Ma. Xandria I.

Trinidad

I. INTRODUCTION

Bubble tea is a tea that is sweet and refreshing and that originated in the early
1980’s in Taiwan. There are different names by which bubble tea is known and
they are pearl milk tea, boba tea, and Zhen zhunai cha. Due to the fact that
bubble teas have started gaining wide acceptance in the Philippines, we are
establishing our bubble tea business so as to offer our various customers
quality tea as well the choice of having different flavors. We have our
customized truck in place to cater to all our customers in parks, and other
public places.

Our bubble tea business is located in a strategic location that is not saturated
thereby offering us the opportunity of attracting more customers. Also, we are
located in a place that is easy for customers and employees to conveniently
have access to.

We have carefully considered our competition in Marikina and are rest assured
that we would stand out from them due to our quality products and services
with affordable pricing and also due to the fact that we have laid down publicity
strategies that will be effective in making us stand out once implemented.
 Even though bubble teas are a specific niche, there are still different flavours
that our customers can choose from; this is why we have developed a menu
that will accommodate different bubble tea flavours to accommodate any of
our customers’ wish.

Because we know how important it is to use only quality equipment in making

bubble tea, we intend to source for our ingredients from Taiwan. Our
purchasing manager has carried out the necessary research on this and has
identified quality suppliers and vendors that fit our budget.
Our employees are the face of the business and so we not will only pick
competent employees to help run the business but also be able to
communicate the brand effectively to our customers. Also, our employees will
be trained on how to make bubble tea that are of Tealicious’ standards.
Tealicious Bubble Tea is owned and operated by Ma. Xandria I. Trinidad. Who
undergo proper training and seminar for beverages. And will bringing her
experience and expertise to bear on the business.

II. MARKETING ASPECTS

1. Target Consumers

As more people are getting increasingly aware of what they take in and are conscious about
their health, more people are shifting towards healthy drinks and bubble tea is one of them.
This means that there is a huge target market waiting to be grabbed.
This is not a drink that can be limited to just a certain age range, as it can be taken by
almost everyone. Our strategic location in Marikina has ensured that we are favorably close
to several of our target markets.
We however conducted a market research that would allow us make informed marketing
strategies when intending to get our share of the target market. The market research would
help us define our target market by demographics and psychographics.
Therefore, we are going to be selling our bubble tea and its allied products or services to
the following group of people;

 Students
 Young professionals
 Households
 Corporate Executives
 Business people
 Sports men and women
 Celebrities
 Young adults
 2. Strategies Applicable to ensure the effectiveness of the venture with
regards to price, products, place, and promotions.

Deciding our marketing and sales strategy is very important to us as we understand that
without marketing we will be unable to sustain the business and grow it to the level that we
intend. Due to the importance of marketing and sales, we intend to conduct a thorough
marketing analysis that will enable us understand the market we intend going into and the
best way to penetrate.
Asides from helping us understand our target market, the marketing research would also
help us better structure our business so as to be able to be proactive whilst dealing with our
customers and their varying demands. Having the right marketing strategy would also help
set us apart from our competitors and also allow us to favorably compete with them.
Not getting the marketing strategies right could lead to a lot of customers leaving and
potential ones not willing to come in and so we have engaged the services of a reputable
marketing consultant who not only understands the beverage market but is also
knowledgeable on what to do to enable us have the customers that we might need for our
bubble tea business.
The marketing consultant will work together with our marketing and sales team to ensure
that all strategies drafted are effectively implemented as well as in accordance with our core
values as a company. We also will not neglect the internet as a means to market our
products and services at Teelicious Bubble Tea because we are aware of the wide reaching
effect the internet has.
Therefore, the marketing and sales strategies that we intend to adopt for Teelicious Bubble
Tea are;

 Ensure that we roll out massive advertisements in local newspapers, magazines as

well as on radio and television – that will allow us become noticed
 Throw a grand launching party for Teelicious bubble tea that will get us noticed
 Ensure that our business is listed in offline and online directories
 Engage in direct marketing and sales
 Leverage on our social media platform – Facebook, Twitter, Instagram – to ensure
that we thoroughly advertise our products and services
 Encourage our customers through discounts and incentives to refer us to others

3. Potential opportunities and threats of the business

We have several opportunities that are available to us and they abound in the fact that we
intend to continually introduce new products and innovations. Also, we are building a brand
that we want to ensure is attractive to global investors and partners.

Due to the fact that every business experiences threats, we expect to experience strong
competition from new competition in same location or around us. Also, we also expect
issues such as people claiming to have health issues from taking our product. Regardless
of the threats we are going to face, we are optimistic that we would come out tops as we
have laid down strategies to ensure we are proactive to these issues.

4. Projected sales of the product

Our business consultant gathered data and information from the field to help us arrive at the
following sales projections below. The assumptions are based on certain factors such as
location and type of business. Below is the sales projection prepared on behalf of Teelicious
Bubble Tea:

 First Fiscal Year-: Php.300,000

 Second Fiscal Year-: Php.600,000
 Third Fiscal Year-: Php.900,000

Note: The above projections were done based on several assumptions as regards location
and also what is obtainable in the industry. Some of the assumptions used in carrying out
these projections were based on the fact that there won’t be any major economic downturn
and that also there won’t be any arrival of a new competitor between the periods of
projections.
Any change in these assumptions would likely lead to a change that could be either cause
the sales projections to be higher or lower than the stated figures.

III. MANAGEMENT ASPECTS

1. Number of workers needed and their required qualifications
Therefore, in getting our foundation right, we intend to get competent and experienced staff
that thoroughly understand this business and also have the experience necessary to help
us achieve our goals and objectives. The employees we intend to hire must also understand
our core values, what we stand for and also be able to communicate this effectively to
others as well as to the lower cadre staff.

Due to the fact that we intend to make, sell and serve bubble tea as well as certain
ingredients that would be needed for those who intend to make this tea for themselves, we
would need several employees assigned to different positions that will cover all the products
and services we intend to sell here at Teelicious Bubble Tea.

Below is the business structure that we intend to build at our Teelicious Bubble Tea
Company;
 Accountant/Cashier
- 4 year course graduate
- Accountancy graduate (optional)
- 23 -30 years old
- Must know how to Collecting payments and issuing corresponding Official
receipts.
 Inventory Manager
-at least 2 years graduate
- Do physical count of stocks
 Store Manager
-at least 4 year course graduate
- Must meets with the superior and other personnel in the department to
identify and resolve issues/problems, work activities, projects, and
programs as well as existing systems and procedures.
 Barista
-at least 18 years old and above
-have work experience in barista
-good communication and customer service skills
 Cleaners
-at least 18 years old and above
-at least high school graduate
- have a pleasing personality
 Security Guard
-20 years old and above
-at least high school graduate
-must be discipline, dedicated, and responsible
 -with clean police clearance and NBI clearance

2. Duties and responsibilities of each personnel on the operation of

business.
 Accountant/Cashier
- In charge of preparing the financial reports and statements on behalf of the
organization
- Responsible for administering payrolls to employees working in Teelicious
Bubble Tea
- Prepares and submit accurate tax documents on behalf of the organization
 Inventory Manager
- In charge of back room bubble tea ingredients storage
- Secures supplies and makes sure ingredients taken are recorded and
accounted for
- Liaises with purchasing manager as to what is needed in the store
 Store Manager
- Ensures that there is adequate supply of bubble tea base and other
ingredients for customers
- Ensures that the store is well ventilated and conducive enough for employees
and customers
- Ensures that the store is well secured at all time
 Barista
- Prepares beverages of Teelicious Bubble teas
- Ensures the quality of the beverages
 Cleaners
- Ensure that the bubble tea store are kept clean always
- Ensures that the conveniences are kept clean for both employees and
customers
- Ensure that there are adequate cleaning supplies and replenish depleted
supplies
 Security Guard
- Ensures the security of the store
- Ensures the safety of the customers

3. Compensation package would proponent would adopt

 Accountant/Cashier
- Salary : 15,000
- Overtime rate: 97/hr
- Bonus: 3,000
 Inventory Manager
- Salary : 12, 000
- Overtime rate: 67/hr
- Bonus:
 Store Manager
- Salary : 29,000
- Overtime rate: 147/hr
- Bonus: 5,000
  Barista
- Salary : 14,000
- Overtime rate: 147/hr
- Bonus 4,000
 Cleaners
- Salary : 10,000
- Overtime rate: 67/hr
- Bonus: 2,000
 Security Guard
- Salary : 25,000
- Overtime rate: 120/hr
- Bonus: 3,000

4. Requirement and preparation during the pre-opening period

IV. TECHNICAL ASPECT

1. Raw material used its cost and availability of resources.
The Teelicious Bubble tea seek supplier that will supply the need of our
business with quality e ensure the quality of their products by feedbacks
and recommendations of other the supplier is from Taiwan: The Bubble
Teas Supply Taiwan and in case of issues we have The Milk tea Company
in Taiwan also
The Drink Components of bubble tea is made with 4 ingredients:

 Flavor: Flavored powder, flavored syrup, fruit purees or fresh fruit

 Creamer: Powder creamer, half-n-half, full milk or other creamer
 Sweetener: Sugar, simple sugar syrup, fructose, or honey. Sugar
free sweeteners can be used such as Aspartame, Stevia and
Sucralose.
 Liquid: Water, tea or milk
 For Sinkers: Nata de coo, Tapioca Pearls, Oreo crumbs, Egg
pudding and Coffee Jelly.

2. Facilities and equipment needed for the business

3. Quality standard of the product that could be sold for reasonable

price at the market

Even though bubble teas are a specific niche, there are still different flavours that our
customers can choose from; this is why we have developed a menu that will accommodate
different bubble tea flavours to accommodate any of our customers’ wish.
Because we get most of our products from Taiwan, we also have to factor in shipping costs
when setting the price for our bubble teas or the ingredients used in making the tea. We
however would like to assure our customers that we intend to ensure that our bubble teas
are very affordable and pocket friendly.
Also, in the first two months of business, we would give our customers a discount when they
purchase our tea as this we believe will be a way of attracting more customers to our
business.

4. Proper waste disposal methods applicable to the business

Classify garbage into four categories - recyclables, kitchen waste, hazardous waste and
residual waste. To discard a cup of unfinished bubble milk tea, for example, one needs
to dump the milk tea in the sink, put the tapioca pearls in kitchen waste and the cup into
residual waste, or recyclables depending on what the cup is made from.
V. FNANCIAL ASPECTS
1. Needed capital
For Capital Tealicious Bubble Tea is Php 250,000.
2. Expected expenses before and after the operations
BEFORE OPERATION
 Business registration and incorporation = 10,500
 Obtaining licenses and permits as well as accounting software and
other legal expenses =27,000
 Cost of purchasing the raw ingredients (powder, syrup, tapioca
pearls)= 80,000
 Cost of packaging (bottles and labels) Other start-up expenses
(furniture, stationery, computers, phones, and printers)= 35,000
 Bubble tea making equipment=35,000
 Cost of storage equipment and hardware (shelves, racks, bins,
cash register, security gadgets)=15,000
AFTER OPERATION
 Operational cost for the first three months (utility bills and employees
salaries) = 21,000
 Cost of throwing a bubble tea launch party = 5,000
 And other for miscellaneous expenses
3. Sources of financing
I have therefore decided to limit our sources of capital to just this 2 sources. Below are the
sources we intend to generate capital from;
 Personal savings
 Soft loans from friends
 4. Projected profit within a year
The assumptions are based on certain factors such as location and type of business. Below
is the sales projection prepared on behalf of Teelicious Bubble Tea:
First year is 350,000
Second yeard is 455,000
VI. SOCIO_ECONOMIC ASPECT
1. Contribution of the business to the country’s economic status and
community
With the wide number of business of Milk Tea’s, we ensure consumer will get the
delicious taste of their bubble teas along with organic ingredients from Taiwan that will
ensure the health of community consumers.
VII. CONCLUSIONS
The aim of every business is so as to make enough revenue and eventually profit
that will sustain the business throughout its lifecycle. To achieve this, certain factors
such as having competent employees, minimizing cost and re-investment of profit as
well as having loyal customers is very essential.

Not employing the right staff can be detrimental to one’s business, because not
only will the staff not understand what it is the company wants to achieve but they will
also not be able to meet up to the productivity quota that the company requires.

It is for this reason that we intend to employ only employees that are competent
and also understand what we stand for as a company. We will ensure that our
employees are adequately compensated both intrinsically and extrinsically.

As we continue to produce quality bubble tea for our customers, we know that
overtime our running costs will be reduced a bit, allowing us to minimize cost and
maximize on our profit, which we intend to re-invest back into the company so as to
boost its bottom line, ensuring that we remain in business for a long time to come.

Finally, our customers are very important to us for without them, we wouldn’t be
in existence, and so we are ready to listen to our customers’ feedback and complaints
and ensure that they are promptly attended to. We also intend to ensure that our loyal
customers are effectively rewarded with discounts and other incentives especially when
they refer other customers to us.
VIII. RECOMMENDATIONS
I highly recommend Teelicious Bubble tea as it will give you a mouthwatering taste of
bubble teas along with milk tea with different organic flavors that are good for your
health we also provide a non-diabetic sugar for more healthy sweet tastes.