Professional Documents
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Microenvironment: The Company
Microenvironment: The Company
The Company
In Coca-Cola Vietnam Company, they have
Board of directors:
- Country Manager (3 Region Managers)
- Commercial Manager
- Human Resource Manager
Board of directors who set general goals and policies of the company:
- Supply Chain Manager
- Finance Manager
Public Affairs and Communication Manager
1. Suppliers
Coca-Cola considers their suppliers as critical partners, contributing
on the ongoing and sustainable success of their business.
Suppliers are some individuals or organizations that provide input to
the company. In coke production process, some materials are not
available in Vietnam, so they will import materials from abroad.
Coca-Cola divides into 2 group:
- Direct spend suppliers include ingredients and packaging
suppliers.
- Indirect spend suppliers include categories such as IT,
production equipment, spare parts, maintenance services, logistics
providers, fleet vehicles, utilities, real estate, facilities
management, professional and other consultancy services,
personnel and temporary labor.
2. Marketing Intermediaries
Coca-Cola collaborates with a more considerable amount of
marketing intermediaries compared with Pepsi – the biggest
competitor. That is the reason why collaborating with these fast food
restaurant chain plays a crucial role in increasing Coca-Cola’s profit.
OPPORTUNITIES
Health: Even though Coca Cola control nearly 40% of the entire
beverage market, the changing health-consciousness attitude of the
market could have a serious effect on Coca Cola. This definitely needs
to be viewed as a dominant threat. In today’s world, people are
constantly trying to change their eating and drinking habits. This could
directly affect the sale of Coca Cola’s products.
Lawsuits: Another possible issue is the legal side of things. There are
always issues with a company of such supreme wealth and popularity.
Somebody is always trying to find fault with the best and take them
down. Coca Cola has to be careful with lawsuits. Health minister could
also be looked at as a threat. Again, some people may try to exploit the
unhealthy side of Coca Cola’s products and could threaten the status
and success of sales.