Cresta, Joseph Resume
Cresta, Joseph Resume
Cresta, Joseph Resume
PROFESSIONAL EXPERIENCE
JPMorgan Chase & Co. Wilmington, DE
Associate – Credit Card Acquisition Strategy June 2018–Present
• Work with Analytics, Finance, Risk and Campaign Management to build and maintain the quarterly Marketing Roadmap,
establish account goals, and accurately forecast and budget quarterly investments
• Provide due diligence for Affiliate partnerships and digital paid channel investments which includes analyzing product
and partnership P&L performance, marginal/sensitivity analysis and CPA management
• Leverage relationship with a top-tier Marketing Agency to create data-driven consumer analytics to develop innovative
bounty pricing models and to identify new Card Acquisition partnership opportunities
• Support business case development for new strategic initiatives by performing investment analysis and market
research for digital channel testing, new credit card premium offers and new product launches
• Maintain vendor relations with Marketing Agencies and Creative Agencies to monitor campaign performance, ensure
timely and accurate invoicing, and generate recommendations based on learnings
• Stay up-to-date on the latest credit card and consumer lending industry trends and evolving SEO/digital marketing
strategies in order to provide senior management with innovative marketing solutions
LEADERSHIP EXPERIENCE
JPMorgan Chase Delaware Food Drive Wilmington, DE
Team Lead November 2017
• Received a Chase 4th quarter “Five Keys” Recognition Award for winning the 2017 firm-wide food drive in which I
organized and led a team of 50+ individuals that raised over 1,500 pounds of canned goods in one month
EDUCATION
University of Notre Dame – Mendoza College of Business Notre Dame, IN
Bachelor of Business Administration, Accounting August 2012–May 2016