All Rights Reserved
All Rights Reserved
My
name
is
Dr.
Ben
Adkins
and
I’d
like
to
welcome
you
to
“The
Evil
FB
Magician:
FB
Ads
Magic”.
It
is
my
goal
that
this
manuscript
will
change
the
way
you
think
about
using
Facebook
ads
and
in
turn…
it
will
make
your
life
better.
Over
the
last
2
years
I’ve
been
using
Facebook
ads
to
grow
my
offline
business
as
well
as
numerous
offline
businesses
who
have
hired
my
company
to
help
them.
In
the
past
year
and
a
half
I
started
diving
into
using
my
knowledge
of
Facebook
ads
for
online
niches
as
well
and
during
that
time
I’ve
become
a
master
at
getting
traffic
from
Facebook
ads
and
pages.
This
book
is
an
absolute
labor
of
love.
I
put
this
together
because
I
literally
don’t
go
a
day
without
someone
asking
me
a
question
about
how
to
use
Facebook
ads
better.
Not
only
will
you
be
learning
about
the
Facebook
Ad
tricks
I
use
to
get
insanely
cheap
traffic
for
myself
and
my
clients,
I’m
also
going
to
show
you
some
very
specific
tactics
that
we
use
to
put
the
tricks
in
action.
In
section
2
of
this
course
you’re
going
to
learn
the
basics
to
putting
together
successful
ad
campaigns
fast.
In
Sections
3
and
4
you’re
going
to
watch
as
I
put
those
tactics
into
action
and
show
you
what
you’re
about
to
be
truly
capable
of.
A
Quick
Warning:
I
don’t
use
Facebook
ads
in
the
way
that
most
of
the
“Facebook
Ad
Gurus”
or
Big
Companies
do.
This
guide
is
designed
to
help
the
individual
marketer
and
small
business
owner
who
needs
to
run
a
lean
ad
campaign.
If
you
have
millions
of
dollars
to
spend
on
ads
and
don’t
care
if
you
burn
through
that
budget
fast…
If
you
have
all
the
time
in
the
world
and
don’t
mind
wasting
countless
hours
dialing
in
ad
campaigns…
However,
If
you’re
looking
to
get
a
campaign
up
and
running
quickly
and
to
actually
make
money
with
Facebook
Ads
in
the
next
month,
you’re
going
to
absolutely
love
the
things
you
learn
inside.
This
will
not
be
like
any
Facebook
course
you’ve
ever
taken
(unless
you’ve
possibly
taken
one
of
my
courses
before)
Now…
I
don’t
know
about
you
but
I
absolutely
hate
doing
research
when
prepping
a
campaign.
Researching
the
audience
you’re
about
to
target
can
be
one
of
the
most
boring
things
you
can
possibly
do.
For
that
very
reason
I
developed
a
dead
simple
system
that
can
get
you
the
information
you
need
to
run
an
ad
on
Facebook
and,
the
best
part
is,
you
can
do
it
in
less
that
5
minutes.
I
could
walk
you
through
it
but
the
best
way
to
see
how
to
get
awesome
information
on
the
audience
you
want
to
target
is
to
check
out
the
video
I
cut
for
you
below:
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
Using
the
system
from
the
video
you
just
watched
you’ll
be
ahead
of
the
vast
majority
of
advertisers
on
Facebook
(and
it
only
took
you
about
5
minutes
to
get
that
extra
bit
of
valuable
information.
In
the
next
section
I’m
going
to
show
you
how
to
use
the
basic
ad
interface
to
plug
in
the
data
that
you
just
got
so
that
your
ads
can
go
live
and
you
can
start
seeing
results.
Once
you’ve
used
my
“research
method”,
the
next
thing
that
you
need
to
do
is
apply
everything
that
you
just
learned
about
your
target
audience
and
plug
it
into
the
ad
editor
in
Facebook.
This
is
where
most
people
mess
up
and
end
up
paying
a
fortune
for
their
ad.
That’s
a
shame
because
its
needless.
I
have
a
simple
rule
about
Facebook
ads
and
if
you
follow
this
I
can
almost
guarantee
that
you’ll
never
“lose
your
shirt”
on
a
Facebook
ad
campaign
(even
when
the
campaign
is
a
loser).
Now
think
about
that.
Most
people
lose
a
lot
of
money
on
an
ad
because
they
let
a
losing
ad
run
too
long.
Don’t
let
that
be
the
case.
Now…
The
secret
in
all
successful
ads
is
targeting.
In
the
following
video
I’m
going
to
show
you
how
to
access
the
Facebook
ad
editor
and
setup
your
ad
for
success.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
In
the
next
section
I’m
going
to
teach
you
about
something
that
not
a
lot
of
people
are
utilizing.
It’s
called
“custom
audiences”
and
the
only
way
you
can
use
this
feature
is
by
using
something
called
the
“power
editor”.
Don’t
let
that
intimidate
you.
I’m
going
to
walk
you
through
the
entire
process
and
show
you
exactly
how
easy
it
is
to
target
your
audience
even
better
(and
get
cheaper
clicks
in
the
process.).
On
top
of
the
ad
targeting
features
that
you
learned
in
the
last
section,
you
can
now
target
people
by
their
Email
Address,
Phone
Number,
or
UID
(I’ll
explain
more
about
this
in
the
video
that
follows).
This
is
powerful
for
a
multitude
of
reasons.
The
core
reason
that
you
need
to
focus
on
right
now
is
that
it
allows
you
to
target
even
deeper
and,
because
of
that,
get
even
cheaper
clicks
than
you
did
before.
Rather
than
bore
you
with
a
bunch
of
text
on
the
matter,
I
cut
you
a
video
that
explains
how
to
access
custom
audiences
(it
isn’t
available
on
the
main
ad
interface)
as
well
as
use
it
in
a
dead
simple
(but
powerful)
way.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
Should
you
use
CPM
(cost
per
impression)
or
CPC
(cost
per
click)?
The
answer
is
very
simple
but
learning
this
one
thing
is
enough
to
put
you
ahead
of
99%
of
the
people
using
Facebook
ads.
In
the
next
chapter
I’m
going
to
share
the
dead
simple
way
that
we
decide
on
how
to
bid
on
our
Facebook
ads.
Before
we
decide
whether
or
not
to
use
CPC
or
CPM
I
am
always
asking
these
questions.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
Now…
I’m
not
going
to
bore
you
with
a
bunch
of
theory.
I’m
going
to
show
you
some
of
my
best
ad
image
tricks
so
that
you
can
easily
create
a
winning
image
for
any
ad
you
ever
come
up
with.
One
of
the
main
problems
that
I
see
is
that
folks
are
using
“tricks”
to
make
their
images
stand
out
without
any
regard
as
to
why
that
trick
actually
works.
To
truly
be
good
at
selecting
images
for
ads
you
have
to
understand
why
certain
kinds
of
images
and
certain
kinds
of
image
modifications
work.
For
example:
For
a
long
time
people
were
saying
that
you
need
to
stroke
your
ad
image
in
red
(have
a
red
border
around
the
image).
While
this
did
help
get
you
ad
seen,
most
people
had
no
idea
why
they
were
doing
it.
Hint:
It
made
your
image
stand
out
against
the
main
colors
on
Facebook.
People
didn’t
know
the
reason
behind
the
“trick”
and
therefore
they
couldn’t
modify
their
tactics…
basically
they
were
screwed.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
People See the Parts of a Facebook Ad In This Order:
With
that
in
mind…
This
is
the
sequence
of
what
happens.
1) Your
Ad
Image
will
grab
their
attention.
2) They’ll
move
to
the
Ad
Headline
which
should
make
them
want
to
read
more
(which
is
why
they’ll
read
the
ad
copy)
3) The
Ad
Copy
should
make
them
even
more
curious
which
should
get
them
to
click
or
take
another
action.
Now… How about an example… Check Out The Video For More.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
In
the
next
Section
I’m
going
to
show
you
how
to
create
video
ads
that
will
really
get
people
clicking
and
make
your
message
stand
out.
The
Facebook
video
ad
is
an
extremely
underused
type
of
ad
but
it
makes
a
big
impact
on
everyone
that
sees
it.
Check
out
the
Video
below
where
I
show
you
exactly
how
to
set
up
one
of
these
video
ads
for
yourself.
(P.S.
In
the
trick
sections
that
are
coming
later,
you’ll
see
why
knowing
how
to
put
a
video
ad
together
is
huge)
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside.
When
you
combine
the
power
of
a
video
ad
with
the
power
of
what
we’re
going
to
learn
next…
you’re
going
to
have
something
extremely
powerful.
Don’t
miss
the
next
section
where
I’m
going
to
show
you
how
to
utlize
sponsored
stories
correctly.
I
could
talk
about
this
all
day
or
I
could
just
show
you.
In
the
video
below
I’m
going
to
show
you
the
correct
way
to
run
a
sponsored
story
and
then
how
to
make
sure
that
you’re
getting
a
ton
of
bang
for
your
buck.
This
one
video
is
worth
however
much
you
paid
for
this
guide…
Don’t
skip
this.
Warning:
If
you
skip
this
video
the
next
section
of
this
guide
won’t
make
sense.
This
is
a
very
short
video
and
you’re
going
to
love
what
I
show
you
inside
You
just
finished
up
the
basic
foundation
of
how
to
be
successful
with
Facebook
ads.
You
are
now
armed
with
some
extremely
powerful
information.
In
the
following
sections…
I’m
going
to
show
you
how
to
“take
over
the
world”
with
what
you
just
learned.
Strap
in
and
get
ready.
What
I’m
about
to
show
you
will
give
you
so
many
ideas
that
you
will
have
trouble
sleeping
tonight.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
This
trick
is
all
about
using
very
clever
Facebook
advanced
targeting
to
put
the
right
offer
in
front
of
the
right
consumer
a
the
right
time.
We
typically
use
this
trick
to
help
our
local
fitness
centers,
dentist,
florist,
as
well
as
wedding
planners.
This
is
a
simple
targeting
trick
but
it
makes
a
huge
impact.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
Check
Out
The
“Cover
of
the
Rolling
Stone
Trick”
Here:
http://www.evilfbads.com/rollingstone/
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
If
you
create
products,
the
constant
struggle
is
to
make
sure
that
affiliates
know
about
your
launch
and
can
promote
it
easily.
Facebook
ads
are
the
perfect
way
to
make
sure
that
your
launch
is
out
in
front
of
everyone
that
can
help
your
launch
succeed.
Inside
this
video
I’ll
show
you
how
to
use
custom
audiences
to
get
affiliates
in
“the
know”
about
your
launch
or
product.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
Building
a
List
is
easy
using
Facebook
ads
(if
you
target
correctly),
but
creating
something
to
give
away
as
your
“squeeze”
can
be
time
consuming.
This
trick
shows
you
how
to
build
a
list
without
having
to
create
anything
to
give
away.
This
also
results
in
sales
of
products.
Your
end
result
in
building
a
list
and
some
product
sales
(as
an
affiliate)
as
well.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
Warning:
This
Trick
combines
several
of
the
methods
that
you
learned
in
the
first
section
of
the
guide.
If
you
haven’t
gone
through
the
first
section
this
may
not
make
sense.
I’m
so
happy
to
have
been
given
the
opportunity
to
share
these
Facebook
ad
tricks
with
you.
Make
sure
to
use
what
you’ve
learned
to
grow
you
business
and
help
others
do
the
same.
You
have
all
the
tools
you
need
to
really
do
some
amazing
things
with
Facebook
ads.
Take
action
and
make
sure
you
send
me
a
message
letting
me
know
how
this
guide
helped
you!
Best wishes!!!
http://www.benadkins.com
Copyright
2013
Thirty3
Productions
All
Rights
Reserved
Want
To
Learn
More
About
How
to
Use
Facebook
to
Grow
Your
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