Professional Documents
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Feasibility PDF
Feasibility PDF
Prepared by:
I. Introduction
a) Rationale 1
b) Business Description 1
c) Business Name 2
d) Business Location 2
e) Service Description 2
II. Marketing Aspect
a) Area Covered 4
b) Target Market 5
c) Competitors 7
d) Market Need 8
e) Demand Analysis 9
f) Supply Analysis 9
g) Laundry Services Offered 10
h) Prices 11
i) Income Projection 13
j) Advertising and Promotion 14
k) SWOT Analysis 15
III. Technical Aspect
a) Commercial Space for rent 17
b) Space Layout 18
c) Operating Procedure 20
d) Filtration Process 23
e) Operational Equipments 27
f) Laundry Cleaning Products 32
g) Supplies 35
h) Costing 39
IV. Management Aspect
a) Form of Ownership 40
b) Business Culture 43
c) Manpower Requirements 44
d) Organizational Structure 45
e) Job Description and Duties 45
f) Segregation of Duties 46
g) Management Style 47
h) Motivating & Rewarding Employees 49
INTRODUCTION
Rationale
Business Description
The right name can make your company the talk of the town
especially when it is unique and probably would catch their
attention. Therefore, the proposed name of our business is “Clean
Capsule Laundry Shop” means we will wash your clothes and will
back to you all clean and ready for action.
Business Location
Service Description
MARKETING ASPECT
Area Covered
Notes:
Target Market
N = n / (1 + ne^2) Therefore:
Notes:
other
Based on the survey, the graph shows that 78% are students,
21 % from working and others 1% coming from family section.
Competitors
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Notes:
Market Need
The survey says that the needs of the market are of the following
factors enumerated below. Therefore this would be our basis to
better achieve customer satisfaction and they will be able to
continue availing the service.
Quality of cleanliness
Price
Timeliness and customer service
Quality of cleanliness
Price
Timeliness
Estimated
Estimated No. of loads Load Loading
Working Capacity Per Working
Cycle Time allowed per Capacity Capacity Per
Services Hours per Load days
per load day per day week
day (b)X 2 (d)
(hour) (a) (axb=c) (cxd=e)Kilo
machines
Machine Wash 8 hours 2 hours 4 30 kg 60 kg 6 days 360
Hand Wash 3 hours 1 5 kg 5 kg 6 days 30
Total No. of
390
Loads
1. Wash-Dry-Press
2. Wash-Dry-Fold
3. Hand washing
Fig. 14
Prices
Fig. 15 Prices
Fig. 16 Wash-Dry-Fold
Fig. 17 Wash-Dry-Press
Note
On the survey provided, 72% will go for cost of
65.00/min.3kls and only 28% for the 70.00/min.3kls.
This is in consideration as a student price.
Fig. 19
Based on this survey 38% of the market says yes that they
bring their clothes to the laundry shop, while the remaining
62% says no. Therefore, out of the 38% that says yes, 8% of
them only bring 2 kilos and below, 21% brings 3
kilos, 34% brings 4 kilos and the remaining 37% brings 5 kilos
and above.
Income Projection
SWOT ANALYSIS
I. Strengths
II. Weaknesses
III. Opportunities
IV. Threats
Price variations
Future competition
TECHNICAL ASPECT
Fig. 22
Machines
Cavinets
Receiving Area
Removing Stain
Notes:
1. First come first serve basis for laundry service.
2. If in case customer will request for quick delivery
additional charge of P 5.00.
1,610.00
Php 3,500.00
1 pc. Of Calculator
Php 200.00
Php 1,500.00
Php 11,879.50
Fabric Softener
Description:
A concentrated liquid fabric
softener that soften and leaves
a fresh scent on fabrics,
soluble in cold and hot water.
With various scents suited to
different personalities.
40 Gallons
Life Expectancy : 1 year
Price : P 7,600.00 @ 190 per
gallon
Liquid Bleach
Description:
Mild, safe chlorine bleach for
all purpose cleaning and
disinfection. Contains sodium
hypochlorite and releases 5-7 %
available chlorine that will
react with your fabric stain.
Effective at low temperature,
fast action and removes
Supplies
3 pcs. Of Dipper
Life Expectancy: 1 yr
Disposable item
Php 100.00
Life Expectancy: 1 yr
Php 100.00
Php 2,600.00
FOR WASHING MACHINE PROCESS ( WDF8kg,WDP 2kg)*a TOTAL COST Wash-dry-fold Wash-dry-press
Direct Material 8kg 2kg
Detergent (250grams)*b Php 16.25 Php 13.00 Php 3.25
Fabric Softener (1 cup)*c Php 11.88 Php 9.50 Php 2.38
Fabric Freshener (1 cup)*d Php 15.63 Php 12.50 Php 3.13
Liquid Bleach( 1 cup)*e Php 5.13 Php 4.10 Php 1.03
Water (522L)*g Php 4.86 Php 2.54 Php 2.03 Php 0.51
Total Direct Material Cost Php 48.88 Php 39.10 Php 9.78
DM Cost per Unit*f Php 4.89 Php 4.89
Direct Labor
Wash-dry-fold DL allocation *h Php 76.57 Php 76.57
Wash-dry-press DL allocation*h Php 89.33 Php 89.33
Total Direct Labor Cost Php 165.90 Php 76.57 Php 89.33
DL Cost per Unit*i Php 9.57 Php 11.17
Direct Material
Detergent (125grams)*m 8.13
Fabric Softener (1/2cup)*n 5.94
Fabric Freshener (1/2 cup)*o 7.81
Liquid Bleach( 1/2cup)*p 2.56
Water (391.5L)*q 4.86 1.90
Total Direct Material 26.34
DM Cost per Unit*r 5.27
Direct Labor
Handwash-dry-fold *s 252.24
total Direct Labor 252.24
Direct Labor unit cost 50.45
Overhead
Tumble Dryer(15 min)
Dryer1 (4.46kwh)*t 7.9734 8.89
Total Overhead 8.89
Cost per unit 1.78
MANAGEMENT ASPECT
Form of Ownership
- Monitoring of sales
- Inventory
- Delivery and Pick-up
I. Physical Requirements:
I. Machine washers
III. Bookkeeper
V. Inspector
Fold and press the clean, dry laundry. When requested, they
press. They also may just fold and stack. Other finishers
work on shirts, ruffled curtains, blankets, or other items
that require special pressing and finishing. To get
professional results, they use forms designed for certain
parts of clothing, such as shirt sleeves, shirt collars, or
the bodies of skirts. They also use hand irons to finish
certain items that cannot be done on the forms. The finished
items are then folded or placed on hangers.
Segregation of Duties
I. Single Duty
• Route Worker
• Bookkeeper-Owner
I. Hiring Process
Safe working environment keeps the employees free from any hazards
and it complies with the law providing safeties especially to the
business operated. There are safety precautions that should be
apply, employees are segregated based on their assigned jobs. They
are required to wear gloves and mask during the laundry process to
avoid from skin irritations. They are allowed to wear comfortable
dress attire so that it would not be hard for them to move freely.
Personal hygiene is appropriate to avoid disease or any illness,
especially for chemicals that contains strong solution.
There is specific baggage area for the employees where they can
place their bags or things to it. Their things will be check by
the assigned personnel or the owner before and after working hours
to avoid thief or any misappropriation of assets.
III. Training
At all times, the owner should remind his employees that their top
priority is their customer’s interests. From welcoming the
customers to the shop, to keeping the machines, and floors clean,
keeping bathrooms clean, and properly supplied, taking in Wash-
Dry-and Fold and Pressing, peacefully resolving customer issues
and complaints, and having that all important good attitude.
Monitor also the employees closely and fix any employee problems
immediately.
FINANCIAL ASPECT
Considerations
TOTAL 308,631.00
Total assets PHP 984,538.69 PHP 1,152,133.94 PHP 1,193,126.70 PHP 1,124,763.05 PHP 722,107.33
Total Liabilities and Owner's Equity PHP 984,538.69 PHP 1,152,133.94 PHP 1,193,126.70 PHP 1,124,763.05 PHP 722,107.33
Service Revenues PHP 833,820.00 PHP 998,712.00 PHP 1,180,093.20 PHP 1,379,612.52 PHP 1,599,083.77
Less: Cost of Services 505,481.95 399,548.25 404,517.36 409,983.38 415,996.00
PHP PHP PHP PHP PHP
Gross Profit
328,338.05 599,163.75 775,575.84 969,629.14 1,183,087.77
Less: Expenses
Salaries & Wages 224,640.00 224,640.00 224,640.00 224,640.00 224,640.00
Depreciation -
4,767.81 4,767.81 4,767.81 4,767.81 4,767.81
Equipment
Depreciation -
Leasehold 3,300.00 3,300.00 3,300.00 3,300.00 3,300.00
improvements
Depreciation -
Furnitures and 4,160.00 4,160.00 4,160.00 4,160.00 4,160.00
Fixtures
Rent 105,000.00 90,000.00 90,000.00 90,000.00 90,000.00
Supplies 26,386.50 29,025.15 31,927.67 35,120.43 38,632.47
Advertising 4,000.00 2,000.00 2,000.00 2,000.00 1,000.00
Duties and Licenses 6,500.00 2,500.00 2,500.00 2,500.00 2,500.00
Utilities 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Repairs and
5,000.00 12,000.00 12,000.00 12,000.00 12,000.00
Maintenance
Total General and
393,754.31 473,818.51 477,297.39 481,124.17 483,333.62
Administrative Exp
Income Before Tax PHP 440,065.69 PHP 524,893.49 PHP 702,795.81 PHP 898,488.35 PHP 1,115,750.15
Income Tax (Tabular) PHP 106,895.72 PHP 128,034.88 PHP 151,287.95 PHP 176,866.33 PHP 205,002.54
PHP PHP PHP PHP PHP
Income After Tax
333,169.97 396,858.61 551,507.86 721,622.02 910,747.61
Total
Quantity Cost/Equipment/Furniture Acquisition Scrap Value Est. Useful Life Annual Dep'n
Cost
8.5 Load Washing Machine 2 34,995.00 69,990.00 6,999.00 10 6,299.10
Ending Cash Balance PHP 660,841.65 PHP 884,816.46 PHP 982,166.09 PHP 970,134.35 PHP 623,783.09
YEAR
1 2 3 4 5
A, Capital A, Capital A, Capital A, Capital A, Capital
Beginning Balance PHP 0.00 PHP 493,169.97 PHP 550,028.58 PHP 521,536.44 PHP 323,158.46
Add: Investment 300,000.00 - - - -
Net Income 333,169.97 396,858.61 551,507.86 721,622.02 910,747.61
Total PHP 633,169.97 PHP 890,028.58 PHP 1,101,536.44 PHP 1,243,158.46 PHP 1,233,906.07
Less: Withdrawals 140,000.00 340,000.00 580,000.00 920,000.00 1,050,000.00
Ending Capital PHP PHP PHP PHP PHP
Balance 493,169.97 550,028.58 521,536.44 323,158.46 183,906.07
Return On Investment
Socio-Economic