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  • Carrefour Assignment 1

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    Shoaib Shiraz
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    Majid Al Futtaim owns and operates shopping malls, hotels, mixed-use communities and holds exclusive rights to the Carrefour franchise in 38 markets across the Middle East, Africa and Asia. Carrefour aspires to recruit future store directors from among its department managers and uses a potential assessment tool to identify young talents. Management roles at Carrefour include interpersonal, information, and decision-making functions. The interpersonal role involves guiding people towards goals through communication. The information role requires collecting internal and external data to solve problems. The decision role positions the manager as an entrepreneur and problem solver. Carrefour has found success with its strategy but also faces opportunities and challenges in new Asian markets.

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    Majid Al Futtaim owns and operates shopping malls, hotels, mixed-use communities and holds exclusive rights to the Carrefour franchise in 38 markets across the Middle East, Africa and Asia. Carrefour aspires to recruit future store directors from among its department managers and uses a potential assessment tool to identify young talents. Management roles at Carrefour include interpersonal, information, and decision-making functions. The interpersonal role involves guiding people towards goals through communication. The information role requires collecting internal and external data to solve problems. The decision role positions the manager as an entrepreneur and problem solver. Carrefour has found success with its strategy but also faces opportunities and challenges in new Asian markets.

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    314 views3 pages

    Carrefour Assignment 1

    Uploaded by

    Shoaib Shiraz
    Majid Al Futtaim owns and operates shopping malls, hotels, mixed-use communities and holds exclusive rights to the Carrefour franchise in 38 markets across the Middle East, Africa and Asia. Carrefour aspires to recruit future store directors from among its department managers and uses a potential assessment tool to identify young talents. Management roles at Carrefour include interpersonal, information, and decision-making functions. The interpersonal role involves guiding people towards goals through communication. The information role requires collecting internal and external data to solve problems. The decision role positions the manager as an entrepreneur and problem solver. Carrefour has found success with its strategy but also faces opportunities and challenges in new Asian markets.

    Copyright:

    © All Rights Reserved
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    of 3

    Carrefour Organization Introduction:

    Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure
    pioneer across the Middle East, Africa and Asia.
    A remarkable business success story, Majid Al Futtaim started from one man’s vision to
    transform the face of shopping, entertainment and leisure to ‘create great moments for everyone,
    every day’. It has since grown into one of the United Arab Emirates’ most respected and
    successful businesses spanning 15 international markets, employing more than 40,000 people,
    and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
    Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use
    communities, with further developments underway in the region. The shopping malls portfolio
    includes Mall of the Emirates, City Centre malls, My City Centre neighborhood centres, and four
    community malls which are in joint venture with the Government of Sharjah. The Company
    holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and
    Asia, and operates a portfolio of more than 210 outlets in 15 countries.

    Carrefour Structure of Organization:


    Skills of Management in Carrefour:
    Carrefour aspires to recruit future store directors from among its department managers. For this
    project it was necessary to enlist a tool with the ability to identify young individuals who are
    capable of gaining competencies and progressing quickly within our hierarchy. Our potential
    assessment, which was created together work with employees, has proven to be a highly
    appropriate answer to our problem, enabling us to identify more than 90 young talents within the
    first two years.

    Role of Management by Mintzbergs:

    Three types of role of management by mintzbergs


     Interpersonal role
     Information role
     Decision role

    Interpersonal Role:
    Some People can turn to when they need help,support.A manager needs to lead the people that
    he or she charge of guiding toward a specific goal.
    Being able to properly communicate with a range of people in such a way that the project remain
    on track is a crucial skill to develop.

    Information Role:
    Thing are never static in business. It does not good as a manager to collect information form a
    variety of internal and external sources if you are only going to keep it for yourself.

    Decision Role:
    You still need to thing like entrepreneur in term of quickly solving problem. A manager must be
    decision maker of organization goals.
    A good manager will be able to negotiate their way through these challenges and keep the project
    on track for success.
    Conclusion:

    Carrefour showed success with its strategy in the world, many retailers quickly followed and the
    retail Middle east industry reached maturity. The biggest Middle east retailer market Carrefour
    entered many Asian country like Dubai.Pakistan.China etc it was faced with many opportunities
    but also many challenges.
    Through this, Carrefour is selling the Asian people the same products they can get from their
    local markets in a cheaper and cleaner environment.

    Reference:
    www.majidalfuttaim.com / www.carrefour.com

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