Revised Syllabus
Revised Syllabus
Revised Syllabus
KARNATAK UNIVERSITY,
DHARWAD
2
Choice Based Credit System
Notes:
*Open Elective Subjects will be offered in -house by the Management department.
**The Computer Lab Practical’s for 30 hours shall have 01 credit weightage with
internal assessment.
3
MBA FIRST SEMSTER
CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS)
*The Computer Lab Practical’s for 30 hours shall have 01 credit weightage with
internal assessment.
4
Title: Principles of Management
Subject Code: A1 Contact Hours: 45
Work load: 3 hours per week Credit Points: 03
Evaluation: Continuous Internal Assessment - - 25
Semester End Examination - 50
Objective: This course introduces modern concept of management to the students. This is a
fundamental course where in students are exposed to principles and functions of management
which help business firms to perform better and show improved results.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars
Text Book:
Principles of Management by Harold Koontz, Heinz Weihrich and A Ramachandra
Aryasri, Tata McGraw Hill’
Reference Book:
Principles and Practice of Management by L M Prasad, Sultan Chand and Sons
The practice of management by P.F.Drucker
Principles of management- Text & cases- Deepak B, Pearsons Publication
5
Title: Business Environment for Managerial Decision Making
Objective:
The course is to familiarize the students with basic concepts and techniques of micro economic
analysis and its applications to managerial decision making. It is also to acquaint the students
with the basic concepts of economic theory of consumer behavior, the nature of economic costs
and their relationship to choice of output and technology; etc This course is designed keeping the
in mind as a comprehensive course in Managerial Economics covering both the micro and macro
economics parts.
MODULE 1
Overview, definition, nature and scope of Managerial Economics. Demand Analysis and
Forecasting Factors affecting demand, demand distinctions, Price and income elasticity of
demand, Methods of demand forecasting, Demand forecasting over Product Life Cycle. Project
on Demand Forecasting
MODULE 2
Production Functions, Cobb-Douglas Production Function, cost-input relationship Returns to
scale, factors of productivity Cost concepts – cost output relationships in the short run and the
long run, economies of scale
MOUDLE 3
Market Structure and Pricing Theory Market Structure – perfect competition, monopoly,
monopolistic competition oligopoly, Kinky demand curve, Price output decisions under different
market structures
MOUDLE 4
Behaviour of the Firm and Profit Theories, Nature and Objectives of the Firm, Theories of the
Firm, Overview of the alternate theories of the objectives and behaviour of the firm, Profit
theories, Profit maximization as an objective
MODULE 5.
Overview, definition, nature and scope of Macro economics
MODULE 6
Macroeconomic policies in India: Fiscal policy, Budget (union budget) Direct and indirect taxes,
revenue and expenditure of union government, exim. policy, LPG policy
MODULE 7
National Income; Concepts, Basic Terminology, Income and Product Concepts, Fundamental
National Accounting Identities and measurement. Income, Price Level and Employment:
consumer income, consumer price index, employment, types of employment, government of India
policy, unemployment
6
Module 8
Consumption Function: Aggregate Investment, Multiplier Concepts,
MODULE 9
Monetary system: Concepts of Money Supply, Central Bank, Banking System; Money Markets ,
commercial banks in India, banking sector reform in India and RBI, Balance of Payment: concept,
component, trend in balance of payment. Monetary and credit policy, Money and Interest Rate, IS
– LM Analysis, Aggregate Supply and Price Level. Trade Blocks. Digital / Cashless Economy.
Reference :
7
Title: Business Statistics
Subject Code: A3 Contact Hours:45
Work load: 3 hours per week Credit Points:03
Evaluation: Continuous Internal Assessment - 25
Semester End Examination - 50
Objective: The Decision making is a simple function of Management. Data needs to be analyzed,
classified and interpreted to facilitate decision making. Statistical Analysis is a fundamental
method of quantitative reasoning for managerial decision making. The objective of the course is
to equip the students with techniques for data analysis
Pedagogy : Lectures, Assignments, Practical Exercises and workshops
Module 1: Descriptive statistics: Application of statistics to managerial decision making. Data
Processing: Classification& tabulation, Summarization of Data, Frequency Distribution.
Module 2: Graphical Representation of data and their use in statistics: Line graphs, Pie
charts, Bar graph, Scatter plot, Stem and plot, Histogram, Frequency polygon, Frequency curve,
Candle stick. Drawing graphs using MS Excel
Module 3: Measures of Central Tendency: computation of Mean, Median, Mode, limitations of
averages, Measures of Dispersion, objectives and significance- Range, Quartile Deviation, mean
deviations, Standard Deviation, variance, Coefficient of variation, Skewness & kurtosis
Module 4: Regression and Correlation: Correlation, Simple & Multiple Regression
Module 5: Index Numbers: Index Numbers: construction of an Index Number – and
applications. Layspers’, Paasches, MarshellEdworth and Fisher Index No. Time reversal and
factor reversal tests,Time series analysis, methods, graphical, semi average, moving average ,
least square methods
Module 6: Probability and Distribution: Probability Concepts, Bayes’ formula applications,
commonly used probability distributions, Binomial, Poisson, Normal and Exponential and their
characteristics. [ No Theorems derivations ]
Books / References
8
Title: Corporate Communication-I Contact Hours:30
Subject Code: A4
Work load: 2 hours per week Credit Points:02
Evaluation: Continuous Internal Assessment - 25
Semester End Examination - 25
Objective of course: The objective of the course is to help the students to acquire the basics of
interpersonal communication, corporate communication and soft skills, so as to improve their
communication skills and ability to understand others along with the personality development as
per the requirement of the corporate world. Practical activities in this subject will help the students
to use communication skill as a strategic asset to build their managerial career.
Pedagogical Tools: Lecture, Seminar, Case Studies, Simulation based Games, Team exercises
Module -1
Nature and scope of managerial communication, Process of communication –Feedback, Principles
of effective communication, distinguishing between Business Communication and General
Communication., Introduction to corporate communication, Modes and Medias of
communication, Barriers of communication, Listening skill
Module -2
Verbal communication: using words, addition and obsolescence of words from the dictionary,
Language as a tool for Communication., Non verbal communication : importance of nonverbal
communication in corporate , body language, Kinesics communication, Proxemics, Haptic,
Chromatic , Chronomatic communication, paralanguage, Cultural difference in non verbal
communication, Cross cultural communication
Module -3
Presentation skills – guidelines for effective presentation, planning and delivering business
presentation, Conversation skills-skills required. Business meeting – types, making preparation,
conducting a meeting
Module -4
Employment communication, Interview, Group discussion
Reference books:
Basic Business Communication’ 10th Edition by Lesikar & Flatley TMH Publication.
‘Business Communication’ 3rd Edition by Mary Ellen Guffey Thomson Publication.
‘Foundation of the Business Communication’ by Dona. J. young-Tata McGraw Hill TMH
Publication.
‘Business Communication’ by Meenakshi, Raman Prakash Singh.
Business communication by Shalini Verma, Vikas Publishing House
9
Title: Information Technology for Managers
Subject Code: A5
Work load: 3 hours per week (2 hours theory & 1 lab Session*)
Books / References
Office 2010 Made Simple Guy Hart-Davis, Apress publisher 2011 Edition
A First course in computers 2003 edition by- Sanjay. SaxenaVikas Publications
Let us C – YeshwanthKanitkar
(*Note: 1 lab = 2 Hours duration)
*The Computer Lab Practical’s for 30 hours shall have 01 credit weightage with
internal assessment.
10
Title: Marketing Management
Subject Code:A6 Contact Hours: 60 Hrs
Work load: 4 hours per week Credit Points: 4
Evaluation: Continuous Internal Assessment – 50 marks
Semester end Examination – 50 marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Marketing Management.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case discussions,
Research article discussions.
References:
Philip Kotler and Kevin Keller “Marketing Management” latest edition, Pearson
publications.
Philip Kotler and Gary Armstrong, “Principles of Marketing” latest edition, Pearson
publications.
Ramsamy and Namakumari “Marketing Management” latest edition, MacMillan
Publications.
12
Title: Human Resource Management
Subject Code: A7 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester end Examination – 50 marks
Objective: The objective of this course is to give the students the complete exposure to all the
aspects of HRM
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case discussions,
Module 2: Human Resource Planning: Objectives, Importance and process of Human Resource
Planning, Effective HRP. Job Analysis: Meaning, process of Job Analysis, methods of collecting
job analysis data, Job Description and Job Specification, Role Analysis , Staff Duties for HR
Module 3: Recruitment & Training: Definition, Sources and Methods of Recruitment, New
Approaches to recruitment. Selection: Definition and Process of Selection. Placement: Meaning,
Induction/Orientation, Internal Mobility, Transfer, Promotion, Demotion and Employee
Separation
Training and development: Training v/s development, Training v/s Education, Systematic
Approach to Training, Training Methods, Executive Development, Methods and Development of
Management Development, Career and Succession Planning
Module 5:
Employee Welfare: Introduction, Types of Welfare Facilities and Statutory Provisions. Employee
Grievances: Employee Grievance procedure, Grievances Management in Indian Industry.
Discipline: Meaning, approaches to discipline, essential of a good disciplinary system, managing
difficult employees. Contemporary issues in Human resource Management
Recommended books:
Human Resource Management – Rao V. S. P, Excel Books
Human Resource Management - Cynthia D. Fisher, 3/e, AIPD, Chennai.
Human Resources Management: A South Asian Perspective, Snell, Bohlander, & Vohra,
16th Rep., Cengage Learning, 2012.
Human Resource Management - Lawrence S. Kleeman, Biztantra , 2012.
Human Resource Management – Aswathappa K HPH
Human Resource Management - John M. Ivancevich, 10/e, McGraw Hill.
Human Resource Management in practice - Srinivas R. Kandula, PHI, 2009
Managing Human Resources - Luis R Gomez-Mejia, David B. Balkin, Robert L.
Cardy,6/e, PHI, 2010.
13
Title of the paper: Financial Accounting for Managers
Subject Code : A8 Contact Hours: 45 Hours
Work load: 3 hours per week Credit Points : 3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objective:
The main objective of this course is to acquaint the students with fundamental concepts and
processes of accounting so that they are able to understand the nature of item presented in the
annual accounts of an organisation. Further, it aims at familiarizing the student with those
significant tools and techniques of financial analysis, which are useful in the interpretation of
financial statements.
Pedagogy: Lectures, Assignments/Project, Practical Exercises and Case Analysis
Module 1:
Introduction to Financial Accounting - Accounting information, Objectives of Financial
Accounting – Accounting Concepts & Conventions - Introduction to Accounting Standards and
Accounting Policy (AS – 1,2,3,6,10 & 20)
Module 2:
Accounting Process - Double Entry System of Accounting – Journal – Ledger - Trial Balance
Preparation of cash book, preparation of Bank Reconciliation Statement and Rectification of
errors)
Module 3:
Revenue recognition - Inventory Valuation – Principles, Methods ( FIFO, LIFO, Weighted
Average Cost) - Accounting for Fixed Assets & Depreciation (SLM & WDV).
Module 4:
Preparation of Final Accounts of Trading & Manufacturing firms with adjustments (Closing
Stock, Accrued Incomes and Expenses, Depreciation, Appreciation, Bad Debts & PDD etc.) –
Practical application of software packages for Accounting.
Module 5:
Preparation of Company Financial Statements - Contingent Liabilities and Post Balance Sheet
Events – Introduction to IFRS - Ratio Analysis – Comparative Statements, Common-size
Statements & Trend Analysis.
Text Books:
Financial Accounting – Managerial Perspective by R. Narayanaswamy, PHI Learning
Accounting Principles, Text and cases - Robert Antony and David F Hawkins Kenneth A
Merchant, Tata McGraw Hill Publishing, New Delhi.
Financial Accounting - A Managerial Emphasis by Ashok Banerjee, Excel Publisher.
Accounting for Mangers By Jessey Joseph Kuppapally, PHI learning
Reference Books:
Accounting for Management - Text and Cases by S K Bhattacharya and Dearden, Vikas
Publication
Institute of Chartered Accountants of India, Compendium of Statements and Standards on
Accounting, ICAI, New Delhi.
Financial Accounting for Management N Ramachandran, Ramakeshawar Kakani, TMH
Publishing, New Delhi.
Essential of Financial Accounting, Ashish Bhattacharya, PHI Learning.
Accounting for Management by S.N. Maheshwari & S.K.Maheshwari,Vikas Publication.
14
COURSE OUTLINE FOR MBA SECOND SEM
Paper Title of the Paper No of IA Sem End Total
Code credits Marks Exam Marks
B1 Production and Operations Management 2 25 25 50
B2 Operations Research 3 25 50 75
B3 Corporate communication-II 2 25 25 50
B4 Financial Management 3 25 50 75
B5 Organisational Behaviour 4 50 50 100
B6 SIP (PROJECT) 4 50 50 100
B7 Business Research & Analytics (OEC)(offered 4 50 50 100
in-house by the department)
TOTAL 22 250 300 550
Specialisation Courses
(Students to choose as many subjects as desired subjects to minimum credits per semester as per Table above)
GENERAL MANAGEMNT : No of IA Sem End Total
credits Marks Exam Marks
B8 Management Information System 2 25 25 50
B9 Micro Small and Medium Enterprise 4 50 50 100
Management
B10 Total Quality Management 3 25 50 75
Total 9 100 125 225
MAR KETING STREAM: No of IA Sem End Total
credits Marks Exam Marks
B11 Integrated Marketing Communication 3 25 50 75
B12 Consumer Behaviour 3 25 50 75
B13 Business Marketing 3 25 50 75
B14 Service Marketing 3 25 50 75
15
Title: Production & Operation Management
Subject code: B1 Contact Hours: 30
Work load: 2 Hours per week Credit Points:2
Module 5: Productivity
Meaning, factors influencing productivity, productivity improvement techniques: Meaning,
advantages, disadvantages of work study. Steps involved in Method study and Time study.
Text Books:
Reference Books:
16
Title: Operations Research
Subject code: B2 Contact Hours:45
Work load: 3 hours per week Credit Points: 3
MODULE 1 : Introduction of OR
Operation Research: Meaning: scope: aid to decision making, Importance of OR techniques in
business and industry
MODULE 2 : Linear Programming
Introduction, Linear Programming Problem, Requirements of LPP, Mathematical Formulation of
LPP, Graphical Methods to Solve Linear Programming Problems, Applications, Advantages,
Limitations, Slack, surplus, Simplex method (Simple examples on change in price)
Reference Books
Gupta Prem Kumar and Hira Das (1999). Op. Cit, Chap. 3 & 4, pp. 148-241.
Shenoy G.V. etal(1999). op. Cit, Chap. 2, pp. 70-109.
Taha, H.A.(1999). O.P. Chap 5, pp 165-213.
Gupta P and Hira. D.S (2003). Op. Cit, pp 709-753.
Srivastava, U.K.etal (1997). Op. Cit, Chap-20, pp. 695-720.
Gupta Premkumar and Hira, D.S. (2003). Operations Research, New Delhi: S.Chand& Co. Ltd.,
Chap 1, pp 1-40
Marketing Research- Naresh K Malhotrs- 5th Edition, Pearson Education /PHI 2007
Business Research Methodology – J K Sachdeva – 2nd Edition - HPH, 2011
17
Title: Corporate Communication-II
Subject code: B3 Contact Hours:30
Work load: 2 hours per week Credit Points:2
Evaluation: Continuous Internal Assessment - 25
Semester End Examination - 25
Objective of course: The objective of the course is to help the students to acquire the basics of
interpersonal communication, corporate communication and soft skills, so as to improve their
communication skills and ability to understand others along with the personality development as
per the requirement of the corporate world. Practical activities in this subject will help the students
to use communication skill as a strategic asset to build their managerial career.
Pedagogical Tools: Lecture, Seminar, Case Studies, Simulation based Games, Team exercise
Module 1:
Written communication – importance, types of written communication in organization (memos,
circular, office order, notice etc), principles effective of business letter writing, types of business
letters, e-mail writing, writing reports, business proposals and business plans
Module 2:
Technology enabled communication – different forms of technology used in corporate
communication Business etiquettes (give the exposure to students) Netiquettes
Reference books:
Business communication by P.D.Chaturvedi, Pearson Publication
Basic Business Communication’ 10th Edition by Lesikar & Flatley TMH Publication.
‘Business Communication’ 3rd Edition by Mary Ellen Guffey Thomson Publication.
‘Foundation of the Business Communication’ by Dona. J. young-Tata McGraw Hill TMH
Publication.
‘Business Communication’ by Meenakshi, Raman Prakash Singh.
Business communication by Urmila Rai, Himalaya Publishing house
18
Title: Financial Management
Subject code: B4 Contact Hours: 45
Work load:3 hours per week Credit Points:3
19
Module 7: Profit Appropriation Decisions:
Introduction – Significance – Factors affecting Dividend Decisions - Stability of Dividends -
Forms of Dividends – Theories of Dividend - Buy Back of Shares.
Text Book:
‘Financial Management’ by M Y Khan & P K Jain, Tata McGraw Hill Publication, New
Delhi.
Reference Books:
Financial Management by I.M.Pandey, Vikas Publishing House, New Delhi..
Financial Management: Theory and Practice by Prasanna Chandra, Tata McGraw Hill
Publication, New Delhi.
Financial Management: Problems & Solutions by Ravi M Kishore, Taxmann Allied
Services Publication, New Delhi.
Cases in Financial Management by I M Pandey and Ramesh Bhat, Tata McGraw Hill
Publication, New Delhi.
20
Title: Organizational Behaviour
Subject code: B5 Contact Hours: 60
Work load: 4 Hours per week Credit Points:4
Module 1: Introduction,
Definition, Historical Development, Challenges and Opportunities for OB and outcomes.
Module 2:
Diversity, Abilities, Attitudes and Job Satisfaction, Emotion and Moods, Personality and Value,
Perception and Individual Decision- Making.
Module 3:
Motivation Concepts: Definition, Early Theories of Motivation Contemporary Theories of
Motivation. Motivation: From Concepts and Applications.
Module 4:
Group Behavior: Definition and Classifying Groups, Stages of Group Development, Group
Properties and Group Decision Making. Teams: Difference between Group and Teams Types of
Teams, Creating Effective Teams, Successful Teams, Team Composition, Team Processes,
Turning Individuals into team Players etc. Power and Politics; Definition of Power, Politics,
Power in action, the reality of politics causes and consequences of Political Behaviour, etc.
Conflict and Negotiation: Definition, Transitions in Conflict Thought, the conflict process.
Negotiation: Definition, Bargaining strategies, the Negotiation Process, etc.
Module 5:
Organization Culture; Organizational Change and Stress Management.
Reference Books:
Organizational Behaviour – Stephen P Robbins, Timothy A Judge, Neharika Vohra –
Fifteenth Ed – Pearson, New deldi 2014.
Organizational Behaviour – Fred Luthans – Twelth Ed- Mc Graw Hill, Singapore – 2011.
Organizational Behaviour-K.Ashwatappa, Himalaya Publication
21
Title: Summer Inplant Project [SIP]
Subject Code: B06 [4 credits]
PROCESS / GUIDELINES:
1) Each student will select an organization of his/ her choice and a project in his/her area
of interest. Or institute will depute the students to various organizations looking at
their area of interest.
2) In case the student makes the choice of the organization, it has to be made in
consultation with the Institute. The Institute for this purpose should assign an internal
faculty member who will act as the mentor throughout the Project. The assignment of
mentor and choice of organization should be made on or before the II semester exams.
3) The study conducted by the student will be a full time effort where he/she is required
to attend the Industry or business everyday for all seven days in a week or as per
industry/ organization’s rule. The industry expert will act as the External guide and the
student is required to submit attendance details every week to the institute.
4) The proposal for the Summer Project or title of the project should be submitted to the
Institute, which will ensure the registration of students for Project. Students should
prepare these proposals in consultation with the Internal and External Guide.
5) Students should send Joining Report on the first day of the joining which should be
duly signed by the external guide.
6) Student should also send weekly report/s every week keeping posted about the work –
in – progress with regard to project to the institute. Each student should send 8 weekly
reports without fail.
7) The format for the proposal or deciding about project title is as given below:
Title of the study
Need for the study (Stress on Need for study-current trends in the area)
A review of earlier research studies conducted
Objectives of the study
Methodology
Proposed outcomes and benefits of the study
8) There will be eight weeks for the completion of the concerned proposal. Late
submissions should not be entertained by the Institute in any case. A soft copy on a CD
of all reports is to be sent to Chairman BOE, KIMS, KUD immediately after the
submission date.
22
9) There shall be 2 copies of project reports along with a CD to be submitted by each
student to the institute.
10) Separate presentations for the organizations and the Institute have to be arranged
before completion of the project or as per convenience.
11) There will be a project viva-voce conducted by Karnatak University, soon after the
theory examinations. The panel of examiners will be similar to SIP.
Deliverables:
The students are required to deliver the following Deliverables without any concessions as per the
dates mentioned in the above process.
Executive Summary
Introduction of the study
About the organization – Brief
Objectives
Analysis and Findings
Discussion
Conclusion
References
In certain cases, students may change the format in consultation with his mentor and the
External Guide. Enough care should be taken that the Project report focuses the study undertaken
by the student and its findings. The report should contain minimum 75 pages with the following
styles:
23
Title: Business research and analytics (OEC)
Subject code: B7 Contact Hours:60
Work load: 4 hours per week Credit Points:4
Evaluation: Continuous Internal Assessment - 50
Semester End Examination - 50
Objective: Research is the powerful tool in the modern world. Managers need to have essence
of systematic answers for their hypothesis. The objective of the course is to
experience the skills of Business Research in all functional area which gives
creativity, thinking and knowledge with working knowledge of software.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars
24
MODULE 6: Mini Project:
Research application to respective functional areas with features of research.
Student Work flow:
Identify the problem and collect relevant literatures using search technique
Students are expected to write the research design on Exploratory and Descriptive Research
Set Title and objectives of the problem
Students are asked to prepare the structured interview/ questionnaire( Ex:brand awareness,
effectiveness of training in public sector organization, Investors attitude towards Mutual funds in
any financial institutions, consumer perception towards any FMCG., employee satisfaction level )
Students are asked to conduct Market survey/ Interview ( offline / online)
Data Analysis using SPSS
Data Interpretation and report writing ( DOC, DOCX , PDF )
Report presentation methods, ex: Power Point Presentation
Books / References
Textbook:• Gupta Prem Kumar and Hira Das (1999). Chap. 3&4, pp. 148-241.
SPSS in simple steps – Kiran Pandey, Dreamtech Press (2011)
Shenoy G.V. etal(1999). op. Cit, Chap. 2, pp. 70-109.
Taha, H.A.(1999). O.P. Chap 5, pp 165-213.
Research Methodology- C R Kothari, Vishwa Prakashan,2002
Business Research Methods. Donald R. Cooper & Pamela s Schindler, 9/e, TMH /2007
Research Methodology – concepts and cases – Deepak Chawla and NeenaSondhi -Vikas
Publication – 2014
Research Methods for Business, Uma Sekaran& Roger Bougie, 6th Edition, Wiley, 2013
Business Research Methods-SL Guptah and HeteshGuptha, McGraw hill – 2012
Marketing Research- Naresh K Malhotrs- 5th Edition, Pearson Education /PHI 2007
Business Research Methodology – J K Sachdeva – 2nd Edition - HPH, 2011
Marketing Research By Tull& Hawkins
Reference Books :-
25
GENERAL MANAGEMENT SPECIALISATION
26
Module 6 :Cyber Law
Boon & bane of Internet, Illegalities in cyber world, Internet Service Providers, Legal aspects &
Net: Responsibilities of Business Professionals,Cyber crimes& Hacking, Internet and issue of
Jurisdiction, Internet Marketing ethics and IT act 2000/2008 , cyber terrorism
Reference Books
“Corporate Information Strategy and Management”, Lynda M AppleGate, Robert D Austin et
al, Tata McGraw Hill, 7th Edition.
“Management Information Systems”, Effy Oz, Thomson Course Technology, 3/e, 2003
. “Information Technology for Management”, Turban, McLean, Wetherbe, Wiley
, “Management Information Systems”, C.S.V. MurthyHimalaya Publishing House, 3/e
“Management Information Systems”, S.Sadagopan, PHI, 1/e, 2005
“Principals of Information Systems”, Ralph M. Stair, George W. Reynolds, Thomson Course
Technology, 6/e, 2004
27
Title: Micro Small and Medium Enterprise Management
Subject code: B9 Contact Hours:60
Work load: 4 hours per week Credit Points:4
Module 4 Sickness of MSME: Reasons, measures, assessment of viability of sick industries and
their rehabilitation, govt policy for strengthen small business, taxation benefits for SME.
Module 5 Globalization & SME: Changing scenario of SMEs in the era of liberalisation and
globalization, Competitiveness, Quality control and branding, Need for professionalism in
management of small business in India, social responsibilities of small business owners, Micro,
Small and Medium Enterprises Development Act (MSMEDA) 2006: Objectives and Definition,
Provisions pertaining to promotion and development of MSMEs.
Module 6 Strategies for SME: Product, Price, Promotion and Distribution strategy for MSME
growth
Module 8 Rural MSME management:Need, importance, emerging trend in the area, rural
msme and government policies, marketing and financing strategy of rural msme, problems,
challenges and opportunities
28
Module 9 Small business accounting: Need, why accounting matters?, accounting for
business decision making
Reference Books:
29
Title: Total Quality Management
Subject code: B10 Contact Hours: 45
Work load: 3 hours per week Credit Points: 3
References:
Imai Masaki, Kaizen, The key to Japan’s Competitive Success, McGraw-Hill, Inc.,
International Edition, 1991.
Heizer and Nathan, Cases in Total Quality Management Manufacturing and services,
Thomson South-western, 2004.
Encyclopedia on TQM 6 volumes, Mc Graw Hill Publication
Basterfield H Dale and others, Total Quality Management, Pearson Education/PHI, Inc.
2006.
K.Shridhar Bhat Total Quality Management (Himalaya publishing house 2005).
Poornima M Charantimath, Total Quality Management, Pearson Education, 2003.
30
MARKETING SPECIALISATION
MODULE I: Introduction:
Integrated Marketing Communications: The Role of IMC in the Marketing Process. Integrated
Marketing Program, Situation Analysis: Organizing for Advertising and Promotion.
MODULE II:
The Role of Ad Agencies and Other Marketing Communication Organizations, Perspectives on
Consumer Behavior.
MODULE III:
Analyzing the Communication Process: The Communication Process, Source, Message, and
Channel Factors.
MODULE IV: Objectives and Budgeting for Integrated Marketing Communications Programs,
Establishing Objectives and Budgeting for the Promotional Program.
MODULE V:
Developing the Integrated Marketing Communications Program: Creative Strategy: Planning and
Development, Implementation and Evaluation, Media Planning and Strategy, Evaluation of
Media: Television and Radio, Evaluation of Print Media, Support Media.
MODULE VI:
Direct Marketing, The Internet and Interactive Media, Sales Promotion, Public Relations,
Publicity, and Corporate Advertising.
MODULE VII:
Monitoring, Evaluation, and Control, Measuring the Effectiveness of the Promotional Program,
International Advertising and Promotion, Regulation of Advertising and Promotion, Evaluating
the Social, Ethical, and Economic Aspects of Advertising and Promotion Web, Personal Selling
(online). 4 hours
Text Book
George E Belch, Michael A Belch and Keyoor Purani “Advertising and Promotion: An
Integrated Marketing Communications Perspective (SIE)” McGrawHill education.
Shimp and Andrews, “Advertising, promotion and other asoects of IMC”, Cengage.
31
Title: Consumer Behaviour
Subject code: B12 Contact Hours: 45
Work load:3 hours per week Credit Points:3
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
Text Books:
References:
33
Title: Business Marketing
Subject code: B13 Contact Hours: 45
Work load: 3 hours per week Credit Points: 3
Reference Books:
34
Title: Services Marketing
Subject code: B14 Contact Hours : 45
Work load: 3 hours per week Credit Points :3
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussions,
Research Articles Discussions.
References:
Zethaml, Bitner, Gremler and Pandit “Services Marketing” 6th edition, McGrawHill
publications.
Christopher Lovelock, “Services Marketing”, latest edition, Pearson Publications.
36
FINANCE SPECIALISATION
Title: Financial Markets & Services
Subject code: B15 Contact Hours: 60
Work load: 4 hours per week Credit Points:4
37
Module 8: Factoring & Forfaiting:
Meaning of factoring - Process or steps involved in factoring - Types of factoring - Benefits of
factoring - Financial Evaluation of factoring - Process & Features of forfaiting.
Text books:
38
Title: Cost and Management Accounting
Subject code: B16 Contact Hours: 45
Work load: 3 hours per week Credit Points:3
39
Module 9: Analysis and Interpretation of Financial Statements
Corporate Accounting – Features - Form and Contents of Financial Statements and Interfaces with
Companies Act - Analysing and Interpreting Financial Statements – Statement of Changes in
financial Position (Funds Flow and Cash Flow Analysis – AS 3 ) Difference between Cash Flow
and Fund Flow Statement. Recent Trends in Management Accounting
Reference Books:
Cost Accounting – Theory and Practice by K S Thakur – Excel Books Publication
Costing Accounting – Principles and Practice – Nigam and Jain – PHI
Cost Accounting – Jawahar Lal & Srivastava – Tata McGraw Hill Publication
Cost & Management Accounting – M N Arora – Himalaya Publication
Executive Program Cost and Management Accounting – ICSI Study Material
Cost and Management Accounting - S.N.Maheshwari, Sultan Chand & Sons, New Delhi
40
Title: Behavioural Finance
Subject code: B17 Contact Hours: 30
Work load: 2 hours per week Credit Points: 2
Text Books:
Behavioural Finance – Sulphey, MM, Prentice Hall of India, 2014
Behavioural Finance – Shuchita Singh & Shilpa Bahl, Vikas Publishing House (P) Ltd
Reference Books:
Behavioural Finance & Wealth Management – Michael Pompian, John Wiley Publishing
Understanding Behavioural Finance - Lucy Ackert and Davies, Cengage India, 2011
Security Analysis and Portfolio Management – Prasanna Chandra, Tata McGraw Hill, 3rd
Edition, New Delhi, Third Reprint 2012
Value Investing and Behavioral Finance – Parag Parikh, Tata McGraw Hill, New Delhi,
Third Reprint 2012
41
Title: Insurance and Risk Management
Subject code: B18 Contact Hours: 45
Work load: 3 hours per week Credit Points:3
Module 1: Risk
Introduction to ‘risk’, types of business and personal risks, significance of risk management
function within business organizations. Insurance and Risk - significance of insurance and risk,
general structure of the insurance market, significant aspects of this industry. Reforms in Indian
Insurance Industry.
42
Module 9: Financial Management in Insurance Companies and Insurance Ombudsman:
importance of financial management in insurance companies, tools of managing expenses in the
insurance companies, modes used by the insurance companies in channelizing their funds.
Text Books :
43
HUMAN RESOURCE MANAGEMENT SPECIALISATION
Module 2. Overview of the IDA Act . Analysis of the terms “industry” and “industrial dispute” –
Distinction between S. 33(1) and 33(2) – How does S. 33-A operate? – Distinction between S.
33C (1) & 33C (2) – Scope of enquiry under S. 33-C(2) as compared to S. 10 (1).
Module 3. Discipline – Introduction – common law right of employers – the nature of restrictions
imposed on the common law right to terminate – rights of workmen u/s. 2-A of the ID Act –
Nature of powers conferred on the adjudicators u/s. 11-A – misconduct – misdemeanour –
carelessness – standing orders – misconduct: classification
Module 5.: Overview of Factories Act , 1948, Minimum Wages Act, Payment of Wages Act,
Payment of Bonus Act, Workman Compensation Act, PF Act, ESIC Act etc. and contemporary
issues in labor laws
Recommended Books:
44
Title: Managerial Effectiveness and Leadership
Subject code: B20 Contact Hours:45
Work load: 3 Hours per week Credit Points:3
Objectives
To identify the course participant’s strengths and weaknesses as a person and a member of a
group or organisation using personality typing. To enhance one’s own self awareness and to
understand others utilising methods from Neuro-Linguistic Programming (NLP). To sensitize
students to the emerging perspectives on spiritual foundations of personal effectiveness and
leadership.
Module 1
Understanding your Thinking Process ,Identifying the Filers on your World Enriched
Communication Through Sensory Specific Language ,Managing your Internal Dialogue
Perceptual Positions for Assertiveness
Module 2
Anchoring a Resourceful Stage for yourself to Manage Conflicts Creating Rapport ,Powerful
Persuasion Strategies ,Personality Typing using Enneagram. Introduction to Briggs-Myers
Personality Types
Module 3
NLP Test ,Selling with NLP ,Managing with the Power of NLP
Module 4
Life Planning: Personal Mission and Vision Principle Centered Leadership ,Emotional
Intelligence ,The Road Less Travelled
Module 5
The Seven Habits of Highly Effective People ,Effective Life and Time Management Spiritual
Foundations of Personal Effectiveness , Contemporary issues
Books:
The 7 Habits of Highly Effective People Paperback (English) 2004: Stephen Coovey
Leadership: Personal Effectivess and Te: Personal Effectiveness and Team Building
Paperback – 2012 by Ranjana Mittal (Author)
Unstoppable Confidence: How to Use the Power of NLP to Be More Dynamic and
Successful Paperback – Import, 1 Aug 2008 by Kent Sayre (Author)
Reference Books:
The monk who sold his Ferrari: Robin Sharma
Who moved my Cheese:
The Secret:Positive thinking: Nepoleon
Timeless Leadership : Debashish Chatterjee Wiley Publication
Think and Grow Rich : Nepolean Hill
45
Title: Career Planning and Development
Subject code: B21 Contact Hours:45
Work load: 3 Hours per week Credit Points:3
Objectives:
Provide you with many opportunities to explore your own interests, values and skills and to begin
developing those skills and qualities that will enable you to be highly successful in the workplace.
Encourage students to engage in thoughtful academic, extracurricular, career and lifelong
planning.
Module 1 Career Planning :What is career, Import terms in career planning, career stages,
importance of career planning, process of career planning, merits and demerits of career planning.
Module 2 Career Development : Why career development, reason for career development,
Scheins model – stages of career development, issues in career development process, career
anchors, individual career development, career mistakes to avoid , organizational career
development, career development programs in organization, Benefits of career planning and
development for individual and organizations, Tips for individual career plan.
Module 4 Methods and resources for career development :On the job experience , Off the job
learning Managing career development and change- Issues for the 21st century , Career
management system, components of career management system, Using performance review and
recognition to enhance career development.
Reference Books :
Career Development Basics by Michael Kroth , Mckay Christensen, Cengage Learning.
Career Planning Strategies by Powell C.Randall, Kendall Hunt Publishing.
Career Counseling and Planning by Sushil Kumar Srivastava Atlantic Publishers &
Distributors.
Career Development & Planning: A Comprehensive Approach, by Robert C . Reardon,
Janet G. Lenz, James P. Sampson, and Gary W. Peterson. Published by Kendall Hunt
46
Title: Performance Management and Competency Mapping
Subject code: B22 Contact Hours:45
Work load: 3 Hours per week Credit Points:3
Module 2:. Job Description and Performance Appraisal, Job Analysis in Performance Appraisal
Systems, Measurements in Performance management
Recommended Books
47
COURSE OUTLINE FOR MBA THIRD SEM
48
Title: Strategic Management
Subject code: C1 Contact Hours:60
Work load: 4 hours in a week Credit Points:04
Evaluation: Continuous Internal Assessment - 50
Semester End Examination - 50
This course exposes the students to the strategic issues in decision making through use of
practical case studies, current events, etc.
This is a project-based course and the student is expected to go through a simulated
experiential learning. The course integrates all the concepts and cases learnt in functional
areas.
Pedagogy : Lectures, Assignments, case studies, seminar,
Text Books:
Strategic Management: A south –Asain Perspective: Hitt & Manikutty, Cengage Learning
Concepts in Strategic Management and Business Policy – towards global sustainability by
Thomas L Wheelen and J David Hunger, 13ed Pearson
Business Ethics – Ethical Decision Making and Cases by – O C Ferrell, John Paul
Fraedrich and Linda Ferrell,
Ethical Choices in Business by R C Sekhar, 2nd Edition, Response Books
50
Title: Business Ethics
Subject code: C2 Contact Hours:30
Work load: 2 hours in a week Credit Points:02
Scope for business ethics: Personal policy, Societal level, Internal policy level, Stake holder level
Ethics in Practice, Classical Theory, Stakeholder Theory, Corporate Social Responsibility Theory
(CSR)
References:
51
Title: Legal aspects of Business
Subject code: C3 Contact Hours:30
Work load: 2 hours in a week Credit Points:02
Reference Books:
Company And Business Law By N.D. Kapoor – Sultan Chand & Sons
Company Law - Avtar Singh, Eastern Books Company
Business Law By M.C. Kuchal- Vikas Publishing House,
52
Title: Introduction To Entrepreneurship (OEC)
Subject code: C4 Contact Hours:60
Work load: 4 hours in a week Credit Points:04
Course Objectives:
The course aims at enabling the aspiring entrepreneurs in converting their business ideas into
successful business ventures and providing basic knowledge for effectively managing their start-
ups. This course attempts to facilitate better understanding of concepts related to entrepreneurship
like entrepreneurial personality traits, business opportunity identification, small business
management, incubation, government efforts towards supporting entrepreneurial ecosystem,
institutions and support systems to facilitate entrepreneurship etc.
Pedagogy : Lectures, Assignments, case studies, seminar and Projects
Text Book:
54
General Management Specialisation
Title: Knowledge Management
Subject code: C5 Contact Hours:60
Work load: 4 hours in a week Credit Points:4
Objectives :
To develop skills of identifying ,documenting ,retrieving and disseminating knowledge in the
organizations
Pedagogy : Lectures, Assignments, case studies, seminar and Projects
Module 1
Knowledge Management concept , definition ,the need , utility and universal applications ,role of
knowledge management in the network world Process of knowledge management .A systems
approach to Knowledge Management Cycle
Module 2
knowledge management models, strategic implications of KM models, practical implications of
KM models
Module 3
Knowledge capture and codification. Tacit Knowledge capture at individual and group levels –
interviewing experts, structured interviewing, learning by observation, learning by being told-
strategic and practical implications.
Module 4
Knowledge sharing and communities of practice, Strategic and practical implications of
knowledge application , role of organizational culture.
Module 5.
Knowledge management tools and techniques , knowledge leadership , ethics of knowledge
management and future challenges for Knowledge Management
Reference books:
55
Title: Business Process Reengineering and Benchmarking
Subject code: C6 Contact Hours:60
Work load: 4 hours in a week Credit Points:4
Module 1:
Introduction to Business Process Reengineering::What is Reengineering? Why Reengineering,
History and Development of Business Process Reengineering (BPR), Principles of Reengineering,
Application of Reengineering, The essence of Reengineering, The three ‘R’s of Reengineering
Module 2:
Application side of Reengineering: Requirements of Reengineering process, Reengineering in the
service industry, Reengineering and TQM, Integrating Reengineering and process improvement,
Benefits and Limitations of Reengineering, The Holonic Concept, How the ‘Holonic network’
works? Advantages of Holonic business system, and Types of holonic networks.
Module 3:
Introduction to Benchmarking.What is Benchmarking? What is a benchmark? Evolution of
benchmarking, Reasons to benchmark, Advantages and limitations of benchmarking, Types of
benchmarking, Areas to benchmark, Four phases of benchmarking.
Module 4:
Application side of Benchmarking:Benchmarking process, Issues related to benchmarking
process, Benchmarking quality in a nut shell.
Text Books:
Total Quality Management – Text and cases by K. Shridhara Bhat, Himalaya Publishing
House, 2002
Reference Books:
56
Title: Project Management
Subject code: C7 Contact Hours:60
Work load: 4 hours in a week Credit Points:4
Evaluation: Continuous Internal Assessment - 50
Semester End Examination - 50
Objective: The objective of this course is to understand the framework for evaluating capital
expenditure proposals, their planning and management in the view of the projects undertaken.
Module 1.
Project Management - Definitions, Overview, Project Plan, Management Principles applied to
Project Management, Project Management Life Cycle, Project Life Cycles and Uncertainty.
Module 2.
Project planning - Scope, Problem statement, Project Goals, Objectives, Success criteria,
Assumptions, Risks, Obstacles, Approval process, Projects and Strategic Planning.
Module 3.
Project Activities - Project Resource Requirements, Types of Resources.
Module 4.
Project Monitoring, Evaluation and Control - Project Network Technique, Planning for Monitoring
and Evaluation, Project Audits, Project Management Information System, Project Scheduling,
PERT and CPM, Project Communication, Post-Project Reviews.
Module 5
Project Team Management - Recruitment, Organizing, Human Resources, Team operating rules,
Project Organization, Various forms of Project Organization, Project Organization Charting.
Module 6.
Closing the Project - Types of Project Termination, Strategic Implications, Project in Trouble,
Termination Strategies, Evaluation of Termination Possibilities, Termination procedures. Project
Contacts, principles, Compilation of Contacts, Practical Aspects, Legal Aspects, Global Tender,
Negotiations, Insurance.
Reference Books :
Bennet P. Lientz and Kathryn P. Rea, “Project Management for the 21st Century”,
Academic Press, California, 1995.
Choudhary. S., “Project Management”, Tata McGraw Hill Book Publishing Co., New
Delhi.
Gopalakrishnan, P., "Project Management", Macmillan India Ltd. New Delhi, 1993.
Jack R. Meredith and Samuel J Mantel, "Project Management", John Wiley & Sons, New
York, 1995.
Joseph J. Moder, Cecil R. Phillips, and Edward W. Davis, "Project Management with
CPM. 6.PERT and Precedence Diagramming", CBS Publishers and Distributors, New
Delhi.
Prasanna Chandra, "Project: Planning, Analysis, Selection, Implementation and
Review", Tata Mc Graw Hill Publishing Co. Ltd., New Delhi, 1998.
Robert K. Wysocki, Robert Beck, and David B. Crane, “Effective Project Management”,
John Wiley & Sons, New York, 1995.
57
Title: Business Process Outsourcing
Subject code: C8 Contact Hours:45
Work load: 3 hours in a week Credit Points:3
Evaluation: Continuous Internal Assessment - 25
Semester End Examination - 50
Objective: This course is designed to provide the understanding of outsourcing in the global
economy. The parameters that determine the when and how to outsource in this competitive age to
achieve the efficiency and effectiveness.
Pedagogy : Lectures, Assignments, Projects and Seminars
Module 1
Introduction and meaning of BPO, history of the industry, human issues in Call Centers and BPO
industry, stress, quality/quantity conflict, intensity, targets, sleeping disorders, consequences of
unmanaged stress, managing stress
Module 2
Attrition rates in BPO industry and retention strategies in ITES/BPO industry, employee benefits
provided by majority of BPO companies,
Module 3
PCMM model and its application, introduction, the strategic objectives pursued in PCMM, need
for PCMM (People Capability Maturity Model), structure, level, behavioural characteristics of
maturity level, key process areas- maturity levels vs. process categories
Module 4
Managing IT outsourcing: offshore, onshore, and nearshore, how to think strategically about
outsourcing, BPO meets BPM, Business Process Offshoring,
Module 5
Moving up the value chain from BPO to KPO, opportunities & challenges in the field, areas in the
KPO, challenges for Indian companies in the financial services KPO business, classification of
outsourcing phenomenon in financial services, BPO potential in the Financial Services Sector
Reference:
www.nasscom.in
Reports of BPO companies,
Delloite Research reports/Forrestor Reports
58
Title: Enterprise Resource Planning (ERP)
Subject code: C9 Contact Hours:60
Work load: 4 hours in a week Credit Points:4
Evaluation: Continuous Internal Assessment - 50
Semester End Examination - 50
Books Recommended:-
59
MARKETING SPECIALISATION SUBJECTS
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Distribution & Logistics Management. The purpose of this course is to develop understanding of
logistics, its basic framework and its practical utility.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
Introduction, Influencing the order customer relationship Management, Activity based costing &
customer profitability, e-commerce order fulfillment strategies, Customer service, elements of
customer service performance measures for customer service, Expected cost of stock-outs, order
management influences on customer service.
60
Module 6:- Distribution – Managing Fulfillment Operations:
The Role of Distribution operations in SCM, Distribution Planning and strategy, Distribution
Execution, Distribution Metrics, Distribution Technology. Global Dimensions of Supply chains:
Supply chains in a global economy, The scope and Magnitude of Global Business, Global
Markets and strategy, Supply chain security: A balancing act, Storage Facilities and Packaging.
Textbook:
John J Coyle, C John Lagley, Robert A. Novack “Managing supply Chain – Logistic
Approach”, Cengage Learning.
Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford
publication.
Reference books:
61
Title: Sales Management
Subject Code:C11 Contact Hours: 45 Hrs
Work load: 3 hrs per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester End Examination – 50 marks
Objective: The purpose of this course is to develop an understanding and skill about concepts,
method and strategies of sales management. It also aims at developing various competencies to
tackle different sales related problems and train the student to become effective sales force to
bring only into the organization and become a bread earner for self and organization.
Pedagogy : Lectures, Assignments, Projects, Practical Exercises and Seminars Case
Discussion, Research article discussion.
Module 2: Selling Skills and Selling Process : Selling and Buying Styles Selling Situations
(Selling Task functions, Maintenance. Selling, Developmental Selling) Selling Skills Negotiation
Skills Problem Solving Skills Problem Solving Process Problem Definition Techniques. Stages,
Prospecting (process & Methods), Handling customer objections, Methods of Closing Sale.
Module 7: Recruitment & Selection of Sales Force, Training Motivation & Compensation of
sales Force
Text Book: Sales Management- Decisions, Strategies and cases by Richard R. Still, Edward.W.
Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi.
.
Reference Books:
Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash - McGraw
Hill Inc. International Student Edition
Tapan Panda and Sachdeva “Sales and Distribution Management”, Pearson publications
62
Title: E-Commerce and Digital Marketing
Subject Code:C12 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester End Examination – 50
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Digital Marketing. Understand how and why to use digital marketing for multiple goals within a
larger marketing and/or media strategy. Understand the major digital marketing channels - online
advertising: Digital display, video, mobile, search engine, and social media. Learn to develop,
evaluate, and execute a comprehensive digital marketing strategy and plan. Learn how to measure
digital marketing efforts and calculate ROI. Explore the latest digital ad technologies.
Pedagogical Tools: Lecture, Seminar, Case Studies, Discussions, Project, Team exercise
63
Various means of E advertising, Conducting Online Market Research, Building Customer
Relationship Based on One to One Marketing, Market Segmentation, Data Mining and Marketing
Research, Intelligent Agents in Marketing, Measuring the Effectiveness of E advertising.
Module 8: E-payment and security, Fraud, security and privacy concerns, cyber crime, E-
commerce laws in India, Introduction to the Concepts ,Security Concerns, Security Solutions,
Digital Signatures, Protocol for Secure messaging, Paper Document Vs Electronic Document,
Technology for Authentication, Laws for Ecommerce
Text Book:
Hanson “Internet marketing and E-Commerce”, Latest edition, Cengage learning.
Reference Books:
Internet marketing, Robert & Zahay, Cengage Learning
Frontiers of E-commerce by Ravi Kalakota & Andrew-pearsons Education
E-Commerce Conmcepts, models by C.S.V.Murthy, Himalaya Publication
64
Title: Retail Management
Subject Code:C13 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester end Examination – 50 marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Retailing Management. To introduce the basic concepts of retail management, the latest
developments in retailing in the Indian context, and framework of Retail mix and each of its
elements. To provide a strategic perspective of the retailing industry.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
Module III: Merchandise Management: Managing the Merchandise Planning Process, The
concept of merchandising, the evolution of merchandising function in retail, Buying Merchandise:
The process of merchandising buying, the procedure for selecting vendors and building
partnerships, the concept of own brand and manufacturers’ brand the concept of category
management, Role of Pvt. Labels, Retail Pricing: The concept of retail pricing and the factors
affecting price, elements of retail price, developing a pricing strategy, adjustment to retail price,
GMROI. Retail communication mix, The concept of retail marketing mix, STP, the role of POP in
retail. E-retailing.
Module IV: Store Management :Managing the Store, Store Layout, Design, and Visual
Merchandising, Retail Store Operations, The relationship between store image and store design
components of exterior and interior consideration for selecting layout visual merchandising in
retail, Customer Service: The concept of customer service, the gaps in customer service, methods
and tools available for encouraging loyalty, role of retail sales person, selling process.
Module V: Starting your own Retail Business, Starting a Franchise Business, Cases
Text Book : Levy, Weitz, and Pandit “Retailing Management” McGrawHill Publications
References:
Chetan Bajaj Rajanish Tuli and Nidhi Varma Srivastava, “Retail Management”, Oxford
Publications.
Barry Barman, Mini Mathur, “Retail Management – Strategic Approach”, Pearson
Publications.
65
Title: Strategic Brand Management
Subject Code:C14 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester end Examination – 50 marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Brand Management.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
References:
Kevin Lane Keller, “Strategic Brand Management: Building, Measuring, and Managing
Brand Equity”, 4th edition, Pearson publications.
Brand management-Y.L.R.Moorthi-Vikas Publication
Product management-Donad lehman,TMH
66
Title: Rural Marketing
Subject Code: C15 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester End Exam- 50 Marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Rural Management.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars Case Discussion,
Rural visits.
Module IV: Distribution in Rural Markets; Availability: the challenge and the dilemma,
distribution channels, the rural retail environment, channel behavior in rural areas, distribution
models in rural markets, rural-centric distribution models. Rural logistics, rural dominance,
Communication Strategies for Rural Markets; Challenges in rural communication, the
communication process: an overview, developing effective rural communication, creating
advertisements for rural audiences, sales promotion and events and experiences.
Module VI: Role of Government in Rural India; rural infrastructure, education, health, skill
development, employment, financial inclusion, sanitation, agriculture, Future of Rural Marketing;
rural boom, the way forward, rural dividend.
References:
67
Title: Applied Marketing Research
Subject Code: C16 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Sem End Exam -50 Marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Marketing Research.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
68
Module VII: Qualitative research techniques –
a) Based on questioning: Focus groups, Depth interviews, Projective techniques. b) Based on
observations: ethnography, grounded theory, participant observation.
Text Books:
Marketing Research – Measurement & Methods – Donald S.Tull, Del I. Hawkins.
Marketing Reseach –Naresh Malhotra, Latest Pearson Publications
Brown, Adhikari, “Marketing Research” Cengage Learning.
Reference Books:-
Marketing Research, Concept & Cases – Cooper Schindler.
Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn.
Chisnali P K Marketing-A behavior- Boyd H W & Westfall: Marketing Research text and
cases Richard Irwin Inc.- Lucki D J Wales H G Etal: Marketing Research Prentice Hall
69
FINANCE SPECIALISATION
Module 1:
Merger and Acquisition – meaning, objectives and emergence of the M&A wave in India.
Motives for corporate mergers. Theories of merger- hypothesis concerning M&A. Synergy of
merger – Operating synergy & financial synergy. Types and process of mergers. Five stage model
– due diligence methods of financing mergers – cash offer – share exchange ratio merger as a
capital budgeting decision. Negotiating the Merger and closing the deal.
Module 2:
Corporate Restructuring – Meaning, objectives & methods of restructuring – joint ventures –
corporate sell off & spin off – Equity carve out – leveraged buy outs (LBOs) – Management buy
outs (MBOs) – difference between LBO and acquisition – Employee Stock Option Plans (ESOPs)
– Master Limited Partnership (MLP) (Practical).
Module 3:
Merger and Acquisition valuation – valuation approach – discounted cash flow valuation. Equity
valuation – Relative valuation - Synergy & Value creations – valuating operating & financial
synergy – valuing corporate control – valuing of LBO (Practical).
Module 4:
Accounting for Amalgamation – Pooling of Interest Method, Purchase Method, Net Assets
Method, Net Payment Method & Intrinsic Method- Procedure laid down under Indian Companies
Act – Accounting for M&A (Practical).
Module 5:
Corporate control mechanism and takeover defenses – coercive offers and defense – anti take over
amendments – Crown jewel – Shark Repellents – Poison Pill – Pacman – Green mail – White
Knight – Golden Parachute
Module 6:
Legal and Regulatory framework of M&A: Companies Act 1956 /2013, Income Tax Act 1961,
SEBI Act, SEBI takeover Code etc.
70
Text Books:
Reference Books:
Merger and Acquisitions (Text and Cases) by B Rajesh Kumar, Tata Mc Graw Hills
Publication.
Merger and Acquisitions by Machiraju, New Age Publications.
Merger, Acquisitions and Corporate Restructuring (Strategies & Practices) by Rabi
Narayan Kav, International Book House Pvt. Ltd.
“Mergers and Acquisitions and Corporate Restructuring” – Patrick Gaughan, Wiley India.,
New Delhi.
71
Title of the paper: Personal Finance and Tax Planning
Subject Code : C18 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objective: To facilitate the student to become financially responsible member of society leading
to developing skills in the area of money management, budgeting, financial goal
attainment, wise use of credit, investment and tax management.
Module 1:
Financial Planning Process: Utilities of Personal Financial Planning Techniques – The Personal
Financial Planning Process – Planning for a Life Time – The Financial Planning Environment –
Various Determinants of Personal Income.
Module 2:
Financial Statements and Plans: The Role of Financial Statements in Financial Planning –
Preparing Personal Balance Sheet and Income and Expense Statement based on Life Cycle
Approach– Using Personal Financial Statements.
Module 3:
Investment Avenues & Tax Planning: Meaning and Purpose of Investment –Factors Considered
in the Choice of Investments , Short & Long-term investments - FDs – Post Office Schemes –
Insurance – Mutual Funds – Real Estate – Bullion markets – Equity – Debt – Commodities –
IDRs, PPF, NPS, – Developing Investment Strategy.
Module 4:
Basic of Income Tax, Basic Concepts, Residential Status & Tax Incidence, Income Exempted
from Tax
Module 5:
An overview of computation of Gross Total Income, Deductions from the Gross Total Income
u/s 80C to 80U, Tax rates & Calculation of Tax liability
Module 6:
Income Tax Authorities & Filing Returns – Traces (26 AS) – Form No. 16 A – ITR I & II –
Permanent Account Number & Aadhar linkage, Tax Audit, Qualities & Qualifications required in
auditors, forms, reporting & disclosure in financial statement, Settlement of Cases
Reference Books:
Taxation Law and Practice – Volume 1 – Balachandran, Thothadri – PHI
Direct Taxes – Law & Practice by Vinod K Singhania & Kapil Singhania, Taxmann
Publication.
Income Tax Law and Practice – N Hariharan - Tata McGraw Hill Publication.
Focus on Personal Finance - Jack Kapoor; Les Dlabay; Robert J. Hughes, McGraw-
Hill/Irwin (2009)
George Rejda: Principles of Risk Management and Insurance: Pearson, New Delhi
72
Title of the paper : Derivatives Market and Risk Management
Subject Code : C19 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objective: The main objective of this course is to acquaint the students with basics of derivative
market and its workings.
Module 1:
Introduction: Risk Management, Types of Business Risks, Meaning of Derivatives, Products,
Factors driving growth of derivatives. Derivative Markets in India (Derivatives Trading at NSE,
BSE, NCDEX & MCX), Participants, Functions, Regulatory framework
Stock & Index Derivatives: Introduction to Stock & Index Futures, Stock & Index Options,
Trading Mechanism, Terminology.
Commodities Derivatives: Agriculture, Metal & Energy derivatives in India, Genesis, Trading
Mechanism, Terminology, Margin System.
Currency Derivatives: Currency Market in India, Genesis, Fixed & Floating exchange rate
regime, Terminology, Traders.
Interest Rate Derivatives: Interest Rate Caps & Floors, FRA, SWAPS.
Module 2:
Forward Contacts: An overview of Forward Contacts, Features, Carry Price Model, Pricing (No
Income, Known Income & Known Yield), Hedging strategies & application, Practical exercises.
Module 4:
Option Contacts: Meaning, Types, Parties, Pay Offs, Settlement procedures for stock, indices,
Application of Options (Speculation & Hedging strategies), Combination Strategies (Strips,Straps,
Straddle, Strangle), Spreads (Bullish & Bearish Butterfly Spreads, Option Valuation using Black
Scholes Model & Binomial Model, Zero Cash Flow Portfolio, Diagrammatic presentation of
One& Two step Binomial Process, Practical exercises.
Module 5:
SWAP Contacts: Types, Interest rate swaps, Currency swaps. Basic practical exercises.
Text book:
Futures and Options by N. D. Vohra and B. R. Bagri, Tata McGraw Hill Publication.
Reference Books:
Derivatives & Risk Management by Rajiv Srivastava, Oxford Publication.
Derivatives & Risk Management by Dhanesh Kumar Kharti, Mcmillan Publication.
Commodity Derivatives by Indian Institute of Banking & Finance.
NCFM Derivatives Market, Options Strategies, Currency, Interest Rate & Commodities
Market Module downloaded material.
Options and Futures & Options Markets by John C Hull, PHI Publication.
Introduction to Derivatives by SSS Kumar
73
Title of the paper : Principles and Practices in Modern Banking
Subject Code : C20 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objectives: Providing an in-depth insights into principles and practices of banking in the
liberalised Indian economy and obtain skills and knowledge in practical Banking.
Pedagogy: Lectures, Assignments/Project, Practical Exercises and Case Analysis
Module 1:
Banking system and structure in India- Evolution of Indian Banks-Types of banks - Public Sector,
Regional Banks, Performance of Public Sector banks, Private Sector Banks, Payment Banks,Small
Finance Banks. Commercial banking: Structure, Functions - Primary & secondary function, Role
of commercial banks in socio-economic development, Services rendered. Credit creation and
Deployment of Funds.- Role of Reserve Bank and GOI as regulator of banking system –
Provisions of Banking Regulation Act & Reserve Bank of India Act.
Module 2:
Banker and customer – Types of relationship between banker and customer – Bankers obligations
to customers – Right of lean, setoff, appropriation–Bankers legal duty of disclosure and related
matters Customers` accounts with banks – Opening- operation – KYC norms and operation –
Types of accounts and customers – Nomination – Settlement of death claims.
Module 3:
The Negotiable Instruments Act 1881 - Features of Negotiable instruments - Important concepts
and explanations under the Negotiable Instruments Act. The Paying Banker-Dishonour of cheque
Negotiation – Endorsement - The Collecting Banker – Negligence - Bills of exchange and
promissory note - Discharge of Negotiable instruments - Hundis.
Module 4:
Banking Technology- Concept of Universal Banking-Home banking – ATMs - Internet banking–
Mobile banking - Core banking solutions – Debit, Credit, and Smart cards – Electronic Payment
systems - MICR- Cheque Truncation- ECS - EFT – NEFT - RTGS, UPI and Aadhar base payment
systems.
Module 5:
International banking – Exchange rates and Forex Business, Correspondent banking and NRI
Accounts, Vostro, Nostro Accounts, Letters of Credit, Foreign currency Loans, Facilities for
Exporters and Importers, Role of ECGC, RBI and EXIM Bank.
Module 6:
Banker as lender – Types of loans – Overdraft facilities – Discounting of bills – Financing book
debts and supply bills - Charging of Security bills - pledge – mortgage – assignment.
Module 7:
Asset Liability Management (ALM) in banks: Components of Liabilities and Components Assets,
Significance of Asset Liability management, Purpose and objectives. Prerequisites for ALM,
Assets and Liabilities Committee (ALCO) - Activities of ALCO.
Text Book: Principles and Practices of Banking – Indian Institute of Banking & Finance,
McMillan Publication.
74
Title of the paper : Project Planning, Appraisal and Control
Subject Code : C21 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objectives:
The objective of the course is to make the students familiar with financial planning, analysis,
selection, and implementation and review the capital expenditure investments. This also aims to
acquaint the students with the application of mathematical and statistical tools for analyzing
managerial problems in order to arrive at a decision with respect to the capital expenditures.
Pre-requisites: Students should have the basic knowledge of Accounting and Financial
Management.
Module 1 –
Overview of Project Management: Capital Expenditures, Phases of Capital Budgeting, Levels of
Decision Making, Facets of Project Analysis, Strategic Position and Action Evaluation (SPACE),
Generation and Screening of Project Ideas.
Module 2 –
Project Appraisal: Appraisal of Projects – Marketing – Technical – Financial Feasibility.
Estimation of Cash Flows: Cost of Project, Means of Finance, Estimates of Sales and Production,
Cost of Production, Working Capital Requirements and its Financing, Profitability Projections,
Projected Balance Sheets, Multi-Year Projections, Basic Principles for Measuring Project Cash
Flows, Components of the Cash Flow Stream, Biases in Cash Flow Estimation, Feasibility Report.
Module 3 –
Investment Criteria: Advanced Investment Criteria - Investment Evaluation in Practice – Capital
Rationing – Inflation & Investment Decisions – Multiple IRR – Modified IRR method – Special
investment decisions. Issues in evaluating mutually exclusive projects.
Module 4 –
Project Risk Management: Types and Measures of Project Risk, Sensitivity Analysis, Scenario
Analysis, Break Even Analysis, Simulation Analysis, Decision Tree Analysis, Certainty
Equivalent, Risk Adjusted Discount Rate, Project Risk Management.
Module 5:
Project Control and Organization: Development of Project Network, Time Estimation, PERT
Model, CPM Model Forms of Project Organization, Project Planning, Project Control, Work
Breakdown Structure, Reasons for Ineffective Control, Human Aspects of Project Management,
Pre-requisites for Successful Project Implementation, Performance Audit, Abandonment Analysis.
Module 6:
Purchasing and Contacting for Projects: Introduction, Purchase Cycle, Contact Management,
Procurement Process – Tender – Legal Aspects.
Module 7:
Project Close-out, Termination and Follow-up: Introduction, Project Close-out, Steps for
Closing the Project, Project Termination, and Follow-up.
75
Text and Reference Books:
Project: Planning, Analysis, Selection, Implementation & Review - Prasanna Chandra, 8th
Edition, Tata McGraw Hill Publishing, New Delhi.
Financial Management – Khan and Jain, 6th Edition, Tata McGraw Hill Publishing, New
Delhi.
Project Management and Appraisal – Sitanju Khatua, Oxford University Press, 2011.
Project Management by Samuel J. Mantel, Jack R. Meredith, Scott M. Shafer, & others,
Willey India Edition.
“Effective Project Management” - Robert K Wysocki, Robert Beck, and Devaid B Crane,
John Wiley & Sons.
76
Title of the paper : International Financial Management
Subject Code : C22 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objective: The main objective of this course is to give exposure to all aspects of International
financial management.
Pedagogy : Lectures, Assignments/Project, Practical Exercises and Case Analysis
Module 3: International Monetary System: Evolution, Gold Standard, Bretton Woods system,
the flexible exchange rate regime, the current exchange rate arrangements, the European
Monetary Union (EMU).
Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchange
market participants, Types of transactions and Settlements Dates, Exchange rate quotations,
Nominal, Real and Effective exchange rates, and Determination of Exchange rates in Spot
markets. Exchange rates determinations in Forward markets. Exchange rate behavior-Cross Rates-
Arbitrage profit in foreign exchange markets, Swift Mechanism. Triangular and locational
arbitrage.
Module 7: Foreign Exchange Risk Management: Hedging against foreign exchange exposure –
Forward Market- Futures Market- Options Market- Currency Swaps- Hedging through currency
of invoicing- Hedging through mixed currency invoicing.
77
Reference Books:
International Financial Management - Eun & Resnick, Tata Mcgraw Hill Publication.
Multinational Business Finance - Eiteman, Stonehill & Mofett, Pearson Publishing. 11th
Ed.
International Financial Management - Jeff Madura, Thomson Publication.
Foreign Exchange Markets – Jain, Yadav, and Peyrard, Macmillan Publication.
International Financial Management – P. G. Apte, Tata Mcgraw Hill Publication.
International Financial Management - V. Sharan, Prentice Hall of India Publication.
International Finance - Maurice Levi, McGraw Hill Publication.
International Financial Management – Madhu Vij
78
Title of the paper : Security Analysis and Portfolio Management
Subject Code : C23 Contact Hours : 60 Hours
Work load : 4 hours per week Credit Points :4
Evaluation : Continuous Internal Assessment – 50 marks
Semester End Examination -- 50 marks
Module 8: Portfolio Evaluation & Revision: Sharpe, Treynor & Jensen performance Indices,
Strategies, Portfolio Revision, Techniques, Benefits of International Portfolio
Investment & Risk. Asset Management Companies. Practical exercises.
Reference Books:
Investment Analysis and Portfolio management – Prasanna Chandra, TMH Publication.
Security Analysis & Portfolio Management – Punithavathy Pandian, Vikas Publication.
Security Analysis & Portfolio Management – Fisher and Jordan, Pearson Publishing.
Security Analysis & Portfolio Management - Kevin S, PHI Publication.
Analysis of Investments and Portfolio management – Reilly & Brown, Cengage
Publication.
79
HUMAN RESOURCE SPECIALISATION
Module 4 Interpersonal and Group Process Approach: Process consultation, Individual, group
and organisation level interventions- T Group, sensitivity training, team building interventions,
formal group diagnostic and team building meeting, process consultation intervention etc, Third
party interventions-Intergroup team building interventions, third party peace making interventions
partnering. Structural interventions- Self managed teams, MBO, Work redesign, parallel learning
structures etc. Team Building.
Module 5 Institution Building: Meaning of Institution, how institution differs from
organizations, Factors contributing to development of an institution, Process of institution
building, Role of CEO in Institution building, Important role of institutions, Great institution
builders of India(Vikram Sarabhai, Ravi J Matthai, Vijay Shankar Vyas, Contemporary issues
Text Book :Thomas G Cummings and Christopher G Worley: Organization Development &
Change, South-Western Cengage Learning
Reference Books :
Beyond Management by Udai Pareek
John M. Thomas and Warren 0. Beuris: The Management of Change and Conflict, Penguin Book
New York.W.W. Cooper, H.J Leavitt and M.W. Shelly D:
New Perspectives in Organization Research, John Willey & Sons, New York
.Arthur G. Bedeian: Management, The Dryden Press, Illinois.Roy Wagner:
The Invention of Culture, University of Chicago Press, and Chicago.Peter F. Drucker:
The Executive in Action, Harper Collins Publications Inc., New York.Tim Hannagan:
Management – Concepts and Practices, McMillan India Ltd., New Delhi
80
Title: Compensation Management
Subject code: C25 Contact Hours:30
Work load: 2 Hours per Week Credit Points:2
Pedagogy
Lectures, Discussions, Case studies, activities, Assignments, Projects and Seminars.
Module 5:
Understanding different components of compensation packages like fringe benefits, incentives
and Retirement Plans; Compensation Practices of Multinational Corporations and Strategic
Compensation Systems,Statutory Provisions governing Different Components of Reward systems.
Reference Text:
Textbook of HRM – P. Subha Rao.
Managing Human Resources – Bohlander, Snell, Sherman
Compensation Management – Dipak Kumar Bhattacharya – Oxford Publications
Compensation Management in a Knowledge Based World – Richard I Henderson –
Pearson Publications
.Compensation, Milkovich & Newman, Tata McGraw Hill
.Understanding Wage System by A.M.Sarma; Publisher - Himalaya Publishing House.
.Compensation Management by V. Vijayalakshmi; Publisher - Virinda Publications
(P)Ltd., Delhi -
81
Labour Cost and Compensation Management by Prof. A.P.Rao; Publisher - Everest
Publishing House
Suggested Readings:
Human Resource Management, by L.M Prasad, Sultan Chand & Sons.
Personal & Human Resource Management, by P. Subba Rao, Himalaya Publishing House.
Human Resource Management, by K. Aswathappa, Tata McGraw Hill Publishing Company
Ltd.
Bhawdeep singh & Prem Kumar- Current Trends in HRD: Challenges & Strategies in a
changing scenario.
Reward Management: A Handbook of salary administration by Armstrong, Michael and
Marlis
Wage and Salary Administration by Leonard R,Berger.s
Wage and Salary administration by Rock Micton
82
Title: International Human Resource Management
Subject code: C26 Contact Hours:45
Work load: 3 Hours per Week Credit Points3
Reference Books:
The global college framework for international human resource management-
Evans,Barsour, TMH
International Human Resource management- K.Ashwathappa, Das,TMH
83
Title: Emotional Intelligence and Managerial Effectiveness
Subject code: C27 Contact Hours:45
Work load: 3 Hours per Week Credit Points3
Module 1
Introduction, Emotions and the Tripartite Brain, Emotional Competencies Emotional Intelligence
What is Emotional Intelligence, Benefits of EI,Understand the difference between Trait EI and,
AbilityEI. Five Dimensions of Trait EI Model,Self Awareness (SA),Managing Emotions
(ME),Motivation,(M), Empathy (E) Social Skills (SS),Determination of EQ.
Module 2
Self awareness (SA),Self Awareness,Seeing the other side,Giving in without giving up
Life Positions – you and only you can choose your mindset, Self Regulation /
Managing Emotions(ME),Self-Regulation/Managing Emotions (ME),The ‘EQ brain’ and how it
works,The science of emotions,Understanding Emotions,Find your self-control… take back your
Amygdala,Using Coping Thoughts,Using Relaxation Technique,
Module 3
Self-Motivation (M), Self Motivation, Optimism, Pessimism, The balance between optimism and
pessimism, The power of re-framing
Module 4
Empathy (E), Empathy, Barriers to empathy, Developing your empathy
Module 5
Social Skills (SS), Social skills, Making an impact, Creating a powerful first impression,
Assessing a situation, Being zealous without being offensive, Traits of a person with high social
skills, Manage emotions, Social Management and Responsibility. Understand Emotions and How
to Manage Them in the Workplace, Role of Emotional Intelligence at Work, Articulate your
Emotions Using Language, Disagreeing Constructively, Contemporary issues
BOOKS:
Emotional Intelligence: Why It Can Matter More Than IQ By:Daniel Goleman
Working with Emotional Intelligenc By:Daniel Goleman
84
Title: Talent Management
Subject code: C28 Contact Hours:45
Work load: 3 Hours per Week Credit Points3
Pedagogy
Lectures, Discussions, Case studies, activities, Assignments, Projects and Seminars.
Module 1
Introduction to Talent Management: Introduction, Talent Management – Overview, Talent
Management – History, the Scope of Talent Management, Need of Talent Management, Key
Processes of Talent Management, Talent vs knowledge people, Source of Talent Management,
Consequences of Failure in Managing Talent, Tools for Managing Talent
Module 2
Building Blocks for Talent Management: Introduction, Effective Talent Management System,
Building Blocks of Effective Talent Management System, Talent Management System, Critical
Success Factors to Create Talent Management System, Some other critical success factors of best
practice Talent Management System, Factors of unique talent management approach, Key
Elements of Talent Management
.Module 3
Life Cycle of Talent Management: Introduction, Linkage between Talent Management Process
and Workforce, Importance of Talent Management Process, Important Steps to Assess Talent
Management Process, Stages of Talent Management, Essentials of Talent Management Process
Module 4
Talent Planning and Acquisition: Talent Planning, Objectives of Talent Planning, Steps in
Strategic Talent Planning, Succession Planning Program, Innovative talent planning, Current
Industry Practices for Strategic Talent Planning, Ensuring Leadership. Talent Acquisition,
Recruiting Process, Strategic Trends in Talent Acquisition, Talent acquisition
Module 5
Talent Engagement and Retention: Introduction, Concept of Talent Engagement, Retention,
Employee Engagement and Retention, the Race for Talent: Retaining and Engaging Workers,
Best Practices for Talent Engagement, Improving Employee Retention,
Role of HR in Talent Management: Introduction, Overview of Human Resource Management,
and Role of HR in Talent Management, Role of the HR Manager, Contemporary issues
Reference Books:
Talent Management- L.A.Berger
85
Title: Learning and Development
Subject code: C29 Contact Hours:60
Work load: 4 Hours per Week Credit Points:4
Module 1
Learning and Learning Theories: Learning process, Principles of learning, Theories of learning,
process of resistance to leaning, Effect of group dynamics on learning, Transfer of learning,
Distinct characteristics of Training design that motivate learning, Learning strategies.
Module 2
Learning and Development: Definition and comparison of learning and management technique,
benefits of learning and development, Awareness of learning and development setup, various
steps in learning and development process, Theoretical prospective of learning and development
process.
Adult Learning: Principles of adult learning, Difference between learning of children and adults,
Factors which motivate adults to learn Jane Vella’s Principles, Kolb’s Learning Cycle.
Module 3
Training Objectives, Policies and Strategies: Training policy, Training strategy, Training plans,
Training process follow up, Overview of training methodology, Preventing employees
obsolescence to training – Steps in training program design, Program sequence and theme,
Converting training objective into training program, Criteria for training method selection,
Relationship between learning and training methods.
Module 4
Training Methodologies: Overview various training methods, On the job training methods, Off the
job training methods, Understanding the method to be applied for applying improvement in
knowledge, skills, and attitudes, Advantages of using one training over other, The latest training
methods and their applications in different situations – The concept of distance learning,
Characteristics of distance learning, Key factors influencing distance learning.
Module 5
Training Evaluation: Meaning, Reasons for evaluating training, Significance of training
evaluation, Donald Kirkpatrick’s, Return on investing in training, Types of evaluation design,
Considerations in choosing an evaluation design, Data collection for training evaluation, Threats
to Validity, Determining costs, Evaluation practices in different organizations.
Contemporary Issues in Learning and development
Reference Books:
Training and Development – By Dr. B Janakirama
Personnel/Human Resource Management – By David A. Decenzo & Stephen P. Robbings
The Training Manager’s Handbook – By Eddie Davies
The Trainer’s Tool Kit – By Cy Charney & Kathy Conway
Learning Content Management Systems – By C. Jones, Knowledge Xtensions
Agent Training: How to motivate and Keep the Best Reps, CommWeb, March 2001
Effective Training by Blanchard
86
Title: Human Resource Information Systems
Subject code: C30 Contact Hours30
Work load: 2 Hours per Week Credit Points2
Pedagogy:
Lectures, Discussions, Case studies, activities, Assignments, Projects and Seminars.
Module 1:
Human Resource Information System:Historical Evolution of HRM and HRIS ,Introduction,
Concept ,Meaning, Definition of Human Resource Information System (HRIS), Need for
HRIS,Components of HRIS,Benefits of HRIS , Information Provided by HRIS,Objectives and
Purpose of HRIS, Designing of HRIS,Advantages of HRIS, Different Types of HRIS,Limitations
of HRIS, Significance of HRIS in Today’s Corporate World. Contemporary issues
Module 2:
Human Resource Information Systems: In Organization: Development of HRIS, Essentials of
Good HRIS,Users of HRIS applications ,How HRIS is used in orgaqnisation,HRIS functions:
A)Integrating the Technologies of HRB)Increased Efficiency C)Increased Effectiveness D)IT-
Enabled Processes E)Cost and benefit of HRIS, Steps to Be Followed in Implementing HRIS,
The role and impact of HRIS. HRIS Life Cycle/HR responsibility in each phase of HRIS
development, Contemporary issues.
Module 3:
HR Management Process &HRIS: Modules on HR Planning, Recruitment,Selection,Placement -
Module on Performance Appraisal System - Training & Development Module -Module on Pay &
other Related Dimensions - Information System’s support for Planning &Control.
Module 4:
Data Management For HRIS - Data Formats - Entry Procedure & Process – Data Storage &
Retrieval - Transaction Processing - Office Automation - Information Processing & Control
Functions - Design of HRIS - Relevance of Decision Making Concepts for Information System
Design - HRM Needs Analysis – Concept & Mechanisms – Standard Software and Customized
Software - HRIS : An Investment.
Module 5:
Data &Information Needs For HR Manager :Data - Sources of Data - Role of IT in HRM – IT for
HR Managers - Concept, Structure, & Mechanisms of HRIS - Programming Dimensions & HR
Manager - Survey of Software Packages for Human Resource Information System including ERP
Software such as SAP, Oracles Financials and Ramco’s Marshal [only data input, output &
screens] - EHRM - Objectives - Advantages & Disadvantage
87
Reference Books :
Human Resource Information Systems- Basics, Application, Future and Direction by Dr.
Michael Kavanagh and Dr. Mohan Thite
Human Resource Information System by P.K.Gupta and Sushil Chaabra
Human Resource Management by Gary Dessler, Pearson Publication
Michael Armstrong, A Handbook of Human Resource Management Practice, Kogan
Suggested Readings:
Jawadkar, W.S., Management Information Systems, Tata McGraw Hill, New Delhi.
Kumar, Muneesh, Business Informa House Pvt. Ltd., New Delhi.
Davis, Gorden, B., Management Information Systems: Conceptual Foundations, Structure
and Development, McGraw Hill Book Company, New Delhi.
O’Brein, james, A., Management Information Systems – A Managerial end User
Perspectives, Galgotia, New Delhi.
Laudon, Kenneth, C., and Laudon, Jane Price, Management Information Systems – A
Contemporary Perspective, Macmillan, NewYork.
Davis, B. Gordon and Olson H. Margrethe, Management Information Systems, McGraw
Hill Pub., New York.
Jerome, Kanter, Management Information Systems, Prentice Hall of India, New Delhi
88
COURSE OUTLINE FOR MBA FOURTH SEM
D8 Product Management 2 25 25 50
89
Title : Management Control Systems.
Subject code: D1 Contact Hours:45
Work load: 3 Hours per Week Credit Points:3
Objectives: To develop the apperception for the systems that are necessary for a CEO to control
the Organization to drive the performance.
Pedagogy: Lectures, Discussions, Case studies, activities, Assignments, Projects and Seminars
Module 1:
Management Control System; Nature, basic concepts, boundaries of management control
Module 2 : Management Control Environment ; understanding strategies-goals, concept of
strategy, corporate level strategy, business unit strategies. Goal congruence-concept, influence of
informal factors on goal congruence, the formal control system, types of organization, functions
of the controller
Module 3: Responsibility Center. Revenue centers, expense centers, administrative and support
centers, research and development centers, profit center-general considerations, business unit as
profit centers, other profit centers, measuring profitability. Transfer pricing-meaning, objectives,
methods, pricing the corporate services, administration of transfer pricing. Measuring of assets
employed, EVA vs ROI, evaluating the performance of managers and the evaluating the economic
performance of the entity.
Module 4: Budget preparation process, nature of budget, other budgets, behavioral aspects in
budgets, calculating the variances, variance in practice, limitations of variance analysis.
Performance measurement systems, management compensation-incentives, characteristics of
incentive, compensation plans, incentives for corporate officers and business unit managers.
Control for differentiated strategies
Module 5 : Controls in service organization- general ideas on services organization, professional
services organization, financial services organization, health care services organization, non-profit
organizations.
Module 6: Multinational Organizations- cultural differences, transfer pricing issues, exchange
rate issues.
Module 7: Projects; Nature of projects, the control environment-project planning, execution and
evaluation.
Reference Books:
90
Title: Major Concurrent Project [MCP]
Subject Code: D02 [4 credits]
The Major Concurrent Project (MCP) is a fully practical oriented course which has
been designed to give students indepth knowledge in their field of specialization. Major
Concurrent Project (MCP) is an improved version of Summer Inplant Training (SIT), which we
use to have at the end of II semester. In MCP, the student will have more scope to apply
knowledge. In this MCP students are encouraged to explore concepts already dealt in the class and
understand its application in the field. Unlike SIT (at the end of II semester) the student, while
carrying Major Concurrent Project, is more focused and would be getting continuous guidance
from the external as well as internal experts. The following note presents the broad guidelines of
the Major Concurrent Project.
Duration
PROCESS / GUIDELINES:
1) Each student will select a project in the area of his/her specialization in an organization.
(Organization could be any company (Public/Private/NGO/ Government
organization/Department etc.)
2) The choice of the organization has to be made in consultation with the Institute. The
Institute for this purpose should assign an internal faculty member who will act as the
mentor throughout the Major Concurrent Project. The assignment of mentor and choice of
organization should be made by the end of first week of semester.
3) The study conducted by the student will be a full time effort where he/she is required to
attend the Industry/business/organization/NGO for over two full days in a week. The
industry expert will act as the External guide and the student is required to submit
attendance details every week to his mentor.
4) The Institute will provide three full days- (Every week Tuesday & Wednesday or Monday
& Tuesday or any 2 consecutive week days for the students, to be with the Industry/
External Guides.
5) The proposal for the Major Concurrent Project (MCP) should be submitted by 1st week of
start of IV semester to the institute. The institute should send a CD of all proposals to
Chairman BOE, KUD by 2nd week of start of IV semester, which will ensure the
registration of students for Major Concurrent Project. The Institute should also make
91
arrangement to upload these proposals on their website. Students should prepare these
proposals in consultation with the Internal and External Guide.
6) The format for the proposal is as given below:
Topic of the study (Major Concurrent Project)
Need for the study (Stress on Need for study-current trends in the area)
A review of earlier research studies conducted
Objectives of the study
Methodology
Proposed outcomes and benefits of the study
7) Major Concurrent Project will be conducted in 2 phases as above. The completed MCP
report is to be submitted by the end of one week after the last day of the III semester end
examinations. Late submissions should not be entertained by the Institute in any case. A
soft copy on a CD of all MCP reports is to be sent to Chairman BOE, KIMS, KUD
immediately after the submission date.
8) There shall be a mid review of MCP, to be conducted immediately after the mid semester
examinations.
9) Separate presentations for the organizations and the Institute have to be arranged in last
week of the MCP duration as per mutual convenience.
10) There will be a project viva-voce conducted by Karnatak University, soon after the theory
examinations. The panel of examiners will be similar to SIT and as approved by the Board
of Studies.
Deliverables
The students are required to deliver the following without any concessions as per the dates
mentioned in the above process.
4) Presentation (for organization and the Institute) (Last week of the MCP
duration)
5) Presentation for Viva-voce examination to be conducted by KUD.
(as per K.U. Notification)
92
In certain cases, students may change the format in consultation with his mentor and the
External Guide. Enough care should be taken that the Major Concurrent Project report focuses the
study undertaken by the student and its findings. The report should contain minimum 50 pages
written using the following format:
93
GENERAL MANAGEMNT SPECIALISATION SUBJECTS
Objective: To understand the practices and technology to start an online business and too know
how to build and manage an e-business
Pedagogy: Lectures, Discussions, Case studies, activities, Assignments, Projects and Seminars
Text Books:
Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-Business and e-Commerce for
Managers, Pearson, 2011.
Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic
Commerce –A Managerial Perspective, Pearson Education Asia, 2010.
Reference Books:
Parag Kulkarni, SunitaJahirabadkao, Pradeep Chande, e-Business, Oxford University
Press, 2012.
Hentry Chan & El, E-Commerce – Fundamentals and Applications, Wiley India Pvt. Ltd.,
2007.
Gary P. Schneider, Electronic Commerce, Thomson Course Technology, Fourth Annual
Edition, . Bharat Bhasker, Electronic Commerce – Frame Work Technologies and
Applications, Tata McGraw Hill Publications, 3rd Edition, 2009.
94
Title : Management in Government
Subject code: D4 Contact Hours:30
Work load: 2 Hours per Week Credit Points:2
Pedagogy : Lectures, Assignment, Case studies, Interactions with Government officials both
state and Central Govt.
MODULE 1
Indian constitutions- Role and functions of Government
MODULE 2
Central Government and its organization, The bureaucratic as well as political systems, Budgeting
as a process., Execution or implementation and problems there in
MODULE 3
State Government and its organization,The bureaucratic as well as political system, Budgeting as
a process, Execution or implementation
MODULE 4
Management of human resources in the Governmental context. How to motivate? Motivational
strategies some leadership styles (effective)
Reference Books:
Governance in India: M laxmikant
Indian Public Administration-R.K.Aroroa
95
Title: Environmental Management and Economic Environment of Business
Module 7 Banking Sector – Concept & Importance of Core Banking, Retail Banking.
Basel II Concept and implications , Insurance Sector – IRDA, Life and Non Life Insurance,
Taxation concepts, Capital Market structure
Books Recommended:-
Environmental Policy – By. James Lester, Duke University Press
Environmental Management System ISO 14001 – By Dr. Ashok Joshi,
L.Ramkrishnan,Nivedita Sarnaik
96
MARKETING SPECIALISATION SUBJECTS
Title: International Marketing
Subject Code: D6 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 mar
Semester end Examination – 50 marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
International Marketing Management. They should feel equally confident to be able to
distinguish international marketing mechanics from the domestic marketing models and
approaches.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Group
Discussions.
Module I: An Overview of International Marketing: The Scope and Challenge of International
Marketing, International Marketing Environment, Preparing for International Marketing Strategies
Module II: The Dynamic Environment of International Trade: The Cultural Environment of
Global Markets, History and Geography: The Foundations of Culture, Cultural Dynamics in
Assessing Global Markets, Management Style, and Business Systems.
Module III: The Political Environment: A Critical Concern, The International Legal
Environment: Playing by the Rules: Assessing Global Market Opportunities.
Module IV: Developing a Global Vision through Marketing Research and Segmentation,
Economic Development and the Americas, Europe, Africa, and the Middle East.
Module V: Asia Pacific Region: Developing Global Marketing Strategies, Orientation towards
BRICS nations.
Module VI: Global Marketing Management: Planning and Organization, Products and
Services for Consumers, Products and Services for Businesses.
Module VII: International Marketing Channels, : Integrated Marketing Communications and
International Advertising, Promotion, Personal Selling and Sales Management, International
Distribution Systems.
Module VIII: Pricing for International Markets: Implementing Global Marketing Strategies.
Module IX: Negotiating with International Customers, Partners, and Regulators: The Indian
Export Scenario, the Export Import Scene in India, Import-Export Policy, Export Documentation,
Export Procedure, International Technology Transfer and Counter Trade, the Trade Mark
Regime.
Text Book:
Philip R. Cateora, Mary C Gilly and John Graham, International marketing, 15th edition,
McGrawHill publications.
Paul, Ramneek Kapoor, “International Marketing – Text and Cases”, Tata MCGrawHill
Publications, New Gelhi.
References:
Sak Onkvsit and John Shaw “International Marketing – Analysis and Strategy” Latest
edition, Pearson Publications.
P. Subba Rao, “International Marketing”, Himalaya Publications.
97
Title: Applications of Service Marketing
Subject Code: D7 Contact Hours: 45 Hrs
Work load: 3 hours per week Credit Points: 3
Evaluation: Continuous Internal Assessment – 25 marks
Semester end Examination – 50 marks
Objective: To make students to learn concepts, theories, principles, functions and applications of
services Marketing.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussions,
Research Article discussions.
Introduction – Bank Marketing : The concept – Justifications for practicing Marketing Principles
–The Users of Banking Services –The Behavioral Profile of Users –Factors Influencing The
Behavioral Profile of Users- Marketing Information System –Significance of MIS to the Banking
Organizations- Instrumentality of Marketing Research in Banking Organizations –Marketing
Intelligence System for the Banking Organizations-Market Segmentation – Importance of
Segmentation to the Banking Organizations-Criteria for Segmentation –Marketing Mix for the
Banking Organizations-The Product Mix – Product Portfolio- Designing an attractive Package –
Product Development –Promotion Mix-Publicity /Public Relations-Personal Selling –Sales
Promotion –Word of mouth Promotion – Telemarketing –Cause related and Sponsorship
Marketing –The Price Mix – The Place Mix –Expanded Marketing Mix –Process –Physical
Evidence and Attractions –The People –Bank Marketing in Indian Perspective.
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Mix –The Promotion Mix –The Price Mix –The Place Mix-The Process –Physical Evidence and
attractions-The people –Hotel Marketing in Indian Perspective.
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Title: Product Management
Subject Code:D8 Contact Hours: 30 Hrs
Work load: 2 hours per week Credit Points: 2
Evaluation: Continuous Internal Assessment – 25 marks
Semester end Examination – 25 marks
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Product Management.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
Module I: The theoretical foundations: Product? Product characteristics, classification, FMCG?
Product differentiation, Positioning, design, product mix and line decisions, line extensions,
Competition and product strategy, The product in theory and practice, Buyer behavior, The
product life cycle in theory and practice, PLC and marketing strategies, Product portfolios,
product and brand relationships, product hierarchy, product mix pricing, co-branding and
ingredient branding.
Module II: New product development: Routes of new product development, The
importance, nature and management of the new product development process, New product
strategy, Idea management for new product development, Screening new product ideas, Concept
development, product innovation and testing, Business analysis, Product testing. Latent factors
behind marketing success of new product, challenges in NPD.
Module III: Product management: Commercialization: test marketing and launching the new
product, managing growth, managing the mature product, Successful of new product launches,
new product failure experiences. Packaging, labeling, warranties, and guarantees.
Module IV: Product elimination: Controlling the product line: an overview of the deletion
decision, reaching the decision to delete a product, implementing the deletion decision, Reprise,
Product pruning.
Module V: Recent trends in new product development
Text Book:
Michael Baker and Susan Hart, Product Strategy and Management, 2/e, Pearson
publications.
Rajendra Mujumdar, “Product Management” Latest edition
Philip Kotler, ‘MarketigManagement’, Latest edition
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Title :Customer Relationship Management
Subject Code:D9 Contact Hours: 30 Hrs
Work load: 2 hours per week Credit Points: 2
Objective: To make students to learn concepts, theories, principles, functions and objectives of
Customer Relationship Management.
Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars, Case Discussion.
Text Book:
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FINANCE SPECIALISATION
Objective: Exposure to tax management concepts in the corporate setting and a practical
overview of Goods and Services Tax.
Pedagogy: Lectures, Assignments/Project, Practical Exercises, Case Analysis and Seminars
Module 2: Treatment of Depreciation & Setoff & Carry forward of Business Losses .
(Practical Problems)
Reference Books :
Practical Approach to Direct and Indirect Taxes – Dr. Girish Ahuja & Dr. Ravi Gupta.-
CCH Publication
Principles of International Tax Planning – Rohit Gupta – Taxmann’s Publication
Direct Taxes Laws and Practice – Vinod K Singhania, Kapil Singhania- Taxmann’s Pub
Corporate Tax Planning & Business Tax Procedures with Case Studies – Monica
Singhania & Vinod K Singhania – Taxmanns’s Publication.
Basics of GST – Nitya Tax Associates – Taxmann’s Pub
A handbook for GST in India (E-book) – CA Pritam Mahure recent edition
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Title of the paper : Microfinance and Financial Inclusion
Subject Code : D11 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objective: The main objective of this course is to sensitize the students to the key issues linked to
the whole discourse on social banking including the challenges inherent therein, in the
particular context of India, and to familiarize them (the students) with the initiatives
taken in the country for addressing the said issues. The course also seeks to underline
how the tenets of social banking and inclusive financial system may not always be in
conflict with the goal of maximizing the operating surplus of a ‘commercial’ entity
like a banking institution. In this context reference is sought to be made to the
evolution of the so called ‘micro finance’ initiative as a socially responsive and yet
commercially viable proposition.
Pedagogy : Lectures, Assignments/Project, Practical Exercises and Case Analysis
Module 3: Self Help Groups (SHGs) - Definition membership criteria - How SHGs are formed?
- Steps and initiatives taken to form SHGs - Role of facilitators like Anganwadi
Workers, other voluntary organisations/members - Role of SHGs in micro finance -
Federation of SHGs – Joint Liability Groups - Study of the Self Help Group-Bank
Linkage Programme (SBLP) as an innovative strategy of microfinance evolved in
India.
Module 5: Role and Responsibilities of Banks and Financial Institutions in micro credit -
Financial cost to banks and SHGs - Role of NABARD - Direct and indirect support –
Re-finance and other Schemes - Incentives and initiatives of NABARD towards SHGs
and micro credit. Government guidelines and RBI directives on Micro Credit -
Legal aspects of deposits from and lending to SHGs.
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Text Book:
Microfinance Perspectives and Operations – IIBF - McMillan Publisher
Reference Books:
Understanding Microfinance – D.K.Panda, Wiley Publications.
Microfinance – V.S.Somanath, Excel Books
The Economics of Microfinance by Beatriz Armendáriz de Aghion & Jonathan
Morduch
Microfinance Handbook: An Institutional and Financial Perspective by Joanna
Ledgerwood
The New Microfinance Handbook A Financial Market System Perspective Edited by
Joanna Ledgerwood with Julie Earne and Candace Nelson
Microfinance In India by K. G. Karmakar
Microfinance by V. Neelamegam, Vrinda Publications (Pvt.) Ltd
Microfinance by O.C.Rana & Hem Raj, Himalaya Publishing House
Web Sources:
www.nabard.org (National Bank for Agriculture and Rural Development)
www.mfindia.org (Microfinance Institutions Network)
www.akmi.in (Association of Karnataka Microfinance Institutions)
www.rbi.org (Reserve Bank of India)
www.microfinancegateway.org
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Title of the paper : International Accounting
Subject Code : D12 Contact Hours : 30 Hours
Work load : 2 hours per week Credit Points :2
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 25 marks
Objective: The objective of this course is to examine the managerial and financial accounting
function from an international perspective, focusing on the flow of information in
multiple currencies, complying with reporting requirements.
Pedagogy: Lectures, Assignments/Project, Practical Exercises and Case Analysis
Learning Outcomes: Upon successful completion of this course, students will be able to:
Understand the international dimensions of accounting; Determine the impact of
international accounting practices on the business decision making process;
Compare and contrast the financial reporting and disclosure under International
Financial Reporting Standards, Indian generally accepted accounting practices and
accounting standards in several other countries.
Module 1: Introduction to International Accounting: Globalization of the concept of
accounting - Factors responsible for growth of international accounting - Dimensions
of International accounting - Major international differences in financial reporting
and their classifications
Module 2: IFRS an Overview: Structure of IFRS foundation and IASB – Standard setting process
– IFR Standards issued till date differences between US GAAP and IFRS and their
adoption.
Module 3: Financial reporting in United States, United Kingdom, Australia, and Japan. (The
above module is supposed to focus on legal issues, International Accounting
Standards (IAS), consolidation of accounts, tax systems etc). Practical exercises
Module 4: Special issues in international accounting - consolidation accounting - foreign
currency translation – segmental reporting - overview of foreign exchange risk
management and transfer pricing.
Module 5: International Financial Statement Analysis: Introduction – need for analysis –
techniques of analysis – prospective analysis – factors affecting financial analysis –
access, reliability, language and terminology barriers, timeliness of information,
foreign currency issues, formats. Practical exercises.
Text Book:
International Accounting by Choi and Meek (CM), Prentice Hall, Inc.
Reference Books:
Arpon Jeffery G & Rade Baugh, Lee H., International Accounting and Multinational
enterprises, John Wiley, New York.
Evans, Thomas.G. “International Accounting and Reporting”, Mc Millan, London
Gray S. J. “International Accounting and Transnational Decisions” Butterworth, London
Holzer. H . Peter, International Accounting, Croom-Helm, London
Pradhan, Bimal, Multinational Accounting, Croom-Helen, London
Rathore, Shiriu, International Accounting, Englewood Cliffs, Printice Hall, New Jersey.
Shahrokh M Saudagaran, International Accounting, Taxman Publications, New Delhi.
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Title of the paper : Spreadsheet Skills for Finance Professionals
Subject Code : D13 Contact Hours : 30 Hours
Work load : 2 hours per week Credit Points :2
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 25 marks
Objective: By the end of this course, students will be able to: Develop a “toolkit” of Excel tips
and techniques, Sensitise and stress test Excel outputs from models, Problem solve
within an Excel environment, Analyse large volumes of data, Rank data and analyse
large data volumes, Data mine large data volumes and analyse, Confidently use
Excel’s keyboard shortcuts to improve their speed and efficiency, Confidently develop
Excel formulae in order to build robust solutions, Quickly and consistently format
presentation-quality spreadsheets
Module 1: Introduction: Customizing Your Desktop - Switch off Iteration (Disable Iterative
Calculation) - Putting Developer Tab in the Ribbon - Customize Quick Access
Toolbar - Change the User Name - Pinning the File - Saving the File - Creating
Templates - Customizing a New File - Design the Workbook using the CRAP
Principle of Robin Williams - Leave the first column (row) blank - Leave one column
blank between the headings and your workings - Leave one empty column at the end
of the last working column, if you apply borders around it - Arranging the Sheets in a
Logical Fashion.
Module 2: Functions used in Financial Models IF, NPV, IRR, PV, FV, PMT, Rate, NPER,
XNPV, XIRR, MIRR, Price, ACCRINT, INDEX, MATCH, SUMIF, MOD, DATE,
EOMONTH, EDATE, SUM, AVERAGE, SUBTOTAL, SUMPRODUCT, SUMIFS,
ISERROR, IFERROR , TEXT , OFFSET, TRANSPOSE, SLOPE.
Module 3: Keyboard Shortcuts in Excel - Basic Keyboard Shortcuts - Advanced Keyboard
Shortcuts - Writing Correct Formulas in Excel - Write simple (and short) formulas -
Understand Relative and Absolute Reference Very Well - Remember BODMAS while
writing the formulas - Understand the nature of different Errors in Excel - Using
Names in Formulas - Managing Circularity in formulas.
Using Controls in Excel - Check Box - Scrollbar (Spinner) - Combo Box - Option
Button - List Box - Importance of Linked Cell.
Module 4: Creating Useful Charts in Finance - Chart or a simple Data table? - Types of Charts in
Excel - Column Chart - Line Chart - Pie Chart - Bar Chart - Area Chart - X-Y (Scatter
Chart) - Stock Charts - Other Charts - Formatting a Chart - Managing the Chart Title -
Managing the Legend - Managing the Vertical Axis - Managing the Horizontal Axis -
Managing the Gridlines - Managing the Plot Area, Chart Area and the Data Series -
Creating Creative Charts - Creating Chart without Using Excel’s Chart Feature -
Creating Lots of Small Charts - Creating Dynamic Charts - Creating In-cell Charts.
Module 5: Understanding Macros: Recording New Macros - Executing a Macro - Understanding
the Visual Basic Environment - Writing Simple Codes - Conditional Statements in VBA 2-
Managing Loops in VBA - Managing Circularity Using Macros - Some Other Useful Macros for
Finance.
Formatting Numbers - Theory of Number Formatting - Some Advanced Number
Formatting Options - Keyboard shortcuts for Number Formats - Conditional
Formatting - Some Confusing Number Formats.
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Module 6: Sensitivity Analysis in Excel - Data Table - Scenario Manager - Building your own
sensitivity model
Miscellaneous Topics - Data Validation - Protecting Important Cells/File - Making
Multiple Sheets Visible at the same time - Auditing a Model .
Text Book:
. Spreadsheet Skills for Finance Professionals, Pitabas Mohanty, Taxmann Publication.
Objectives: To provide the inputs to students about the insight of GST and its practice
References:
Websites and articles
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HUMAN RESOURCE SPECIALISATION SUBJECTS
Title of the paper : Corporate Restructuring – Human Dimensions
Subject Code : D15 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Module 1:
Structural Design, The functional Structure. The Divisional Structure, The Matrix Structure, The
Process Structure, The Customer – Centric Structure and The Network Structure.
Module 2:
Downsizing and Restructuring.
Module 3:
Corporate Turnarounds, Meaning, Definition, Methods of Turnaround, The Context of
Turnarounds, Turnaround Creativity, Turnaround Dynamics
Module 4:
Mergers and Acquisitions, Seller’s Perspective, Buyers Perspective, Letter of Intent, Due
Diligence, Structuring the Deal, Valuation and Pricing of the Sellers Company, Financing the
Acquisition, The Acquisition Agreement, Keeping M & A on Track, Post closing Challenge,
Alternatives to M & A
Module 5:
Organization Change, Sources of Change, Rethinking Organization Change, History of Change,
Nature of Change Level of Change, Models of Change, Leading Organization Change, Integration
and Future Needs.
References:
Organization Development and Change, Cengage Learning, 10th Edition, Thomas G
Cummings and Christipher G Worley, 2015.
Innovative Corporate Turnarounds, Sage Publication, Pradip N Khandwall 1992.
Mergers and Acquisitions from A to Z, ------ Andrew J Sherman, Milledge A Hart
The Complete Guide to Mergers and Acquisitions: Process Tools to Support M & A
Integration at Every Level by Timothy J Galpin and Mark Herndon John Wiley and Sons.
Organization Change : Theory and Practice, 3rd Sage South Asia Edition, W Warner Burke
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Title of the paper : Strategic of Human Resources Management
Subject Code : D16 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
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Title of the paper : Social Legislation For Indian Managers
Subject Code : D17 Contact Hours : 45 Hours
Work load : 3 hours per week Credit Points :3
Evaluation : Continuous Internal Assessment – 25 marks
Semester End Examination -- 50 marks
Objectives:
The course is designed to give inputs to the students on the relevant aspects of social legislation
from different perspectives, which will go a long way in guiding them when they takeover as
managers. the Constitution of India is the source of all the legislation, whether it is Corporate
and Business law, Marketing Law, Industrial Law or Industrial Relations Laws. The
Constitution of India is a mirror through which all aspects of the present and future norms have
to be necessarily viewed.
Recommended Books
Gangadhar K D : Social legislation in India Vol I & II
Khandekar D G : Labour Legislations
Shrivastava P C : Social Security in India
Malhotra O P: The law of Industrial Disputes
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