Icici

ICICI Bank is a leading private sector bank in India. The Bank’s

consolidated total assets stood at Rs.12.50 trillion at June 30,
2019. ICICI Bank currently has a network of 4,882 branches and
15,101 ATMs across India.

HISTORY
ICICI Bank was originally promoted in 1994 by ICICI Limited,
an Indian financial institution, and was its wholly-owned
subsidiary. ICICI's shareholding in ICICI Bank was reduced to
46% through a public offering of shares in India in fiscal 1998,
an equity offering in the form of ADRs listed on the NYSE in
fiscal 2000, ICICI Bank's acquisition of Bank of Madura
Limited in an all-stock amalgamation in fiscal 2001, and
secondary market sales by ICICI to institutional investors in
fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the
initiative of the World Bank, the Government of India and
representatives of Indian industry. The principal objective was
to create a development financial institution for providing
medium-term and long-term project financing to Indian
businesses.

ICICI Group Companies

ICICI Bank offers a wide range of banking products and
financial services to corporate and retail customers through a
variety of delivery channels and through its group companies.

Board of Directors
ICICI Bank's Board members include eminent individuals with a
wealth of experience in international business, management
consulting, banking and financial services.

Investor Relations
All the latest, in-depth information about ICICI Bank's financial
performance and business initiatives.ICICI Bank disseminates
information on its operations and initiatives on a regular basis.
The ICICI Bank website serves as a key investor awareness
facility, allowing stakeholders to access information on ICICI
Bank at their convenience. ICICI Bank's dedicated investor
relations personnel play a proactive role in disseminating
information to both analysts and investors and respond to
specific queries.
Awards
Time and again our innovative banking services has been
recognized and rewarded world over.
Corporate Social Responsibility
ICICI Bank is deeply engaged in human and economic
development at the national level. The Bank works closely with
ICICI Foundation across diverse sectors and programs.

Corporate Social Responsibility Activities

 EDUCATION
 Health care
 Skill development and sustainable livelihoods
 Financial inclusion
 Support employee engagement in CSR activities
 Capacity building for corporate social responsibility
 ICICI Bank Limited SWOT Analysis / Matrix
SWOT analysis is a strategic planning tool that can be used by
ICICI Bank Limited managers to do a situational analysis of the
company . It is an important technique to analyze the present
Strengths (S), Weakness (W), Opportunities (O) & Threats (T)
ICICI Bank Limited is facing in its current business
environment.

The ICICI Bank Limited is one of the leading organizatations in

its industry. ICICI Bank Limited maintains its prominent
position in market by carefully analyzing and reviewing the
SWOT analysis. SWOT analysis an immensenly interactive
process and requires effective coordination among various
departments within the organization such as – marketing,
finance, operations, management information systems and
strategic planning.

The SWOT Analysis framework enables an organization to

identify the internal strategic factors such as -strengths and
weaknesses, & external strategic factors such as -
opportunities and threats. It leads to a 2X2 matrix – also
called SWOT Matrix.

The Strengths-Weaknesses-Opportunities-Threats (SWOT)

Analysis / Matrix helps the managers of the ICICI Bank
Limited to develop four types of strategies:
 SO (strengths-opportunities) Strategies
 WO (weaknesses-opportunities) Strategies
 ST (strengths-threats) Strategies
 WT (weaknesses-threats) Strategies
SWOT Matrix Strategies Objective

The main purpose of SWOT matrix is to identify the strategies

that an organization can utilize to exploit external opportunities,
counter threats, and build on & protect ICICI Bank Limited
strengths, and eradicate its weaknesses.

Step by Step Guide to ICICI Bank Limited SWOT Analysis

Strengths of ICICI Bank Limited – Internal Strategic
Factors

As one of the leading firms in its industry, ICICI Bank Limited

has numerous strengths that help it to thrive in the market place.
These strengths not only help it to protect the market share in
existing markets but also help in penetrating new markets.
Based on Fern Fort University extensive research – some of the
strengths of ICICI Bank Limited are –
 Superb Performance in New Markets – ICICI Bank Limited has
built expertise at entering new markets and making success of
them. [ The expansion has helped the organization to build new
revenue stream and diversify the economic cycle risk in the
markets it operates in.]
 Highly successful at Go To Market strategies for its products.
 Strong distribution network – Over the years ICICI Bank
Limited has built a reliable distribution network that can reach
majority of its potential market.
 Strong dealer community – It has built a culture among
distributor & dealers where the dealers not only promote
company’s products but also invest in training the sales team to
explain to the customer how he/she can extract the maximum
benefits out of the products.
 Strong Brand Portfolio – Over the years ICICI Bank Limited has
invested in building a strong brand portfolio. This brand
portfolio can be extremely useful if the organization wants to
expand into new product categories.
 High level of customer satisfaction – the company with its
dedicated customer relationship management department has
able to achieve a high level of customer satisfaction among
present customers and good brand equity among the potential
customers.
 Successful track record of integrating complimentary firms
through mergers & acquisition. It has successfully integrated
number of technology companies in the past few years to
streamline its operations and to build a reliable supply chain.
 Strong Free Cash Flow – ICICI Bank Limited has strong free
cash flows that provide resources in the hand of the company to
expand into new projects.
 Weakness of ICICI Bank Limited – Internal Strategic
Factors

Weakness are the areas where ICICI Bank Limited can improve
upon. Strategy is about making choices and weakness are the
areas where a company can improve using SWOT analysis and
build on its competitive advantage and strategic positioning.

 Need more investment in new technologies. ICICI Bank Limited

needs to put more money in technology to integrate the
processes across the board.
 Investment in Research and Development is below the fastest
growing players in the industry. Even though ICICI Bank
Limited is spending above the industry average on Research and
Development, it has not been able to compete with the leading
players in the industry in terms of innovation. It has come across
as a mature firm looking forward to bring out products based on
tested features in the market.
 The company has not being able to tackle the challenges present
by the new entrants in the segment and has lost small market
share in the niche categories.
 ICICI Bank Limited has to build internal feedback mechanism
directly from sales team on ground to counter these challenges.
 High attrition rate in work force – compare to other
organizations in the industry ICICI Bank Limited has a higher
attrition rate and have to spend a lot more compare to its
competitors on training and development of its employees.
 Organization structure is only compatible with present business
model thus limiting expansion in adjacent product segments.
 Not highly successful at integrating firms with different work
culture. As mentioned earlier even though ICICI Bank Limited
 is successful at integrating small companies it has its share of
failure to merge firms that have different work culture.
 Not very good at product demand forecasting leading to higher
rate of missed opportunities compare to its competitors.
 One of the reason why the days inventory is high compare to its
competitors is that ICICI Bank Limited is not very good at
demand forecasting thus end up keeping higher inventory both
in-house and in channel.
Opportunities for ICICI Bank Limited – External Strategic
Factors

 Economic uptick and increase in customer spending, after years

of recession and slow growth rate in the industry, is an
opportunity for ICICI Bank Limited to capture new customers
and increase its market share.
 The market development will lead to dilution of competitor’s
advantage and enable ICICI Bank Limited to increase its
competitiveness compare to the other competitors.
 New customers from online channel – Over the past few years
the company has invested vast sum of money into the online
platform. This investment has opened new sales channel for
ICICI Bank Limited. In the next few years the company can
leverage this opportunity by knowing its customer better and
serving their needs using big data analytics.
 Decreasing cost of transportation because of lower shipping
prices can also bring down the cost of ICICI Bank Limited’s
products thus providing an opportunity to the company - either
to boost its profitability or pass on the benefits to the customers
to gain market share.
 Organization’s core competencies can be a success in similar
other products field. A comparative example could be - GE
healthcare research helped it in developing better Oil drilling
machines.
 The new technology provides an opportunity to ICICI Bank
Limited to practices differentiated pricing strategy in the new
market. It will enable the firm to maintain its loyal customers
with great service and lure new customers through other value
oriented propositions.
 New environmental policies – The new opportunities will create
a level playing field for all the players in the industry. It
represent a great opportunity for ICICI Bank Limited to drive
home its advantage in new technology and gain market share in
the new product category.
 Lower inflation rate – The low inflation rate bring more stability
in the market, enable credit at lower interest rate to the
customers of ICICI Bank Limited.
Threats ICICI Bank Limited Facing - External Strategic
Factors

 Changing consumer buying behavior from online channel could

be a threat to the existing physical infrastructure driven supply
chain model.
 Shortage of skilled workforce in certain global market
represents a threat to steady growth of profits for ICICI Bank
Limited in those markets.
 The demand of the highly profitable products is seasonal in
nature and any unlikely event during the peak season may
impact the profitability of the company in short to medium term.
 Rising raw material can pose a threat to the ICICI Bank Limited
profitability.
 The company can face lawsuits in various markets given -
different laws and continuous fluctuations regarding product
standards in those markets.
 Imitation of the counterfeit and low quality product is also a
threat to ICICI Bank Limited’s product especially in the
emerging markets and low income markets.
 Liability laws in different countries are different and ICICI
Bank Limited may be exposed to various liability claims given
change in policies in those markets.
 Intense competition – Stable profitability has increased the
number of players in the industry over last two years which has
put downward pressure on not only profitability but also on
overall sales.
Limitations of SWOT Analysis for ICICI Bank Limited

Although the SWOT analysis is widely used as a strategic

planning tool, the analysis does have its share of limitations.

 Certain capabilities or factors of an organization can be both a

strength and weakness at the same time. This is one of the major
limitations of SWOT analysis . For example changing
environmental regulations can be both a threat to company it can
also be an opportunity in a sense that it will enable the company
to be on a level playing field or at advantage to competitors if it
able to develop the products faster than the competitors.
 SWOT does not show how to achieve a competitive advantage,
so it must not be an end in itself.
 The matrix is only a starting point for a discussion on how
proposed strategies could be implemented. It provided an
evaluation window but not an implementation plan based on
strategic competitiveness of ICICI Bank Limited
 SWOT is a static assessment - analysis of status quo with few
prospective changes. As circumstances, capabilities, threats, and
strategies change, the dynamics of a competitive environment
may not be revealed in a single matrix.
 SWOT analysis may lead the firm to overemphasize a single
internal or external factor in formulating strategies. There are
interrelationships among the key internal and external factors
that SWOT does not reveal that may be important in devising
strategies.

Weighted SWOT Analysis of ICICI Bank Limited

In light of the above mentioned limitations of the SWOT

analysis / matrix, corporate managers decided to provide
weightage to each internal strength and weakness of the firm.
Organizations also assess the likelihood of events taking place
in the coming future and how strong their impact could be on
company's performance.

This method is called Weighted SWOT analysis. It is better than

doing simplistic SWOT analysis because with Weighted SWOT
Analysis ICICI Bank Limited managers can focus on the most
critical factors and discount the non-important one. It also solves
the long list problem where organizations ends up making a long
list but none of the factors deemed too critical.

Limitation of Weighted SWOT analysis of ICICI Bank Limited

This approach also suffers from one major drawback - it focus

on individual importance of factor rather than how they are
collectively important and impact the business holistically.

Towards Sustainable Development

As India's fastest growing financial services conglomerate, with

deep moorings in the Indian economy for over five decades,
ICICI Group of companies have endeavoured to contribute to
address the challenges posed to the community in multiple
ways.
 1) ICICI Foundation for Inclusive Growth: ICICI Foundation
for Inclusive Growth (ICICI Foundation) was founded by the
ICICI Group in early 2008 to carry forward and build upon its
legacy of promoting inclusive growth. ICICI Foundation works
within public systems and specialised grassroots organisations
to support developmental work in four identified focus areas.
We are committed to investing in long-term efforts to support
inclusive growth through effective interventions. More>>

2) Disha Counselling: Disha Financial Counselling services are

free to all in areas like financial education, credit counselling
and debt management. More>>

3) Go Green. Each one for a better earth: ICICI Bank, is a

responsible corporate citizen and believes that every small
'green' step today would go a long way in building a greener
future and that each one of us can work towards a better earth.

Go Green' is an organisation wide initiative that moves beyond

moving ourselves, our processes and our customers to cost
efficient automated channels to building awareness and
consciousness of our environment, our nation and our society

Services Offered By m.icicibank.com

 Manage Accounts. Get all your account related information on the go
with m.icicibank.com. ...
 Funds Transfer. ...
 Cardless Cash Withdrawal. ...
 Recharge Prepaid Mobile/DTH Connection. ...
 Pay Utility Bills. ...
 Credit Card Payments. ...
 Fixed Deposits. ...
 ICICI Bank Recurring Deposits.

Investment Options
Investments
Every individual has specific needs and priorities. Your needs could
vary from buying a house, providing for your child’s education, getting
your child married, retirement and many more. ICICI Bank's
investment services cater your all financial needs and help secure your
future.
Fixed Income Products
ICICI Bank Offers you following fixed investment options to help you
build your wealth at low risk with secure returns, safety, convenience
& Tax benefits.

Fixed Deposit
At ICICI Bank, we offer you Fixed Deposit which is one of the safe
and secured instrument to invest into. Attractive rate of returns and
flexibility to withdraw funds as and when require are some of the
benefits of Fixed Deposit along with ease of investment and loan
against deposit. Invest in ICICI Bank Fixed Deposit and give
opportunity to your money to grow.

ICICI BANK FD
ICICI HFC FD

Bonds
At ICICI Bank , we offers various types of bonds, which help investors
to invest in the instruments having fixed maturity with regular interest
over a specified period of time.
ICICI Bank Bonds
GOI Bonds
Sovereign Gold Bonds

Senior Citizen Saving Schemes

A new avenue of investment for Senior Citizen which ensures Safe and
assured returns . The account may be opened by an individual or in joint
holding with spouse.

Public Provident Fund

ICICI Bank offers Public Provident Fund scheme for salaried as well
as for self employed people to encourage savings habit and provides
long term investment avenue which ensures safety, convenience and
Tax benefits.

Sukanya Samriddhi Yojana (SSY) Account

Sukanya Samriddhi Yojana (SSY) scheme launched by Government of

India as a part of 'Beti Bachao Beti Padhao' campaign.

Investment Products
ICICI Bank offers you following wide range of investment products
which may help you to diversify your investment holdings.

Mutual Fund
Mutual Funds, with their professional management through the
expertise of their fund managers, are one of the best- option to meet
your long term investment goals.In addition, it also bring the
advantages of diversification, liquidity, convenience and tax efficiency.
Mutual funds are however, subject to market risks and respective
scheme documents should be referred before making investments.

Gold Monetisation Scheme

Resident Indians can deposit gold under Gold Monetisation Scheme.

The deposit will be denominated in grams of gold with purity 995. The
deposit will help the depositor earn interest at the rate of interest
decided by Central Government and notified by Reserve Bank of India
from time to time. ICICI Bank is one of the designated banks authorised
to implement the Scheme.

IPO through ASBA (Applications Supported by Blocked Amount)

ICICI Bank savings accounts is making IPO application a hassle-free

process for you. Instead of moving out funds from your account, the
amount can now be blocked and you keep on earning the interest even
while you invest.