A Study On Customer Perception Towards Online Shopping
A Study On Customer Perception Towards Online Shopping
ISSN: 2278-0181
NCIETM - 2017 Conference Proceedings
Abstract— Internet has changed the traditional way of work place, after getting good service response, quality of
customers shopping and buying goods and services. In this product, competitive price and on time delivery through
rapidly changing age and time, going ‘digital’ is the new online shopping, they always try to recommend their
trend. Every brick and mortar shop is now trying to create its friends and family members for online shopping.
online presence to stay ahead of the competition. Consumers
At present More and more customers are doing shopping
use the internet not only for online shopping, but also to
compare prices, product features and after sale service online because in urban area Eg. in NCR itself mostly
facilities. Online shopping also known as e-shopping is a form people are working that‘ s why they are not having so much
of electronic Commerce which allows Consumers to directly time to go for offline shopping, they used to prefer online
buy goods or services from a seller over the Internet using shopping. The convenience of online shopping is the main
a web browser. Customers are purchasing the goods and attraction of customers. Unique online payment system offer
services online because it saves time, and more selection, for easy and safe purchasing from other individuals. Various
goods is available as compare to offline shopping. And most demographic factors like age, income, gender, education
important thing there is no need to go anywhere one can
background also affect the customer behavior. Earlier
receive goods at his / her home. The main objective of this
research study is to explore & investigate consumer perception
consumer used to pay with cash but now a days number of
towards online shopping. The present research paper has used payment options are available for like debit card, credit
Quantitative method to study the consumer preferences card, internet banking and cash on delivery also. These
towards online shopping. The data was collected through payment methods also makes online shopping easy.There
Questionnaires. This research also aims to find out the key are various online promotional tools which attract most of
factors like age, gender, and various payment method that the customers to shop online. In the era of internet
affects the consumer behavior towards online shopping. technology, wi-fi services and smart-phone gadgets
provides so much facility for the consumers to do shopping
Index Terms— Age, cash on delivery, debit from anywhere. Many retailers engage their customers in
card, credit card, price
impulsebehavior through the usage of visuals and
information and through the usage of colored pictures and
I. INTRODUCTION
images of the entire product and offered discount on various
Online shopping refers to the shopping behavior of
products. In description of the entire product and service,
consumer in an online store or a website used for online
online promotions can serve an excellent purpose.
purchasing purpose (Monsuwe et al. 2004). Online
shopping is the consumers shopping behavior to shop
online. The people who find it easy to use, useful and Advantages of online shopping:-
enjoyable can accept online shopping. Online shopping has Online shops give us the opportunity to shop 24/7, and also
experienced a rapid growth during the recent years due to its reward us with a ‘no pollution’ shopping experience.
unique advantages for both consumers and retailers, such as Cheap dealsand better prices are available online, because
shopping at round the clock facilities, decreasing products come to you direct from the manufacturer or seller
dependence to store visits, saving travel costs, increasing without middleman being involved.
market area and offering a wide range of products. Online You can shop from retailers in other parts of the country, or
shopping is the consumers shopping behavior to shop even the world, all without being limited by geography. The
online. Not only in urban area but also in villages also choices online are amazing.
people are loving to do shop online. Many times, when we opt for conventional shopping, we
tend to spend a lot more than planned. There are other
II. CUSTOMER PREFERENCE TOWARDS ONLINE outside expenses on things like eating out, transportation,
SHOPPING and let's not forget impulse buys! So there are less
Stupendous & enormous expansion of Internet in India, the expenditure incurred in online shopping
people are taking interest in online shopping. They can do Comparing and researching products and their prices is so
online shopping while they are sitting in their homes and much easier online
No crowd is their when you prefer to do shop online. consumers online decision to support the hesitation near them.
Disadvantages of online shopping:- It should be ensured that responses are the validity of the
If an item comes damaged or not as described, you will want research.
to return the item or be refunded your money. Depending on Table 1.
where you purchased your item, there can be different Illustrates this survey results 70 % of male and 30 % of female
policies for refunds and returns; respondents participated in the online shopping survey. At the
Unlike buying at retail stores, you are able to use the product same time as 25 % of the respondents in the survey plunge into
instantly after you buy it, which can be satisfying. However,
the category of 0-30 year’s age, 60 % participants plunge into
online shopping requires patience to wait for the item to
arrive at your door step about 2 to 3 days or even longer the category of 30-55 years age group, while rest of the
depending on the location you've ordered it from. respondents 15% plunge into the category of above 55 years
Lack of touch-feel-try creates concerns over the quality of age. The results of the survey reveal that investigation on
the product on offer. Online shopping is not quite suitable online shopping attracting mostly young population age group
for clothes as the customers cannot try them on. of 30-55 years old. 90% of the respondents belonged to
Customers have to be careful in revealing their personal working class.
information. Some of the e-retailers are unreliable.
Category Frequency Percentage
57%
14%