Professional Documents
Culture Documents
Rise of American Comic
Rise of American Comic
ix Acknowledgments
xi Introduction: In the Year 3794
—PAUL WILLIAMS AND JAMES LYONS
I: Marketing Creators
194 12. “A Purely American Tale”: The Tragedy of Racism and Jimmy
Corrigan: The Smartest Kid on Earth as Great American Novel
—PAUL WILLIAMS
CONTENTS vii
243 Contributors
247 Index
This page intentionally left blank
Acknowledgments
ix
This page intentionally left blank
Introduction: In the Year 3794
—PAUL WILLIAMS AND JAMES LYONS
xi
xii PAUL WILLIAMS AND JAMES LYONS
individual writers and artists (see Sabin 1996; also Hatfield 2005; Raeburn
2004; Witek 1989), The Rise of the American Comics Artist is the first book to
offer a detailed survey of the distinctive ways in which the dynamics of com-
ics creativity has been reconfigured in contemporary culture.
The book is organized into five sections, each of which centers on a major
way that creators have been understood: as powerful brands able to position
comic texts according to the perceived logic of the market; as allegorists and
interpreters of international political events; as (simultaneously) artists aloof
from the concerns of financial reward and workers for hire; as political actors
involved in the arena of representing gender, sexuality, and ethnicity; and
finally as literary authors—with consequent implications for how review-
ers and critics have analyzed the texts they produce. In each section the cre-
ators and texts symbolizing that particular conceptual node undergo critical
attention, and each section references the scholarship relevant to its subject,
inviting the reader to see what others have written regarding the study of
contemporary comics. The creative and commercial decisions made by comics
practitioners offer further opportunities for study, and several sections con-
clude with interviews with landmark creators from the period covered. These
interviews correlate with the concerns of that section, illuminating creativity
in ways that offer a productive tension with the preceding scholarship.
The historical period covered by this collection begins in the late 1980s,
when ambitions for the medium were raised, and voices within and outside the
comics industry proclaimed that the successes of Art Spiegelman’s Maus (first
published in collected editions in 1986 and 1991), Alan Moore and Dave Gib-
bons’s Watchmen (1987), and Frank Miller’s Batman: The Dark Knight Returns
(1986) would propel comics towards new audiences. Few readers would dis-
agree that the material form of comics has evolved since then, or that the
type of narratives being written and drawn has expanded the vocabulary of
the medium. The Rise of the American Comics Artist continues the process of
mapping out how the position of comics has changed, especially in the eyes of
reviewers and critics, whether found in universities or newspaper offices or in
feminist discussion groups.
Certain articles about comics still perpetuate stereotypes, assuming the
medium remains the preserve of awkward pubescent males, as this example
from The Times (London) demonstrates: “COMICS. Cheap, flimsy, disposable.
Scattered next to dirty socks on teenage bedroom floors” (Greenwood 2004,
15). Usually those stereotypes are introduced to disarm a potentially dismis-
sive reaction by preempting reader skepticism. Nonetheless, this confirms
the premise that consumption of comics cannot take place without apology.
INTRODUCTION xiii
terms with which scholars understand the language of comics. After Eisner,
we may now talk about “comics” as the physical manifestation of the medium
on the newsstands alongside “sequential art” to indicate the structural prin-
ciples of this medium (Eisner 1999; McCloud 1994, 5–9)—although this too is
contested (see Chute 2008, 454–55). Comics scholar Hillary Chute has labeled
her area of study “graphic narratives,” resisting the “novel” element of the
term because it associates longer-length comics work with fiction. Further, as
Charles Hatfield’s seminal Alternative Comics: An Emerging Literature (2005)
notes, using the term “graphic novel” risks obscuring the economic impera-
tive of serialization which often precedes comic books being collected into
the graphic novel form (154). Comics creator Joe Sacco, well known for his
works of comic reportage, Safe Area Goražde (2000) and Palestine (1996), also
questions the term “graphic novel” for “trying to make it sound like we’re
really grown-up. But we are what we are . . . Comics is comics. I don’t feel
ashamed—so I don’t need another couple of words to make me feel like I’m
doing something worthwhile” (Qtd. in Leith 2003, 2).
Part of the reason for the high sales of Maus, The Dark Knight Returns, and
Watchmen in the late 1980s and early 1990s was their production and pro-
motion as a material form that justified the label “graphic novel.” In theory,
discerning adult readers were more attracted to these square-bound texts
printed on glossy paper stock marketed and sold like books, rather than the
“newsstand” comics with their staples (see Wynne 2003, 16). Able to be lam-
inated and distributed through book publishing channels in ways that the
comic book format could not, the graphic novel made sequential art into a far
more desirable and marketable product for libraries and bookshops.
While the final chapter of Alternative Comics expresses Hatfield’s cautious-
ness at the graphic novel’s pole position in comics studies, he ultimately
accepts the usefulness of the term (2005, 152–63). In arguing for the literari-
ness of comics since the late 1960s and hailing the recent period of maturity as
a “confident and thorough exploration of the form’s peculiar tensions, poten-
tialities, and limits” (66), Hatfield confides he once toyed with the title The
Rise of the Graphic Novel for his 2005 book (53). His position precedes one of
the contentions mapped out here: the legitimization of comics has depended
upon the increasing ubiquity of graphic novels and other long-form narra-
tives (5–6). One reason for the need for this collection lies in the five years
that have elapsed since Alternative Comics’s publication: creators mentioned
briefly in Hatfield’s book have reached levels of critical and public recognition
previously seen only in the case of Art Spiegelman, and the field of comics
studies has expanded in ways that deserve scholarly comment. Transforma-
tions in the field of North American comics Hatfield was beginning to discern
xvi PAUL WILLIAMS AND JAMES LYONS
can now be analyzed with fuller and greater complexity from this later chron-
ological moment.
A more specific example of how this collection extends and augments Hat-
field’s insights is in the aforementioned commerce between graphic novels
and traditional outlets for book publishing. In her chapter on the critical and
financial success of the DC publishing imprint Vertigo, Julia Round argues
that use of the graphic novel as a publishing form is pivotal to the legitimiza-
tion of comics. Hatfield notes the lucrative distributional opportunities book-
shops and libraries represent, but the intellectual focus of his study is literary
form, theme, and characterization in the context of the publishing apertures
the comic book allows. He does not explore in detail the implications of the
changing materiality of comic texts or the political economy of the industry
and its institutions, although Alternative Comics certainly indicates they are
important aspects of the contemporary field of comics production (30–31).
As Round discusses, the high visibility of the Vertigo titles and the accu-
mulating star status of their creators enticed many book publishers (Penguin,
Gollancz, Mandarin, Boxtree) to enter the field of graphic novel publishing
(Sabin 1996, 162–67). However, the sales of the three seminal graphic novels
Maus, Watchmen, and The Dark Knight Returns were not repeated, media inter-
est waned, and subsequently comics companies such as Marvel and the new
entrants into the graphic novel field sidelined the idea of comics produced for
an adult audience (Sabin 1996, 171; Lee 2002). In 2000, Roger Sabin estimated
that comics shops in the U.S. and UK were now a third of the number that
existed ten years prior (18). The late 1980s moment of the graphic novel’s
emergent visibility and its extensive publicizing (although not its invention)
represents a pivotal shift in the position of comics within Anglophone cul-
ture more generally, and made the developments of the next twenty years
possible, although it also sounds a note of caution against contemporary
cheerleaders for comics’ acceptance as cultural form. The historical moment
this book takes as its starting point also had its publishing stars, its liter-
ary prizes, and its hopes that comics would become “just another” artistic
medium. Dan Franklin of Jonathan Cape, the company responsible for pub-
lishing some of the medium’s most notable recent successes (Daniel Clowes’s
Ghost World [2000], Marjane Satrapi’s Persepolis [2003]) has cautioned, “I
don’t believe it’s going to be a truly mass phenomenon . . . it’s still difficult to
get these books into the bookshops—they’re still full of superheroes” (Qtd.
in O’Keeffe 2005, 16).
Arguably one reason superheroes continue to be the dominant comics
genre is because of the proliferation of comics source material being adapted
INTRODUCTION xvii
so), but this collection discusses comics produced in a variety of genres and
production forms, befitting the plurality of the medium in the twenty-first
century. The Rise of the American Comics Artist illustrates the wealth of genres
produced by North American comics creators, from documentary to romance,
horror to political satire. This multiplicity is not new to the medium but they
are being newly acknowledged. For instance, in the illustrated press of the
late nineteenth century, sequential art often served as a means of reportage.
In Joe Sacco’s works, the comic creator’s function as an eyewitness journal-
ist is resurrected, as Andrea A. Lunsford and Adam Rosenblatt demonstrate
in their chapter, returning to the relationship between international politics
and observation in sequential art.
As in other media, certain comic texts assert their distance from more
obviously commercial products in order to state their oppositional creden-
tials. In section three, James Lyons explores how the cultural currency of
nonconformity that alternative comics profess might reap the very financial
rewards they mock. His chapter focuses on Shannon Wheeler’s Too Much Cof-
fee Man, where the transaction between profit, popularity, and providing an
alternative to “mainstream” (superhero) comics was self-reflexively acknowl-
edged in a comic text in which that tension was particularly tender. This
section also relates how comics creators balance the imperatives of artistic
self-justification and commercial survival. In his interview, Jim Woodring
confirms that this balance is not an academic abstraction but a lived concern
for the professional comics creator. David M. Ball’s chapter, “Comics Against
Themselves: Chris Ware’s Graphic Narratives as Literature,” takes as its sub-
ject the work Ware produced for The New Yorker magazine and explores the
nature of that work with regard to a modernist aesthetic of fragmentation,
the institutional maneuvers that sell comics, and Ware’s witty, self-conscious
representation of the relationship between comics-as-art and comics-as-a-
popular-publishing-industry.
The presence of this polarity in 1960s and 1970s comix (a spelling primarily
used to refer to countercultural comics) is one of the many legacies that era has
bequeathed to contemporary creators. Prominent comix artist Robert Crumb
depicted himself as “the long-suffering patient artist-saint” and “the status-
quo booshwah businessman cartoonist” in “The Many Faces of R. Crumb” in
XYZ Comics (1972) (Rpt. in Crumb and Poplaski 2005, 186; discussed in Hat-
field 2005, 119–22). Two California printing presses, The Print Mint in Berke-
ley, and Rip Off Press in San Francisco, published comix whose characters and
content were owned by their writers and artists, preceding the growing pro-
pensity for intellectual property rights to remain with comics creators (Skinn
INTRODUCTION xix
2004, 128–36). Crumb used the back cover of Zap 0 (1968) to challenge the
denigration of the medium (according to then prevailing cultural hierarchies)
as literature’s inferior: “Did your mother ever tear up YOUR comic books?...
Were you given lectures about how comics were CHEAP TRASH put out by
evil men? Do you feel a spark of GUILT every time you pick up a comic book?
Do you feel like you ought to be reading a good book instead? Let ZAP comics
wisk [sic] away all such foolish notions!” (Rpt. in Crumb and Poplaski 2005,
242). Crumb’s defense of comics’ cultural legitimacy has become something
of a fragile orthodoxy. The underground’s influence on contemporary North
American comics culture is profound, and in addition to issues like creator
rights and institutional respectability, one could add controversial sexual
subject matter, formal experimentation, explicit commitment to leftist polit-
ical agendas (especially those concerned with identity politics), and the use of
comics as life-writing and self-expression (Hatfield 2005; Hatfield 2008, 139;
see also Rosenkranz 2002).
Section four of The Rise of the American Comics Artist considers the politi-
cization of the portrayal of identity that various collectives (such as the Civil
Rights movement, the women’s movement, and the Chicano movement)
stressed in the 1960s, and Joe Sutliff Sanders, Paul Williams, and Ana Merino
contribute chapters on the ways that comics creators have been placed, or
have placed themselves, within political debates about affiliation and iden-
tity. Williams and Merino discuss the work of the Hernandez brothers and
Jessica Abel, with the former contextualizing these creators within “contem-
porary women’s comics” and the way different material contexts of produc-
tion invoke particular reading communities. Merino’s study looks closely at
these creators’ texts in order to understand the Hernandez brothers’ legacy
in Abel’s work on the terrain of feminine Latin/o American identities. Sutliff
Sanders’s account of sexuality in contemporary comics situates its represen-
tation in antagonistic historic relation to preexisting trends, such as those
generated by official sanctions (see Weiner’s chapter in this volume) and the
underground comix.
Connections between countercultural comix and contemporary comics
culture are not only thematic but biographical: underground publisher Last
Gasp’s anthology Weirdo was first released in 1981 with Crumb as editor.
Weirdo featured Crumb’s work, as well as that of other comix creators such
as Spain Rodriguez and Bill Griffith (creator of the popular character Zippy),
before falling under the stewardship of Peter Bagge, an influential and suc-
cessful figure in the contemporary comics field. Weirdo also published comics
by the award-winning Joe Sacco, one of the most critically noted creators
xx PAUL WILLIAMS AND JAMES LYONS
of the last twenty years. Griffith co-founded Arcade: The Comix Revue (1975–
1976) with Art Spiegelman, an anthology that published their major contem-
poraries in the field, including Crumb, Spain, Kim Deitch, Robert Williams,
Gilbert Shelton, and S. Clay Wilson. The comic series Spiegelman has edited
have bridged the underground to the next generation of creators, his later
anthology Raw (1980–1991) featuring comics by Chris Ware, Daniel Clowes,
and Charles Burns, all prominent ambassadors of contemporary American
comics (Skinn 2004, 52, 250).
The graphic novels of the 1980s were influenced by superhero comics from
the late 1960s and early 1970s. Bradford W. Wright argues that attempts by
Marvel and DC to respond to social and political currents at the end of the
1960s led to superhero comics that were self-referential, morally ambigu-
ous, more thoroughly referencing political events, and populated with intro-
spective and disenchanted characters. Though unable to survive financially
through the traditional distribution outlets of the early 1970s, these themes
would be reused and reworked by successful graphic novel creators in the
1980s onward, such as Frank Miller, Alan Moore, and Alex Ross (Wright
2008, 156).
Another aspect of the comics medium’s new dimensions is the emergence
of semi-regular reviews in the literature sections of the mainstream news-
paper and magazine press, such as The Independent and Guardian in the UK
and Time in the U.S. The final section of The Rise of the American Comics Artist
notes how comics are accruing markers of institutional respectability such as
these reviews, and asks how this affects the way we read comics. What does
it mean to see the comics creator as a novelist and the comic text as a work of
literature? The Pulitzer Prize that Maus won in 1992, along with healthy sales,
marked Spiegelman’s work as exemplary among his peers for its critical and
commercial recognition (Sabin 1996, 188). His evolving reception by readers,
academics, and journalists—and what that reveals about comics culture—is
discussed by Ian Gordon and Andrew Loman.
Readers might wonder why this volume continues the academic criticism
on Maus, a field that already includes Joseph Witek’s Comic Books as History
(1989), the essays by prominent Maus scholars collected in Deborah R. Geis’s
Considering Maus: Approaches to Art Spiegelman’s “Survivor’s Tale” of the Holo-
caust (2003), and essays by Chute (2006), Doherty (1996), Hirsch (1992–93),
Huyssen (2000), Michaels (2006), and Young (1998) (see the Gordon and
Loman chapters for further examples). Additional retrospective is warranted
since the scholarship growing around creators such as Chris Ware suggests
Maus was not an anomaly. As Loman demonstrates, the institutional form of
INTRODUCTION xxi
the literary anthology has widened the gap between Spiegelman and the com-
ics industry, but previously unexplored aspects of Maus come into relief when
it is studied in the context of American comics history. Gordon also reflects
on the evolution of Spiegelman studies and considers the development of
the language of comics scholarship more generally—reflecting on his own
response to early comics scholarship in light of the recent development of the
field. Spiegelman is one of a few comics creators analyzed more than once in
this collection, albeit with distinct interpretative frames. While reflecting the
multiple methodological approaches that comics scholarship has adopted, a
polyphony that some writers celebrate as comics’ “antidisciplinary” charac-
ter (Hatfield 2008), this volume acknowledges that certain creators and texts
enjoy a disproportionate amount of press. Discussion of key issues in the
field requires an extended focus on their significance.
Journalists have seized upon three markers of legitimacy: the “exhibi-
tion,” the “literary society,” and most important, the “prize” (see Leith 2003,
2; Thompson 2001, 12; Thompson 2003, 16). These events are taken as exam-
ples of an institutionalized level of connoisseurship and critical recognition.
By encouraging certain types of comics (financially, in the case of £10,000
prizes) and discouraging others (those texts that are simply not chosen for
exhibitions, for example), the medium is tentatively “regulated” and moni-
tored by judges and curators. Perhaps most notable of all was Chris Ware win-
ning the Guardian First Book Award for the graphic novel Jimmy Corrigan: The
Smartest Kid on Earth. Ware’s prize is repeatedly invoked, often to persuade
one that comics have “come of age” (Greenwood 2004, 15 and Campbell-John-
ston 2005, 19; see also Leith 2003, 2; Thompson 2002, 11; Lee 2002; Jamieson
2003, 8; Rowson 2004, 31; Dewan 2004, 17).
That recurrent metaphor fixes on the medium as emerging from its puberty,
having learned from the mistakes of youth, progressing from an (undesirably
long) childhood of bullying to an adulthood of acceptance. For this personifi-
cation of comics to seem teleological, it has to elide the earlier, presumptuous
celebrations of the medium’s rites of passage. Crumb’s work, for instance,
has been exhibited since the early 1970s (Crumb and Poplaski 2005, 334–37),
and Pulitzer-winner Spiegelman could be forgiven for being puzzled at the
British newspaper reviews hailing Jimmy Corrigan as “the first comic to win
a leading literary prize” (Gatti 2005, 4; Allfree 2003, 14). Do such attempts
to tie the medium to legitimate artistic and literary bonafides reveal comics’
insecurity? (Gaudreault and Marion 2005, 12). Paul Williams will interpret
the critical respect accrued by Jimmy Corrigan as the result of the success-
ful presentation of Ware’s literary credentials and that graphic novel’s ability
xxii PAUL WILLIAMS AND JAMES LYONS
WORKS CITED
Allfree, Claire. 2003. Visual Arts: The New Superheroes. The Independent, 24 June, 14–15
[Features].
Arnold, Andrew D. 2003. A Graphic Literature Library. Time.com. http://www.time.com/
time/columnist/arnold/article/0,9565,547796,00.html [accessed 1 Apr. 2009].
Campbell-Johnston, Rachel. 2005. Who can Rescue the Movie World? Is it Real? Is it a
Drawing? Yes, it’s . . . The Times, 19 May, 19 [Features].
Chute, Hillary. 2006. “The Shadow of a Past Time”: History and Graphic Representation in
Maus. Twentieth Century Literature 52(2): 199–230.
———. 2008. Comics as Literature? Reading Graphic Narrative. PMLA 123(2): 452–65.
Clowes, Daniel. 2000. Ghost World. London: Jonathan Cape.
Crumb, R., and Peter Poplaski. 2005. The R. Crumb Handbook. London: M. Q. Publications.
Dewan, Ted. 2004. Welcome to the Strip Club. The Times Educational Supplement, 18 June,
17.
Doherty, Thomas. 1996. Art Spiegelman’s Maus: Graphic Art and the Holocaust. American
Literature: A Journal of Literary History, Criticism, and Bibliography 68(1): 69–84.
Eisner, Will. 1996. A Contract with God. New York: DC Comics. Originally published in
1978.
———. 1999. Comics & Sequential Art. Tamarac, FL: Poorhouse Press. Originally published
in 1985.
Gatti, Tom. 2005. Lives in Graphic Detail. The Times, 3 Sept., 4 [Features].
Gaudreault, André, and Philippe Marion. 2005. A Medium is Always Born Twice . . . Early
Popular Visual Culture 3(1): 3–15.
Geis, Deborah R., ed. 2003. Considering Maus: Approaches to Art Spiegelman’s “Survivor’s
Tale” of the Holocaust. Tuscaloosa, AL: University of Alabama Press.
Gibbons, Fiachra. 2001. Graphic Novel wins Guardian Book Award. Guardian, 7 Dec., 9.
Gordon, Ian, Mark Jancovich, and Matthew P. McAllister, eds. 2007. Film and Comic Books.
Jackson, MS: University Press of Mississippi.
Gravett, Paul. 2007. The Strip: Cult Fiction. Art Review 11: 44.
INTRODUCTION xxiii
Greenwood, Phoebe. 2004. Stars and Strips. The Times, 8 June, 15 [Features, Times2
section].
Hatfield, Charles. 2005. Alternative Comics: An Emerging Literature. Jackson, MS:
University Press of Mississippi.
———. 2008. How to Read A . . . English Language Notes 46(2): 129–149.
Hirsch, Marianne. 1992–93. Family Pictures: Maus, Mourning, and Post-Memory.
Discourse: Journal for Theoretical Studies in Media and Culture 15(2): 3–29.
Huyssen, Andreas. 2000. Of Mice and Mimesis: Reading Spiegelman with Adorno. New
German Critique: An Interdisciplinary Journal of German Studies 81: 65–82.
Hyde, Laurence. 2007. Southern Cross. In Graphic Witness, ed. George A. Walker, 291–412.
Buffalo, NY: Firefly Books. Originally published in 1951.
Jamieson, Teddy. 2003. Outstripping the Best. The Herald, 22 Nov., 8.
Lee, Stewart. 2002. Draw Attention. Sunday Times, 6 Jan., n.p. [Features section].
Leith, Sam. 2003. Comic Boom. The Daily Telegraph, 8 Nov., 2.
McCloud, Scott. 1994. Understanding Comics: The Invisible Art. New York: HarperPerennial.
Originally published in 1993.
Michaels, Walter Benn. 2006. Plots Against America: Neoliberalism and Antiracism.
American Literary History 18(2): 288–302.
Miller, Frank, and Klaus Janson. 1986. Batman: The Dark Knight Returns. London: Titan
Books.
Moore, Alan, and Dave Gibbons. 1987. Watchmen. London: Titan Books.
Murray, Charles Shaar. 2005. Tragedy in Comic Form. The Independent, 4 Feb., 25
[Features].
O’Keeffe, Alice. 2005. Strip Lit is Joining the Literary Elite. The Observer, 20 Nov., 16.
Raeburn, Daniel. 2004. Chris Ware. London: Laurence King Publishing.
Rivett, Miriam. [2000]. Technology into the Digital Realm. In Below Critical Radar:
Fanzines and Alternative Comics from 1976 to now, ed. Roger Sabin and Teal Triggs,
65–80. Hove: Slab-O-Concrete Publications.
Rosenkranz, Patrick. 2002. Rebel Visions: The Underground Comix Revolution: 1963–1975.
Seattle: Fantagraphics Books.
Rowson, Martin. 2004. He Who Draws, Whinges—Why Cartoonists Belong on the
Outside. Independent on Sunday, 13 June, 31 [Features].
Sabin, Roger. 1996. Comics, Comix & Graphic Novels. London: Phaidon Press.
———. 2000. Strip Teasers. The Observer, 24 Dec., 18 [Review].
Sacco, Joe. 1996. Palestine. Seattle: Fantagraphics Books.
——— 2000. Safe Area Goražde. Seattle: Fantagraphics Books.
Satrapi, Marjane. 2003. Persepolis. London: Jonathan Cape.
Skinn, Dez. 2004. Comix: The Underground Revolution. London: Collins & Brown.
Spiegelman, Art. 1987. Maus I: My Father Bleeds History. Harmondsworth: Penguin.
Originally published in 1986.
———. 1992. Maus II: And There My Troubles Began. Harmondsworth: Penguin. Originally
published in 1991.
Thompson, David. 2001. Life, Jim, But Not as We Know It. The Independent, 5 June, 12
[Features].
———. 2002. From Mickey to Maus. The Times, 20 Sept., 11 [Features, Times2].
———. 2003. Slick on the Draw. The Observer, 22 June, 16 [Review].
xxiv PAUL WILLIAMS AND JAMES LYONS
Ware, Chris. 2000. Jimmy Corrigan: The Smartest Kid on Earth. New York: Pantheon Books.
———. 2006. Cartoon Special: Building Stories. Independent on Sunday, 1 Oct., 10
[Features].
Witek, Joseph. 1989. Comic Books as History: The Narrative Art of Jack Jackson, Art
Spiegelman, and Harvey Pekar. Jackson, MS: University Press of Mississippi.
Wright, Bradford W. 2008. From Social Consciousness to Cosmic Awareness: Superhero
Comic Books and the Culture of Self-Interrogation, 1968–1974. English Language Notes
46(2): 155–174.
Wynne, Frank. 2003. Out There. The Times, 21 June, 16 [Features Weekend].
Young, James E. 1998. The Holocaust as Vicarious Past: Art Spiegelman’s Maus and the
Afterimages of History. Critical Inquiry 24(3): 666–99.
I: Marketing Creators
This page intentionally left blank
CHAPTER ONE
3
4 STEPHEN WEINER
their store, tailoring the comics they bought to the clientele they served,
thus minimizing unnecessary expense. If issues on the shelves did pass out-
of-date, rather than return them to the publishers, retailers stored them
in special plastic bags and sold them as back issues. Publishers could offer
greater reductions to the retailer on the direct market because they were
saving costs by not printing comics that would be returned unsold. And
there were additional advantages: store owners knew who their target mar-
ket was—most were comics buyers themselves—and could promote their
wares accordingly while feeding informed marketing information back to
the publishers (Wright 2003, 261).
Adult readership of comics, significant in the 1940s, had not altogether dis-
appeared after the imposition of the Comic Code Authority in 1954. Marvel
Comics had demonstrated that older readers could be interested in superhe-
roes—headlined by Spider-Man, Marvel’s superheroes in the 1960s had per-
sonal problems as daunting as the supervillains they fought, but these stories
were far tamer than the explicit narratives of the underground comix. DC
Comics attempted to tell more adult stories in a Green Lantern/Green Arrow
storyline written by Dennis O’Neil and drawn by Neal Adams in the late
1960s. In these issues Green Lantern was introduced to problems of race and
poverty by Green Arrow; another subplot involved Green Arrow’s teenage
partner, Speedy, becoming a heroin addict. Any mention of drugs was forbid-
den by the Comics Code Authority, and these issues were published without
the CCA approval, an indication of greater changes to come.
Following the Green Lantern/Green Arrow narrative, other creators and
publishers experimented with content and how stories were delivered to the
reading public. In 1974 superhero artist Gil Kane self-published a text-heavy
fantasy called Blackmark—at the time, the idea of a series designed to be
finite and self-contained went against the conventional publishing model of
ongoing titles. Another early “graphic novel” (the term had yet to be popular-
ized) was DC’s Manhunter, by Archie Goodwin and Walt Simonson. Originally
a 1940s superhero, Manhunter was angst-ridden and sarcastic in this updated
version, and hell-bent on stopping the organization that had rescued him
and increased his abilities. Manhunter appeared as a finite backup feature in
Detective Comics in 1973 and 1974, and garnered six industry awards despite
being only seven episodes in length. Manhunter was a superhero story for
6 STEPHEN WEINER
adults—it was collected in book form in the 1970s and later reprinted in the
mid-1980s.
Precursors to what we now understand as the graphic novel were also
appearing in the world of trade publishing. Little Brown had acquired the
rights to publish an English-language version of Hergé’s Tintin. The adven-
tures of a boy reporter and his dog, Tintin had been a staple of the European
comics market for decades. Sales were strong, perhaps because Tintin avoided
the familiar genres and visual styles of American comics—and thus side-
stepped pejorative assumptions about what a comic book should be. Other
European books, such as Asterix, followed. The idea of comics being distrib-
uted and sold in book form had been advanced earlier in the twentieth cen-
tury by artists such as Lynd Ward (God’s Man) and Frans Masereel (The City),
whose wordless “picture novels” were intended for an adult readership and
published by trade houses rather than comic book publishers.
In 1978, veteran cartoonist Will Eisner produced A Contract with God and
Other Tenement Stories, a collection of four interrelated stories about tene-
ment life in the Bronx during the Great Depression. Known for his seminal
work on the 1940s newspaper comic book insert The Spirit, Eisner believed
the potential for comics readership was widely untapped. He used the term
“graphic novel” while pitching his manuscript-length comic book to a main-
stream publisher, apparently unaware of its previous usage (see the discussion
of the term in the introduction). A Contract with God was sold in bookstores
as opposed to comic book stores, although initial sales were disappointing.
Other trade publishers were more successful: Knopf published Jules Feiffer’s
Tantrum, the story of a middle-aged man who refused to grow up, in 1979.
Feiffer’s existing popularity as a cartoonist and the accessibility of the art-
work made this graphic novel a commercial success.
The biggest movement toward the graphic novel format came from comic
book publishing. In 1980 Canadian writer/artist Dave Sim, whose Cerebus (co-
drawn with Gerhard) had been successful in the alternative comics market-
place, began collecting the stories serialized in Cerebus into “phone books”
(as he called them), selling these collections directly to comics stores. Comic
book collections or graphic novels had many advantages as a format to intro-
duce new readers to certain comic titles: they were more affordable than indi-
vidual issues and readers did not have to make multiple trips to the stores to
buy them.
While mainstream comics publishers still grappled with the concept of the
graphic novel, they were slowly exploiting the market with more complex sto-
ries. Writer Alan Moore and artist Steve Bissette reinvented the horror comic
HOW THE GRAPHIC NOVEL CHANGED AMERICAN COMICS 7
The Saga of the Swamp Thing for DC Comics—originally Swamp Thing mostly
battled demons and werewolves, but in Moore and Bissette’s hands the char-
acter became a plant who thought he was human, and the stories became
meditations on sentience and the ethical responsibility of the human race
towards the ecosystem. The Saga of the Swamp Thing was an enormous success,
and eventually DC collected the best issues in a series of graphic novels.
Marvel also experimented with less juvenile content, and had newcomer
Frank Miller eventually write Daredevil as well as draw it. Surveys of the direct
market suggested that readers were still attracted to superheroes, but with a
tone of realism; with many enemies from organized crime networks, Dare-
devil lent itself to realistic superhero drama (Wright 2003, 262; Sabin 1996,
160). The success of The Saga of the Swamp Thing and Daredevil gave Moore and
Miller celebrity status among American readers, and DC gave both creators
the opportunity to try longer, complete stories. They responded with narra-
tives that would define the parameters of the graphic novel.
In Miller’s Batman: The Dark Knight Returns (1986), Batman emerges from
retirement at fifty to rescue a Gotham City-turned-war zone by its criminals
and villains. Published in four high-gloss installments, Miller’s Batman was a
vigilante whose actions were publicly questioned, driven by profound child-
hood trauma, and barely more stable than the villains he fought—DC col-
lected the issues into the graphic novel format in 1986. Meanwhile, Moore
and artist Dave Gibbons produced Watchmen, a narrative unfolding around
the murder of a government-sanctioned superhero in a world where other
superheroes had been outlawed and Richard Nixon never resigned under
threat of impeachment. Watchmen was published in twelve issues in 1986 and
collected into the graphic novel format in 1987.
Also in 1986, Pantheon Books published the first volume of Art
Spiegelman’s Maus, arguably the most important American graphic novel
(Maus and Spiegelman are discussed elsewhere in this volume by Ian Gordon
and Andrew Loman). While The Dark Knight Returns and Watchmen came out
of the superhero tradition, Maus was a product of the underground comix and
has come to enjoy greater critical status than either of its peers. Maus told the
story of Spiegelman’s parents’ survival in the concentration camps during
World War II and the cartoonist’s own trauma growing up with concentration
camp survivors and their memories. The combined success of Maus, Watch-
men, and The Dark Knight Returns attracted publicity and healthy sales, bring-
ing new readers into comics and into the comics stores (Sabin 1993, 95).
Media attention created by the “Big Three” graphic novels diminished by
the late 1980s, and graphic novel sales in the early 1990s were disappointing.
8 STEPHEN WEINER
for causing juvenile delinquency. Small publishers made full use of this part-
nership with libraries, because, unlike the big publishers, they needed every
sale they could get.
DC Comics fully joined the fight for adult readers with their Vertigo imprint
(as explored in chapters two and three of this collection). The most successful
Vertigo title was The Sandman, a monthly horror and fantasy comic drawing
on recognizable literary and popular culture traditions. The overarching Sand-
man narrative was divided into several story arcs that were later collected into
a series of graphic novels. Different artists illustrated specific storylines, giv-
ing each a specific visual style.
The significance of the self-contained narrative as a statement of literary
sophistication was exploited by a new publisher founded in 1986 by Mike
Richardson: Dark Horse Comics. Dark Horse focused on publishing the “lim-
ited series,” a story told in a finite number of issues publicized in advance
and then collected into a graphic novel. Richardson planned to differentiate
his product from Marvel and DC by attracting the best creators in order to
generate new characters—one way to do this was allowing creators a share in
the profits (earlier alternative comics publishers like Pacific had adopted this
approach with some success—see Sabin 1996, 158). Dark Horse’s line of cre-
ator-owned titles includes the notable commercial successes of Frank Miller’s
Sin City and Mike Mignola’s Hellboy franchise.
Up to the mid-1990s, selling comics had not worked well in prose book-
stores; comics retailers were forced to purchase single graphic novels in mul-
tiple numbers, and because they could not be returned, the risk attached to
buying them increased. In the mid-1990s it became possible for retailers to
order single copies of books published by DC Comics. This change allowed
retailers to special-order books to meet customer demand without the risk
of graphic novels going unsold and thus occupying shelf space better used for
products with a faster turnover. In addition to the form offering a convenient
package at a reasonable price (compared to individual comics), the graphic
novel was financially more viable to retailers and as a result, more available to
consumers.
This new system of ordering made it possible for bookstores and public
libraries to order graphic novels directly from a vendor, whereas previously
HOW THE GRAPHIC NOVEL CHANGED AMERICAN COMICS 11
libraries had been forced to order graphic novels through a comic book shop.
This now made it possible for public libraries to collect graphic novels. Drawn
to the readability of the books, librarians promoted them heavily. Graphic
novels circulated with alarming frequency, allowing librarians to help break
the prejudice against comics that had persisted since the mid-1950s. These
books infused the public library with a new energy and hipness—and as a
result, graphic novel collections have become the fastest-growing print com-
ponent of public library collections since 2002.
COOL COMICS
Cultural shifts took place alongside these economic changes. In the mid-1990s
it seemed everybody loved comics, from filmmakers such as Kevin Smith, who
used the comics industry as a backdrop for his film Chasing Amy (1996), to
highbrow intellectuals like Norman Mailer and John Updike, who wrote a let-
ter of complaint to the Boston Globe when Spider-Man was removed from the
daily comics page. Graphic novels were in public libraries across the United
States, articles about comics appeared in the arts coverage of the mainstream
press, and universities began to offer courses on comics in their arts and com-
parative literature departments.
Following in the tradition of the underground comix and Maus, graphic
novels pondering political events and social injustice without the scaffolding
of superheroic violence grew in visibility. These included cartoonist-journalist
Joe Sacco’s Palestine, which examined the Israeli-Palestinian conflict, various
semi-autobiographical works by Will Eisner, Dan Clowes’s Ghost World, and
Jason Lutes’s Jar of Fools. Originally self-published, Jar of Fools was picked
up by small publishing houses and became a critical hit, reviewed by The New
York Times Book Review and novelist Sherman Alexie.
Reviewers promoted these graphic novels based on the interest of their
subject matter—not whether they represented a more “grown up” approach
to men in tights beating each other up. These “literary” or “art” graphic novels
had little or no chance of a sequel, minimizing the possibility of spin-offs,
but as a result these texts were even less beholden to the need to adjust their
narratives to afford the possibility of the characters repeating their “adven-
tures.” Academic interest in comics was growing: in 1998 the University of
Massachusetts sponsored “The Graphic Novel: A Twentieth Anniversary Con-
ference on an Emerging Literary and Artistic Medium,” a three-day sympo-
sium featuring cartoonist Will Eisner. The most widely recognized academic
12 STEPHEN WEINER
support of the burgeoning graphic novel format was the line of books pub-
lished by the University Press of Mississippi, chaired by comics and Faulkner
scholar M. Thomas Inge. These widening circles of interest in comics came
to encompass the work of major prose novelists: Robert Myer’s Super-Folks
(1977) referred to comics and the comic industry, as did Jay Cantor’s “novel
in five panels” Krazy Kat (1988), using the early days of the industry as back-
bone, and Michael Chabon’s The Amazing Adventures of Kavalier & Clay (2000)
won a Pulitzer Prize in 2001.
Three of the twenty-first century’s most feted graphic novels are Chris
Ware’s Jimmy Corrigan: The Smartest Kid on Earth (2000) (which won an
American Book award, the Angoulême Festival’s Prize for Best Comic Book,
and the Guardian First Book Award); Marjane Satrapi’s memoir, Persepo-
lis (2003), recounting her experiences growing up in Iran and Europe; and
Craig Thompson’s autobiography about growing up in a repressive household,
Blankets (2003), named a Best Book of the Year by Library Journal. The suc-
cess of books such as Blankets and Persepolis with the non-traditional comics
readership demonstrated there was indeed a bookstore market for graphic
novels—but the major impetus for graphic novel sections in bookstores was
the infusion of graphic novels from Japan, known by the Japanese term for
comics, manga.
Unlike many American comics that used male power fantasies as the basis
for their stories, manga was not dominated by a single genre or gender and
enjoyed a unisex readership. In the U.S., however, the proliferation of largely
male superhero comics made comics shops unattractive environments to
female readers—“Women were certainly not welcome,” as Roger Sabin sum-
marizes (1996, 157). Manga had uncovered a female readership for the graphic
novel and solidified the placement of graphic novel sections in bookstores.
Manga’s growing popularity also allowed librarians to use graphic novels
to entice reluctant readers inside the library doors and increasing their cir-
culation. Meanwhile, the proliferation of graphic novel reviews continued—
Entertainment Weekly, Rolling Stone, The Boston Globe, and finally The New
York Times Book Review. Watchmen by Alan Moore and Dave Gibbons, one
of the first graphic novels to break out of the comic book marketplace, was
named one of the top 100 novels of the twentieth century by Time magazine
in 2005.
American publishing houses soon established graphic novel imprints—
some intent on capturing the manga reading public, while others hoped
to duplicate Pantheon’s success. Scholastic, the successful publisher of the
Harry Potter novels, rereleased Jeff Smith’s Bone in full color in a size similar
HOW THE GRAPHIC NOVEL CHANGED AMERICAN COMICS 13
WORKS CITED
Nyberg, Amy Kiste. 1998. Seal of Approval: The History of the Comics Code. Jackson, MS:
University Press of Mississippi.
Rosenkranz, Patrick. 2002. Rebel Visions: The Underground Comix Revolution: 1963–1975.
Seattle: Fantagraphics Books.
Sabin, Roger. 1993. Adult Comics: An Introduction. London: Routledge.
———. 1996. Comics, Comix & Graphic Novels. London: Phaidon Press.
Sabin, Roger, and Teal Triggs. [2000]. Introduction. In Below Critical Radar: Fanzines
and Alternative Comics from 1976 to now, ed. Roger Sabin and Teal Triggs, 1–14. Hove:
Slab-O-Concrete Publications.
Skinn, Dez. 2004. Comix: The Underground Revolution. London: Collins & Brown.
Wright, Bradford W. 2003. Comic Book Nation: The Transformation of Youth Culture in
America. Rev. ed. Baltimore: The John Hopkins University Press.
CHAPTER TWO
14
DC VERTIGO AND THE REDEFINITION OF COMICS 15
A DIGITAL AESTHETIC
Shade: The Changing Man, and Doom Patrol). It was a conscious move away
from superheroics—even in their gritty and realistic 1980s incarnation. For
example, in the hands of writer Neil Gaiman The Sandman became a mytho-
logical epic, sharing little more than a name with Jack Kirby’s earlier series.
Alan Moore had already redefined the character of the Swamp Thing as a plant
elemental with social concerns, rather than a freak creature of horror. Peter
Milligan’s rewrite of Steve Ditko’s Shade: The Changing Man incorporated a
hefty dose of surrealism, as did Grant Morrison’s run on Doom Patrol. Mor-
rison also revived Dave Wood’s Animal Man as a metafictional commentary
on alternate realities and under Jamie Delano’s run, the character would later
be recreated again as an “animal avatar” (a kind of animal god akin to Moore’s
redefinition of Swamp Thing). And Hellblazer’s antihero, John Constantine,
had little to do with (super) heroics from the series’ beginning.
These core titles were reconceived in the 1980s, not simply as “more real-
istic” superheroics, but instead as mythological, surreal, religious, and meta-
fictional commentaries upon the comics medium and industry. Rather than
continuing the trend for gritty vigilantes and superhero politics, Vertigo’s
content and style revolved around dark fantasy and sophisticated suspense.
Vertigo was conceived as a home for comics “led by the ideas, by the writers
really wanting to do something different in comic books,” stresses Executive
Editor Karen Berger. Along these lines, she also fought—and won—a battle
not to include the DC bullet logo on the Vertigo covers, a “very very big deal.”
Similarly, many Vertigo titles used an innovative aesthetic Berger says was
“very deliberate, we really just wanted to show different types of art styles
too.” In an industry often reluctant to take risks, she adds, “at the time it was
a big noticeable deal.”
Shatter (written by Peter Gillis, with art by Mike Saenz and Bert Monroy,
and published by First Comics in 1984) was the first comic to feature entirely
digitally created art. Produced on a 128k Apple Macintosh computer using
MacPaint, it has an obvious computer aesthetic, as the maximum print level
at the time was 72 dots per inch (a figure now in the thousands) that results
in a dot-matrix printing effect. The use of technology is also emphasized by
its content, which owes much to films such as Blade Runner. Shatter illustrates
how the early days of computer-generated comics were not only limited by
the tools available, but also by the preconceptions attached to the process and
software. By contrast, John Totleben was one of the first artists to use collage
and paint for his 1980s The Saga of the Swamp Thing covers and this type of
aesthetic experimentation was embraced in the Vertigo stable.
DC VERTIGO AND THE REDEFINITION OF COMICS 17
The Sandman, whose covers declined to show the title character and
instead featured Dave McKean’s idiosyncratic and abstract artwork, is the
best-known example of this process. McKean’s materials range from pencil
and ink, to collage and acrylic, to photography and Mac manipulation. Other
artists embraced multimedia—for example Tom Taggart’s Doom Patrol covers
were sculpted in miniature, arranged in sets, and photographed. Subsequent
Vertigo titles (such as Glenn Fabry’s painted Preacher covers, or Gavin Wilson
and Richard Bruning’s computer-enhanced photographic covers for Sandman
Mystery Theatre) also had a distinct look. Innovation extended to the inte-
rior pages as well—certain Sandman stories were penciled but not inked (such
as The Sandman 70–72, “The Wake,” printed directly from Michael Zulli’s
pencils)—others discarded conventions such as panels or speech balloons
(The Sandman 74, “Exiles”). In Animal Man, Morrison often used the artist’s
penciled drafts alongside the finished artwork, visually reflecting the various
layers of reality and metafictional nature of the story. In this way the Vertigo
books were conceived and marketed to be both conceptually and visually dif-
ferent from mainstream superhero fare.
New coloring and digitization technology also allowed for the rerelease of
older works around this time. While some might argue this process main-
tained the status quo of the comics audience by feeding the collectors’ mar-
ket, repackaging and reissuing also altered perceptions of comics by allowing
for large, book-format bindings that brought them closer to the notion of a
literary text. “Marvel Masterworks” (begun in 1987) and “DC Archive Edi-
tions” (1989) were hardcover, full-color collections of rare and classic series
whose expensive, highbrow status was reinforced through marble-effect or
silver dustjackets, full color restoration, and hardback binding. However,
they were also priced beyond the reach of much of their audience. Black-and-
white paperback lines (“Marvel Essentials” and DC’s “Showcase Presents”)
were subsequently brought in as more affordable alternatives.
The process of reprinting and reissuing collections was adopted by Vertigo
and the imprint quickly gained a reputation for using the trade paperback
format as single issues were often reprinted and rereleased within collections.
The Sandman trade paperbacks (featuring new covers by Dave McKean) began
to be released as early as 1990 and in this way the format was established by
18 JULIA ROUND
the time of the Vertigo launch in 1993. The releases were dictated by mar-
ket demands: for example, The Sandman’s second story arc, The Doll’s House,
was the first to be released as a trade paperback, due to the success of the
massively popular The Sandman 8 (“The Sound of Her Wings”). As well as
imbuing the Vertigo product with a sense of permanence, this process again
allowed for a further redefinition of these comics’ aesthetic, as the collec-
tions boasted high-quality glossy covers featuring new artwork. The process
has continued; after a second generation of The Sandman trade paperbacks
(with different covers), The Absolute Sandman began in 2006—each oversized
leather-bound hardback reprinting twenty or so single issues, recolored using
the latest technology.
Experiments in format (such as the alternate cover craze) abounded in
the 1990s; however, the trade paperback was instead used by imprints such
as Vertigo to redefine their product and collect a group of titles under a label
with a clear identity and distinct aesthetic. Associated marketing also allowed
different audiences to access it, as will now be seen.
The specialty store encouraged a different kind of audience than the casual
newsstand and drugstore reader. This in turn affected the creation and recep-
tion of comics—as they no longer ran the risk of returned units, publishers
created titles aimed at more dedicated fans, and some of these books proved
too obtuse to appeal to casual readers. And the stores themselves were often
characterized as intimidating and consequently unattractive to the general
public. This, together with speculative promotions (e.g., multiple alternate
covers), led to the market crash in the mid-1990s. It became clear that false
“collectors’ hype” had artificially inflated prices, and a lack of new readers
meant the industry was cannibalizing its own market.
Vertigo survived the crash, however, and indeed benefited from it. As
Neil Gaiman comments: “We were selling 100,000 copies [of The Sandman] a
month and we were down at number 70 or so, and the best-selling comic was
selling in the millions. And then the bottom fell out of the industry and all of
a sudden there we are still doing our 100,000 copies and we’re now at number
25. And by the end of it, we were still doing 100,000 and we were at number
one. We were beating Batman and Superman” (Savlov 1999).
In recent years comics have surpassed previous publishing and marketing
limitations and are now being released by mainstream publishers and situ-
ated in high-street booksellers. Selling through retailers like Barnes & Noble
might be said to bring comics closer to the notion of the literary text, and
many book publishers are joining the trend. In August 2007, Tara Mulhol-
land noted that Random House UK increased its output of graphic novels
(published by imprint Jonathan Cape) threefold over the preceding twelve
months, publishing nine new titles since 2006. In July 2007 Harper Collins
UK launched its first graphic novel series (the Agatha Christie Comic Strip
Editions), Bloomsbury published their first graphic novel for adults in 2009
(Logicomix), and other publishers such as Faber & Faber continue to sign up-
and-coming graphic novelists (Mulholland 2007).
Genre limitations are much less apparent; for example, academic publish-
ers Hill & Wang (a division of old-school company Farrar, Straus & Giroux)
published a graphic novel adaptation of the “9/11 Commission Report” in
2006. This expansion of traditional prose publishers towards creating their
own comics imprints should be noted, and Vertigo was again at the fore of
this trend, mostly due to the popularity of its trade paperbacks. A recent
deal between Vertigo and Random House Distribution has further contrib-
uted to this movement (and brought in “significant sales increases in just a
few months”) and Karen Berger says that Vertigo is now “perfectly poised to
increase our presence in the large bookstore chains, as well as expanding our
reach into independent stores and alternative bookselling arenas.”
20 JULIA ROUND
whose name sells the book. This produces a constructed concept of singular
authorship that brings comics closer to the notion of literature. The market-
ing and genre-crossing allowed by this literary presence also creates a wider
readership than was possible within the specialty stores, while dispensing
with the overtones of disposability and casualness inherent to newsstands
and drugstores.
A LITERARY STYLE
The value placed on individuality of style has led to a strong sense of creator
recognition in today’s comics. Steve White reflects on conversations with
Tom DeFalco (writer and ex-Editor-in-Chief of Marvel Comics) concerning
the formation of Image Comics in the early 1990s, when a group of super-
star creators coordinated a mass exodus from Marvel Comics and set up their
own company in order to retain ownership of their work. The prevailing wis-
dom of the industry at the time was that readers were more interested in the
characters than the creators, but this theory was quickly proved wrong when
the first issues of Spawn and WildC.A.T.s (new titles published by Image) sold
record-breaking numbers. White comments further: “I used to follow cre-
ators, you know, you would pick up a book because it was drawn by an artist
whose stuff you really liked, that kind of thing, so that logic never really rang
true with me.”
More recently, the star artist has given way to the star writer. Online
forums have discussed “how the whole industry shifted from artist-driven
(Lee, McFarlane, Miller et al.) to writer-driven (Ellis, Rucka, Straczynski, Ben-
dis, Morrison, etc.)” and comment: “It was a change for the better” (Mayer
2004). Vertigo has certainly followed this route, as Karen Berger states: “It
was totally writer-led.” This new emphasis on narrative further redefined com-
ics as literature. Fuller scripting may also have contributed to reemphasizing
narrative elements in contemporary comics, such as Neil Gaiman’s detailed
panel descriptions, examples of which are reprinted in The Sandman: Dream
Country trade paperback and The Absolute Sandman series. It was a scripting
method Gaiman picked up from Alan Moore (Comic Book Rebels 2008).
Karen Berger explains “it was really Alan Moore who changed the percep-
tions of writers in comics [. . .] he really showed that you could do comics that
were literary, but modern and popular, but could really stand next to a great
work of fiction, of prose fiction, and that really changed everything. There
22 JULIA ROUND
was no going back after Alan did Swamp Thing”—which went on to be one of
the core Vertigo titles, although Moore’s run was long finished by this time.
Other books such as Grant Morrison’s Animal Man and Doom Patrol (although
the latter was written by Rachel Pollack at the time of the Vertigo launch)
picked up on the literary trend by breaking down the fourth wall and incor-
porating a heavy dose of metafictional commentary. For example, in Doom
Patrol 21 (“Worlds in Collision”) Robotman/Cliff Steele asks “ . . . is this a
book or is it real?”—ostensibly talking about an object in the comic (the “black
book”) but while looking out from the panel, directly at the reader. In Animal
Man 5 (“The Coyote Gospel”) Morrison juxtaposes various realities (cartoon,
comic book, and “real life”) and the final panel features an artist’s hand and
paintbrush. In Animal Man 26 (Morrison’s final issue), Animal Man becomes
aware he is living in a comic book and confronts his creator. Morrison would
continue his exploration of coexistent realities and the notion of creator-as-
god in subsequent Vertigo work such as The Invisibles.
The adoption of the graphic novel format, the move to bookstores, and a
new self-awareness and literary style brought the scope and structure of the
Vertigo comics closer to the notion of the literary text. Steve White comments
that “there definitely seems to be an attitude among creators that they’re
writing for the trade paperback” and stories are now structured around “the
bigger picture.” Karen Berger also says that “Vertigo is seriously amping up
its acquisitions of original graphic novels” and that in 2008 they will be dedi-
cating two editors to this area. She emphasizes Vertigo’s move away from
genre work, citing memoirs such as Percy Carey and Ronald Wimberly’s Sen-
tences and Mat Johnson and Warren Pleece’s Incognegro that, it is hoped, will
follow comics like Marjane Satrapi’s Persepolis in reaching out to a different
audience.
Finally, the label itself has helped redefine the medium. Paul Gravett attri-
butes much of the graphic novel’s success to its rebranding and notes the
“cachet” of this new label (Mulholland 2007). The new location of the book-
store emphasizes this redefinition, and both elements align to produce struc-
tural and aesthetic similarities that now associate books and comics more
strongly than ever, as both content and appearance use a template that owes
more to the “novel” than the “graphic.” Of course, these changes are not with-
out consequence and it might be argued that, with a novelistic plot and struc-
ture and a material product resembling a book, comics today are becoming
unrecognizable. Steve White is certainly aware of this potential pitfall, hint-
ing that if the public stops buying single issues, then companies may decide
to produce graphic novels only and this “cuts out the middle man, the comic
DC VERTIGO AND THE REDEFINITION OF COMICS 23
buyer.” That said, he also notes the positive aspects of such an expansion,
such as a new readership.
Fan culture has always shaped comics: the initial recognition afforded to
artists snowballed from the letters pages carried in the earliest mainstream
comics where fans attempted to guess which unaccredited artist had worked
on a strip. This led to strips being credited with artists’ names and the suc-
cessful were given more strips to work on. That fan recognition now favors
the star writer as well as the artist (as noted on online forums such as www
.quartertothree.com) has further contributed to comics’ recent redefinition
as literary, rather than visual, entertainment.
Since the 1970s creators were given credit for their own work (in contrast
to the anonymous assembly-line production of the early days of comics) and
subsequently began to demand ownership of their material. This stands in
contrast to the previous corporate mentality, and accredited authorship has
brought about a new form of collaboration where both the writer and artist’s
input is more closely observed, if only for the purposes of ownership. In con-
trast to previous arrangements where comics were created anonymously in a
publisher’s house style, individuality of style and voice is now crucial to the
narratology and production of contemporary mainstream comics.
Although the Vertigo core titles were all reworkings of established DC char-
acters, the radical nature of most of these rewrites emphasized original and
creator-owned material. Karen Berger explains: “We set the stage with the six
titles that became Vertigo and a few creator-owned ones, like Skreemer and
World Without End.” She continues: “We [DC] did a few creator-owned books,
the very first ones, before we even started Vertigo.” Distinct creator-owned
imprints are now part of both DC and Marvel and creators generally retain
copyright of original material. The new diversity of the industry is reflected
in this coexistence of multiple imprints within a main publishing company.
Copyright and intellectual property restrictions are well publicized in both
the UK and the U.S. Within comics, although intellectual property law has
restricted the freedom of writers to play with industry-owned characters, the
same restrictions have also aided the coherent formation of a character (by
limiting the body of work featuring them to that approved by the owner) and
implicitly encouraged individuality of expression for those creators working
on long-running titles. The law has also made space in the industry for creators’
rights: DC now pays a “creator royalty” as well as writer and artist royalties—
and the lion’s share of most royalty money goes to creators in creator-owned
projects. Partiality towards the creator (whether writer or artist) continues to
emphasize the concept of literary authorship but, essentially, the coexistence
DC VERTIGO AND THE REDEFINITION OF COMICS 25
of creators’ rights and copyright restrictions has allowed the industry to sus-
tain its dual status as both a business and a creative enterprise.
This diversity is also echoed in other areas of the industry’s evolution. For
example, changes in the distribution system and the introduction of the spe-
cialty comics store have led to an increased focus on associated merchandising
and marketing. Licensing and merchandising have replaced sweatshop-style
production to alleviate the financial strain, albeit to the point where Marvel
and DC might even be described as divisions of a toy company. As a subsidiary
of Warner Bros., DC runs advertisements for Warner projects prominently
in its publications. Along similar lines, Marvel owns “over 4,700 proprietary
characters” that it licenses “in a wide range of consumer products, services,
and media such as feature films, television, the Internet, apparel, video
games, collectibles, snack foods, and promotions” (Gotham Comics 2001).
Crossovers to other consumer media are commonplace, such as movie tie-
ins, fast-food promotions, and big-screen adaptations of comic books. With
regard to the latter, like the move to the bookstores, this relocation of comics
material again expands the market and audience (as smaller films such as
American Splendor and Persepolis sit alongside the The Dark Knight).
A movie-inspired aesthetic has also redefined the medium in some
respects—when speaking of the trade paperback repackaging process, Steve
White notes that “The publishers are following the DVD market and are now
doing ‘extras’” (cover galleries, sketch books, reprinted scripts, interviews,
and so on). Preacher artist Steve Dillon comments further: “Most of us think
we have more in common with the TV format than the film format [ . . . ]
superheroes, the best superheroes, tend to be more soap opera-ish—like the
X-Men, and the old Spider-Man stuff. But that’s for a continuing-forever sort
of series” (Osborne 1998). The new focus on the trade paperback and creator-
owned work has instead led to a preponderance of one-shot graphic novels or
mini-/maxi-series with a finite end. Comparisons with the movies therefore
seem more relevant to today’s industry and likely to continue.
CRITICAL INTEREST
It appears then that changes both within and outside the industry have
brought the comic book closer to the notion of the literary text. Observable
changes such as technological advances, in-house employment changes, the
replacement of disposability with permanence, and a shift in distribution
methods stand alongside the less quantifiable—a perceived shift in audience
composition and attitude, the redefinition of the creator as singular author
and the expansion of academic and critical attention. This has resulted in
consequences regarding the notions of ownership within the wider cultural
context of licensing and copyright law. The current shift towards graphic nov-
els using original creator-owned characters and concepts are an outcome of
the recognition afforded to the star creators through redefining comics as
literature, as well as having their basis in the new distribution system and
associated merchandising.
Using a reworked aesthetic, new technology, ideological departure, and
innovative marketing, DC Vertigo has thrived by building on 1980s trends
in a market that has redefined both the material product and cultural status
of mainstream comics throughout the 1990s. The result is an industry where
both the dominant and independent publishing companies now spend much
of their energy on producing literary, creator-owned, book-length material.
In addition to its alignment with literature, comics’ technological and mar-
keting developments have also produced parallels with other visual media
such as film and television. Therefore, it may not be too much to say that,
despite comics’ expanding popularity, the traditional understanding of com-
ics as a medium could be threatened in the current cultural context.
There can be no doubt that not only comics publishing but also percep-
tions of it have changed radically over the last seventy years. Although Karen
Berger states that Vertigo has “no current plans for producing original content
for the web,” advances made in Internet publishing are bound to bring about
a whole new set of changes. Despite differences of tactility and physicality,
the possibilities of the web for creation and distribution are immense, and
Berger believes that comics can exist successfully both in print and online.
While Vertigo may not be producing comics directly for the web, in 2007 DC
launched Zuda, an imprint dedicated to webcomics. Digital developments
will continue, and it may be that the next evolutionary step for comics will
have an even greater impact than the graphic novel.
28 JULIA ROUND
NOTES
1. All quotations drawn from personal interviews. Full versions are available online at
www.juliaround.com.
2. The title on the cover of The Saga of the Swamp Thing was changed to Swamp Thing
with issue 31 (Dec. 1984), but for continuity this series is referred to by its original
designation throughout.
3. Personal experience of author, reinforced by Steve White’s observations and further
evidenced by sites such as girl-wonder.org, which founded the Con Anti-Harassment
Project in 2008 (cahp.girl-wonder.org/).
4. Jeet Heer and Kent Worcester’s Arguing Comics (2005) offers primary evidence of
the charges of immorality comic strips were subjected to in the 1906–1912 period (see
also Gordon 38–43). Other prominent anti-comics writing includes Sterling North’s
article “A National Disgrace” in the Chicago Daily News (8 May 1940), the National
Education Association Journal’s “An Antidote to the Comic Magazine Poison” (December
1940), and most famously, Dr. Fredric Wertham’s Seduction of the Innocent (1953). See
Amy Kiste Nyberg’s Seal of Approval (1998) for a full discussion of this mid-twentieth-
century history. Arguing Comics also collects together several early essays on comics from
major writers and critics such as Umberto Eco, Marshall McLuhan, Dorothy Parker, e.e.
cummings, and C.L.R. James.
5. A brief Internet search in January 2009 produced more than fifty universities
offering dedicated comics courses. ComicsResearch.org lists over one hundred and
seventy doctoral dissertations on the medium.
6. For a summary of early comics criticism, see above. Please refer to Ron Goulart, Ian
Gordon, or George Pumphrey for critiques of comics, consumer culture, and childhood
exploitation from various perspectives. The work of Roger Sabin, David Kunzle, and
Paul Gravett offers historical surveys of comics. Will Eisner and Scott McCloud are at
the forefront of those whose analyses have contributed to the inclusion of comics in
other visual language studies, such as the work of Neil Cohn. Will Brooker, Roberta
Pearson and William Uricchio, Richard Reynolds, and Stephen Rauch also provide various
contemporary approaches to the superhero.
WORKS CITED
Daniels, L. 2003. DC Comics: A Celebration of the World’s Favorite Comic Book Heroes. New
York: Watson-Guptill.
Eco, U. 1999. Four Ways of Speaking of Comics. Fucine Mute, 9. http://www.fucine.com/
archivo/fm09/eco.htm [accessed 1 Feb. 2005].
Eisner, W. 1990. Comics and Sequential Art. Expanded ed. Tamarac, FL: Poorhouse Press.
———. 1996. Graphic Storytelling and Visual Narrative. Tamarac, FL: Poorhouse Press.
Gold, M. 1990. Introduction. In P. Moreno, Batman: Digital Justice, 2–3. London: Titan
Books.
Gordon, I. 1998. Comic Strips and Consumer Culture 1890–1945. London: Smithsonian
Institution Press.
Gotham Comics. 2001. Gotham Comics brings Marvel Universe to India. Gotham Comics.
http://www.gothamcomics.com/html/Press.asp [accessed 13 May 2005].
Goulart, R. 1970. The Assault on Childhood. London: Victor Gollancz.
Gravett, P. 2006. The Second Golden Age of Comics: Selling the Graphic Novel into
Bookshops. On Comics and Graphic Novels. http://www.paulgravett.com/articles/093_
booksellers/093_booksellers.htm [accessed 7 Dec. 2007].
Hanley, J. 2000. Comics Distribution and Retailing forum. Comicon.com. http://www.
comicon.com/ubb/ultimatebb.php/ubb/get_topic/f/3/t/000248.html [accessed 8 Sept.
2008].
Heer, J., and Kent Worcester. 2005. Arguing Comics. Jackson, MS: University Press of
Mississippi.
Keene, R. 2003. The Art of Comic Book Restoration. http://www.g4tv.com/screensavers/
features/45751/The_Art_of_ Comic_Book_Restoration.html [accessed 15 Nov. 2007].
Kunzle, D. 1990. The History of the Comic Strip: The Nineteenth Century. Berkeley, CA:
University of California Press.
Kwitney, A. 2000. Vertigo Visions. London: Titan Books.
Mayer, A. 2004. User Comment (Wednesday October 06, 2004): My Experiences as a
Comic/Card Dealer. Quarter to Three Online Forum. http://www.quartertothree.com
[accessed 27 Apr. 2005].
McCabe, J. 2004. Hanging Out with the Dream King. Seattle: Fantagraphics Books.
McCloud, S. 1993. Understanding Comics. New York: Paradox Press.
———. 2000. Reinventing Comics. New York: Paradox Press.
McCue, G. S., and Clive Bloom. 1993. Dark Knights: The New Comics in Context. London:
Pluto Press.
Morrison, G., and Richard Case. 1992. Doom Patrol: Crawling from the Wreckage, 19–25.
New York: DC Comics Inc.
Mulholland, T. 2007. More than words: Britain embraces the graphic novel. International
Herald Tribune. http://www.iht.com/articles/2007/08/21/arts/gnovel.php [accessed 7
Dec. 2007].
Nyberg, A.K. 1998. Seal of Approval: The History of the Comics Code. Jackson, MS:
University Press of Mississippi.
Osborne, S.L. 1998. Drinking with the Boys: An Evening with Garth Ennis and Steve
Dillon. Sequential Tart, 1.1. http://www.sequentialtart.com/archive/sept98/ [accessed
22 Apr. 2005].
Pearson, R. E., and William Uricchio, eds. 1991. The Many Lives of the Batman. New York:
Routledge.
30 JULIA ROUND
Pumphrey, G. H. 1955. Children’s Comics: A Guide for Parents and Teachers. London:
Epworth Press.
Rauch, S. 2003. Neil Gaiman’s The Sandman and Joseph Campbell: In Search of the Modern
Myth. Holicong, PA: Wildside Press.
Reynolds, R. 1992. Superheroes: A Modern Mythology. Jackson, MS: University of
Mississippi Press.
Rogers, M. C. 1999. Licensing Farming and the American Comic Book Industry.
International Journal of Comic Art 1(2): 132–142.
Sabin, R. 2001. Comics, Comix and Graphic Novels. London: Phaidon Press.
Saenz, M., and Peter Gillis. 1988. Shatter. New York: Ballantine Books.
Salisbury, M., ed. 1999. Writers on Comics Scriptwriting. London: Titan Books.
Savlov, M. 1999. A Sort of Legend. Austin Chronicle. http://www.austinchronicle.com/
issues/dispatch/1999-09-10/books_feature.html [accessed 1 May 2000].
Shainblum, M. 1993. The Information Barons. Hour Magazine. http://www.northguard
.com/mbs/writing.html [accessed 8 September 2008].
Wertham, F. 1953. Seduction of the Innocent. New York: Rinehart & Company.
31
32 CHRIS MURRAY
The pattern was completed with a brash, opinionated, and excoriating second
wave of British talent in the form of writers Garth Ennis, Warren Ellis, and
Mark Millar.
This chapter will explore the early work of Moore, Morrison, and Gaiman.
It will consider their entry into American comics, and will demonstrate that
their perspective on superheroes was in large part a response to the com-
plex political and cultural relationship between Britain and America. It will
then outline the influence of the second wave—Garth Ennis, Warren Ellis,
and Mark Millar. However, before exploring the work of these writers it is
important to appreciate the interaction between British comics and American
popular culture in order to understand the attitude of these writers toward
American comics.
American comic books have always loomed large in the British comics buyer’s
consciousness. Since the late 1930s American superhero adventures had been
reprinted in Britain, notably by Amalgamated Press (AP), which featured
Superman stories in Triumph magazine, while Odhams Press published Dis-
ney reprints (Clark and Clark 1991, 34). These colorful American strips were
quite different from traditional British comics such as Comic Cuts and Illus-
trated Chips (both 1890–1953), also published by Amalgamated. Firstly, British
comics were published weekly, as opposed to monthly like American comics.
This meant that stories were episodic and deadlines were much tighter.
In addition, the comics had formal differences. The usual AP style was
to have a standard nine-panel image grid accompanied by text underneath,
without captions or word balloons. Consequently, American comics seemed
much more visually appealing and dynamic. AP’s competitor, DC Thomson,
based in the Scottish city of Dundee, seized on this new American style and
produced The Dandy (1937–present) and The Beano (1938–present), anthology
comics that met with immediate success, largely due to the talents of artists
like Dudley D. Watkins and James Crichton (Gravett and Stanbury 2006, 70).
These comics featured humor strips alongside action and adventure—and
even a few short-lived homemade superheroes, such as The Amazing Mr X.
The outbreak of World War II brought American troops to British shores
in the early 1940s and with them came American popular culture, including
comic books. For a time reprints of Captain Marvel stories were incredibly
popular, until DC’s court case with Fawcett Publications brought an end to
the supply of new material. However, British readers were soon kept happy
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 33
of contemporary British comics. In its long history (far outliving Action and
Battle), 2000 AD has nurtured the talents of Alan Moore, Neil Gaiman, Grant
Morrison, and Garth Ennis, among countless others.
In 1982 Moore took over writing Captain Britain for Marvel UK in Dare-
devils and Mighty World of Marvel. Marvel UK was at this point publishing
original material that rivaled the quality of the American reprints. Chris
Claremont created Captain Britain in 1976 before he found success in Amer-
ica with his hugely popular run on X-Men, but Moore’s Captain Britain was
very different—and became a testing ground for many of the ideas he would
develop later. When Moore left Captain Britain, Jamie Delano took over, leav-
ing Moore to develop Marvelman and V for Vendetta for the short-lived but
hugely influential Warrior (1982–1985), created by Dez Skinn, a former editor
at Marvel UK, and published by Quality Communications. In Marvelman and
V for Vendetta Moore produced some of the most significant British comics
narratives to date, using them to highlight his political concerns, showing
a society on the verge of collapse and divided by the inequalities associated
with the government of Conservative Prime Minister Margaret Thatcher.
Despite the economic and social crises of early 1980s Britain, the mood of
impending danger and unrest was accompanied by a burst of creativity in art
and literature, which seemed full of oppositional energy. It seemed as if the
art films of director Derek Jarman and television series like The South Bank
Show, an arts magazine show, could really challenge the assumptions of the
Conservative government, that the Left was truly in the right (so to speak),
and that Thatcher’s days as Prime Minister were numbered. This was optimis-
tic thinking, but British comics shared some of the politics and complexity
seen in contemporaneous cultural forms.
The tensions of the times created a generation of outspoken writers who
used comics as a forum for political debate. A number of innovative anthol-
ogy titles emerged, alongside a slowly growing underground, supported by
the opening of specialty comics shops such as Forbidden Planet in the UK. By
the mid-1980s the British comics scene was strong enough to support a range
of intelligent, stylish, and influential magazines, including Deadline (home of
Tank Girl by Jamie Hewlett and Alan Martin, and featuring work by the likes
of Peter Milligan) and Escape, created by Paul Gravett, which reprinted the
best comics from Europe and America.
There was also Speakeasy, a magazine of interviews and criticism similar
to The Comics Journal from America. Fleetway (publisher of 2000 AD) released
Crisis, a darker, more socially engaged sister comic, and then Revolver, both
aimed at the emerging adult market. Toxic! arrived in 1991, a rival to 2000 AD,
published by Apocalypse Ltd. and featured creator-owned work by former
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 35
2000 AD contributors (such as Pat Mills and John Wagner), but the title dis-
appeared before the year ended, as did Blast! soon after (Sabin 1996, 140–45).
This coincided with the great comics crash of the early 1990s, when the Amer-
ican speculator market collapsed and the adult comics boom lost the atten-
tion of the media—which had played a crucial role in driving it (Sabin 1993,
96–97; Wright 2001, 283).
As ever, the British market was closely tied to the American one, and prob-
lems in the American comics industry shot across the Atlantic faster than a
speeding bullet, although by now the first wave of the British Invasion had
secured a foothold in America where there was a notable demand for its tal-
ents. The formation of the direct market in the 1970s had aided in the forma-
tion of a stable fan-base, which established a much more visible and vocal
adult readership (see chapters one and two in this collection). Publishers were
keen to exploit this, and there was a generation of recognizable and market-
able comics creators crucial in this regard, such as Frank Miller, but increas-
ingly American publishers had to look beyond the American comics industry.
Partly because they had learned the language of comics narratives as fans
themselves, writers and artists within this industry were apt to repeat the
same genre clichés proven popular in the past. Frank Miller was innovative
in some ways, yet in most respects he aspired to be the Jack Kirby for his
generation. It was time for something new, and the emerging British writers
appeared at exactly the right time.
Needless to say, the writers who formed the British Invasion had more
than a passing familiarity with American comics and the superhero genre,
but they also possessed a degree of critical distance and ironic detachment
from them that allowed these creators to deconstruct the superhero as a
projection of American mythology. They also came from a different comics
culture, where superheroes were only one small part of the equation. While
British creators had made the transition to American comics before Moore—
including Chris Claremont who had been born in England, and Peter Milli-
gan, an Irish writer who worked for Eclipse in the early 1980s—they had not
challenged the conventions of the American mainstream in significant ways.
Indeed, Claremont’s run on X-Men set the standard for mainstream genre
writing in comics.
The impetus to do so arose due to the relationship between Britain and
America in the early 1980s. For many liberal-minded Britons the right-wing
policies of Thatcher were deplorable, as was her attachment to President Ronald
Reagan’s aggressive stance on communism. At a time when British and Ameri-
can politics converged in worrying ways for the political left, the superhero
was a problematic figure for British writers and their works employed various
36 CHRIS MURRAY
strategies to deflate the myth. This was not anti-Americanism for the most part
but an attack on the conservative values that seemed entrenched in British and
American politics. The renaissance of British comics in the late 1970s and early
1980s seemed tailor-made to support a generation of comics creators eager to
confront these issues, and the need for American publishers to source new tal-
ent combined to create the conditions for the British Invasion.
In Britain, Morrison gravitated towards 2000 AD, creating its first super-
hero, Zenith, in 1987. By this time Moore had successfully made his move
into American comics, first through The Saga of the Swamp Thing, then writ-
ing memorable stories featuring DC’s flagship characters—Superman and
Batman—but his masterpiece was Watchmen, serialized in 1986, a dense and
complicated story full of millennial anxiety and metafictional flair. Watch-
men’s huge success was due in part to the upheavals in the comics industry in
the mid-to-late 1980s. The nature of distribution was changing, new formats
such as prestige editions and graphic novels heralded a wave of comics that
garnered critical respect and new readership (as discussed elsewhere in this
collection), and the idea of the comics writer/artist as an auteur moved out of
the underground and independent market and into the mainstream.
With a new vision of the medium emerging, American comics diversified in
ways not seen since the post-war/pre-Code comics of the early 1950s, result-
ing in the rise of so-called “adult comics” in a more respectable book format.
In 1987 the collected edition of Watchmen joined Batman: The Dark Knight
Returns by Frank Miller and Maus by Art Spiegelman as arguably the three
most important American comics of the 1980s, leading the way in a revolu-
tion that led to mainstream distribution to bookstores and even best-seller
lists (Sabin 1993, 87–95). The second wave would both pay homage to its pre-
decessors and establish an altogether different legacy. In order to understand
the context of the emergence of these important writers, the remainder of
this chapter will examine the influence they had on the comics industry.
Like all great writers, Alan Moore has an unmistakable voice, the power of
which comes from an understanding of humanity in all its weakness and its
failings, combined with a sense of empathy, tinged with an air of disappoint-
ment, a hint of unspoken frustration. This very English mood permeates
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 37
Moore’s best work, from V for Vendetta through to the hugely influential
Watchmen, the intricate From Hell, and the lavish Lost Girls. When Moore
came to the attention of DC he soon found himself heading a project to pro-
duce more sophisticated superhero comics and led the way by subverting the
genre through what was seen as “grim and gritty” cynicism. This was at a time
when comics creators were starting to enjoy unprecedented acclaim due to
the growth of fandom and independent comics retailers, both simultaneously
encouraged by and nourishing the direct sales market.
Moore was the darling of a comics industry desperate to present itself as
a legitimate adult art form, but he was too cynical or perhaps realistic to see
this as anything other than what it was—a marketing strategy. Moore’s work
resisted the simple tags the media found for it—“realistic superheroes” and
“grim and gritty,” and with the work he had started in Britain (V for Vendetta
and Marvelman, now called Miracleman) being published in America his anar-
chist leanings came more to the fore, as did the realization that he did not see
himself as the savior of superhero comics. The roots of such rebellion against
the status quo were visible as far back as Moore’s first contribution to Ameri-
can comics, and as much in his working method as in his themes.
The story featured in The Saga of the Swamp Thing 21, “The Anatomy Les-
son,” was unlike anything seen in mainstream American comics to that point.
It seemed to have an authorial voice, and was crafted with care and attention,
unlike most of the products of the factory production line that had dominated
the American comics industry (Wolk 2007, 231–236). Of course, underground
comix had long celebrated the genius of the comics auteur, such as Robert
Crumb, and several mainstream creators had individual styles, from Will Eis-
ner in the 1930s, through Jack Kirby, to Frank Miller in the early 1980s, but
these had often been writer-artists. Moore was no artist, although he had
drawn some early strips—by the time he was starting to gain recognition he
had turned exclusively to writing.
His scripts were dense, laden with description, suggestions for panel
layout, transitions, expressions, mood—and often entire paragraphs were
devoted to the description of a single panel (Smokey Man and Millidge 2003,
16; Baker, 2001, 43–53). This was far from the editor-led approach often prac-
ticed at Marvel and DC, where writers would suggest plots and the artist
would work from quite threadbare scripts in order to turn around the issue,
all the time consulting powerful editors who oversaw the interests of the
property. In contrast, Moore’s comics were clearly the product of a commit-
ted writer working in close collaboration with an artist operating as a creative
partner. This was a defining characteristic of the British Invasion—the most
38 CHRIS MURRAY
important exports of British talents would be writers, not artists. While sev-
eral important artists such as Dave Gibbons formed part of the British Inva-
sion, the spearhead would be the writers.
No analysis of the British Invasion would be complete without some con-
sideration of Watchmen, Moore’s twelve-part mini-series, produced in collab-
oration with artist Dave Gibbons. Having impressed DC with The Saga of the
Swamp Thing, Moore was asked to revive a set of characters previously part
of Charlton Comics, but now owned by DC. Opening as a murder mystery,
the story allowed Moore an opportunity to examine the superhero genre in
a sophisticated and precise deconstruction of its workings. Underlying this
was a sense of frustration that this genre, with all its absurdity and foibles,
has retarded the development of the medium, but the text, like Moore, never
hated superhero comics as much as it protested to.
The motif Moore deploys throughout is of a watch being assembled, mir-
roring the intricate story. He meditates on chaos theory and hidden patterns
of order, and the form and style of the artwork reflects this, with its very
traditional, reserved use of a nine-panel grid layout to reveal a much deeper
structure of symmetry and synchronicity. This configuration recalls the news-
paper strip format and the AP style common in Britain before reprints of
Superman inspired DC Thomson’s artists.
The story imagines what would happen if superheroes existed in the “real”
world and not just on the comics page. One of its answers is that superhero
comics would not dominate the industry (although they would dominate
the world and could usurp human progress). The metafictional detail Moore
weaves in is so layered that the very format of the comic itself is shaped in
response to its themes. This is a serious story, despite its superhero trap-
pings, and as with Miller’s The Dark Knight Returns it is not surprising Watch-
men captured the imaginations of adult readers.
It was visually stunning, beautifully poised, with disciplined artwork by
Gibbons and a complex and challenging script by Moore, undercut with a
sense of frustration at a world gone wrong. It drew upon art, philosophy, lit-
erature, science, and of course, nearly fifty years of superhero comics, offering
a highly intertextual work which still serves as the watermark for writing in
superhero comics. A young journalist named Neil Gaiman was so impressed
by Moore that he set out to become a comics writer himself, taking Moore’s
literate comics to the next level, creating a hugely successful story about the
nature of storytelling and imagination—The Sandman.
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 39
Gaiman’s friendship with Alan Moore propelled him into comics, following in
Moore’s footsteps by contributing “Future Shocks” to 2000 AD in 1986. His
collaboration with artist Dave McKean led to three successful graphic novels,
Violent Cases, Signal to Noise, and The Comical Tragedy or Tragical Comedy of
Mr. Punch, then to Black Orchid for DC, which grew out of Moore’s run on The
Saga of the Swamp Thing. Karen Berger was the groundbreaking editor who
headed Vertigo and established its brand of quality writing by headhunting
British talent (Kwitney 2000, 9; Jones and Jacobs 1997, 332–36). When Berger
recruited Gaiman his comic The Sandman became the cornerstone of Vertigo’s
success, along with Jamie Delano’s Hellblazer (which also budded out from
Moore’s Swamp Thing).
Like Watchmen, The Sandman attracted people to comics who would not
otherwise read them. Unlike Watchmen, the reader was not expected to have
so much familiarity with the superhero genre. Wearing its origins as an
update of a 1940s superhero very lightly, Gaiman moved the narrative away
from the DC universe, creating his own world of “The Dreaming,” the realm
of Morpheus, lord of dreams. The story was engaging, sometimes warm
(unlike the detached protagonist), and always well crafted. And the resolu-
tion of the series achieved something little seen in comics—real emotional
power (Bender 1999, xi–xiv). Moore’s influence was evident, and indeed,
when Moore left Miracleman he picked Gaiman as his successor (in much
the same way he picked Delano to follow him on Hellblazer), but by the
time The Sandman reached the high point of its run, Gaiman had developed
his own voice. Perhaps less cynical than Moore, Gaiman’s stories were less
about patterns, cycles, and frustration and more about evolution, growth,
and hope.
Gaiman also brought an interest in the theatrical to comics, equating the
comic page with a stage. This led him to focus much more on characterization,
gesture, and nuance rather than action. Gaiman has suggested this on several
occasions, with recurring references to Shakespeare in The Sandman (Round
2008, 18–33). Without Moore it is unlikely there would have been much of a
demand for a writer like Gaiman in American mainstream comics, but with
Moore establishing a market for intelligent, literate comics writers, Gaiman
flourished, as did Scottish writer Grant Morrison, the first enfant terrible of
the British Invasion.
40 CHRIS MURRAY
Scottish author Grant Morrison started with DC Thomson in the early 1980s
while also pursuing a career in underground comics. In 1987 he started work
on Zenith for 2000 AD, intermingling the postmodern sensibility of Watch-
men with his own interest in Romantic poetry, especially William Blake, and
a fascination with Aleister Crowley and “pop magick” (Murray 2008, 34–53;
Wolk 2007, 259). This sense that comics were magical, part of an incanta-
tion merging words and images, perhaps came from Moore, but Morrison
moved it away from the psychogeography that fascinated Moore into anar-
chistic poststructuralist play where semantics and ritual were bound up with
rebellion.
In the late 1980s Morrison was headhunted by DC Comics, which was
eager to capitalize on the adult comics boom. Like Gaiman and Delano, Mor-
rison would eventually contribute to DC’s new Vertigo line after rejuvenat-
ing lesser-known superhero comics such as Animal Man and Doom Patrol. And
as with Moore and Gaiman he offered radically different interpretations of
these characters. In Animal Man the story became a platform for his animal
rights views, and ultimately twisted in on itself to become a postmodern
reconstruction of the comics form itself. Likewise, Doom Patrol became a sur-
real rumination on madness, disability, and art.
Morrison’s subversion of these characters was striking, and he continued
to make a name for himself as a serious writer with his disturbing vision of
Batman’s world in the graphic novel Arkham Asylum (1989), with artwork by
Dave McKean. However, Morrison’s most mature and personal work emerged
in the mid-1990s and included Flex Mentallo (1996), The Invisibles (1994–2000),
and later The Filth (2002). These works cemented his reputation as one of the
most innovative and provocative writers in contemporary comics, fusing the
myths of the superhero, apocalyptic anxieties, and a critique of notions of
self and identity that moved far beyond the usual concerns of the genre.
Morrison followed this critical success with an unexpected move. Rather
than continue with original characters or doggedly pursue personal works,
Morrison’s interest in archetypes and icons led him to helm high-profile
revamps of Marvel’s X-Men and to produce some of the most interesting work
on Superman since the 1960s (perhaps excepting Moore’s Superman stories
in the mid-1980s). New X-Men reimagined the team as slick media stars and
the epitome of twenty-first-century cool, while All Star Superman took Super-
man back to the wondrous years of the Silver Age (1950s and 1960s), reveling
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 41
in the arcane history of the character, and offering Morrison’s typically off-
beat take on a popular culture icon. Both New X-Men and All Star Superman
featured artwork by Morrison’s frequent collaborator, Frank Quitely, which
added considerably to the contemporary and stylish edge Morrison brought
to these comics. Morrison occupied a niche as one of the most important and
thought-provoking writers in the comics industry while “playing with the big
toys”—the icons of popular culture that dominated the consciousness of an
entire generation.
While some may feel Morrison has rejected the esotericism of his early
writing to work with more obviously commercial properties in recent years,
the reverse is actually true. He never claimed to hate superheroes as Moore
did—or moved away from them into the realms of pure fantasy like Gaiman.
His love of the genre permeates his work and his subversion of these icons
is audacious, a kind of semantic hijacking of popular culture. What he aims
to achieve by this is only made clear by a detailed appreciation of his themes
and recurring concerns—an attack on the simple assumptions and conserva-
tive values that underpin the mythology of mass culture. He wants to make
superhero comics better, and to show that as a metaphor they can be a posi-
tive expression of human potential, not the psychopaths and fascists Moore
and Frank Miller portray. As Victor Hugo notes in Histoire d’un Crime (1852),
“One can resist the invasion of an army; one cannot resist the invasion of
ideas.” This quotation sums up the ethos of Morrison’s mature work.
The first wave of the British Invasion offered texts that drew upon literary
and esoteric sources, notably Romantic poetry and the occult, as well as wider
popular culture texts. Many of these comics offered postmodern deconstruc-
tions of the nature of comics storytelling and sequential art, and as such rep-
resent the emergence of a sophisticated and self-referential comics culture.
One of the consequences of this was that the door was now open for a second
wave of British talent to reach American comics.
The huge success of Moore, Gaiman, and Morrison, as well as Delano, Milli-
gan, and a host of British comics artists paved the way for more British com-
ics creators to enter the previously impenetrable American comics industry.
The perception was that British writers were edgier than American ones,
who seemed permanently enthralled by the mythology of the superhero. The
ironic distance achieved by the first wave came to be seen as the prerequisite
42 CHRIS MURRAY
CONCLUSION
The implications of the British Invasion were huge and continue to shape the
evolution of mainstream American comics. Whereas the writers and artists
of American comics could be described as still under the shadow of Will Eis-
ner and Jack Kirby, the British writers, at least in the first wave, seemed more
indebted to a literary and theatrical culture. The appropriation of superhe-
roes as a form of American mythology did not come from an ideological con-
nection to those values, but instead stemmed from a deeply cynical attitude
to power, having been raised in a country partially colonized by American
popular culture and used as an outpost of American military might.
The political alliance between Britain and America in the 1970s and 1980s
was one of mutual convenience, but it was not one of equals—and many felt
that British novelist George Orwell’s prediction that Britain would become
“Airstrip One” had become a reality, with American airbases on British soil
being part of the American nuclear defense strategy. The superhero was there-
fore a problematic figure for the British writers, and their works employed
44 CHRIS MURRAY
WORKS CITED
Baker, William. 2005. Alan Moore Spells it Out. Milford, CT: Airwave Publishing LLC.
Barker, Martin. 1984. A Haunt of Fears: The Strange History of the British Horror Comics
Campaign. London: Pluto Press.
———. 1990. Action: The Story of a Violent Comic. London: Titan Books.
Bender, Hy. 1999. The Sandman Companion. London: Titan Books.
Bishop, David. 2007. Thrill-Power Overload: Thirty Years of 2000 AD. Oxford: Rebellion.
Callahan, Timothy. 2007. Grant Morrison: The Early Years. Edwardsville, IL: Sequart
Research and Literacy Organization.
Clark, Alan, and Laurel Clark. 1991. Comics: An Illustrated History. London: Greenwood.
BRITISH INVASION OF MAINSTREAM AMERICAN COMICS 45
Gravett, Paul. 2005. Graphic Novels: Stories to Change your Life. London: Aurum Press
Limited.
Gravett, Paul, and Peter Stanbury. 2006. Great British Comics. London: Aurum Press
Limited.
Groth, Gary, and Robert Fiore, eds. 1988. The New Comics. New York: Berkley.
Jones, Gerard, and Will Jacobs. 1997. The Comic Book Heroes. Rocklin, CA: Prima
Publishing.
Kaveney, Roz. 2008. Superheroes! Capes and Crusaders in Comics and Films. London and
New York: I. B. Tauris.
Khoury, George. 2001. Kimota! The Miracleman Companion. Raleigh, CA: TwoMorrows
Publishing.
Kwitney, Alisa. 2000. Vertigo Visions: Artwork from the Cutting Edge of Comics. London:
Titan Books.
McLue, Greg S., with Clive Bloom. 1993. Dark Knights: The New Comics in Context. London:
Pluto Press.
Moore, Alan, and Eddie Campbell. 2001. Snakes and Ladders. Paddington, Queensland:
Eddie Campbell Comics.
Murray, Christopher. 2008. Subverting the Sublime: Romantic Ideology in the Comics
of Grant Morrison. In Sub/versions: Genre, Cultural Status and Critique, ed. Pauline
MacPherson, Christopher Murray, Gordon Spark, and Kevin Corstorphine, 34–53.
Newcastle: Cambridge Scholars Publishing.
Reynolds, Richard. 1993. Superheroes: A Modern Mythology. Jackson, MS: University Press
of Mississippi.
Round, Julia. 2008. Subverting Shakespeare? The Sandman 19: A Midsummer Night’s
Dream. In Sub/versions: Genre, Cultural Status and Critique, ed. Pauline MacPherson,
Christopher Murray, Gordon Spark, and Kevin Corstorphine, 18–33. Newcastle:
Cambridge Scholars Publishing.
Sabin, Roger. 1993. Adult Comics: An Introduction. London and New York: Routledge.
———. 1996. Comics, Comix & Graphic Novels. London: Phaidon.
Smokey Man and Gary Spencer Millidge. 2003. Alan Moore: Portrait of an Extraordinary
Gentleman. Leigh-on-Sea: Abiogenesis Press.
Spurgeon, Tom, ed. 2006. The Comics Journal Library Vol. 6: The Writers. Seattle:
Fantagraphics Books.
Versaci, Rocco. 2007. This Book Contains Graphic Language: Comics as Literature. New York
and London: Continuum.
Wolk, Douglas. 2007. Reading Comics. New York and Cambridge, MA: Da Capo Press.
Wright, Bradford W. 2001. Comic Book Nation: The Transformation of Youth Culture in
America. Baltimore and London: John Hopkins University Press.
Interview
—JEFF SMITH
46
INTERVIEW: JEFF SMITH 47
of its versions (it was first published in collected editions under the rubric
The Complete Bone Adventures). Since Bone’s conclusion Smith’s projects have
included a miniseries featuring the original Captain Marvel, co-editing Fan-
tagraphics’s new series of Pogo collections (Walt Kelly’s seminal mid-twen-
tieth-century comic strip), and in March 2008 the release of Smith’s RASL,
an ongoing bimonthly self-published black-and-white comic from Cartoon
Books, featuring a dimension-jumping fine art thief.
The following is a summary of an interview conducted by telephone on
December 4, 2007. Initially the interviewer asserted how The Rise of the Ameri-
can Comics Artist was exploring a transformation in the perception of comics
in the press, in universities, and in the wider reading public since the late
1980s, before mentioning some of the writers discussed in this collection,
such as Chris Ware and Jim Woodring.
Jeff Smith: What happened in the last twenty years was down to a lot of the
people you named, who were outside the mainstream at the time, but doing
what basically became graphic novels. Will Eisner and a few others were try-
ing to get people to call them graphic novels, but even in the early 1990s we
were more likely to call them collections or trade paperbacks.
Paul Williams: You raise the issue of graphic novels: Bone’s been available in
a few different formats: the Complete Bone Adventures, and then you had the
nine books [publishing each chapter of the story together].
JS: OK, well, from the beginning I saw Bone as a 1,300-page novel: Huckle-
berry Finn meets Moby Dick. I knew the story would have to be tight, and
have a beginning, a middle, and an end, but in a marketplace driven by
pamphlets—monthly or bimonthly chapter books—the story also had to be
exciting and accessible for the reader. The question I asked myself was “How
do I keep this story available for the reader?” If this is a single, giant story,
how do you keep the first chapter available for new readers? At that time
there was not really a trade paperback or graphic novel market. There was
a back issue market, which was a big part of the economy of that time for
comic stores. But with back issues, once they are sold, they’re gone. You can’t
buy that comic any more.
So after a series of false starts, I was still experimenting to see how people
would take to complete collections. Some comic companies, such as Kitchen
Sink and Fantagraphics (with their complete Krazy Kat), were entering this
market. So I took a block of six issues for a year of Bone and collected them
into a book. After three of those, I could see that the natural rhythm of the
48 INTERVIEW: JEFF SMITH
story didn’t go in 6-issue chunks. Some arcs, or chapters, were only five issues
long, or eight or nine issues by the end. After the third Complete Bone Adven-
tures collections, I scrapped that version and repackaged the story in books
that felt like chapters. Having scrapped the Complete Bone Adventures, I gave
the collections new titles. So the first chapter when the Bone cousins are run
out of Boneville was titled “Out of Boneville.” But the idea was always a one-
volume edition. Fortunately the technology appeared to make this possible
when the story was finished; otherwise I don’t know how I would have had
the whole thing bound!
The collections were obviously going to affect the store owners’ ability to
resell back issues. Me and other indy creators would sit around at conven-
tions, and this could be Glasgow or Oakland, we would have long discussions
about whether there was a market for these books. The comic business didn’t
seem to operate like other businesses. I didn’t understand why a comic store
didn’t work like a hardware store, where if you sell out of a hammer you
restock the hammer. But with comics, if you sell out of something you can’t
order any more. I can’t think of any other industry like that. If I go into a
music store, I can’t imagine not being able to buy The White Album; if you go
into a bookstore, you can always buy Moby Dick. But in the early 1990s, you
couldn’t buy Superman 1! Neil Gaiman was just starting to collect The Sand-
man into books. We were browbeaten by retailers thinking we were undercut-
ting their profit, but we pointed out that the profit margin on an $11 book was
better than a comic that cost $2, $3. And with a book, if it sells you can restock
it, and it’s even more profitable. We would talk about this all the time, Scott
McCloud and I.
PW: I was hoping you would say a little more about that really, because it was
controversial. It seems so commonplace now but 15 years ago it wasn’t that
well heard of. Was there much browbeating?
JS: Oh yes. In the mid-to-late 1990s, I did an interview with Comics Retailer
magazine, and I referred to a revolution in format. This put the interviewer
on edge; they were upset by the word “revolution.” Discussing the idea that
the marketplace would turn upside down was frightening.
PW: What do you think the status of back issues is now, given that things
really have gone 180 degrees? Walking past the local comic shop, the things
they have in the window are graphic novels or trade paperbacks. You really
have to dig for the comics now.
INTERVIEW: JEFF SMITH 49
JS: I was trying to get out of the back issue market but I succeeded too well in
getting Bone into other markets and being a “book.” My next project is going
to be released in issues: this thing is for comic stores.
PW: It sounds like you already have firm ideas about how your next project,
RASL, will be serialized and collected together at the end.
JS: Of course. I wrote out a business plan in 1989, before I started self-pub-
lishing Bone. You kind of have to, it goes alongside the creative process. If you
were making a movie you would have to plan it out completely before it started.
Way ahead of the ending I knew how the story was going to conclude.
PW: How far do you see the success of Bone as your success in finding viable
distribution deals at pivotal times in the history of the industry? It is not as
if comics have been an unmitigated success story in the last few years—the
industry is so convulsive it is often hard to track. It seems to me one of the
reasons for Cartoon Books’s success is in the negotiation of those distribu-
tion pitfalls that have put many companies and comic shops out of business.
JS: The reason why Bone was a perfect thing for me is because I wasn’t a
publisher trying to find commercial properties. With Bone, I had lived with it
for so long it was more like having a child and finding places for it to go. But
I didn’t want it to starve: it wasn’t that we said, “There’s a door here, let’s go
through it,” but “Let’s make a door go there.”
With the libraries, Bone switched to hardcover editions when we moved
from the Complete Bone Adventures. The durability of hardcover editions made
it more friendly to librarians, and they played a large role in Bone’s success,
getting the book into the hands of children. That would have been impossible
to do in the comic book-directed marketplace. So in terms of distribution
being part of Bone’s success, that was a big part of it! The Superman and Spi-
der-Man comics, they sold to a certain collector type, a certain type of reader
obsessed with certain details about the character, and their vulnerabilities or
whatever. And then there are underground comix, whatever you want to call
them, that are a broader genre, including serious autobiography, and the kind
of fantasy that Jim Woodring and I do.
PW: Do you want to say a little about the difficulties involved in trying to
promote comics as a credible artistic medium, while at the same time young
readers through the libraries have been a big part of Bone’s success story? Are
you very conscious of the balancing act there, between promoting comics for
50 INTERVIEW: JEFF SMITH
their literariness, as a viable artistic medium, while aware of the fact that
popularity comes from a universal audience?
JS: First, I don’t think something that’s universal should be shallow or with-
out artistic merit. In terms of negotiating, there wasn’t much to do. Through
the libraries the book was being read by children and their parents, by par-
ents to their children, and then by parents on their own. This was happening
without my knowledge; librarians were putting it on their must-read lists.
By about 2002, the graphic novel seemed to be making money in Barnes and
Noble and Fnac [two entertainment store chains]. By 2004 to 2005—and I
think manga was a big part of this, because they made graphic novels a profit
center for book stores—at this time there was a big enough body of work to
start stocking shelves, so you could have a whole section of graphic novels.
I don’t have to tell you which, you know the ones I mean, the twelve books
everyone can name!
As for publishing comics as an art form, any piece of literary symbolism
I’m aware of I can put into Bone. It doesn’t matter whether kids get it or not,
but it’s there.
PW: How do you feel about comics, and your work in particular, becoming the
subject of academic study? Being put on reading lists, say, or lectures being
given on it on twenty-first-century literature courses?
JS: I’m ambivalent about it. I mean, I won’t lie, I am rejoicing in the serious
acceptance. But part of me, the part that got into comics when I was nine, is
thinking “Did we actually manage to make comics boring?” But I do love the
dignity comics have now. Back in the early 1990s Scott McCloud and I would
talk a lot about how it was unbelievable these great comics were things that
weren’t taught. That was a good time to sit in the bar at conventions getting
drunk and discussing comics at midnight.
PW: In that short space of time since the early 1990s it seems the whole field
and the status of creators has changed. Do you feel that the battle for respect-
ability is over?
JS: Almost. It’s partly over. Back then we treated it as a lost cause. Gary
[Groth] and Kim [Thompson] at Fantagraphics had a lot to do with the fact
that it wasn’t. Most people’s attitude at the time was you just do it—you do it
for the people that get it. You didn’t do it for kids, you did it for cartoonists.
I did it for me and other people that got it. But as for the current levels of
respectability—I didn’t think it was possible! With Bone, I knew the medium
INTERVIEW: JEFF SMITH 51
could handle it, a full-length story, that it could be read by more people than
were reading it. I often get requests from professors for information, so some-
body is getting it—I like that.
PW: That’s interesting because the people who are being republished are pri-
marily known for their comic strip work.
JS: Yeah, I think cartoon strips are where the most interesting work was being
done in comics in its first one hundred years. The big work being done today is
in comics and graphic novels. This is partly because the space the newspapers
dedicate to strips is shrinking and the strips are getting smaller.
PW: Are there strip artists you read today? Do you still turn to the funny
pages?
JS: Actually, I think Dilbert is a funny comic strip. My brother works in a par-
titioned office so he doesn’t think so! Apart from that, the only recent comic
strip I have been impressed with is Calvin & Hobbes.
Y’know, this wasn’t what I was expecting to be talking about!
in the middle of the woods you know something good is going to happen! In
Bone, water signals that an important point has been reached in the story:
when Fone Bone enters the valley in “Out from Boneville” [the first chapter of
the Bone narrative], he leaps from the waterfall; when he is being chased, he
says “Stupid, stupid rat creatures!” while he is suspended on a branch by the
waterfall; when he first meets Thorn, she is bathing in a stream. The Dragon
comes out of a well when Fone Bone goes to fetch water from it, and at the
end of the story, when the water is rushing by, all the dragons come out in
the flood, that kind of thing. Like Huckleberry Finn, water is an integral part
of the story’s symbolism.
PW: I am enthused to hear you talk about the two together, these two tracks,
because I find that even very good students who have no problems tucking
into Huckleberry Finn do find reading comics unusual. I don’t mean from the
position of “Why are you giving us a comic instead of a book?” but literally the
act of reading—you do need to practice it. If you are brought up reading com-
ics it is easy to forget that if you are not brought up reading comics they are
actually quite alien ways of telling a story, and you can’t just throw students a
comic and say “Look at the symbolism.” The eye has to be trained to read the
comic and the symbolism in a symbiotic relationship.
JS: I remember sitting around at a convention, and some of the older car-
toonists, like Sergio [Aragonés], or Mark Evanier, were telling the story of
how they had gone, as a group, to Africa on an official visit. They were show-
ing comics to people who had never seen them ever before. And they were
asked the question “Why does this character have no legs here?” when the
cartoonist had gone in for a medium shot. This was probably in the 1960s, so
perhaps these first-time readers were not really familiar with the vocabulary
of television or film images more generally, like the long-shot or the close-up.
No, now I think I might have read this story in Mark Evanier’s book! Wher-
ever I came across this story, I think it shows that comics do operate as a
language you have to learn to become fluent in.
PW: It does sound like you see a great deal of continuity between Bone and
other Great American Novels, say Huckleberry Finn and Moby Dick. Did you
have that in mind as you were executing it?
JS: Without trying to be pretentious, I was trying to do something like Mel-
ville does in Moby Dick, which is a book I enjoy reading for the sheer act of
reading. The book spends so much time when nothing is happening with
the story, but for the reader it is a pleasure just being in the presence of the
author. I think that is why it has never been a really good movie. There are
54 INTERVIEW: JEFF SMITH
also its layers and layers of symbolism. I did try to get a Moby Dick style of
narration where you just stay with the story because of the pleasure of being
in its company.
If we are dignifying issues as chapters, Huckleberry Finn was perfect for the
overall structure. It starts like a boy’s adventure story (which I enjoy anyway)
like Tom Sawyer—it has the start of a swashbuckling boy’s adventure, but
goes on to get darker and more sophisticated as the story progresses. When
I was reading Uncle Scrooge written and drawn by Carl Barks, I wished there
was an Uncle Scrooge story that was as long as Huckleberry Finn and The Odys-
sey, which is where Bone came from. I hope it worked.
WORKS CITED
Dean, Michael. 2000. The Image Story. The Comics Journal. http://archives.tcj.com/3_
online/n_image4.html [accessed 12 Mar. 2010].
Wright, Bradford W. 2003. Comic Book Nation. Rev. ed. Baltimore: The John Hopkins
University Press.
II: Demo-Graphics:
Comics and Politics
This page intentionally left blank
CHAPTER FOUR
57
58 GRAHAM J. MURPHY
DC’s Uncle Sam and the Freedom Fighters is a lesser-known but well-
established superhero team with a 70-year pedigree. Quality Comics intro-
duced Uncle Sam in National Comics 1 (July 1940) and then premiered most
of the remaining Freedom Fighters between 1939 and 1941. Led by Uncle Sam,
the Freedom Fighters typically includes the Ray (absorbs and projects light,
electricity, and electrical blasts; super-speed flight), the Human Bomb (gener-
ates biochemical explosions), Black Condor (flight, enhanced strength, wind
control), Phantom Lady (invisibility, blackout ray devices), and Doll Man (six
inches in height, retains normal-size strength, military weapons).
Other members included Miss America (mental powers, enhanced
strength), Firebrand (athlete, generates explosive bolts of energy), Red Bee
(possesses specially trained bees, stinger gun, advanced armor), Invisible
Hood (invisibility cloak), Magno (magnetic abilities), Hourman (miraclo pill
provides enhanced abilities for one hour), Red Torpedo (captains a flying sub-
marine), Neon the Unknown (projects energy bolts, flight), and Damage (a
living fusion reactor; increased strength, durability, and speed). DC Comics
eventually acquired copyright and “premiered” Uncle Sam and the Freedom
Fighters in Justice League of America 107 (1973). Other notable appearances
in the DC universe include Freedom Fighters (1976–1978), All-Star Squadron
(1981–1987), Crisis on Infinite Earths (1985–1986), and Kingdom Come (1996)
(The DC Comics Encyclopedia).1
Justin Gray and Jimmy Palmiotti have recently relaunched the Freedom
Fighters in a multi-title narrative arc that culminates (in my analysis) in the
eight-issue limited series Uncle Sam and the Freedom Fighters (2006–2007). This
Freedom Fighters arc2 is particularly topical in its fusion of adventurous escap-
ism with pointed political commentary that showcases what the medium and
its creators can accomplish: it is explicitly indebted to, and draws upon, the
STATE OF THE NATION AND THE FREEDOM FIGHTERS ARC 59
The Freedom Fighters arc begins ignominiously in Infinite Crisis 1: a secret
society of supervillains decimates the team. While the Ray and Damage sur-
vive the villainous attack, Uncle Sam is left floating in a river while the rest of
his heroes are killed. This event, coupled with the destruction of the fictional
Blüdhaven in Infinite Crisis 4, prompts the renaissance of an all-new Ray,
Phantom Lady, Doll Man, and Human Bomb in Infinite Crisis Aftermath: The
Battle for Blüdhaven. These super-powered successors are initially agents of
the Super Human Advanced Defense Executive (S.H.A.D.E.), a government
agency led by the enigmatic Father Time.
S.H.A.D.E. is transforming Blüdhaven survivors into superpowered gov-
ernment operatives while also defending government control of Blüdhaven
from protestors and displaced citizens located on both sides of a wall that
cordons the shattered city. One such agitator, Andre Twist—the new Fire-
brand—has a vision from Uncle Sam (who does not appear in the Blüdhaven
series) of a dark and oppressive near-future America. He leaves Blüdhaven
(and the series) to find Uncle Sam, all the while guided by a voice that “says
there are forces at work that will destroy the world. It says the time is com-
ing where we will have to stand up against tyranny and speak for freedom”
(7). The eight-issue Uncle Sam and the Freedom Fighters (2006–2007) continues
the narrative trajectory by reintroducing Uncle Sam, reforming the Freedom
Fighters, and staging the resistance to this tyrannical and dystopian near-
future (but strangely contemporary) America.
The story line is replete with superhero tropes: superpowered battles, ori-
gin stories, witty banter, exaggerated body types (the males have abdominal
six-packs; Phantom Lady is saddled with an embarrassingly large bust), and
an alien antagonist in Gonzo the Mechanical Bastard.4 It is a mistake to dis-
miss the Freedom Fighters arc for its all-too-familiar superhero clichés, namely
because even spandex-clad characters can “remind us of the importance of
60 GRAHAM J. MURPHY
repeatedly reference their Huxleyian inspiration. Father Time tells Uncle Sam:
“This is the brave new world, Samuel. What scares me is a world without con-
trol, a planet where there’s no morality and no homogenization . . . if I have to
violate the civil liberties of a few thousand people, that doesn’t bother me one
bit” (132). President (Gonzo) Knight even betrays Father Time (prompting the
S.H.A.D.E. chief to temporarily help Uncle Sam and claim he has actually been
trying to help the Freedom Fighters, an erroneous and disingenuous state-
ment and/or weak plot device) and says “[t]here’s nothing you can do to stop
it. You may as well embrace the brave new world” (178).
Uncle Sam’s resistance to this brave new America is predicated on the
strength of its people: Uncle Sam is of the people and for the people. Unlike
the oppressive state embodied by Father Time, Uncle Sam is a synecdoche of
the American nation. His powers are nation-based: “Superstrength, invulner-
ability; can change size; powers are proportionable to the country’s faith in
the ideals of freedom and liberty” (Anon. 2004, 319). He is thus described as
“the spirit of a nation [who] is coming back after a long, restless sleep” (71),
and the back cover of the trade collection unsubtly announces: “The Spirit of
the People Rises!” Uncle Sam tells the Ray that “I’m one with this nation, son.
The land, the rivers, mountains, cities . . . they all speak ta me” (98). Interest-
ingly, Uncle Sam should embody both state and nation in one heroic package:
the classic Uncle Sam recruitment poster (“I Want You for U.S. Army”)—the
same poster Father Time holds when he shouts at First Strike to “Bring me
Uncle Sam!” (40)—depicts the unified state of the nation. Yet the conflict
between Father Time and Uncle Sam highlights the schism between state
and nation. This is clearly articulated when Father Time admits Uncle Sam
remains incomprehensible to him: “We got your test results back, Samuel.
The problem is we have no answers for them. You’re not human, at least not
in the traditional sense. You’re not entirely meta or magical either. What are
you?” Uncle Sam responds: “I am born from the collective consciousness of a
nation” (131).
The state/nation dichotomy is also visually reinforced in key political
speeches. Senator Knight (before his assassination) campaigns on the strength
of American liberty and freedom while Doll Man, the Ray, and Phantom Lady,
initially working for S.H.A.D.E., conduct an illegal assassination. Senator
Knight’s hopeful optimism—“This century will be freedom’s century” (22)—
is juxtaposed against S.H.A.D.E. agents training their guns on men, women,
and children. Later, President (Gonzo) Knight’s televised speech is full of
American jingoism: “I see a great day coming for our country and our people.
Government-sanctioned metahumans—rather than vigilantes—will protect
64 GRAHAM J. MURPHY
ordinary citizens. I’m putting those who would wear a mask on notice! You’re
either for America or you’re for eternal darkness” (93). During this speech the
heroic Freedom Fighters are battling First Strike, the corrupt task force that
ignores civil liberties and kills civilians. In essence, Gray/Palmiotti’s Freedom
Fighters arc suggests the state is divorced from the will of those people who
encompass the nation.
Tellingly, Uncle Sam is adversely affected by a nation beaten down by state
oppression. In his final battle with First Strike, he begins to lose his immense
stature and the Washington Monument is smashed over his head. It then turns
to the non-powered citizenry to stand against the state and defend U(ncle)
S(am)—they proclaim, “Get away from him you inhuman bastards! He saved
our lives. We have to do something.” Uncle Sam responds with Bob Dylan’s
infamous “The times . . . they are a’changin’” (192) while the general popula-
tion pelts First Strike with bricks and bottles. In spite of First Strike’s violent
reprisals (several citizens are vaporized in the melee), the American people
stand up for their nation at great cost; it is at this point the remaining Free-
dom Fighters arrive to defeat First Strike and Uncle Sam regains his stature. In
the end, Uncle Sam and the Freedom Fighters defeat Gonzo and Father Time
(although he does escape) and promise to reform S.H.A.D.E. for the better-
ment of the American nation-state, thereby (re)creating an organization whose
duties include protecting America from metahuman threats, both domestic
and abroad, without the sacrifices Father Time was willing to exact.
The successful resistance to Father Time’s brave new America and
S.H.A.D.E.’s eventual change in leadership situate the Freedom Fighters arc in
a difficult position. On the one hand, Uncle Sam and the Freedom Fighters
react to Father Time, President (Gonzo) Knight, and the metahuman threats
to America. Peter Coogan argues “proactivity seems to be a narrative dead
end in the superhero genre . . . the superhero has to be reactive to operate
effectively, at least in terms of open-ended serial narratives” (115). This (re)
activity raises questions regarding political efficacy: superheroes may typi-
cally envision a better world but rarely do they actually implement or achieve
it. Instead, as Matthew Wolf-Meyer argues, “The vast majority of superheroes
are intent on retaining the status quo subservient to the popular politics and
will of the people they endeavor to protect . . . acting against humanity, rather
than for it, retaining the hegemonic capitalism they defend, rather than pro-
moting utopia” (501).
Ensconced in the superhero genre, the Freedom Fighters arc appears to
retrench this status quo: the heroes defeat both Father Time and President
(Gonzo) Knight only to take up posts in a newly re-christened S.H.A.D.E.
On the other hand, Coogan admits that “proactivity as a central focus seems
STATE OF THE NATION AND THE FREEDOM FIGHTERS ARC 65
to cause a shift in narrative strategy away from the superhero formula and
towards a use of the superhero as metaphor, along the lines of literary fic-
tion” (2006, 115). Thus, as a “political superhero book,” the Freedom Fighters
arc goes beyond a simple reactivity of the superhero narrative to enact a “shift
in narrative strategy,” using a dystopia chassis to deploy explicitly the social
dreaming that is utopianism and edge the series closer to the metaphor and
allegory common to “literary fiction.” The Freedom Fighters arc draws on stan-
dard superhero tropes while simultaneously incorporating Utopia’s literary
tropes and allegory in its political commentary. The Freedom Fighters arc is
perhaps a closer brother to the critical dystopia in its political allegory than
the typical superhero slugfest. Raffaella Baccolini explains the critical dysto-
pia rejects “the traditional subjugation of the individual” that often concludes
the classic dystopia (such as Brave New World) to “open a space of contestation
and opposition” that maintains the “utopian impulse within the work” (Bac-
colini 2000, 18). In this sense, Uncle Sam and the Freedom Fighters, agents of
the nation contra Father Time’s oppressive state, embody that space of contes-
tation typical in the critical dystopia and resist the dystopia foreshadowed by
an America under the aegis of Father Time and President (Gonzo) Knight.6
While the Freedom Fighters arc contains the familiar ingredients of the
superhero narrative, the series is more important as an allegorical commen-
tary on utopian resilience to a darkened post-millennial America that, as
Manuel Castells writes in Power of Identity (2004), exhibits an “Orwellian pre-
diction” because “under the new information agency set up by the Homeland
Security Act . . . it is clear the United States has entered a period of recession
of civil liberties” (353).7 The Freedom Fighters arc can be read as an allegory
for a Bush-era, post-9/11, pseudo-Huxleyian (or -Orwellian) America, a coun-
try governed under the aegis of a war on terror where surveillance programs
have been conducted on its own citizens and national security can conflict
(and trump) civil liberties. Yet, this arc has more to do with hope than it does
despair and is unwilling to allow dystopian darkness and a tempestuous polit-
ical climate to take root; rather, its allegorical critique of post-9/11 America
calls forth a country whose citizens, (super) powered or otherwise, carry the
torch of utopianism to envision a brighter state of the nation.
NOTES
Section titles are quotations taken from Uncle Sam and the Freedom Fighters.
1. Of ancillary interest is Uncle Sam (1997), a two-issue prestige graphic novel by Steve
Darnall and Alex Ross for the DC imprint, Vertigo Comics. That series does not exist
in DC’s mainstream continuity nor does it feature the Quality/DC Comics Uncle Sam
66 GRAHAM J. MURPHY
character, but the narrative parallels are notable, including an Uncle Sam wandering
the streets of a darkened America in desperate need of finding its roots in utopianism.
Greil Marcus writes (in a manner applicable to the Freedom Fighters arc) that Uncle Sam
announces, “the country may have betrayed every promise on which it was founded—and
that means that the promises remain to be kept” (3).
2. The Freedom Fighters arc under discussion encapsulates a narrative trajectory across
Infinite Crisis (2005–2006), Infinite Crisis Aftermath: The Battle for Blüdhaven (2006), Brave
New World (2006), and Uncle Sam and the Freedom Fighters (2006–2007). The eight-issue
Uncle Sam and the Freedom Fighters was released as a trade paperback (2007) that also
collects Brave New World; therefore, relevant page references are to this anthologized
collection. I do not include a second eight-issue Uncle Sam and the Freedom Fighters (2007–
2008) series in this arc due to its non-Utopia thematic and narrative focus.
3. Lyman Tower Sargent defines utopia as a “non-existent society described in
considerable detail and normally located in time and space” (1994, 9). The positive utopia
(eutopia) is a utopia “that the author intended a contemporaneous reader to view as
considerably better than the society in which that reader lived” (9) while the negative
utopia (dystopia) is a utopia “that the author intended a contemporaneous reader to view
as considerably worse than the society in which that reader lived” (9).
4. Gonzo the Mechanical Bastard’s inspiration lies in George Brenner’s Bozo the Iron
Man, a crime-fighting robot introduced in Quality Comics’ Smash Comics 1 (1939) and
whose popularity lasted more than 40 issues. Justin Gray explains to Newsarama.com that
Gonzo the Mechanical Bastard is not “an updated version of Bozo the Iron Man” so much
as a character evolved “from Grant [Morrison’s] original proposal into something very
different” (Anon. n.d.). The contemporary Gonzo has effectively become the antithesis of
the Thirties-era Bozo: yesterday’s crime-fighting iron man has been replaced by today’s
criminal mechanical bastard.
5. A near-future dystopia that critiques consumer capitalism, Fordism, and Taylorism,
Huxley’s novel depicts the World State (circa 2540 or After Ford 632) as an oppressive
metropolis that maintains social stratification through eugenics, the abolition of private
property, state-sponsored addictions to the drug soma, and carefully regimented sexual
interactions. The narrative follows the political and internal struggles borne by Bernard
Marx and Helmholtz Watson; in addition, John the Savage, a young boy raised on a
primitive Reservation and introduced back into the World State, struggles with the
seductions and bawdy pleasures the World State offers. In the end, resistance is futile:
both Marx and Watson are exiled while John, in a mix of both defiance and despair, hangs
himself.
6. This site of contestation is literalized in Uncle Sam’s base of operations: it is an
idealized piece of the American heartland that exists in its own space-time continuum,
thereby folded up in the fabric of America without being tainted by the brave new
America heralded by Father Time.
7. Castells is clearly referencing George Orwell’s Nineteen Eighty-Four (1949). Orwell’s
novel follows the trials and tribulations of Winston Smith in a nightmarish dystopia ruled
by the totalitarian Big Brother and founded on perpetual surveillance, tight censorship,
and the control of the historical archive, social engineering and brainwashing programs,
and a seemingly never-ending war between Oceania and either Eurasia or Eastasia.
STATE OF THE NATION AND THE FREEDOM FIGHTERS ARC 67
WORKS CITED
Anon. N.d. Gonzo the Mechanical Bastard. Uncle Sam & The Freedom Fighters
Sketchbook. Newsarama.com. http://www.newsarama.com/dcnew/FreedomFighters/
sketchbook/preview.html [accessed 22 Apr. 2008].
Anon. 2004. Uncle Sam. In The DC Comics Encyclopedia, 319. New York: DK Publishing.
Baccolini, Raffaella. 2000. Gender and Genre in the Feminist Critical Dystopias of
Katharine Burdekin, Margaret Atwood, and Octavia Butler. In Future Females, The Next
Generation, ed. Marleen S. Barr, 13–34. New York: Rowman & Littlefield.
Brady, Matt. 2007. Headed Toward a Star-Spangled Finale: Gray & Palmiotti on Freedom
Fighters. Newsarama.com. http://forum.newsarama.com/showthread.php?t=101588
[accessed 29 July 2007].
Castells, Manuel. 2004. The Power of Identity. 2nd ed. Malden, MA: Blackwell.
Contino, Jennifer. N.d. Resistance is Encouraged: Jimmy Palmiotti and Justin Gray.
Strange-Haven.com. http://www.strange-haven.com/news/110102/news4.html
[accessed 22 Apr. 2008].
Coogan, Peter. 2006. Superhero: The Secret Origin of a Genre. Austin: MonkeyBrain Books.
Ellis, Jonathan. N.d. Interview: Justin Gray and Jimmy Palmiotti: Live Free or Die.
PopImage. http://www.popimage.com/content/viewnews.cgi?newsid1026452328,40256,
[accessed 22 Apr. 2008].
Gray, Justin, Jimmy Palmiotti, and Daniel Acuña. 2007. Uncle Sam and the Freedom
Fighters. New York: DC Comics.
Gray, Justin, Jimmy Palmiotti, and Dan Jurgens. 2006. Infinite Crisis Aftermath: The Battle
for Blüdhaven. 1–6. New York: DC Comics.
Klock, Geoff. 2002. How to Read Superhero Comics and Why. New York: Continuum.
Loeb, Jeph and Tom Morris. 2005. Heroes and Superheroes. In Superheroes and Philosophy:
Truth, Justice, and the Socratic Way, ed. Tom Morris and Matt Morris, 11–20. Chicago:
Open Court.
Marcus, Greil. 1998. Introduction. In Uncle Sam, Steve Darnall and Alex Ross, 3–4. New
York: DC Comics.
McCabe, Daniel. 2007. Just don’t call it Mickey Mouse. University Affairs. http://www
.universityaffairs.ca/issues/2007/march/mickey_mouse_01.html [accessed 1 May 2007].
Morris, Matt and Tom Morris. 2005. Men in Bright Tights and Wild Fights, Often at Great
Heights, and, of Course, Some Amazing Women, Too! In Superheroes and Philosophy, ed.
Tom Morris and Matt Morris, ix–xii. Chicago: Open Court.
Ndalianis, Angela. 2008. The Contemporary Comic Book Superhero. New York: Routledge.
Sargent, Lyman Tower. 1994. The Three Faces of Utopianism Revisited. Utopian Studies
5(1): 1–37.
Taylor, Robert. 2007. Reflections: Talking with Jimmy Palmiotti. Comic Book Resources.
http://www.comicbookresources.com/?page=article&id=10767 [accessed 17 Mar. 2010].
Wolf-Meyer, Matthew. 2003. The World Ozymandias Made: Utopias in the Superhero
Comic, Subculture, and the Conservation of Difference. Journal of Popular Culture 36 (3):
497–51.
CHAPTER FIVE
68
JOE SACCO’S COMICS JOURNALISM 69
and the unapologetic “personal touch” of drawings done by hand seem to lend
themselves to exaggeration, subjectivity, and sometimes irony.
For the most part, comics journalists like Sacco, Spiegelman, Rall, and
Tobocman have taken this set of associations in stride, acknowledging—
even championing—the deeply subjective viewpoint of their comics, using
word and image to create something very different from the standard news
article. But no one captures the potential—as well as the challenges—of
comics journalism more fully than Joe Sacco, whose books on Palestine and
the former Yugoslavia have led the way in establishing this new genre. More
than any other creator of comics reportage, Sacco’s work is closer to tradi-
tional journalistic practices, and more than any other creator, Sacco self-con-
sciously redefines journalism for the comic book medium. He uses comics
not just to create a new kind of journalism, but also to question the ortho-
doxies of more traditional reporting. Sacco holds a degree in journalism, and
at various points has traveled on UN convoys with a press pass, hired local
“fixers” to find him interviews and translate for him, and stayed at hotels
swarming with foreign correspondents. At the same time, more than any of
his peers, Sacco levels harsh criticism at himself and other journalists for the
effects of these practices on their reporting and on the war-torn communi-
ties they visit.
Central to Sacco’s critique of journalism is self-awareness about both the
strengths and the perils of his own work. In stressing his subjective position,
Sacco distinguishes himself from the traditional journalistic aims of distance
and objectivity. Obsessed with narrowing the distance between reporters
and their subjects, Sacco sticks around in war zones and occupied territories
which have received either only the “proverbial fifteen minutes” (2001, 6) of
fame, or no coverage whatsoever.
In a small town in Eastern Bosnia, Goražde, which gives the title and set-
ting to his masterpiece, Safe Area Goražde, several locals ask him why he has
come. In search of an answer, he realizes that he wants to find out more than
simply “what happened” during the war that tore Bosnia apart. His reply,
probably never delivered to his actual audience in Goražde (aside from those
who have read the book): “Why? Because you are all still here . . . not raped and
scattered, not entangled in the limbs of thousands of others at the bottom
of a pit. Because Goražde had lived, and—how?” (2001, 14–15). That search
for “how” leads Sacco, in Safe Area Goražde and other books, to depict late-
night conversations over tea, people chopping wood for winter, and fleeting
romances in the same careful detail other reporters reserve only for battles
and politics.
70 ADAM ROSENBLATT AND ANDREA A. LUNSFORD
Fig. 5.1 In Sarajevo, Sacco heads into “an awful silence.” Joe Sacco, The Fixer, 2004. Reproduced by
permission from Sacco 2004a, 12.
JOE SACCO’S COMICS JOURNALISM 73
CRITIQUE—AND SELF-CRITIQUE
In his meditation on the war in Bosnia, Safe Area Goražde, Sacco thrusts his
readers into the no-man’s-land of a U.N.-protected “safe area” (a designation
74 ADAM ROSENBLATT AND ANDREA A. LUNSFORD
that turns out, in this case, to provide very little “safety” to the area’s occu-
pants) with a convoy of trucks nearing the city, now an enclave “surrounded
by separatist Serb forces.” Sacco’s point of view from the convoy depicts
crowds of citizens lining both sides of the road to roll out the “red carpet” for
their international visitors. In the middle of the road, Sacco uses a block of
text, placed as if to interrupt or rebuke the spectacle spreading out all around
it, to report: “‘I wish Goražde would go away,’ I heard one American corre-
spondent say.”
This kind of dehumanization, in which an entire town of people becomes
a “problem” or bargaining chip for a peace process taking place thousands of
miles away, is replicated in all kinds of daily practices among the foreign press.
Sacco observes foreign photographers “throwing candy at kids to capture
the predictable mad scramble” (2001, 131) that will confirm their audience’s
notion of Goražde, and Bosnia, as a place of desperation, a place where the
rules and conventions of human life have disappeared. Almost as offensive to
Sacco’s sensibilities, other journalists develop complicated “policies” of candy
distribution for the children, which seem to replicate the superiority and dis-
tance that muddles the political relationship between the United Nations and
the people under its sometime protections. In response, Sacco explains, “My
JOE SACCO’S COMICS JOURNALISM 75
Fig. 5.3 Sacco “interrogates” two former prisoners from Iraq. Joe Sacco, “Trauma on Loan,” 2006.
Reproduced by permission from Sacco 2006, 8.
76 ADAM ROSENBLATT AND ANDREA A. LUNSFORD
bon-bon policy was to give them out to every kid asking so long as they all got
one. As to how they ought to eat their bon-bons, I couldn’t care less. I figured
the children in Goražde could make their own bon-bon decisions” (2001, 132).
This last sentence appears in a panel depicting a child against a backdrop of
bombed-out buildings, reminding us of the gap in lived experience between
the inhabitants of Goražde and the foreign journalists, so eager to reeducate
Goražde’s children in decent, human behavior.
But Sacco’s criticisms of journalistic practice become most interesting,
both conceptually and visually, when he turns them on himself. Starting
before his turn towards comics journalism, in a piece he did about his “addic-
tion” to Gulf War coverage called “War Junkie,” and continuing through The
Fixer, Sacco has dissected his own sometimes predatory journalistic instincts,
and the uncomfortable places they can take him. On January 21, 2006, the
British newspaper The Guardian ran “Trauma on Loan,” an eight-page report
of Sacco’s interviews with two Iraqi men detained and, according to their
account, tortured by the U.S. military.
The panels on the final page offer a fine example of Sacco’s often scathing
self-critiques (fig. 5.3). Note that though Sacco depicts himself in earlier pages
of this story, as in his other works, with blank glasses and an inflated nose
and lips, here the focus is almost exclusively on the men being interviewed
and the story they have to tell. The drawing is composed as if a light were
shining from behind Sacco onto the two men, exposing their faces but leaving
him mostly in shadow. He is, in other words, depicted not unlike an inter-
rogator, and his notebook and pen, the only objects in the panel, occupy the
place of implements of torture.
Sacco’s remark that he can “smell” the men’s exhaustion is made in sym-
pathy, but also evokes the careful attention interrogators pay to those being
questioned, the way they alternate kindness and cruelty, watching for signs
the prisoner might “break.” Sacco is offering us both an interview of the
Iraqi men and a set of associations that link the hungry press with the other
tormenters these men have faced. As his interview concludes, Sacco writes,
“Once again they are released,” echoing the story the Iraqi men have just told
about their own “release” from detention.
As these examples suggest, throughout his work Sacco offers stinging cri-
tiques, often focusing on his failures as well as his triumphs in getting beyond
the dominant paradigm of traditional war reporting, a paradigm in which
people’s stories of suffering too often become commodities, sorted into
genres and presented in tidbits by the journalists who collect them. Sacco
turns the spotlight of his comics journalism on such commodification, per-
haps most strongly when he sees himself as in some ways complicit with it.
JOE SACCO’S COMICS JOURNALISM 77
Fig. 5.4 Sacco’s “rubbery” depiction of Palestinian women protesting the Israeli occupation. Joe
Sacco, Palestine, 2002. Reproduced by permission from Sacco 2002, 56.
Fig. 5.5 Sacco’s caricatured version of himself, drunk and dancing. Joe Sacco, Safe Area Goražde,
2001. Reproduced by permission from Sacco 2001, 10.
than traditional journalism could capture? And what does our potential dis-
comfort, as we consider these different interpretations, mean for our reading
experience?
When Sacco began work on Palestine, he says, his drawing “was a bit rub-
bery and cartoony because that’s the only way I knew how to draw. It became
clear to me that I had to push it toward a more representational way of draw-
ing” (Qtd. in Gilson 2005). Readers can see the evolution of Sacco’s style in
later work, as his angles and perspectives grow more restrained, his lines less
energetic and more photorealistic. Nor does Sacco, in the tradition of rac-
ist and xenophobic newspaper cartooning, only caricature “the other.” His
representation of himself is an instantly recognizable and devastating car-
icature: the round face accentuated by large round glasses that are always
blank, the broad nose and thick lips, stooped shoulders, and downtrodden
JOE SACCO’S COMICS JOURNALISM 79
Fig. 5.6 Watching Goražde’s “Most Horrifying Home Videos.” Joe Sacco,
Safe Area Goražde, 2001. Reproduced by permission from Sacco
2001, 120.
look that often comments indirectly and ironically on his fantasies of captur-
ing the perfect story or winning a Pulitzer for his photographs. Sacco depicts
his own needs, especially in frequent scenes of eating, drunkenness and lust,
as equally human, pressing, and flawed as those of his subjects. His body is
also just as, if not more, frail, leveling the power dynamic usually established
between the journalist—who is not hungry, is not wounded—and the people
whose vulnerable lives he or she records.
Because Sacco has gained the technical skill and self-control to use cari-
cature only when he chooses to, it is worth taking a look at how he draws
faces at different moments. In Goražde, Sacco and a Turkish reporter find
80 ADAM ROSENBLATT AND ANDREA A. LUNSFORD
Fig. 5.7 “It’s peace and I don’t know how to behave.” Joe Sacco, Safe Area Goražde, 2001. Reproduced by
permission from Sacco 2001, 210.
realizes “It’s peace and I don’t know how to behave” (2001, 211). Sacco’s use
of caricature, then, presents a series of roles that can dehumanize himself
and his subjects (hungry journalist, needy or resentful victim) as well as a set
of conditions and places (peace, home) that dignify and differentiate them.
Perhaps this tendency points to wishful thinking on his part, as if war were
always an external force that comes along and transforms us from our best
selves into something different. But it certainly establishes a role for carica-
ture in his work as part of his moral perspective rather than as purveyor of
racial stereotypes or political lampooning.
Fig. 5.8 Sacco gets a different perspective on his fixer, Neven. Joe Sacco, The Fixer, 2004. Reproduced by
permission from Sacco 2004a, 61.
Fig. 5.9 Sacco goes photorealistic. Joe Sacco, Safe Area Goražde, 2001. Reproduced by permission from
Sacco 2001, 184.
about himself in particular, Sacco seems to have decided to live with those
limitations and move on, allowing other characters and other issues to move
to the center of his books. But as his drawing style has developed, his rela-
tionship with photography has become more troubled.
Sacco’s most detailed drawings, particularly landscapes, often approach
photography in their intense realism. Because they are not photographs,
however, but rather drawings done painstakingly with pen and inkwell, they
become as much a record of Sacco’s own obsession for getting as close to the
truths of war as possible as they are of the wars and conflicts he has followed.
Ultimately, in this way, Sacco winds up back where he started with his early
comics: his journalism becomes a form of autobiography, the diary of an
unsatisfied journalist compulsively trying to answer the unanswerable “how”
of a place like Goražde.
Readers following Sacco’s journey, both his drive to capture and report
the truths of those who experience the hell of war and his realization that
these efforts can never be fully successful, may wind up examining their own
assumptions about how close to true understanding any other person or
event they can get. But Sacco’s compulsive and meticulous attention to detail
suggest that something other than hopelessness or nihilism is the answer: it
reminds us just how much we do stand to gain from attention to the quotid-
ian, seemingly mundane details of life, even in a war zone.
CONCLUSION
their trips versus the cash value of a good story, haranguing government min-
isters, and ogling women—all with a strange, perhaps adaptive, detachment
from the horror and suffering that has brought them to the Balkans in the
first place. One frustrated newspaper correspondent, hoping for a recording
of gunshots to make his radio broadcast more vivid, yells “Come on! Shoot!
Fuckers! Will someone open up with a machine gun out the window!! This is
bullshit!” (Sacco 2005, 55).
The gap between these moments of crassness and absurdity, on the one
hand, and Sacco’s reflective captions, on the other, illustrate Sacco’s struggle
with competing imperatives: his search for meaning versus his search for a
juicy story, or what he glibly calls “the fight between being a journalist and
being someone who actually cares about what they write about” (Qtd. in Gil-
son 2005). We also see Sacco’s characteristic compulsion in his depiction of
the bureaucratic twists and turns it takes to find Karadzic, as well as of the
lingo and inside jokes tossed around among his cadre of foreign correspon-
dents. Sacco renders these experiences at a level of detail that ultimately
overwhelms the reader, to the point of almost breaking his narrative apart.
86 ADAM ROSENBLATT AND ANDREA A. LUNSFORD
WORKS CITED
Gilson, Dave. 2005. The Art of War. Mother Jones Online. http://www.motherjones.com/
arts/qa/2005/07/joe_sacco.html [accessed 14 July 2009].
Herr, Michael. 1991. Dispatches. New York: Vintage.
Hitchens, Christopher. 2001. Introduction. In Safe Area Goražde, n.p. Seattle:
Fantagraphics.
JOE SACCO’S COMICS JOURNALISM 87
Jacobson, Sid, and Ernie Colón. 2006. The 9/11 Report: A Graphic Adaptation. New York:
Hill and Wang.
Rall, Ted. 2002. To Afghanistan and Back. New York: ComicsLit.
Sacco, Joe. 2001. Safe Area Goražde. Seattle: Fantagraphics.
———. 2002. Palestine. Seattle: Fantagraphics.
———. 2004a. The Fixer: A Story from Sarajevo. London: Jonathan Cape.
———. 2004b. Presentation at the 2002 University of Florida Comics Conference. Image/
Text: Interdisciplinary Comics Studies 1(1). http://www.english.ufl.edu/imagetext/
archives/v1_1/sacco/ [accessed 29 Oct. 2009].
———. 2005. War’s End: Profiles from Bosnia 1995–96. Montreal: Drawn and Quarterly.
———. 2006. Trauma on Loan. The Guardian, Jan. 21 [Weekend Magazine].
Spiegelman, Art. 1993. Maus. New York: Pantheon.
Tobocman, Seth. 2000. War in the Neighborhood. New York: Autonomedia.
———. 2003. Portraits of Israelis and Palestinians: For My Parents. New York: Soft Skull
Press.
Williams, Kristian. 2005. The Case for Comics Journalism. Columbia Journalism Review.
http://cjrarchives.org/issues/2005/2/ideas-essay-williams.asp [archive available with
subscription only].
Yusuf, Huma. 2007. Interview with Joe Sacco. Confessions of an Aca-Fan: The Official Weblog
of Henry Jenkins. http://www.henryjenkins.org/2007/03/an_interview_with_comics_
journ.html [accessed 14 July 2009].
This page intentionally left blank
III: Artists or Employees?
CHAPTER SIX
You made a lot of money from your commercial. You lucked out
with your gimmicky character.
—(Wheeler 1999, 113)
“Coffee,” Rossini told me, “is an affair of fifteen or twenty days; just
the right amount of time to write an opera.”
—(Balzac 1996, 273)
90
SHANNON WHEELER AND THE IRONIES OF THE “REBEL CELL” 91
the trajectory the TMCM character made outside comics, which saw Wheeler
disenchanted by his experience of attempting to use TMCM as the basis for a
Comedy Central network cartoon series, but then subsequently adapt him for
the world’s first-ever opera based on a comic strip, which debuted at the Port-
land Center for the Performing Arts in 2006. Taken together, these events
make TMCM a revealing study of the complex symbiosis of commercial and
creative impulses involved in alternative comic production.
Few art forms better illustrate the complexities of what media sociologist
Dick Hebdige terms “artisan capitalism” than alternative comics (1989, 93).
Drawing inspiration in part from the punk movement to which Hebdige’s
term refers, alternative comics have been seen similarly to distance them-
selves from the “profit-driven escapism” (Sabin 1996, 178) that often charac-
terizes “mainstream” superhero fare. Yet as Hebdige points out, “It is difficult
to maintain any absolute distinction between commercial exploitation on the
one hand, and creativity/originality on the other” (92).
Perhaps no recent creation expresses this as acutely as Shannon Wheeler’s
Too Much Coffee Man, a brooding, existential, caffeine junkie with a parodic
superhero outfit and a large coffee mug attached to his head. Wheeler con-
ceived of the character in the early 1990s initially as a “joke . . . an icono-
graphic character that would allow me some recognition with an audience”
(Wheeler 1998, 142), to be published in 25-cent mini-mags he hoped would
attract readers to his other more expressly autobiographical work. As Ted Rall
writes in his foreword to Wheeler’s How To Be Happy (2005): “‘Too Much Cof-
fee Man,’ Shannon has told me, began as a somewhat cynical exercise in 1990s
Gen X consumerism: an edgy strip meant to appear in the sort of publications
that are often read in coffeehouses by disaffected thirtysomethings” (9–10).
Indeed, Wheeler’s own residential journey took him through U.S. cities that
had precisely the kind of critical mass of highly educated but often under-
employed young people that helped sustain alternative comics’ production
and their coffeehouse consumption in the 1980s and 1990s. From Berkeley,
SHANNON WHEELER AND THE IRONIES OF THE “REBEL CELL” 93
dress cool, and I don’t have tattoos or piercings, but I’m just as alienated,
depressed, and apathetic as the rest of you!” (2005, 115). Another comic col-
lected in Amusing Musings depicts TMCM quitting the city for the countryside,
seeking isolation but instead finding another urban émigré, who has holed up
with “a lot of counter-culture stuff” such as “The Anarchist’s Cookbook, Zinn,
Burroughs, Chomsky, and Bukowski” and “a nice stereo” to listen to “Dylan,
Ice-T, Rage Against the Machine, MC5, and The Dead Kennedys” among other
creature comforts. The penultimate cell depicts TMCM objecting: “Hold on.
Just because you consume rebel culture, you’re not automatically a rebel. In
fact, all you are is a consumer” (2001, 117).
Wheeler’s spearing of the “Rebel Sell” at the heart of alternative cultural
consumption has added poignancy, because, as a producer of “alternative”
comics, he is, like it or not, operating in a sphere of cultural production where
the symbols of “cool” and “hip” are, at least for some, valued currency. Indeed,
TMCM’s iconic appeal has been exploited commercially by Wheeler, used to
adorn T-shirts, coffee mugs (of course), and lunch boxes—the joke being that
anyone who has actually read the TMCM comic may well have encountered a
strip mocking characters wearing TMCM T-shirts as a sign of hip individu-
ality. In somewhat cynically exploiting those individuals apparently more
concerned with subcultural style over substance, Wheeler has realized the
profitability of what Tom Tomorrow calls “a satire on consumerism masquer-
ading as a consumer icon” (2001, 8).
Things get somewhat more complex when Wheeler has segued from (to
quote Tomorrow) his calling as “an unparalleled master at coming up with
weird shit to sell you” (2001, 8), to dealing with major corporations who have
also cottoned on to the adaptability of TMCM for merchandising ends. In the
mid-1990s Wheeler worked with Converse to create an animated commercial
based on the TMCM character. The commercial depicts a Converse sneaker-
wearing TMCM realizing he has run out of coffee filters, and, in a fit of cold-
turkey anxiety, jams one of his sneakers in his coffee percolator to fashion a
makeshift filter. The resulting brew is so potent that TMCM’s heart bursts out
of his chest.
The commercial is a superb piece of work, masterfully capturing the con-
centrated caffeinated mania of the TMCM character with rapid cuts and tight
close-ups, and with a typically abrupt and absurd ending. Yet the character’s
Converse sneakers are, it must be said, a contrivance, since TMCM is not oth-
erwise drawn with footwear of any kind, not even apparently non-descript
sneakers that can be “revealed” as Converse in the commercial. But this is
perhaps less problematic than the fact that the character’s connection with
96 JAMES LYONS
a check, which he looks at with puzzlement (117). The next installment of the
comic begins with his compadre (and occasional rival) Too Much Espresso
Guy proclaiming “You sold out!” (118).
Arguably the high-water mark for this anxiety over corporate proprietor-
ship occurs in the strip that opens Parade of Tirade, where TMCM is pitched
into battle with Trademark Copyright Man (TM©M). After receiving a puz-
zling letter in the mail, TMCM travels to the sender, arriving at a skyscraper
emblazoned with the TMCM lettering. Inside he is directed to cease and
desist from “using the TMCM logo” (1999, 8). After TMCM hires a lawyer to
help him fight back, TM©M retaliates: “I’ve filed a trademark on the ‘cup-on-
the-head’ and copyrights on manic behavior, paranoia, coffee addiction, and
exaggerated expressions” (9). Once TMCM’s lawyer counters with evidence
of his client’s personality appearing in work “prior to [the] filing of the bogus
copyright” (9), TM©M eats him. In this typically outlandish finale, the failure
of legal bullying to work results in a consuming rage, which literalizes the
devouring appetite of an aggressive corporation. Here, the consequence of
success is not the prospect of “selling out” but being frozen out, outmaneu-
vered as others seek to capitalize on legal naiveté to exploit TMCM’s com-
mercial potential.
Many of these issues were played out for real in Wheeler’s subsequent
experience of attempting to use the TMCM character as the basis for an ani-
mated series. In 1999 the Canadian entertainment company Nelvana optioned
TMCM as a TV show and began the process of finding potential network
investors. Nelvana, which had a long history of transforming children’s books
and comics into animated shows (e.g., Babar, Pippi Longstocking, Tintin), had
struck gold in the 1980s with its acquisition of the character rights to Care
Bears (Anon. 2002). Although the company’s origins were in the late-1960s
counterculture (co-founder Clive A. Smith had worked on Yellow Submarine),
its subsequent activities were firmly in the family entertainment market. Its
optioning of TMCM should be seen as an attempt to diversify its activities,
using its clout and connections with TV networks to establish itself in the
potentially lucrative teen/college cartoon sector occupied by shows such as
Ren and Stimpy, Beavis and Butt-head, and South Park. Nelvana succeeded in
interesting Comedy Central, home of South Park, and Wheeler went to Los
Angeles to work on a pilot script. The script was completed and submitted,
but the network declined to take up the option (Wheeler 2007b).
While Wheeler’s experience of a near miss with a network puts him in
good (not to mention extensive) artistic company, his ensuing thoughts on
the process are nevertheless revealing. Above all, Wheeler has expressed what
98 JAMES LYONS
While we have no way of knowing if Comedy Central thought that the pilot
“sucked” for precisely the same reasons that Wheeler did, issues of translat-
ability and creative control are at the heart of most, if not all, negotiations to
take comics characters from page to screen, and Wheeler is not the first (and
will by no means be the last) creator to become disenchanted with the reali-
ties of the enterprise. Arguably, it is what may have attracted Nelvana to the
TMCM character, specifically a “high concept” look and name which invites
the possibility of wide-ranging usage, which is key in this instance. While a
fifteen-second Converse commercial is brief enough to be propelled satisfy-
ingly by the character’s caffeinated mania, a longer sequence requires more
extensive decision-making over characterization, plotting, and story arcs.
In other words, it is more straightforward to translate the kinetic exuber-
ance of a one-page coffee-oriented strip into a commercial than the intro-
spective, existential musings of some of the longer comics into a TV show.
Wheeler’s comments regarding the introduction of a “sexy” secretary charac-
ter into the animated version, against his reasonable protestation that “this
is sexist,” indicate an attempt to situate TMCM into a rather more hackneyed
set of scenarios, presumably for wider appeal. Wheeler consulted his lawyer
to see if it was possible to stop the pilot process, to which s/he apparently
replied “Well, they’ve really invested a lot of money in this, and what you
need to do now is divorce yourself emotionally from the project.” Wheeler
states, “So I did, but thankfully it died” (2007b).
The nature of Wheeler’s experience with Nelvana might have been pre-
dicted to end his willingness to sanction the translating of TMCM into other
guises, particularly if it meant ceding to third-party input. However, in
September 2006 the Portland Center for the Performing Arts (PCPA) pro-
grammed the world premiere of Too Much Coffee Man, a one-hour chamber
SHANNON WHEELER AND THE IRONIES OF THE “REBEL CELL” 99
opera based on Wheeler’s comics creation. As the PCPA box office website
made clear, this was the first opera ever to be based on a comic book. Wheeler
had collaborated on the production with the composer Daniel Steven Crofts,
and with “Dorkboy” comic creator Damian Wilcox, who helped write the
opera’s libretto. Crucially, both were friends of Wheeler.
In an interview Wheeler stated that Crofts had approached him sev-
eral years previously with the idea of an opera based on TMCM, but he had
resisted, finally relenting and working on it sporadically for a few years as
“just sort of a lark” (2007b). A serendipitous meeting with the executive direc-
tor for the PCPA had made the possibility of its performance “a once in a
lifetime opportunity” (2007b). The opera ran at the PCPA for a month, and
then was reprised for a short run in San Diego for the attendees of the 2007
Comic-Con, with some additional public performances. As a result of the
original opera’s popularity, a sequel debuted at the Stumptown Comics Fest
in Portland in September 2007.
At first glance, part of the attraction of TMCM: The Opera is perhaps the
absurdity of the premise. Like Jerry Springer: The Opera, first performed in
2001, the translation of popular culture subject matter into opera, which,
as John Storey notes, represents for many people “the very embodiment of
‘high culture’” (2002, 32), is intriguing and unlikely. Yet as Storey has usefully
pointed out, the 1990s actually saw opera undergo a significant transforma-
tion in cultural status to become again “art that can be entertaining,” as it
had been prior to its isolation as high culture by social elites at the end of the
nineteenth century (37). Like Jerry Springer, TMCM: The Opera is in a sense
a manifestation of this transformation, and one similarly constructed with a
very skilful sense of what can constitute the compelling subject matter of a
musically scored dramatic work.
In TMCM: The Opera, this revolves around TMCM’s love for a local barista,
whom he is too shy to approach. His pain is compounded when Too Much
Espresso Guy also makes advances on the object of his affections. However,
the barista has other ideas, and selects to become a superhero in her own
right, rather than merely become the love interest of another. The basic sto-
ryline was adapted by Wheeler from some of the comics, and stays exceedingly
faithful to its source material, a consequence of the dynamics of the creative
process and the lack of commercial imperatives impinging upon it. As one
review noted, “There’s no whiff of a Hollywood ending in the way the barista
sings about hating her service industry job, its measly tips, and the geeks
who lust after her” (Gallivan 2006). More interesting, perhaps, are Wheeler
and the cast’s observations on the surprising adaptability of his comic book
material to operatic form. As Wheeler notes:
100 JAMES LYONS
I’ve tried to translate TMCM to animation several times and never felt like
it was working. In part because the strip is so heavy on internal dialogue.
It’s all about emotions and animated cartoons are very plot driven and
have a lot of physical humor. TMCM translated really well to opera. Opera
is all about internal dialogue of a character and the emotions. They’re
singing how they feel. TMCM is very much about how he feels . . . (2007c).
CONCLUSION
(1998, 32). If alternative comics are, as Roger Sabin argues, “in many ways an
extension of the old underground comix” of the counterculture, a number have
also been assimilable to the codes of “hip consumerism” that work dramati-
cally to animate symbolic rebellion. As Frank suggests, “Rebel youth culture
remains the cultural mode of the corporate moment” (31). In a strip collected
in Too Much Coffee Man’s Guide for the Perplexed, TMCM responds to anxiety
regarding his own popularity, and the inevitable consequence that “hip” peo-
ple will now be compelled to regard him as “unhip” with the statement: “You’re
not any sort of rebel if you’re reacting to popular culture” (1998, 120).
Of course, the irony is that the TMCM character began life as a calculated
reaction to mainstream superhero fare, parodying its traits and tropes through
Wheeler’s absurdly “high concept” hooks. More ironically, the remarkable
popularity of the character offered him the chance to participate in the com-
mercial packaging of “rebel youth culture” in the guise of the TMCM Converse
commercial and the Nelvana animated TV series. While the success of the
commercial would seem to suggest that there’s nothing hip consumers like
more than a “satire on consumerism,” the aborted TV series shows how an
ostensibly less brazen commercial undertaking can be hamstrung by generic
expectations that in fact require much greater compromise.
More ironically still, the anxieties that accompanied the vicissitudes of
TMCM’s commercial trajectory made for increasingly compelling comic mate-
rial, as the character, and Wheeler’s cartoonist proxy fretted over “selling
out,” being successful, popular, or cool. Most ironically of all, Wheeler found
an opportunity for enhanced creative expressivity in opera, the “square” art
form for social elites, and thus in many ways the antithesis of countercultural
rebelliousness. If this epoch has seen the “Rebel Sell” become the modus ope-
randi of the commercial mainstream, when it comes to the Rebel “Cell,” it is
perhaps on occasion more hip to be square.
WORK CITED
Eisner, Will. 1985. Comics and Sequential Art. Paramus, NJ: Poorhouse Press.
Frank, Thomas. 1997. The Conquest of Cool. Chicago: University of Chicago Press.
Gallivan, Joseph. 2006. Coffee fan tutti: Caffeinated comic character goes to the opera.
The Portland Tribune, Sept. 18.
Heath, Joseph & Andrew Potter. 2005. The Rebel Sell. Chichester, West Sussex: Capstone.
Hebdige, Dick. 1989. Subculture: The Meaning of Style. London: Routledge.
Klein, Naomi. 2000. No Logo. London: Flamingo.
Sabin, Roger. 1996. Comics, Comix, & Graphic Novels: A History of Comic Art. London:
Phaidon Press.
Storey, John. 2002. “Expecting Rain”: Opera as Popular Culture. In High-Pop, ed. Jim
Collins, 32–55. Oxford: Blackwell Publishing.
Sturdivant, S. 1990. Coffee in the next decade: upcoming trends. Tea & Coffee Trade
Journal 162(1): 60/65.
Wheeler, Shannon. 1997. Wake up and Smell the Cartoons of Shannon Wheeler. Austin TX:
Mojo Press.
———. 1998. Too Much Coffee Man’s Guide for the Perplexed. Milwaukie, OR: Dark Horse
Comics.
———. 1999. Too Much Coffee Man’s Parade of Tirade. Milwaukie, OR: Dark Horse Comics.
———. 2001. Too Much Coffee Man’s Amusing Musings. Milwaukie, OR: Dark Horse Comics.
———. 2002. Interviewed by Tom Waters. Acid Logic, Aug. 16. http://www.acidlogic.com/
shannon_wheeler.htm [accessed 15 July 2009].
———. 2005. How to Be Happy. Milwaukie, OR: Dark Horse Comics.
———. 2007a. Interviewed by Brian Heater. The Daily Cross Hatch, May 15. http://
thedailycrosshatch.com/2007/05/15/interview-shannon-wheeler-pt-3-of-3/ [accessed
14 July 2009].
———. 2007b. Interviewed by Brian Heater. The Daily Cross Hatch, Apr. 11. http://
thedailycrosshatch.com/2007/04/11/interview-shannon-wheeler-pt-2-of-3/ [accessed
14 July 2009].
———. 2007c. Interviewed by PinkRaygun. PinkRaygun.com, Apr. 16. http://www
.pinkraygun.com/2007/04/16/pink-raygun-interviews-shannon-wheeler/ [accessed 14
July 2009].
———. 2008. Interviewed by Steve Johnson. Associated Content, June 12. http://www
.associatedcontent.com/article/813339/the_man_behind_too_much_coffee_man
.html?cat=38 [accessed 14 July 2009].
CHAPTER SEVEN
103
104 DAVID M. BALL
between the ideal and the possible, between the desire for an art produced in
pure isolation from the world and that world suffused throughout the art.
Which is to say that what makes recent graphic narratives so thoroughly,
persistently modernist is their continued desire to disassociate themselves
from the mass media forms in which they were first produced. Despite their
aforementioned avant-garde strains, American comics began in the realm of
mass media and yellow journalism (the etymology for the term itself com-
ing from Richard Outcault’s “The Yellow Kid,” one of the earliest, archetypal
American comics characters), where they served first as a boon to mass read-
ership. Later, with the rise of the comic book in the 1930s, comics became
a vehicle for an almost exclusively adolescent audience, one resisted by the
later rise of “underground” and then “alternative” comics in the 1960s and
continuing to the present, shifting the medium toward the confessional,
craft-focused, often self-produced avant-garde of contemporary graphic nar-
ratives today.
In doing so, this current generation of comics artists instantiates the most
recognizable characteristics of modernist literature in the contemporary
graphic narrative: epistemological difficulty, moral ambiguity, formal experi-
mentation, and a conspicuous rhetoric of literary failure. This sea change has
come about precisely as graphic literature aspires to the status of literature
as such, and in this transformation what the reader of contemporary graphic
narratives can observe is a phenomenon of comics against themselves: an
ambivalent, yet determined resistance to the generic conventions and mass
media associations of conventional comics artistry within the emergent field
of graphic literature. This resistance, I argue, repeats and extends the most
recognizable symptoms of literary modernism, confirming the claims of T. J.
Clark, among others, that the intellectual crux of postmodernity may well be
nothing more than the persistence of the modernist dilemma (Clark 2000).
I have been painting with very broad strokes here, and I would like to model
some of these assertions in a reading of the work of Chris Ware, who is
quickly becoming one of the central voices in the emerging field of graphic
narratives. Ware’s work has been appearing in serial form since 1993 in his
The ACME Novelty Library, significant portions of which were collected as the
American-Book-Award-winning graphic novel Jimmy Corrigan: The Smartest
Kid on Earth (2000). Described variously as the James Joyce, the Samuel Beck-
ett, and the Emily Dickinson of comics, Ware’s work is distinguished for its
simultaneous narrative complexity and richly detailed vision of human expe-
rience. More recently, Ware has also emerged as an extremely prolific arbiter
CHRIS WARE’S GRAPHIC NARRATIVES AS LITERATURE 107
Fig. 7.1 “Stuffing” pictures a solitary, elderly man feeding pigeons on Thanksgiving Day. Chris Ware,
“Stuffing,” 2006. Reproduced by permission from Ware 2007, n.p.
108 DAVID M. BALL
Fig. 7.2 “Conversation” juxtaposes the warm tones and familial conversation of a 1942 Thanksgiving against
the same dining room on a contemporary Thanksgiving, distracted by the flat screen television. Chris Ware,
“Conversation,” 2006. Reproduced by permission from Ware 2007, n.p.
110 DAVID M. BALL
Fig. 7.3 The disaffected daughter of the second family in “Conversation” shouts at the old man in “Stuffing.”
Chris Ware, “Family,” 2006. Reproduced by permission from Ware 2007, n.p.
112 DAVID M. BALL
Fig. 7.4 The imminent demise of Penrod the pigeon. Chris Ware, “Main Course,” 2006. Reproduced by
permission from Ware 2007, n.p.
Fig. 7.5 The brother’s letter arrives after his death, illustrated with the comics he had forsaken as a child.
Chris Ware, “Leftovers,” 2006. Reproduced by permission from Ware 2007, n.p.
two forces are represented broadly by the two major characters: the old man
and the teenager, respectively. This self-disruptive quality characterizes not
only the content, but also the form of much of Ware’s work, from his earliest
comics for The Daily Texan during his college days, where characters have the
ability to manipulate the panels into which they are drawn, to his 2000 novel
Jimmy Corrigan, where its multigenerational storyline abruptly gives way to
cut-out dioramas, instructions to the reader, and other extradiegetic inter-
ruptions. These disruptions bring into question or disallow the long-form,
richly developed storylines aspired toward in contemporary graphic narra-
tives, undercut as they are with the more insensate, adolescent energies con-
ventionally associated with comics.
This pattern is magnified to an almost sublime (or sublimely ridiculous)
level in the fourth cover in the sequence, “Main Course,” which penetrates the
114 DAVID M. BALL
consciousness of the pigeons pictured in the previous three covers. Ware slyly
signals this thematic, tonal, and metatextual shift in the previous comic by
leaving a copy of The New Yorker on the apartment’s side table that turns out
to be the very issue of the magazine represented in this final cover. Indeed,
if the movement of the narrative up until this point has been one of increas-
ing interiorization, unfolding narratives, and interconnections between
characters by way of an increasingly magnified and sensitive vision, this final
gesture holds that vision up to a kind of ridicule. It is a narrative of Penrod
the hen-pecked, nebbish pigeon, forced to forage for food on Thanksgiving
Day despite his misgivings that the historical violence done to turkeys on the
holiday might spill over to all birdkind. Played for laughs, Penrod’s fears are
nonetheless confirmed in the final panel, when it seems imminent that he
will be run down by what is presumably the old man’s car (fig. 7.4), his narra-
tive serving as a mise-en-abyme for the sequence’s larger leitmotifs.
By acceding more readily to the expectations of comics as they are conven-
tionally understood, “Main Course” ironizes and confronts the barriers that
have been traditionally erected to dissociate comics from high cultural pres-
tige. Noted comics theorist Thierry Groensteen has outlined these obstacles,
describing what he terms a “four-fold symbolic handicap”:
All are characteristic of this fourth cover, in opposition to the previous three.
“Main Course” most fully integrates image and text, appearing most recog-
nizably as a comic strip. It emphasizes a more caricatural style, both in its
iconographic, starkly rendered forms and in its antic humor that draws on
para-literary genres such as sitcoms and vaudeville for its social commentar-
ies (particularly its two-dimensional representation of gender). Indeed, some
of Ware’s most direct commentaries on the high art tradition—his conden-
sation of art history from cave drawings to postmodernism, “Our History
of Art” (originally composed for his inclusion in the 2002 Whitney Bien-
nial), as well as his brief history of literary influence from Homer to Joyce
(a cover illustration for Virginia Quarterly Review’s “Writers on Writers” spe-
cial issue)—are rendered in similarly caricatural stick figures, the purported
CHRIS WARE’S GRAPHIC NARRATIVES AS LITERATURE 115
seriousness of the subject deflated by the droll jocularity of the style (Ware
2005, 6–9; Ware 2006b). Penrod’s name also derives from a popular cultural
source, Booth Tarkington’s eponymous collection of boys’ stories (as evi-
denced by the reproduction of the cover of Tarkington’s Penrod in the vast
grid of “Leftovers”), one that, like comics themselves, anticipates a youth
audience. As such, these allusions purposefully cut across the otherwise high
literary references in “Thanksgiving,” including everything from Tolstoy to
Chaucer’s story of Chanticleer in the Nun’s Priest’s Tale.
Taken together, the premium placed here on authorly innovation and
readerly expectations in these four comics, combined with the ambivalence
to contemporary culture, all signal classically modernist concerns. Ware’s
very title, The ACME Novelty Library, represents two high modernist anxieties
simultaneously: the gesture toward radical originality that is itself a conspicu-
ous archaism (in this case of the palette and line of earlier twentieth-century
and Golden-Age-era comics) and the false promises of commercialism in those
same comics. Ware ruthlessly parodies capitalist consumption in a series of
fake advertisements in The ACME Novelty Library, selling such lugubriously
titled merchandise as “Success Brand Snort” and “Genuine Smile.” An ongo-
ing feature of Ware’s is “Tales of Tomorrow,” which imagines a future world
defined entirely by advertising culture, its citizens’ daily routine comprised
of navigating a shimmering, unredeemable consumer culture in a perpetual
state of buyer’s remorse (Ware 2005, 9, 76, 78, 84, 86, 91–93). Above all else,
Ware directs his satirical ire toward this accelerated promise that meaning-
fulness can be purchased on the cheap in the modern age. More so than his
relationship to literary or art historical forebears, it is this deep suspicion of
commercially available, success-oriented commodity capitalism that aligns his
work in a recognizably modernist trajectory (for other important critical con-
siderations of Ware in terms of modernism, see Prager 2003; Worden 2006).
At the same time, I would argue that Ware, like many modernists before
him, recognizes that such an austere distance from commodity culture is
impossible. The very engine of Ware’s characteristically fragmented and
conspicuously difficult narrative in “Thanksgiving,” the serial cover, is also
a consummate marketing strategy. Long used by the comic book industry to
boost sales—back issues of these original issues of The New Yorker sold out
in days—Ware’s serial covers generate consumerism in their very critique of
its practice. Repackaging this narrative as 18½ of The ACME Novelty Library,
Ware also reissued these covers in two differing editions, “Lower East Side,”
a widely available folio of the four covers, and “Upper East Side,” a limited
and signed edition that includes a reproduction of Ware’s sketchbook notes
116 DAVID M. BALL
canvas that seeks to visualize and map the workings of the old man’s mem-
ory. The reader learns that both brothers aspire to be comics artists, a dream
cut short by the older brother “outgrowing” comics and enlisting in the mili-
tary. Several panels of “Leftovers” are devoted to an abortive attempt they
made together (in the vein of Shuster and Siegel and other comics creators)
to script a comic book of their own, these incomplete pages serving as a testa-
ment to the brothers growing apart.
“Leftovers” concludes tragically with the older brother’s death, a trauma
the reader comes to understand as the cause of the old man’s solitary medita-
tion in “Stuffing.” Struck by a jeep in a training accident, the brother’s death
seemingly confirms the tacit war commentary of the second cover, this final
contemplation of the human costs of war an apparent ratification of the
entire sequence’s insistence on the perdurability of trauma and loss. Yet at
almost the same stroke, Penrod’s slapstick demise, his also being struck by
a vehicle, anticipates and flattens the latter tragedy, the unwitting pigeon’s
death unwriting, to some degree, the tragic resonance of the sequence’s end
(fig. 7.5). All that remains of the brother at the conclusion of “Leftovers” is
a letter that arrives after his death, one illustrated with the comics he had
forsaken as a child. Both mute reminder of his loss and insignificant register
of his life, these final caricatures are wholly incommensurate to the tragedy
of his death. Comics are thus both the medium through which his life is so
beautifully told and remembered, as well as the insufficient residue of that
very life.
Resisting even this final word on the narrative of loss, however, Ware
reanimates his world-weary teenager in the collected “Thanksgiving” folio
in an epilogue titled “3mpir3stat3.jpg.” In doing so, he continues to oscil-
late between his somber septuagenarian and his blithely uncaring teenager,
between narratives of a literary texture and their subsequent unraveling. In
the manner of “Leftovers,” this final composition follows a day in her life, as
recorded in her own voice as she updates her MySpace page. Again, her dialog
undoes whatever pretension the comics sequence might have toward literari-
ness. She writes, “OMG I am so xcited . . . today I discovered sugar-free pud-
ding at only 35 cals per cup && I am now like, feeling so good about myself,”
and several panels later, “I’m just so upset that my family has no respect for
me or my personal space at all!! I mean is it really too much to ask?? && then
they have to make everything so supremely gross by commenting on things
that are none of their fucking business, OK??!! && if their [sic] reading
this right now then they deserve it bcz this is really none of their business,
understand??!! NOYFB!!” Clearly, the fickleness of her emotional state and
118 DAVID M. BALL
Fig. 7.6 The teenage girl takes a photograph of the Empire State Building on her cell phone for her MySpace
page. Chris Ware, “3mpir3stat3.jpg,” 2006. Reproduced by permission from Ware 2007, n.p.
CHRIS WARE’S GRAPHIC NARRATIVES AS LITERATURE 119
the core of the entire “Thanksgiving” sequence comes to a head here, conclud-
ing with a final gesture toward the preservation of the image: the teenager
continuing to snap photos in the comic’s final panel. It is one of these pictures
that presumably occupies the second half of the recto of “3mpir3stat3.jpg,” a
companion nightscape of the Empire State Building that stands alongside the
imperiled original. For all of its missed connections and reversals, its ambiva-
lence about the power of the comics medium as literature, “Thanksgiving”
thus ends on a final note of possibility in the virtues of the visual.
This unwriting, this working at odds with itself, I argue, is the hallmark
not only of Ware’s work, but of an entire generation of graphic novelists who
aspire to the status of literature. It is a rhetoric of failure, one of conspicu-
ous difficulty and willed ambivalence learned from literary modernism and
extending both its intellectual anxieties and intellectual rewards (see Ball for
a more complete investigation of Ware’s use of the rhetoric of failure). Early
in his career, Ware stated in an interview: “If one wants to tell stories that
have the richness of life, [comics’] vocabulary is extremely limited. It’s like
trying to use limericks to make literature” (Kidd 1997, 43). Acknowledging
the tensions articulated here—between comics and literature, mass culture
and high art—and the slipperiness of these very distinctions remains the
linchpin for beginning to discuss the role of graphic narratives in the literary
canon. Doing so will not only make important shifts to our understanding of
comics as a vehicle for intellectual work, but will also place Chris Ware at the
center of that renewed appreciation.
NOTES
I have benefited greatly from conversations and debates with students, colleagues, and
friends about my interpretation of Ware’s work, including audiences at Dickinson College,
Princeton University, and the narrative fiction panel on the theme of “text and image”
at the 2007 Modern Language Association conference. I am particularly indebted to my
conversations with Martha Kuhlman, Elizabeth Lee, and Benjamin Widiss.
1. Nomenclature has proven a vexed question for comics/comix/graphic novel/graphic
narrative scholars, as discussed in the introduction. Without going into exhaustive detail,
“comics” is the preferred term by contemporary authors in the medium to distinguish
their distinctive use of words and pictures presented in sequence to give the illusion of
temporal and spatial progression. By the term “graphic narrative,” I mean to indicate the
recent trend of comics artists to produce comics with the weight and import of literary
fiction, including much of the nonfictional and short-form work for which the term
“graphic novel” proves overly narrow.
CHRIS WARE’S GRAPHIC NARRATIVES AS LITERATURE 121
2. My focus here on Ware’s import to literary history and periodization is not meant
to discount the other disciplines with which his work makes important interventions: art
history, architecture, American music, and so forth. For the full range of Ware’s reach into
these contiguous fields, see Ball and Kuhlman 2010.
3. The terms “modernism” and “postmodernism” have generated decades of critical
debate and volumes of exegetical labors. My investment in these terms for the purposes
of this essay is in tracing the American literary canon’s shifting investment in popular
cultural and mass media emanations. For a particularly lucid explanation of the modern/
postmodern distinction, and its many complications, see Harvey 1990.
4. The most recent edition of The Heath Anthology of American Literature (Volume E
Contemporary Period: 1945 to the Present) has followed suit, including graphic narratives
by Spiegelman, Barry, Alison Bechdel, Joe Sacco, and Ware himself.
5. For the most part, the proximity between Herriman’s work (and the early-
twentieth-century corpus of American comics more generally) and the aesthetic and
intellectual achievements of American modernism has gone largely unrecognized by both
literary and comics scholars. An important exception to this critical neglect is Inge 1990,
41–57. Contemporary graphic novelists, however, have shown a keen and fanciful interest
in revisiting these intersections. See Jason 2006; Bertozzi 2007.
6. Rudolph Dirks was not the only comics-author-cum-fine-artist in this period with
reach into the emerging discourse of modernism. George Luks, another member of the
ashcan school and author of The Yellow Kid (which was continued in Joseph Pulitzer’s
The New York World when Richard Outcault was hired by William Randolph Hearst’s rival
publication The New York Journal), also had works exhibited in the Armory Show of 1913.
For the creative interplay between fine art and comics, see Zurier 2006, 181–245. Lyonel
Feininger also straddled the two worlds of comics and artistic modernism, drawing
the short-lived strips The Kin-der Kids and Wee Willie Winkie’s World (in The Chicago
Tribune between the years of 1906 and 1907), both of which are notable for a graphic
experimentation that informed Feininger’s artistic career. See the sections on Feininger
in Carlin, Karasik, and Walker 2005, 37–41, 187–93.
7. Unless indicated otherwise, all quotations and figures are from this edition.
Limitations of space and the cost of reproduction preclude reproducing this sequence in
its entirety, and without this visual reference many of the claims I make here will lose
their full force. As this volume is going to press, high-quality scans of these comics can
also be seen at the “ACME Novelty Archive” website, an unofficial yet highly valuable
treasure trove of Ware’s work. See http://www.acmenoveltyarchive.org/item.php?item_
no=556 [accessed 24 June 2008]. The entire series, minus “3mpir3stat3.jpg,” has also been
reprinted in Houghton Mifflin’s Best American Comics 2008.
8. Ware himself has used Nabokov’s interviews on literature as an analogue to his
own theories of graphic composition. See the epigraphs to his introductory essay in
McSweeney’s 13.
9. See http://www.acmenoveltyarchive.org/item.php?item_no=316 [accessed 24 June
2008].
10. The most common etymology of “emo” is as a contraction for “emotional
hardcore,” a genre of brooding punk rock acts whose fans cultivate an introspective,
angst-ridden aesthetic that conveys a similarly dissociative world view.
122 DAVID M. BALL
11. The focus on missed human connections, especially with respect to shared
architectural spaces, can be said to be a leitmotif of Ware’s entire oeuvre. Jimmy Corrigan
turns at the end on the revelation, withheld from both the main characters and the
inattentive reader, that the title character is genealogically related to the adopted
daughter of his until-recently-absent father, a revelation that raises knotty questions of
genealogy, race, and family history acknowledged only obliquely within the frame of the
narrative. Similarly, Ware’s novel-in-progress, “Building Stories”—published variously
in the Chicago Reader (2002–2006), The New York Times Magazine (2005–2006), and The
ACME Novelty Library 16 and 18—relates the interconnected lives of tenants in the
same Chicago brownstone, yet refuses an acknowledgment of those connections to his
characters.
12. Purchasers of “Upper East Side” are likewise reassured: “A ‘street’ version of
this portfolio, in which the mass-produced images are carelessly folded and bent into
a cardboard wrapper nowhere approaching the exquisite beauty and drawing room
graciousness of this edition (to say nothing of being shrinkwrapped and made available
to commoners in bookshops and kiosks with no eye toward protecting their patronage’s
investments or liquid assets) / {i.e., the ‘Lower East Side’ model} / is available to
interested art students, layreaders and those who simply don’t appreciate the finer things
in life and whose interests are transitory, easily flummoxed or otherwise capricious.”
13. That Ware’s other novel-in-progress, “Rusty Brown,” takes as its main characters
two comics collectors indicates the degree of Ware’s interest in laying bare the economic
substrate of his chosen medium. See The ACME Novelty Library 16, 17, and 19. Ware
himself is an avid and accomplished collector, the connections between his work and
his collections serving as the organizing theme of his inclusion in the 2008 exhibition
“ReSOURCE” at the Hite Art Institute of the University of Louisville. See Linn 2008.
WORKS CITED
Baetens, Jan, and Ari J. Blatt, eds. 2008. Yale French Studies: Writing and the Image Today
114.
Ball, David M. 2010. Chris Ware’s Failures. In The Comics of Chris Ware: Drawing Is a Way of
Thinking, ed. David M. Ball and Martha Kuhlman, n.pag. Jackson, MS: University Press
of Mississippi.
Ball, David M. and Martha Kuhlman, eds. 2010. The Comics of Chris Ware: Drawing Is a Way
of Thinking. Jackson, MS: University Press of Mississippi.
Bertozzi, Nick. 2007. The Salon. New York: St. Martin’s Griffin.
Carlin, John, Paul Karasik, and Brian Walker, eds. 2005. Masters of American Comics. New
Haven: Yale University Press.
Chute, Hillary. 2008. Comics as Literature? Reading Graphic Narrative. PMLA 123(2):
452–65.
Chute, Hillary, and Marianne DeKoven, eds. 2006. Modern Fiction Studies Special Issue:
Graphic Narrative 52(4).
Clark, T. J. 2000. Origins of the Present Crisis. New Left Review 2: 85–96.
Cohen, Josh. 1998. Spectacular Allegories: Postmodern American Writing and the Politics of
Seeing. London: Pluto Press.
CHRIS WARE’S GRAPHIC NARRATIVES AS LITERATURE 123
Jim Woodring was born in Los Angeles in 1952. His early work
found print in various alternative publications such as The Los Angeles Free
Press. During his time working in an LA animation studio, he self-published
the first issue of Jim in 1980. This “illustrated autojournal” was a collection
of images and comics that Woodring professes is based on the hallucinations
of his childhood. The comics publisher Fantagraphics later published Jim as
a comics magazine, the success of which led to Woodring leaving his job as
an animator and becoming a full-time comics writer and artist. His work has
since been printed in a variety of Fantagraphics comics, as well as in other
publishers’ comics, periodicals, and magazines, such as the Kenyon Review,
Heavy Metal, and World Art Magazine.
Since 1991, his most notable creations have been the characters in his comic
Frank. Frank inhabits a surreal and macabre world where parallel dimensions
and physical laws bend and collapse, and a dramatic cast of animals, impos-
sibly disfigured humans, and personifications of abstract concepts murder,
eat, enslave, and love one another.
The following is a summary of an interview conducted by telephone on
November 6, 2007.
124
INTERVIEW: JIM WOODRING 125
better than I do. I love a mystery. If the meaning of a story comes to me while
I’m writing it I will usually abandon it as too obvious. If I have to understand,
let the understanding come when the thing is finished. There are some stories
I still don’t understand, thank God.
PW: You seem very at ease with other creative people coming along and tak-
ing these characters and making them play out what they see in them.
JW: Completely. It makes me feel good and sort of proud that some people
get so much out of Frank.
PW: In December 2006, you were awarded a United States Artists Fellowship:
nearly a year on, has that award changed the way you look at your work? Gen-
erally, do you think awards and things like that change one’s status within the
comic industry?
JW: It hasn’t changed the way I look at my work. It’s an honor, obviously, but
more importantly it’s money. I can’t really tell you how I make a living. I work,
126 INTERVIEW: JIM WOODRING
and the money comes from somewhere, from art sales, licensing, royalties,
and the occasional windfall.
Being a USA Fellow hasn’t affected my professional life, as far as fans and
fellow creators are concerned. All they care about is whether the work—
anyone’s work—is good. Generally speaking prizes and honors help the indi-
vidual recipients hook up with larger opportunities in the outside world . . .
movie deals, lecture tours, that sort of thing.
PW: Are there other ways in which you recognize your work being acknowl-
edged? Do you go into comic book stores, and if you do, do you look for
where Frank is positioned and think about where your work sits within the
industry?
JW: You know, when I set out to be an artist and tried to determine what
I wanted to accomplish, I set my sights rather low. I wanted to be a cult
artist, with a small but enthusiastic audience. Most of the artists I’ve
loved have been intense individuals whose work had a limited but power-
ful appeal... Alfred Jarry rather than Hemingway. I guess I’ve succeeded
at that. I have a small audience but they really get it. Letters and notes
from these people are what make me feel I’ve done what I wanted. That and
original art sales.
I don’t know if you know the British television series The I.T. Crowd but the
room where the geeks live is decorated with Frank posters and toys, among
other cartoon ephemera. Chosen for their cult appeal, I guess. That sort of
thing does give me a thrill. I have heard about things like someone going
around Dublin stenciling Frank on walls; I guess I enjoy that sense that the
work is out there.
I don’t go into comic book stores very often, but I do look for whether they
have my books, and they often aren’t there. If they are, they are usually in the
grim little corner most comics shops have reserved for “alternative comics.”
I occupy exactly the niche I set out to: the cult artist.
PW: Do you think that the way the media looks at comic creators has changed
since you have been working in the medium? Do you think this will remain
constant?
JW: Boy, that’s a good question. During the 1990s, we were all asking when
would comics get the recognition they deserve? People were doing all this
great work, and there was a cliché that every time an article on a good comic
book came out the headline would be “Zap! Pow! Comics aren’t for kids any
more!” That was the sort of recognition they received. Comics were not being
INTERVIEW: JIM WOODRING 127
reviewed in The New York Times, they were not being taken seriously outside
the comics field, except for Maus and maybe Watchmen and Dark Knight.
That’s changed now: The New York Times does review collections of comics.
Comics are seen as a type of literature, they are well represented in book-
stores. Chris Ware was the one who made comics become prestigious as beau-
tiful objects that could also be read. Right at the moment there is a glut of
beautiful-looking new cartoon books, all thanks to Chris Ware.
I’m guessing that having become so established, comics, or graphic novels
if you want to call them that, are here to stay as permanently as humor books
and art books.
PW: Increasingly it seems that comic series are being released as graphic nov-
els exclusively because that makes more financial sense than being distrib-
uted as a finite series of individual comic issues first. Do you think the fact
that the graphic novel has become the dominant outlet for some of the most
interesting comics will have a knock-on effect for the kinds of comics being
produced?
JW: I think there is a growing resentment among comics readers of series
that are designed to come out as pamphlets and are later collected into one
book. People often skip the pamphlets and wait for the inevitable collection,
and who can blame them? But it’s tough on the cartoonist who has to some-
how make a living while working for half a year on a single book which will
not likely compensate them in sales revenue.
Most of the most prestigious graphic novels—I dislike that term—have
been long and somewhat gloomy realist stories. I think some people set out
to emulate that. Personally I seldom see new comics I am interested in: even
though I am attracted by the handsomeness of the books on the shelf, the
actual stories seldom capture my attention. I think comics haven’t necessar-
ily gotten better, they just look better on the shelf. Will great comics live like
literature does? Cartoonists tend to be swallowed up by the sands of time.
the great ones—Herriman, McCay, Segar, Barks, all those guys—even though
they may be hard to find. Right now there seems to be a push to beatify Frank
King for Gasoline Alley. There’s a huge new collection of his Sunday pages.
They’re beautiful and they deserve to be preserved, but there is something
deflating about it for me, as if this childhood pleasure were being taken from
me and priced beyond my means, which it has.
PW: OK. You did mention that there are some creators you think are doing
really good work that don’t get recognized at the moment.
JW: Well, for example, Kim Deitch. He should be a lot more popular. Really,
though, I feel the marketplace is the final arbiter. A lot of what I consider
great work goes underappreciated, but there’s usually a discernable reason
for that. Some things are just too rarefied to be understood by everyone, like
Krazy Kat. Some are too rough, like Ivan Brunetti’s Schizo. I love Brunetti’s
work and I feel the world would be a better place if it were better appreciated,
but I can see why it isn’t.
PW: It’s really interesting you should mention Kim Deitch, because he is
someone whose work comic academics have been interested in (see Gardner
2006). And someone like Chris Ware, who is swallowing up a lot of attention
in universities. Academics are writing about comics more than ever, and
talking to people at conferences, there’s a general feeling that sometime
in the next five years [in the UK] we will see masters’ degrees in comics,
and we will see dedicated courses within undergraduate degree programs
on the graphic novel. The history of comics often seems to have—you men-
tioned it before—its “next big thing” moment, that this is it, we’re finally
through the door to cultural acceptance—and as soon as you’re through the
door there is another one ten yards up the road. It will be interesting to see
whether comic scholarship will do the same thing: a motley collection of
scholars say in five years’ time they’ll be courses on comics, but will there
be courses on comics? Or just a cycle of anticipation that is built in [to the
study of the medium]?
JW: That is interesting. Are you aware of the controversy over David Hock-
ney’s suggestion that the Dutch Masters must have used optical projections?
PW: It does strike me that an enormous amount of comic book artists work-
ing today, as it has been throughout the history of American comics, not
130 INTERVIEW: JIM WOODRING
many artists can afford “just” to be comic artists. The comic work they do is a
real balancing act between what they want to do and what pays the rent.
JW: That’s true. Making a living doing comics isn’t easy. During the 1990s I’d
spend three or four months doing a comic book and get fifteen hundred dol-
lars for it. Real income had to be generated in other ways. I was lucky enough
to get other jobs. We were able to hang on to our house by the skin of our
teeth.
PW: There are not many cultural media where an artist might see his work
being reviewed in The New York Times and still have to sell things just to pay
the bills. Do you think comics are being read and reviewed like never before,
but the economic status of creators is still pretty dire?
JW: Well, I get the feeling that cartoonists are finding it easier to make money
now because there are more opportunities. Partially because of the academic
interest, people can work around the country, they can give lectures; also
they’re in demand as minor celebrities. They can teach.
PW: So the renewed public status of comics does have a beneficial knock-on
effect in that sense?
JW: Oh I think so.
PW: At the same time, some of the most well-known comics explicitly
address the “big events”—the “high-falutin’” stuff. Do you think that sets out
in advance who is going to read those comics?
JW: Well, firstly, could you name a few?
INTERVIEW: JIM WOODRING 131
PW: Maus would be one example; From Hell; in some ways, Jimmy Corrigan.
JW: Well, those are “graphic novels.” No, you have me there. I just have preju-
dices, I guess. There’s something ironic about a big weighty slog of a comic
book. And in many of them the cartooning is not very engaging. But I can’t
say a word against such achievements. I just have prejudices.
R. Crumb manages to be heavy and frolicsome at the same time.
PW: Do you think he’s more appreciated by cartoonists and comic creators
than comic readers more generally?
JW: Yeah. It’s appalling how many comics enthusiasts don’t know or care to
know about R. Crumb.
I think books like Persepolis are going to appear more and more. Histori-
cally relevant personal accounts. Joe Sacco is a pioneer. There will always be
an interest in that sort of thing. People will buy those books because of what
they are about. If Maus had been about something other than the Holocaust,
how successful would it have been?
PW: I can see that. It is strips like Gasoline Alley, Krazy Kat, and Peanuts, as
soon as they get packaged in deluxe editions, you can’t look at them in the
same way, I think.
JW: Yeah. Comics are best enjoyed in their modesty and humility. A private
joy. There is a pleasure in finding large pleasure in small things, and now, you
know, you’re shelling out a lot of money for these editions and the expecta-
tion is that much greater.
PW: That “pleasure in finding large pleasure in small things,” in comics that
used to be a profound part of the experience. They weren’t in Borders, they
were something you had to make a trip to the comic shop to see, or something
you had to root around for, and as that changes maybe the pleasures we find
in them changes too.
JW: Right. Pamphlet comics are disappearing and being replaced by $30
books. On the other hand this has revitalized the industry—and brought
new levels of whining! Right now we’ve got what we wanted.
It was hard to imagine comics would come to be seen as a fine art form.
Take Gilbert Hernandez and Love and Rockets. Back in the 1980s, it was
132 INTERVIEW: JIM WOODRING
WORKS CITED
Brunetti, Ivan. 2007. Cartooning: Philosophy and Practice. Booklet accompanying the
journal Comic Art 9.
Gardner, Jared. 2006. Archives, Collectors, and the New Media Work of Comics. Modern
Fiction Studies 52(4): 787–806.
Hockney, David. 2006. Secret Knowledge: Rediscovering the Lost Techniques of the Old
Masters. London: Thames & Hudson. Originally published in 2001.
Lanier, Chris. N.d. Comics and the “Fine Art” Shuffle. Chrislanier.com. http://www
.chrislanier.com/yerba_big.jpg [accessed 11 Nov. 2007].
Visions of Frank. 2005. Various directors. DVD. Presspop.
IV: Creative Difference:
Comics Creators
and Identity Politics
This page intentionally left blank
CHAPTER EIGHT
Questions of “Contemporary
Women’s Comics”
—PAUL WILLIAMS
135
136 PAUL WILLIAMS
equally important, it illustrates that women’s comics are not a radical inno-
vation: they exist on a historical continuum of women’s comics going back
to the 1930s. However, this compels greater critical attention rather than
finalizing “once and for all” the place of women’s comics in the industry’s
history. The three questions structuring this chapter pick at the term “con-
temporary women’s comics” and indicate the complexity of approaching com-
ics creators and readers with the framework of gender: how “contemporary”
are “contemporary women’s comics”? Who are the “women” in “contempo-
rary women’s comics”? What are the material forms of these “contemporary
women’s comics” and how do different material forms imply certain reading
communities?
The importance of these questions is as follows: they are not only relevant
to contemporary women’s comics but they encapsulate tensions in the field
of North American comics more generally. This demonstrates the centrality
of women’s comics within contemporary comics culture, not as a peripheral
presence to be “bolted on” to an understanding of the medium in a falla-
ciously inclusive gesture. In defining the terms of that centrality we begin to
reevaluate our (invisibly male-centered) paradigm for comics history and the
constitution of “women’s comics” within that history (see related discussions
in art history in Pollock 1988, 8–9). The icons and themes of women’s com-
ics in the early to mid-twentieth century have often been revisited since the
1980s, and a genealogy of comics articulating feminist political positions is
outlined in the first section of this chapter.
In the 1970s, the political project of the women’s movement could be dis-
cerned in the academic study of other forms of visual culture. John Berger’s
theorization of the gendering of spectatorship in Ways of Seeing (1972) was
an early move in bringing the insights of feminism into the field of art his-
tory, a conjunction that percolated through the decade (Pollock 1988, 1–17).
In film studies, Laura Mulvey’s article, “Visual Pleasure and Narrative Cin-
ema” (1975), became a foundational text in the critical interrogation of clas-
sical narrative cinema as offering a masculine heterosexual gaze that frames
women as objects of pleasure and spectacle for the voyeur peeping into the
diegesis. Unsurprisingly, the women’s comics of the 1970s were inspired by the
same questions of gender, politics, and visual representation—unsurprising
because feminism already “regarded ideas, language and images as crucial in
shaping women’s (and men’s) lives” (Kuhn 1985, 2). Annette Kuhn cites the
demonstrations staged against the Miss America contest in 1968, which femi-
nists protested “on grounds that it promoted an impossible image of ideal
womanhood, and was complicit in the widespread idea that all women—not
QUESTIONS OF “CONTEMPORARY WOMEN’S COMICS” 137
the entry of female labor into traditionally male jobs in order to permit mass
enlistment by men into the armed forces during World War Two. Marston’s
emancipatory attitude towards women was compressed into this popular
female character: Lillian S. Robinson has observed Marston held an eccentric
feminism “marked by a belief in women’s essential moral superiority, com-
bined with a demand for the equality of opportunity that would permit physi-
cal strength and social power to become feminine attributes alongside that
superiority” (2004, 45). Writing in the American Scholar, Marston bemoaned
that the “feminine archetype lacks force, strength, and power” (1943–44,
42), and Wonder Woman came with the caption “fighting fearlessly for down-
trodden women and children, in a man-made world.” Nonetheless, numerous
critics have commented on the exploitative visual language of sexual fetish
at work in Wonder Woman: “stories were rife with suggestive sadomasochistic
images like bondage, masters and slaves, and men grovelling at the feet of
women” (Wright 2003, 21; see also Sabin 1996, 88).
The female underground comix creators of the 1970s and 1980s were
inspired by these million-selling comics. That heritage of female characters
was evident from the anthology which began the women’s comix movement,
It Ain’t Me Babe: Olive Oyl, Little Lulu, Wonder Woman, and Sheena march
across the cover with their fists held up militantly. It Ain’t Me Babe was origi-
nally an underground feminist magazine from 1970, featuring cartoon covers
and comic strips. Later that year, the collective behind the newspaper pro-
duced a comix anthology under the same title, subtitled “Women’s Libera-
tion.” In one strip, various female comics characters inferior or peripheral in
their original publication contexts (Daisy Duck and Supergirl, for example)
rise up against their male counterparts. The potential for women’s liberation
that Robinson reads into Wonder Woman was realized by those preexisting
female characters appropriated in It Ain’t Me Babe.
This comic was marshaled by one of the artists from the newspaper, Trina
Robbins, a founding member of the Wimmen’s Comix Collective in San Fran-
cisco in 1972. The anthology they produced, Wimmen’s Comix (1972–1992), fea-
tured many influential female creators working into the twenty-first century:
Robbins herself, Lee Marrs, Melinda Gebbie, Aline Kominsky, Diane Noomin,
and Roberta Gregory. Another women’s comix publishing company—Nanny
Goat Productions—produced a series of anthologies, including Tits & Clits
(1972–1987) and Abortion Eve (1973). As with the majority of underground
comics from this era, these titles depicted countercultural practices (“free
love” and illegal drug-taking, for example), frankly represented taboo subject
matter (such as abortion), and were distributed and sold at a distance from
QUESTIONS OF “CONTEMPORARY WOMEN’S COMICS” 139
the newsstands (through the mail and in the “head shops” selling psychedelic
merchandise and drug paraphernalia) (Robbins 1999, 87–92).
Advancing the militancy of It Ain’t Me Babe, the women on Gebbie’s cover
for Wimmen’s Comix 7 (1976) brandish knives and shotguns as a man lies
dead beneath them. While Kominsky and Noomin contributed to the early
issues of Wimmen’s Comix, Noomin recounts that her last contribution to the
anthology for ten years was in 1974. Why?
I think maybe the Wimmin’s Comix Collective took the path that many
women’s or political collectives do over the years and became a hot-bed
of bickering and power plays. Aline and I found ourselves on one side of
a power play and we decided. “Well, fuck you, we’ll do our own comic.”
Basically, we felt that our type of humor was self-deprecating and ironic
and that what they were pushing for in the name of feminism and politi-
cal correctness was a sort of self-aggrandizing and idealistic view of
women as a super-race. We preferred to have our flaws and show them
(Noomin 2004).
Consequently, Kominsky and Noomin started their own title in 1976, Twisted
Sisters, whose unselfconscious autobiographical openness (the first issue fea-
tured Kominsky’s depiction of herself on the toilet) was shared by the 1990s
comics memoirists discussed in section three of this chapter.
Wimmin’s Comix ceased publication with 17 (1992), citing apathy on behalf
of retailers towards women’s comix. “What a waste of time and energy. For-
get it” (Qtd. in Robbins 1999, 115). However, women’s comics appeared to
have entered a new period in the early 1990s, partly a result of an elective
affinity with a kindred movement in popular music. The last twenty years of
women’s comics exist in dialogue with the history of women’s comics pre-
ceding it: for instance, a national organization, Friends of Lulu, formed in
the 1990s to “increase female readership of comics” and “promote the work
of women in comics” adopted Little Lulu as its mascot. This organization
does not espouse the militant, sometimes anti-male sentiment of 1970s
women’s comix. Its goal, as expressed on the website, is an “expanded female
reader base” contributing to greater comics sales. This particular “women’s
movement” in comics is working in the interests of the medium as whole by
repositioning it back at the center of North American reading habits: in this
instance a residual sense of women’s comics’ marginality coexists with an
interpretation of women’s comics as (potentially) a “mainstream” commer-
cial product.
140 PAUL WILLIAMS
Scrutinizing the class, ethnicity, and sexuality of the “women” it spoke for,
feminism has complicated the assumption that “women” are a monolithic,
homogeneous whole (see Rich 1998). This new orthodoxy in the academic
feminist movement has generated its own reflexive positions. If the project
of women’s emancipation has absorbed the key criticism that the first-wave
feminist movement was dominated (politically, at least) by white, middle-
class heterosexual women, what (if anything) links localized sites of activism
against sexism, misogyny, and the subordinate status of women?
Studying contemporary women’s comics with these issues in mind, for
many creators this localization of gender roles underpins their graphic narra-
tive. This is partly because the field of reception in North America has absorbed
international successes in women’s comics, notably Marjane Satrapi’s Persepo-
lis (originally published in France between 2000 and 2003, and now on numer-
ous university reading lists). Satrapi was born in Iran in 1969 and grew up in
Tehran (experiences on which Persepolis is based), and currently lives in Paris.
She has written for The New York Times and The New Yorker, and her graphic
novel Embroideries (2005) visualizes Iranian women’s conversations about
their sex lives. In a society where women are pressured to remain chaste until
marriage, these conversations include advice on how to fake one’s virginity:
social convention and the self-representation of the female body converge in a
way neatly illustrating the localized nature of this issue.
In conjunction with Satrapi’s outlining of the self-policing of female sexu-
ality in Iran is her avowed commitment to a universal humanism contesting
masculine-orientated cultural codes determining female actions. In the fol-
lowing example Satrapi’s position is questioned by journalist Deborah Solo-
mon who argues the prescriptions of female appearance in Tehran are more
heinous than in New York:
SOLOMON: Are you suggesting that veiling and unveiling women are
equally reductive? I disagree.
SATRAPI: We have to look at ourselves here [the USA] also. Why do all
the women get plastic surgery? Why? Why? (Solomon 2007)
For Solomon not all inequalities are equal, but through Satrapi’s humanist
lens there can be no prioritizing of female humiliation. This chimes with a
universal humanism whereby the degradation of any human being is intoler-
able, and any strategic targeting of inequality is unethical because it starts
from a position of cultural difference where there is only essential humanness.
Matching Satrapi’s disinclination to see herself “as a feminist,” in Persepolis
her character tries to put into practice the theory of postwar French feminist
existentialist Simone de Beauvoir: if women urinated standing up like men
their perception of life would change. “It ran lightly down my left leg. It was
a little disgusting.” This unsuccessful experiment in feminist consciousness
leads Satrapi to conclude she is not yet liberated. In this instance the bold
promises of feminism lose out to the humbling nature of the female body.
Theresa M. Tensuan has argued that, like Satrapi in Persepolis, the Ameri-
can comics creator Lynda Barry in One! Hundred! Demons! (2002) depicts a
version of her adolescent self moving from “immaturity” to “maturity,” and
consequently readers are able to discern the imposition of a normative frame-
work of social order. Opening up the tensions that lie between the two states,
Barry questions the social codes and communal assumptions that engender
“limiting” roles, perhaps especially for women (Tensuan 2006, 954). Tensuan
considers the short narrative of “Girlness” in One! Hundred! Demons! and its
exploration of why Barry was a “tomboy” and not a “very girlish girl.” Barry
hypothesizes that the answer lies in environmental influences: “clothes, toys,
and hair. The Girlish Girls had a lot of these things. Even their dolls had pretty
clothes, teeny toys, and long, combable, fixable hair. If I had these things,
would I have been a girlish girl too?”1 This suggests that in Barry’s work the
construction of gender lies in the processes of acculturation that often remain
invisible, whereas in this (admittedly slender) example from Persepolis, bio-
logical determinants are crucial and potentially limiting.
One of the most memorable female comics creators of the contemporary
era, Julie Doucet self-published her notorious Dirty Plotte as a mini-comic
in 1987 while she studied at art school in Montreal (it would be published
full-size by Montreal’s Drawn & Quarterly). Her choice of title continues the
theme of the localization of the experience of gender difference: “plotte” is
French slang for “cunt,” and in Dirty Plotte Doucet explains how the word’s
meaning is anatomical and offensive—offensive when men in the street use
142 PAUL WILLIAMS
process the implicit masculine audience of Fantagraphics’s Eros line (and its
corollary, the exclusion of women readers). Also at stake are issues of art,
alienation, and labor discussed elsewhere in this collection.
Gregory presents herself as the production-line comic-book worker operat-
ing under intrusive editorial pressure as regards “material” in the production
of commercial texts that Gregory-as-proletarian finds creatively unreward-
ing and seeks to distance herself from as producer. Writing and drawing
Bitchy Bitch is specifically the efforts of a worker in the sex comics indus-
try to redeem the labor that sickens her, efforts that take comic book form
in order to address the particularly gendered terms with which this worker
understands the degradation of their alienated productivity, shadowing the
theoretical position of feminist art history that “art objects” are commodi-
ties aimed at specific (perhaps gendered) consumers making meaning in the
context of social practices (Pollock 1988, 6–7).
Returning to the question that began this section—is there a shared
political agenda across these comics? Satrapi shrugs off being identified as a
“feminist,” and further complicating the “women” in contemporary women’s
comics, some women’s comics have male creators, such as Jaime and Gilbert
Hernandez’s series Love and Rockets (1981–present). Both Hernandez brothers
consider the role of women in their respective societies. Taking an example
from Jaime’s story, “House of Raging Women,” the situation of female wres-
tlers Rena Titañon and Pepper Martinez is an explicit analogy for the degrad-
ing manifestations of those gender roles. Pepper comments on the abuse they
endure in the ring from male spectators: “Rena’s had to put up with it her
whole career. I’m sure she’s heard worse . . . . All female grapplers are treated
shitty, villain or not. I mean, haven’t you ever been walking down the street
and a carload of guys drives by and shouts all kinds of stupid, obnoxious shit?”
The abuse Rena suffers in the ring is the microcosm of a society where women
are under the constant public judgment and surveillance of men.
There does seem to be a recurrent trend of bearing witness and refusing
to allow violence, words, and exclusions directed against women to remain
invisible. Drawing the experience of these barriers and prohibitions, whether
the creators are male or female, may make all of the above “women’s comics,”
part of what feminist bell hooks has termed “an oppositional gaze. By coura-
geously looking, we defiantly declared: ‘Not only will I stare. I want my look
to change reality’” (hooks 1992, 116). It may be overambitious to make too
great a claim for the common ground of experience between female workers
in the sex comic industry and in the wrestling business, between U.S., Latina,
Iranian, and French-Canadian women, but all of these comics visualize how
144 PAUL WILLIAMS
women face legal, religious, cultural, and economic barriers because of their
gender and sexuality. Many of these comics also celebrate female creativity
and the strategies of physical and psychic survival women have fostered. If
one is to retain the idea of “women’s comics” and their contribution to the
women’s movement, it would have to accommodate the role of these comics
in that witnessing process.
describes: “The point IS that the zine provides a forum in which to have your
ideas put into print and distributed across the country to people who actually
give a dam [sic] about what you’re saying” (Qtd. in Triggs 2000, 36).
In the early 1990s, the loosely autobiographical work of Jessica Abel was
one (very successful) example of the kind of mini-comics being produced.
An avowed feminist, Abel’s covers for Artbabe repeatedly show the charac-
ter of Artbabe looking straight at the reader. One effect of this is to prevent
the reader from thinking they are spying unnoticed on Artbabe’s life as she
unknowingly amuses us (and Artbabe does not feature inside the comics
that bear her name). As Angel summarizes about the audience for her own
fanzines, she writes for girls “who want something to call their own, where
they’re not treated as male entertainment slaves” (Qtd. in Sabin and Triggs
2000, 102). Rejecting a feminine identity based on being visualized as an
object of pleasure for men to gaze upon (Berger 1972, 47, 51), Artbabe returns
the reader’s gaze. The cover of Artbabe 4 (1995, when this title was self-
published) features Artbabe flexing an impressive bicep, offering an alluring
image because of the strength and autonomy she conveys.
As well as fanzine work, Abel published 50 copies of the first issue of Art-
babe, which was self-published as a full-size, professionally printed comic in
1996 and then published by Fantagraphics in 1997. Abel is best known for her
graphic novel La Perdida (serialized 2001–2005, published as a collection 2006)
(Ishola 2007, 31; see also Robbins 1999, 127–28). Abel’s comics have traversed
the spectrum of materiality, and in 1999 Artbabe took the optimal format
for mini-comic distribution, the “missive device.” These were comics designed
to be sealed and sent in the mail, published by the UK small press company
Slab-O-Concrete, saving even the cost of packaging. Artbabe in “Pigskin vs.
Paintbrush!” was printed in this format, with Artbabe on the cover looking
wryly at the reader, dressed in an American Football uniform, and held aloft
by male football players. For postal workers handling this missive device, the
cover encapsulates the “straggle-haired” attraction of Artbabe, immersed in
life as it unfolds, with a stylized and stylish take on the action—after all, “She
puts the “arty” in “Party” (Sabin and Triggs 2000, 26).
It is notable that Abel’s literary credentials are sufficiently established
for her to be the subject of an individual “Artist Profile” in a special edition
of World Literature Today dedicated to Graphic Literature, published in 2007
by the University of Oklahoma. Discussed elsewhere in this volume, the
ascendancy of the graphic novel as a function of the publishing industry has
entailed a continuing repackaging of comics writers and artists as creators
of literature: Abel’s selected works in her “Artist Profile” lists collections and
QUESTIONS OF “CONTEMPORARY WOMEN’S COMICS” 147
CONCLUSION
NOTES
1. Tensuan links Barry to Alison Bechdel for their shared use of marginal figures
to understand how gender and sexuality are formulated under the pressure of social
convention (2006, 951). Bechdel’s graphic novel, Fun Home: A Family Tragicomic (2006),
meditates on the suicide of her father, a closet gay, a few months after Alison’s coming out.
WORKS CITED
Chute, Hillary. 2006. An Interview with Alison Bechdel. Modern Fiction Studies 52(4):
1004–13.
Gilbert, Sandra M., and Susan Gubar. 1979. The Madwoman in the Attic: The Woman Writer
and the Nineteenth-Century Literary Imagination. New Haven: Yale University Press.
hooks, bell. 1992. Black Looks: Race and Representation. Boston: South End Press.
Ishola, Olubunmi. 2007. Artist Profile: Jessica Abel. World Literature Today 81(2): 31.
Klein, Melissa. 1997. Duality and Redefinition: Young Feminism and the Alternative Music
Community. In Third Wave Agenda: Being Feminist, Doing Feminism, ed. Leslie Heywood
and Jennifer Drake, 207–25. Minneapolis: The University of Minnesota Press.
Kuhn, Annette. 1985. The Power of the Image: Essays on Representation and Sexuality.
London: Routledge.
Marston, William Moulton. 1943–44. Why 100,000,000 Americans Read Comics.
American Scholar 13: 35–44.
Mulvey, Laura. 1975. Visual Pleasure and Narrative Cinema. Screen 16(3): 6–18.
Noomin, Diane. 2004. Wimmin and Comix. ImageTexT: Interdisciplinary Comics Studies
1(2). http://www.english.ufl.edu/imagetext/archives/v1_2/noomin/index.shtml
[accessed 16 Mar. 2009].
Pollock, Griselda. 1988. Vision and Difference: Femininity, Feminism and Histories of Art.
London: Routledge.
Rich, Adrienne. 1998. Notes Toward a Politics of Location. In Literary Theory: An
Anthology, ed. Julie Rivkin and Michael Ryan, 637–49. Oxford: Blackwell. Originally
published in 1986.
Robbins, Trina. 1999. Girls to Grrrlz: A History of Women’s Comics from Teens to Zines. San
Francisco: Chronicle Books.
Robinson, Lillian S. 2004. Wonder Women: Feminism and Superheroes. New York: Routledge.
Sabin, Roger. 1996. Comics, Comix & Graphic Novels. London: Phaidon Press.
Sabin, Roger, and Teal Triggs, eds. [2000]. Below Critical Radar: Fanzines and Alternative
Comics from 1976 to now. Hove: Slab-O-Concrete Publications.
Solomon, Deborah. 2007. Revolutionary Spirit: Interview with Marjane Satrapi. The
New York Times. http://www.nytimes.com/2007/10/21/magazine/21wwwln-Q4-t
.html?ref=magazine [accessed 1 Aug. 2008].
Tensuan, Theresa M. 2006. Comic Visions and Revisions in the Work of Lynda Barry and
Marjane Satrapi. Modern Fiction Studies 52(4): 947–64.
Triggs, Teal. [2000]. Liberated Spaces: Identity Politics and Anti-Consumerism. In Below
Critical Radar: Fanzines and Alternative Comics from 1976 to now, ed. Roger Sabin and
Teal Triggs, 33–42. Hove: Slab-O-Concrete Publications.
Wright, Bradford W. 2003. Comic Book Nation. Rev. ed. Baltimore: The John Hopkins
University Press.
CHAPTER NINE
Theorizing Sexuality
in Comics
—JOE SUTLIFF SANDERS
150
THEORIZING SEXUALITY IN COMICS 151
that appear throughout the history of American comics, will develop the
potential for thinking about sexuality in comics through a structure that
takes for granted the national specificity of its development. A sharp under-
standing of the mission of American comics about sexuality must take into
account how comics creators have pushed off against the mainstream and
then pushed off against the alternative as they conduct their explorations of
sexuality. To that end, I want first to sketch the broader history of sexuality
in American comics, then to articulate and demonstrate a theory of sexuality
in comics that focuses on the ideological camps in the ongoing debate about
sexuality in American comics.
HISTORICAL OVERVIEW
during this period that can scarcely be imagined today. John Benson reports
that beginning in 1949 and continuing through 1955:
The second factor is the Comics Code, the censoring organization the
industry inflicted upon itself to avoid public censure in the middle of the
twentieth century. The Code was a tool for creating a mainstream, for defin-
ing the contents of the art form according to very narrow terms. And neither
were these two factors exclusive. The Code functioned as a tool for shoring up
the mainstream against public fears about the influences of comics even as it
labeled the competition as potentially harmful. The result is that the culture
of comics in America has a built-in idea of a mainstream and an alternative
press with different artistic ranges and missions.
Sexuality is clearly one of the most significant terms in the distinction
between mainstream and alternative press, but the distinction is not merely
that sexuality is present in the latter and absent in the former. Neither is the
distinction merely that sexuality is somehow more potent in the alternative
press than in the mainstream. Instead, some interesting trends become obvi-
ous when the question of sexuality is approached with an emphasis on the
tension between the mainstream and alternative presses.
For the most part, sexuality in the mainstream press—particularly as
viewed from the alternative press—is blithely oppressive. Gilbert Hernan-
dez, one of the most important creators in the alternative press, has made
this point in his inaugural graphic novel for Fantagraphics’s Eros line of
comics—part of the alternative press’s “sophisticate” sex comics profile men-
tioned above. Birdland is a freewheeling fantasy of beautiful people entangled
in a series of overlapping liaisons, none of which are complicated by anything
more than longing. In the final pages, though, the lisping bombshell Fritz
turns to the audience and adds a pointed comment: “Thome people are more
tolerant of depictionth of a man brutally athaulting a woman than they are of
him making love with her. Go figure.”
Hernandez repeats this point in an interview, saying that he conceived
of his erotic comic specifically to combat “the old truism: You can stab a tit
but you can’t show someone kissing one” (Hernandez and Hernandez 1993,
106). This truism is not merely an edict handed down by conservative society,
as Hernandez and other comics artists know. It is directly tied to the dom-
inant mode of displaying sexuality in mainstream comics: sexuality in the
mainstream is most often encoded into scenes of violence (see also Delany
1994, 117). And the conflation of violence and sex in comics has a long history
in the mainstream. Maurice Horn has pointed to the mainstream comics of
the 1940s and 1950s, showing how the costumed women were regularly “in
situations of an undeniable sado-masochistic nature” (1977, 10). In a familiar
THEORIZING SEXUALITY IN COMICS 155
the formation of the mainstream, but it was equally instrumental in the for-
mation of the underground: the alternative press was alternative because it
rejected the authority of the Code.
Without the approval of the Code, though, the comix movement had to rei-
magine who comic books were for and how they could be delivered. “The comix
publishers were not in any way competing with Marvel or DC,” Roger Sabin
has said, “because they were going for an entirely different readership” (1993,
41), a readership who frequented not the newsstands of middle America, but
the “alternative record shops, bookshops and, above all, headshops—hippie
shops that sold fashionable clothing, joss-sticks, drug paraphernalia (pipes,
reefers) and so on” (45). The comix movement therefore thrived because of
the economic structures of the late 1960s available to a counterculture. Not
surprisingly, the famously anti-bourgeois sexuality of countercultural Amer-
ica at the time was reflected in the books whose distribution depended on the
specific organizational structures of that counterculture. The comix, as Slade
has said, “combined political comment with sexually outrageous images”
(2001, 60; see also Sabin 1993, 36). If the stratagem for dealing with sexuality
in the mainstream was sublimation, the stratagem for dealing with sexuality
in the underground would be the opposite.
At the center of the comix movement in San Francisco were Robert Crumb,
S. Clay Wilson, Spain Rodriguez, Robert Williams, and the contributors to
Zap Comix. Together, these cartoonists embodied a movement,2 an alterna-
tive press whose explicit sexuality was the opposite of the sublimated sexual-
ity of the mainstream press. Pilcher has spoken of a “smut revolution” that
sprang up around Zap’s popularity (2008, 151), and Estren has said that “the
Crumb sex books” set a tone for discussion of sexuality that still remains
in sway (1974, 127).3 In their collaborations, Crumb and the men who sur-
rounded him struck out against the discourse of sexuality whose limits were
defined by the Code. In this new vision of sexuality in comics, Crumb and his
colleagues felt a vital liberation. Crumb says:
I, too, became a rebel. I cast off the last vestiges of the pernicious influ-
ence of my years in the greeting card business. I let it all hang out on the
page. Seeing what Wilson and Williams had done just gave me the last
little push I needed to let open the floodgates. Blatant sexual images
became a big thing, still happy and positive at first—a celebration of sex
(Qtd. in Holm 2004, 88–89).
The comix movement was fertile ground for a collaboration that would address
sexuality as exactly the opposite of the strategy used by the mainstream.
THEORIZING SEXUALITY IN COMICS 157
But the collaboration between Crumb and the Zap collective also inspired
the next revolution. Most significantly, the new approach to sexuality in the
comix community often left unexamined received ideas of the role of women.
There is very little disagreement that the core of the comix movement was
dominated by men whose liberated ideas about sexuality easily slid into
misogyny, revealing “what was seen as the profound sexism present in many
of the existing undergrounds (particularly the work of Crumb, Wilson and
Spain)” (Sabin 1993, 41).
If it is true that sexuality was present in mainstream comics, sublimated
there to be rendered explicit by the underground comix, it is also true that the
sublimated violence attached to sexuality in the mainstream came scream-
ing to the foreground in the comix movement—and again, that violence was
directed at women. Crumb himself mocks his contemporary San Francisco
comix creator, Trina Robbins, opining that, “As Trina says, I ‘ruined’ under-
ground comics by encouraging all the younger boy artists to be bad and do
comics about their own horrible sex fantasies. Ha ha!” (Qtd. in Rosenkranz
2002, 89). But again, Crumb was hardly alone. S. Clay Wilson’s most recogniz-
able stories, starring a character known as the Checkered Demon, are shot
through with rampant rape and hard sex (Wilson 1998).
Although the women around him may initially protest the Demon’s
attentions, they soon make sounds that indicate they have been longing to
be treated this way. The plot follows whatever path will allow the chopper-
riding Demon to create the most mayhem, often stopping off for scenes
of violence and degradation toward women that are otherwise unrelated
to the plot. Scenes such as these and the (racist, in addition to misogy-
nist) Crumb character Angelfood McSpade are often explained as rooted
in the filthy unconscious of American culture, further evidence that this is
another example of the underground rendering explicitly what the main-
stream sublimated, but the male comix creators have made no attempt to
distance themselves from the hatred evident in what they unearthed from
America’s unconscious.
Few female fans remained loyal to the movement,4 and even fewer female
creators—again, such as Trina Robbins—were allowed a central role in the
movement. Rumors abound of intentional exclusion from the tidal wave of
comix anthologies, and the explanation for that exclusion is always the same.
Robbins has argued that the answer is simple. She was excluded, she says:
Because I objected from the very beginning to all the sexism, to the
incredible misogyny. We’re not talking about making fun of women.
We’re talking about representation of rape and mutilation, and murder
158 JOE SUTLIFF SANDERS
Therefore, within this group that defined itself as the opposite of the main-
stream, a split occurred. It began—if the rumors can be believed—by male
artists who would not tolerate women as creators in a comics form that con-
cerned itself so explicitly with sexuality, but it continued, as the record clearly
shows, with a new group of female artists who now defined themselves by
their work on sexuality, work that was intentionally different from existing
American comix about sexuality. As Sabin has said, “What was peculiar about
the women’s comix . . . was that they did not emerge as an integral part of the
regular underground, but rather as a reaction to it” (Sabin 1993, 224).
The anti-misogynist movement began quickly and prolifically. In the early
1970s, female creators gathered to start their counter-movement to the coun-
ter-movement. It Ain’t Me Babe appeared in 1970, and Wimmin’s Comix began
in 1972. Also in 1972, Nanny Goat Productions formed and published the first
issue of Tits & Clits, “an answer to the overly macho nature of underground
comix” (Rosenkranz 2002, 196). Over the following decades, the movement
would ripen, even producing its own volume of women’s erotica, Wet Satin
(Robbins 1976). As Pilcher says, “Sex was an important part of these women’s
comix, but it was a very different type of sex than that portrayed by their
male counterparts. The stories were about female sexual empowerment, not
relying on men, reactions to sexual harassment, birth control, and periods”
(Pilcher 2008, 162). In an important echo of the revolution that had started
the comix revolution, the anti-misogynist revolution pushed off against the
core of the comix crowd to define itself.
But the chain of reactions was hardly finished. Mainstream comics had
their party line—one laid out clearly in the Comics Code—and alternative
comix had their party line, the one against which the female cartoonists
of the 1970s revolted. Yet another revolt came on the heels of the women’s
comix movement, and again, the defining term was sexuality. In Robbins’s
history of women’s comics, she tells of how her own story in the first issue
of Wimmen’s Comix was a story about a lesbian. In the mid-1990s, Robbins
reports, a new female cartoonist told of her first brush with Robbins’s story.
That cartoonist, Mary Wings, writes:
are oppressing me all over the place—with their male identification and
their nipples. Not to mention their boyfriends who—they mention—
want to watch (Robbins 1999, 91–92).
The sentiment Wings’s comment contained in the 1990s is the same as that
expressed by Robbins herself in the 1970s: the revolution needs a revolution
before its portrayal of sexuality can be acceptable. Jennifer Camper’s anthol-
ogy Juicy Mother (2005) is a sign of the continuation of that struggle. In her
introduction, Camper says, “Where are the comix by and about women, peo-
ple of color and queers? I want an alternative to the alternative, but there are
few venues for these stories” (2005, 7). In the same paragraph, she bemoans
the absence of comix such as Robbins’s, but as Wings’s comment reveals,
the 1970s women’s comix were not fully geared to fill the need Camper feels.
Today’s alternative press, Camper argues, needs an alternative.
into a safely straight and highly gendered sexuality. Whereas romance comics
offered subjectivity at the cost of compulsive heterosexuality, Hothead mocks
and resists what a voice from her television calls “the constant onslaught of
white heterosexism” (16). By retaining emotional depth and therefore sub-
jectivity but resisting dissolution in the narrative of heterosexuality, Hothead
Paisan carefully chooses from the legacy of mainstream comics.
The book is also in provocative dialogue with the alternative press. Spe-
cifically, DiMassa is reacting against the comix movement that saw itself as
alienating so many women readers. She reacts to it most specifically through
a subtle but important argument with S. Clay Wilson. Wilson’s Harley-riding,
unkempt demon remains as one of the clearest symbols of the movement’s
misogyny, and it is through this image that DiMassa engages with him. The
first brush she makes with the Checkered Demon is Hothead’s own set of
demons, visible only to Hothead and her Buddhist friend Roz. The demons
foster Hothead’s rage and encourage her to ever greater feats of destruction,
but Roz works against them tirelessly, helping Hothead escape the confusion
and despair that her rage masks (358–60). The second encounter Hothead
makes with Wilson’s legacy is through her own fantasy about what she would
be if she were a man, even though she hates men:
My goals have been to sketch the outlines of sexuality in comics through its
history and major arguments and to articulate a way of approaching it that
will add to the growing field of comics studies.
It is my hope that the structure I have proposed will be extended further
than space in this chapter has allowed. For instance, the distinctions I have
made between the mainstream and alternative press use the Comics Code as
a major touchstone, but the Code was created and indeed seemed to target
the horror comics of the mid-twentieth century. Those comics regularly con-
nect violence against women to sexuality, as I have argued was typical of the
superhero books of the day—why then did one survive and not the other?
Was one kind of violence easier to sublimate than the other? To bring this his-
tory closer to today, we might also ask what role the alternate press sees for
itself in the discussion in comics of sexuality now that the mainstream has,
on the one hand, developed imprints to allow it to join that conversation and,
on the other hand, showed less and less respect for the once-almighty Comics
Code Authority?
I also hope for inquiries into another surprisingly fruitful alternative to the
alternative press, namely the mainstream . . . or at any rate eddies within it.
DC in particular has found a way to borrow a page from the counterculture to
publish extraordinary and relevant work about sexuality. Under the imprints
162 JOE SUTLIFF SANDERS
NOTES
1. On the other hand, this stark division between mainstream and alternative is
paralleled in American film, where a “Hollywood movie” is a certain kind of film with a
likely budget, cast type, and distribution.
2. It is necessary to point out that Crumb himself has often resisted being identified
with a movement (as Holm reflects in his Introduction, ix), but usually his complaints are
at being grouped with the hippy movement—of which he is clearly no part—rather than
being grouped with his fellow artists at Zap and Snatch.
3. For further speculation on the scope of the Zap influence in comics about sexuality
see Horn (1977, 189–90) and Pilcher (2008, 142).
4. There are any number of exceptions to this generalization, but the perception that
such was the case is also shared by Crumb, who says, “the very sight of all those sweaty,
bulbous cartoon characters fucking and sucking immediately drove away most of the
female readers” (Qtd. in Rosenkranz 2002, 89).
WORKS CITED
Benson, John. 2003. Introduction. In Romance without Tears, ed. by John Benson, 6.
Seattle: Fantagraphics Books.
THEORIZING SEXUALITY IN COMICS 163
Camper, Jennifer. 2005. Introduction. In Juicy Mother Number One: Celebration, ed.
Jennifer Camper, 7. Brooklyn: Soft Skull Press.
Cooper, Emmanuel. 1986. The Sexual Perspective: Homosexuality and Art in the Last 100
Years in the West. London: Routledge.
Cruse, Howard. 1995. Stuck Rubber Baby. New York: HarperCollins.
Delany, Samuel R. 1994. Silent Interviews: On Language, Race, Sex, Science Fiction, and Some
Comics. Hanover: Wesleyan University Press.
DiMassa, Diane. 1999. The Complete Hothead Paisan: Homicidal Lesbian Terrorist. San
Francisco: Cleis Press.
Doane, Mary Ann. 1991. Femmes Fatales: Feminism, Film Theory, Psychoanalysis. New York:
Routledge.
Estren, Mark James. 1974. A History of Underground Comics. San Francisco: Straight Arrow
Books.
Hernandez, Gilbert. 1992. Birdland. Seattle: Eros Comix.
Hernandez, Gilbert, and Jaime Hernandez. 1993. Interview. The Comics Journal 178: 106.
Holm, D. K., ed. 2004. R. Crumb Conversations. Jackson, MS: University Press of
Mississippi.
Horn, Maurice. 1977. Women in the Comics. New York: Chelsea House Publishers.
Kushner, Tony. 1995. Introduction. In Stuck Rubber Baby, by Howard Cruse, ii. New York:
HarperCollins.
Mulvey, Laura. 1989. Visual and Other Pleasures. Bloomington: Indiana UP.
Pilcher, Tim. 2008. Erotic Comics: A Graphic History from Tijuana Bibles to Underground
Comics. New York: Abrams.
Robbins, Trina, ed. 1976. Wet Satin: Women’s Erotic Fantasies. N.p.: Kitchen Sink Press.
———. 1999. Girls to Grrrlz: A History of Women’s Comics from Teens to Zines. San
Francisco: Chronicle Books.
Rosenkranz, Patrick. 2002. Rebel Visions: The Underground Comix Revolution: 1963–1975.
Seattle: Fantagraphics Books.
Russo, Vito. 1981. The Celluloid Closet: Homosexuality in the Movies. New York: Harper &
Row.
Sabin, Roger. 1993. Adult Comics: An Introduction. London: Routledge.
Slade, Joseph. 2001. Pornography and Sexual Representation: A Reference Guide. 3 vol.
Westport, CT: Greenwood Press.
Spiegelman, Art. 1997. Those Dirty Little Comics. In Tijuana Bibles: Art and Wit in America’s
Forbidden Funnies, 1930s-1950s, ed. Bob Adelman, 6. New York: Simon & Shuster
Editions.
Walkerdine, Valerie. 1984. Some Day My Prince Will Come: Young Girls and the
Preparation for Adolescent Sexuality. In Gender and Generation, ed. Angela McRobbie
and Mica Nava, 175. London: Macmillan.
Wilson, S. Clay. 1998. The Collected Checkered Demon. Vol. I. San Francisco: Last Gasp.
Wojnarowicz, David. 1996. Seven Miles a Second. New York: DC Comics/Vertigo.
CHAPTER TEN
The fall 2007 volume of the academic journal MELUS, which dis-
cusses multiethnic literatures in the United States, was dedicated to graphic
narratives and featured essays and reviews of comic works and graphic novels
by such authors as Adrian Tomine, Ben Katchor, Will Eisner, Ho Che Anderson,
Gene Luen Yang, and the Hernandez brothers. Gilbert, one of the Hernandez
brothers, created the cover for this particular edition (volume 32, number 3),
which played with the border iconography of his world and offered a multi-
ethnic vision of the reality of the United States. Professor Derek Parker Royal,
editor of the volume, interviewed him about the meaning of his work within
the context of the Hispanic community.
Gilbert said his main objective was to tell stories that connected and enter-
tained a general audience; however, he wanted his story lines to humanize
Latinos and break the stereotypes Anglo-Saxon popular culture imposed on
them (Parker Royal 2007, 223). In this discussion, Gilbert defined his comics
as resisting any type of narrow ethnic classification. When Parker Royal asked
him if he considered himself to be “an ethnic writer in the field of comics”
164
FEMININE LATIN/O AMERICAN IDENTITIES 165
I feel that’s how I’m looked at, perhaps, but I don’t think of myself that
way. I’m just writing stories. I forget they’re Latino. I write a carácter
with a Hispanic name, but sometimes he looks like a black person, some-
times he looks like a blond-haired, blue-eyed guy. That’s the thing about
the mix of Latinos around the world. The skin color ranges from the pal-
est to the darkest . . . (227).
The discourse relating to the “Latino” that Gilbert elaborated upon winks at
the academy and gently mocks its tendency to compartmentalize and define
every style that concerns any work: “I don’t really think about it as an ethnic
thing too much. Maybe I should, because the more ethnic I am, the more
attention I get” (227).
Irrespective of Gilbert’s sarcastic tone as to what his work means and the
way the academy perceives it, it is indisputable that the oeuvre of both Her-
nandez brothers is a milestone in the articulation of feminine identity and
Latino-ness within the world of alternative comics. Jaime, Gilbert and Mario
entered the field in 1981 with their self-published comic Love and Rockets, in
which each one developed his own strips. They sent a copy of the first issue
to Gary Groth, editor of The Comics Journal, for review purposes—both Groth
and his partner Kim Thompson saw the creative and commercial possibilities
of Love and Rockets and offered to publish it through their recently created
publishing house, Fantagraphics, in 1982.
Unfortunately, and in spite of his unquestionable talent, the oldest brother
Mario abandoned the project after the third issue, continuing to work on a
few small strips and collaborations. By the end of the 1980s, Jaime and Gil-
bert’s comics had evolved and solidified into two separate established nar-
rative and aesthetic styles. Jaime’s initial stories flirted with science fiction
tropes before settling into a realist style set in a barrio in southeast Los Ange-
les referred to as “Hoppers 13” in which he reproduces his own experience
with the 1980s Latino punk music scene. Meanwhile, Gilbert’s stories took
place in and around Palomar, a fictitious town in an unnamed Latin American
country relatively close to the border with the United States. Gilbert reveals
that in Palomar he wanted to reflect “a more general Latino culture,” even
though it is true that:
166 ANA MERINO
It looks closer to Mexico, but I really wanted any Latino from anywhere
to feel like they belonged there. That’s why I never located it specifically
in the real world [ . . . ] It’s all mythical, and I think that the readers of
all Latino backgrounds could place themselves there . . . (Parker Royal
2007, 228).
Gilbert and Jaime were the first to represent the Latina voice in the context of
U.S. comics for the adult audience, and they rejuvenated alternative comics by
breaking with the autobiographical trends of the countercultural comix. The
brothers, sons of a Mexican father and a Texan mother, grew up in California
in the 1960s and 1970s, and were steeped in the multiethnic intensity of those
times. In 2004, Fantagraphics published a 704-page volume titled Locas by
Jaime Hernandez, which compiled the stories of Maggie, Hopey, Isabel, Penny,
and their friends. It was a striking vision of Latina femininity during the punk
rock 1980s and the questions of identity that followed in the 1990s.
The year prior, Gilbert’s volume Palomar had appeared, containing 522
pages of stories from the fictional town of Palomar and a cast of characters
including Ofelia and Luba, Sheriff Chelo, aspiring starlet Tonantzín, and the
boys growing into young men: Heraclio, Jesús, Vicente, and Israel. Accus-
tomed to narratives celebrating exaggeratedly masculine superheroes or the
hedonistic visions of the underground comix, the first generation of Anglo
readers who discovered the Hernandez’s stories were introduced to social
milieus rarely seen in human terms in American comics. Jaime and Gilbert
created stories in which protagonists were Latina women whose decisions and
actions drove the narratives. Thus Gilbert and Jaime connected with a female
reading public that felt an intense affinity with these characters, whose social
roles seemed credible and were represented without idealization. Emerging
alternative female comics creators such as Jessica Abel claimed the brothers’
narratives as inspiration for her own.
Conscious of the weight and importance of Jaime and Gilbert’s comics,
Abel also attempted to articulate feminine identity within the parameters
of a fictional comics narrative in her work, La Perdida. Published by Fanta-
graphics, La Perdida appeared as five separate comic books between 2001 and
2005 and was later collected as a complete graphic novel by Pantheon Books
in 2006. La Perdida tells the story of Carla, a young North American woman
who travels to Mexico City in the attempt to find her Mexican roots. In con-
trast to the female characters of the Hernandez brothers, Carla represents
a more recent generation, who, in spite of her paternal Latino origins, has
not lived the multiethnic experience of being Latino/a in the United States.
FEMININE LATIN/O AMERICAN IDENTITIES 167
he can read it and understand what she has been through. He, nevertheless,
clearly explains his posture: “Isabel, I’m not here to judge you. I couldn’t if I
wanted to. What I mean to say is . . . / I would love you if you were the devil
himself” (Hernandez and Hernandez 1991, 6). The man’s words offer her a
degree of security and Beto tells one of his playmates that Isabel will soon
be his mother. This desire to form a family and be happy is thwarted by the
weight of her guilt that has reached diabolic proportions. When Isabel real-
izes that darkness is at her doorstep, she abandons the boy and the father as
they sleep, believing that as such she will protect them and they will not suf-
fer the consequences of her own condemnation.
The manner in which both Isabel and Carla relate to Mexico and the patri-
archal and phallocentric reality that surrounds them is interesting. Isabel
leaves for Mexico and remains there hoping that the emotional weight of her
confrontation with her father in the U.S. will become easier to bear. This is
impossible, however, as she carries such a terrifying feeling of guilt she comes
to believe that the Devil is after her.
The sequence retelling Isabel’s encounter with the Devil is full of symbolic
imagery. After leaving the man and boy, she rents a modest room. A crucifix
hanging on the wall suddenly falls to the floor, face down, and large cracks
begin to slowly grow in the wall. Isabel asks why this is happening to her—
she is not the first person to get divorced, to have had an abortion, or to have
attempted suicide. A voice emanates from one of the cracks in the wall and tells
her that it is not her sins, but her feelings of guilt that have brought this on.
Though Isabel is not the first person to feel the weight of one’s guilt, her
vulnerability is marked by fear and this allows the diabolic being to accost
her. The traumas she has suffered arise in the conversation she holds with the
voice, but her capacity to resist and her ability to confront fear do as well. Isa-
bel associates the diabolic voice that springs from the wall with masculinity
and the patriarchal and phallocentric order that has marked her existence:
Isabel challenges the voice to show itself: “Show your real self if you are so big
and bad!” (9). When Isabel leaves the room, the sinister voice whose physical
172 ANA MERINO
form has not yet materialized has the last word: “Who knows? One time I
may come to you as your own baby?” (9). It is with this type of hallucinating
encounter with fear and guilt that her mental world begins to collapse.
Isabel mails the postcard to her mother and later realizes she does not
want to see the evil force accosting her. She seems to be stronger and pre-
pared to confront her anxieties, but then she begins to have convulsions and
vomits up lizards. Many of these sequences, in which we see Isabel dragging
herself through the street suffering terrible stomach pains, surround her
with elongated and diabolic masculine shadows.
The face of the evil entity fills one whole panel, but the next sequence is
two girls pretending they are making their first communion in a bedroom
next to a dresser filled with religious images. One of the girls opens the top
drawer and she finds the votive offering of the head of Christ suffering with
the crown of thorns. In the next panel Isabel wakes in a bed while a young
woman and the old woman who was holding the rooster earlier help her in a
type of diabolic birth in which deformed beings with lizard tails are born.
After this hallucinating episode, Isabel seems liberated and goes back
to the man and the boy, only to discover soon after that it is impossible to
escape from her diabolic guilt. Then, visibly aged from the pain, Isabel aban-
dons the man and the boy once again and returns to the United States. In the
last panel, in chalk on a black background the words “the end” are drawn. A
silhouette of the man affectionately embracing his son curled up in his lap is
also seen. In a frame to the left a crucifix appears to protect them from their
despair.
In La Perdida, Carla visits Mexico to try and recover the essence of the
absent father. Her memory is of a childhood of rejecting her origins and of
trying to recall what her father represented. When her younger brother Rod
comes to visit, the emotions she has found for what it meant for both of them
to grow up half Chicano come together. In Rod’s case, his Mexican identity
was much more defined because he was under his father’s care for several
years and thus he maintained the Spanish he had learned. The character of
Carla is ashamed now of having lost her “Mexican ness” that her brother
knew how to hold on to.
As she explains in the narrative texts in the panels, she deeply hated being
Mexican-American and her father for not having taken her to live with him.
When he chose to take her brother and not her, it was clearly discriminatory:
the father considered his son more important due to his masculine gender
and wanted to transfer his values to him—and was basically unconcerned
with his daughter’s cultural upbringing. Carla reacted by underestimating
FEMININE LATIN/O AMERICAN IDENTITIES 173
Rod and perceiving him from a highly prejudiced point of view: “I thought
my brother was a totally embarrassing little wetback” (111). Even though her
father does not share his knowledge or time with her, Carla cannot disregard
what he meant to her, no matter how much she hated him:
becomes aggressive when Carla resists and tells them to get out of her house,
believing she still has the power to change the situation: “Listen bitch! We’ll
stay where we want to! You’re in OUR country!” (201). Ricardo makes it clear
that she is doubly powerless, as a woman and as a poor foreigner: “You aren’t
rich enough to be worth keeping around if you’re going to be trouble, you read
me? / I know a lot of ways to hurt you that won’t show on the outside” (205).
From a phallocentric point of view, Carla exists vulnerably in the borderline
space of lawlessness that the very kidnapping signifies. Everyone, including
Harry, blames her for what is happening. On the one hand Harry is convinced
she is involved, and on the other Memo reminds her that she hates Harry
obsessively. Memo cynically tries to explain to her that the hatred she feels
for what her “ex” represents should be transformed into material actions:
“You hate him. You hate him with passion and fire...But you lack the cour-
age of your convictions. You think it’s enough to hate him for his arrogance
and money. You don’t ACT to make things right” (203). Carla questions the
cynicism implicit in Memo’s argument: “What are you talking about? I should
kidnap him because I don’t like him? That’s the solution?” (203).
Even though Carla is not responsible for what happens, she is, without
realizing it, the catalyzing agent. She never imagined her harsh public criti-
cism against Harry and his social position as a rich, white, North American
boy could provoke his kidnapping in Mexico. In the end, when Carla reflects
on what occurred, she blames herself: “It wouldn’t have happened without
me” (254). After she returns to Chicago, the phallocentric rhetoric that posi-
tioned her as socially peripheral is now incorporated into her self-image—she
did not find the identity she sought in Mexico and has carried back a burden
of guilt. She thus marginalizes herself as someone who has lost the strength
to change her life, someone unable to be the center of her own being:
I look at her, the girl I was. Her head full of plans and hopes for what
might lie in her future. / And I watch her. I watch her take one step, two
steps. / And then she takes a turn down an obscure and unmarked path.
I struggle to keep track of her as she fades from view. Before I know it,
she’s gone from sight, from understanding. / She’s lost . . . (255).
Jaime Hernandez and Jessica Abel’s narratives illustrate the journeys of two
women traveling across the border to Mexico, both of whom undertook those
journeys to reinterpret their personal pasts and reposition their identities in
the present. Hernandez employs a more surreal and explicitly symbolic style
than does Abel: his expressive form is as important for conveying meaning as
FEMININE LATIN/O AMERICAN IDENTITIES 175
the events they represent. Jaime intimates Isabel’s intense emotional experi-
ences by means of mute panels charged with semiotic richness.
La Perdida constructs a story whose meaning depends far more on the
events in the narrative and how they change the characters’ relation to each
other: the fictitious autobiographical voice that constantly narrates events
sometimes takes over the rhythm of the visual representation. These differ-
ences may be attributable to the contexts of publication, with La Perdida pro-
duced with the intention of being a single narrative, and “Flies on the Ceiling”
intended as a short impressionistic piece published alongside other stories of
varying length from which the grander tableau of the Locas characters and
their lives can be constructed.
The Hernandez brothers established a reputation for creating female com-
ics characters open to historical change, whose representation can be sexual
without being sexist or stereotypical, whose identities are polyvocal and seen
from a variety of perspectives, and aren’t simply stock characters. Abel’s La
Perdida adapts the scenarios and characters of their work in comics, building
up a female character subject to contradictions and touched by innocence.
Whereas the ongoing “soap opera” genres of Love and Rockets made a degree
of “open-ended-ness” a requisite component of the characters created by the
Hernandez brothers (and ghosts and the memories of the dead are powerful
recurring motifs in their work), in Abel’s graphic novel Carla was conceived
as a closed character where redemption is only a nostalgic sigh. Abel and the
Hernandez brothers also attempt to represent the plethora of possibilities
for constructing characters at the point where Latina femininity crosses the
boundaries of gender and nationhood. These creators depict the expectations
and limitations their characters struggle against as women in societies privi-
leging men and masculine experience: those proscriptions of gender are argu-
ably the most potent borders of all.
WORKS CITED
Abel, Jessica. 2006. La Perdida. New York: Pantheon Books.
Davis-McElligatt, Joanna. 2007. Locas: The Maggie and Hopey Stories by Jaime Hernandez.
MELUS: Special Issue. Coloring America: Multi-Ethnic Engagements with Graphic Narrative
32(3): 267–270.
Gaiman, Neil. 1995. Jaime and Gilbert Hernández Interview. The Comics Journal 178:
91–123.
Glaser, Jennifer. 2007. Palomar: The Heartbreak Soup Stories by Gilbert Hernandez. MELUS:
Special Issue. Coloring America: Multi-Ethnic Engagements with Graphic Narrative 32(3):
264–267.
176 ANA MERINO
Groth, Gary, Robert Fiore and Tom Powers. 1989. The Hernández Bros. Interview. The
Comics Journal 126: 61–113.
Hatfield, Charles. 1997. Heartbreak Soup: The Interdependence of Theme and Form. Inks:
Cartoon and Comic Art Studies 4(2): 2–17.
———. 2005. Alternative Comics: An Emerging Literature. Jackson, MS: University Press of
Mississippi.
Hernandez, Gilbert. 2003. PALOMAR The Heartbreak Soup Stories. Seattle: Fantagraphics.
Hernandez, Gilbert, and Jaime Hernandez. 1991. Flies on the Ceiling. Vol. 9 of The
Complete Love & Rockets. Seattle: Fantagraphics.
———. 1990. Las Mujeres Perdidas. Vol. 3 of The Complete Love & Rockets. Seattle:
Fantagraphics.
Hernandez, Jaime. 2004. Locas: The Maggie and Hopey Stories. Seattle: Fantagraphics.
Parker Royal, Derek. 2007. Palomar and Beyond: An Interview with Gilbert Hernandez.
MELUS: Special Issue. Coloring America: Multi-Ethnic Engagements with Graphic Narrative
32(3): 221–46.
Stump, Greg. 2005. The Jessica Abel Interview. The Comics Journal 270: 68–106.
V: Authorizing Comics:
How Creators Frame the
Reception of Comic Texts
This page intentionally left blank
CHAPTER ELEVEN
Making Comics
Respectable: How Maus
Helped Redefine a Medium
—IAN GORDON
Over the last twenty years comic books have undergone a sub-
stantial change in terms of types and content available and in their critical
reception. The genesis of this shift can be traced to certain events in the pro-
duction and distribution of comics. For fans of superhero comic books the
key moments include Alan Moore and Dave Gibbons’s Watchmen (collected in
1987) and Frank Miller’s Batman: The Dark Knight Returns (collected in 1986).
For others, including the great mass of non-comic-book readers, the publica-
tion of Art Spiegelman’s Maus (collected in 1986 and 1991) and the critical
response to it, is the singularly most important phenomenon in the reevalu-
ation of comic books.
As Joseph Witek prophesied in 1989, Maus has changed forever “the cul-
tural perception of what a comic book can be and what can be accomplished
by creators who take seriously the sequential art medium” (97). This chap-
ter discusses this process with particular emphasis on public and academic
discourses on the status and nature of comic books in the wake of Maus.
Watchmen and The Dark Knight Returns reinvented comic books for superhero
fans—Maus reinvented comic books for non-comic-book readers.
One reason comic books enjoy a newly found respectability is that they are
no longer a mass medium with numerous genres of stories printed on cheap
paper sold in pamphlet form. Superhero comics are virtually the sole survivor
of the vast array of comic book genres available from the late 1930s through
to the 1980s—and the characters in these titles are probably more familiar to
179
180 IAN GORDON
mass audiences through movies and computer games than comics. In search
of respectability, at the end of the 1980s the industry and the media heralded
the transformation of comics into graphic novels—books sold in bookshops
rather than on newsstands.
As indicated in the introduction, scholars have taken issue with the peri-
odization of the term and even whether it is semantically accurate; many
graphic novels, of which Maus is the prime example, are simply not novels at
all. But graphic novel is the catch-all designation given to a range of innovative
work, perhaps not generally associated with comic books, that have received
critical attention from academics and the quality press. Indeed, to complain
about the term graphic novel as applied to a comic book, say like Maus, on
the basis that they lack the qualities of novels is akin to noting that not many
comic books, Maus included, are funny.
This shift in terms is rather mild when compared to the shifts in form
experienced by comic book characters most likely to appear in movies today.
For every blockbuster superhero film there seems to be a quirky, offbeat inde-
pendent film based on a comic book. Academics studying comics have mostly
gone beyond earlier studies that labeled them worth studying for providing a
funhouse mirror on American culture or somehow being representative meta-
narrative texts. An array of scholars now account for the formal properties of
comics, their impact on national and international cultures and societies as
constituent and active phenomenon, and as a literary genre. In short, the
medium has been transformed and artists receive critical acclaim.
This chapter unpacks this development in four sections: an overview of
the development of comics that led to the production of Maus, a discussion of
why Maus had such an impact, an analysis of the changing view of comics in
the press, and an examination of the blossoming of academic work on comics
art.
In the 1950s, Fredric Wertham and others attacked comic books as a cause of
juvenile delinquency and other behavior deemed abnormal. Wertham’s cam-
paign promoted the view that comics were for children, though he specifically
excluded comic strips from his onslaught because he said their presence in
newspapers ensured they were subject to editorial control and thus primarily
aimed at adults. To be sure, newspaper readership surveys supported Wer-
tham’s view of comic strips as material read by adults—but then why were
HOW MAUS HELPED REDEFINE A MEDIUM 181
comic books seen as children’s material rather than as a form with readership
among all ages?
Viewing comic books as a children’s genre lumped together Archie comics,
superhero comics, Harvey comics, Dell comics (including the licensed Dis-
ney characters), and the horror and crime comics that EC and other compa-
nies produced. Viewed by critics as a genre, rather than as a medium with
many genres, comic books were reduced to a childish level just at the time the
medium showed potential to develop critical new forms. It was their unsuit-
ability for children that made many of the EC titles stand out as examples of
the potential of the medium. The imposition of the Comics Code then delayed
the maturing of the form alongside the maturing of the great mass of comic
book readers: adolescents and service personnel from the war years. It is also
fair to say that broad social transformations such as the baby boom, the sub-
urbanization of America, and the advent of television mitigated the appeal
of a form born in the Depression and that found its widest popularity during
the hardship of war. But these developments also contained the seeds of a
transformation of comic books that occurred in the 1960s.
The rebirth of superhero comics is a familiar enough story to comic book
aficionados—and there are two versions of the tale, depending on one’s alle-
giance to which publisher: Marvel Comics or National Periodical Publications
(later DC Comics). In the DC version, in 1956 Julius Schwartz introduced The
Flash, a new version of the 1940s character, and started a superheroes revival.
In the Marvel version, Stan Lee, facing the impending closure of Timely/Atlas/
Marvel in 1961, or perhaps his own departure from the industry, decided to
do the sort of story he really wanted to do. Copying the success of DC’s The
Justice League of America, Lee created the Fantastic Four with Jack Kirby.
The history of superhero comics is important to understanding the
changing attitudes to comic books for numerous reasons including the role
of organized fandom, the longevity of the characters and their appeal across
generations, and the political economy of the industry. But the tale of comic
book history and the long march to respectability requires some acknowl-
edgement of the immense popularity of other comic books. In the absence of
longitudinal studies of comic book (and comic strip) readership it is difficult
to offer an overview of the impact and role of particular comics in shap-
ing comics readers, but as John Jackson Miller has shown, for many years
the leading comics by sales figures (at least as reported by the companies in
their annual statement required for special mailing rates) were Dell Com-
ics’s Uncle Scrooge (1960 and 1961) and Fawcett’s Dennis the Menace (1963).
In 1969 Archie sold more than any other comic book. The point here is that
182 IAN GORDON
comic book reading was more likely than not an eclectic enterprise with the
same people reading a range of comic books no doubt cycling through differ-
ent types and genres and gradually leaving behind younger genres for per-
haps the relatively more mature superhero comic books of Marvel and DC,
or other comic-type fare.
The original Mad comic book, with its satires of comic book superheroes,
and other subjects, illustrated that comics were a medium. The sort of satire
in Mad and the later magazine version took the comics art form back to the
satirical and caricature forms from which it in part derived. It put the comic
back in comics art. Mad’s place in a historical narrative of the developing
respectability of comics might at first seem odd. I think my own experience
of a broad diet of comics material that included Uncle Scrooge, Harvey Comics,
Archie, DC, Marvel, Beano, Dandy, Mad, and many other titles may have been
atypical, but only for Americans by the inclusion of the two British titles. In
any case Mad founding editor Harvey Kurtzman drew an association between
Mad and the underground comix that began in the 1960s at the level of cre-
ators (Kurtzman 1991, 58–59; see also Witek 1989, 45).
It is more than likely that readers too followed a similar trajectory. Comix
played with the form in ways that comic books simply did not. To be sure
comix contained virulent racist and sexist images, such as Robert Crumb’s
Angelfood McSpade, which was both. Crumb has described this work as
humorously poking “at the spot people are most uncomfortable with” and
suggested that such images stemmed from a consciousness broken from its
“social programming” by LSD (Crumb 2005). Whatever Crumb’s explanation
for his work, the underground comix broke through all sorts of programming
and opened spaces for experiments with the form.
Art Spiegelman responded to the “flaming promise of Underground Comix.”
He contributed work to several comix, including one of the funniest, Young
Lust, a parody of romance comic books. With fellow Young Lust artist Bill Grif-
fith, the creator of Zippy the Pinhead, Spiegelman tried to realize the potential
of comix in a more professional publication, Arcade: The Comics Revue, which
Print Mint published for seven issues between 1975 and 1976. By 1980, though,
that moment had “fizzled” out, and as Spiegelman puts it, comix “were stereo-
typed as dealing only with sex, dope, and cheap thrills . . . [and] got stuffed into
the back of the cultural closet along with bong pipes and love beads.”
Spiegelman moved back to New York City in 1976 where he met Françoise
Mouly, and in 1980 they published the first issue of Raw, a graphix maga-
zine. Maus first appeared in serialized form in Raw, commencing with the
second issue in December 1980. Pantheon published volume one of Maus in
HOW MAUS HELPED REDEFINE A MEDIUM 183
book form in 1986. For the book Spiegelman reworked his illustrative style,
reducing his more elaborate looking art in the serialized form to the decep-
tively simple appearance of funny animal comics (Spiegelman and Mouly
1987, 6–8).
The infantilization of the form between Wertham’s campaign and the advent
of comix lasted fourteen years or so, about the time for a generation of comic
book readers such as Spiegelman to reach a maturity of sorts (he was twenty
in 1968). Spiegelman’s trajectory from suburban Rego Park, through youth-
ful rebellion, to a hard-won adult relationship with his father is present in
Maus and that narrative, especially the latter part, drives the story forward.
As Witek suggests, Maus is as much autobiography as biography. Indeed the
publisher denoted the work as Holocaust/Autobiography on the inside cover
of the second printing of the first edition of volume one, but this categoriza-
tion may well refer to the father’s story.
Whatever the case, it is in this intersection of autobiography and biogra-
phy that Maus becomes history, and not just a history of the Holocaust. Look-
ing at Maus in 2008 it seems to me that one reason it resonated so well with
Spiegelman’s contemporaries, alongside Spiegelman’s creative allegorical and
metaphorical forms of Nazi/Cats and Jews/Mice, was that it offered the pos-
sibility for those of the generation who participated in a youthful rebellion of
the 1960s to reconcile themselves with the world of their parents. Trying to
understand a parent by recovering their experience of war has become some-
what of a calling for Americans who in the years since Maus have anointed
their parents, in the words of Tom Brokaw: “The Greatest Generation.” A
comic book about the horrors of the Holocaust and its effects on survivors
such as Vladek and his son Art provided a symbolical form through which to
patch up generational conflict. That may seem a lot of freight for a comic book
to carry, but no more than bearing the weight of the Holocaust on the backs
of comic mice.
Maus is, as Joshua Brown noted in his insightful review, “an important
historical work” with “a unique approach to narrative construction and inter-
pretation.” It is a work based on oral history and a work that reveals the pro-
cesses of creating history from oral accounts (Brown 1988, 98). Moreover,
Maus appeared at a moment when interest in the Holocaust as a topic of
historical inquiry and memorialization was at a crescendo in America that
184 IAN GORDON
translated (for example) into the creation of the United States Holocaust
Memorial Museum, which opened in Washington, D.C. in 1993.
Maus as history is wonderful because it literally shows us how history is
produced in a dialogue with the past and how historical narratives and inter-
pretations are created through processes of selection and editing to convey the
best sense of what happened. It deals with the issues of memory as a reliable
source of evidence. Brown finds Maus “a successful work of history because it
fails to provide the reader with a catharsis, with the release of tension gained
through the complacent construct of ‘knowing’ all” (98). But Maus gained
attention initially because of Spiegelman’s representational strategies.
Adam Gopnik in a long essay in the New Republic remarked that people
knew of Maus as the “Holocaust Comic Book” and its fame rested on drawing
characters as animals. Gopnik labeled Spiegelman’s choice as “a peculiar, idio-
syncratic convention” suggesting that “there isn’t any allegorical dimension
in Maus, just a convention of representation.” Gopnik took issue with those
who saw Maus as trivializing the Holocaust through these representations
and also with those who saw Spiegelman as overthrowing the tyranny of com-
ics in favor of comix.
For Gopnik, Spiegelman had reconnected with and resurrected “the seri-
ous and even tragic possibilities of the comic strip and cartoon,” a form that
in Gopnik’s account could be traced back to about 1600 or so in Italy. Gopnik
argues that Spiegelman draws his characters more as though they are wearing
animal masks, rather than anthropomorphic characters. And he argued that
Maus drew “its power not from its visual style alone, but rather from the ten-
sion between the detail of its narration and dialogue and the hallucinatory
fantasy of its images” (Gopnik 1987, 29–34). Some of Maus’s impact lay in the
way readers had to confront the issue of how we look at and depict race/eth-
nicity/nationality visually; describing just how this process worked engaged
many early reviewers of the book.
Joshua Brown thought readers of Maus would decipher the characters as
humans wearing animal masks (metaphorically if not literally in the illustra-
tions) and that Spiegelman had been purposively disruptive in this represen-
tation. Hitler described Jews as a different species and Spiegelman forces us
to confront that particular racial rhetoric by recognizing his cats, mice, and
pigs as humans. Joseph Witek understood Maus as firmly in the tradition
of funny animal comics, starting with Felix the Cat and most famously Dis-
ney’s animated characters. For Witek the animal metaphor worked simply
“as a premise to be absorbed and then put out of mind,” or in Spiegelman’s
words, “shucked like a snakeskin” (Witek 1989, 112). Writing in the American
HOW MAUS HELPED REDEFINE A MEDIUM 185
for starting a graphic novel boom. Moreover, the article was accompanied by
a three-page comic (retrievable as jpg files from the website), one of which
depicted Thompson’s visit to Spiegelman and Mouly’s loft residence, where
Maus was born (Thompson 2008). On September 18, 2008, the Wall Street
Journal ran an item including a short interview with Spiegelman about his
reissued book Breakdowns, and over half the piece concerned Maus (Trachten-
berg 2008). Two days earlier The Times (of London) carried an article by Ken
Russell, the director of such films as Women in Love and Tommy, on a forth-
coming festival of comics at London’s Institute of Contemporary Arts under
the heading “How the mighty Maus fuelled my flights of fantasy.” To be sure
the mouse of the title was Mickey, but Russell in his 1,000-word brief about
the importance of comics dutifully gave two paragraphs (about twenty per-
cent) to Maus and labeled Spiegelman a genius (Russell 2008, 18).
In the first ten years after Pantheon published the first volume of Maus it was
not immediately apparent it represented a transformative moment. To many
critics and commentators it indeed looked like the exception that proved the
rule that comics were not only (by and large) junk: only a rare genius like
Spiegelman could pull off a work of quality in the medium. Writing in the
massive catalog to accompany the High & Low: Modern Art and Popular Cul-
ture exhibition at the Museum of Modern Art in Manhattan (MoMA) in 1990,
Adam Gopnik (with Kirk Varnedoe) described Maus as a “singular” achieve-
ment (Varnedoe and Gopnik 1990, 385).1 Singular though Gopnik thought
Spiegelman’s work in the 1980s, the exhibition and the catalog contained a
section on comics that examined the form from the Swiss originator Rodol-
phe Töpffer to Robert Crumb.
“Comics,” a seventy-two-page chapter in the catalog, gave comics the sort
of respect they seldom receive at the hands of art critics. Gopnik described
them as “not a precursor of modern art but another kind of modern art” and
one that shared “many of the same motives, forms, and dreams” (Varne-
doe and Gopnik 1990, 152). Gopnik stressed both the accomplishments of
outstanding artists such as George Herriman, Winsor McCay, and Crumb,
but also pointed to the broader relevance of comics as an important opti-
mistic counterbalance in modern art to the tendency to present modernity’s
destructive and alienating side.
HOW MAUS HELPED REDEFINE A MEDIUM 187
Gopnik wove a tale showing the common response to modernity and artis-
tic sensibilities of (say) Herriman and Juan Miro, the rise of comic books,
the delirious ride they took through grotesque and kitsch stylings, and the
impact this had on modern artists like Andy Warhol and Roy Lichtenstein.
In Gopnik’s hands the pleasure given by comics alleviated the mass commer-
cial nature of the form and the tendency to leveling kitsch. His argument is
enlightening and one not much examined by those who study comics. But
in the exhibition, which I viewed in early 1991, placing comics side by side
with, for example, Miro and Lichtenstein, tended to reduce the complexity of
Gopnik’s argument to “gosh gee these comics must have something going for
them since great artists were either inspired by them or copied them more or
less wholesale.”
The interpretation tended to wash out and comics became curios of child-
ish popular culture that somehow touched more rarefied levels of culture.
Spiegelman responded to the exhibition with a scathing pictorial review,
“High Art Lowdown,” published in Artforum International (Spiegelman 1990,
115). Spiegelman took the curators to task for their “myopic choices,” exclu-
sions, and arbitrary organizational principles. In a 2002 interview Spiegelman
recounted that these comments, which he regretted were all negative, led to
MoMA contacting him, resulting in an exhibition of his work there in 1992
and eventually in the 2005 Masters of American Comics exhibition at the
Hammer Museum and the Museum of Contemporary Art in Los Angeles.
The Masters of American Comics exhibition was curated by John Carlin
and Brian Walker with an accompanying volume from Yale University Press.
Although this exhibition and volume greatly improved on the MoMA effort,
it still valorized the efforts of a few creative geniuses, all of who were men.
In a complex and difficult media like comics, which sometimes is produced by
individuals and other times by collaborative teams, singling out individuals
in some ways engages in the same sort of marketing of artists as name brands
that many art critics such as Graham Bader have criticized MoMA for doing
in the High Low exhibition (Bader 2004, 109–12). But to be fair, the exhibi-
tion dealt with the complexity of comics as an art form, a creative medium,
and a commercial undertaking in ways that no previous major exhibition had
even broached (Fischer 2007, 730–32; Rhode 2007, 732–38).
Treating comics as childish remains the most common media trope. As
comics researcher Gene Kannenberg, Jr. writes, journalists and/or sub-editors
often seem incapable of producing a story on comics without a condescend-
ing headline along the lines of “Pow! Zap! Wham!: Comics Aren’t just for Kids
188 IAN GORDON
Anymore” (Kannenberg 2008, 8). Two types of articles tend to appear under
these sorts of headlines: pieces that track the rise of graphic novels and pieces
that discuss the increasing number of superhero-comic-book-based movies
and the lucrative profits to be had. The first usually start with Maus and track
through a series of graphic novels such as Marjane Satrapi’s Persepolis, Chris
Ware’s Jimmy Corrigan, and for good measure something by Will Eisner and
Ben Katchor.
The second type approaches comics as idea generators for blockbuster
movies, generally starting with Tim Burton’s 1989 Batman (which inciden-
tally does not hold up as well as Richard Donner’s 1978 Superman) and work
their way forward. In these accounts comics get some respect through back-
handed compliments. The bottom line for respect in such articles is, well, the
bottom line.
“Comics Boom!: Magazines earn megabucks through TV, film, retail sales,”
a cover story by David Liberman that ran above the fold in the Money sec-
tion of USA Today in July 2008 is fairly typical of the way the press reports
the business of comics. Replete with a dramatic splash headline featuring the
Hulk crashing through a wall, the comic and boom of the headline are ren-
dered comic-book style. But the report is all business, noting that the second
Batman movie directed by Christopher Nolan, The Dark Knight, took a record
$158 million in box office receipts in its opening weekend in the USA.
Overall comic book-based movies were on track in 2008 to best the 2007
record of $925 million in ticket sales, which amounted to ten percent of that
year’s box office receipts. Time Warner licensing resulted in retail sales of $6
billion for products carrying images of Superman, Batman, and other non-
comic-book characters in 2007. Marvel characters did $5.5 billion worth of
licensing sales. Against these figures the $700 million sales of comic books in
2007—up about $60 million from 2006—makes the other efforts look like a
tail that is wagging the dog.
The article offers the now standard interpretation of comic books’ role in
this generation of profit in a succinct sound bite-worthy quote: “‘Comics are
a low-cost laboratory, with instant feedback, for what’s happening in pop cul-
ture,’ says Milton Griepp, publisher of ICv2, a website that tracks comic pub-
lishing.” There is nothing particularly new about this sort of reporting since
such articles have appeared regularly in the press since the success of the 1989
Batman movie and the accompanying licensing bonanza (see Kleinfield 1990,
1). The April 27, 1992, edition of the television show Entertainment Tonight
reported Batman merchandise from the first film garnered sales of over one
billion dollars worldwide by spring 1992.
HOW MAUS HELPED REDEFINE A MEDIUM 189
Much of the early quality academic work on comics can be traced back to Aus-
trian-born and British-based art historian E. H. Gombrich, whose 1960 book,
Art And Illusion: A Study in the Psychology of Pictorial Representation—derived
from a series of lectures for the Smithsonian Institution in 1956—called for a
critical inquiry of the form. Ellen Weise’s 1965 edited volume, Enter: The Com-
ics, which brought together the Swiss Rodolphe Töpffer’s Essay on Physiog-
nomy and one of his comics albums, The True Story of Monsieur Crépin, for the
first time in English, was an initial response to Gombrich. David Kunzle, self-
consciously following Gombrich’s call, published the first of his two-volume
history of the comic strip, The Early Comic Strip Narrative Strips and Picture
Stories in the European Broadsheet from c. 1450 to 1825 in 1973 (Kunzle 2007, ix).
The second volume, The Nineteenth Century, followed in 1990. Kunzle’s work
set a benchmark in analytical and descriptive depth, but for a good many
years Americans interested in comics did not take up his work or his meth-
odology, which carefully placed technical and stylistic developments within
a broad cultural matrix and offered a history of the form that explained why
these developments happened.
But America did produce some early scholarly work of comics criticism.
Arthur Asa Berger published his Li’l Abner: A Study in American Satire and fol-
lowed up in 1973 with a series of essays in Comic-stripped American. Berger’s
work focused on how comic strips demonstrated American traditions of sat-
ire and caricature. Much of his argument was a plea to take comics seriously
since they mirrored society’s concerns and interests.
190 IAN GORDON
Other early academic work included Ariel Dorfman and Armand Matte-
lart’s 1975 How to Read Donald Duck: Imperialist Ideology in the Disney Comic.
Originally issued in Chile in 1971, this volume’s highly polemical analysis of
the Chilean versions of Disney comics made the none-too-subtle observation
that comic book stories, even satires like Scrooge McDuck, proffered ideo-
logical positions. The book presaged a debate that became familiar enough
among scholars of comics and other media about just how a cultural form
infused its readers with a particular ideology. Elsewhere in academia around
this time (circa the early 1970s) Donald Ault, a Blake scholar, was making
waves through his courses at Berkeley that examined comics as part of a liter-
ature curriculum. Other academics with an early interest in comics included
the Temple University communications professor, John Lent, and Faulkner
specialist M. Thomas Inge.
In the late 1980s, Seetha Srinivasan at the University Press of Mississippi
set up the Studies in Popular Culture Series with Inge as the general editor.
Witek’s Comic Books as History was the first book in this series that focused
on comics (Heer 2008). In an essay for the American Quarterly I discussed
Witek’s book side by side with Kunzle’s second volume. It may seem at first an
odd juxtaposition, a work on twentieth-century American comic books with
a foot in the comix camp, and a volume decidedly about nineteenth-century
European comics art. But as it turns out, not so much so, because such a dis-
cussion marked a stage in the development of a comics studies field.
I hasten to add that the review editor of the journal, Charles Bassett, pro-
posed the essay to me as I was searching for an opportunity to review Kun-
zle’s book. Though not giving Witek nearly enough credit for the merits of his
work I concluded the American Quarterly piece by suggesting that the comics
form after a century of mass acceptance might be “about to receive the critical
attention it deserves” (Gordon 1991, 341–46). Witek’s book marked the begin-
ning of some respectability, however attenuated, for academics who first and
foremost study comics. Witek too was probably the first academic to build a
successful career mostly around the study of comics, moving his way from
a PhD under Ault at Vanderbilt through to being a full professor at Stetson
University.
The somewhat older David Kunzle had been a working academic since the
mid-1960s when he arrived at UCLA in the Art History Department and was
perhaps protected from lowbrow accusations by the reach of his learning, his
British accent, and Gombrich’s reputation. As far as respectability went, Kun-
zle had the advantage of studying comics art unencumbered by associations
with mass media or popular culture. At the same time Kunzle demanded that
HOW MAUS HELPED REDEFINE A MEDIUM 191
the material he studied be viewed as comic strips, which called into question
the then popular and accepted notion of comics as a distinctively American
art form.
I mean no disrespect to either of my colleagues, nor to suggest fundamen-
tal disagreement between them, when I say that they represented positions
around which a field of comics scholarship grew. The University Press of Mis-
sissippi has continued to bring out a steady stream of works on comics and, as
Jeet Heer has written, transformed “comics studies, hitherto and [sic] incho-
ate body of critical writing, into a coherent field” (Heer 2008). In addition to
the many fine books published by Mississippi, other academic presses such as
Duke, Chicago, Yale, and the now defunct Smithsonian Institution Press also
published works on comics.
CONCLUSION
form . . . The field hasn’t yet grasped its object or properly posed its proj-
ect (Chute 2008, 452–65).
Chute’s tone in framing her article belies much of the work that has shaped
scholarship of comics and the quality and thoughtfulness of her own writing.
Her piece goes on to discuss much of the scholarship on comics, but she over-
looks several key scholars such as Witek and—surprisingly—Charles Hat-
field, whose book, Alternative Comics: An Emerging Literature (2005), conveys
in the title its importance to an author trying to discuss comics as literature.
But she does of course discuss Maus at length. Indeed Chute is working with
Spiegelman on his forthcoming MetaMaus.
Maus has made comics respectable. Those who study comics are slowly
being admitted to the academic party, but sometimes comics scholars have
to suitably humble themselves before being accepted in the VIP lounge of
journals like the PMLA.
NOTES
1. The authors divided the chapters and Gopnik was responsible for the chapters
cited here.
WORKS CITED
Anon. 1967. Kinney Plans to Acquire National Periodical in Exchange for Stock. Wall Street
Journal, 24 July.
———. 1968. Kinney National Acquisition. Wall Street Journal, 27 Mar.
Bader, Graham. 2004. “High and Low.” Artforum International 43(2): 109–12
Brown, Joshua. 1988. Of Mice and Memory. Oral History Review 16: 98.
Bruck, Connie. 1994. Master of the Game: Steve Ross and the Creation of Time Warner. New
York: Simon & Schuster.
Carlin, John, Paul Karasik, and Brian Walker, eds. 2005. Masters of American Comics. New
Haven: Yale University Press.
Chute, Hillary. 2008. Comics as Literature? Reading Graphic Narrative. PMLA 123: 452–65.
Crumb, Robert. 2005. “I’ll never be the same.” The Guardian, 10 Mar. http://www.guardian
.co.uk/books/2005/mar/10/robertcrumb.comics [accessed 10 June 2008].
Fischer, Craig. 2007. Masters of American Comics—Two Reviews. International Journal of
Comic Art 9.1: 730–32.
Gopnik, Adam. 1987. Comics and Catastrophe. New Republic, 22 June, 29–34.
Gordon, Ian. 1991. “But Seriously, Folks . . . ”: Comic Art and History. American Quarterly
43: 341–46.
HOW MAUS HELPED REDEFINE A MEDIUM 193
In the last ten years, few comics have garnered enthusiastic criti-
cal attention equal to Chris Ware’s graphic novel Jimmy Corrigan: The Smart-
est Kid on Earth (2000). In his book, Chris Ware (2004), Daniel Raeburn hails
Ware as a “luminary” who has won “every award a cartoonist can win: Eisner,
Ignatz, Harvey and Rueben” (9). Raeburn overlooks the comics prizes of the
non-Anglophone world, but he is right to emphasize Ware’s star status. Ware’s
accolades extend beyond the comics industry, winning the British Guardian
newspaper’s First Book Award in 2001 for Jimmy Corrigan (Brockes 2001, 4).
194
RACISM AND JIMMY CORRIGAN AS GREAT AMERICAN NOVEL 195
In the U.S., his work has been exhibited in the Whitney Museum of American
Art’s 2002 biennial (Raeburn 2004, 16), the Smithsonian’s design triennial
(Ware 2000b), and at the Cooper-Hewitt National Design Museum (Thom-
son 2001, 14). 80,000 copies of Jimmy Corrigan had been sold by 2004 (Rae-
burn 2004, 9). One is struck by the sheer variety of broadsheet acceptance
and promotion of Jimmy Corrigan, included in the end-of-year appraisals and
summer reading lists of the British newspapers Daily Mail (Anon. 2003, 56),
Sunday Herald (Anon. 2001c, 34), Scotsman (Anon. 2001a, 2), and The Indepen-
dent (Anon. 2001b, 9–13).
The transformation in comics culture this collection explores has often been
linked back to Jimmy Corrigan and the star persona of Chris Ware; Andrew D.
Arnold stresses how Ware has “vastly increased the prestige of the medium”
(Arnold, 2001; see also Shaar Murray 2001, 9). This chapter understands Jimmy
Corrigan’s success in relation to the construction of comics as graphic novels
by critics and reviewers, and the associated interpretation of the comics cre-
ator as an author comparable to literary writers. Francophone scholars André
Gaudreault and Philippe Marion offer a relevant model for situating Jimmy Cor-
rigan’s reception in North American comics history. Gaudreault and Marion
argue that sequential art has had two births: the first is the appearance of the
comics medium in the early nineteenth century, with Rodolphe Töpffer at the
forefront of this birth. Töpffer pressed the existing technology of autolithog-
raphy into the production of a new “means of transmission, the picture book,”
and a new means of narration, telling stories with “an analytical cutting of
the action” and “a syntagmatic montage of the fragments” that had not been
achieved before (2005, 5–11). The second birth is the constitution of a media
institution, the baptismal recognition of its specificity and autonomy, which
conceptualizes it in relation to coexistent media. This second, “distinguishing
birth” is bound up with the “process wherein an institution assumes control of
the medium, establishes its internal consensus, and regulates it” (5, 13).
Between the two births is a phase Gaudreault and Marion conceive of as
a “period of emergence” in which the new medium is “subordinated to adja-
cent cultural practices” even though early institutional structures may have
formed around it (8). Gaudreault and Marion argue that comics went through
this period of emergence at the turn of the twentieth century, when its most
significant “intermedial synergy” was with the “popular press”: “In its inter-
action with this press the comic strip and graphic novel became accepted
and popular culture industries” (11). Out of this interaction, comics’ second
birth—its constitution “as a singular medium” (11)—took place in the first
half of the twentieth century.
196 PAUL WILLIAMS
In France, comics are recognized as one of the nine arts (Gaudreault and
Marion 2005, 9): Gaudreault and Marion’s evaluation of comics’ full and
healthy second birth is therefore understandable, but the independence
they proclaim for the medium is questionable in the Anglophone context. In
stressing how the reception of Jimmy Corrigan unfolded under the aegis of
the field of literary production, this chapter nuances Gaudreault and Marion’s
assertion, perhaps indicating that the institutional autonomy characterizing
the second birth of a medium has yet to be completed for North American
comics. Certainly, their own repetition of the term “graphic novel” registers
lexically how the perception of comics—or the perception of a certain type of
comic, published in a certain form and directed at certain teenage and adult
consumers—remains entangled with literary publishing.
Several aspects of Jimmy Corrigan have attracted praise: its self-conscious
engagement with the superhero genre that dominates the comics medium, its
witty self-deprecation, its formal virtuosity, and its high production values.
The emotive charge of Jimmy Corrigan is remarkable: abandoned as a child
by his father and brought up by his domineering, interfering mother, Jimmy
has become a lonely Chicago office worker. He receives a plane ticket from his
father and an invitation to spend Thanksgiving with him, Jimmy’s stepsister
Amy, and Jimmy’s grandfather, also called James. The book follows the father
and son’s awkward meeting in small-town Michigan, brought to an abrupt
conclusion by Jimmy’s father’s death as a result of an automobile accident.
Interwoven with these events is Jimmy’s grandfather James’s childhood rec-
ollections of 1890s Chicago, particularly life with his father, William Corrigan,
a glazier working on the 1893 World Columbian Exposition. Resentful of his
wife’s death in childbirth, William’s morning pedagogical encouragements
indicate his general demeanor towards his son: “Get up you goddamn little
son of a bitch.”1 Eventually William abandons James, on his ninth birthday,
at the Exposition.
This distressing genealogical narrative is emblematic of a major phenome-
non in the publishing industry since the late twentieth century, the exponen-
tial rise in popularity of traumatic life stories (Gilmore 2001, 2–7). Accordingly,
while conceding that the characteristics cited in the above paragraph were
all factors in Jimmy Corrigan’s favorable reception, this chapter insists that
the conceptualization of Ware as an author and Jimmy Corrigan as a novel is
the motor behind the praise it received from reviewers and critics. Further, I
argue that Jimmy Corrigan has been aligned with a long tradition in publish-
ing and literary criticism: the perpetual hailing of the Great American Novel,
a canonical book condensing the tensions, experiences, hopes, tragedies, and
RACISM AND JIMMY CORRIGAN AS GREAT AMERICAN NOVEL 197
triumphs of the American republic and its peoples (as one example of schol-
arship among many, see Buell 2008).
Preexisting trends in book publishing and Chris Ware’s position in rela-
tion to the wider construction of comics creators as literary figures facilitated
the interpretation of the text as literature. Roger Sabin observes that since
the late 1980s it has been the novel element of graphic novels that reviewers
and critics have emphasized most prominently: “graphic novels were invari-
ably reviewed in the book section rather than the general arts pages, writers
were profiled rather than artists, and on the whole the quality of writing in
a work was held in higher esteem than the art” (Sabin 1993, 247). One could
add the (inconsistent) increase in shelf space dedicated to graphic novels by
bookshops; Johanna Drucker observes that “Ware’s books are competitive in
a mass market, selling for prices that make them part of a regular hardcover
fiction niche” (2008, 41). Chris Ware’s interpolation as a literary author is
not simple, and (unlike many of his peers) the design of Jimmy Corrigan is
frequently commended (see Heller 2002 and Raeburn 2004, for example), but
he has also received prestigious literary prizes and the presence of the graphic
novel on those end-of-the-year reading lists demonstrate that in the press the
company Chris Ware is most likely to keep is with prose fiction writers. This
accords with his other publishing interests: Ware guest-edited 13 of Dave
Eggers’s literary periodical McSweeney’s Quarterly Concern and has contrib-
uted work to The New Yorker (see David M. Ball’s chapter in this collection),
a magazine that has published prose by authors such as F. Scott Fitzgerald
and Truman Capote (both closely associated with the Great American Novel).
Jimmy Corrigan’s reception was informed by and is further evidence of the
“transition of part of the comics industry from a ‘comics culture’ to a ‘book
culture.’ [The co-option of comics by the book trade] served to remake comics
in prose literature’s image” (Sabin 1993, 247).
In addition to these publishing contexts exterior to the text, several
aspects of Jimmy Corrigan invite one to read it as a “Great American Novel.”
Jimmy Corrigan’s kinship with this privileged literary mode (and the cultural
capital it enjoys) was referred to by many reviewers, who observed a “bleak
depiction of the dark side of the American dream” (Wynne 2003, 16) and “a
small-scale history of America’s last one hundred years” (Ware 2000b). Press
accounts celebrated Jimmy Corrigan for representing “the Great American
novel in comic book form” (front dustjacket, Raeburn 2004; see also Black-
burn 2002, 5).
Interweaving the characters’ lives with a handful of seminal events from
U.S. history enhances the sense that the Corrigan family’s exploits operate
198 PAUL WILLIAMS
as a synecdoche for the fortunes of the national family since the Civil War.
William Corrigan’s involvement in the battle of Shiloh is the earliest mean-
ingful scene to be represented in the graphic novel’s non-linear narrative, and
the Civil War’s legacy of uneven race relations is central to the personal and
national story that follows. Similar constructions of personal and national
identity during and after modern mass conflict recur in other texts hailed
as Great American Novels, such as Stephen Crane’s The Red Badge of Courage
(1895), Joseph Heller’s Catch-22 (1961), and Thomas Pynchon’s Gravity’s Rain-
bow (1973), which share with Jimmy Corrigan a visceral presentation of war’s
losses and a skepticism towards its glorification.
F. Scott Fitzgerald’s The Great Gatsby (1925) epitomizes the “state of the
nation” quality that reviewers have used as a criterion for selecting candidates
for the Great American Novel, specifically the sense of purposelessness and
emotional barrenness also featured in Jimmy Corrigan. Reviewers repeatedly
commented on the graphic novel’s representation of a USA whose citizens are
left disorientated and lonely by their unrewarding work, their malnourished
leisure activities, and the barren built environment (such as Nissen 2000;
Nadel 2001, 13; Prager 2003, 197). Those settlements north of Chicago that
Ware based Jimmy’s father’s town on are described by the writer as the bleak-
est of places: “Human beings: they are living out the grand dramas of their
lives in these horrible areas that just seem to mock them at every turn. The
modern world seems to make fun of people in a lot of ways” (Ware 2000b).
Both these sets of tropes from the Great American Novel tradition feed
into the third theme, also depicted in Jimmy Corrigan, and the one discussed
in detail here. What Ware’s text shares with the novels Adventures of Huckle-
berry Finn (1884), Absalom, Absalom! (1936), and To Kill a Mockingbird (1960)
(to name but three) is a preoccupation with the psychological and physical
damage racism wrecks on individuals and families. Lusi Siroy’s praise for
Jimmy Corrigan implies the entwinement of racism and the Great American
Novel, calling the book “a purely American tale that involves as many genera-
tions as Alex Haley’s Roots” (2003, 18). Paradoxically, Ware identifies Jimmy
Corrigan’s discussion of race as “a fundamental American thread” while insist-
ing that the book was not planned as “any sort of grand opus or meditation
on the American experience” (Ware 2000b).
Nonetheless, Jimmy Corrigan connects racism to the national conscious-
ness and identity in a striking and lyrical way. The remainder of this chap-
ter explores its projection of racism as a personal and national tragedy, one
overlapping with the aforementioned representation of contemporary angst.
It seems that meaningfully, honestly, and tolerantly connecting with each
RACISM AND JIMMY CORRIGAN AS GREAT AMERICAN NOVEL 199
Jimmy Corrigan tracks American racism from the postbellum period to the
1980s; on the inside back cover Ware provides a brief history of the “Draft
Riots,” intended to set the scene for the hostility between Irish America and
African America in the wake of the Civil War:
The “Civil War Draft Riots” occurred in New York City, Boston, and other
large metropolitan centers in July 1863. At that time, persons who were
able to pay a $300 “substitution fee” (i.e. the richer classes) were freed
from the responsibility of Union Army service, leaving the poor classes
(particularly Irish immigrants) especially vu[l]nerable to the draft. Afro-
Americans were, ironically, inelligible [sic] for active army service, and
so by default were positioned to take over the mostly menial jobs which
would be vacated by the Irish. Angry mobs (reportedly composed of pri-
marily Irish citizens) murdered nearly one thousand Afro-Americans and
caused over two million dollars worth of property damage over a period
of four days.
The 1890s narrative bears out that hostility. Returning from a magic lantern
show featuring a “pickanniny” (an offensive African-American stereotype
characterized by foolishness and overreaction [see Bogle 1994, 7–8]) struck
on the head while attempting to steal a pie from a windowsill, William Cor-
rigan is still laughing at the sight of “poor old ‘Jim Crow.’” Buying a newspaper
from an African-American boy, William feels in competition with an elderly
200 PAUL WILLIAMS
MR. JOHNSON: Well, maybe it wasn’t her . . . it’s a holiday, you know . . .
maybe it was a fill-in . . .
JIMMY’S MOTHER: No, no, it was her . . . I can smell her . . .
The pause before Jimmy’s mother spits out “colored maid” implies she is tak-
ing her time considering a range of abusive possibilities. Because of her cen-
trality in Jimmy’s life, his desire to get closer to Amy, his “real sister” (Jimmy’s
words), must negotiate his mother’s racist reaction. Jimmy interprets Amy’s
questions about his leisure interests as evidence that “she do like me . . . But
. . . if Mom won’t like her? but I like . . . ” Jimmy indulges in a melodramatic
fantasy in which his father recovers, and despite Amy’s barely concealed love
for her stepbrother, Jimmy returns to his mother in Chicago, whereupon he
pines in his armchair for (presumably) Amy.
Jimmy gets married, has a family, and choking back his tears for his lost
love Amy, continues to be a satellite to his mother’s caprices. Turning to wish
fulfillment, Jimmy’s wife and new family are lost at sea and his mother dies,
freeing the way for Jimmy’s return to Amy, and the romantic contact of fire-
side handholding. When Amy interrupts his daydream, Jimmy looks at her as
lover and wife; Amy is dazed with tiredness, Jimmy is dazed by longing. Amy
retires to bed, and Jimmy resumes his fantasy with an atomic explosion.
He and Amy become “the only people left on Earth,” and the stepsiblings
become a couple, bringing up baby in a log cabin. With all other human life
extinct, the obligation to propagate the species legitimizes their union. Tra-
ditional gender roles are extended by this scenario: Jimmy becomes protec-
tor and provider, Amy becomes child-bearer and nurturer, played out in the
wholesome setting of a new frontier made possible by civilization’s disap-
pearance (“everything is g-gone”). This fantasy suggests Jimmy’s willingness
to join his father’s family is partly attributable to his interpretation of Amy as
sexual and romantic figure. A slightly earlier panel, focused on Amy’s breasts
in profile under her sweater, perhaps offers Jimmy’s point-of-view as he looks
lustfully at his stepsister. His belief that the two could start a family of their
own is a challenge to the racist taboo on “miscegenation,” but the fact this
only takes place in his post-apocalyptic fantasy gives some sense of how far
Jimmy thinks this is viable.
they will be told their father died in the night, Ware sets up their hopes and
fears in a virtually symmetrical double-page spread. On one page, Jimmy
confronts a “NUMBER 1 DAD” T-shirt, reminding him that on the other
side of his abandonment by his father is the attention and compassion Jim-
my’s father showed Amy. Jimmy reevaluates the “HI” his father spelt out in
bacon when Amy remembers, “On holidays he’d fix breakfast and make the
bacon spell words . . . I used to love that . . . ” Breakfast now symbolizes how
Jimmy’s father is belatedly extending to Jimmy the thoughtfulness Amy has
enjoyed. Amy fears her father will be so badly injured he can communicate
only through the wave of a hand so weak that it is conveyed by subtle, eas-
ily missed movement lines. As Jimmy approaches an unusual point of calm,
smiling and thinking aloud, “I bet they will serve dinner there,” Amy’s rest-
lessness with her stepbrother grows.
At the hospital, Jimmy and Amy are kept waiting until Dr. Wilson enters.
The reactions Amy has been experiencing and imagining—that she cannot
belong to this Irish American family because she is African American—are
quieted as Dr. Wilson automatically refers to them as brother and sister. Their
familial bond is most bruised and most required at this moment; Jimmy
momentarily triumphs over the forces of racism running through his family
line by outstretching his hand to brush his stepsister’s as she shakes from the
news of their father’s death. Ware elongates this movement over the course
of seven panels, heightening the high personal stakes in Jimmy’s action
and its significance as a culmination of his reconcilement with his father.
“Swamped by a succession of tragicomic disasters, a man who has never quite
come to terms with his own humanity must recognize the humanity of an
Other (black, female) in order to cope with the humanity of the father whose
absence had blighted his life” (Shaar Murray 2001, 9).
Despite defying the racism of (most notably) his mother by affirming his
kinship with Amy through fraternal gesture, Jimmy is rebuked. Amy shoves
him off his chair: “Get away from me!” Amy is stunned, and the nurse leads
Jimmy outside before closing the door. Stood rigid outside the consulta-
tion room, Jimmy replays the scene in his head, imagining Amy’s face to
be more pained and grotesque than it first appeared: Jimmy places tears on
her cheek. Mistakenly hailed by a cab driver, Jimmy gets in, crying too, and
is driven away. When Amy is ready to apologize, no one is there when she
opens the door.
Circumstance has intervened and divided this embryonic offshoot of the
Corrigan family before it had the chance to grow together, especially poignant
RACISM AND JIMMY CORRIGAN AS GREAT AMERICAN NOVEL 205
given the obstacles of “racial difference” and racism Jimmy has struggled
against and seemingly overcome by reaching out to his stepsister. With Amy
standing in the open doorway, Ware silently underscores the tragic quality of
their dispersed family bond in a diagrammatic series of panels tracing Amy’s
genealogy back to the 1890s, back to Amy’s great-grandmother, an illegiti-
mate child picking flowers on land close to the Corrigan family home. Amy’s
great-great-grandmother was raped by her employer, Jimmy’s great-grand-
father William Corrigan. Looking back to the preceding 1890s narrative and
May’s “violation of my father’s authority (however innocent),” one rereads
James’s following euphemism with horrific knowledge: “The next morning
my father gave our maid her ‘notice.’” Raeburn comments that the “way that
Ware shows the events linking Jimmy and Amy by blood—using neither
words nor action—is something that can be done only in comics” (2004, 78):
the spatial economy with which Ware allows Amy’s genealogy to unfold over
two pages challenges the reader to follow, and compounds their horror.
This biological familial bond is not known to the characters in the 1980s,
and metaphorically acts out the failure of the American national family to
cohere, the USA’s failure in letting itself be divided by the perception of race.
If the country excavated its history, the myth of separate racial groups could
be challenged—this requires the nation to exercise the imagination necessary
to reconceptualize its history and ontology. Appropriately, it is this imagina-
tive task readers of Jimmy Corrigan must traverse in order to track the gene-
alogical connections Ware makes through the comic form at this moment.
Ironically, this microcosmic coming together and irrevocable breaking apart
of the Corrigan family takes place during the country’s foremost celebration
of national and family unity: the Thanksgiving holiday.
Like other critically awarded texts in recent years such as the film Crash
(2005), Jimmy Corrigan laments that life in modern America is existentially
impoverished, with racism a key component of that alienation. As a key com-
ponent, it is commonly shared: Irish-Americans abuse African-Americans as
“niggers,” Italian-Americans abuse Irish-Americans as “Micky,” Italian-Amer-
icans are abused as “wops.” Racism appears as a common affliction prevent-
ing Americans of all colors coming together in friendship and understanding,
but the ubiquity of stereotyping in Jimmy Corrigan blunts one’s attention to
the less obvious structures of racism:
uncomfortable, but the community has the social power to combat and
resist them; stereotypes of other communities participate in a contin-
uum of prejudicial social policy and actual violence against disempow-
ered people, placing the very body of the accused in jeopardy (Shohat
and Stam 1994, 183).
CONCLUSION
NOTES
1. Jimmy Corrigan: The Smartest Kid on Earth deploys a series of fonts and typefaces,
upper and lower case letters. For ease of reading, whenever quoting from the comic I have
used a uniform font and followed standard grammatical rules for upper and lower case.
Quotations from the comic are not given page references because they are not printed in
the text.
208 PAUL WILLIAMS
WORKS CITED
Kidd, Chip. 1997. Please Don’t Hate Him. Print 51: 42–49.
Lee, Harper. 1989. To Kill a Mockingbird. New York: HarperCollins. Originally published in
1960.
Nadel, Daniel. 2001. Rev. of Jimmy Corrigan: The Smartest Kid on Earth by Chris Ware.
Graphis 57: 13.
Nissen, Beth. 2000. A Not-So-Comic Comic Book. CNN.com. http://edition.cnn.com/
2000/books/news/10/03/chris.ware/ind ex.html [accessed 4 Apr. 2007]
O’Keeffe, Alice. 2005. Strip Lit is Joining the Literary Elite. The Observer, 20 Nov., 16.
Poniewozik, James, and Andrew Arnold. 2000. Right Way, Corrigan. Time, 11 Sept., 116.
Prager, Brad. 2003. Modernism in the Contemporary Graphic Novel: Chris Ware and the
Age of Mechanical Reproduction. International Journal of Comic Art 5(1): 195–213.
Pynchon, Thomas. 1973. Gravity’s Rainbow. New York: Viking.
Raeburn, Daniel. 2004. Chris Ware. London: Laurence King Publishing.
Sabin, Roger. 1993. Adult Comics: An Introduction. London: Routledge.
Shaar Murray, Charles. 2001. Comic Tragedy for the Last of a Line. Independent, 16 June,
9 [Features].
Shohat, Ella, and Robert Stam. 1994. Unthinking Eurocentrism: Multiculturalism and the
Media. London: Routledge.
Siroy, Lusi. 2003. Rev. of Jimmy Corrigan: The Smartest Kid on Earth by Chris Ware. Times, 7
June, 18 [Features].
Soper, Kerry. 2005. From Swarthy Ape to Sympathetic Everyman and Subversive
Trickster: The Development of Irish Caricature in American Comic Strips between 1890
and 1920. Journal of American Studies 39(2): 257–96.
Thomson, David. 2001. The Antique Rude Show. Guardian, 4 Sept., 14 [Features].
Twain, Mark. 1994. Adventures of Huckleberry Finn. Harmondsworth: Penguin. Originally
published in 1884.
Ware, Chris. 2000a. Jimmy Corrigan: The Smartest Kid on Earth. New York: Pantheon
Books.
———. 2000b. Interview with Andrew Arnold. Time. http://www.time.com/time/nation/
article/0,8599,53887,00.html [accessed 4 Apr. 2007].
———. 2000c. Interview with Beth Nissen. CNN.com. http://edition.cnn.com/2000/
books/news/10/03/chris.ware.qanda/ [accessed 4 Apr. 2007].
———. 2006. Interview with Todd Hignite. In In the Studio: Visits with Contemporary
Cartoonists, ed. Todd Hignite, 228–59. New Haven: Yale University Press.
Wynne, Frank. 2003. Out There. Times, 21 June, 16 [Weekend].
CHAPTER THIRTEEN
On May 26, 1985, The New York Times published an important docu-
ment in the history of the American comic book. In “Cats, Mice and History—
the Avant-Garde of the Comic Strip,” Ken Tucker discussed early chapters of
Art Spiegelman’s Holocaust narrative Maus, published serially at the time in
the comics anthology Raw and as yet uncollected in a single volume. “Perhaps
because of Raw’s limited circulation,” Tucker suggested, “few people are aware
of the unfolding literary event Maus represents.” Were they only to see it,
Tucker argued, they would recognize a major work of art, “an epic story in
tiny pictures.”
More than twenty years later in October, 2008, Spiegelman published Por-
trait of the Artist as a Young @§*!.1 Part memoir, part introduction to his early
experiments in comic-book narrative, Portrait of the Artist also characterizes
Maus’s influence on his subsequent life. “That’s a monument I built to my
father,” he says, pointing behind him to a massive statue of a bespectacled
mouse. “I never imagined it would grow so big.” Now it looms over him. “No
matter how hard I run,” he complains, “I can’t escape that mouse’s shadow.”
Maus casts its shadow far, and not just over Spiegelman—the book’s suc-
cess has precipitated a broad reassessment of the artistic potential of the
comic book. No longer deemed the effluent of mass culture, it has become
respectable and it is normal now to see comic strips published and books
reviewed in magazines that self-consciously declare their sophistication. In
this decades-long elevation of the form, Spiegelman’s career has been pivotal.
210
THE CANONIZATION OF SPIEGELMAN’S MAUS 211
Raw, which he co-edited with Françoise Mouly in the early 1980s, nurtured
the American comics’ “avant-garde” and introduced American readers to
translated works from Europe and elsewhere.
When Maus was published in two volumes in 1986 and 1991, the American
media were collectively astonished that comics have as much potential for
intellectual and artistic sophistication as any other art form. Through the
1990s Spiegelman was an ambassador of the medium, writing on comics in
The New Yorker and elsewhere, though he did not single-handedly elevate
the reputation of the form. In the late 1980s when the news media were
discovering the aesthetic potential of comics, their focus was wide enough
to include the Hernandez brothers’ Love and Rockets (1981–present), Frank
Miller’s Batman: The Dark Knight Returns (1986), Alan Moore and Dave Gib-
bons’s Watchmen (1986–87), and others. But of these books, Maus was the
boldest departure from popular assumptions about comics: if its aesthetic
techniques were not necessarily more daring than those of many other
works, nevertheless its rejection of the most pervasive comic-book genres
of the time was far more complete, its subject matter more obviously seri-
ous. As such it was celebrated not just as a literary event, but as the greatest
achievement of the form.
Within the decade, Maus began appearing in the anthologies published by
W. W. Norton, Inc. Excerpts from Maus were published in Postmodern Ameri-
can Fiction: A Norton Anthology (1st ed., 1997), The Norton Anthology of Jewish
American Literature (1st ed., 2001), and The Norton Anthology of American Lit-
erature (7th ed., 2007). Because Norton’s anthologies are widely used in uni-
versity literature departments, its editorial decisions govern much of what
is read on university survey courses. One may reasonably point to a work’s
inclusion in these anthologies as evidence that it has become “great”—which
is to say that it has achieved literary eminence, however provisional and tem-
porary. Maus’s presence in these anthologies, and its promotion up the ranks
within them from postmodern American literature to American literature,
tout court, is therefore an important sign of Maus’s emergent canonicity.
What justifies the presence of Maus in such anthologies is the attention
literary critics have devoted to it. Articles on Maus began appearing in 1992
and the pace of scholarly publication has not slackened—a phenomenon
unprecedented in the form’s history and as yet unmatched. There exist doz-
ens of journal articles on Maus, a number of dissertations, and a collection
of essays (but so far, however, there are no book-length scholarly studies
in English devoted solely to Spiegelman). In stark contrast to this torrent
of interpretation, only six articles on Watchmen are currently listed in the
212 ANDREW LOMAN
MLA Bibliography, three on Love and Rockets, and just one on The Dark Knight
Returns—a rivulet, a trickle, and a drought.2 The extravagant divergence in
critical attention to these various works has consolidated Maus’s eminence.
But criticism has also often set Maus in contexts having little to do with
comics. This circumstance is not in principle a cause for regret: Maus can be
productively situated in many contexts, and Maus criticism has been in most
respects extraordinarily good. Still, Maus is linked fundamentally to the his-
tory of American comics, and ignoring this circumstance is akin to reading
the novels of Nathaniel Hawthorne with no understanding of the history of
American fiction. It is not unusual for critics to write brilliantly about Maus
in relation to one context while making surprisingly simplistic remarks about
it in relation to comics.
This circumstance must bemuse Spiegelman, not only because he is inti-
mately familiar with the history of the form, but also because in the decade
and a half since the completion of Maus he has been the form’s preeminent
ambassador, champion, and historian. His production of book-length comics
has slowed since Maus—between 1991 and 2008 he published only two—but
he has published articles and short strips discussing both well-known figures
such as Charles Schulz and Theodor Geisel (Dr. Seuss), and also Winsor McCay,
Jack Cole, and Harvey Kurtzman—remembered chiefly by comics cognoscenti.
Uprooting Maus from the soil in which it germinated—American popular
culture—has been the basis for its elevation to the status of Literature, but it
risks re-inscribing the high art/low art binary that Maus has so often been said
to blur, and, what is worse, has distorted understanding of the text itself.
When instructors teach courses in American literature using one of the Nor-
ton anthologies that include excerpts from Maus, they join in declaring—
perhaps in spite of themselves—that it is a significant work in the American
tradition. Undergraduates who have not already encountered Maus in high
school or elsewhere discover it monumentalized here. But in what sense,
according to Norton’s editors, is Maus great? How do they “frame” Maus? In
what aesthetic networks do the editors situate it, and in what larger cultural
or political contexts?
Predictably, each of these anthologies has a different answer, accord-
ing to the individual anthology’s priorities. The Norton Anthology of Jewish
American Literature will not necessarily be concerned with demonstrating
THE CANONIZATION OF SPIEGELMAN’S MAUS 213
I’d like to thank The Times for its recognition and support of my book
Maus II. I was delighted to see it surface on your best-seller list (Dec. 8).
[ . . . ] Delight blurred into surprise, however, when I noted that it
appeared on the fiction side of your ledger.
If your list were divided into literature and nonliterature, I could
gracefully accept the compliment as intended, but to the extent that “fic-
tion” indicates that a work isn’t factual, I feel a bit queasy. As an author I
believe I might have lopped several years off the 13 I devoted to my two-
volume project if I could only have taken a novelist’s license while search-
ing for a novelistic structure.
The borderland between fiction and nonfiction has been fertile ter-
ritory for some of the most potent contemporary writing [ . . . ]. [But] I
shudder to think how David Duke—if he could read—would respond to
seeing a carefully researched work based closely on my father’s memories
of life in Hitler’s Europe and in the death camps classified as fiction.
214 ANDREW LOMAN
I know that by delineating people with animal heads I’ve raised prob-
lems of taxonomy for you. Could you consider adding a special “nonfic-
tion/mice” category to your list?
very “making” of history, from what Hayden White calls its “narrativiz-
ing” to the nature of its documentary archive (Hutcheon 1988, 11).
Comic panels have existed since the end of the nineteenth century,
beginning with Richard F. Outcault’s The Yellow Kid in 1895. By the 1920s
panels had evolved into strips—George Herriman’s Krazy Kat was the
most famous—and by the end of the 1930s these strips had grown into
comic books, most successfully with the Superman series produced by
Jerry Siegel and Joe Schuster [sic]. It would take the cultural transforma-
tions of the 1960s, however, for this trend [ . . . ] to achieve literary form.
As opposed to simple entertainment, literature involves, on a genuinely
cultural level, both expression and reflection, comprising the beliefs and
practices of a people (Baym 2007, 3090).
THE CANONIZATION OF SPIEGELMAN’S MAUS 217
The misspelling of Joe Shuster’s name is only one of several errors suggesting
that comic books remain terra incognita for literary critics (in the next para-
graph, Bill Griffith, author of Zippy, is misidentified as “Bill Griffin”). Errors
of fact are pervasive in this summary, beginning with the stature accorded
Outcault’s The Yellow Kid, which was by no means the originator of the comic
panel. The paragraph anxiously distinguishes between makers of “literature”
and producers of “simple entertainment” (intimations of the assembly line in
the editor’s characterization of Siegel and Shuster are presumably deliberate).
The editors construct an evolutionary narrative that sees Maus as the culmi-
nation of a long formal development, and implicitly defend the anthology for
declining to include, for instance, excerpts from Krazy Kat. But in so doing
they retreat into abstraction.
What is “literary form,” and in what sense is it missing from, for instance,
Winsor McCay’s Little Nemo in Slumberland? What is the precise relation
between “literary form” and “the cultural transformations of the 1960s”?
What is a “genuinely cultural level”? On what basis can one deny to Krazy
Kat and Little Nemo “expression and reflection”? The editors’ fuzzy valori-
zation of “literature” seems to reflect anxiety in the face of eroding distinc-
tions between high and low, and their evocation of comic book history seems
designed not to precipitate further study of the form but rather to preempt it,
or at least to restrict it to works post-Maus. The Norton Anthology of American
Literature thus strikingly dramatizes the costs of canonization.
AMERICAN MOUSE
Fig. 13.1 Representing a “mixed-species” family in the context of the beast allegory. Spiegelman
1991a, 131. From Maus II: A Survivor’s Tale/And Here My Troubles Began by Art Spiegelman,
copyright c 1986, 1989, 1990, 1991 by Art Spiegelman. Used by permission of Pantheon Books,
a division of Random House, Inc.
is gradually making his way back to Sosnowiec, he stays with a Jewish man
and his German wife, relatives of his traveling companion Shivek. The beast
allegory states that this couple is mixed-species, and Spiegelman accordingly
represents the man as a mouse and the woman as a cat. The couple’s two chil-
dren, however, are scandals to the allegory—Spiegelman represents them as
strange hybrids of cat and mouse.
The sheer impossibility of such “mousecats” makes the insufficiency of
the beast metaphor plain (on the same page, the British appear for the first
time in Maus, represented, ludicrously, as fish—presumably cold ones). Link-
ing the Jew to animals of various kinds, such as snakes or vampire bats, was
a staple of the Nazis’ (and others’) anti-Semitic caricature. Edited by Julius
Streicher, the Nazi journal Der Stürmer made broad use of beast allegory. Van
den vos Reynaerde (an animated film produced but not distributed in war-time
Holland) represented the Jew as a rhinoceros. Perhaps most famously, Fritz
Hippler’s Der Ewige Jude (The Eternal Jew) likened the Jewish diaspora to the
migration of rats. Spiegelman has asserted that he was writing “alongside”
Hitler in order to explode him. Thus one of Maus’s cardinal ambitions is to
disclose the inadequacy of its governing metaphor.
Although the beast allegory works brilliantly in Maus in part because the
Nazis’ anti-Semitic caricature routinely likened European Jews to animals,
Spiegelman was first inspired to use it when he detected the racial subtexts of
American cartoons. In 1985, Spiegelman stated:
A few years ago I was looking at a lot of animated cartoons from the
1920s and 30s, and I was struck by the fact that, in many of them, there
was virtually no difference between the way mice and black people were
drawn. This got me thinking about drawing a comic strip that used mice
in a metaphor for the black experience in America. Well, two minutes
into it, I realized that I didn’t know the first thing about being black, but
I was Jewish, and I was very aware of the experiences of my parents in
World War II, so that pushed me in that direction (Qtd. in Tucker 1985).
Spiegelman has reiterated this sketch of the metaphor’s American roots else-
where, most recently in Portrait of the Artist as a Young @§*!. Here he tells the
anecdote in comic-strip form, introducing the account with an image that
evokes both Mickey Mouse and a child in blackface—his mouse/muse—as
the “birth of a notion” (alluding to D. W. Griffith’s infamous 1915 Ku Klux
Klan epic, Birth of a Nation).
222 ANDREW LOMAN
Fig. 13.2 Spiegelman alludes to D. W. Griffith’s film Birth of a Nation (1915) as he introduces the
story of Maus’s conception. Spiegelman 2008, 12. From Breakdowns: Portrait of the Artist as a
Young %@?*! by Art Spiegelman, copyright c 1972, 1973, 1974, 1975, 1976, 1977, 2005, 2006,
2007, and 2008 by Art Spiegelman. Used by permission of Pantheon Books, a division of Random
House, Inc.
Fig. 13.3 The association of minstrelsy and funny-animal cartoons. Spiegelman 2008, 13. From Breakdowns:
Portrait of the Artist as a Young %@?*! by Art Spiegelman, copyright c 1972, 1973, 1974, 1975, 1976,
1977, 2005, 2006, 2007, and 2008 by Art Spiegelman. Used by permission of Pantheon Books, a division of
Random House, Inc.
Maus [ . . . ] famously [depicts] its Jews as mice, its Germans as cats, its
Poles as pigs, and so on, with Americans as dogs. The picture this gives of
nationality in Europe is [ . . . ] a plausible one, but the picture of America
is at least as counterfactual as Roth’s. In Spiegelman’s America, every
immigrant group [ . . . ] has been assimilated, with the exception of the
Jews! Everyone else is dogs (blacks are black dogs); Jews are still mice.
It’s as if not just the Holocaust itself but the racial system that produced
it was an American rather than a European phenomenon. And, of course,
this Americanizing of the Holocaust is not just a fictional [sic] event.
Why is there a federally funded US Holocaust Museum on the Mall in
Washington, DC? In what sense [ . . . ] is the Holocaust part of American
history? (Michaels 2006, 289).
appear in Maus, and this deferral means that in the first third of Maus I the
beast allegory is incomplete. However, when a Nazi first appears, his repre-
sentation is momentarily plastic: he is not at first represented as a cat, nor
even as an animal. Thus Spiegelman’s deconstruction of the beast allegory,
although generally held to begin in earnest in Maus II, is already well under
way in the early pages of Maus I.
Chapter 1, which describes Vladek’s world in the years before the Nazi
invasion of Poland, takes place in a social world made up almost exclusively
of mice. Although Vladek does not provide a specific date, his narration
begins at some point between 1931 and 1932—thus at the very moment
that the Nazis were coming to power in Germany—but the flashbacks in the
first chapter make no reference to Nazism whatsoever, focusing instead on
Vladek’s romantic relationship with Lucia Greenberg and his courtship of his
future wife, Anja Zylberberg.
Vladek’s references to American mass culture in this chapter mark the first
instance where the beast allegory is destabilized. The chapter is named for
one of Rudolph Valentino’s major films, The Sheik (1921)—introducing his
reminiscences, Vladek tells Art that “I was at that time, young, and really
a nice, handsome boy. // People always told me I looked just like [ . . . ] Val-
entino” (I:13). Behind Vladek, and providing the panel’s frame (at a skewed
angle, however, in relation to the other panels), there is a representation of
a poster for The Sheik (1921), the film that made Valentino famous. But in
the poster, Valentino is represented as a mouse, nonsensical according to the
terms of the allegory, since he was not Jewish. We might read the image as
Vladek’s projection of himself onto the figure of Valentino (and also a projec-
tion of Lucia onto Agnes Ayres, the actress who starred alongside Valentino in
The Sheik): read this way, the ironies of the panel are striking, with the aged,
enfeebled Vladek on a stationary bicycle fantasizing about his youthful viril-
ity and associating it with American mass culture. But given the subversion
of racial categories in Maus, it is significant that The Sheik is itself preoccu-
pied with cultural and racial masquerade (albeit in profoundly compromised
ways): in the film, the Italian-American Valentino plays an Arab; and Agnes
Ayres plays an Englishwoman who first appears disguised as an Arab. Thus
the allusion to The Sheik not only illustrates Vladek’s allusion to Valentino,
nor only comments, a little sardonically, on Vladek’s sexual appeal—it also
points to race as a cultural construction.
Maus first represents Nazis in Chapter 2, as Anja and Vladek travel to the
sanitarium in Czechoslovakia (the swastika itself first appears earlier on the
chapter’s title page [I:25]). But this representation is not straightforward.
226 ANDREW LOMAN
Fig. 13.4 Vladek and The Sheik (1921). Spiegelman 1986, 13. From Maus I: A Survivor’s Tale/My
Father Bleeds History by Art Spiegelman, copyright c 1973, 1980, 1981, 1982, 1984, 1985, 1986
by Art Spiegelman. Used by permission of Pantheon Books, a division of Random House, Inc.
Fig. 13.5 A variety of animals populate the sanitarium in Czechoslovakia. Spiegelman 1986, 34. From Maus
I: A Survivor’s Tale/My Father Bleeds History by Art Spiegelman, copyright c 1973, 1980, 1981, 1982, 1984,
1985, 1986 by Art Spiegelman. Used by permission of Pantheon Books, a division of Random House, Inc.
Fig. 13.6 In the café where Vladek and Anja dance, a (German) cat peacefully dines with a (French) frog.
Spiegelman 1986, 35. From Maus I: A Survivor’s Tale/My Father Bleeds History by Art Spiegelman, copyright
c 1973, 1980, 1981, 1982, 1984, 1985, 1986 by Art Spiegelman. Used by permission of Pantheon Books, a
division of Random House, Inc.
While the chapter primarily shows the gathering cloud of Nazism, it also
offers a glimpse of a fragile but nonetheless real alternative. The gardens of the
sanitarium in Czechoslovakia are utopian in their cosmopolitanism. Vladek
declares that “People came from all over the world with different sicknesses”
(I:34); Vladek and Anja wander through the gardens of the sanitarium in the
228 ANDREW LOMAN
Fig. 13.7 Pigs and mice mingle in the dance hall. Spiegelman 1986, 13. From Maus I: A Survivor’s
Tale/My Father Bleeds History by Art Spiegelman, copyright c 1973, 1980, 1981, 1982, 1984,
1985, 1986 by Art Spiegelman. Used by permission of Pantheon Books, a division of Random
House, Inc.
Fig. 13.8 A Nazi soldier, prone and dying, refuses to conform to the cat-mouse allegory. Spiegelman 1986, 48.
From Maus I: A Survivor’s Tale/My Father Bleeds History by Art Spiegelman, copyright c 1973, 1980, 1981,
1982, 1984, 1985, 1986 by Art Spiegelman. Used by permission of Pantheon Books, a division of Random
House, Inc.
all represented as dancing couples. For all intents and purposes the beast
allegory is meaningless here, because the power relations that structure the
allegory do not obtain. The dance halls of Czestochowa and Czechoslovakia
thus rob the beast allegory of its force, serving as a harmonious alternative to
the divisive racial theories of Nazism.
When Nazis enter the narrative directly in Chapter 3, the antagonism
implicit in the beast allegory finally coheres; paradoxically, this entrance
simultaneously suggests the limits of the allegory. Entrenched at the Pol-
ish front, Vladek is reluctant to discharge his weapon: “Why,” he wonders,
“should I kill anyone?” (I:48). Seeing a Nazi advancing in camouflage, how-
ever, he shoots and kills him. This death is the first of many in Maus, and it
is highly significant that Vladek is the one to cause it. According to the logic
of the beast allegory, the death is impossible: mice cannot kill cats. However,
Jews can kill Germans. The first death in Maus, in other words, confounds the
narrative’s central allegory.
But Maus further disrupts the allegory by introducing the Nazi neither as
human nor as cat: camouflaged, the Nazi seems to Vladek to be a moving tree:
“I must be seeing things,” he thinks. “How can a tree run?” (I:48). Although
the Nazi’s camouflage accounts for this trick of perception, the moment has
significant implications in a narrative that already masks human beings as
animals. The second volume of Maus famously begins with a page of Art’s
sketchbook that testifies to his struggle to represent his wife Françoise: he
experiments with drawings of her as moose, mouse, poodle, frog, and rabbit.
230 ANDREW LOMAN
Fig. 13.9 Only when Vladek finds the dead Nazi’s body later does it appear recognizably
feline. Spiegelman 1986, 50. From Maus I: A Survivor’s Tale/My Father Bleeds History by
Art Spiegelman, copyright c 1973, 1980, 1981, 1982, 1984, 1985, 1986 by Art Spiegelman.
Used by permission of Pantheon Books, a division of Random House, Inc.
The first Nazi to appear in Maus is more radically polymorphous still, flora
rather than fauna. The page’s final panel, which shows the Nazi prone and
dying, still refuses to conform to the cat-mouse allegory. Vladek states, “It
held up a hand to show it was hurt. To surrender. / But I kept shooting and
shooting, until finally the tree stopped moving. Who knows; otherwise he
could have shot me!” (I:48).
Crucially, Vladek continues to refer to the Nazi as a tree; only in the pro-
nominal shift of the last clause does he acknowledge he was shooting at a
human being. The accompanying image likewise preserves this representa-
tional openness. The figure is wearing a recognizable Nazi uniform under-
neath the camouflage, but the helmet casts the face into shadow, and only
the eyes and the lower jaw are visible. The Nazi is not yet a cat. His face is,
perhaps, a death’s head. Only once Vladek finds the body—two pages later—
does the dead Nazi become recognizably feline.
The Nazi becomes fixed in the beast allegory because Vladek casts aside his
earlier reluctance to kill and instead expresses satisfaction at the sight of the
THE CANONIZATION OF SPIEGELMAN’S MAUS 231
body: he congratulates himself for having done “something” to resist the Nazis
(I:50). At this moment—and even as he registers the dead man’s name—he
dehumanizes him, just as the Nazis dehumanized the Jews in stigmatizing
them as sub-human. From this moment forward, Nazis are the prime perpe-
trators of violence. Still, although Vladek’s testimony provides unambiguous
evidence of Nazism’s monstrosity, Vladek remains the narrative’s first killer.
Spiegelman structures Maus so that violence is not perpetrated by Germans
and Poles alone; the narrative’s central figure, whose humanity we embrace
even with—indeed because of—his many flaws, is himself corrupted by the
violence of war. Under its pressure, Vladek rejects the utopianism of the
dance halls, predisposing him, perhaps, to accept the anti-black stereotypes
he mutters so outrageously in Maus’s second volume.
To understand Vladek’s anti-black racism in relation to this moment at the
Polish border—that is, to perceive his hostility to American “shvartsers” as
the persistence of an ideology that he internalizes in wartime Europe—is to
see the funny-animal allegory come full circle. Spiegelman’s understanding of
the racial dimensions of such allegories derived, he notes, from his viewing
of American cartoons, but when he discovered its twin in Nazi anti-Semitic
caricature, he crossed the Atlantic. Vladek’s anti-black racism, so plainly an
echo of the Nazi anti-Semitism that had such catastrophic effects on his
own life, represents a tragic homecoming. There is a terrible irony in Maus:
Spiegelman discovered a way to allegorize his father’s experience after per-
ceiving the racial subtexts of American cartoons, and his father subscribed to
the prejudices that animated those cartoons. But this irony is visible only to
those readers alert to the histories of American comics and cartooning from
which Spiegelman draws his inspiration.
NOTES
1. What my transcription renders as “§” is instead a spiral icon, which is not only at the
heart of the veiled expletive, but is a major symbol in the work that follows. The standard
keyboard has no key to accommodate this new character. Perhaps Spiegelman is pointing
to the particularity of graphic narrative, tacitly rebuking those critics who subject his
work to elaborate prose analyses that never capture the quiddity of comic books.
2. These numbers derive from a search of the MLA Bibliography on August 1, 2008:
they do not reflect the absolute numbers of academic articles on these works. Moore’s
From Hell and Lost Girls (collaborations with Eddie Campbell and Melinda Gebbie,
respectively) have also generated scholarship, as have Miller’s other works, but even so,
Spiegelman criticism outpaces criticism of their work. The same search found twenty-four
232 ANDREW LOMAN
entries for Robert Crumb, twenty-three for Marjane Satrapi, eleven for Harvey Pekar, ten
for George Herriman, eight for Winsor McCay, five apiece for Chris Ware and Lynda Barry,
two apiece for Kim Deitch, Adrian Tomine, and Alison Bechdel, and—astonishingly—only
one for Joe Sacco. This catalog does not distinguish between the kinds of text in the
entries, including interviews and other works on the borders of formal literary criticism.
Nevertheless it suggests an overall trend in criticism.
3. The only other Norton anthology to include comics is The Norton Anthology
of Children’s Literature (2005). The passage on comics is prefaced with the following
comment: “Including a section on ‘comics’ in an anthology such as this might seem
to be a descent into the trivial. Comics, after all, are not respectable: they are crude,
simple-minded, and ephemeral. They [ . . . ] may be fun, but they are not art: they
are read by people who don’t or can’t read ‘proper’ books” (Zipes 2005, 1099). This
is intended to be ironic, but the assumptions articulated persist, as is implied in
the calculation that they need rebuttal. Until recently, one would have had to strike
a similar rhetorical posture to defend the study of children’s literature. Given the
intensifying academic interest in the graphic novel, is it conceivable that Norton might
publish a graphic-novel anthology?
4. Her metaphor of the hybrid may be misleading in any case. It suggests that the
“genetic code” of two related but distinct “species” of discourse have combined and
generated an offspring that unites qualities of both (but is infertile)—Maus as discursive
liger. I am not convinced that such a biological metaphor is apt, especially since Hutcheon
herself suggests that literature and history are not different categories of discourse (in
which case Maus is not a hybrid at all).
5. The literature discussing Maus’s treatment of the Holocaust is vast. See the
following essays and studies in particular: Doherty 1996, Hartman 1996, Hirsch
1992–1993, Hirsch 2001, Huyssen 2000, LaCapra 1998, Rothberg 1994, and Young
1998. Of these, Young’s article is the best acquainted with Spiegelman’s other works,
supplementing its reading of Maus with the best critical analysis to date of the pieces in
Breakdowns.
6. For all direct quotations from Maus, I have adopted the following (somewhat
eccentric) format: I have indicated all Spiegelman’s emphases in the text with bold text;
where the same character speaks in separate speech balloons within a panel, I have used
a single ‘/’ to denote the break, and when the same character speaks in separate panels,
I have used a double ‘//’ to denote the break. Although this format is strange to the
eyes, it has the virtue of being faithful to the text and attentive to the nuances of panel
arrangement.
7. “Uncle Sam and the Bolsheviki-I.W.W. Rat” (ca. 1919). DVD. Treasures III: Social Issues
in American Film, 1900–1934 (Washington, D.C.: National Film Preservation Foundation,
2007). The cartoon climaxes when Uncle Sam brains the rat with a shovel: “Bolshivists,” he
declares in a speech balloon (the film is silent), “are the rats of civilization.” Given Ford’s
anti-Semitism and his association of Communists with Jews, one may safely infer that
this cartoon not only associates Bolsheviks with rats, but (implicitly) links Jews with rats
as well; in other words, it anticipates Nazi anti-Semitic caricature by more than a decade.
8. My understanding of these panels has been significantly influenced by discussions
with my colleague Nancy Pedri, to whom I extend my thanks.
THE CANONIZATION OF SPIEGELMAN’S MAUS 233
WORKS CITED
Baetens, Jan. N.d. New=Old, Old=New: Digital and Other Comics Following Scott
McCloud and Chris Ware. Altx Online Network. www.altx.com/ebr/ebr11/11ware.htm
[accessed 2 Aug. 2008].
Baym, Nina, gen. ed. 2007. The Norton Anthology of American Literature. 7th ed. New York:
W. W. Norton.
Bolhafner, J. Stephen. 1991. Art for Art’s Sake: Spiegelman Speaks on RAW’s Past, Present,
and Future. The Comics Journal 145: 96.
Chametzky, Jules, John Felstiner, Hilene Flanzbaum, and Kathryn Hellerstein, eds. 2001.
Jewish American Literature: A Norton Anthology. New York: W. W. Norton.
Chute, Hillary. 2006. “The Shadow of a Past Time”: History and Graphic Representation in
Maus. Twentieth Century Literature 52(2): 199–230.
Doherty, Thomas. 1996. Art Spiegelman’s Maus: Graphic Art and the Holocaust. American
Literature: A Journal of Literary History, Criticism, and Bibliography 68(1): 69–84.
Geyh, Paula, Fred G. Leebron, and Andrew Levy, eds. 1997. Postmodern American Fiction: A
Norton Anthology. New York: W. W. Norton.
Groensteen, Thierry. 2007. The System of Comics. Trans. Bart Beaty and Nick Nguyen.
Jackson, MS: University Press of Mississippi.
Hartman, Geoffrey. 1996. The Longest Shadow: In the Aftermath of the Holocaust.
Bloomington: Indiana University Press.
Hirsch, Marianne. 1992–93. Family Pictures: Maus, Mourning, and Post-Memory.
Discourse: Journal for Theoretical Studies in Media and Culture 15(2): 3–29.
———. 2001. Surviving Images: Holocaust Photographs and the Work of Postmemory.
Yale Journal of Criticism: Interpretation in the Humanities 14(1): 5–37.
Hutcheon, Linda. 1988. A Poetics of Postmodernism: History, Theory, Fiction. New York:
Routledge.
———. 1999. Literature Meets History: Counter-Discursive “Comix.” Anglia 117: 4–14.
Huyssen, Andreas. 2000. Of Mice and Mimesis: Reading Spiegelman with Adorno. New
German Critique: An Interdisciplinary Journal of German Studies 81: 65–82.
LaCapra, Dominick. 1998. History and Memory after Auschwitz. Ithaca, NY: Cornell
University Press.
Loman, Andrew. 2006. Well Intended Liberal Slop. Journal of American Studies 40(3):
551–71.
Michaels, Walter Benn. 2006. Plots Against America: Neoliberalism and Antiracism.
American Literary History 18(2): 288–302.
Miller, Nancy K. 2003. Cartoons of the Self: Portrait of the Artist as a Young Murderer:
Art Spiegelman’s Maus. In Considering Maus: Approaches to Art Spiegelman’s “Survivor’s
Tale” of the Holocaust, ed. Deborah R. Geis, 44–59. Tuscaloosa, AL: University of
Alabama Press.
Mintz, Alan. 2001. Popular Culture and the Shaping of Holocaust Memory in America. Seattle:
University of Washington Press.
Pekar, Harvey. 1986. Maus and Other Topics. The Comics Journal 113: 54–57.
Rothberg, Michael. 1994. “We Were Talking Jewish”: Art Spiegelman’s Maus as
“Holocaust” Production. Contemporary Literature 35(4): 661–687.
234 ANDREW LOMAN
———. 2006. Against Zero-Sum Logic: A Response to Walter Benn Michaels. American
Literary History 18(2): 303–311.
Spiegelman, Art. 1986. Maus I: My Father Bleeds History. New York: Pantheon.
———. 1991a. Maus II: And Here My Troubles Began. New York: Pantheon.
———. 1991b. A Problem of Taxonomy. The New York Times, 29 Dec. http://query.nytimes
.com/gst/fullpage.html?res=9E0CE7D81526EF31BC4A52DFB76F958A&scp=28&sq=22
art20spiegelman22201991&st=cse [accessed 8 Aug. 2008].
———. 2004. In the Shadow of No Towers. New York: Pantheon.
———. 2008. Breakdowns and Portrait of the Artist as a Young @§*!. New York: Pantheon.
Tucker, Ken. 1985. Cats, Mice and History—the Avant-Garde of the Comic Strip. The New
York Times, 26 May. http://query.nytimes.com/gst/fullpage.html?res=9905E4DB1639F
935A15756C0A963948260&scp=1&sq=cats,20mice20and20history&st=cse
[accessed 8 Aug. 2008].
Witek, Joseph. 2004. Imagetext, or, Why Art Spiegelman Doesn’t Draw Comics.
ImageTexT: Interdisciplinary Comics Studies 1(1). http://www.english.ufl.edu/imagetext/
archives/v1_1/witek/index.shtml [accessed 8 Aug. 2008].
Young, James E. 1998. The Holocaust as Vicarious Past: Art Spiegelman’s Maus and the
Afterimages of History. Critical Inquiry 24(3): 666–699.
Zipes, Jack, gen. ed. 2005. The Norton Anthology of Children’s Literature. New York: W. W.
Norton.
Interview
—SCOTT M C CLOUD
Scott McCloud was born in Boston in 1960. The major work of his
early career was the Eclipse-published superhero drama Zot! (1984–1991),
but international fame and academic attention has focused on McCloud’s
graphic-novel-length comics essay Understanding Comics: The Invisible Art
(1993). McCloud used Understanding Comics to outline the formal grammar of
meaning-making in comics, to offer a history of the medium and to discuss
key compositional features including color, time, and framing. Understanding
Comics was ambitious and brave, and few comic texts have been as ubiquitous
in the last twenty years—or as controversial.
McCloud attracted striking praise, and the ideas in Understanding Comics
continue to be taught, contested, and defended by McCloud’s peers in the
academy and the comics industry. McCloud returned to the format of the
book-length sequential art essay in two successors to Understanding Comics.
Reinventing Comics (2000) offered twelve potential revolutions lying ahead in
comics’ (then) future, while Making Comics (2006) concentrated on the formal
elements and mechanics of comics creation.
Those latter two texts in McCloud’s trilogy of comics on comics stress the
potential of computers and information technology for the production and
distribution of sequential art. This has been part of McCloud’s comics pro-
duction practice as well as a theoretical interest, and in 1998 he used comput-
ers to generate the art for his graphic novel The New Adventures of Abraham
Lincoln, an exploration of racism, iconography, and the abuse of myth-making
in United States politics. McCloud’s website features many online comics of
various genres, and evidences the range and accessibility he argues for in
translating comics onto the Internet: (http://www.scottmccloud.com/com
ics/comics.html).
The following is a summary of an interview conducted by telephone on
April 7, 2008.
235
236 INTERVIEW: SCOTT M C CLOUD
Paul Williams: In terms of thinking about the status of comics outside the
comic community—and I’ve been rereading some of your old comics for this
interview—in Understanding Comics, you talk about some of the prejudices
surrounding comics, you mention “comic book talk” (McCloud 1994, 3) and
the sort of pejorative associations of comics. How far do you think that has
changed, now, in 2008? If you do think there’s a wider change in how the
reading public has seen comics, where are the most important points?
Scott McCloud: There are regions of society where the status of comics has
gone relatively unchanged in twenty years, and other regions where those
prejudices have evaporated. In institutions of higher learning comics are half-
way there. In the publishing world there has been very significant progress,
so that aspects of publishing see comics as very important. The library system
in North America has embraced the genre, and they do see it as a genre. This
has caused a tremendous surge in circulation, and I know one public library
that now has eight times as many comics on its shelves.
You don’t see so many simplistic headlines equating comics with children’s
literature anymore, but that attitude hasn’t completely gone away. Around
five years ago in Texas, I was called as a witness to a case being defended
by the Comic Book Legal Defense Fund, where an adult comic shop owner
had sold a comic to an adult reader who had asked for that comic by name.
The prosecutor equated comics with children’s literature, successfully in this
case—so I failed as a defense witness! So there’s still a vulnerability to comics.
But the people highest up the socio-cultural ladder, the people I call the taste-
makers, have come around to the graphic novel with such gusto and wide-
spread affection they have been culturally established. Of course we could be
about to have the backlash, with hipsters in New York about to start claiming
they never read comics anymore.
you look at Watchmen, The Dark Knight Returns, and Maus, I’m sure that Alan
Moore, Frank Miller, and Art Spiegelman all thought that others would try
to be more creative after these works, but what you got were a lot of gritty
superhero comics that aped the surface qualities of the first two and didn’t
touch the latter. We now know that in fact ideas were being swallowed and
metabolized by the next generation.
Chris Ware could not turn around and draw Jimmy Corrigan in twelve
months after reading Raw, the comics anthology edited by Spiegelman and
Françoise Mouly. There is a certain amount of time it takes for influence
to manifest itself. We’re starting to see the influence of Craig Thompson’s
Blankets on the next generation of comic creators . . . We can now see those
derivative superhero comics that came after Dark Knight and Watchmen as
undigested lumps on the surface of comics while the profound changes were
coming underneath.
PW: You mention Chris Ware. It seems like there are certain comic creators
at the moment, comic creators whom I am tempted to call celebrities. First
of all, do you agree with that, and is that double-edged? Does it mean more
people are reading comics to find out who are these people and why are they
saying such nice things about them, but does it also mean that celebrity sta-
tus gets in the way of people looking at these comics in new and exciting
ways? I guess Maus would be an example of that: so much is written about
Art Spiegelman, is it difficult for people to discover that comic on their own,
to come at things with a fresh pair of eyes?
SM: I think what you are talking about, the cult of celebrity, depends a lot on
the celebrity concerned. I think at best it means those creators have managed
to acquire opportunities to tell their next story, and at worst it can lead down
sidepaths that are distractions. I think comics has produced creators who are
somewhat allergic to the cult of celebrity, who shun the limelight, and those
that do, adopt it with great style. I’m thinking of Neil Gaiman, for example,
or Paul Pope, who has just designed a range of clothes for Donna Karan, very
colorful, with comic panels on them. I’m sure that someone like Neil Gaiman
puts all this aside when he sits down to write his next book.
PW: I know you’re very interested in online comics; the people we have been
discussing are very well known for being graphic novelists, and also I think
for producing quite hefty tomes. Do you think that can work with online
comics—can there be a symbiotic relationship between these glossy expen-
sive hardback editions and something that exists only in digital form? Can
they work together or are they two different opportunities for the future of
comics?
SM: That’s a huge topic, and a difficult question to answer since it means
unlocking about a thousand other questions . . . my goal was to make the web
a viable environment for long-form works—and I failed! The web still favors
short-term work. The reading experience is inferior to print, you can proceed
less quickly than is the case with print, so there is still unfinished business.
The web is maturing nicely for short-term work, for humor and light enter-
tainment, but the online graphic novel genre is less mature.
PW: You can easily see ways in which they could inform each other; do you
know the work of Tom Gauld? He is often published in The Guardian, which is
a very prestigious British newspaper—a taste-makers’ newspaper—and his
web presence is a stepping stone for people interested in what they see in the
Guardian to get more without necessarily going into a comic shop.
SM: Clearly there’s a synergy. From the beginning, from the early 1990s
onwards, it was a no-brainer that the web would contribute to communi-
cating and publishing comics. It has transformed the community of comics
and it has transformed the way information about comics is disseminated.
But in terms of work produced for the web, those efforts have only been half
successful.
PW: At least (and you might think different) there isn’t, as in the music
industry, a vile antipathy for the web and its encroachment into musicians
and royalties and the future of music. It seems some other media, and comics
INTERVIEW: SCOTT M C CLOUD 239
I think might be one of them, at least still keep an open mind, but maybe you
think differently.
SM: The web means that there are thousands of comics out there, many more
comics than are in print! In that sense it represents comics’ long tail. You say
the music industry is hostile towards the web, but how do we define it? Music
executives might have antipathy, but everyone else is looking . . .
PW: It is a future that really is limitless and any attempts to predict it will
inevitably be pleasurably exploded.
SM: Well, the basic principles were called as early as sixty years ago. Van-
nevar Bush during the Eisenhower administration thought we’d all be sitting
down to desks and machines with all the world’s information on them. That
was how we would live in the future. He was asking “how can we facilitate
this transition?”—he knew it was going to happen. He was dead right about
where we ended up.
Now, he thought these machines would be the size of steamer trunks and
we would be reading microfilm, but he was not trying to predict the actual
technology itself but the shape of the technology’s trajectory. Back in the
early 1990s and the debut of the web I was interested in the same predictions,
and I see no reason to back off from my basic position. I see no reason why
our medium should be shackled to paper. Comics on the web would mean
costs lowered, speed raised, and ubiquity more closely addressed.
It’s like a leaf. It would be hopeless and futile to try and guess how many
chaotic vectors and factors will affect a leaf that has fallen from the tree. There
is no way to predict the chaotic process of air molecules, whether the leaf will
float or turn. You do know that at the end of the process it will go down. You
can compare this to comics in different media: we can predict the general
destination, just not the process.
ago, this is the best time—not twenty years ago, not thirty years. If you’re a
Herriman fan or a Kelly fan you’re actually going to get your hands on this
stuff!
SM: It takes a little while but we have generational continuity now. Usu-
ally the comics world pulls itself out of the sea, and comics walk erect for a
while before the comet hits and there’s another mass extinction. And it takes
another ten to fifteen years before it pulls itself out of the sea again. But
now, since the early 1980s and the growth of comic book stores, there has
been continuity: people like Spiegelman and Crumb are still working, con-
tinuing to pass down their learning to a younger generation. Their longevity
will inspire us to reach further than they have done already.
PW: I’ve got to say that’s a great model of comics history: catastrophism . . .
The first time I read Understanding Comics I saw the Scott McCloud character
as a transparent vehicle for you to get your ideas across in comic form. Read-
ing it again makes me think that this is using the techniques of fiction, and
the narrator, if you like, is a fictional construct, lines on paper, by no means
your stand-in, but actually a self-conscious device to engage and to probe and
to entertain the reader.
SM: Well, there’s certainly a narrative quality and an emotional arc in order
to generate interest, and achieve specific goals. I wanted to inspire people,
and there is some sense of a dramatic arc. You may want to read Dylan Hor-
rocks’s essay, “Inventing Comics” (2001)—he takes me gently to task for my
sleight of hand in claiming to analyze comics but actually inventing the his-
tory of comics I discuss. Horrocks suggests I am proposing an entirely differ-
ent sense of a medium to the one that exists, as if I am busy with plaster of
paris creating a counterfeit sphinx and lopping off its nose to make it look
old!
I think that the definition of comics in Understanding Comics was already
being used. In 1993 I could have pulled out pieces of cloth and nailed them to
the wall and got another comic professional to look at them and they would
have identified a narrative connection. A sequence 1, 2, 3 implies a change
going on. This is fundamental to the medium.
In that book I was proposing a way of looking at the medium but I was not
erasing others. If you are rummaging through a discount bin, my avatar won’t
jump out at you if you think that a collection of single panel cartoons like The
Far Side or a stapled magazine are comics. They might be another definition
of comics—in some ways they are comics, Dylan Horrocks says. But I think
it is constructive to look at comics in the way I did in Understanding Comics,
INTERVIEW: SCOTT M C CLOUD 241
which excluded single-panel works but drew the borders of the map so large
it incorporated all sorts of things people hadn’t thought of as comics. The
definition I used was not that particular about period or place, so that the
old nineteenth-century European broadsheets that Kunzle talks about were
fundamentally comics.
PW: I actually think that is the germ of the book that is most useful, the idea
that this is sequential art, art in sequence, and it is interesting and informa-
tive to start from that premise and go from there. In some ways we could
compare Understanding Comics to a whodunit—that is the body that starts
the rest of the investigation.
SM: In using such an expansive definition my primary purpose was not just
to take the reader backward and highjack high art. My intention was to draw
a more expansive map, so that everything from stained glass, to sculpture, to
painting, to photography, to scrolls might be a viable option for comics art-
ists. Why should comics be restricted to paper? That’s one of my . . . what’s
the opposite of regret?
PW: You’re been very important in terms of creators and creator’s rights—I
remember coming into comics in the 1980s and into the early 1990s that was
a very hot topic, but it seems the last ten years, on things like letters pages
and fans forums, the issue of creator’s rights isn’t being discussed that much.
Is this a symbol that things are heading in the right direction, that they have
momentum that won’t be stopped in terms of the recognition of creators?
SM: Well, I think comics go through cycles of revolution and complacency
and this is a period of complacency! There are plenty of sharks looking to
acquire young artists’ properties, I have heard from some of the young artists
and a few of the sharks. There are lots of artists self-publishing on the web
who have signed nothing except the contract with their server. Control and
ownership is simply not an issue for them. That doesn’t mean that if they’re
making $5 and someone offers them $50 to sign their rights away forever they
won’t take it!
242 INTERVIEW: SCOTT M C CLOUD
But a recent effort by a large newspaper syndicate to move into online com-
ics had to offer artists a very liberal deal. Siegel getting the rights to Super-
man back recently, sadly posthumously, had enormous symbolic value and
sent ripples through the industry (see Cieply 2008). This was comics’ “original
sin” (that was what some creators called it) and this victory called a note of
finality, if not finality in actuality. This “original sin” goes back to before The
Creator’s Bill of Rights—it goes back to Neal Adams in the 1970s.
WORKS CITED
Cieply, Michael. 2008. Ruling Gives Heirs a Share of Superman Copyright. The New York
Times. http://www.nytimes.com/2008/03/29/business/media/29comics.html?_r=3&ore
f=slogin&oref=slogin&oref=slogin [accessed 8 Apr. 2008].
Horrocks, Dylan. 2001. Inventing Comics: Scott McCloud’s Definition of Comics.
Hicksville: The Website of Dylan Horrocks. http://www.hicksville.co.nz/Inventing20
Comics.htm [accessed 8 Apr. 2008]. Originally published in Comics Journal.
McCloud, Scott. 1994. Understanding Comics. New York: HarperPerennial. Originally
published in 1993.
Contributors
243
244 CONTRIBUTORS
Ana Merino is associate professor at The University of Iowa. She has pub-
lished a scholarly book on comics titled El Comic Hispanico (Cátedra, 2003), a
critical monograph on Chris Ware (Sinsentido 2005), five books of poetry and
one work of fiction. She was awarded the Diario de Avisos Award for best crit-
ical short article about comics for the Spanish literary magazine Leer. Merino
is a member of the Board of Directors for the Center for Cartoon Studies
and a member of the executive committee of International Comic Art Forum.
Merino’s articles on comics have appeared in Leer, DDLV, The Comics Journal,
International Journal of Comic Art, and Hispanic Issues. She has served as cura-
tor for three comics exhibitions and is the author of the bilingual catalogue
Fantagraphics creadores del canon (2003).
Abel, Jessica, xiii, xix, 146–47, 166–69, Bechdel, Alison, 121n4, 148n1, 232n2
172–75 Berger, Arthur Asa, 189
Abortion Eve, 138 Berger, Karen, 14, 16, 19, 21–22, 23, 24,
ACME Novelty Library, The, 106, 108, 115, 27, 39
122n11, 122n13 Beyond Time and Again, xiv
Adams, Neal, 44, 242 Birdland, 154
Adhesive Comics, 94 Bissette, Steve, 6, 7
Adventures of Huckleberry Finn, 47, 53, 54, Black Orchid, 39
198 Bond, Shelly, 23
Agatha Christie Comic Strip Editions, 19 Bone, 8–9, 46–54
American Born Chinese, 13 Bordeaux, Ariel, 144
American Splendor, xvii, 25 Boys, The, 42
Anderson, Ho Che, 164 Breakdowns, 186, 222, 232n5
Animal Man, 15, 16, 17, 20, 22, 40 Brown, Jeffrey, 91
animation, 91, 95–98, 100–1, 124, 125, 129, Brown, Joshua, 183–84, 191
221–23, 232n7 Brunetti, Ivan, 128–29
Aragonés, Sergio, 53 Bruning, Richard, 17
Arcade: The Comix Revue, xx, 182 Burns, Charles, xx
Arkham Asylum, 40
Artbabe, 146 Campbell, Eddie, 36, 231n2
Asterix, 6 Camper, Jennifer, 159
Authority, The, 42, 43 Carey, Mike, and Louise Carey, 23
authorship, xii, xx, 20–21, 24, 27, 37, 52, Carey, Percy, 22
116, 119, 121n6, 124–25, 185, 195–97, 213 Carlin, John, 187
Cartoon Books, 9, 46, 47, 49
Baetens, Jan, 191 Cerebus, 6, 8
Bagge, Peter, xix Charlton Comics, 38
Ball, David M., xviii, 197 Children With Glue, 90
Barks, Carl, 51, 54, 128 Chute, Hillary, xv, xx, 191–92
Barry, Lynda, 104, 121n4, 141, 148n1, 213, City, The, 6
232n2 City of Glass, 104, 213
Batman, xii, xv, xvi, xvii, 7, 19, 25, 36, 38, Claremont, Chris, 34–35
40, 57, 127, 179, 188, 211, 212, 237 Clowes, Daniel, xvi, xx, 11
247
248 INDEX
Saga of the Swamp Thing, The, 7, 15, 16, 22, Srinivasan, Seetha, 190
28n2, 31, 36, 37, 38, 39, 43 Stormwatch, 42
Sandman, The, 10, 15–18, 19, 20, 21, 23, 26, Strangers in Paradise, 9
38, 39, 48, 135 Stuck Rubber Baby, 162
Sandman Mystery Theatre, 17 Superman, xvii, 19, 32, 36, 38, 40, 41, 48,
Satrapi, Marjane, xvi, 12, 22, 140–41, 143, 49, 57, 188, 216, 242
147, 188, 217, 232n2
Schizo, 128 Tantrum, 6
Schulz, Charles, 51, 212 Teenage Mutant Ninja Turtles, 8
Schwartz, Julius, 181 Tensuan, Theresa M., 141, 148n1
Seagate Distribution, 18 Thompson, Craig, 12, 91, 237
Sentences, 22 Thompson, Kim, 50, 165
Seuling, Phil, 18 Tijuana Bibles, 151, 153
Seven Miles a Second, 162 Tintin, 6, 97
sexuality, xii, xix, 4, 136, 140–44, 148n1, Titan Comics, 14
150–62 Tits & Clits, 138, 158
Shade: The Changing Man, 16 To Afghanistan and Back, 68
Shainblum, Mark, 18 Tobocman, Seth, 68, 69
Shatter, 16 Tomine, Adrian, 164, 232n2
Shelton, Gilbert, xx Too Much Coffee Man, xviii, 90–101
Short Order Comix, 216 Too Much Coffee Man’s Amusing Musings,
Shuster, Joe, 117, 217 93, 95
Siegel, Jerry, 117, 217, 242 Too Much Coffee Man’s Guide for the
Signal to Noise, 39 Perplexed, 101
Sim, Dave, 6, 8 Töpffer, Rodolphe, xiv, 186, 189, 195
Simonson, Walt, 5 Totleben, John, 16
Sin City, xvii, 10 Transmetropolitan, 42
Skreemer, 24 Tundra Publishing, 9
Slade, Joseph, 150–51 Twisted Sisters, 139
Smith, Jeff, 9, 12, 46–54
Smith, Kevin, 11 Ultimates, The, 43
Snatch, 162n2 Uncle Sam and the Freedom Fighters, xvii,
Solomon, Deborah, 140–41 57–65
Southern Cross, xiv underground comix, xviii–xx, 3–4, 5, 7,
Spawn, 21 11, 23, 36, 37, 40, 44, 49, 70, 77, 101,
specialty comic book stores, xvi, 3, 4, 5, 6, 106, 138, 147, 152–53, 155–62, 166, 182,
7, 8, 9, 18, 19, 23, 25, 34, 37, 48–49, 91, 215–16, 240
135, 139, 162, 240 Understanding Comics, 9, 129, 235–36,
Spiegelman, Art, xii, xv, xvii, xx–xxi, 7, 26, 240–41
36, 68–69, 104, 108, 121n4, 151, 152, 179, University Press of Mississippi, 12, 190–91
182–87, 191–92, 210–31, 237, 240
Spirit, The, xiv, 6 V for Vendetta, xvii, 31, 34, 37
INDEX 253