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  • Question Paper Brand Management

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    Junaitha parveen
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    This document contains a list of important questions related to the BA 7011 Brand Management course. The questions cover 5 units and topics such as types of brands, brand positioning, brand elements, global branding, brand extensions, rebranding, brand equity, and challenges of brand management in India. The purpose of the document is to provide a reference of potential exam questions for the course. Students are advised to use the questions for preparation but are also told that the specific questions may not appear directly on exams.

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    Anna university question paper

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    Question paper brand management

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    This document contains a list of important questions related to the BA 7011 Brand Management course. The questions cover 5 units and topics such as types of brands, brand positioning, brand elements, global branding, brand extensions, rebranding, brand equity, and challenges of brand management in India. The purpose of the document is to provide a reference of potential exam questions for the course. Students are advised to use the questions for preparation but are also told that the specific questions may not appear directly on exams.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2K views2 pages

    Question Paper Brand Management

    Uploaded by

    Junaitha parveen
    This document contains a list of important questions related to the BA 7011 Brand Management course. The questions cover 5 units and topics such as types of brands, brand positioning, brand elements, global branding, brand extensions, rebranding, brand equity, and challenges of brand management in India. The purpose of the document is to provide a reference of potential exam questions for the course. Students are advised to use the questions for preparation but are also told that the specific questions may not appear directly on exams.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.

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    BA 7011 BRAND MANAGEMENT IMPORTANT QUESTIONS

    www.Rejinpaul.com

    Unit 1

    1. What are the Different Store bands? What are the types of brands?

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    Explain its Functions.

    2. Explain the Significance of Brands. What are the challenges of Brand


    Management?

    3. Discuss the advantages and disadvantages of co-branding.

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    Unit 2

    1. Elaborate the steps in strategic brand management process.

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    2. What are the guidelines for brand positioning? How do you define and
    establish brand values?
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    3. Evaluate the various brand elements. Explain each brand element with
    suitable examples.

    4. Critically examine branding in global market? What are competing


    in
    foreign brands?

    Unit 3
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    1. Explain the role of celebrities as brand ambassadors with successful brand


    in India.
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    2. What are brand loyalty programmes? Explain Brand loyalty programme


    in Air-ways service brands.

    3. Pick a brand. Assess the extent to which the brand is achieving the
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    various benefits through celebrities

    4. Explain the concept of brand image building in detail and discuss the
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    advantages of online brand promotions.

    Unit 4
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    1. How do customers evaluate brand extensions? Explain how to evaluate


    brand extension opportunities.

    2. Explain the following concepts & their types with illustrations (i)
    Rebranding (ii) Repositioning.

    www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com


    www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com

    3. Discuss the brand adoption practices in global market in detail

    4. What are types of brand extension decision? Explain the brand extension
    with examples

    5. Explain various ways through which brands can be reinforced and


    revitalized.

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    Unit 5

    1. Explain the branding challenges and opportunities in India Context.


    Explain the Role of Brand Managers.

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    2. Explain the Brand equity management and discuss the factors measuring
    brand performance shortly.

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    3. Discuss the factors measuring brand performance in detail.

    4. Define brand equity? Explain various methods used to calculate brand


    equity
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    5. Write a short note on a) global branding strategies ( with examples) b)
    brand equity management
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    NOTE: These questions may or may not Come in Exams. Make use of these
    questions as reference.
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    - Best of Luck for your Exams.


    .R

    If you find these questions in any other source, kindly intimate us through
    mail to [email protected]
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    www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com www.rejinpaul.com

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