BusinessPlan BusinessSimulation 12-18-18
BusinessPlan BusinessSimulation 12-18-18
SOSSY SAUCERS
Business Plan Proposal
In partial fulfillment
Of the Requirements in the Course
BUSINESS ENTERPRISE SIMULATION
BUSINESS PROPONENTS
ASUNCION, Stephanie Ann M.
BAWAR, Rose Alliyah C.
CANTILADO, Marie Antoinette B.
DY, Earl Anthony B.
ENSOMO, Maria Dana Alessandra P.
GALVEZ, Roshane Evonne A.
GARCIA, John D.
MORALES, Vianne Kiara S.
SARANGGAYA, Allesandra Leine A.
VILLEGAS, Alec Wrayan O.
SUBMITTED TO:
The proponents of this business plan would like to express their deepest gratitude to the
people who have helped them turn their business plan into reality.
They are forever grateful to their parents and friends for providing them the support and
encouragement they needed. They are also thankful to all the teachers who patiently allowed them
to work on their business plan if time permits during their subject periods.
They would like to extend their sincerest appreciation to Ms. Maria Karla Mendez for
imparting his knowledge and skills; for giving his understanding and words of wisdom to guide
the proponents. To their adviser and mathematics teacher, Mr. Emmanuel Solmirano who has
extended his support and help in every way possible. To Ms. Maria Karla Mendez, for giving them
her time and knowledge as well as her tender love and care to the proponents.
To the panelists during the mini business simulation, Mr. Gabrielle Eslava, Mr. Rodel
Andrei Pascua, and Ms. Shiela Masaoay, who have been always there to help them improve their
business plan in a number of ways and for lending them their comprehension and advices as they
went through various stages in finishing this paper.
But more importantly, to Almighty God, for giving them the wisdom, strength, and
determination in finishing the business plan. They will forever be grateful for the realizations,
lessons, and friendship that blossomed throughout the journey.
EXECUTIVE SUMMARY
Sossy Saucers
The Sossy Saucers is a local company that aims to be an avenue for healthy quality-tasting
snacks among Filipinos. Primarily, the Sossy Saucers is a microenterprise that sells goods and
belongs to the food industry, delivering quality food service among consumers in the local markets
and is being managed by small-scale entrepreneurs. Sossy Saucers, characteristically, receive raw
and intermediate agricultural sector materials, process them, and produce food for human
consumption.
The company envisions itself to be the tagged as the “leading healthy-food provider,”
delivering exceptional and best-selling comfort food in the country and at the same time, ensuring
that it is made possible to eat juicy, irresistible burgers while maintaining a healthy lifestyle. The
company utilizes the tagline “Makin’ Burgers Better” as representation of the primary message of
the Sossy Saucers towards the local consumers which is, creating extraordinary food beyond the
existing in the marketplace.
Business Proponents
The Sossy Saucers is managed by two proprietors thus, forming partnership. The two
proprietors of the business will both be directly managing and working in the business. The two
proprietors will be sharing “different levels of partners” wherein partners or proprietors of Sossy
Saucers will have different duties, responsibilities, and levels of input. In relation to this, one
proprietor of Sossy Saucers will be managing the business under the title of Chief Executive
Officer while the other proprietor will fulfill the duties and responsibilities of being the company’s
Chief Operating Officer.
The Market
The Filipino Teen Market, as found by Cornelio (2016), is described as a generation who
embraces technology – particularly the cellular phone and social networking sites. Hence, it is said
to be easier for new businesses to advertise their local products in cost-efficient manner as means
of targeting the Filipino teen market. Also, it was found that the Filipino teen market values body
weight and appearance thus in return, practices diet acts and healthy-lifestyle.
The prospect market of the Sossy Saucers Company will be the Senior High School
students of San Beda University – Manila. Primarily, the Sossy Saucers seeks to target consumers
from the younger market particularly those of between ages seventeen (17) to twenty-one (21)
years old or the Generation Z and belongs to classes A to B. The market considered and focused
on by the Sossy Saucers are considered to be the “big-buyers” of the new market because according
to Smarty (2016), the age group mentioned possess higher purchasing power.
Our Product
The business offers a healthy and savory product that aims to promote the healthy way of eating
food and thus, sets it apart from any other products available in the market. Primarily, the business
offers a product namely “Pan-ger’s Ahoy” which is a homemade burger served between two
pancakes and infused with ground beef, squash and homemade salsa. Pan-ger is basically a
combination of the words “pancake” and “burger” which make up the product. The inclusion of
vegetable in the patty as well as the use of pancake buns rather than the traditional bread bun
separates the company and the product itself from others found in the market.
Pan-Ger’s Ahoy is considered to be 100% homemade and fresh, made from fine and
homemade ingredients and considered to be low in cholesterol and preservatives and made for
healthy consumption for the ingredients possess vitamins and minerals.
Financial Analysis
A capital of five hundred thousand pesos (₱500,000) is needed to secure the establishment
and commencement of the business. This is with the inclusion of the contingency budget, if in case
any unexpected event or scenario happens. Having said this, the specified amount will be equally
divided into 10 which signifies the number of proponents of the business. When distributed, each
of them will only be needing to shell out fifty thousand pesos (₱50,000).
In addition, it is very important to have a return of capital with an additional profit for the
proponents of a business. In this case, the proponents of the Sossy Saucers company do not have
to worry since on its first year, it is already expected to have a payback point. In 2018, 139% return
on investment is computed, whereas for the succeeding four years, there is an increase of 2%. This
is in accordance to the projected inventory, sales, expenses and costs. All of these are presumed
with the lowest expectancy of return. Thus, if in case the customers will be more responsive in
terms of their buying power, larger return of investment is expected.
I. BUSINESS OVERVIEW
1.1 Description of the Business
The company name that the business proponents have come up is Sossy Saucers, in
connection to the futuristic theme of the business. It will be located at one of San Beda
University – Manila’s refectory area, the university’s Snack Bar that can be found behind
the Albert and Rose Health and Science Building and beside the under-construction
building which is considered to be the newest of all. The university can be specifically and
geographically located at 638 Mendiola St, San Miguel, Manila, 1005 Metro Manila.
The Sossy Saucers is a company that sells goods and belongs to the food industry,
delivering quality food service among consumers in the local markets and is being managed
by various entrepreneurs. Sossy Saucers, characteristically, receive raw and intermediate
agricultural sector materials, process them, and produce food for human consumption.
Considering the vision and mission of the Sossy Saucers, innovation is among the
specialization of the company within the food industry by improving the already existing
comfort food primarily, burgers. The company ensures that it is made possible to eat juicy,
irresistible burgers while maintaining a healthy lifestyle – a cut above the rest in the market.
The inclusion of vegetable in the patty as well as the use of pancake buns rather than the
traditional bread bun separates the company and the product itself from others found in the
market.
1
Furthermore, the business is managed by partners of both with limited and
unlimited liability within the business. The reason for this organization of partnership is to
be able to gain greater capital needed to suffice the business operations while also ensuring
that the business is well-managed by the other liable partners. Moreover, the company is
not solely focused on profit gain but as well as promoting the consumption of healthy food
and healthy living among possible consumers of Sossy Saucers. Primarily, Sossy Saucers
seeks to maximize profit trough marketing and production efforts, production of quality
goods, employment of quality service among consumers, abide by the regulations and
lastly, maintain social commitment.
The Sossy Saucers’ logo uses elements and themes related to space. Inspired by the
tagline “making burgers better” the goal is to create what space exploration also offered
the humanity, which are better things like the pancake burger. The logo’s typology is
inspired by the distinct nature and flavor of the pancake burger with a minimalistic element
incorporated to be in line with the post-millennials’ taste. The man in moon, or the man in
the plate is an incorporate design to establish the brand’s image to the consumers through
the means of visual presence. The goal is for the consumer to immediately recognize the
brand just by looking at the logo. All in all, the whole aim of the logo is to visualize the
otherworldly feeling that our product has to the consumers that can generate interest in the
start-up brand.
2
MISSION
Sossy Saucers aims to be an avenue for quality-food snacks without having to
compromise the nutritional value and affordability of the food. Sossy Saucers also
aspires to reach success through inspiring people in our utmost leadership and give
customers compelling food experience by serving the best and unique pancake burgers
in town.
Excellence
The Sossy Saucers coheres to organizational excellence through efforts to establish
an internal framework of standards and processes in order to achieve business
expectations. Along with these efforts is effective leadership which involves
recognition of programs that could benefit company employees and maximize output
3
and managing the overall body towards common goal. Furthermore, the Sossy Saucers
considers recurring and regular information and analysis in order to maintain and
improve certain activities and products of the company thus, achieving excellence.
Lastly, the company will employ strategic planning and customer and market focus in
order to increase profit and minimize costs of production in the company. As a result,
the pursuit of organizational excellence can strengthen the overall appeal and prestige
of an organization both internally and externally.
Innovative
The Sossy Saucers was built primarily out of innovation for what has been existing
already. This is one of the unique proposition and characteristic of the company, to
provide a product that is cut above the rest. Furthermore, one of the keys to any
successful business is being able to come up with new ideas to keep operations,
products and services fresh. Thus, the Sossy Saucers continuously coheres to constant
and sustained research and development especially towards marketing efforts, products
and customer service. Also, in order for Sossy Saucers to continuously innovate and
stand out in the local market, strategical planning and management will be well
executed by the owners and the body of Sossy Saucers.
4
Obedience
Workplace health and safety concern is among the major concern of Sossy Saucers
through adherence to the national standards and laws of the government. Also, the
company shapes the employees to follow set of rules and regulations in order to
maintain order and a healthy working environment. Furthermore, the company adheres
to the righteous tax settlement and liquidation as responsibility towards the nation. In
return, these practices results to creation of uniformity, assurance of safety, provides
accountability and reinforces the company’s credibility.
5
1.5 Management and Personnel
1.5.1 Organizational Chart
Qualifications:
6
• Knows how to efficiently work under pressure and has the ability to motivate her
teams
Duties and Responsibilities:
• Create and maintain relationships with bankers and other community and industry
leaders
• Develop short and long-range plans and strategies or the improvement and
betterment of the company and its people.
Qualifications:
7
JOHN D. GARCIA – MARKETING MANAGER
Qualifications:
Basic Communication Skills, proper communication skills are applied in order to
maintain a good brand-image. This is also to maintain a proper relationship with
peers within the company.
Creative, with the market being more dependent on trends and changes throughout
the years required more marketing managers to be creative in order to attract
customers and maintain the growth of the brand.
Basic Analytical Skills, marketing is not all about the consumers because it also
requires the person in-charge to have the capacity to analyze certain factors that
could affect the business in a good way or in a bad way.
Language Proficiency, marketers often rely on their communication skills but
learning to have better skills in the field could do a lot to the company’s success.
Public Relations, marketers are must be equipped with public relations skills
because these skills allow a person to have proper consumer understanding.
8
Prepared, marketers must always be prepared to do such task various task to push
the companies many efforts such as expansion, to the public.
Qualification:
Confident
Commercial Awareness
Communication Skills
Good teamworking skills
Numerical Skills
Qualifications:
Commercial and business awareness
Good communication skills – both written and verbal
Ability to stick to time constraints
Analytical mind
Negotiation skills and the ability to develop strong working relationships
9
Duties and Responsibilities:
Reporting to management and stakeholders, and providing advice how the
company and future business decisions might be impacted
Developing long-term business plans based on reports
Developing strategies that work to minimize financial risks
Reviewing, monitoring and managing budgets
Collecting, interpreting and reviewing financial information
Qualifications:
Associates or bachelor’s degree in business, finance or accounting.
Communication skills, both written and in oral.
Excellent mathematical skills
Analytical skills; problem-solving skills
Computer skills particularly with spreadsheets and calculation software.
10
MARIE ANTOINETE B. CANTILADO – PRODUCTION & OPERATION
MANAGER
Qualifications:
Leadership skills – ability to lead teams from different departments to achieve
organization goals
Problem Solving skills – Ability to adapt quickly to the ever-changing environment
and reacts quickly to whatever challenges or situation.
Initiative skills – ability to work alone and take lead towards problems or when
there are tasks needed to complete
Teamwork skills – fostering an environment of teamwork to ensure all products are
delivered and made on time
Planning – ability to stay ahead of the game and ensure that plans for the present
and the future is labelled out and ready to follow
Qualifications:
Ability to work in a logical, systematic manner
Ability to work under pressure and motivate others to meet deadlines
Strong negotiation skills for getting materials within budget at the right time
11
Ability to communicate clearly and persuasively with your team managers and
clients
Ability to pay attention to detail to ensure high levels of quality
Qualifications:
Can evaluate, catalog, classify and store information
Can handle research inquiries
Can manage electronic information (internets or wikis)
Can develop new information system
Can lead a team of information assistants
12
EARL ANTHONY B. DY - MANAGEMENT AND INFORMATION
ASSISTANT
Qualifications:
Team working Skills
Confidence and assertiveness
Attention to detail
Well-developed research skills
Customer service skills and commercial awareness
Duties and Responsibilities:
Gathers facts and distributes them to the media
They produce printed and video material about their organization for dissemination
to the public
Maintaining a social media presence of the company
Organizing special events such as press conference and award ceremonies
Conduct information audits
There is no doubt that various types of industries create and contribute an enormous
impact on the economic growth and development. One of which is the ever-famous food
industry which was defined by Muzzalupo (2013) as the provider of food products that
fulfill the high-quality standards and helps ease food shortages that threaten human health.
Whereas, due to the increase in world population, the global food industry has the largest
number of demanding and knowledgeable consumers. This is supported by the 2016
Annual Survey of Philippine Business and Industry (ASPBI) for the formal sector of the
economy that showed a total of 5,971 establishments with total employment (TE) of 20
and over were engaged in Accommodation and Food Service Activities. In relation to this,
13
the company, Sossy Saucers, is classified under the food service industry. It encompasses
all of the activities, services, and business functions involved in preparing and serving food
to people eating away from home. Consumers visit foodservice outlets for a number of
reasons, such as the added convenience, to sample new tastes and flavors, to celebrate and
to socialize as highlighted by the IFEX (2018). This food industry classification has
continuously progressed over the years wherein in fact, based on the 2012 nationwide
Census of Philippine Business and Industry (CPBI), the Philippines food service industry
amounts to roughly 7.2 billion US dollars with an estimated 15% to 20% annual growth
over past decades. This includes all types of restaurants from fine dining to fast food. It
also includes institutional food operations at locations such as schools and hospitals, as
well as other specialty vendors such as food truck operators, food stalls, and catering
businesses.
Food stalls are small structured stands commonly used by small or start-up food
businesses. It has its own theme that fits well to their product and/or services. Different
types of food establishments are being set up across the country to provide Filipino
consumers with their needs, wherein food stall businesses have been one of the major
component of food establishment providers. According to Ferrolino (2018), food stalls
along with refreshment stands, kiosks and counters make up to 14% of the Philippine food
industry making around 4,000 establishments. This is supported by the Business Australian
Government (2018) which stated that food stall is a small open counter where an individual
set up or display and sell his or her products and services.
In line with this, Sossy Saucers Company will use food stalls as the medium of
selling Pan-Ger's Ahoy. Due to the fact that Sossy Saucers is just starting, stalls are a decent
choice for the business as this cost. In addition, it coincides with the location of the
company which is one of the canteens of San Beda University-Manila specifically the
Snack Bar, thus using food stall is the most appropriate classification under food industry
for the business.
14
2.2 Environmental Scanning
2.2.1 Macro-environment
A. STEEPLED Analysis
Socio-Cultural
In the socio-cultural aspect for STEEPLE analysis of Sossy Saucers, the
analysis points out new ideas and opportunities for the business. The significant
lifestyle changes due to demographic revolutions is considered an opportunity for
Sossy Saucers. It was mentioned by Romm (2015) that the emergence of “comfort
food” including both the terminology and the effect on food choice and behavior of
consumers was due to the age structure in the market at present. Furthermore, certain
foods as mentioned by Romm, promise solace as much as they do fuel. According to
Shira Gabriel, an associate professor of psychology at the State University of New
York, a “comfort food” as anything that a person uses to feel better includes burger,
French fries, ice cream and indulgent snacks.
Moreover, Delayco (2017) expounded on the fact that Filipinos and the local
market have become more health conscious in today’s age. There is a growing
consciousness about the negative effects of unhealthy food consumption brought about
by media and the like towards Filipinos. This was supported by a report released by
Nielsen (2015) about the two emerging product trends for Filipinos which is first,
products appropriate for a healthy lifestyle and second, products made of natural
ingredients. In addition to this, it was also reported by the Euromonitor (2016) that the
Filipinos are now starting to demand healthy food. All of these being said, it is an
opportunity for Sossy Saucers adding the fact that the product, based on literature
presented, can be considered both a comfort food and healthy food suited for the
generation’s lifestyle.
On the other hand, certain media reportage implies good media view towards
consumption of burgers in the Philippines. According to Reyes (2017), western culture
has been adapted by Filipinos for so long that can be reflected even with the food
Filipinos eat. Food behavior of Filipinos can be contrasted to those of Westerns
including consumption of burgers. Burger craze culture has been manifested as seen
15
on the internet and media. Due to this, more and more Filipinos demand for new tastes
of burgers and other similar foods which had become topics of media recently.
Technological
The business world has become different from what it was in the past. A lot of
these behavioral changes are a result of technological changes. Coping with these
technological changes, it is an opportunity for Sossy Saucers to be part of the
technology age in the local market. Based on analysis, advancement of Sossy Saucers
on marketing efforts can create new markets and new opportunities and hence,
improves company’s profit margin. The utilization of social media for the company’s
marketing efforts is considered to be effective marketing considering that it does now
require a huge capital. In a recent study conducted by Effective Measure, a research
supplier for web audience measurement, 83 percent of Filipino respondents say that
engaging in the Facebook corporate page influenced them to buy from those
businesses. In a separate report from SocialMedia Today, Filipino internet users spend
an average of four hours a day in social media, 97 percent of them on Facebook.
Economic
The economic situation will change a lot of times throughout the company’s
lifetime especially in the Philippines. There has been a significant inclination on prices
of goods in the Philippines however, it would not be of direct impact towards the Sossy
Saucers due to the fact that most ingredients are home and self-produced. According
16
to Castro (2015), venturing on home produced ingredients for businesses can be an
advantage against other businesses who get raw ingredients and materials on other
suppliers. As for Sossy Saucers as partially a supplier for own business, it can be
considered an opportunity due to the fact that it is not greatly affected of inflation rates
that most companies and suppliers imposing higher prices with the Value Added Tax
excluded. It was also stated by Castro that dependence on suppliers on raw materials
is not advisable due to the fact that they also transport goods from places to places
which contributes to a higher price imposition.
Moreover, it is a good opportunity towards Sossy Saucers that the inflation did
not affect interest rates in the financial market as of today. As mentioned by
MoneyMax (2018), a low interest rate is still present in the Philippines thus making
loaning for the company’s advancements and operations more affordable, as it helps
save money on interest payments. It is essential for a business to be able to get sources
of finance from other financial institutions aside from capital invested from both
partners’ pockets.
Environmental
All businesses impact their environment. Through analysis of this aspect, it was
shown that the Sossy Saucers and the environmental aspect give off mutualism towards
each other. Producer responsibility, as mentioned by Europen (2018), is the producer's
part of a shared responsibility for the appropriate waste management of their used
packaging. The principle of shared responsibility establishes that all participants in a
supply chain, from packaging design through production to consumption, accept
responsibility for the environmental impacts occurring in their specific part of the
chain. While prioritizing harmful risks towards environment through packaging, it is
also an advantage for Sossy Saucers since the use of onion paper for packaging is
affordable and at the same time, does not hurt the ecological aspect.
Furthermore, as projected in the production schedule of the business, it can be
implied that no food wastage can possibly or can only minimally occur. Food loss also
harms the environment since “producing food that will not be consumed leads to
unnecessary carbon dioxide emissions as mentioned by Rodriguez (2014). Big
17
companies and even some small companies have been contributing to "food loss" as a
decrease in the quantity or quality (nutritional value) of food intended for human
consumption. This means that food loss may already happen even before it reaches
consumers. Moreover, practice of quantity-focused production leads to decline in
nutritional value of food. Lastly, the overall production of Sossy Saucers requires little
capital and contributes minimally to the environment due to the fact that the company
does not use heavy equipment that requires bigger energy consumption.
Political
Changes in the government policy make up the political factors. In the political
aspect, the Sossy Saucers can gain opportunities from certain laws and regulation
imposed recently by the government. Also, the Philippines passed and implemented
national measures that advance the international community’s agenda pertaining to
environmental preservation. The Philippine government’s commitment to the
environment is manifested through certain activities done by the Local Government
Units and the Senate. This was supported by the Philippine Commission on Women
(2009) by mentioning that certain companies are in favor of the Philippine imposition
of new bills and laws because of their marketing and environmental efforts.
Furthermore, looking upon the competition in the market especially in a school
pace, the Department of Education (DepEd) has strengthened its campaign toward
healthier food and beverage choices in all public elementary and high schools in the
country. It was also mentioned by Geronimo (2017) that one of the DepEd's strategies
is to make sure every school develops its own healthy menu, with food and drinks that
are nutritious and affordable. For certain universities like the San Beda University, the
regulation does not mean of eliminating certain food stands but imposing that such
food stalls should sell only for consumers of eighteen years old and above of age. In
return, consumers of ages younger than the imposed regulation would choose other
food stalls in effect.
18
Legal
The legal aspect contributes to the overall cost of the business. In the case of
Sossy Saucers, certain laws and regulations must be followed to avoid penalties and
fines. According to Salcedo (2018), a new law intends to strengthen compliance by
both employers and establishments with the occupational safety and health standards
set by the government. With this being said, local government units will be strict with
inspections towards sanitation of food spaces and how employee manages sanitation
in the workplace. A fine of Php 100,000.00 will be imposed if the employee and
employer fail to comply with the standards set. In addition to this, it is crucial for
Sossy Saucers to maintain important documents and permits to avoid fines and
mismanagement of requirements.
Moreover, Sossy Saucers must strictly consider a more controlled environment
of market because it is situated in an institution where one must maintain decorum and
compliance of school regulations at all times. Also, the management of Sossy Saucers
is adhering towards the discrimination law especially in terms of employment and
customer service. The Sossy Saucers actively works against the elimination of all
forms of discrimination that according to Bill of Discrimination Act (2017), offends
the equal protection clause of the Bill of Rights and the State obligations under human
rights instruments acceded to by the Republic of the Philippines.
Ethical
The external factors have equal impact on the success of a firm. In line with
this, the Sossy Saucers adheres to the same level of ethics that has been stated on the
vision and mission of the company. Every food business holder must abide by the
rules and regulations regarding food safety to avoid poisonous or can be injurious to
the health of the consumers. That is why the Food Safety Act of 2013 has listed laws
to protect consumer’s health and also facilitate market access on food products. In
accordance with Republic Act no. 10611, food safety refers to the assurance that food
will not cause harm to the consumer when it is prepared or eaten according to its
intended use. And our product ensures to comply with the laws affecting food safety
19
requirements as which this may benefit both the business and the consumer’s trust with
the business.
Bateman (2017) had listed 4C’s in considering a good place to start food
hygiene, and these are, cross-contamination, cleaning, chilling and cooking which
together can help prevent the most common food safety problems. These guidelines
may help ensure the proper process in handling food to avoid potential sources of
bacteria that may lead to the effect of negative consequences to our business.
Moreover, in the article of Mclean (2015) credence claims affects the quality
of food are subjected to the Consumer Act and this must not be false, misleading and
deceptive. Claims regarding the product sold whether it may be on the healthy benefit
or ingredients used on the product must be true thus this would be against Consumer
Act if false claims were advertised and our products complies with this act as our aim
is to provide a healthier option in eating burgers by adding healthy alternative to our
meat. Hence, the marketing efforts and information will truthfully and solely be based
on the description of the product manifested with how it will be presented in actual.
General Conclusion
In the light of the new technology, the technological changes occured will be
beneficial to the Sossy Saucers in terms of reaching audiences through utilization of Social
Media Marketing as means for calling out the company’s target market. Also, the
emergence of new “viewing technology behavior,” will be favorable towards Sossy
Saucers as the company employs the use of digital boards to display message towards
consumers. More so, the Sossy Saucers will not be negatively affected by possible socio-
cultural factors namely; religion and meat consumption concern and the food trend. This
is due to the fact that the Sossy Saucers caters to large audiences carrying cultural
relativism as it sells beef and is made available for consumption for all consumers. More
so, the healthy food trend and fast-food trend will be favorable towards Sossy Saucers.
Furthermore, the line of ingredients of the Sossy Saucers will be supporting the
agri-business sector hence, inflation may likely occur but the possibility of tariffs increase
will not affect the supply cost of the ingredients because it will all be bought locally. More
so, the Sossy Saucers, since it is a partnership business, will most likely find it more
20
efficient to pay taxes regularly and regulate all other legal concerns due to the presence of
two proponents managing the different departments of the business. Moreover, political
changes in terms of the food industry will be directly affecting the Sossy Saucers since the
food establishment is located inside a school institution and imposition of rules in the
setting is stricter. Hence, it will be favorable for Sossy Saucers when it comes to validity
of healthy aspect feature due to the fact that the company caters healthy food products.
Conclusively, the different aspects of the STEEPLE analysis will most likely be favorable
instead of a risk towards Sossy Saucers. More so, the Sossy Saucers will be regulating the
different aspects mentioned in order to maintain its quality-orientation in the marketplace.
B. Porter’s Analysis
21
which our product offers but at the same time being offered by many other businesses.
However, not all those who aims to offer convenience have the same product with ours.
Lastly, consumers might have the possibility to recognize the availability of our ingredients
in the supermarkets and would rather make their own than buy our product.
22
of firms in terms of types of products, market focus, and other characteristics. In addition,
competitive rivalry is strong partly because of brand loyalty, which correspond to
customers’ ease in transferring from Burger King to other firms. Other factors like
marketing campaigns of the competitors might attract a wider range of customers, and
huge number of competitors shows that competition is the main concern of our product.
General Conclusion
Understanding the shape of the competition within the industry that Sossy Saucers
belongs to, it has been found that there is a moderate degree of threat of new entrants
because of the fact that it is now easier for microenterprises and businesses to operate in
the marketplace because of the low initial capital needed in order to begin operating.
However, the threat is not anticipated to be in a high degree because the possible
microenterprise that may enter the marketplace will be catering common food with low
and distinguishable unique selling propositions. Furthermore, the threat of substitution in
the marketplace is anticipated to be in a high degree due to the fact that in the Filipino
market analysis, it has been shown that the market is fond of experimentation and act of
“trying new things.” Thus, there will be a higher chance that there will be substitution
between Sossy Saucers and other food stalls found in the marketplace.
Lastly, there is a high degree of rivalry among existing competitors because of the
minimal distance present between the Sossy Saucers and the existing competitors. Also, it
23
has been found that the competitors have already a brand recognition and were already
established in the market. More so, these companies have prices near the determined price
of Pan-ger’s Ahoy. However, the Sossy Saucers ensures that product and service
differentiation will be regulated and improved accordingly as response to the high degree
of this force. Conclusively, the marketers of Sossy Saucers will ensure adjustment and
improvements in term of stategies to suit the competitive market and to improve potential
profit.
24
2.2.2 Micro-environment
A. SWOT Analysis
It is evident that points and factors pertaining to the business’ strengths are more than its listed
weaknesses. However, the quantity does not automatically translate of having a larger possibility of
attaining a successful business rather than a failing one. There may be much more identified strengths
compared to the recognized weaknesses as of now, but there is no assurance that this analysis will stay as
it once the actual selling takes place. Hence, setting aside these possibilities and realizations, the strengths
of the Sossy Saucers company focus most on its product which is a combination of pancake and burger
with the original recipe of burger patty, and salsa rather than the customary combination of mayonnaise
and ketchup. Its differentiation strategy or the factors that separate the product from all the other existing
competitors including its price, benefits, and uniqueness are just some of the highlights of the business.
Adding the packaging that will be used, it is considered as one of the strengths because consumers
25
nowadays take into consideration environmental implication of what they are buying. The company also
consider its staff one of its strength because they will be part of the bloodline of the company.
On the other hand, the listed weaknesses are few but cannot be disregarded because of its capability
to bring the business into dump once they are not given enough attention and action. The main challenge
being faced by the company is having an unestablished and poor brand image thus, obtaining poor
reputation among customers. These are just some of the serious matters on starting a business because of
the existing competitors that have already established an image to the consumers. In addition, the lack of
unique selling proposition which includes having few variants is an endeavor for the business for it needs
to overpower all the other prevailing products through this. Lastly, its location is also a weakness because
once the business has already started capturing the consumers, but a problem arises with regards the
location, there is nothing left to do but to leave because it is just a rental place.
Conclusively, the threats that might be faced by the Sossy Saucers in the long run focus on
competitors, inflation and policies. As it is placed in a school establishment, the Sossy Saucers are placed
in between many different direct and indirect competitors in the chosen marketplace. Moreso, some of
which competitors are already established in the market however, the opportunity of having a more health
conscious customers in the marketplace may be of a solution towards this anticipated threat. Furthermore,
it is visible that the competitors in the marketplace are relatively slow in adapting new technologies when
it comes to marketing and operating processes involved which may be an advantage towards Sossy
Saucers. Moreover, to combat such threats as well identified, it has been observed that there has been
delivery and quality issues that are faced by the competitors present in the marketplace based on the
consumers’ response towards their service.
Furthermore, the threat of facing recurring inflation in the long run is anticipated by the marketers
of Sossy Saucers. While there is a presence of this probable strong threat towards Sossy Saucers, the
opportunity of having expansion of use of internet as medium for marketing and customer service will
somehow lessen the costs of operations of Sossy Saucers. This will enable the company to somehow adjust
with the recurring threat of inflation without forfeiting large sum of profit. Also, despite the presence of
inflation, it may be combatted through larger profit generated by the company due to the probable
opportunity of the growing demand for high-quality takeout that are being offered by the company. Lastly,
the threat of recurring changes between school rules and regulations affecting the sustainability of the
business may occur. Hence, Sossy Saucers must be prepared in terms of adjustments towards operating
processes and more importantly, having a strong and efficient contingency plan.
26
B. Competitive Analysis
Conclusively, the identified direct competitors of Sossy Saucers are Wendy’s, Burger Machine
and Zark’s Burger which are all located along the University Belt, Manila. More so, these identified
companies offer similar products to Sossy Saucers’ Pangers Ahoy and these similar products are
considered by themselves as their main product. There is also a presence of similar audience and target
between the said companies and Sossy Saucers. Furthermore, the companies mentioned have been
identified by the proponents as businesses with strong brand images which the Sossy Saucers is still in the
process of establishing. More so, the company in terms of operations aspect, possess poor manufacturing
facilities and innovation. Based on the anticipated weaknesses of the direct competitors, it is crucial for
Sossy Saucers to acknowledge and learn how to make use of these certain weaknesses through
improvements in terms of manufacturing, staffing and product innovation. On the other hand, pricing us
also one of the focuses of Sossy Saucers that will differentiate the company among the direct competitors.
Among the goals of the company, Sossy Saucers try to lessen the costs of goods used in the overall
operations in order to maintain a reasonable price in the market. Lastly, the unique selling proposition of
Sossy Saucers will continuously be innovated in order to create a more positive response in the market
place against many other of its competitors.
27
One of our indirect competitor, Jollibee, a popular brand among Filipino children here in the
Philippines. It is one of our indirect competitors because we somehow offer the same product which is
their pancake sandwich breakfast meal. However, in their product, they only include pancake, egg, and
bacon while our Panger’s has pancake as buns, homemade salsa, lettuce, and our ground beef patty. In
addition, Jollibee is an indirect competitor because the pancake sandwich is not the main product that they
sell/offer. While Fior Gelato, considered as an indirect competitor because the particular branch serves
burgers, though Fior Gelato also serves a wide variety of food products thus making it hard for consumers
to determine what is Fior Gelato’s signature food product because the choices that they are given vary
from oriental, Mediterranean, Filipino and western making it hard to recognize what is their specialty.
Blender is an indirect competitor because they serve burgers, but their main products are shakes which
makes them more of a minimal threat because they are not that recognized for their burgers, but they are
recognized for their shakes.
General Conclusion
Among the acknowledged weaknesses of Sossy Saucers is its unestablished and poor brand image
which is contradictory to possession of this particular factor as one of the greatest strengths of the direct
and indirect competitors. This is just a single factor but cannot be disregarded since it is one of the greatest
aces of all the other existing competitors. However, the listed strengths of Sossy Saucers such as the
existence of more health-conscious customers, and the delivery and quality issues facing competitors can
be maximized in able for Sossy Saucers to establish strong reputation among customers; thus turning its
weakness into a strength. Whereas, the temporariness of the business location is another weakness that is
considered as an advantage to the competitors' side. Their location has already been embedded into the
minds of their customers, thus considered as their businesses' strength. Whereas, Sossy Saucers with its
humble emergence to the industry poses an unsecured position in the business since they are just
occupying a rental space. This factor can be changed into the business’ strength once it has started
operating through offering a remarkable product and way of advertising so that it will still be patronized
wherever it will be located. Hence, this is also way of making the most of the opportunity of Sossy Saucers
company of having an advantage to adapt easily to new technologies.
28
III. Marketing Plan
The youth are the colorful streams of hope in our society. They are teeming with
curiosity, jubilance and thirst for adventure. They are hard to hold down onto a single place
and figure out what they exactly are in just one glance. Simply put, they are quite interesting
and refreshing.
Due to the sudden boom of new and advanced technology, the youth of today have
engaged in the advanced and complex world without fail as they try to express themselves
by wearing quirky yet fashionably clothes, buying grooming products and entertainment
through the use of social media and other platforms. So, with their unpredictable behavior
and exquisite taste, how does the marketing world engage them in so far as to getting them
hooked in the various companies’ products?
It is no doubt that the Filipino teens can be reached, at drastically different platforms
and parts of the country, by the market through the use of social media applications and
software. As written in the article of Bong S. Osorio (2012), research revealed that the over
15 million Filipino teens and approximately nine million young adults in their early 20s
represent 16 percent and nine percent, respectively, of the total population of the
Philippines, making them enormously powerful markets in the country.
Building of concepts resolute to target the Filipino teen market, provided with all
the research and information. Of course, when it comes to catering to the needs of the
Filipino teens nowadays, people focused on two important aspects in their lives that needs
to be tackled: health and convenience. The health of the Filipinos has always been the
issue in our country. “The Philippines being one of the unhealthiest countries in Asia
following India, Malaysia, and etc.” (Ted Torres, 2016). It's an unavoidable fact that
Filipino teens are either overweight or underweight. One of its reason is that the Filipino
are fond of eating unhealthy meals because teenagers only buy food which are pleasing to
their eyes or that can simply satisfy their cravings. Fast food restaurants are very popular
in the country like McDonald's and Jollibee; this leads to teens patronizing this kind of
food for some reasons, first, it is efficient and always on the go. Second, it is cheap and
29
affordable without allotting too much money. Lastly, it catches the teen’s taste buds or the
kind of flavor that teenagers can’t stop eating. With all of this being said, it is now the
innovators job to find a solution or an innovative product to not only catch the teens eyes
but also make it healthy.
Teenagers are more likely to buy a snack that easily catches their attention by how
the product is served and introduced. Knowing teenagers as the modern millennials of this
era, teens are being more practical for what they buy. As written in the article of Bong S.
Osorio (2012), 99% of the teens are spending their money for snacks foods, and 95% for
beverages. As delightful it may look or served, teens cannot stop buying food that may be
high in sugar, cholesterol and other fatty food.
Lacking in knowledge of benefits for eating nutritious food also sums up that most
likely of the teens will continue to be in favor for the snacks that are unhealthy. According
to WHFood.org (n.d.), teenagers must absorb nutrients such as protein, iron, zinc, vitamin
b, etc. Healthy shakes, fruit salads, and other delicious food that can bear the said nutrients
with the kind of taste that Filipino teenagers are looking for may help in introducing them
the kind of meals the teens should nibble.
An average nutrient intake per day contains 50 grams of protein, 310 grams of
carbohydrates, 90 grams of sugars, 8,700 kilojoules of energy, and etc. (Daily Intake Guide,
n.d.). It is a major problem for the Filipinos, specifically in children and teens, to sustain
and acknowledge healthier options rather than recognizing foods that high in cholesterol.
Furthermore, the leading nutritional problems in the Philippines are still the
Protein-energy Malnutrition (PEM) and micronutrient deficiencies (FAO.org, 2010). Thus,
having a product containing a medium-sliced potato with a 1.75 to 2.25 gram of protein
could aid the said problem as a nutritional snack for teenagers nowadays (Anne, 2017).
One of the major concerns in the Philippines is the increasing number of micro-nutrient
malnutrition. Thus, providing snacks for teens containing vitamin A could be a stepping
stone in fighting the said problem. A medium sized cucumber contains about 100 g of
Vitamin A. According to National Institutes of Health (2013), the recommended intake of
a vitamin A for a 14 – year old and older is ranging between 700 to 800 mcg per day. Based
on the gathered facts of FAO.org (2010), due to the inadequate intake of food and nutrients
and many Filipinos choose to go hungry and be malnourished due to the fact that there are
enough food to feed the country.
30
Now, health issues aside, the second aspect is convenience. According to
Nielsen.com (2015), with the projected expansion of cities and urban centers in the next 10
years, expect the convenience-driven lifestyle to be a key influencer of Filipinos’ shopping
habits and way of life.
As growth goes beyond megacities to second-tier cities, incomes and purchasing
power is increasing. On the flipside, urbanization means faster paced lifestyles, and
consumers’ time will become an increasingly precious commodity. To cope, consumers
will look for products and services which provide convenience. Now, we all know, based
from the aforementioned text that Filipinos are most likely leaning and depending on the
convenience of a product or service due to the ever fast-paced and complex life we are
experiencing as of today. Another notable statement from Nielsen.com (2015) is,
“Developing products, packaging, formats or sizes that are driven by consumers’ changing
lifestyles and the growing need for convenience is essential”.
Demographic
Sossy Saucers targets Filipino young adults of both genders- males and females
within the age group of seventeen (17) to twenty-one (21) years old. The age group is
considered to be appropriate and effective target market because according Lim (2013), are
likely to consume burgers as part of their comfort food. Also, the said age bracket
comprises the Generation Z who are, according to studies, consume based on their healthy
preferences as part of the growing trend.
Geographic
31
Psychographic
Individuals belonging to classes A to B families are also the primary target market
of Sossy Saucers. Filipino individuals who are burger enthusiasts but at the same time, are
maintaining a healthy lifestyle and diet are also considered to be one of the target markets
of the Sossy Saucers. In accordance to this, it was mentioned by Lim (2013) that Filipinos
preferred food that are deliciously made along with the belief that what they consume are
healthy and clean.
Filipino young adults of both genders within the age group of seventeen (17) to
twenty-one (21) years old that belongs to classes A to B families and are burger enthusiasts
but at the same time, maintaining a healthy lifestyle and diet.
Goals
To provide exemplary and effective customer service through fast, effective food
management all the while serving quality meals
To continuously innovate traditional products so as to provide a more refreshing product
in terms of nutrient content, packaging and appearance, and brand empowerment
32
To promote healthier options that meet the customers’ standards and preferences without
compromising the satisfaction while eating
To establish a brand that will provide awareness to the target customers in order to grow
market share.
To become one of the Top 5 Brands in our industry named among customers at the end of
2035
Objectives
To reach a specific quota or profit without compromising the elements or ingredients that
will be used
To immediately attend to the customer’s orders at a short but manageable period of time
To not only boost the growth of daily sales by having a customer patronizing, but also to
receive good reviews and feedbacks that will surely entice more customers.
To serve a fairly priced product with varied food options
To utilize social networking sites for online advertising in terms of promotion and
awareness of the brand and/or product.
3.3.1 Product
A. Brand Name and Tagline
I. Features
i. Homemade burger patty served between two pancakes instead of the
traditional hamburger bun
ii. Burger patty is made out of ground beef and squash which makes it
healthily different from other burger patties
iii. Usage of self-owned salsa rather than the customary combination of
mayonnaise and ketchup
iv. Contained in a customized recyclable paper packaging
v. Minimalistic and post-millennial-oriented packaging design
vi. Available in two variations namely:
Pan-ger with vegetable (topped with some burger sauce, tomato and
lettuce and is then placed between fluffy pancake buns);
All meat pan-ger (without vegetables; plain pancake and burger
patty with salsa)
II. Benefits
i. Offers healthier alternatives of traditional hamburgers
ii. Provide health benefits such as:
Good source of vitamins A, C, E, and B6, niacin, thiamin,
pantothenic acid, and folate;
Anti-inflammatory;
Antioxidant;
Provides a boost on iron (makes up a component of myoglobin, a
protein that stores oxygen in muscle cells);
Source of vitamin B12 which aids in red blood cell production,
playing an important role in hemoglobin synthesis;
Improves eye vision, good for skin care, strengthens your immune
system;
Manages diabetes symptoms, helps build strong bones, protects the
heart and helps lessen symptoms of insomnia;
34
Treats arthritis, eliminate ulcers, eliminate parasites and infections,
improve prostate health, protect against birth defects, boost
respiratory health, and reduce blood pressure.
iii. Avenue for convenience and quality-tasting snack
iv. Affordability without compromising the taste value and health
benefits.
C. Differentiation Strategy
Product Differentiation
Pan-Ger’s Ahoy offers a unique feature that most of the company’s
competitors do not offer. The business offers a healthy and savory product that
aims to promote the healthy way of eating food. The product is called Pan-Ger’s
Ahoy, a pancake burger that is made out of three highlights. The bun is made out
of a delicious fluffy pancake mix instead of bread to add a nice and sweet taste in
contrast to our patty which is the combination of ground beef and squash. It is then
finished with our special sauce and lettuce garnish which complement the overall
delicious taste of the pancake burger. More so, unlike any other pancake burgers
or simply hamburgers, Pan-Ger’s Ahoy is 100% homemade and fresh, adding the
fact that the recipe for the salsa and burger patty is an original one and self-owned.
People Differentiation
Pan-Ger’s Ahoy employees’ training would be one of the business
specialties and core factors. The staff or soon to be the regular employees in the
business would be trained to be humble, kind, courteous, professional, and loyal
which would bring a quality and trustworthiness of service to the business valued
customers. Following the business specialties and core factor would result to
success in building relationship within the business and the target market of the
business. Thus, it is basically training of competent people who are not just limited
to being capable of producing the expected product but also good at establishing
friendly, warm, and welcoming vibe to the customers.
35
Service Differentiation
To attract more customers and to provide an aesthetic stall while waiting
for their orders to be finished, the stall will have a futuristic theme for its design.
The owners will set up the necessary designs to make the stall look like futuristic,
In addition to this, the owners will also offer free Wi-Fi while the customers wait
for their orders to be processed. Ensuring the fast service through immediately
attending to the customer’s orders at a manageable period of time and friendly
approach of the employees towards the customers will be one of top priorities.
D. Packaging
Kind of Material
Design
The paper wrapper burger will be having a star-print design all over, in the
colors of yellow and red. This is in view of the company's theme which is futuristic
36
in connection to the mission and vision which is to provide innovation concerning
the product. Whereas, located at the top and center part of the wrapper is the logo
of the company. A vector image of a pancake-burger with an astronaut and a red
flag at the top of the burger could also be seen, still in lieu of the company's theme.
Printed in shabbily-like handwritten font is the name of the company, Sossy
Saucers, placed at the top and bottom of the vector image respectively.
The initial plan with regard the packaging was that the pancake-burger shall
be stored in a Styrofoam food container. But after taking into consideration the
environmental-related effects and impacts it might bring, the company switched to
a recyclable burger wrapper burger. This is what the company considers as the
biggest advantage of the packaging: they get to help eliminate indissoluble waste.
3.3.2 Price
A. Product Cost Estimation
Table 2 Product Cost Estimation
PRODUCT COST
Squash P60.00
37
PRODUCT COST
Egg P20.00
Garlic P10.00
Onion P10.00
Beans P50.00
Milk P85.00
Cilantro P45.00
38
COST COMPONENT AMOUNT
B. Pricing Strategies
o Odd-Number Pricing
As part of the pricing strategy, odd-number pricing is employed by marketers of
Sossy Saucers, appealing to local consumer’s psychological aspect and behavior. As
mentioned by Rosenthal (2014), most of marketers use psychology legally, ethically, and
respectfully to attract and engage consumers, and compel them to buy. In line with this, the
Pangers Buds’ price of Php 69.00, is intended to ignite psychological appeal to buyers due
to the fact that consumers tend to read prices from left to right and so a 69 peso is seen to
be not as intimidating as a 70 peso would be. Also, every peso counts for buyers and this
one-peso deduction will greatly attract them to buy. Lastly, the odd-end numbers are seen
to be “friendlier,” according to Rosenthal, or more palatable than prices ending in even
numbers.
39
3.3.3 Place
A. Store Location
Figure 4 Vicinity Map
The figure above shows the vicinity map of the Manila’s University Belt
which includes the San Beda University – Manila.
40
Figure 5 Location Map
The figure above shows the entire San Beda University – Manila located at 638 Mendiola
St, San Miguel, Manila, 1005 Metro Manila.
The Sossy Saucers will be utilizing the use of market stalls as a medium that will be placed
along the Snack Bar of St. Anselm’s Building located inside the San Beda University – Manila to
make the product and the company itself available to the local consumers. Thus, this sustains the
business with consumers of more purchasing power and positioning it on a regular destination
point of the target market which comprises the students and other possible consumers. As it was
mentioned by Malabaguio (2012) of Entrepreneurship Philippines, students from exclusive or
private schools in Manila have more purchasing power. Thus, this implies that students possess
capacity to make big purchases.
41
Figure 6 Lay-out of Stall
B. Distribution Channel
Manufacturer Consumer
The business has a direct marketing channel since it does not need any
intermediary levels in able to directly deliver the product to the consumers. Thus,
the business owners themselves will be the one to directly sell or provide the
product to the consumers since they have the means to do it without spending more
allotted to the payment for the various intermediaries.
42
3.3.4 Promotion
A. Consumer Sales Promotion
Product Sampling
To compel the local market into immediate action towards the company–
including learning to like it, Sossy Saucers utilizes product sampling as tool to
target potential client. The purpose of this is to get consumers to actually try
Pangers Buds at no risk and later on, it will develop a preference for it and buy the
brand’s products. This will also be used as an aid in introducing product to new
audiences unfamiliar with Sossy Saucers.
For the first day of the soft opening, there will be a free food tasting or
product sampling of Pangers Buds for the customers. The business owners will
provide fifty (50) free samples of square cut and minute sizes of pancake burgers;
considering that these will be served in small batches/servings compared to the
normal or actual product.
Booth Marketing
43
The Sossy Saucers’ Marketers will employ a galactic and scientific booth
design, aligning it with the company’s product strategies and branding. An
appropriate set up of lighting will also be considered to draw buyers in a
marketplace from stopping by the food stall. Also, background drops appropriate
and in contrast with the products offered will also be considered to attract buyers.
A small freedom wall will also be placed near the stall in the purpose of both
attracting and engaging with buyers to further enhance performance through their
feedbacks, suggestions and appraisal. Along with these, a countdown for first 15
customers who will get a discount in the commencement day.
Mascot
Discounts
B. Digital Marketing
Actively using social media is one of the easiest ways to reach a large
audience and get Sossy Saucers in the heads of exisiting or potential customers.
Different platforms in social media, including Facebook, Twitter, Instagram, will
be utilized to promote the product by posting the posters of the business, teaser
clips, or updates in the form of posts with corresponding hashtags to reach the
potential buyers online. Marketers of Sossy Saucers will also encourage their
friends, families, or even the strangers to like and share the poster image, teaser,
and updates to increase brand awareness and presence.
45
This in effect, promotes the Benedictine hallmark of community where people who have been of
great help in serving the business will also be served through a small gathering and/or activity.
The contingency is an extra allotted money in case some emergency matters happen. Thus, excess
money will be allocated to other business needs.
46
utilizing new equipment, and establishing good customer relationship between workers and
customers to promote purchase loyalty.
Quality Sossy Saucers offers fresh and healthy pancake burgers that brings
a different and unique taste to the taste buds. It is made up of healthy
ingredients such as squash which is an additional alternative to the
meat. It is also offered in different varieties such as spicy, mild, with
or without veggie.
Delivery Sossy Saucers will serve its product through a stationed stall in the
Snack Bar of San Beda University - Manila that is available from
9:00 am - 5:00 pm.
Price Sossy Saucers offers the product in a great quality and value. The
price to maintain quality of ingredients while at the same time being
affordable to the consumers in itself.
Conclusion
Sossy Saucers offers fresh and healthy pancake burgers that brings a unique taste
to the taste buds and will serve its product through a stationed stall in the Snack Bar of San
Beda University - Manila that is available from 9:00 am - 5:00 pm. Sossy Saucers offers
the product in a great quality and value and will surely be affordable to the customers.
47
4.2 Operating Cycle
4.2.1 Pre-operational Process
Figure 8 Pre-operational Cleaning Process
Materials
Mop
Broom
Dry Towel
Damped/Wet Towels
Dust pan
Floor cleaner
Scrubbing Cloth
48
Figure 9 Pre-operational Inventory Process
Materials
Record Book
Telephone
Ballpen
Weighing Scale
49
4.2.2 Production Process
STEP 2: Prepare the squash and slice into smaller pieces, remove the outer part and use a grater to create
squash shavings.
50
STEP 3: Next, squeeze the squash shavings to extract the liquid out of the shavings and then separate
into two different containers.
STEP 4: Prepare the onion and remove the skin and mince the onion to make evenly sized fine cuts.
51
STEP 5: Crack two (2) eggs put it on a bowl and beat them.
STEP 6: Prepare the ground beef in a medium sized container for mixing. Mix the ground beef with the
squash shavings, add the minced onion, salt, and ground black pepper.
52
STEP 7: Mix the ingredients thoroughly in the container.
STEP 8: After mixing, add the bread crumbs and mix thoroughly in the container.
53
STEP 9: Add a cup of milk and the beaten eggs, and mix thoroughly the ingredients.
STEP 10: Add two (2) tablespoon of parmesan cheese. Mix all the ingredients well in the container.
54
STEP 11: Next, mold the mixture into desired patty shape and size.
STEP 12: Heat the pan on medium high then add the cooking oil. Place patties into the pan and cook
each side for 3 to 5 minutes.
STEP 13: Remove the patties from the pan and then set aside.
55
STEP-BY-STEP PROCEDURE OF MAKING THE PANCAKE BUNS
STEP 1: Prepare the following ingredients:
2 Eggs
Flour
1 tbsp of Baking Powder
2 cups of Milk
1 block of Butter
STEP 2: Crack two (2) medium-sized eggs then put it on a bowl and beat the eggs.
56
STEP 3: Put the flour in another mixing bowl, add one (1) tablespoon of baking powder and two cups of
milk in the mixing bowl. Add the beaten eggs in the mixture and mix all the ingredients well.
STEP 4: Prepare a butter and then melt it in a container then add the melted butter in the mixture. Mix
the butter with the rest of the ingredients in the mixing bowl thoroughly.
57
STEP 5: Heat the pan on medium high then add the butter. Put the batter or mixture in the pan and cook
until it is golden brown.
STEP 6: Remove the pancake from the pan and then set aside.
58
STEP 2: Heat the pan on a medium-high then add the cooking oil. After which, add the minced garlic
and onion. Stir in the garlic and onion and sauté for 30 seconds. Then, add the ground beef to the pan.
Next, add the chili powder and then stir the ingredients in the pan until well cooked.
59
STEP 3: Add the tomato sauce and simmer for 20 minutes. Then, add salt, umami seasoning, fried garlic
and sugar then stir. Cook the ingredients well and turn off the heat.
60
STEP 3: Next, put a pancake bun above it.
61
STEP 5: Add the burger sauce above the patty.
STEP 6: Sandwich the inner ingredients by adding the pancake bun on top.
62
STEP 7: Pancake burger is ready to be served.
63
4.2.3 Service Delivery and Payment Process
Figure 10 Service Delivery and Payment Process
64
4.2.4 Post Operational Process
Figure 11 Post Operational Cleaning Process
Materials
Mop
Broom
Dry Towel
Damped/Wet Towels
Dust pan
Floor cleaner
Scrubbing Cloth
Dishwashing soap
Sponge
65
4.3 Materials and Equipment
A. Machines and Equipment
Table 4 Furniture and Fixtures
2. Calculator 1 ₱ 300.00
3. Envelopes 10 ₱ 7.00
5. Cartridges 2 ₱ 300.00
7. Ballpen 2 ₱ 20.00
66
Table 6 Production Equipment
DESCRIPTION QUANTITY PRICE
1. Microwave oven 1 ₱ 1, 800.00
B. Materials
Table 7 Ingredients for the Patty
DESCRIPTION QUANTITY PRICE
1. Squash 1 ₱ 60.00
2. Onion 1 ₱ 10.00
3. Ground Beef (kg) 1 ₱ 230.00
4. Ground Black Pepper 1 ₱ 2.00
5. Salt 1 ₱ 5.00
6. Bread Crumbs 1 ₱ 13.50
7. Milk 1 ₱ 42.50
8. Parmesan Cheese 1 ₱ 100.00
9. Egg 2 ₱ 12.00
TOTAL COST ₱ 487.00
Note: Ingredients are projected to produce 35-pieces Pancake Burgers.
67
Table 9 Ingredients for Burger Sauce
DESCRIPTION QUANTITY PRICE
1. Ground Beef (kg) 1/8 ₱ 28.75
2. Salt 1 ₱ 5.00
3. Sugar 1 ₱ 5.00
4. Ground Pepper 1 ₱ 2.00
5. Tomato Sauce 1 ₱ 15.00
6. Chili Powder 1 ₱ 50.00
7. Onion 1 ₱ 10.00
8. Garlic 1 ₱ 10.00
9. Umami Seasoning 1 ₱ 5.00
TOTAL COST ₱ 130.75
Note: Ingredients are projected to produce 35-pieces Pancake Burgers.
Table 10 Packaging
DESCRIPTION QUANTITY PRICE
1. Onion Paper 35 ₱ 0.12
2. Logo Sticker 35 ₱ 0.60
TOTAL COST ₱25. 20
Note: Packaging are projected to hold 35-pieces Pancake Burgers.
DESCRIPTION PRICE
Machines and Equipment ₱ 18, 400.00
Materials ₱ 759.45
TOTAL COST ₱ 19, 159.45
68