Economics Assignment
Economics Assignment
ECONOMICS
MONOPOLY
SUBMITTED BY SUBMITTED TO
B.B.A.L.L.B
Contents
Definition of 'Monopoly' ................................................................................................................... 3
Monopolies may be naturally occurring due to limited competition because the industry is
resource intensive and requires substantial costs to operate (e.g., certain railroad systems). ......... 5
Monopoly versus competitive market ................................................................................................ 7
Market power ................................................................................................................................ 11
Example ........................................................................................................................................ 15
Classifying customers ................................................................................................................... 16
Natural monopoly[ ........................................................................................................................ 17
Government-granted monopoly[ ................................................................................................... 18
Establishing dominance ................................................................................................................ 19
Types of Monopolies ................................................................................................................... 21
Monopolies of resources ............................................................................................................... 22
Utilities.......................................................................................................................................... 24
Transportation ............................................................................................................................... 24
Foreign trade ................................................................................................................................. 25
Monopoly Examples ....................................................................................................................... 26
Google:.......................................................................................................................................... 28
Example 5 ..................................................................................................................................... 28
Example 6 ..................................................................................................................................... 29
Conclusion – Monopoly Examples ............................................................................................... 29
Acknowledgement
I am using this opportunity to express my gratitude to everyone who
supported me throughout the completion of this project. I would like to
acknowledge my subject teacher, Mr. Digvijay singh Katoch professor of
Economics at HPNLU, for giving me the opportunity to work on this topic
and Learn all along the process of its completion. I am thankful and
illuminating views on a number of issues related to the project. Also, I am
grateful to my ever encouraging seniors who helped me every step of
research. I am thankful for their aspiring guidance, constructive criticism and
friendly advice during the project work. This assignment could never be
possible without each one’s help.
Definition of 'Monopoly'
Definition: A market structure characterized by a single seller, selling a unique product in the
market. In a monopoly market, the seller faces no competition, as he is the sole seller of goods
with no close substitute.
Characteristics associated with a monopoly market make the single seller the market
controller as well as the price maker. He enjoys the power of setting the price for his goods
Monopoly exists when a specific person or enterprise is the only supplier of a particular
commodity. This contrasts with a monospony which relates to a single entity's control of
a market to purchase a good or service, and with oligopoly which consists of a few sellers
dominating a market dominating a market. Monopolies are thus characterized by a lack of
economic to produce the good or service, a lack of viable substitute goods, and the possibility
of a high monopoly price well above the seller's marginal cost that leads to a high monopoly
profit. The verb monopolise or monopolize refers to the process by which a company gains
the ability to raise prices or exclude competitors. In economics, a monopoly is a single seller.
In law, a monopoly is a business entity that has significant market power, that is, the power to
charge overly high prices. Although monopolies may be big businesses, size is not a
characteristic of a monopoly. A small business may still have the power to raise prices in a
small industry (or market).
Monopolies may be naturally occurring due to limited competition because the industry
is resource intensive and requires substantial costs to operate (e.g., certain railroad
systems).
In general, the main results from this theory compares the price-fixing methods across market
structures, analyze the effect of a certain structure on welfare, and vary technological/demand
assumptions in order to assess the consequences for an abstract model of society. Most
economic textbooks follow the practice of carefully explaining the model, mainly because
this helps to understand "departures" from it (the so-called imperfect competition models).
The boundaries of what constitutes a market and what does not are relevant distinctions to
make in economic analysis. In a general equilibrium context, a good is a specific concept
including geographical and time-related characteristics. Most studies of market structure relax
a little their definition of a good, allowing for more flexibility in the identification of substitute
goods.
Price maker: Decides the price of the good or product to be sold, but does so by determining the
quantity in order to demand the price desired by the firm.
High barriers to entry: Other sellers are unable to enter the market of the monopoly.
Single seller: In a monopoly, there is one seller of the good, who produces all the
output. Therefore, the whole market is being served by a single company, and for practical
purposes, the company is the same as the industry.
Price Discrimination: A monopolist can change the price or quantity of the product. They sell
higher quantities at a lower price in a very elastic market, and sell lower quantities at a higher
price in a less elastic market.
Monopolies derive their market power from barriers to entry – circumstances that prevent or
greatly impede a potential competitor's ability to compete in a market. There are three major
types of barriers to entry: economic, legal and deliberate.
Economic barriers: Economic barriers include economies of scale, capital requirements, cost
advantages and technological superiority.
Economies of scale: Decreasing unit costs for larger volumes of production. Decreasing costs
coupled with large initial costs, If for example the industry is large enough to support one
company of minimum efficient scale then other companies entering the industry will operate at
a size that is less than MES, and so cannot produce at an average cost that is competitive with
the dominant company. And if the long-term average cost of the dominant company is
constantly decreasing, then that company will continue to have the least cost method to provide
a good or service.
Capital requirements: Production processes that require large investments of capital, perhaps in
the form of large research and development costs or substantial sunk costs, limit the number of
companies in an industry this is an example of economies of scale.
Technological superiority: A monopoly may be better able to acquire, integrate and use the best
possible technology in producing its goods while entrants either do not have the expertise or
are unable to meet the large fixed costs (see above) needed for the most efficient
technology. Thus one large company can often produce goods cheaper than several small
companies.
No substitute goods: A monopoly sells a good for which there is no close . The absence of
substitutes makes the demand for that good relatively inelastic, enabling monopolies to extract
positive profits.
Control of natural resources: A prime source of monopoly power is the control of resources
(such as raw materials) that are critical to the production of a final good.
Network externalities: The use of a product by a person can affect the value of that product to
other people. This is the network effect. There is a direct relationship between the proportion of
people using a product and the demand for that product. In other words, the more people who
are using a product, the greater the probability that another individual will start to use the
product. This reflects fads, fashion trends,[ social networks etc. It also can play a crucial role in
the development or acquisition of market power. The most famous current example is the
market dominance of the Microsoft office suite and operating system in personal computers.
Legal barriers: Legal rights can provide opportunity to monopolise the market in a good.
Intellectual property rights, including patents and copyrights, give a monopolist exclusive
control of the production and selling of certain goods. Property rights may give a company
exclusive control of the materials necessary to produce a good.
Advertising: Advertising is most important to sell the product because of the single user, they
have to do it their own.
Manipulation: A company wanting to monopolise a market may engage in various types of
deliberate action to exclude competitors or eliminate competition. Such actions include
collusion, lobbying governmental authorities, and force.
In addition to barriers to entry and competition, barriers to exit may be a source of market
power. Barriers to exit are market conditions that make it difficult or expensive for a company
to end its involvement with a market. High liquidation costs are a primary barrier to
exiting. Market exit and shutdown are sometimes separate events. The decision whether to shut
down or operate is not affected by exit barrreirs A company will shut down if price falls below
minimum average variable costs.
Marginal revenue and price: In a perfectly competitive market, price equals marginal cost. In
a monopolistic market, however, price is set above marginal cost.
Product differentiation: There is zero product differentiation in a perfectly competitive
market. Every product is perfectly homogeneous and a perfect substitute for any other. With
a monopoly, there is great to absolute product differentiation in the sense that there is no
available substitute for a monopolized good. The monopolist is the sole supplier of the good
in question. A customer either buys from the monopolizing entity on its terms or does
without.
Number of competitors: PC markets are populated by an infinite number of buyers and
sellers. Monopoly involves a single seller.
Barriers to entry: Barriers to entry are factors and circumstances that prevent entry into
market by would-be competitors and limit new companies from operating and expanding
within the market. PC markets have free entry and exit. There are no barriers to entry, or exit
competition. Monopolies have relatively high barriers to entry. The barriers must be strong
enough to prevent or discourage any potential competitor from entering the market
Elasticity of demand: The price elasticity of demand is the percentage change of demand
caused by a one percent change of relative price. A successful monopoly would have a
relatively inelastic demand curve. A low coefficient of elasticity is indicative of effective
barriers to entry. A PC company has a perfectly elastic demand curve. The coefficient of
elasticity for a perfectly competitive demand curve is infinite.
Excess profits: Excess or positive profits are profit more than the normal expected return on
investment. A PC company can make excess profits in the short term but excess profits
attract competitors, which can enter the market freely and decrease prices, eventually
reducing excess profits to zero.[17] A monopoly can preserve excess profits because barriers
to entry prevent competitors from entering the market.
Profit maximization: A PC company maximizes profits by producing such that price equals
marginal costs. A monopoly maximises profits by producing where marginal revenue equals
marginal costs. The rules are not equivalent. The demand curve for a PC company is
perfectly elastic flat. The demand curve is identical to the average revenue curve and the
price line. Since the average revenue curve is constant the marginal revenue curve is also
constant and equals the demand curve, Average revenue is the same as price (AR = TR/Q =
P x Q/Q = P). Thus the price line is also identical to the demand curve. In sum, D = AR =
MR = P.
P-Max quantity, price and profit: If a monopolist obtains control of a formerly perfectly
competitive industry, the monopolist would increase prices, reduce production, and realise
positive economic profits
Supply curve: in a perfectly competitive market there is a well defined supply function with
a one-to-one relationship between price and quantity supplied. In a monopolistic market no
such supply relationship exists. A monopolist cannot trace a short term supply curve because
for a given price there is not a unique quantity supplied. As Pindyck and Rubenfeld note, a
change in demand "can lead to changes in prices with no change in output, changes in output
with no change in price or both". Monopolies produce where marginal revenue equals
marginal costs. For a specific demand curve the supply "curve" would be the price/quantity
combination at the point where marginal revenue equals marginal cost. If the demand curve
shifted the marginal revenue curve would shift as well and a new equilibrium and supply
"point" would be established. The locus of these points would not be a supply curve in any
conventional sense.
The most significant distinction between a PC company and a monopoly is that the monopoly
has a downward-sloping demand curve rather than the "perceived" perfectly elastic curve of
the PC company.[25] Practically all the variations mentioned above relate to this fact. If there
is a downward-sloping demand curve then by necessity there is a distinct marginal revenue
curve. The implications of this fact are best made manifest with a linear demand curve.
Assume that the inverse demand curve is of the form x = a − by. Then the total revenue curve
is TR = ay − by2 and the marginal revenue curve is thus MR = a − 2by. From this several
things are evident. First the marginal revenue curve has the same y intercept as the inverse
demand curve. Second the slope of the marginal revenue curve is twice that of the inverse
demand curve. Third the x intercept of the marginal revenue curve is half that of the inverse
demand curve. What is not quite so evident is that the marginal revenue curve is below the
inverse demand curve at all points.[25] Since all companies maximise profits by equating MR
and MC it must be the case that at the profit-maximizing quantity MR and MC are less than
price, which further implies that a monopoly produces less quantity at a higher price than if
the market were perfectly competitive.
The fact that a monopoly has a downward-sloping demand curve means that the relationship
between total revenue and output for a monopoly is much different than that of competitive
companies. Total revenue equals price times quantity. A competitive company has a perfectly
elastic demand curve meaning that total revenue is proportional to output. Thus the total
revenue curve for a competitive company is a ray with a slope equal to the market price. A
competitive company can sell all the output it desires at the market price. For a monopoly to
increase sales it must reduce price. Thus the total revenue curve for a monopoly is a parabola
that begins at the origin and reaches a maximum value then continuously decreases until total
revenue is again zero.[ Total revenue has its maximum value when the slope of the total
revenue function is zero. The slope of the total revenue function is marginal revenue. So the
revenue maximizing quantity and price occur when MR = 0. For example, assume that the
monopoly's demand function is P = 50 − 2Q. The total revenue function would be TR = 50Q
− 2Q2 and marginal revenue would be 50 − 4Q. Setting marginal revenue equal to zero we
have
A company with a monopoly does not experience price pressure from competitors, although it
may experience pricing pressure from potential competition. If a company increases prices too
much, then others may enter the market if they are able to provide the same good, or a
substitute, at a lesser price.[28] The idea that monopolies in markets with easy entry need not be
regulated against is known as the "revolution in monopoly theory".
A monopolist can extract only one premium, and getting into complementary markets does not
pay. That is, the total profits a monopolist could earn if it sought to leverage its monopoly in
one market by monopolizing a complementary market are equal to the extra profits it could
earn anyway by charging more for the monopoly product itself. However, the one monopoly
profit theorem is not true if customers in the monopoly good are stranded or poorly informed,
or if the tied good has high fixed costs.
A pure monopoly has the same economic rationality of perfectly competitive companies, i.e. to
optimise a profit function given some constraints. By the assumptions of increasing marginal
costs, exogenous inputs' prices, and control concentrated on a single agent or entrepreneur, the
optimal decision is to equate is to equate the marginal cost and marginal revenue of production.
Nonetheless, a pure monopoly can unlike a competitive company alter the market price for its
own convenience: a decrease of production results in a higher price. In the economics' jargon, it
is said that pure monopolies have "a downward-sloping demand". An important consequence
of such behaviour is worth noticing: typically a monopoly selects a higher price and lesser
quantity of output than a price-taking company; again, less is available at a higher price
Market power
Market power is the ability to increase the product's price above marginal cost without losing
all customers.Perfectly competitive (PC) companies have zero market power when it comes to
setting prices. All companies of a PC market are price takers. The price is set by the interaction
of demand and supply at the market or aggregate level. Individual companies simply take the
price determined by the market and produce that quantity of output that maximizes the
company's profits. If a PC company attempted to increase prices above the market level all its
customers would abandon the company and purchase at the market price from other
companies. A monopoly has considerable although not unlimited market power. A monopoly
has the power to set prices or quantities although not both. A monopoly is a price maker. The
monopoly is the market and prices are set by the monopolist based on their circumstances and
not the interaction of demand and supply. The two primary factors determining monopoly
market power are the company's demand curve and its cost structure
Market power is the ability to affect the terms and conditions of exchange so that the price of a
product is set by a single company (price is not imposed by the market as in perfect
competition) Although a monopoly's market power is great it is still limited by the demand
side of the market. A monopoly has a negatively sloped demand curve, not a perfectly inelastic
curve. Consequently, any price increase will result in the loss of some customers.
Price discrimination allows a monopolist to increase its profit by charging higher prices for
identical goods to those who are willing or able to pay more. For example, most economic
textbooks cost more in the United States than in developing countries like Ethiopia. In this
case, the publisher is using its government-granted copyright monopoly to price discriminate
between the generally wealthier American economics students and the generally poorer
Ethiopian economics students. Similarly, most patented medications cost more in the U.S. than
in other countries with a (presumed) poorer customer base. Typically, a high general price is
listed, and various market segments get varying discounts. This is an example of framing to
make the process of charging some people higher prices more socially acceptable. Perfect
price discrimination would allow the monopolist to charge each customer the exact maximum
amount they would be willing to pay. This would allow the monopolist to extract all
the consumer surplus of the market. While such perfect price discrimination is a theoretical
construct, advances in information technology and micromarketing may bring it closer to the
realm of possibility.
It is very important to realize that partial price discrimination can cause some customers who
are inappropriately pooled with high price customers to be excluded from the market. For
example, a poor student in the U.S. might be excluded from purchasing an economics textbook
at the U.S. price, which the student may have been able to purchase at the Ethiopian price'.
Similarly, a wealthy student in Ethiopia may be able to or willing to buy at the U.S. price,
though naturally would hide such a fact from the monopolist so as to pay the reduced third
world price. These are deadweight losses and decrease a monopolist's profits. As such,
monopolists have substantial economic interest in improving their market information
and market segmenting.
There is important information for one to remember when considering the monopoly model
diagram (and its associated conclusions) displayed here. The result that monopoly prices are
higher, and production output lesser, than a competitive company follow from a requirement
that the monopoly not charge different prices for different customers. That is, the monopoly is
restricted from engaging in price discrimination in price . If the monopoly were permitted to
charge individualised prices (this is termed third degree price discrimination), the quantity
produced, and the price charged to the marginal customer, would be identical to that of a
competitive company, thus eliminating the deadweight loss; however, all gains from
trade (social welfare) would accrue to the monopolist and none to the consumer. In essence,
every consumer would be indifferent between (1) going completely without the product or
service and (2) being able to purchase it from the monopolist.
As long as the price elasticity of demand for most customers is less than one in absolute value,
it is advantageous for a company to increase its prices: it receives more money for fewer goods.
With a price increase, price elasticity tends to increase, and in the optimum case above it will
be greater than one for most customers.
A company maximizes profit by selling where marginal revenue equals marginal cost. A
company that does not engage in price discrimination will charge the profit maximizing price,
P*, to all its customers. In such circumstances there are customers who would be willing to pay
a higher price than P* and those who will not pay but would buy at a lower price. A price
discrimination strategy is to charge less price sensitive buyers a higher price and the more price
sensitive buyers a lower price. Thus additional revenue is generated from two sources. The
basic problem is to identify customers by their willingness to pay.
The purpose of price discrimination is to transfer consumer surplus to the producer. Consumer
surplus is the difference between the value of a good to a consumer and the price the consumer
must pay in the market to purchase it.Price discrimination is not limited to monopolies.
Market power is a company's ability to increase prices without losing all its customers. Any
company that has market power can engage in price discrimination. Perfect competition is the
only market form in which price discrimination would be impossible (a perfectly competitive
company has a perfectly elastic demand curve and has zero market power).
There are three forms of price discrimination. First degree price discrimination charges each
consumer the maximum price the consumer is willing to pay. Second degree price
discrimination involves quantity discounts. Third degree price discrimination involves grouping
consumers according to willingness to pay as measured by their price elasticities of demand and
charging each group a different price. Third degree price discrimination is the most prevalent
type.
There are three conditions that must be present for a company to engage in successful price
discrimination. First, the company must have market power Second, the company must be able
to sort customers according to their willingness to pay for the good. Third, the firm must be able
to prevent resell.
A company must have some degree of market power to practice price discrimination. Without
market power a company cannot charge more than the market price.Any market structure
characterized by a downward sloping demand curve has market power monopoly, monopolistic
competition and oligopoly.The only market structure that has no market power is perfect
competition.
The inability the inability to prevent resale is the largest obstacle to successful price
discrimination. Companies have however developed numerous methods to prevent resale. For
example, universities require that students show identification before entering sporting events.
Governments may make it illegal to resale tickets or products. In Boston, Red Sox baseball
tickets can only be resold legally to the team.
The three basic forms of price discrimination are first, second and third degree price
discrimination. In first degree price discrimination the company charges the maximum price
each customer is willing to pay. The maximum price a consumer is willing to pay for a unit of
the good is the reservation price. Thus for each unit the seller tries to set the price equal to the
consumer's reservation price. Direct information about a consumer's willingness to pay is rarely
available. Sellers tend to rely on secondary information such as where a person lives (postal
codes); for example, catalog retailers can use mail high-priced catalogs to high-income postal
codes. First degree price discrimination most frequently occurs in regard to professional services
or in transactions involving direct buyer/seller negotiations. For example, an accountant who has
prepared a consumer's tax return has information that can be used to charge customers based on
an estimate of their ability to pay.
In second degree price discrimination or quantity discrimination customers are charged different
prices based on how much they buy. There is a single price schedule for all consumers but the
prices vary depending on the quantity of the good bought. The theory of second degree price
discrimination is a consumer is willing to buy only a certain quantity of a good at a given price.
Companies know that consumer's willingness to buy decreases as more units are purchased. The
task for the seller is to identify these price points and to reduce the price once one is reached in
the hope that a reduced price will trigger additional purchases from the consumer. For example,
sell in unit blocks rather than individual units.
In third degree price discrimination or multi-market price discrimination the seller divides the
consumers into different groups according to their willingness to pay as measured by their price
elasticity of demand. Each group of consumers effectively becomes a separate market with its
own demand curve and marginal revenue curve.[ The firm then attempts to maximize profits in
each segment by equating MR and MC, Generally the company charges a higher price to the
group with a more price inelastic demand and a relatively lesser price to the group with a more
elastic demand. Examples of third degree price discrimination abound. Airlines charge higher
prices to business travelers than to vacation travelers. The reasoning is that the demand curve
for a vacation traveler is relatively elastic while the demand curve for a business traveler is
relatively inelastic. Any determinant of price elasticity of demand can be used to segment
markets. For example, seniors have a more elastic demand for movies than do young adults
because they generally have more free time. Thus theaters will offer discount tickets to seniors.
Example
Assume that by a uniform pricing system the monopolist would sell five units at a price of $10
per unit. Assume that his marginal cost is $5 per unit. Total revenue would be $50, total costs
would be $25 and profits would be $25. If the monopolist practiced price discrimination he
would sell the first unit for $50 the second unit for $40 and so on. Total revenue would be $150,
his total cost would be $25 and his profit would be $125.00.Several things are worth noting.
The monopolist acquires all the consumer surplus and eliminates practically all the deadweight
loss because he is willing to sell to anyone who is willing to pay at least the marginal cost. Thus
the price discrimination promotes efficiency. Secondly, by the pricing scheme price = average
revenue and equals marginal revenue. That is the monopolist behaving like a perfectly
competitive company.Thirdly, the discriminating monopolist produces a larger quantity than the
monopolist operating by a uniform pricing scheme.
Qd Price
1 50
2 40
3 30
4 20
5 10
6 5
Classifying customers
Successful price discrimination requires that companies separate consumers according to their
willingness to buy. Determining a customer's willingness to buy a good is difficult. Asking
consumers directly is fruitless: consumers don't know, and to the extent they do they are
reluctant to share that information with marketers. The two main methods for determining
willingness to buy are observation of personal characteristics and consumer actions. As noted
information about where a person lives (postal codes), how the person dresses, what kind of car
he or she drives, occupation, and income and spending patterns can be helpful in classifying.
The price of monopoly is upon every occasion the highest which can be got. The natural price, or
the price of free competition, on the contrary, is the lowest which can be taken, not upon every
occasion indeed, but for any considerable time together. The one is upon every occasion the
highest which can be squeezed out of the buyers, or which it is supposed they will consent to
give; the other is the lowest which the sellers can commonly afford to take, and at the same time
continue their business.
According to the standard model, in which a monopolist sets a single price for all consumers, the
monopolist will sell a lesser quantity of goods at a higher price than would companies by perfect
competition. Because the monopolist ultimately forgoes transactions with consumers who value
the product or service more than its price, monopoly pricing creates a deadweight loss referring
to potential gains that went neither to the monopolist nor to consumers. Given the presence of
this deadweight loss, the combined surplus (or wealth) for the monopolist and consumers is
necessarily less than the total surplus obtained by consumers by perfect competition. Where
efficiency is defined by the total gains from trade, the monopoly setting is less efficient than
perfect competition.
It is often argued that monopolies tend to become less efficient and less innovative over time,
becoming "complacent", because they do not have to be efficient or innovative to compete in the
marketplace. Sometimes this very loss of psychological efficiency can increase a potential
competitor's value enough to overcome market entry barriers, or provide incentive for research
and investment into new alternatives. The theory of contestable markets argues that in some
circumstances (private) monopolies are forced to behave as if there were competition because of
the risk of losing their monopoly to new entrants. This is likely to happen when a
market's barriers to entry are low. It might also be because of the availability in the longer term
of substitutes in other markets. For example, a canal monopoly, while worth a great deal during
the late 18th century United Kingdom, was worth much less during the late 19th century because
of the introduction of railways as a substitute.
Natural monopoly[
A natural monopoly is an organization that experiences increasing returns to scale over the
relevant range of output and relatively high fixed costs. A natural monopoly occurs where the
average cost of production "declines throughout the relevant range of product demand". The
relevant range of product demand is where the average cost curve is below the demand
curve.[65] When this situation occurs, it is always cheaper for one large company to supply the
market than multiple smaller companies; in fact, absent government intervention in such
markets, will naturally evolve into a monopoly. An early market entrant that takes advantage of
the cost structure and can expand rapidly can exclude smaller companies from entering and can
drive or buy out other companies. A natural monopoly suffers from the same inefficiencies as
any other monopoly. Left to its own devices, a profit-seeking natural monopoly will produce
where marginal revenue equals marginal costs. Regulation of natural monopolies is
problematic. Fragmenting such monopolies is by definition inefficient. The most frequently used
methods dealing with natural monopolies are government regulations and public ownership.
Government regulation generally consists of regulatory commissions charged with the principal
duty of setting prices.
To reduce prices and increase output, regulators often use average cost pricing. By average cost
pricing, the price and quantity are determined by the intersection of the average cost curve and
the demand curve. This pricing scheme eliminates any positive economic profits since price
equals average cost. Average-cost pricing is not perfect. Regulators must estimate average costs.
Companies have a reduced incentive to lower costs. Regulation of this type has not been limited
to natural monopolie Average-cost pricing does also have some disadvantages. By setting price
equal to the intersection of the demand curve and the average total cost curve, the firm's output
is allocatively inefficient as the price is less than the marginal cost (which is the output quantity
for a perfectly competitive and allocatively efficient market).
Government-granted monopoly[
A monopolist should shut down when price is less than average variable cost for every output
level in other words where the demand curve is entirely below the average variable cost curve.
Under these circumstances at the profit maximum level of output (MR = MC) average revenue
would be less than average variable costs and the monopolists would be better off shutting down
in the short term.
In a free market, monopolies can be ended at any time by new competition, breakaway
businesses, or consumers seeking alternatives. In a highly regulated market environment a
government will often either regulate the monopoly, convert it into a publicly owned monopoly
environment, or forcibly fragment it (see Antitrust law and trust busting). Public utilities, often
being naturally efficient with only one operator and therefore less susceptible to efficient
breakup, are often strongly regulated or publicly owned. American Telephone &
Telegraph (AT&T) and Standard Oil are often cited as examples of the breakup of a private
monopoly by government. Standard Oil never achieved monopoly status, a consequence of
existing in a market open to competition for the duration of its existence. The Bell System, later
AT&T, was protected from competition first by the Kingsbury Commitment, and later by a
series of agreements between AT&T and the Federal Government. In 1984, decades after
having been granted monopoly power by force of law, AT&T was broken up into various
components, MCI, Sprint, who were able to compete effectively in the long distance phone
market.
A 1902 anti-monopoly cartoon depicts the challenges that monopolies may create for workers.
The law regulating dominance in the European Union is governed by Article 102 of the Treaty on the
Functioning of the European Union which aims at enhancing the consumer's welfare and also the
efficiency of allocation of resources by protecting competition on the downstream market. The
existence of a very high market share does not always mean consumers are paying excessive prices
since the threat of new entrants to the market can restrain a high-market-share company's price
increases. Competition law does not make merely having a monopoly illegal, but rather abusing the
power a monopoly may confer, for instance through exclusionary practices (i.e. pricing high just
because you are the only one around.) It may also be noted that it is illegal to try to obtain a
monopoly, by practices of buying out the competition, or equal practices. If one occurs naturally, such
as a competitor going out of business, or lack of competition, it is not illegal until such time as the
monopoly holder abuses the power.
Establishing dominance
As the definition of the market is of a matter of interchangeability, if the goods or services are
regarded as interchangeable then they are within the same product market. [ For example, in
the case of United Brands v Commission, it was argued in this case that bananas and other
fresh fruit were in the same product market and later on dominance was found because the
special features of the banana made it could only be interchangeable with other fresh fruits in
a limited extent and other and is only exposed to their competition in a way that is hardly
perceptible. The demand substitutability of the goods and services will help in defining the
product market and it can be access by the ‘hypothetical monopolist’ test or the ‘SSNIP’ test .
Relevant geographic market
It is necessary to define it because some goods can only be supplied within a narrow area due
to technical, practical or legal reasons and this may help to indicate which undertakings
impose a competitive constraint on the other undertakings in question. Since some goods are
too expensive to transport where it might not be economic to sell them to distant markets in
relation to their value, therefore the cost of transporting is a crucial factor here. Other factors
might be legal controls which restricts an undertaking in a Member States from exporting
goods or services to another.
Market definition may be difficult to measure but is important because if it is defined too
broadly, the undertaking may be more likely to be found dominant and if it is defined too
narrowly, the less likely that it will be found dominant.
Market shares
As with collusive conduct, market shares are determined with reference to the particular
market in which the company and product in question is sold. It does not in itself determine
whether an undertaking is dominant but work as an indicator of the states of the existing
competition within the market. The Herfindahl-Hirschman Index (HHI) is sometimes used to
assess how competitive an industry is. It sums up the squares of the individual market shares
of all of the competitors within the market. The lower the total, the less concentrated the
market and the higher the total, the more concentrated the market. In the US, the merger
guidelines state that a post-merger HHI below 1000 is viewed as not concentrated while HHIs
above that will provoke further review.
By European Union law, very large market shares raise a presumption that a company is
dominant, which may be rebuttable. A market share of 100% may be very rare but it is still
possible to be found and in fact it has been identified in some cases, for instance the AAMS v
Commission case. Undertakings possessing market share that is lower than 100% but over
90% had also been found dominant, for example, Microsoft v Commission case. In the AKZO
v Commission case,the undertaking is presumed to be dominant if it has a market share of
50%. There are also findings of dominance that are below a market share of 50%, for
instance, United Brands v Commission, it only possessed a market share of 40% to 45% and
still to be found dominant with other factors. The lowest yet market share of a company
considered "dominant" in the EU was 39.7%.If a company has a dominant position, then there
is a special responsibility not to allow its conduct to impair competition on the common
market however these will all falls away if it is not dominant.
According to the Guidance, there are three more issues that must be examined. They are actual
competitors that relates to the market position of the dominant undertaking and its competitors,
potential competitors that concerns the expansion and entry and lastly the countervailing buyer
power.
Actual Competitors
Market share may be a valuable source of information regarding the market structure and the
market position when it comes to accessing it. The dynamics of the market and the extent to
which the goods and services differentiated are relevant in this area.
Potential Competitors
It concerns with the competition that would come from other undertakings which are not yet
operating in the market but will enter it in the future. So, market shares may not be useful in
accessing the competitive pressure that is exerted on an undertaking in this area. The potential
entry by new firms and expansions by an undertaking must be taken into account,[80] therefore
the barriers to entry and barriers to expansion is an important factor here.
Competitive constraints may not always come from actual or potential competitors.
Sometimes, it may also come from powerful customers who have sufficient bargaining
strength which come from its size or its commercial significance for a dominant firm.[
Types of abuses
There are three main types of abuses which are exploitative abuse, exclusionary abuse and
single market abuse.
Exploitative abuse
It arises when a monopolist has such significant market power that it can restrict its output
while increasing the price above the competitive level without losing customers.This type is
less concerned by the Commission than other types.
Exclusionary abuse
This is most concerned about by the Commissions because it is capable of causing long- term
consumer damage and is more likely to prevent the development of competition. An example of
it is exclusive dealing agreements.
It arises when a dominant undertaking carrying out excess pricing which would not only have
an exploitative effect but also prevent parallel imports and limits intra- brand competition.
Despite wide agreement that the above constitute abusive practices, there is some debate about
whether there needs to be a causal connection between the dominant position of a company and
its actual abusive conduct. Furthermore, there has been some consideration of what happens
when a company merely attempts to abuse its dominant position.
Monopolies of resources
Vending of common salt (sodium chloride) was historically a natural monopoly. Until recently,
a combination of strong sunshine and low humidity or an extension of peat marshes was
necessary for producing salt from the sea, the most plentiful source. Changing sea levels
periodically caused salt "famines" and communities were forced to depend upon those who
controlled the scarce inland mines and salt springs, which were often in hostile areas (e.g.
the Sahara desert) requiring well-organised security for transport, storage, and distribution.
The Salt Commission was a legal monopoly in China. Formed in 758, the Commission
controlled salt production and sales in order to raise tax revenue for the Tang Dynasty.
The "Gabelle" was a notoriously high tax levied upon salt in the Kingdom of France. The
much-hated levy had a role in the beginning of the French Revolution, when strict legal controls
specified who was allowed to sell and distribute salt. First instituted in 1286, the Gabelle was
not permanently abolished until 1945.
Coal
Robin Gollan argues in The Coalminers of New South Wales that anti-competitive practices
developed in the coal industry of Australia's Newcastle as a result of the business cycle. The
monopoly was generated by formal meetings of the local management of coal companies
agreeing to fix a minimum price for sale at dock. This collusion was known as "The Vend".
The Vend ended and was reformed repeatedly during the late 19th century, ending by recession
in the business cycle. "The Vend" was able to maintain its monopoly due to trade union
assistance, and material advantages (primarily coal geography). During the early 20th century,
as a result of comparable monopolistic practices in the Australian coastal shipping business, the
Vend developed as an informal and illegal collusion between the steamship owners and the
coal industry, eventually resulting in the High Court case Adelaide Steamship Co. Ltd v. R. &
AG.
Petroleum
Standard Oil Standard Oil was an American oil producing, transporting, refining, and
marketing company. Established in 1870, it became the largest oil refiner in the world. John D.
Rockefeller was a founder, chairman and major shareholder. The company was an innovator in
the development of the business trust. The Standard Oil trust streamlined production and
logistics, lowered costs, and undercut competitors. "Trust-busting" critics accused Standard Oil
of using aggressive pricing to destroy competitors and form a monopoly that threatened
consumers. Its controversial history as one of the world's first and largest multinational
corporrations corporations ended in 1911, when the United States Supreme Court ruled that
Standard was an illegal monopoly. The Standard Oil trust was dissolved into 33 smaller
companies; two of its surviving "child" companies are ExxonMobil and the Chevron
Corporation.
Steel
U.S. Steel has been accused of being a monopoly. J. P. Morgan and Elbert H. Gary founded
U.S. Steel in 1901 by Carnegie Steel Company with Gary's Federal Steel Company
and William Henry "Judge" Moores National Steel Company. At one time, U.S. Steel was the
largest steel producer and largest corporation in the world. In its first full year of operation,
U.S. Steel made 67 percent of all the steel produced in the United States. However, U.S. Steel's
share of the expanding market slipped to 50 percent by 1911, and antitrust prosecution that
year failed.
Diamonds
De Beers settled charges of price fixing in the diamond trade in the 2000s. De Beers is well
known for its monopoloid practices throughout the 20th century, whereby it used its dominant
position to manipulate the international diamond market. The company used several methods
to exercise this control over the market. Firstly, it convinced independent producers to join its
single channel monopoly, it flooded the market with diamonds similar to those of producers
who refused to join the cartel, and lastly, it purchased and stockpiled diamonds produced by
other manufacturers in order to control prices through limiting supply.
In 2000, the De Beers business model changed due to factors such as the decision by producers
in Russia, Canada and Australia to distribute diamonds outside the De Beers channel, as well
as rising awareness of blood diamonds that forced De Beers to "avoid the risk of bad
publicity" by limiting sales to its own mined products. De Beers' market share by value fell
from as high as 90% in the 1980s to less than 40% in 2012, having resulted in a more
fragmented diamond market with more transparency and greater liquidity.
In November 2011 the Oppenheimer family announced its intention to sell the entirety of its
40% stake in De Beers to Anglo American plc thereby increasing Anglo American's
ownership of the company to 85%.[30] The transaction was worth £3.2 billion ($5.1 billion) in
cash and ended the Oppenheimer dynasty's 80-year ownership of De Beers.
Utilities
Western Union was criticized as a "price gouging" monopoly in the late 19th
century.American Telephone & Telegraph was a telecommunications giant. AT&T was
broken up in 1984. In the case of Telecom New Zealand, local loop unbundling was enforced
by central government.
Transportation
The United Aircraft and Transport Corporation was an aircraft manufacturer holding company
that was forced to divest itself of airlines in 1934.
The Long Island Rail Road (LIRR) was founded in 1834, and since the mid-1800s has
provided train service between Long Island and New York City. In the 1870s, LIRR became
the sole railroad in that area through a series of acquisitions and consolidations. In 2013, the
LIRR's commuter rail system is the busiest commuter railroad in North America, serving
nearly 335,000 passengers daily.
Foreign trade
Dutch East India Company was created as a legal trading monopoly in 1602. The Vereenigde
Oost-Indische Compagnie enjoyed huge profits from its spice monopoly through most of the
17th century.The British East India Company was created as a legal trading monopoly in 1600.
The East India Company was formed for pursuing trade with the East Indies but ended up
trading mainly with the Indian subcontinent, North-West Frontier Province, and Balochistan.
The Company traded in basic commodities, which which include included cotton, silk, indigo
dye, salt, saltpetre, tea and opium.
Microsoft has been the defendant in multiple antitrust suits on strategy embrace,extend and
extinguish. They settled antitrust litigation in the U.S. in 2001. In 2004 Microsoft was fined
493 million euros by the European Commission which was upheld for the most part by
the Court of First Instance of the European Communities in 2007. The fine was US$1.35
billion in 2008 for noncompliance with the 2004 rule.
Monsanto has been sued by competitors for antitrust and monopolistic practices. They have
between 70% and 100% of the commercial GMO seed market in a small number of crops.
AAFES has a monopoly on retail sales at overseas U.S. military installations.
The State retail alcohol monopolies of Norway , Finland, Iceland, Ontario, British Columbia
(Liquor Distribution Branch), among others.
The Walt Disney Company is the largest mass media and entertainment conglomerate in the
world, and has acquired huge amounts of assets, companies and corporations - both national
and international. The 2019 purchase of the majority of 20th Century Fox's assets sparked
controversy.
Monopoly Examples
Under monopoly, only one firm exists in a particular industry. There is one single seller who
sells the unique product with no substitute and no competitors. The seller enjoys the power of the
setting of the prices according to his own wish. There are several examples of the monopoly
according to the different situations. The different examples of the monopoly structure
These are some of the most famous monopolies, mainly for historical significance,
1. Carnegie Steel Company created by Andrew Carnegie (now U.S. Steel). From the late 19th
century to the early time of the 20th century, Carnegie Steel Company maintained the singular
control over the supply of steel over the market. Carnegie Steel Company during the period of
monopoly was effectively setting the price for the steel nationally without the free market
competition. The regulation of the Government was not present initially. Andrew Carnegie was
successful in creating the monopoly for a long time in the steel industry after which the J.P.
Morgan took possession of the company by buying it and melded the same into the U.S. Steel.
2. Another famous example of a monopoly of historical significance is the American Tobacco
Company. This company maintained singular control over the supply of Tobacco over the
market. Government regulation was also not present initially. However, this company got
dismantled after the creation of the antitrust regulation in the form of the Sherman Antitrust Act.
The Supreme court in the year 1911 ordered the American Tobacco Company to
dissolve.Example 2
Luxottica:
Most of us have never heard of the company ‘Luxottica’ despite the fact they are the biggest
manufacturer of glasses in the world. It is founded in the year 1961 in one of the small villages in
Italy. It started a business at the International level in the early ‘80s and it started taking over the
other eyewear company whichever it can afford. Many sunglasses companies of international
levels are selling their sunglasses in their own brands like Ray-Ban, Vogue, Killer Loop, T3,
Armani, etc. It has also controlled the prime vision care provider in the United States such as Eye
Med and Vision Care. It is one of the examples of the monop
Google:
One can’t even think of the internet layout without Google. Its competitors are Microsoft and
Yahoo but they own a very small share in the market that too in the downward trend. Google
makes the majority of money from advertising and the same can be clearly seen that it controls
60% of the global advertising revenue. It has a good revenue generation through the process of
harvesting user data with the track over our online activity and popping up with the advertisement
as per our searching history and locations. Smaller advertisers lag as they are not having the level
of user data as Google is having. Thus Google undoubtedly is one of the largest monopolies in
present in the world. The company, in fact, monopolizes several other different markets in the
world.Example 4
Natural Monopoly:
The rare availability of natural resources like oil makes it create a monopoly called natural
monopoly. John D Rockefeller who was the founder of Standard Oil along with his partners took
advantage of both the rarity of resource and price maker.
At the earlier time when there were a lot of oil companies who were manufacturing the most of
their finds, companies hardly bother of environment and pump waste product directly into the
river without undergoing to the cost of researching proper disposal. They were also using shoddy
pipeline which was very prone to leakage. Later standard oil started creating a monopoly along
with developing infrastructure aiming to cut down the cost and dependency. Despite the eventual
breakup of the company in 1911, the government understands that this upcoming monopoly will
create a reliable setup, infrastructure and deliver low cost. The profits of the standard oil and a
good trend of dividend helped in gaining investor trust and thereby resulting in more investment
from the investors which helped it to grow larger further.
Example 5
AB InBev:
The company came into existence after the merger of two huge brewing companies named
Anheuser Busch and InBev. After the merger, they become the distributor of over 200 types of
beer across the world. Many well-known companies like Budweiser, Corona, Beck’s, Stella
Artois, Leffe, Skol, Hoegaarden, etc are selling beers in their name by purchasing the same from
AB InBev. The marketing companies of beers might be different but their manufacturers are the
same.
Example 6
The social media market which we can’t think is ripe for monopoly but it is. Facebook is the
leader in the social media market with a maximum percentage of the market share. It
is considered to be a monopoly because it lacks direct competition for any competitor, it has the
pricing power and it has the dominant user base all over the world.
Moreover, in the year 2014, it also acquired the WhatsApp who was giving good uptrend
competition to Facebook in the social media segment. In this way, almost the majority of share
for the social media market lies with facebook only. Thus Facebook is a good example of a
monopoly in the social media market.
Thus monopoly is the industry or the sector which is dominated by the one firm or corporation. It
is the market structure that is characterized by the single seller who sells his unique product in the
market and becomes the large enough for owning all the market resources for the particular type
of goods or service. For controlling and discouraging the operations of the monopoly, different
antitrust laws are put in the place. These antitrust laws help in prohibiting the practice of
restraining the trade and allowing free trade and competition in the market, thus protecting the
consumers. Thus the above-mentioned examples are some of the examples of monopoly in the
different industries. There are various other examples as well which shows that a monopoly exists
in various different markets or areas.
References :-
https://saylordotorg.github.io/text_principles-of-economics-v2.0/s13-monopoly.html
https://opentextbc.ca/principlesofeconomics/chapter/introduction-to-a-monopoly/
Introductory Microeconomics by Sandeep Garg
Microecomics Theory By K.N Verma
Modern Microeconomics Theory and Application by H L Ahuja