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Small Business Digital Marketing 2
Small Business Digital Marketing 2
Digital Marketing
By Maren LaBonte
Intro
● Small Businesses are important, they make up ½ of our GDP.
changing market.
● Gholston, K., & Kuofie, M. (2016). Social Media for Marketing by Small Businesses. Journal of Marketing and Management,
7(1), 24–39.
● Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and
Enterprise Development. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/JSBED-09-2013-0133/full/html
● Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). Marketing. Mason, OH: South-Western/Cengage Learning.
● Makhitha, K. (2016). Do small craft businesses need strategic marketing to survive? Investment Management and Financial
Innovations, 13(2), 399–404. doi: 10.21511/imfi.13(2-2).2016.15
https://businessperspectives.org/investment-management-and-financial-innovations/issue-2-cont-8/do-small-craft-businesses-nee
d-strategic-marketing-to-survive