PRESENTS

PURE CRICKETAINMENT
8 TEAMS . 29 MATCHES
14th –24th NOVEMBER, 2019

https://ttensports.com

ABU DHABI
TEAM & PLAYERS

HASHIM AMLA JOHNSON CHARLES MARLON SEMUEL

TEAM & PLAYERS

EOIN MORGAN MUHAMMA ADIL RASHID

D HASNAIN
TEAM & PLAYERS

COLIN INGRAM JAMES FAULKNER THESHRA PERERA

TEAM & PLAYERS

HARRY GURNEY LUKE WRIGHT MOEEN ALI MUHAMMA

D AMIR
TEAM & PLAYERS

CHRIS LYNN DWAYNE BRAVO LASITH MALINGA

TEAM & PLAYERS

ANDRE RUSSELL WAHAB RIAZ DARREN SAMMY

TEAM & PLAYERS

CHRIS JORDAN SHAHID AFRIDI IMAD LUKE RONCHI

WASEEM
TEAM & PLAYERS

ANWAR ALI BEN CUTTING KIERON SHANE

POLLARD WATSON
LEGAL PLATFORM RIGHTS

PROUD OFFICIAL RIGHTS HOLDER FOR:

1. GROUND SPONSORSHIP
2. DIGITAL HIGHLIGHTS & CLIPS
3. PTV SPORTS LIVE STREAMING
4. PTV BROADCASTING

https://ttensports.com

ABU DHABI
RESOURCES
CLICK ON THE BELOW GIVEN LINKS TO VIEW DETAILS

T1O LEAGUE DETAILS

LAST YEAR T10
SPONSORSHIP VALUATION
CRICINGIF DIGITAL PROPERTY DETAILS
CRICINGIF SPONSORSHIP
VALUATION FROM WORLD CUP
ABOUT FANTASY CRICKET LEAGUE
SALES PROPERTIES

1. T10 GROUND SPONSORSHIP

2. BROADCASTING
3. LIVE DIGITAL STREAMING

4. CLIPS HIGHLIGHTS
5. GAMIFICATION (FANTASY LEAGUE
6. BRANDED VIDEO CONTENT
7. SPONSORSHIP
STATS WITH SERVICES IN THE REGION
SERVICES PRODUCT DETAILS IMPRESSIONS/REACH
• TITLE PARTNER
• PRESENTING PARTNER
• UMPIRE PARTNER 80M+ VIEWS
GROUND SPONSORSHIP • PRINCIPAL PARTNER GLOBAL BROADCAST VALUE
• STRATEGIC PARTNER
• ASSOCIATE PARTNER

• BANNERS
• ADS
• GAME ON HAI
• SPONSORSHIP
LIVE TV BROADCASTING • DABANG SPONSORSHIP 100 M+
(PTV SPORTS) • POWER PLAY
• STUMPED
----------------------------------------
• BANNERS & ADS

• L- SHAPED BANNER 100 M

DIGITAL LIVE STREAMING
• PRE/MID & POST ROLL
• BANNER ADS
DIGTIAL SPONSORSHIP • HIGHLIGHTS
• GAMIFICATION 20+ M POTENTIAL REACH
PLATFORM (CRICINGIF)
• BRANDED VIDEO CONTENT
1. T10 GROUND SPONSORSHIP
T10 GROUND SPONSORSHIP
CLICK HERE TO VIEW LEAGUE DETAILS
& DELIVERABLES FOR EACH PACKAGE

SPONSORSHIP TYPE COST (USD)

TITLE SPONSOR – 3 YEAR CONTRACT USD 1.2 Million

PRESENTING PARTNER

UMPIRE PARTNER

PRINCIPAL PARTNER

STRATEGIC PARTNER

ASSOCIATE PARTNER
TITLE SPONSOR X1 TERM: 1 YEAR CONTRACT
Full Association & Image Rights as Title Right to Photoshoot, TVC, Exclusive
Association & Partner Including Naming Rights i.e. Abu Digital Content
Image Rights Dhabi {Insert Sponsor Name} T10 League Player Appearances i.e. Meet & Greets, PR,
Icon & Player Access
with Embedded Logo Store Openings Money Can’t Buy
Opportunities i.e. Chance to Bowl Against
• LED Perimeter Boards & Tier 1 Boards Icon Player
• Pitch Mat Logo Bowling End (Both • Right to Run Consumer Competitions and
Ends) Promotions
• Tier Board Branding • Right to Use Player Images on Promotional
• In-stadia LED Screen Static Branding Promotional Rights Items, Packaging,
• Placard Branding Rights • Campaign Advertising
Media Facing • Boundary Rope Branding • Right to Create & Distribute
Assets • Press Conference, Presentation Co-Branded Premiums
Ceremony and • Right to Fan Village Trade Space
• Interview backdrop • Right to In-Stadia Activation and
• Stumps On-Field Stunts
Experiential & Event Rights
• Team Dugout Branding • Right to Present Top League Awards with
• Shirt Branding – Leading Sleeve Representative
League Logo • Present
• On-Screen Graphics (Replay Wipe • Signed and Unsigned Merchandise and
Merchandise and Memorabilia
Branding possible, Opening & Closing Memorabilia
Broadcast Media Sequences, Catches)
• Royal Box, Corporate Hospitality and
Rights • Advertising Breaks – UAE Broadcast General Admission Tickets
(Between Overs, Matches, Innings Tickets & Hospitality Rights • Player Draft Invitations
etc.) • After Party Invitations
• League Website • Opening & Closing Ceremony Invitations
Digital & Social • All Social Media Channels
Media Rights • Customized Content – YouTube Clip • Right to Engage in Grassroots Activities
CSR
Branding and Develop CSR Initiative with the League
PRESENTING SPONSOR X1 TERM: 1 YEAR CONTRACT, 2019
• Status and Designation as Presenting Right to Photoshoot, TVC, Exclusive
Partner Digital Content Player Appearances i.e. Meet
Association &
• Logo Embedded in Certain Icon & Player Access & Greets, PR, Store Openings Money Can’t
Image Rights
Circumstances Buy Opportunities i.e. Chance to Bowl Against
• Exclusivity Across League Partners Icon Player
• LED Perimeter Branding
• Pitch Mat Logo (Bowling End (both
ends)) • Right to Run Consumer Competitions and
Promotions
• Tier Board Branding Promotional Rights
• In-stadia LED Screen Static Branding • Right to Use Player Images on Promotional
Items, Packaging, Campaign Advertising
• Boundary Rope Branding
Media Facing • Press Conference, Presentation
Assets Ceremony and
• Right to Fan Village Trade Space
• Interview backdrop
• Right to In-Stadia Activation and
• Commentary Backdrop
Experiential & Event Rights On-Field Stunts
• Cheer Material Branding Rights i.e. Pointy • Right to Present Top League Awards with
Fingers, representative present
• Bum Seats
• Team Dugout Branding
• On-Screen Graphics (Replay Wipe • Signed and Unsigned Merchandise and
Merchandise and Memorabilia
Branding possible, Opening & Closing Memorabilia
Broadcast Media
Sequences, Catches)
Rights
• Advertising Breaks – UAE Broadcast
(Between Overs, Matches, Innings etc.) • Royal Box, Corporate Hospitality and
General Admission Tickets
• League Website
Tickets & Hospitality Rights • Player Draft Invitations
Digital & Social • All Social Media Channels • After Party Invitations
Media Rights • Customized Content – YouTube Clip • Opening & Closing Ceremony Invitations
Branding
UMPIRE PARTNER X1 TERM: 1 YEAR CONTRACT, 2019

Association & • Status and Designation as Umpire Partner

• Right to Run Consumer Competitions
Image Rights • Exclusivity Across League Partners and Promotions
Promotional Rights • Right to Use Player Images on
• LED Perimeter Branding Promotional Items, Packaging,
• Tier Board Branding Campaign Advertising
• Replay Screen Branding (Third Umpire
Decision)
• Boundary Rope Branding
Media Facing • Press Conference, Presentation Ceremony • Right to Fan Village Trade Space
Assets and Experiential & Event Rights • Right to Present League Award with
• Interview backdrop representative present
• Commentary Backdrop
• Umpire Branding – Right Arm and
Back of the Jacket
• Team Dugout Branding Merchandise and • Signed and Unsigned Merchandise and
Memorabilia Memorabilia
• On-Screen Graphics (Replay Third Umpire)
Broadcast Media
• Advertising Breaks – 10% of UAE Broadcast
Rights • Royal Box and General Admission
(Between Overs, Matches, Innings etc.)
Tickets
• Player Draft Invitations
Tickets & Hospitality Rights
Digital & Social • League Website • After Party Invitations
Media Rights • All Social Media Channels • Opening & Closing Ceremony
Invitations
ASSOCIATE PARTNER X2 TERM: 1 YEAR CONTRACT, 2019

Association & • Status and Designation as Associate Partner • Right to Run Consumer Competitions
Image Rights • Exclusivity Across League Partners and Promotions
Promotional Rights • Right to Use Player Images on
Promotional Items, Packaging,
Campaign Advertising

• LED Perimeter Branding

• LED Perimeter Boards & Tier 1 Boards • Right to Fan Village Trade Space
• LED Sight Screen Experiential & Event Rights • Right to Present League Award with
• On-Ground Logo Mid Wicket/Cover representative present
Media Facing • Replay Screen & Scoreboard Perimeter
Assets • Boundary Rope Branding
• Press Conference, Presentation Ceremony and
Interview backdrop
• Commentary Backdrop Merchandise and • Signed and Unsigned Merchandise and
• Sponsor Group Seating with Branding Memorabilia Memorabilia

• Royal Box and General Admission

Tickets
• Player Draft Invitations
Digital & Social • League Website Tickets & Hospitality Rights
• After Party Invitations
Media Rights • All Social Media Channels • Opening & Closing Ceremony
Invitations
2. CRICINGIF DIGITAL PROPERTY
VIEW CRICINGIF INVENTORY DETAILS | VIEW FANTASY CRICKET LEAGUE DETAILS

HIGHLIGHTS GAMIFICATION BRANDED VIDEO CONTENT

CRICINGIF DIGITAL PROPERTY

PLEASE VIEW CRICINIGIF

PROPERTY BY CLICKING ON THE
BELOW GIVEN LINK:
CRICINGIF INVENTORY

EXCLUSIVE HIGHLIGHT
CLIPS & GAMIFICATION
RIGHTS TO T10 WEBSITE
& MOBILE APP IN
PAKISTAN.
CRICINGIF DIGITAL PROPERTY

CLICK HERE TO VIEW INVENTORY DETAILS

PACKAGE TYPE IMPRESSIONS

PLATINUM PACKAGE: CPM @USD2 PLEDGED IMP: 20M

GOLD PACKAGE: CPM @USD3 PLEDGED IMP: 9.4M

SILVER PACKAGE: CPM @USD3 PLEDGED IMP: 6.25M

CLIENT TO WORK OUT A CUSTOMISED BRIEF BASED ON THE INVENTORY

3. PTV LIVE STREAMING

BANNERS ADVERTISEMENTS
 PTV LIVE STREAMING

• CRICINGIF HOLDS
EXCLUSIVE
BROADCASTING RIGHTS
TO T10 LEAGUE ON
PTV SPORTS WEBSITE
AND MOBILE APP.
PTV LIVE STREAMING PACKAGES

1. PLATINUM PACKAGE PKR.12 MILLION

SSAI (Pre/Mid/Post Rolls)
• Non Skip, Non Clickable video ads (Duration: Up to 10 Seconds)
* Placement: During break (in between overs/drinks) on live stream of
pre/mid/post, live matches & highlights.

FORMAT SLOTS (SEC.) VALUE ADDITION

ODI 372 8 L-shape ads per match (Static Ads)
T20 223 5 Animated Ad’s (Mid Match)
Test Matches 890
Total Slots 1485*
Total Duration 14,850
* Up to 10 secs/slot
PTV LIVE STREAMING PACKAGES

2. GOLD PACKAGE PKR 7.5 MILLION

SSAI (Pre/Mid/Post Rolls)
• Non Skip, Non Clickable video ads (Duration: Up to 10 Seconds)
* Placement: During break (in between overs/drinks) on live stream of
pre/mid/post, live matches & highlights.

FORMAT SLOTS (SEC.) VALUE ADDITION

ODI 165 5 L-shape ads per match (Static
Ads)
T20 83
2 Animated Ad’s (Mid Match)
Test Matches 577
Total Slots 825*
Total Duration 8,250
* Up to 10 seconds/slot
PTV LIVE STREAMING PACKAGES

3. SILVER PACKAGE PKR 5 MILLION

SSAI (Pre/Mid/Post Rolls)
• Non Skip, Non Clickable video ads (Duration: Up to 10
Seconds)
* Placement: During break (in between overs/drinks) on live
stream of
pre/mid/post, live matches & highlights.
FORMAT SLOTS (SEC.) VALUE ADDITION
ODI 68 3 L-shape ads per match (Static
T20 22 Ads)

Test Matches 360

Total Slots 450*
*Action replay (exclusive of Wickets/4’s & 6’s) slots will be a
Total Duration 4,500 (secs.) combination of format between Banner and Ads, as the
* Up to 10 seconds/slot number of replays cannot be determined beforehand.
PTV LIVE STREAMING PACKAGES

4. ACTION REPLAY* PKR 4 MILLION

SSAI (Pre/Mid/Post Rolls)
• Non Skip, Non Clickable video ads (Duration: Up to 10 Seconds)
* Placement: During break (in between overs/drinks) on live stream of
pre/mid/post, live matches & highlights.

FORMAT SLOTS (SEC.) VALUE ADDITION

ODI 27 L-shape ads per match per Action Play
(Static Ads)
T20 18
Test Matches 135
Total Slots 180*
*Action replay (exclusive of Wickets/4’s & 6’s) slots will be a
Total Duration 1,800 (secs.) combination of format between Banner and Ads, as the
number of replays cannot be determined beforehand.
* Up to 10 seconds/slot
PTV LIVE STREAMING PACKAGES

5. FOURs & SIXs PKR 6 MILLION

SSAI (Pre/Mid/Post Rolls)
• Non Skip, Non Clickable video ads (Duration: Up to 10 Seconds)
* Placement: During break (in between overs/drinks) on live stream of
pre/mid/post, live matches & highlights.

FORMAT SLOTS (SEC.) VALUE ADDITION

ODI 72 L-shape ads per match per Action Play
(Static Ads)
T20 36
Test Matches 252
Total Slots 360*
Total Duration 3,600(secs.)
* Up to 10 seconds/slot
PTV LIVE STREAMING PACKAGES

6. WICKETS PKR 3 MILLION

FORMAT SLOTS (SEC.) VALUE ADDITION

ODI 27 L-shape ads per match per
Action Play (Static Ads)
T20 9
Test Matches 144
Total Slots 180*
Total Duration 1,800(secs.)
* Up to 10 seconds/slot
4. PTV SPORTS BROADCASTING

CRICKET BROADCASTING PROGRAMMING SUPPLEMENTRY CONTENT

PTV SPORTS BROADCASTING
1. LIVE MATCHES VIEWERSHIP (PAK VS AUSTRALIA SERIES)

COMPETITIVE LANDSCAPE PTV SPORTS

TEN SPORTS

PTV LED THE WAY WITH

DOUBLE THE RATING IN
COMPARISON TO
COMPETITIVE SPORTS
CHANNELS FOR URBAN
AND TERRESTRIAL
AUDIENCE.
27-MARCH 2019 29-MARCH 2019 31-MARCH 2019
PTV SPORTS BROADCASTING
CELEBRITY HOSTS AND ENFLUENCERS

*The above hosts are only available for PTV sports broadcasting programming as per their existing alliances with the channel. Terms & Conditions apply.
PTV SPORTS PROGRAMMING
PROGRAMMING OPTIONS
SHOW NAME SHOW DETAILS

GAME ON HAI • Panel show with Experts

• Pre Season + Match Box
• Pre & Post Match Discussion
• Duration : 2 hours per episode
• Episodes: 40 episodes including
pre tournament and live
• Interactivity: Live Caller and Social Media
Connect
DABANG A set of Pakistan Hosts from Islamabad or
Karachi and a set of Overseas Experts via
satellite and discussing openly aggressively
and passionately the probability of their
respective teams and their chances in the
ICC World Cup 2019.
Collaboration: PTV Sports & CNNIBN
(India)
Programs: 5
Three as build up to the League
Airing: PTV Sports
PTV SPORTS PROGRAMMING
PROGRAMMING OPTIONS
SHOW NAME SHOW DETAILS

POWERPLAY Game Show

This show will be based on the famous game show minute
to win it, however the catch would be that all games would
revolve around a cricket bat/ball/wickets/stumps.
Proposed Host: Fahim Arshad
Duration: 45 min, 13 episodes
Guests: Students from various colleges and universities
Pair details of athletes will be provided by colleges and
universities Each pair will have a set of 10 activities that
they will have to complete in 60 seconds. In total each pair
will have three life lines, after which failure to complete a
task would result in elimination.
Each task would progressively get more difficult and the
prize value would increase as well, starting from cricket
memorabilia, leading to gadgets and then final prize can
be a ticket to the World Cup. Details of 50 games + blue
prints have been designed and are available for
previewing if required.
Airing: PTV Sports + PTV Home
PTV SPORTS PROGRAMMING
PROGRAMMING OPTIONS
SHOW NAME SHOW DETAILS
STUMPED Stumped Quiz Show
A guessing game of cricket where the experts will have to identify the
personality, thought by the ‘player’ in a certain amount of time
and number of questions. The format of the show is inspired from the
famous game show of PTV, Kasauti.
Proposed Host: Tipu Sharif
Duration: 45 minutes
Frequency : Three times a week, 13 episodes
• Questions will be based on an event, personality, incident, date etc.
• Questions will be posed by participants or celebrity guest.
• If our expert cannot guess after 10 questions, the participant or the celeb
will be presented with T-shirts and relevant world cup souvenirs.
• If the expert cannot guess after 15 questions, the participant or celeb will
be presented with an I pad or other gadgets.
• If the question goes unanswered after 20 hints, then the participant or
celeb will be presented with a bumper cash prize of Rs100,000.
PTV SPORTS PROGRAMMING
SUPPLEMENTARY CONTENT

INTERACTIVE QUIZ
PLAYER PROFILES
COMPETITIONS
MONOLOGUES WORLD CUP SONGS
MONTAGES / CELEBRITY
TRIVIA
MESSAGES
WORLD CUP PLAYER RATINGS /
ODD ONE OUT PERFORMANCE MANAGER

BLAST FROM THE PAST DREAM TEAM CWC 2015

CRICKET NEWS
MEMORABLE QUOTES (1-5 MINUTE DAILY BULLETIN)

RECORD KEEPER
PTV SPORTS PROGRAMMING
CAT CATEGORIES

BRAND EXPOSURE DURING MATCHES RANGE: 390 – 30 SECONDS / MATCH

CAT DURING/BEFORE/AFTER LIVE ODI RANGE: 240 – 30 SECONDS / MATCH
MATCH
CAT BEFORE/ AFTER MATCH (38 MATCHES) RANGE: 180 – 30 SECONDS / MATCH
CAT DURING HIGHLIGHTS (38 MATCHES) RANGE: 300 - 30 SECONDS / MATCH
DLS OF 5 SECONDS RANGE: 100-10 SECONDS / MATCH
SCROLL OF 5 SECONDS RANGE: 100-10 SECONDS / MATCH
PROMO TAIL OF 5 SECONDS 1435 SECONDS / MATCH
SPECIAL MATCH SPONSORSHIP PACKAGES
FOURS & SIXES (4s & 6s)

BRAND EXPOSURE SECONDS/MATCH TOTAL TOTAL

SECONDS MINUTES
CAT DURING LIVE ODI MATCH (38 120 5760 96
Matches)
CAT BEFORE/ AFTER MATCH (38 120 5760 96
MATCHES)
CAT DURING HIGHLIGHTS (38 120 5760 96
MATCHES)
5 SECOND SCROLL IN EVERY 300 14400 240
FOUR & SIX(60 per match)
PROMO TAIL OF 5 SECONDS 6000 100
TOTAL BRAND EXPOSURE 660 37680 628
SPECIAL MATCH SPONSORSHIP PACKAGES
FALL OF WICKETS

BRAND EXPOSURE SECONDS/MATCH TOTAL TOTAL

SECONDS MINUTES
CAT DURING LIVE ODI MATCH (38 90 4320 72
Matches)
CAT BEFORE/ AFTER MATCH (38 90 4320 72
MATCHES)
CAT DURING HIGHLIGHTS (38 90 4320 72
MATCHES)
5 SECOND SCROLL IN EVERY 75 3600 60
FOUR & SIX(60 per match)
PROMO TAIL OF 5 SECONDS 6000 100
TOTAL BRAND EXPOSURE 345 22560 376
SPECIAL MATCH SPONSORSHIP PACKAGES
THIRD UMPIRE

BRAND EXPOSURE SECONDS/MATCH TOTAL TOTAL

SECONDS MINUTES
CAT DURING LIVE ODI MATCH (38 60 2880 48
Matches)
CAT BEFORE/ AFTER MATCH (38 60 2880 48
MATCHES)
CAT DURING HIGHLIGHTS (38 90 4320 72
MATCHES)
5 SECOND SCROLL ON EVERY 3RD 30 1440 24
UMPIRE REFERRAL (approx. 6 per
match)
TOTAL BRAND EXPOSURE 240 11520 192
CAT DURING LIVE ODI MATCH (38 60 2880 48
matches)
SPECIAL MATCH SPONSORSHIP PACKAGES
CAT CATEGORIES

BRAND EXPOSURE DURING MATCHES RANGE: 390 – 30 SECONDS / MATCH

CAT DURING/BEFORE/AFTER LIVE ODI RANGE: 240 – 30 SECONDS / MATCH
MATCH
CAT BEFORE/ AFTER MATCH (38 MATCHES) RANGE: 180 – 30 SECONDS / MATCH
CAT DURING HIGHLIGHTS (38 MATCHES) RANGE: 300 - 30 SECONDS / MATCH
DLS OF 5 SECONDS RANGE: 100-10 SECONDS / MATCH
SCROLL OF 5 SECONDS RANGE: 100-10 SECONDS / MATCH
PROMO TAIL OF 5 SECONDS 1435 SECONDS / MATCH
PTV SPORTS BROADCASTING PACKAGES

PLATINUM PACKAGE: MILEAGE: 55 MINUTES (+)/DAY

PKR 75000/MINUTE

GOLD PACKAGE:
PKR 90000/MINUTE MILEAGE: 40 MINUTES/DAY

SILVER PACKAGE:
PKR 95000/MINUTE MILEAGE: 30 MINUTES/DAY
TERMS & CONDITIONS

• RO to be issued in the name of IPG/ Outnabout

• Creative as per Cricingif specification should be sent in 3 days advance for QC and programming
• Third party ad tags not acceptable, however, we can integrate tracking tag with the video
• No category exclusivity
• Competitors commercials can be placed back to back
• Billing on Cricingif’s DFP delivery report
• In case of any games or matches gets cancelled/postponed/abandoned, Cricingif will not be responsible
• Match Fixtures (Date and, Time and Locations) may change in future.
• All package costs are NET of Agency Commission and all applicable taxes.
• Live CAT will be distributed equally between all matches for all association / sponsorship packages for TV Broadcasting.
• The minimum duration of any TVC for airing with Live Matches is 10 seconds.
• The Duration of Scrolls / Logos will not exceed 5 seconds for LIVE broadcasting.
• Rescheduling of dropped commercial airtime will be done through internal release order (IRO) and
authentication/stamp from agency will not be required.
• If a day’s play is completed early, or part/full day’s play is lost due to force majeure (including bad
weather, unforeseen circumstances), efforts will be made to make up the lost exposures in subsequent matches.
• Logos and scrolls should be in TARGA or PSD format. (TV Broadcasting) Scrolls should not be more than 20% of the screen height.
Logo size should be a maximum of 7% of the screen.
• Standard screen dimensions of Logo space is meant to highlight a corporate emblem – a mark of corporate identity in a static image and may not be used to
highlight a consumer campaign. Please avoid us the embarrassment of returning them.
 WE LOOK FORWARD TO
HEARING BACK FROM YOU.

For all sponsorship inquiries

please contact:

ALI HAMZA
Director of Sales
+92 344 2999922
[email protected]