Assignment On Ola & Uber
Assignment On Ola & Uber
A market research is being conducted on the consumption of Ola & Uber. The
questionnaire below consists of some questions based on which the research will be
further proceeding. Your opinion is highly valued and you can be assured about the
privacy of the information given by you, since it will be only used for research purpose.
GENDER
Male
Female
Others
AGE
LIVES IN
Rural Area
Urban Area
Your answer:-
No Income
Less than 35000
21000 to 35000
35001 to 50000
50001 to 65000
65001 to 85000
85001 to 125000
125000+
No studies
Elementary school studies
High school studies (10th, 12th, ITI, Vocational Education)
Undergraduate University Studies (Diploma, Degree)
Graduate University studies (Master, PhD)
Other:
OCCUPATION
MARITAL STATUS
Single
Married
Feature 1 2 3 4 5
GPS Tracking Device Connected on the Vehicle to help track the
actual location
CCTV Camera to Monitor the Drivers behaviour
Panic app Option-User/Driver/operator
Every day
Every week
Every month
Every 2-3 months
Less than every 2-3 months
HOW DO YOU NORMALLY BOOK A CAB?
ON THE FOLLOWING SCALE, HOW SATISFIED ARE YOU WITH YOUR EXPERIENCES USING
TAXI APPS?
1
2
3
4
5
WHAT IS THE AVERAGE DISTANCE YOU USE ON CAB SERVICE FOR IN A WEEK?
0-5 km
5-10 km
10- 20 km
20 km and above
Alone
With an additional person
In a group
WHICH SERVICE YOU PREFER MOST? (Rate out of 5)
Services 1 2 3 4 5
Yellow Taxi
Private brand
HOW OFTEN DO YOU USE OFFERS (COUPONS/DISCOUNTS) WHILE USING THESE SERVICES?
Every Time
One out of every five days
Rarely
Hardly once a month
Never
DO YOU USE THE ON DEMAND CAB SERVICE EVEN WITH SURGE PRICING?
Yes
No
Sometimes
HOW MUCH SURGE PRICING ARE YOU WILLING TO ACCEPT BEYOND WHICH YOU MAY
NOT USE THE SERVICES?
1.1 times
1.3 times
1.5 times
1.8 times
2 times
Will use the services irrespective
IF YOU HAD NOT USED THE ON CAB SERVICE, HOW WOULD YOU HAVE TRAVELLED?
Personal vehicle
Trains/ Buses
Auto rickshaws
Other:
WOULD YOU BE INTERESTED IN A SIMILAR APP- BASED, ON-CAB SERVICE FOR BUSES?
Yes
No
Not sure
IN OLA WHICH SERVICE YOU PREFER MOST FOR YOUR DAY TO DAY TRANSPORTATION?
IN UBER WHICH SERVICE PREFER MOST FOR YOUR DAY TO DAY TRANSPORTATION?
WHICH MODE OF PAYMENT YOU PREFER TO USE WHILE PAYING YOUR CAB RIDE?