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    Bharat Satyajit
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    The document is a questionnaire about transportation service preferences and usage. It contains questions about demographics, income, education, occupation, transportation factors, service usage patterns, payment methods, and service preferences. Respondents are asked to provide opinions to help with market research on Ola and Uber transportation services.

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    The document is a questionnaire about transportation service preferences and usage. It contains questions about demographics, income, education, occupation, transportation factors, service usage patterns, payment methods, and service preferences. Respondents are asked to provide opinions to help with market research on Ola and Uber transportation services.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    321 views6 pages

    Assignment On Ola & Uber

    Uploaded by

    Bharat Satyajit
    The document is a questionnaire about transportation service preferences and usage. It contains questions about demographics, income, education, occupation, transportation factors, service usage patterns, payment methods, and service preferences. Respondents are asked to provide opinions to help with market research on Ola and Uber transportation services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    QUESTIONNAIRE FOR OLA & UBER

    A market research is being conducted on the consumption of Ola & Uber. The
    questionnaire below consists of some questions based on which the research will be
    further proceeding. Your opinion is highly valued and you can be assured about the
    privacy of the information given by you, since it will be only used for research purpose.

    GENDER

    Male
    Female
    Others

    AGE

    LIVES IN

    Rural Area
    Urban Area

    CURRENTLY YOU LIVE IN WHICH CITY?

    Your answer:-

    MONTHLY INCOME (IN INDIAN RUPEES)

    No Income
    Less than 35000
    21000 to 35000
    35001 to 50000
    50001 to 65000
    65001 to 85000
    85001 to 125000
    125000+

    LEVEL OF ACADEMIC QUALIFICATION

    No studies
    Elementary school studies
    High school studies (10th, 12th, ITI, Vocational Education)
    Undergraduate University Studies (Diploma, Degree)
    Graduate University studies (Master, PhD)
    Other:
    OCCUPATION

    Full-Time job (As Employee)


    Full-Time Job (As Self Employed)
    Part-Time Job
    Studies and Work Part-time
    Student
    Unemployed
    Retired or Pre-Retirement
    Household Work

    MARITAL STATUS

    Single
    Married

    WHICH FACTOR IS MOST IMPORTANT TO YOU WHEN CHOOSING A FORM OF


    TRANSPORTATION?

    Factors Strongly Agree Neither Disagree Strongly


    Agree Agree Nor Disagree
    Disagree
    Price (affordability) and
    transparency
    Ease of use (convenience)
    Safety & Security
    All of the Above
    Other (please specify)

    RATE THE SAFETY AND SECURITY FEATURE WOULD HELP? (out of 5)

    Feature 1 2 3 4 5
    GPS Tracking Device Connected on the Vehicle to help track the
    actual location
    CCTV Camera to Monitor the Drivers behaviour
    Panic app Option-User/Driver/operator

    HOW OFTEN DO YOU TRAVEL BY CAB?

    Every day
    Every week
    Every month
    Every 2-3 months
    Less than every 2-3 months
    HOW DO YOU NORMALLY BOOK A CAB?

    Call a taxi company


    Taxi company website
    Taxi app

    WHAT IS YOUR AVERAGE CAB JOURNEY TIME ON A DAY?

    Less than 15 minutes


    15-29 minutes
    30-44 minutes
    45-59 minutes
    60 minutes or more

    ON THE FOLLOWING SCALE, HOW SATISFIED ARE YOU WITH YOUR EXPERIENCES USING
    TAXI APPS?

    1=not satisfied, 5=very satisfied

    1
    2
    3
    4
    5

    HOW OFTEN DO YOU USE THESE SERVICE?

    Service Always Frequently Sometimes Regularly Never


    Yellow Taxi
    Ola
    Uber
    Taxi for sure
    Other:

    WHAT IS THE AVERAGE DISTANCE YOU USE ON CAB SERVICE FOR IN A WEEK?

    0-5 km
    5-10 km
    10- 20 km
    20 km and above

    HOW DO YOU USE THESE ON CAB SERVICES USUALLY?

    Alone
    With an additional person
    In a group
    WHICH SERVICE YOU PREFER MOST? (Rate out of 5)

    Services 1 2 3 4 5
    Yellow Taxi
    Private brand

    WHAT IS YOUR PRIME REASON FOR USING THE ON CAB SERVICES?

    Reason Strongly Agree Neither Disagree Strongly


    Agree Agree Nor Disagree
    Disagree
    Non availability of parking
    High price of parking
    Ease of travel/Comfort
    Lack of public transport
    Reasonable fare
    Avoid hassles like, waiting, negotiating
    price etc…

    HOW OFTEN DO YOU USE OFFERS (COUPONS/DISCOUNTS) WHILE USING THESE SERVICES?

    Every Time
    One out of every five days
    Rarely
    Hardly once a month
    Never

    DO YOU USE THE ON DEMAND CAB SERVICE EVEN WITH SURGE PRICING?

    Yes
    No
    Sometimes

    HOW MUCH SURGE PRICING ARE YOU WILLING TO ACCEPT BEYOND WHICH YOU MAY
    NOT USE THE SERVICES?

    1.1 times
    1.3 times
    1.5 times
    1.8 times
    2 times
    Will use the services irrespective
    IF YOU HAD NOT USED THE ON CAB SERVICE, HOW WOULD YOU HAVE TRAVELLED?

    Personal vehicle
    Trains/ Buses
    Auto rickshaws
    Other:

    WOULD YOU BE INTERESTED IN A SIMILAR APP- BASED, ON-CAB SERVICE FOR BUSES?

    Yes
    No
    Not sure

    IN OLA WHICH SERVICE YOU PREFER MOST FOR YOUR DAY TO DAY TRANSPORTATION?

    Service Always Frequently Sometimes Rarely Never


    Prime
    Mini
    Micro
    Taxi
    Share
    Prime SUV
    Rentals

    IN UBER WHICH SERVICE PREFER MOST FOR YOUR DAY TO DAY TRANSPORTATION?

    Service Always Frequently Sometimes Rarely Never


    Pool
    UberGo
    Premier
    UberXL
    HireGO
    Hire Premier

    WHICH MODE OF PAYMENT YOU PREFER TO USE WHILE PAYING YOUR CAB RIDE?

    Service Always Frequently Sometimes Rarely Never


    Cash
    Paytm
    Ola money
    Debit/Credit card
    PhonePay
    THE SERVICE USED BY YOU IN ACCORDING TO DISTANCE?

    Distance OLA Uber


    Long distance
    Above 15km
    Short distance
    Below 15km

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