Graphic Era Deemed To Be University MBA 1st Sem
Graphic Era Deemed To Be University MBA 1st Sem
Course Objectives: Objective of this course is to develop competencies and knowledge of students to
become effective management professionals to orient students on recent changes and development in
the field of management and to impart knowledge on Contemporary issues and challenges in the field of
Management.
1. Apply the knowledge about management in the real life business situation
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Concept, Nature, Scope, Functions and levels of Management, Evolution and Foundations of
Management Theories, System Approach to Organization, Modern Organization Theory. The emergence
of Human Relation and Behavioural Science and its relationship with scientific Management.
Introduction and meaning of OB. Attitudes, Values and Work Ethics, Perception and Learning, Stress
Management Leadership and Organizational Culture and Climate: Leadership, Traits Theory,
Managerial Grid, Transactional Vs Transformational. Leadership- Qualities of good Leader, Change
Management. Conflict Management. Personality, Emotions and Emotional Intelligence.
Interpersonal behaviour and Group Dynamics-Benefits of Groups, Types of Groups, Group Formation
and Development, Motivation: concept of motivation, Motivational Theories of Maslow, Herzberg,
David McClelland and Herzberg. Quality of work life and Work Ethics-their foundation in the theory and
method of work in the Indian Context, Stress Management, Concept of Corporate social responsibility.
Learning Resources
1. Gupta, R.S., Sharma, B.D., &Bhalla. N.S. (2011). Principles & Practices of Management (11th edition).
New Delhi: Kalyani Publishers.
Course Objective:
To familiarize students with the fundamentals of Economics, and their application in Business Decisions
related to Demand, Supply, Production, Cost, Pricing and Strategy.
Learning Outcomes:
1. Describe the fundamental concepts & models of economics, and the role of Economics in solving
business problems through its concepts and tools.
3. Analyze situations related to demand, supply, production, cost, market structure, prices, etc and take
decision in various scenarios using fundamental principles and tools of managerial economics like
Opportunity cost, Marginal and Incremental Analysis, Time perspective, Break-even analysis, etc.
4. Formulate and evaluate the strategies of firms in light of their goals & objectives, nature of product
or service offering, customer and market dynamics, and the internal & external scenario at micro &
macro level.
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Unit: 01 INTRODUCTION TO ECONOMICS & MANAGERIAL ECONOMICS [9 Hours]
Basic principles of Economics & concepts like Scarcity & Choice, Economic activities, Circular flow model
and Central Problems, GDP and National Income, etc. Managerial Economics: nature & scope of
Managerial Economics, Fundamental principles of Managerial Economics in Decision Making.
Unit: 02 FUNADAMENTALS OF DEMAND & SUPPLY, AND UTILITY ANALYSIS [10 Hours]
Concept of Utility, Law of Diminishing marginal utility; Demand & Supply: Demand & Supply functions,
Law of Demand/Supply, Demand & Supply interplay, Elasticity. Indifference curves, Price Consumption
Curves, Income Consumption Curves, and derivation of Demand Curves & Engel Curves.
Production Possibility Frontier, Production function, Law of Variable Proportions, Isoquant Analysis,
Laws of Returns to scale, Cost Concepts - Types of production related costs, Cost – Output relationship,
Short run & long run cost, Economies & Diseconomies of Scale, Break-even point concept and analysis.
Types of market structure – Perfect Competition & Imperfect Competition (Monopolistic Competition,
Oligopoly and Monopoly), Pricing and Equilibrium (short run and long-run) in Different Market
Structures. Emerging market trends & forms. Inflation, Business Cycles, brief overview of Monetary &
Fiscal policy measures;
Learning Resources
2. Geetika, Ghosh, P., & Choudhury, P.R. (2011). Managerial Economics. Tata McGraw Hill Pvt Ltd.
4. Salvatore, D. (2009). Managerial Economics: Principles and Worldwide Applications. Oxford HE.
6. Peterson, H.C., Lewis, W.C., & Jain, S.K. (2009). Managerial Economics. Pearson Education.
Course Objectives:
The objective of this course is to provide a framework for analyzing a firm’s past performance,
estimating its future performance This course integrates key concepts from accounting, finance and
economics, and applies them to financial decision-making.
Learning Outcomes:
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Unit: 01 Understanding Financial Statement [10 Hours]
Generally Accepted Accounting Principles (GAAP). Forms of business organizations, Sole Proprietorship,
Partnership firms and private companies, Public and Govt. Companies. Content of annual reports,
Quality of financial reporting, reporting regulation in India, reporting regulations for Partnership firms,
Reporting regulations of Companies
Nature & objectives of Financial Statements, Uses & Limitations of Financial Statements, Stakeholders of
financial statements. Income Statement. Balance Sheet.
Tools and techniques of financial statement analysis. Ratio Analysis, Cash flow statement. comparative
Statement, Common Size Statement, Du-Pont Analysis, Concepts on sickness, distress.
Learning Resources
Course Objectives:
To help students to understand the concepts and ways involved in Business communication.
Learning Outcomes:
2. Able to use current technology like SMS, teleconferencing, video conferencing and social media to
communicate.
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Unit: 01 Basic Principles of Communication [10 Hours]
Internal Business Communication: Guidelines for Meetings: Introduction, Types of Meetings, Before the
Meeting, During the Meeting, After the Meeting, and Common Mistakes made at Meetings Writing
Memos, Circulars and Notices: Introduction, what is a Memo? Circulars and Notices External Business
Communication – Writing Business Letters: Introduction, Principles of Business Letter Writing, Types of
Business Letters, Format for Business Letters
Learning Resources
1. Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz and NeeajaPande (2009). Business
Communication: Making Connections in a Digital World, 11/e. TMH. New Delhi
2. Randolph H. Hudson and Benard J. Selzler, (2006). Business Communication: Concepts and
Applications in an Electronic Age, 5/e., Jaico Reprint, Jaico, New Delhi.
3. Kitty O. Locker and Stephen KyoKaczmarck, (2007). Business Communication: Building Critical Skills,
3/e, TMH. New Delhi.
Course Objectives:
To familiarize students with the fundamentals of Marketing, and their application in Business Decisions
related to Demand, Supply, Production, Cost, Pricing and Strategy.
Learning Outcomes:
1. Describe key marketing concepts, theories and techniques for analyzing a variety of marketing
situations
2. Identify and demonstrate the dynamic nature of the environment in which marketing decisions are
taken and appreciate the implications for marketing strategy determination and implementation.
3. Demonstrate the ability to justify marketing strategies and advocate a strategically informed position
when considering marketing plan implementation.
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Unit: 01 Understanding the Marketplace and Consumers [10 Hours]
Introduction: Concept, nature, scope and importance of marketing; marketing concept and its evolution;
Marketing mix; marketing in 21st century; -an overview. Market Analysis and Selection: Marketing
environment – macro and micro components and their impact on marketing decisions; Buyer behavior;
consumer versus organizational buyers; Consumer decision making process.
Product Decisions: Concept of a product; Classification of products; Major product decisions; Product
line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New
product development and consumer adoption process. Pricing Decisions: Objectives of pricing; Pricing
policies and strategies; Pricing methods; Managing price changes.
Distribution Channels and Physical Distribution Decisions: Designing and managing Marketing Channels-
selection, cooperation, Vertical and Horizontal Integration, Channel Conflict Management, Physical
Distribution System & Logistic Management. Promotion Decisions: Communication Process; Promotion
mix – Advertising; Sales Promotion; Personal Selling; Public Relations; Publicity and Propaganda.
Learning Resources
1. Philip Kotler/Kevin Lane Keller 15th Edition Marketing management. Pearson Education Publication.
2. Noel Capon & Siddharth Shekhar Singh (2018) Managing Marketing (An applied Approach) Wiley
Publication.
Course Objectives:
To provide student broad understanding of tools and techniques of Business Analytics, and their
application in business.
Learning Outcomes:
2. Determine and construct the appropriate chart to visualize different types of data.
5. Explain the purpose of hypothesis testing, and choose proper test for hypothesis testing.
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Business Analytics: Introduction and Definition, Scope of Business Analytics Evolution of Business
Analytics, Impacts and Challenges; Categorization of Analytical Methods and Models: Descriptive
Analytics, Predictive Analytics, Prescriptive Analytics; Business Analytics in Practice: Financial Analytics,
Human Resource (HR) Analytics, Marketing Analytics, Health Care Analytics, Supply Chain Analytics,
Analytics for Government and Nonprofits, Sports Analytics, Web Analytics
Types of Data: Population and Sample Data, Quantitative and Categorical Data, Cross-Sectional and Time
Series Data, Sources of Data, Creating Distributions from Data: Frequency Distributions for Categorical
Data and Quantitative Data, Measures of Location, Measures of Variability, Analyzing Distributions,
Measures of Association Between Two Variables: Scatter Charts, Covariance, Correlation Coefficient,
Simple Linear Regression.
Unit: 04 Sampling Theory, Estimation, Confidence Intervals and Testing of Hypothesis [ 12 Hours]
Learning Resources
1. Kumar, U. D. (2017). Business Analytics: The Science of Data-Driven Decision Making (First). New
Delhi: Wiley India.
3. Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W., Anderson, D. R., Sweeney, D. J., & Williams, T. A.
Course Objectives:
This course is offered with an objective to provide students a platform, not only to hone their
communication and Aptitude skills but also to develop confidence, smartness and outward skills.
Keeping in view the requirement of the job market, other than the technical skills, students must be
good at Soft skills too.
Learning Outcomes:
1. Helps to develop cross cultural indulgent and confidence in communication through collaboration
with the classmates. Increased participation in college activities and increased interaction with the
larger community in order to gain confidence to face the job market.
2. To develop confidence in terms of presenting in front of larger community. To understand the ways to
grab listener’s attention, to hold their interest. To use power points ad visual aids effectively.
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Unit: 01 Soft Skills [10 Hours]
Orientation session, Extempore Sessions, SWOT Analysis, Problem Solving Skills, Probing Skills and
handling stress, Introduction to Global Accent
Introduction to Seven Habits of Highly Effective People by Steven R Covey. Presentations Skills Basics,
Mock presentations.
Logical Reasoning: Series, Coding-Decoding, Direction Sense, Blood Relations Quantitative Aptitude:
Number Systems, Percentage, Ratio and Proportions, Simplifications
Learning Resources
5. PA Anand (2016) & Lalit Singh, Wiley Verbal Ability and Reasoning (First Edition) Wiley India Pvt. Ltd