Business Plan
Business Plan
Submitted by:
Cruz, Lady Ciane L.
Guerrero, Jennifer
Martinada, Noreen
Obligar, Jexcel
Ramirez, Catherine
Santos, Mary Jade
Santos, Sarah Louise
Sagon, Sylle
Sigua, Abegail
Submitted to:
Mr. Crizaldy Tiempo Talon
S.Y. 2019-2020
Executive Summary
Millennial’s are always curious about new things. They want to experience
different things that are opposed to what they already knew, that’s why to come up to
the idea to serve them Coffee Jelly. The product is made of coffee, creamer, sugar and
jelly. The product which is Coffee Jelly is very affordable and it is tasty that it will be
acquaintances at first. The business is a partnership type for we will divide the financing
and management into nine. We plan to equally divide the management among us. And
also the profit that we will earn will be divided among us.
Our business aims to satisfy the needs of our customers for delicious foods and
provide them a nutritional treat for such an affordable price. Our team will channel a
friendly and pleasant atmosphere in every customer we will interact and productive
environment in which our group can work happily. We will sincerely value each of our
customers.
Our customers are the students, faculty teachers and staff, and our neighbour as
our team residents in different places. We seek far and responsible profit, enough to
keep the team financially healthy for the long term and to fairly compensate the future
Noreen Martinada, Jexcel Obligar, Catherine Ramirez, Mary Jade Santos, Sarah Santos,
Sylle Sagon and Abegail Sigua. We have a share capital amounting to PHP500.00 that
The key to success for Coffee Jelly Product will be repeat business and the right
food with a right price. This business plan describes a profitable business and a
Product Description
reasonable them that the money they spent on buying our product is worth it. They
play a very significant role to every business because customers are the one who use
Jelly is a food substance that can be taken at any time of the day without fear or
suffering from any side effects. Jelly is known to be highly nutritious as it contains more
than seventeen amino acids. These include the eight acids that are most essential for
the proper functioning of the human body. Thus jelly nutrition is extremely important
and helps in growth and development of the body. Jelly contains antimicrobial and
provides fatty acids, protein, vitamin B, and various other kinds of important nutrients
such as aspartic acid to the body. Aspartic acid is known to muscle, tissue and cell
growth.
Jelly is made from sugar, acid and fruit juice and is a clear spread that is firm
enough to hold, to hold it shape. Jellies also can be made from ingredients other than
fruit, such as herbs, tea, wine, liquors, flowers and vegetables. Jellies are sweet and
We deliver the goods physically to its target people particularly in the student
who are attracted in sweets and colourful product. For students and faculty teachers of
Immaculate Conception Parochial School or for the working people who want product
that are more health conscious and provide more nutritional value. And last, for the
ordinary citizens who are interested in desserts with affordable price that will put a
We aim our business to be perceive that sell in affordable snack and at the same
time delicious. To become a successful business and our expected outcome about our
Market Analysis
In the business world, every company has their competitors which they have
complete for the success. This competitors may offer the same products to the
customers. They may have same goal to maximize profits to grow and to succeed.
Effectively, every business is at the battle fighting to get the same resources and
Filipinos spend time and money when choosing the right kind of dessert that
Customers
Students – this includes people who are attracted in sweets and colourful
product.
Working People – this incudes teachers, administrators, faculty staff and etc.
who want product that are ore health conscious and provide more nutritional
value.
Ordinary Citizens – this includes people who are interested in desserts with
affordable price.
Our need customers that we have is sufficient to reach invest and grossing up money,
to buy new materials that need to supply our customers of our coffee jelly.
The beautiful product packaging of the products showing the originality and
creativeness
The business also sell retail jelly for those who cannot afford to buy
wholesale
products in different people that surrounds us. Our team is focusing in the findings of
different taste of products of what our customer’s needs. We can improve and produce
a product that will be different to our customers and will be bought by our dear
customers. Some of us have different skills and talented in producing these products
Coffee
Jelly
Marketing/Finance Advertiser
- Obligar, Jexcel - Santos, Mary Jade
- Santos, Sarah - Sagon, Sylle
- Sigua, Abegail - Guerrero, Jennifer
Nine of us will handle the business and we divided ourselves in three heads for
the function of each head. As the chart shown above, by heads has given its functions
and each duties. This is just a small business and still advertising the product when our
The following are contingency plan that we made for our business;
a. If the sales increase in what we did not expected, we will produce more of our
products for the satisfaction of our customers. But if the sales decrease,
of our materials and made our product fit for the number who bought in our
product.
c. Offering discounts may help in selling our products if our competitors lower than
the price.
d. If our product do not sell, we plan to try another different or add some
Sales Strategy
Our price will always consider the quality of the jelly that is distributed, from
ingredients, nutritional content, even on its packaging, this is to assure them that the
The 4p’s
A. Product
Coffee jelly is affordable and a delicious product. It is good for students and for
B. Price
Coffee jelly consumers will buy our product not only for its affordability but also
because of a good taste it has and benefits that they can get. We will sell for only
Php 25.00. We will offer the product at fair and reasonable price that make sense to the
purchasing customer. We assumed that the customers are finally well-off and can afford
C. Place
Were just in the roof of Immaculate Conception Parochial School, Grade 12-
Queen of Peace.
D. Promotion
We will use different marketing strategy to attract our customers. Our goal is to
make our product rise and be known and have a good relation to our customers.
We will use marketing strategies like online visibility (example; posting on Facebook,
twitter or Instagram) and by the word of mouth by telling our customers that our
product has a good taste. Also we will tell them to recommend us to their friends, co-
teachers and relatives. These strategies will make our customers aware to our business.
Funding Requirement
Ingredients
Packaging