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A momentous battle over Southeast Asia’s online shoppers looms.

On one side, there’s US-based Amazon, the granddaddy of


internet shopping sites, and in the opposite corner is Chinese
heavyweight of Alibaba.
Alibaba, owned by billionaire Jack Ma, has been making
aggressive moves in Southeast Asia, while Amazon is related to
jeff besoz which is planning a debut early next year.
Alibaba has begun to wage a battle with Amazon in the US, just
like Amazon has with Alibaba in China, and the two giants are
running after India.
We know that these two companies are the most notable players
in the ecommerce space, their business models differ.

Amazon, started by Jeff Bezos, sells goods direct to consumers


and keeps inventory in its network of warehouses.

Ali baba business is online marketplace and its largest site which
is taoboo. it a platform for sellers and buyers to trade goods. The
company also has Tmall for larger retailers where it generates
commissions.

Over the past few years, Amazon has been shifting toward an open
marketplace and Amazon warehouses, allowing for quick shipping
to buyers.

Ali baba has 80 percent of china's online business and Amazon


has 60 percent in US.

The rivals might soon be clashing in Southeast Asia, where there’s


over 600 million consumers. While internet shopping accounts
for less than 5 percent of all retail in this region.
Southeast Asia is diverse and fragmented, with each country
having its nuances and import rules also differ across countries;
corruption is rampant; and poor infrastructure makes shipping
and delivery slow and expensive.

Yet Alibaba is unfazed. Jack Ma’s tech titan knows the perfect way
into Southeast Asia

Amazon supposedly tried to buy its way into Southeast Asia with
an offer for Redmart earlier this year, but talks between the
parties reportedly collapsed.It was this week that TechCrunch
reported that Amazon is finally launching in the region in the first
quarter of 2017.

Where “the level of customer spend and consumer culture is more


closely aligned with Western markets.”

Those refrigerated trucks suggest Amazon would initially offer


AmazonFresh – which makes groceries the first round of its
Southeast Asian battle with Alibaba.

Both companies are profitable, but Amazon only as of late.

In the third quarter of 2016, Alibaba had a revenue of US$5.1


billion and a net income of US$1.1 billion.

With US$32.7 billion in revenue for the same period, it seems


Amazon’s performance dwarfs Alibaba. However, despite the gap,
Amazon recorded a net income of only US$252 million.

While Amazon makes money from its store, Prime, and AWS. and
Alibaba has strength through diversity, pulling in cash from ads,
some commission etc.
Overall, Alibaba already has the upper hand in Southeast Asia but
Amazon isn’t a contender you’d take for granted. With both
possessing expertise in ecommerce and logistics, massive
economies of scale, and deep pockets – it’s going to be a
bloodbath.

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