Professional Documents
Culture Documents
Business Plan
Business Plan
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Julius Cham-ag
Cyra C. Cacho
Melanie Amtalao
Kriza A. Antolin
Foodelicious is a food cart business which sells affordable and tasty Pinoy foods that
suits to everyone’s taste. We are here to sell hygienic foods that can give satisfaction to each
of our customers. Our business will offer a variety of cooked products such as lumpiang
shanghai, dynamite, pancake, banana cue, and drinks like buko juice. We chose this kind of
business because we have observed that most of the students favor Pinoy streetfoods.
Our start-up costs will be P1000.00 in putting up our business to sell delicious Pinoy
foods to our customer. In order to meet our start-up cost, the owners will give their own
shares and contributions.
Foodelicious is owned and operated by Shirmin, Julius, Cyra, Melanie, and Kriza.
Together, we will be joining hands to reach our goals and objectives and to establish our
stated vision and mission.
Foodelicious will be open from eight o’clock in the morning to four o’clock in the
afternoon and will be located inside Wigan Integrated School - Secondary Department.
SECTION 2
Personal Details
The Proponents
Foodelicious is a food cart business which sells a variety of tasty and delicious Filipino
foods that is affordable to everyone. Our business is widely open and available to every
individual and is affordable to each possible buyer.
We chose this kind of business because we had observed that lots of people are fond of
eating street foods and we are here to grab the opportunity. Aside from offering delicious
Pinoy foods, we also want to gain our customer’s trust and have a good relationship with
them.
Street foods
VISION
Our vision is to be one of the most visited food cart business here in Wigan, Cordon,
Isabela and to be the best serving food business.
MISSION
Our mission is to provide satisfactory service to people, to quench people’s thirst with
our tasty and satisfying variety of foods, and to continually improve our business by
expanding it towards the area in and outside the baranggay.
Short-term Goal
Our short-term goal is to maintain good relationship with our buyers and
continually provide good services and treatments.
Long-term Goals
Our long-term goal is to upgrade our food cart business into a bigger one and
expand it around the area as well as product innovation and strategy improvement.
SWOT ANALYSIS
Foodelicious’ Strengths
Our business’ strengths in a state of food cart business are the following:
Foodelicious’ Weaknesses
Product design
Lack of budget and resources
Competitors
Products are not unique
Customer’s preference
Foodelicious’ Opportunities
The opportunities that are available to our food cart business are the following:
Product innovations
Business improvement
Word of mouth endorsement from customers
Foodelicious’ Threats
Some of the threats that our business might encounter are the following:
Many competitors
Obsolete product
Business location
Customer’s preference
Availability of customers
LOCATION
We will try our best to do our jobs properly and to provide good services to our
customer. Foodelicious is good at selling home-made merienda and the likes. It is also
clean and organize which can help us convince more customers to buy our products.
LEGAL STRUCTURE
Foodelicious is a partnership program wherein there are five owners who will be
handling it. The start-up cost will be provided by the owners by giving shares and
contributions. Responsibilities will be divided and each will play their own roles. As
entrepreneurs, we will do our best to run this business smoothly with the use of this
partnership.
MARKETING PLAN
Target Market
Foodelicious’ target market will be all the students of Wigan Integrated School –
Secondary Department and even the outside people who want to buy our product. Since
we sell affordable Pinoy foods, we assume that lots of customers will be encouraged to
come and visit our food cart.
Market Trends
Pinoy streets foods are very familiar to everyone. Aside from its delicious taste, it
is also affordable and is pretty addicting. Lots of people buy street foods every time they
see one and it becomes their snack or even their meal.
Competition
The school canteen and the outside stores are our major competitors and we are
willing to face them. The school canteen also sells the same product with us as well as the
outside stores. Even so, we will still continue this business.
SWEET SARAP
It is managed by Nimrod Cumila. They are open from 7 AM to 5 PM. They sell banana cue,
ice candy, choco juice, and pandan juice.
SHARE SARAP
It is managed by Angel Baliwang. They sell turon, lumpia, buko, and sago’t gulaman juice.
They are open for almost 24 hours.
FOODMENT
It is managed by Jessabel Pascua. They sell kwek-kwek, juice, fish balls and chicken feet.
They are open for almost 24 hours.
.
MARKETING STRATEGY
Lastly, we can attract more buyers if we build good relationship with our
customers. By showing good attitude, we can divert our customer’s attention to
continually patronize our products.
Organizational Chart
Contribution in the Business
A. START-UP COST
The start-up below shows the distribution of initial financing.
START UP EXPENSES
DESCRIPTION AMOUNT
Lumpiang Shanghai Php. 180.00
Buko Juice Php. 40.00
Pancake Php. 110.00
Banana Cue Php. 125.00
Dynamite Php. 265.00
Other Expenses Php. 155.00
The start-up cost is not that high because we only focused on the ingredients that
we are going to use for our product. The food cart will be borrowed so we do not need
money for rental use.
B. BREAK-EVEN ANALYSIS
Pancake
Flour 1 kilo PHP 45.00 PHP 45.00
Egg 5 pieces PHP 6.00 PHP 30.00
Brown Sugar ½ kilo PHP 50.00 PHP 25.00
Baking Powder 1 small pack PHP 10.00 PHP 10.00
PHP 110.00
Banana Cue
Banana 3 kilo PHP 25.00 PHP 75.00
Brown Sugar 1 kilo PHP 50.00 PHP 50.00
PHP 125.00
Dynamite
Chili 1 kilo PHP 200.00 PHP 200.00
Cheese 1 pack PHP 35.00 PHP 35.00
Wrapper 3 pack PHP 10.00 PHP 30.00
PHP 265.00
OTHER INGREDIENTS/MATERIALS:
EXPENSES
INGREDIENTS/ QUANTITY PURCHASE TOTAL
FOR THE
MATERIALS PRICE COST
DAY
Onion ¼ kilo PHP 15.00 PHP 15.00 PHP 15.00
Garlic ¼ kilo PHP 15.00 PHP 15.00 PHP 15.00
Cooking Oil 2 bottles PHP 20.00 PHP 40.00 PHP 40.00
Paminta 1 pack PHP 20.00 PHP 20.00 PHP 20.00
Vinegar 2 bottles PHP 10.00 PHP 20.00 PHP 20.00
Stick 1 bundle PHP 25.00 PHP 25.00 PHP 25.00
Ice bag 1 bag PHP 20.00 PHP 20.00 PHP 20.00
TOTAL PHP 175.00 PHP 155.00
OUTPUT
C. FINANCIAL NEEDS
We will be dividing our money for the start-up costs. We will be using our own
money in starting up a business. In order to solve any problems that may include
monetary needs, we will be using our extra money to solve it. We hope that in the near
future, we will be able to expand our business and upgrade our cart for a better
experience.