VIRAT KOHLI

INTRODUCTION: - Virat Kohli is an Indian cricketer. He was born

in Delhi, India on November 5, 1988. Virat is the first player in ICC cricket history
to win all 3 ICC awards in a single year- ICC ODI player of the year, ICC Test
player of the year and ICC Player of the year award in 2018. He is rated as one of
the best batsmen in the world. Virat also became the greatest Indian captain in Test
cricket with 27 test wins, 12 overseas test wins and highest winning percentage as
captain in both Tests and ODIs.

HOW VIRAT KOHLI COMMUNICATES WITH HIS FANS:-

King of Social Media: Virat Kohli becomes

first cricketer to reach Overall 100 million
followers
Milestone King Virat Kohli added a new feather in the list of his accomplishments
as he became the first cricketer in the world to reach 100 million followers mark on
social media.The Indian skipper has around 33.6 million followers on Instagram
29.5 million on Twitter and 37 million fans on Facebook.

Kohli is a very active member on social media and regularly shared photos of
himself with his wife and fellow team members on his account. He also doesn't shy
away for sharing his views and opinions on other topics also.The 31-year-old youth
icon engages will the fans on social media and that is the key reason for his
massive followers list on several platforms.

In 2018, Kohli also made it into the Golden Tweets of the year with a post on the
occasion of Karwa Chauth with his wife Anushka Sharma. With over 215 thousand
likes the post also turned into the most liked Tweet of the year.

Meanwhile, Kohli follows a limited amount of people on social media platforms

with 93 on Instagram, 52 on Twitter, in which most of them are his fellow
cricketers. Recently Kohli shared a photo on Instagram with two young girls who
were practicing on the same ground as the Indian skipper and wrote, "The future
looks bright!"
Virat Kohli Official App Launched for
Android and iOS on His Birthday

Cricket icon Virat Kohli turned 30 on Monday. But alongside celebrating his
birthday, Kohli's fans have another reason the cheer - it's his first-ever official
mobile app. The app, called the Virat Kohli Official App on Android and Virat on
iOS, comes as a one-stop place to let cricket lovers stay closer to the Indian
captain. It lets Kohli's fans receive his latest news and updates as well as test their
loyalty by answering a bunch of multiple-choice questions. The app also comes as
a platform to offer the cricketer a way to interact directly with cricket enthusiasts.
A social integration is available to let users view and interact with the Facebook,
Twitter, and Instagram posts of the Indian skipper.

The official Virat Kohli app offers an outline of Kohli's journey so far by
highlighting statistics such as the number of matches he has played and runs he has
scored. If data isn't important for you, the app has a dedicated quiz section where
you'll be asked with questions related to Kohli's life. You also receive points based
on your correct answers that can be redeemed while ordering exclusive Virat Kohli
merchandise. The app has a dedicated store from where you can purchase the
merchandise while on-the-go. You can also tap the Journey tab from the app to
take a look at the record-breaking career of the cricketer. The Journey tab
highlights key milestones of Kohli. You can also compare his numbers on the basis
of different international teams and venues. Further, the app lets you take fitness-
focused challenges given by Kohli.

You can also use the official Virat Kohli app to get his latest news or download his
exclusive wallpapers, videos, and images. Live streams from the matches featuring
Kohli can also be watched from his official app. Additionally, the app works as a
standalone platform to let Kohli interact with the app users. You can also view and
interact with the cricketer's latest Facebook, Twitter, and Instagram posts.
You need to have a device running at least Android 5.0 Lollipop or iOS 10. The
app is available for free download through Google Play and the App Store.
Moreover, it requires sign up by filling out a given form or using your Facebook or
Google account. The app has been developed by Cornerstone Sport and
Entertainment

Star of Brands: Virat Kohli

There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to
endorse over 17 brands and counting.

According to Forbes, the world's highest-paid cricketer's brand value is at $14.5

million (approximately Rs 105 crore) , which is higher than that of football icon
Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen
Curry.

While a lot of brands endorses the cricketer, Kohli and one of his long-time
association with a brand fell apart

1. Tissot

Virat Kohli became the brand ambassador of Tissot in 2016. However, the three-
year long relationship ended in October 2019.

This year, the brand launched Tissot Chrono XL Classic Virat Kohli Special
Edition that featured his navy blue logo engraved on its white silk-printed
caseback, and a navy blue leather strap enhances the sporty aesthetics of this
special edition. The stopwatch number 20 is changed by 18 and stands out in red,
representing Virat Kohli's number and the color of the swiss flag.

2. Audi

Virat Kohli only endorses brands he truely believes in. And, he has never shied
away from showing his love for Audi. His Audi collection boasts of models like
A8, R8, Q7, among others.

3. Manyavar

Men's ethnic-wear brand Manyavar appointed Virat Kohli as its official

ambassador in 2016.
Manyavar became the most-preferred brand during weddings and festivals soon
after Kohli's wedding with actress Anushka Sharma last year

4. Puma

Virat Kohli unveiled his new brand, One8, in association with Puma. The German
sports lifestyle company will provide design, product, retail and communication
channels for the new brand of apparel, footwear and accessories.

5. Wrogn

Virat Kohli became the brand ambassador of the clothing line Wrogn in 2015.
While it is founded by Universal Sportsbiz (USPL), Kohli co-created the brand.

6. Uber

Uber officially signed Virat Kohli as its Brand Ambassador in March 2018.
Besides being the face of the brand, Kohli has actively been involved in a series of
marketing and customer experience initiatives that were rolled out by Uber India.

7. Boost Energy

Virat Kohli who is passionate about fitness has been the brand ambassador for one
of GSK's leading products - Boost Energy - from the Health Food Drinks category
for over 5 years. Boost is the secret of Kohli's energy.

Last year, Kohli ended his long-standing association with PepsiCo because of
increasing health concerns over sugary drinks

8. MuveAcoustics

In 2017, Virat Kohli joined hands with the Hong Kong-based electronics company
– Zeeva, and launched MuveAcoustics. The collection includes a wide range of
wireless headphones, earphones and speakers
 9. MRF Tyres

Virat Kholi has been the brand ambassador for MRF Tyres for years now. In 2017,
the cricketer renewed his contract with the company for the next eight years. Team
India captain also uses the bat sponsorship by MRF Tyres for his matches

10.More to Kohli Inc.

The cricketer has many other brands in his kitty. The name include Too Yumm,
Gionee, Colgate, Hero MotoCorp, American Tourister, Philips India, Sun Pharma,
Vicks India, Royal Challenge Alcohol, Remit 2, and Valvoline.

VIRAT KOHLI FOUNDATION

Virat Kohli Foundation is the manifestation of a passionate dream to inspire and

bring about a transformative change to the future of the country. The Foundation
was set up in 2013 as an expression of Virat’s vision towards sustainable growth in
India. The Foundation is committed to reaching out to children living in poverty
and supporting them financially for education and sports.
It is my dream to enable children from underprivileged communities to grow up,
play and develop in a safe nation, whilst learning to respect others and care for
their environment. I believe that early childhood education gives a child an
opportunity to become a winner in any field
 WORK DONE
1. Donation to Colaba Municipal School

While visiting Mumbai for work, Virat was crossing Colaba Municipal School.
The school was in a desolate condition with kids sitting in the verandah studying
from torn books. On enquiring further, he found out that the books were not only
torn but were also second hand. Virat and Bunty immediately walked into the
nearest stationary store and purchased all available stationary there.
They drove back to Colaba Municipal School and handed it over to the principal.
Rest assured, everyone at the school were pleasantly surprised.

2. Save the Children India

Virat received a letter from the NGO Save the Children India that there was an
urgent need of donation to set up a mid day meal for the Special Care Centre
School run by the NGO in Mumbai. Virat promptly made the donation. Not only
that, he paid a visit to the NGO to meet the kids and spend some quality time with
them.

3. Donation of Hearing Aid

A desperate plea from a mother and The Ear Audiology and Research Society of
India prompted Virat to donate a hearing aid for a a young girl, Fatima Siddique.

4. Charity Gala Dinner

A small group of thoughtful people can change the world. Indeed it is the only
thing that ever has.”

Inspired by this beautiful thought, Virat Kohli Foundation organised a one-of-its-

kind charity dinner on June 3rd at Hyatt Regency, Bombay. Touted to have been
the biggest charity event this year, the dinner brought together eminent cricketers,
Bollywood artistes and many other renowned personalities including business
leaders and opinion makers, for the empowerment of underprivileged children and
youth. Virat’s colleague from the Indian Cricket Team including Captain
Mahendra Singh Dhoni, Shikhar Dhawan, Yuvraj Singh, Ajinkay Rahane, KL
Rahul were present to lend their support. This uber luxury-experiential evening had
a five course Michelin starred dinner curated by Chef Vikas Khanna for 200
influencers which included the likes of Akash Ambani, Gautam Singhania, Nandita
Mehtani, Archana Kochhar, Tara Sharma, Nikhil Chaturvedi, Mr. Digvijay Singh
Kathiwada to name a few. The fund raiser also saw an auction of selective high-
end luxury products and cricket memorabilia close to the heart of the star batsman
and his cricketer friends. The amount raised will help support empowerment of
underprivileged children and youth

5. Celebrity Clasico, All Heart Football Club Vs All Stars Football Club

Fans got to witness two religions of India coming together and joining hands for a
better India. A football match with Star studded line up, Virat, Dhoni, Ranbir,
Abhishek Bachchan, to raise funds for the Maharashtra Drought Situation.
The Match took place in front of a packed stadium at Andheri Sports Complex,
Andheri
5 leadership qualities that we all can learn from Virat
Kohli
Leadership is nothing but making the right communication
and Kohli understands it more than anything. He has the basic ability to stay cool
under the most intense circumstances, an attitude to win every game and a vision
for the Indian team, which gives him the upper hand than anyone else.

Virat Kohli’s success as Test skipper is nothing but brilliant, considering he is

leading a young team against top teams. During the India vs England Test series,
Kohli has shown he is a born leader. We takes a look at five leadership qualities
that we can pick up from Kohli the captain.

1-Playing or doing your job responsibly: Virat Kohli has led from the front in
the series, hitting two match-winning knocks of 167 and 235. In both the innings,
he gave due respect to the opposition bowlers, left balls outside off stump, played
every ball on merit and never gave into the temptation to play over aggressively. In
fact, he has been the most responsible player from either side. He rescued India in
the Rajkot Test with a knock of 49 not out. And since then, he has been on song,
putting up a big price tag on his wicket, knowing it well that as a skipper he has to
guide India to winning position. In any field, the leader has to show responsibility
to inspire confidence in his colleagues and that’s what Kohli did to perfection in
this series.

2-Attribute it to team work: A hallmark of a leader is that he attribute the success

to his team and takes all the blame on his head. Skipper Kohli has been bang on in
this respect. He has counted all the good work of each and every player, giving
them due credit and praised them wholeheartedly. He expressed confidence in each
of his players to give their best for their team. He motivated players with his kind
words of praise. And the result is obvious, a new player in Jayant Yadav hit his
maiden Test ton, in just his third match coming in at No 9.

3-Giving tit for tat: Kohli is not the skipper to take things lying down. When Ben
Stokes ignited the war of words in the Vizag Test, Kohli did not refrain from
giving it back to the England all-rounder. After Stokes had put his hands on his
mouth when Kohli was dismissed in the Vizag Test first innings, Kohli gave him a
tit for that when he kept his fingers in his mouth when Stokes was dismissed next
in the second innings. Kohli met fire with fire and aggression with aggression.

4-Taking opposition’s words with a pinch of a salt: A leader does not care much
about what is being spoken or written about him or his team by anyone, be it critics
or opposition. So, when Anderson made a dig at Kohli for his poor performance in
2014 series in England, Kohli had laughed it away. However, Ashwin has had a
war of words with Anderson on the fifth day’s play of the Wankhede Test. Kohli
intervened to diffuse the tension and did not care much as the result of the series
proved everything he has to say.

5-Backing your colleagues: In this series, every player has contributed with their
performance. When regular keeper W Saha was injured and out, Parthiv Patel
came good in his comeback Test as Kohli and team management backed him
wholeheartedly. Jayant Yadav, Ravindra Jadeja and R Ashwin have had the
backing of Kohli to play the way they want and all won the match on their all-
round performance in Mohali. Backing your teammates is extremely vital for the
success of the team.
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