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Sample of Feasibility Study
Sample of Feasibility Study
Patrick D. Galido
Angelica P. Salazar
Introduction
Business Concepts
satisfaction.
takes place through feedback mechanism and in daily basis that will be
Revenue – The revenue is generated by the business itself and will have
Strengths Weaknesses
skills
Opportunities Threats
The diagram shows the SWOT analysis of our business which will help
threats that we will face in different situations. The strengths are the things
that will help us achieve our goals and objectives. Weaknesses are the things
we should improve because these could hurt the progress in achieving our
objectives. Opportunities are the external conditions that will help us achieve
our objectives while the threats are the conditions that could damage our
business' performance.
The Business Goals
Business Vision
To be the best high quality printing service provider in Pasig City that
Business Mission
A profitable business that will benefit both us and our customers, while
Business Objectives
To serve the customers very well for being loyal and happy
In the case of Omega Printing Express, the key result areas for each of
1.To serve the customer well for being 1a. New customers
2. To satisfy the needs and wants of 2a. Meet the customer needs and
community
the store
between our employees and customers 4b. Trend of the business in market
after) after)
wants 20
store 20
outlets.
CHAPTER II
Executive Summary
particularly near in Sta. Lucia High School and formed as a sole proprietorship.
Omega Printing Express will operate its store hours from 6:00 in the morning
Omega means great and it gives us determination to bring out the best in every
presence.
We will be targeting the teachers and students who are most likely to
calling card printing and lamination. Our business is aiming to serve all of the
printing needs of our clients or customers and get their loyalty and trust. We
will assure everyone that the product quality and price would be excellent and
worth it.
printing express within Pasig City in the future, with less price and superior
quality. Our business will increase its sales after a year, while improving the
gross margin, to help the businesses obtain the printing products and services
they need. We will differentiate them by reinforcing reliability and expertise
To obtain this business plan, we have a capital of P1, 500, 000, to start
building the store, purchase printing equipment, salaries for the workers and
other covered expenses for the first year of operation. But to make this
Contributions
one of the most important factor in running a business and with the help of
technology, the work can be easier and updated. Some technology provider will
be Intel, Samsung, Kodak, and Cuyi for the standard open display
printing services store in Pasig City. For our strategy, we will offer discounted
price as our first plan. It can attract the customer’s attention because people
are looking for an affordable services and promos especially the lower class
people. It also includes here the setting budgets, the product development or
strategic plans about marketing. We have policies that we must follow. The
important and necessary. So we will hire four photo editors, which can work
also in cleaning the area and assisting every customer’s orders. The advice or
they have more knowledge. We will also train our workers for providing a better
customer and running the business. We are also open for incoming support
Our target customers are those who are willing to buy and pay for the
service we are providing. We are targeting the event organizers and office
workers, however, our most priority are the teachers and students in Sta. Lucia
High School, Pasig City who are most likely to print school works and
documents. We are aiming to have other business outlets near other schools
Omega Printing Express will provide the same service as the other
However, we will offer and provide fast service with good quality at cheap
Day and Foundation Day, these are the times they print batch t-shirts for the
Environmental Factors
people to become their loyal customer, and this will help our business in
improving our market offerings and be profitable. Our target location is near
Sta. Lucia High School, where there is a high demand for different printing
services which are the photo and paper print, t-shirt printing, and tarpaulin
printing.
paper printing service is approximately 800,000 units per year where there are
609, 600 units of printing in short bond paper (black and white), while the
other 190,400 units are for the other paper printing: short bond paper (colored)
and long bond paper (black and white, colored). There are 5,080 units demand
Business cannot avoid the critical factors which may affect the demand
and supply desired by our target customers. Like in our business, we cannot
assure to earn money every day because students have their vacation during
the months of April and May, so there is a low demand of printing service for
these months and also for the days that there is a calamity or storm because
classes might be suspended. Of course, the competitors can be the other factor
because students might choose the other business which offers the same
School where there are teaches, students and office workers during weekdays.
People at this are usually classified as middle class people that are the target of
our company.
are certain requirements for a start-up business. Our business will comply
with all the requirements and will be open for evaluation of Business Permits
and Licensing Office (BPLO), the zooning office (for the locational clearance),
City, we come up with an idea to provide services that are suitable for the
demand of the people especially the teachers, students, and office workers.
business will be use sufficiently. We don’t want to waste resources for the
business.
our business will use technology in order to launch and commercialize our
service effectively. We want to be involved in the technology so that the
Omega Printing Express is a new printing firm in Pasig City, and formed
Document printing
Photo printing
T-shirt printing
Tarpaulin Printing
Lamination
effective basis. Printing industry needs new and fresh ideas and solutions for
the customers/client meet their individual needs. In order to offer any type of
prints with good quality, we should maintain our relationship with our
Enterprise Strategy
businesses already exist. We will consider the factors that can make our
business known and unique from other competitors. The factors that we
consider in our business are the density or numbers of population in our area.
In demographic are the ages, lifestyle, and income of the customers. And in
psychographic we consider all social class but particularly the middle class. We
recession, consider redesigning the products and their price to cope with the
Resources
Mobilized
Operation • Service Price Customer Satisfied
Target Sales
-Money -Method Product
Attained
the throughout (the operation method and management) produces the output
(the service). The marketing are (price, promotion, place, and product).
performance from the transaction are the desired outcomes of the enterprise
2018 2019
Sales 1, 625, 500 2, 400, 000
Service Income 174, 400 295, 900
Other Printing Service Income 1, 800, 000 2, 695, 900
2019 2018
Assets
Current Assets:
Accounts Receivable 587, 500 237, 500
2, 250,
Cash 4, 300, 000 000
Total Current Asset: 4, 887, 500 2, 487, 500
Non-Current Assets:
Printer (2pcs.) 128, 000 64, 000
Heat Press (1pc) 19, 040 9, 520
Tarpaulin Printer (1pc) 200, 000 100, 000
Paper Cutter 15x18 (1pc) 2, 800 1, 400
Laminating Machine (1pc) 4, 000 2, 000
Tarpaulin Eyelet Puncher 4, 560 2, 280
Computer Set (3 Sets) 90, 000 45, 000
Total Non-Current Asset: 448, 400 224, 200
Total Assets: 15, 335, 900 2, 711, 700
Liabilities
Current Liabilities:
Account Payable 40, 000 10, 000
Total Current Liabilities: 40, 000 10, 000
Non-Current Liabilities:
1, 000,
Loan Payable 1, 800, 000 000
Total Non-current Liabilities: 1, 800, 000 1, 000, 000
Total Liabilities: 1, 840, 000 1, 010, 000
Equity
Capital, Ending 3, 495, 900 1, 701, 700
Total Liabilities and Equity: 5, 335, 900 2, 711, 700
Liquidity Measurement of the Business
Working Capital
2018 2019
This means that the working capital in year 2019 at P4, 847,500 is
higher than the year 2018 at P2, 477,500. It presents that the working
Current Ratio
2018 2019
2,487,500 4,887,500
= 248.75 = 122.19
10,000 40,000
This means that the business has P248.75 current assets to pay for a
peso of current liability in 2018 against P122.19 current assets to pay for
a peso of current liability in 2019. Though the current ratio of the year
2018 is lesser than 2019, the business is still liquid because of its ability
20182019
only the quick assets are reality used to pay for the business obligation.
Hence, you can still see the high liquidity of the business in computing
the acid ratio test of the firm. Omega Printing Express has P248.75 of
quick assets to pay for every peso of current liability in the year 2019.
2018 2019
Debt Ratio
1,010,000 1,840,000
= 37.2% = 34.5%
2,711,700 5,335,900
Equity Ratio
1,701,700 3,495,900
= 62.8% = 65.6%
2,711,700 5,355,900
100% 100%
total assets of the business are the proportion provided by the creditors
owner. Thought the large amount of assets are not yet totally owned by
the owner, the long term obligation of the business may decrease the
Profit Margin
2018 2019
201,700 695,900
= 0.11 or 11% = 0.26 or 26%
1,800,000 2,695,900
of the revenue aimed went to profit. While in 2018 its 11%. The higher
201,700
= 0.07 or 7%
1,701,700 + 3,495,900
2
This means that the rate of return show in income earned by the
business based in asset investment. A high rate means the assets are
being used profitably by the business. In the year of 2019 the rate of
Return on Equity
2018 2019
201,700 695,900
= 0.08 or 8% = 0.30 or 30%
1,701,700 + 3,495,900 1,701,700 + 3,495,900
2 2
This means that the owner earned 30% of the investment in 2019.
The main source of our business to finance our capital needed to start
up is through financial institution. We will loan P1, 500, 000 to have enough
and sufficient amount to start our business, and for the printing machines for
paper, t-shirt, tarpaulin and laminating machine and for the other expenses.
Our creditors will ensure the liquidity and solvency of our business since
we will pay long term debt. This presents that our business will experience
bankruptcy.
the bank since we have loan our capital to them but in 2019 it becomes 34.5%
meaning we are paying our loan little by little. It concludes that the business is
growing.
2019 2018