Professional Documents
Culture Documents
Chapter 2
Chapter 2
publications relevant to the thesis proposals. This chapter will also include steps
articles and notes for foreign to local, which will serve as a reference for their
study. This will also guide the researchers to achieve their target objectives by
getting ideas on other related studies and make improvements as possible. The
buying and the selling process is known as the Ecommerce. Elton (2012)
mentioned that the ecommerce website has deflated the dissimilarity of the
world. Running an online business is much better than opening a store. Selling
online is indeed one of the great ways to make profits online. In fact, it is also a
great way to widen your target market and grow your business fast as well.
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Anderson (2012) stated that “by putting your business online, you are also
widening your reach worldwide”. It is important to check out some online selling
tips that may help make selling successful. According to Brigita Go (2012), as
more and more business take the ecommerce journey to charm customers, it is
ideas. According to Sunny (2012) the primary reasons for marketing your
Hollander(2012) stated that there are three online marketing trends every
environments and control what you create.The online medium offers a big
products and services will reach to a large number of potential buyers only if you
add value to products and services. They said that the phenomenal growth and
rising of the popularity of internet and the World Wide Web have become a key to
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commerce and enhanced sales and exchanges of merchandise and information.
to do business electronically. The availability of goods and services with the click
influencing human behavior on a large scale, using marketing principles for the
manual system they have their services slow down. In their current system
problems like missing orders and loss of data possibly occur by the
implementation of the online ordering system anyone that have the authorization
to access the information, they could use them anywhere and anytime.
Based on the work of Ernie, (2005) Start your Online Business Now, is a
company whose business is to help other people start their own businesses. It
recently launched the Philippines’ first online marketplace for goods and services,
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bringing together buyers and sellers through an online Web portal that serves as
Commerce is used, the primary sectors that sell through e-commerce, and how
e-Commerce in the Philippines has a unique set-up; it is geared for massive growth but
is also facing significant challenges. The rising middle class, high consumer spending
and a young and vibrant, tech-savvy population is driving eCommerce forward by leaps
2015 was estimated at US$0.5 billion which translates to only 0.5 percent of retail
transactions in the country. This market is estimated to grow into a US$10 billion
industry by 2025.
and device penetration. Forty four percent of the Philippine population use the
internet. Twenty nine percent of households have access to the internet, while only three
percent have access to broadband internet. Forty four percent of mobile subscribers
have access to broadband service on their mobile phones Ninety nine percent of the
show that there are 48 million active social media users from the Philippines. Of this
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number, 60 million are on Facebook; 12 million on Twitter and 4 million are LinkedIn
users.
Through this research review, the proponents found more ideas and
information in order to make this proposal more reliable and efficient. The studies
that has been presented and reviewed extends the appreciation of the
worldwide. It allows the proponents to fully understand the benefit of the proposal
students behind this research were looking forward that this study could help the