Feasibility
Feasibility
O N
C A B L E T V
Acknowledgment 04
History & Introduction of CATV 05
Vision, Mission & Objectives 06
Technical Feasibility 07
Economical Feasibility 12
Operational Feasibility 16
Marketing Plan 19
Future Plan 21
Organization Structure 22
Attached
Letter Head
Application Form
Billing Card
Promotional Letter
This project enhanced our innovative skills and practical knowledge of the
topic assigned to us. The report is a comprehensive note on Cable TV’s
feasibility that will help the reader to understand the core concept.
Writing a report starts with a vision, To bring that vision into reality takes
handsome efforts. We specially thank to Mr. Obaid, College Road, RWP,
who had helped us very much in completing this project successfully. We had
put great effort and sincerity to finish this project.
Vision
To pave the path for development of ATM (Asynchronous Transfer Mode)
Mission
To provide cable network services all over Pakistan
Objective
Our objectives are to:
Quality Policy
TECHNICAL FEASIBILITY
CABLE TV
I S L A M A B A D.
Dish Antenna receives signal from the satellite. It’s output goes in Small Combiner.
The output of this Small Combiner will then goes to the Satellite Receivers. Each
channel will be tuned on its own unique receiver. Now the output of Satellite
Receivers with other inputs like; SP-TV, Decoders, Radio channels as well as the
movie played with VCR will go to Big Combiner, here all channels are Multiplexed
(FDM; Frequency Division Multiplexing). This signal is then amplified through
Distributor Amplifier and become input of Splitter. These splitters split the
multiplexed signal in required lines and then distributed to Subscribers by following
Tree Topology. If the signal has to travel more than 305 M than a Repeater will be
added.
There is also another technology called Compress Unit, which includes 5 different
units in it. These units are Receiver, Audio Combiner, Receiver Combiner, Audio
Equalizer, and Modulator. But uptill now it has no repairing facility, if some thing
will go wrong then we have to replace the whole Compress unit.
Tree Topology
The signal is distributed by using Tree Topology with the help of Splitters. At each
Splitter 3DB of signal is loss. So in order to keep signal strength, Repeater will be
used after 305 M.
Each subscriber can get Internet Facilities via cable. Our cable company provides
and manages one or more direct connections—typically a T1 or T3 circuit—to the
cable headend. The available Base Bandwidth that is not used by the TV channels and
radio will be dedicated to COMSATS connection(s).
Distributor Amplifier
Small
Combinor
Big
Combinor
Decoder
Technology Next
In future when the present cable network will turn around and other services can be
achieved via cable then an effective Open Access solution, however, must include
following key components:
Technical Facilities
The cable operator is responsible for maintaining an adequate broadband connection
to each subscriber’s home. Since subscribers connect their modems directly to the
cable operator system, which could impact the operator’s core video services, the
operator has the option of disabling individual subscribers via CMTS. Typically this
would only happen in the case of a subscriber tampering with the cable system for
illegal access or abusive practices such as running prohibited protocols or services on
the cable network that are in direct violation of a subscriber’s cable service
agreement.
Subscriber management is primarily the responsibility of the ISP. Each participating
ISP has complete control of its subscribers and their service configurations, such as
mail servers, news servers, web hosting servers, chat servers, and specialized content
servers. The ISP controls the access to these services through passwords and other
security arrangements much like they do with dial-up service.
ON
CABLE TV
I S L A M A B A D.
S.N Basis of
Description Cost %
o Estimated
Forecasted Income
Forecasted Income with comparison of equipment utilization for the period of the 5
years are given below:
Estimated Revenue
1500000
1000000
500000
0
1st Year 2nd Year 3rd Year 4th Year 5th Year
Financial Plan
Financial Plan of Info-Tech Cable TV Network is as follows:
Rupee
Financial Plan
s
Owner’s Equity 300000
Loan from Financial Institutions @ 14.5% Citi Bank 175000
Total 475000
Prices of Equipments
Selected System
We will use VHF system at Info-Tech Cable TV Network because it is more
reliable efficient and suitable for long term investment. The picture quality of VHF
system is much better than UHF.
Estimated Price Of
Type of System
Whole System
VHF Rs 275000
UHF Rs 180000
Breakeven Sales:
As per Licence requirement we are allowed to connect 1000 subscribers. Our
calculations are that with 60% efficiency level we will earn 7,57,500 in the first year.
With the increase in efficiency level it is estimated that revenues will be 10,73,125.
Calculations:
ON
CABLE TV
I S L A M A B A D.
PTA
Pakistan Telecommunication Authority is issuing licenses for cable TV in Pakistan.
The office is located in H-8. Before getting a license company has to register as a
firm, if the application is approved. License is provided for specific area. The
licensee locally purchases all the equipments and spread his personal own cable
network.
Application forms for the license can be obtained N.B.P Civic Center Islamabad by
depositing 500 pay draft in favor of PTA A/C# 24600-7. After completing all
necessary documents the application with the Rs 5000 Fee for checking is to be
deposited in the same account with N.B.P.
The concern authority is:
Subscribers have to pay the initial installation charges of Rs.1500 (for two
connections in one house Rs.1800). For first three months, fee is Rs.200 and
afterwards Rs.300. The Internet service will be provided with extra fee of Rs.100 and
the ‘COMSATS’ connection(s) will be used due to its speedy Internet access and high
byes in/out rate.
The firm has distributed 500 forms in the area and advertised through banners and
pamphlets. People gave the positive response and the firm received 396 forms. It was
forecasted by the organization that out of 500 the 87% connections would result in
profits.
Coaxial cables (RG-11) are of magnetic type and the signal gets weaker or distorted
due to other cables under ground i.e. telephone lines and electricity cables in some
areas. The connection between satellite dishes and compress units will be done
through cable RG-6. Same cable will be used for the input of Combiner, Splitter and
Amplifier. The main trunk cable i.e. RG-11 will be used through PTCL poles (on
payment of Rs 10 each) between the streets. From thereon connections between
houses will be done by RG-7. Taps will be used outside the houses, as terminators
used in Computer Networks.
Marketing Plan
As for marketing plan of our project we have tried to do our best in such a short time.
We believe that our efforts will not go in vain. And the success of this project is
definite, whether now or later as it is an era of digital media.
Market Research:
Marketing Research is the foundation of a marketing strategy for any firm or
business. Here we decide which sector of the market to cater to and also carry out
research on that particular segment in order to know their demands. The goal here is
to provide quality service even if it a small segment of the big market. We are not
trying to pursue subscriptions of a large number of customers but to offer them
excellent services.
Development of Sales
We have prepared our advertisements, sales literature, response letters, follow-up
system, forms, subscription procedures (on and offline both), payment options and
customer services facilities. Banners, flyers, advertisements in the local newspapers,
email facility for our customers etc. as per our plan we will keep our customers
informed via e-mail, about the forth coming movies that they can watch at our offered
channels, about their payments, and also send them weekly T.V guide. The guide
would be free of cost for first four weeks.
Promotion
As the promotion strategies we have design Banners, Posters, Pamphlets and sales
promotion letters. Posters and banners are placed in university campus on different
six notice boards. There are four different offers for customers, which are; “Normal
offer, Silver offer, Golden offer and Platinum offer. (brochures attached).
People
Incase there is a need of further information or assistance the subscribers can contact
us by mail. There will be a separate section of e-mail; that will help people fix their
technical problems related to our services or connectivity instantly. Two-way
communication can help in building relationships with customers and result in more
closed set Targets. Customers are more than welcome to send us their suggestions
and comments.
Website
Info-Tech has also developed its website. Customers can download subscription
forms or can submit the form online. URL of website is:
www.infotech.com
Particular attention will be given to ensure that each employee has the level of skills
needed to properly handle task assigned. To provide this level of competence, Info-
Tech Cable Network plans to hire individuals who would have a good working
attitude and understand the need for quality performance, reliability and excellent
customer service.
The setting up of this network requires a small manpower and it is decided that 1
CEO, 2 Managers (Technical and Finance), 1 Officer (Procurement & Purchase), 2
Technical Officers and 2 Technical Helpers are sufficient to start the operations.
FUTURE
As the business expands with the passage of time we wish to improve our services.
Our future tasks will include the following:
• Expand our network services to other areas in Rawalpindi, as well as the number
of channels and also add the ones that are more in demand.
• Improve quality of our service by installing the most advanced technology that
can be made available for the people of Pakistan.
• Play movies on demand (Like Pay-Per view).
New packages or offers may be introduced to attract more people to opt for our
services.
CEO
CEO
Technical
Technical Manager
Manager Finance
Finance Manager
Manager
Technical
Technical Officer
Officer
Officer Procurement
& Purchase
Technical Technical
Helper Helper