing management
and entrepreneurship theories. Although most social enterprises are small
organisations that serve a local constituency, international research is also
essential for generating and testing theory and sharing best practice between
countries. Rigorous and robust conceptual and empirical research will benefit
practitioners, academics and policy makers, but most of all, the individuals
and communities for whom social enterprises are created.
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This paper was presented at the Social Enterprise workshop, British Academy of
Management Annual Conference, St Andrews University, Scotland. To order reprints
please contact the author at 44 (0) 1223 766592 or e-mail [email protected]
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