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    Pradnya Salve
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    The document provides guidance on writing an effective press release to announce newsworthy events to local news media. A press release should be one page or less and include a catchy headline in bold capital letters, answers to the five Ws, and contact information. It should be sent to publications 2-6 weeks in advance depending on their frequency. An example press release template is also provided that follows the recommended structure of headline, body copy, five Ws, contact info, and ### to indicate the end.

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    The document provides guidance on writing an effective press release to announce newsworthy events to local news media. A press release should be one page or less and include a catchy headline in bold capital letters, answers to the five Ws, and contact information. It should be sent to publications 2-6 weeks in advance depending on their frequency. An example press release template is also provided that follows the recommended structure of headline, body copy, five Ws, contact info, and ### to indicate the end.

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    116 views2 pages

    Writing A Press Release

    Uploaded by

    Pradnya Salve
    The document provides guidance on writing an effective press release to announce newsworthy events to local news media. A press release should be one page or less and include a catchy headline in bold capital letters, answers to the five Ws, and contact information. It should be sent to publications 2-6 weeks in advance depending on their frequency. An example press release template is also provided that follows the recommended structure of headline, body copy, five Ws, contact info, and ### to indicate the end.

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    WRITING A PRESS RELEASE

    A press release, also called a news release, is a short (one page if possible), descriptive
    statement that you can send to your local news media to announce your partnership with
    your local notable, his or her appearance at your library, or other newsworthy event
    associated with your campaign to recruit local notables and celebrities as spokespeople for
    your library. Include photos if appropriate. Reporters are more likely to cover your story if you
    send them a press release in advance.

    How far in advance? For publications or other media that come out frequently, plan on two or
    three weeks advance notice. For monthly publications, plan on sending out your press
    release about six weeks in advance of publication.

    A professional-quality press release has six main components:

    1. PRESS RELEASE heading – Write the press release on your library or institution’s
    letterhead, and put the following information at the top of the page:

    PRESS RELEASE
    Date of press release
    For Immediate Release
    Your contact information

    2. A headline – It should be short and “catchy” to grab a reader’s attention. Type it in


    BOLD CAPITAL LETTERS in a size slightly larger than the font size you will be using
    in the body of the press release. Write it in the present tense. Example: ABC
    COLLEGE CHEERLEADERS AND BAND SHOW THEIR SPIRIT FOR XYZ
    LIBRARY

    3. Body copy – The first sentence should state what is happening, and the next
    sentence or two should give additional information. Stick to the facts. Use short
    sentences and keep details to a minimum. Make sure that people can read just your
    first paragraph and get a good idea of what is going to happen.

    4. The five Ws: Who? What? When? Where? Why? – Tell your reader what is going
    to happen. When and where? What’s the reason? Why is this newsworthy?

    5. Contact information – Repeat your contact information here, or add additional


    information, such as the library’s website, if that would be helpful to readers.

    6. Indicate the end of the press release – Do this by typing three # symbols at the
    very end, centered, like this:

    ###

    A sample press release follows.


    Your
    Library or Institution’s
    Letterhead

    PRESS RELEASE
    Date of press release
    For Immediate Release
    Your contact info (phone and e-mail)

    YOUR CATCHY HEADLINE IN BOLD CAPITAL LETTERS HERE

    Your Body Copy here.

    Don’t forget the five Ws: Who? What? When? Where? Why?

    For additional information, visit (your library’s name) website at


    www.xyzlibrary.org.

    ###

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