Shirmin D.

Chattoc
Julius Cham-ag
Cyra C. Cacho
Melanie Amtalao
Kriza A. Antolin

August ___, 2019

 Table of Contents

1.0 Executive Summary ............................................................................................................. 1

2.0 Personal Details ................................................................................................................... 2
3.0 Overview of the Business .................................................................................................... 3
3.1 Brand ........................................................................................................................... 3
4.0 Business Plan Proper............................................................................................................ 4
4.1 Vision and Mission ....................................................................................................... 4
4.2 Goals and Strategies ..................................................................................................... 4
4.3 SWOT Analysis ............................................................................................................ 5
4.3.1 Strength ................................................................................................................. 5
4.3.2 Weaknesses ........................................................................................................... 5
4.3.3 Opportunities......................................................................................................... 5
4.3.4 Threats................................................................................................................... 5
4.4 Location ........................................................................................................................ 6
4.5 Legal Structure ............................................................................................................. 6
4.6 Marketing Plan ............................................................................................................. 7
4.6.1 Target Market........................................................................................................ 7
4.6.2 Market Trends ....................................................................................................... 7
4.6.3 Competitors ........................................................................................................... 7
4.6.4 Marketing Strategies ........................................................................................... 10
4.6.5 Organizational Chart ........................................................................................... 11
4.6.6 Contribution in the Business ............................................................................... 12
5.0 Sustainability...................................................................................................................... 13
5.1 Start-up Cost ............................................................................................................... 13
5.2 Break-even Analysis ................................................................................................... 13
5.3 Financial Needs .......................................................................................................... 15
 SECTION 1
Executive Summary

Foodelicious is a food cart business which sells affordable and tasty Pinoy foods that
suits to everyone’s taste. We are here to sell hygienic foods that can give satisfaction to each
of our customers. Our business will offer a variety of cooked products such as lumpiang
shanghai, dynamite, pancake, banana cue, and drinks like buko juice. We chose this kind of
business because we have observed that most of the students favor Pinoy streetfoods.

Our start-up costs will be P1000.00 in putting up our business to sell delicious Pinoy
foods to our customer. In order to meet our start-up cost, the owners will give their own
shares and contributions.

Foodelicious is owned and operated by Shirmin, Julius, Cyra, Melanie, and Kriza.
Together, we will be joining hands to reach our goals and objectives and to establish our
stated vision and mission.

Foodelicious will be open from eight o’clock in the morning to four o’clock in the
afternoon and will be located inside Wigan Integrated School - Secondary Department.
 SECTION 2
Personal Details
The Proponents

Shirmin D. Chattoc, the manager of this business.

He was born on October 15, 2001. His parents are
Shirley Chattoc and Miguel Chattoc. Soon, he will
be a Mechanical Engineer.

Cyra C. Cacho, the purchasing clerk of this

business. She was born on August 13, 2001. Her
parents are Ginalyn Cacho and Romilio Cacho.
Soon, she will be a Computer Engineer.

Melanie B. Amtalao, the line cook of this business.

She was born on April 21, 2002. Her parents are
Imelda Amtalao and Michael Amtalao. Soon, she
will be a Computer Analyst.

Kriza A. Antolin, the preparation manager of this

business. She was born on January 26, 2001. Her
parents are Vilma Antolin and Ernesto Antolin.
Soon, she will be an army.

Julius Cham-ag, the custodian budget of this

business. He was born on March 24, 1999. His
parents are Tita Cham-ag and Pio Cham-ag. Soon,
he will be a Geodetic Engineer.
 SECTION 3
Overview of the Business

Foodelicious is a food cart business which sells a variety of tasty and delicious Filipino
foods that is affordable to everyone. Our business is widely open and available to every
individual and is affordable to each possible buyer.

We chose this kind of business because we had observed that lots of people are fond of
eating street foods and we are here to grab the opportunity. Aside from offering delicious
Pinoy foods, we also want to gain our customer’s trust and have a good relationship with
them.

Street foods

Lumpiang Shanghai Banana Cue

Pancake Buko Juice Dynamite

 SECTION 4
Business Plan Proper

VISION

Our vision is to be one of the most visited food cart business here in Wigan, Cordon,
Isabela and to be the best serving food business.

MISSION

Our mission is to provide satisfactory service to people, to quench people’s thirst with
our tasty and satisfying variety of foods, and to continually improve our business by
expanding it towards the area in and outside the baranggay.

GOALS AND STRATEGIES

Short-term Goal

Our short-term goal is to maintain good relationship with our buyers and
continually provide good services and treatments.

Long-term Goals

Our long-term goal is to upgrade our food cart business into a bigger one and
expand it around the area as well as product innovation and strategy improvement.
SWOT ANALYSIS

Foodelicious’ Strengths

Our business’ strengths in a state of food cart business are the following:

 Delicious and unique products

 Good and quick services
 High quality of food
 Affordable price
 Location

Foodelicious’ Weaknesses

Our business might encounter these weaknesses:

 Product design
 Lack of budget and resources
 Competitors
 Products are not unique
 Customer’s preference

Foodelicious’ Opportunities

The opportunities that are available to our food cart business are the following:

 Product innovations
 Business improvement
 Word of mouth endorsement from customers

Foodelicious’ Threats

Some of the threats that our business might encounter are the following:

 Many competitors
 Obsolete product
 Business location
 Customer’s preference
 Availability of customers
LOCATION

Our business will be located at Wigan, Integrated, School – Secondary Department. It

will be opened on September 2019 and will start at 6 AM to 5 PM. From the business
name itself, we offer delicious food and drinks.

We will try our best to do our jobs properly and to provide good services to our
customer. Foodelicious is good at selling home-made merienda and the likes. It is also
clean and organize which can help us convince more customers to buy our products.

LEGAL STRUCTURE

Foodelicious is a partnership program wherein there are five owners who will be
handling it. The start-up cost will be provided by the owners by giving shares and
contributions. Responsibilities will be divided and each will play their own roles. As
entrepreneurs, we will do our best to run this business smoothly with the use of this
partnership.
 MARKETING PLAN

Target Market

Foodelicious’ target market will be all the students of Wigan Integrated School –
Secondary Department and even the outside people who want to buy our product. Since
we sell affordable Pinoy foods, we assume that lots of customers will be encouraged to
come and visit our food cart.

Market Trends

Pinoy streets foods are very familiar to everyone. Aside from its delicious taste, it
is also affordable and is pretty addicting. Lots of people buy street foods every time they
see one and it becomes their snack or even their meal.

Competition

In putting up a business, it is expected that there is a competition between

businesses. It can’t be avoided because it is natural in the business world. However, we
are aware about our competitors and we aren’t afraid to take the risk in proposing this
business.

The school canteen and the outside stores are our major competitors and we are
willing to face them. The school canteen also sells the same product with us as well as the
outside stores. Even so, we will still continue this business.

In order to compete with our major competitors, we highly advocate hygienic

products and we will try our best to make our product taste and look edible. We will
improve every lacks of our business and we will embrace innovations. We listed below
the certain competitors of our business.
 FOOD PARADISE
It is managed Joel Paul Lupnao and is open for almost 24 hours. They sell a variety of foods
like chasta, buko juice, sago’t gulaman, okoy, and cheese potato roll.

AKASHIEKIND’S SNACKS PLACE

It is managed by Davie Joy Gallagi and is open from seven o’clock in the morning to seven
o’clock in the evening. They sell a variety of foods like pancakes, fishball, and kikiam; and
drinks like shakes.

SWEET SARAP
It is managed by Nimrod Cumila. They are open from 7 AM to 5 PM. They sell banana cue,
ice candy, choco juice, and pandan juice.
 SHARE SARAP
It is managed by Angel Baliwang. They sell turon, lumpia, buko, and sago’t gulaman juice.
They are open for almost 24 hours.

FOODMENT
It is managed by Jessabel Pascua. They sell kwek-kwek, juice, fish balls and chicken feet.
They are open for almost 24 hours.
.
MARKETING STRATEGY

Foodelicious will be marketed through a variety of marketing strategy. Since our

business has its own logo, we can use this as a mode of encouragement and attractions to
our buyers since we personally designed this.

Additionally, we can share our business by personally telling this to others. We

can also post blogs on social media featuring our food cart business with our edible-
looking products. We can also encourage our customers to promote our business to
others.

Lastly, we can attract more buyers if we build good relationship with our
customers. By showing good attitude, we can divert our customer’s attention to
continually patronize our products.
Organizational Chart
Contribution in the Business

POSITIONS DUTIES AND RESPONSIBILITIES

He supervises, sustains, upholds, and assures
Shirmin Chattoc responsibilities for the work of his employee in
Manager
the business.
She is in-charge of purchasing input materials
Cyra Cacho that are needed in the business. She ensures
Purchasing Clerk
that all materials are available.
She is in-charge in cooking, turning input
Melanie Amtalao materials into output. She assists each member
Line Cook
in working well in the kitchen.
She prepares all materials, equipment, and
Kriza Antolin ingredients that are needed in the business. She
Preparation Manager
ensures that all are in order.
He serves as the ‘human bank’ of the business.
Julius Cham-ag He takes care of the budget needed and he is
Custodian Budget
responsible in collecting contributions.
 SECTION 5
Sustainability

A. START-UP COST
The start-up below shows the distribution of initial financing.

START UP EXPENSES
DESCRIPTION AMOUNT
Lumpiang Shanghai Php. 180.00
Buko Juice Php. 40.00
Pancake Php. 110.00
Banana Cue Php. 125.00
Dynamite Php. 265.00
Other Expenses Php. 155.00

TOTAL START-UP COSTS PHP 1000.00

The start-up cost is not that high because we only focused on the ingredients that
we are going to use for our product. The food cart will be borrowed so we do not need
money for rental use.

B. BREAK-EVEN ANALYSIS

FOOD NO. OF PURCHASE TOTAL

PRODUCT PACKS/KLS/CAN PRICE COST
Lumpiang Shanghai
Ground Meat ½ kilo PHP 200.00 PHP 100.00
Baguio Beans ¼ kilo PHP 60.00 PHP 15.00
Carrots ¼ kilo PHP 60.00 PHP 15.00
Wrapper 2 packs PHP 25.00 PHP 50.00
PHP 180.00
Buko Juice
Condensed Milk 1 can PHP 40.00 PHP 40.00
Ice 3 pcs. PHP 5.00 PHP 15.00
PHP 55.00

Pancake
Flour 1 kilo PHP 45.00 PHP 45.00
Egg 5 pieces PHP 6.00 PHP 30.00
Brown Sugar ½ kilo PHP 50.00 PHP 25.00
Baking Powder 1 small pack PHP 10.00 PHP 10.00
PHP 110.00

Banana Cue
Banana 3 kilo PHP 25.00 PHP 75.00
Brown Sugar 1 kilo PHP 50.00 PHP 50.00
PHP 125.00

Dynamite
Chili 1 kilo PHP 200.00 PHP 200.00
Cheese 1 pack PHP 35.00 PHP 35.00
Wrapper 3 pack PHP 10.00 PHP 30.00
PHP 265.00

TOTAL PHP 720.00

OTHER INGREDIENTS/MATERIALS:

EXPENSES
INGREDIENTS/ QUANTITY PURCHASE TOTAL
FOR THE
MATERIALS PRICE COST
DAY
Onion ¼ kilo PHP 15.00 PHP 15.00 PHP 15.00
Garlic ¼ kilo PHP 15.00 PHP 15.00 PHP 15.00
Cooking Oil 2 bottles PHP 20.00 PHP 40.00 PHP 40.00
Paminta 1 pack PHP 20.00 PHP 20.00 PHP 20.00
Vinegar 2 bottles PHP 10.00 PHP 20.00 PHP 20.00
Stick 1 bundle PHP 25.00 PHP 25.00 PHP 25.00
Ice bag 1 bag PHP 20.00 PHP 20.00 PHP 20.00
TOTAL PHP 175.00 PHP 155.00

OUTPUT

FOOD PRODUCT QUANTITY SELLING PRICE GROSS INCOME

Lumpiang Shanghai 50 pcs. PHP 5.00 PHP 250.00
Banana Cue 20 sticks PHP 10.00 PHP 200.00
Pancake 30 pcs PHP 5.00 PHP 150.00
Dynamite 50 pcs PHP 7.00 PHP 350.00
Buko Juice 30 ice bags PHP 5.00 PHP 150.00

TOTAL PHP 1,100.00

NET INCOME = GROSS INCOME – EXPENSES

NET INCOME – PHP 225.00

C. FINANCIAL NEEDS

We will be dividing our money for the start-up costs. We will be using our own
money in starting up a business. In order to solve any problems that may include
monetary needs, we will be using our extra money to solve it. We hope that in the near
future, we will be able to expand our business and upgrade our cart for a better
experience.